5 Powerful Benefits of Facebook Marketing Services for Your Business

5 Powerful Benefits of Facebook Marketing Services for Your Business

Are you a small business owner? If you are, then you understand the challenges of reaching new customers and maximizing revenue.

That’s why you need all the help you can get.

It’s no secret that marketing isn’t easy. After all, the goal is to reach your target audience while keeping advertising costs as low as possible. Fortunately, you’ve come to the right place for help.

This article takes a look at the benefits of Facebook marketing services. Keeping to get the inside scoop on how to take your social media marketing to the next level.

1. Robust Analytics

One of the primary benefits of using Facebook ads to market your business is access to incredibly powerful analytics. In fact, this is the type of digital feedback that you really can’t find anywhere else.

Facebook analytics are essentially limitless. They provide a wide variety of reports regarding your ad’s performance so that you’re never having to guess or make assumptions about who’s seeing them and how they are reacting.

You will be provided with metrics that tell you everything you need to know about your weekly reach, the number of pages like, post engagement, and even which ads are performing best.

2. Create Ads that Maximize Specific Objectives

Facebook marketing also provides a range of tools that enable you to create ads that cater to specific objectives. The Facebook ad platform walks you through a series of simple steps, letting you target your audience, set a timeframe that your ad will run, the size of your budget, and the type of ad you’re wanting to create.

It’s important to understand that ads are extremely customizable based on how you hope to accomplish. This allows you to create more effective ads so that you have a better chance of delivering the best results possible.

Here’s a resource that will help you take advantage of Facebook services.

3. The Ability to Micro-Target Your Audience

When it comes to effective marketing, few aspects are more important than targeting a specific audience. After all, targeting everyone in the world is inefficient and expensive. In other words, the only people you really need to make sure see your ads are the people who are likely interested in what you’re selling.

Facebook ads enable you to be incredibly specific, so that you’re limited exposure only to your target audience, thus increasing your rate of click-through.

4. Increase Clicks and Conversions While Keeping Costs Low

Facebook ads also help increase clicks while keeping marketing costs to a minimum. Keep in mind that you want your audience to see your ad, and then respond by clicking the CTA button. Facebook helps you keep costs low while at the same time maximizing your click-through rate. This allows you to squeeze the most value possible out of every dime of your marketing budget.

5. Take Advantage of the Power of Social Media

The simple fact is that people spend a lot of time on social media. Facebook ads put you in a position to take advantage of this by driving Facebook traffic to your website.

A Guide to the Benefits of Using Facebook Marketing Services

This is a great time to be a small business owner. Fortunately, Facebook marketing services can help make your next advertising campaign a big success without spending a fortune.

Keep scrolling to discover more cool business and lifestyle tips on this blog.

15 Industry Stats on the Powerful Freelance Gig Economy

15 Industry Stats on the Powerful Freelance Gig Economy

Let’s look at the rising career pathway known as the Freelance Gig Economy. More and more individuals all over the world are opting to freelance instead of working in an office. There are many benefits to this lifestyle. This includes the freedom to work from anywhere globally and set your prices, times, and general work environment. You generally are the boss.

As much as there are benefits, there are drawbacks too. You have to organize your health insurance, tax payments, and retirement fund. Since it’s a business, you may even have to invest a large batch of time in the earlier phases without seeing higher incomes.

You have to consider the freelance gig economy from both sides, but also, there are more data sets and stats we can share that will show you the potential for this economy. And even more exciting, is that there are plenty of freelance websites and marketplaces to help you get started, while also finding more work and establishing yourself as an expert in your space.

Let’s get into the 15 industry stats based on the freelance gig economy.

A large component of the American population is made up of freelancers. They can perform various roles, such as consulting, programming, writing, and even marketing.

Many start their career freelancing due to more income needed, but they soon begin earning more than their ordinary work income. They then have to make a vital choice, and that is if they should take their hustle to a full-time state.

The good news about having 53 million freelancers in the US is that many systems have already been created for you to get work and get started. Nowadays, it’s similar to leveraging your network of using an application that connects freelancers with clients like Upwork, Fiverr, or PeoplePerHour.

While Europe’s freelance community is smaller than the US, many more Europeans want to follow the freelance path. Seeing as they have a high skill level in the in-demand freelance skills, they stand a good chance of securing those gigs. 11 million freelancers bode well for the future of freelancing in Europe, and it’s undoubtedly an excellent option to take if you wish to have more time and work freedom.

The top 6 in-demand freelance skills are included below for you.

  • Developer, coder or programmer
  • Designer
  • Writer or copywriter
  • Marketing professional
  • Translator
  • Videographer

This list can lead you to find if you can earn a decent living from working as a freelancer. If you have these skills, it will be beneficial to your potential as a freelancer. You must be useful in these roles as you will be working with clients who expect high professionalism levels. As much as you have these skills, it’s also crucial that you have customer service experience to provide world-class service to your potential clients.

It’s no been noted that unemployment rates worldwide have increased significantly; based on this, more and more people are seeking other forms of employment.

The good news is that fortune 500 companies are hiring, but this time not for employees but freelancers. Generally, they may need work done, but it doesn’t require a full-time employee but more contractual work, so that’s when they get onto Upwork or People per hour looking for reliable freelancers.

The data shows that almost 30% of the world’s biggest companies need skilled freelancers that currently reside on freelancer sites like Upwork. And some of the best data and information highlighted in this reference guid include:

  • Almost 30 million freelancers are long-term oriented.
  • 31% of freelancers earn $75,000+ a year.
  • There are 57 million freelancers in the US.
  • Working from home improves performance by 13%.
  • 30% of freelance writers make under $10 per hour during their first year.
  • Men make 4 times more money than women.
  • 91% of freelancers think the future of the profession is bright.
  • Half of the working US population will turn to freelance work over the next five years.

The US’s median income sits at $61,000+, and now we’ve seen that 31% of freelancers in the US earn more than $75,000. This means that freelancing has become a likely candidate for better work opportunities and the pay that can match the US’s median salary. To put things into perspective, the average salary for a US manager is $58,000, while a project manager will earn $86,000.

Considering that freelancers’ income is inching closer to that 6-figure income bracket, there might be an opportunity for you to look into the skills you can use to freelance, as we mentioned above.

Further statistics also show that 25% of freelancers had a master’s or Ph.D. while 20% hold no degree. Generally, that makes the global freelance population highly educated professionals. The reality is that while freelancers usually are well educated, many still chose to gain valuable skills and training over continuing formal education.

The aim is to improve their skill and, therefore, their earning potential. The top areas where freelancers have opted to advance their skills include technology and business management. The only challenge is that they have to foot the bill for training costs. Seeing as they will earn more income from the training, it tends to make up for it.

In a recent survey done shows that 72% of freelancers believe they can advance their careers. They think that their jobs also allow them to improve their skillset and essentially earn high incomes.

One of the reasons this could be considered is because freelancers feel they have autonomy over their work. They also fully control their pay scale and the clients they choose to work with.

A recent study done by Upwork indicates that most freelancers are heavily skilled professionals who have advanced degrees and experience in marketing, IT, and consulting.

They bring a lot of this with them to the freelancing world, allowing clients to get the best service without employees’ hassles. The reality is that clients prefer highly skilled freelancers, it generally will give them peace of mind that their projects are handled well.

Statistics are showing us that younger workers are beginning their working life as freelancers. They prefer it, where we see that 53% of freelancers are aged between 18-22 effective 2019. The gen Z group has recognized a need to create alternate work pathways for themselves, leveraging technology.

They are considered the most tech-savvy generation, so working in the online space fits well with the preferred style of work. Generally, freelance work lends itself to more results from home scenarios too. If you’re interested, we also noticed that millennials make up 40% of the freelance population.

The reality is that many choose to freelance due to a dislike for their current work circumstance. It can be a hard slog, in the beginning, having to learn new models of working and getting used to the online work environment. Yet once you do, it opens up a world of possibilities.

The first is that you can work virtually, and also you have a world of clients waiting to use your services to build their projects. That’s the main reason that 64% of people have seen that they have better work opportunities because of freelancing.

The trend we’re noticing is that Freelancers tend to be happier, and the big reason is that they have more work-life balance.

They don’t spend all of their time working. Instead, they can invest time in their hobbies, families, and doing more than they could before freelancing.

Add in the lack of travel since they work from home, you have a more engaged individual. It shows too as remote working data shows us that 77% of people who start freelancing see improvements in their work and life balance.

Generally speaking, when using freelancers, companies don’t have to pay for a permanent employee. That means no management of pensions or other overheads for that employee. It can save the company millions of dollars a year.

This makes it even more lucrative to use freelancers in companies. More and more companies see this value as they see their profit margins increase with fewer employee costs for their payroll. On average, they can save $11 per hour per employee when they opt for freelancers instead.

Managers and employers don’t appreciate monitoring every aspect of their team’s workstation, so they use expensive software to check average handling time, breaks, and transfers. This tends to be costly.

When using work from strategy, freelancers outperform office employees. This does seem intuitive as well, where we see that working from home offers less distraction, leading to better productivity, which directly affects the bottom line of a company. Data shows that companies see an increase of $2000 in profit per freelancer.

This statistic is good news for those thinking about leaving their 9-5 in favor of freelance work. It shows that 25% of freelancers left their regular job for their new occupations in freelance statistics.

Fast forward to six months later, and many earn 60% more than what they used to make at their ex-employer. This statistic alone can inspire someone who has the skills and the knowledge to try out freelance work; it may become a risk that earned you a 60% higher monthly income in a short space of time.

This number seems large when compared to the 53 million individuals currently working as a freelancer. This expansion will bode well for unhappy office workers who want to use their skills to Freelance.

The trend does not look to be stopping, and with more people waking up to the online opportunities, the freelancer realm will eventually have 90.1 million group members by 2028, according to Statista.

The world of work has changed significantly, and we have to adapt along with it. We hope that the 15 powerful stats have given you food for thought on how you can leverage Freelance in your business or as an extra side hustle.

Based on our experience, we’ve seen that Freelancers earn large incomes but will need to work the required hours to create that income. It can be a fulfilling and flexible career path provided you keep in mind the administration involved to set up tax, pensions, and more.

The overall result is good, and we recommend trying out an opportunity freelancing so that you can learn the ropes. As we noticed, the playing field is getting smaller and smaller as more people look to freelancing to leave the 9-5 lifestyle.

Did you enjoy reading our post on the 15 Industry Stats on the Powerful Freelance Gig Economy? If so, you will probably enjoy our WordPress stats reference guide.

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5 Most Powerful Ways to Monetize Your Blog and Increase Traffic

5 Most Powerful Ways to Monetize Your Blog and Increase Traffic

Most people think making money from a blog is really hard.

But the truth is it’s not. Anyone who knows how to sell can make a decent income online.

If you have ever wondered how to make money blogging, this is the RIGHT place for you. I’m not only going to share you few incredible ways to make money from a blog but also going to show you few insider strategies to drive huge traffic to your sites.

Let’s dive into the details.

5 Powerful Ways to Monetize Your Blog

Infographic financial investment

#1. Create a money making online course

Ramit Sethi, Derek Halpern, Brian Clark – these big players have one thing in common. They are making huge income by selling online courses. They have built million-dollar online businesses by selling courses to their audience.

Online courses are the new craze now. Every top marketer or guru in your industry has an online course (or going to start one soon). Did you know why?

They give you passive income with less or zero investment. All you need is to have some experience around your niche to create a profitable online course for your audience.

So how can you create a successful online course that actually makes money?

  • The difference between a profitable online course and the mediocre one is the “authority”. No one likes to spend their money on a stranger especially if they don’t have any authority. If you are popular in your industry, people are going to pay you no matter how high your prices are.
  • Promotion is everything while making more money from online courses. Every profitable online course is well promoted via Facebook ads, affiliates; email lists, PPC ads etc. The more exposure you give to selling your courses the more people you can attract.
  • Answer “why should anyone buy from me”. If you don’t have convincing answers for why people should pay you for your online courses instead of your competitors, you will fail miserably to make money.

#2. Offer Consulting Services

Consulting

Did you know that consulting is a whopping $500 billion industry?

Consultants worldwide are getting paid to teach.

Neil Patel is a well-known consultant who teaches first at his blog QuickSprout and uses his audience to convert into his clients.

People love to pay him more for his consulting services not only because he delivers but he has worked with Fortune 500 companies.

Not everyone can repeat the same but you can definitely learn some of the lessons from other successful consultants to start making money from your blogging efforts.

Here are few important steps you need to follow to make more money by offering consulting services from your blog.

  • Produce highly informative content and get massive exposure to it. The simple truth about making more from online consulting through blogs is to share highly valuable content with your target audience first then giving them premium content in return of “one on one” coaching. This always works because people trust you if they see you offering huge value through your blog posts.
  • Learn how to turn normal website visitors into loyal readers. If you want others to pay you for your consulting services, you need to create a friendly blog where people love to read and share your stuff.
  • Make sure to improve your portfolio. Work with the authorities in your industry. If you have a sounding portfolio, it makes easier for people to take decisions to work with you. You can offer free services to the big guys in your niche so you can get some great testimonials from them later.

#3. Become a Go to Guy in a Small Niche

Notebook with monetization sign on a table.

Becoming an expert is really the key to growing your own hungry audience who are ready to pay you. It’s almost impossible to dominate a niche where there’s too much overloaded crowd.

And people don’t pay you if you are not an expert.

The best way to gain people’s attention is to pick a small niche and dominate it. Become the go to guy in that small niche. And people will come back more for you.

The idea here is to establish yourself as an expert in a very small niche where you can easily dominate. See, you can’t beat Google if you are creating another search engines. But you can definitely make your own mark by staying focused at one thing.

A niche market doesn’t mean small, it’s a focused market where even beginners can become sharks by providing more value. Bigger brands like Tech Crunch, Mashable use mass marketing where they post tons of articles every single week to drive more traffic and increase their ad revenue.

The same thing doesn’t work for you if you are a single blog owner who has a limited budget and time. You can’t spend most of your time creating content for your blogs, right? You need to be laser focused while defining your target audience. Only then, you can create a blog that builds business for you in the long run.

Also make sure to note that, it takes time to make money online. Making money from blogging is not a get rich quick scheme. It takes consistent efforts and lots of trial and errors to finally start making money from your blogs.

#4. Build a Sales Funnel

Creating a Sales Funnel with Autoresponders

A sales funnel is where the money is. A sales funnel is where the paying customers are. A sales funnel is what you really need to make more money from your sites.

If your blog doesn’t have a sales funnel yet, you need to create one. If you are struggling to make money blogging, it’s probably because you don’t have a sales funnel put in place.

If you want to create a profitable website sales funnel, try the following tips.

  • Offer a freebie (such as eBook, theme or plugin) to turn your website random visitors into subscribers. Then, find ways to add more value to your email list by sending educating emails about the products you promote.
  • The more you nurture your email list the more qualified leads you can generate.
  • The money you make from your sales funnel is directly proportional to the people you help. The more people you help with massive value the more you can make out of them.

#5. Affiliate Marketing is EVERGREEN

Internet

I know, it’s easier and faster to make money from Google AdSense. And there are a ton of other alternatives to AdSense if you are not happy with it. All you need is to drive more traffic and make your visitors click on random ads on your sites to make more cents. The problem with it is, you are just turning off your visitors.

Instead of sending your hard earned website visitors to random links, it’s a smart strategy to send to your own product links or affiliate links. It gives you more money whenever someone makes a purchase from your affiliate links.

Affiliate marketing is one the proven ways to make passive income online. If done right, within a year, you will be building a blog that makes you money on autopilot (even while you sleep!).

If you are wondering how to make more money by promoting affiliate products, here are 2 simple tips for you.

  1. Write in-depth case studies about the products you use. Use affiliate links. If people find your reviews genuine, you will get a lot of sales.
  2. Recommend less products. Most people recommend a lot of affiliate products and that’s a plain wrong approach to increasing your affiliate sales. If you give too many options to your readers, they choose nothing. Recommend as less products as possible but put your best efforts in getting more links and traffic to them to increase sales.

How to Grow Your Website Traffic?

Getting more visitors to your blog or website is a BIG deal especially if you are new to online and know nothing about SEO.

Here are 3 simple yet most effective ideas to bring more visitors to your sites.

#1. Give Your BEST Posts to Others

One of the biggest mistakes most bloggers and marketers make is they publish the BEST stuff on their own blogs. This isn’t a smart strategy to grow your audience especially when you have no prior online connections or readership.

I know how hard it is to refrain yourself from giving your best posts to other blogs. But what’s the point in writing great content to a smaller audience when you can get more exposure to it when you give it away as guest posts?

You will get more visitors and loyal audience if you have highly informational and valuable guest posts. As Matt Cutts said, guest blogging isn’t dead. It is still one of the most effective ways to build your audience from scratch.

#2. Be Active on Social Media

Social media is the new SEO. Did you know that your social shares increase your overall visibility in search engines?

Google gives high priority to the pages that get more social shares including tweets, G+ shares, Facebook shares etc. If you get hundreds of social shares on every post you publish, you will eventually start ranking higher in search engines even if you don’t have thousands of backlinks. 

But getting more social shares is hard if no one knows you. You should be active on social media. You need to interact with the social media active users and influencers in your niche. If you get mentions from them, in no time, your traffic will explode.

#3. Use Skyscraper Technique to Create Viral Content

Most people create content on random topics. They create content on the topics they think that could go viral. But the reality is 99% of the time it won’t create any buzz.

That’s why you need to focus on creating content that is proven to go viral. Brian Dean originally coined Skyscraper technique in which you create content that attracts more buzz. Here’s how you can use it to create content.

Find popular content in your niche using Buzzsumo. Then make it even better and promote it to the right people to get more exposure to your content.

Here’s a beginners guide to skyscraper technique if you want to find out more.

Final Thoughts About Monetizing Your Blog

The concept of “making money blogging” may sound strange to you if you are completely new to online world. But there are thousands of people who are using their blogs to make a living.

If done right, with the right efforts, you can turn your blog into a money making machine.

In order to do that, you need to build a sales funnel that turns normal visitors into subscribers into sales. You also need to find out the right monetization strategy for your blog audience to make money.

Let me know what you think about monetizing blogs. Do you have any more tips to drive more traffic and increase sales from blogs? Share your thoughts in the comments.

This post was an original contribution by Anil Agarwal of bloggerspassion.com.