How to Create an Online Portfolio for a Strong Online Presence

How to Create an Online Portfolio for a Strong Online Presence

Having a strong online portfolio is extremely important in current times, given how everything around us is marked by a powerful digital presence – be it an individual or a brand.

This is especially true if you’re doing an online job hunt or looking for potential clients for your freelancing business. Your online portfolio represents you in the digital platform and gives your employers a reason to hire you.

That’s why it’s important for your portfolio to be impressive enough to be able to grab your employer’s attention instantly.

Here are some of the most effective ways to create a great online portfolio that can help you create a strong online presence.

Pay Attention to Your Design

The first thing that people will notice about your online portfolio is its design. The better it looks the more professional you are considered to be.

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Just like a business is judged by its website, your work and professionalism is judged by the way your portfolio appears. So make sure you have a powerful and catchy design for your online portfolio.

If you’re not that good with designs, you might want to hire a professional designer who can help you create a great look for your portfolio.

But sometimes, you may not want to invest too much by hiring a designer. In that case, you can look for pre-built portfolio templates that can save you both time and money. You’ll find different templates depending on the platform (WordPress, Magento, Wix, etc.) you’re using. It’s the easiest way to make your portfolio look super sleek and professional.

Showcase Your Best Work with a Story

Storytelling is a powerful way of capturing people’s attention. And you can use this opportunity to hook your employers by telling them the story of your best work.

You don’t have to do that for all your projects. Just pick the ones you like best or the ones that have received the best results. Now tie some stories related to these projects. You can talk about how it started, what it was about, how you were able to achieve results for it, etc.

To make it more interesting, you can add some images or videos that better describe the project and your involvement with it. This will not just engage your clients but will also give them a reason to see how creative you are.

Add Solid Samples of Your Work

It’s not possible to create a story for all your work. You can do that for one or two of your best projects. But that’s not enough for your clients to know your caliber.

Some of them might want to check out more of such result-oriented work samples. So make sure you have a section that lists some of the best work samples for your clients to peruse. You might also want to include samples that display your skills in different areas.

For example, if you’re a freelance writer, you might want to include samples of blog posts, case studies, eBooks, etc., to give them a better idea of the skills you have.

Validate Your Work with Testimonials

The next important thing that can quickly make your portfolio shine are testimonials from clients you have already worked with. Testimonials act like feedback on the work that you’ve done, and they are extremely important for landing more clients.

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It supports your credibility and the level of your expertise. By adding testimonials to your portfolio, you can strengthen your reputation too. That’s because, through these testimonials, your clients are expressing their trust in you and your business.

It’s a great way of adding value to your skills and making it more believable for people who are exploring your portfolio for the first time.

If you don’t have a testimonial yet, don’t worry. Just reach out to your clients through a polite email and ask them to write one for you. They’ll surely do it without any hesitation.

You can even link your social profiles to your portfolio to give them a glimpse of your latest work. This will also encourage your clients to follow your latest projects for more information. Plugins like Smash Balloon can help you integrate your social profiles to your portfolio without writing a single code.

Write a Great About Me Page

Your portfolio is incomplete without a great ‘About Me’ page. It’s the one page that tells your client everything they need to know about you. So talk about yourself, the skills you have, how you’re different from your competitors, etc.

But in doing so, don’t go overboard and talk just about yourself. When a client is hiring you they want to know how you can add value to their business and help them get results.

So instead of going on about yourself, get a little creative in the way you put things across. Try to strike a balance between not appearing too self-centered and not being too bland about what you can do.

Give Them a Way to Get in Touch

Now, you’ve done everything you need to make your portfolio shine. But your client can’t find a way to get in touch with you. Can anything be worse than that?

If you don’t want that to happen, add a contact form to your portfolio through which your clients can reach out to you. You don’t need to design a contact form from scratch. There are tools and plugins that can help you add a form to your portfolio with just a few clicks of the mouse.

One such option is the WPForms plugin.

This drag and drop form builder plugin is the perfect solution for adding any kind of form to your website on a budget.

Building a portfolio is easy. But creating a portfolio that makes an impression isn’t that easy. By following the above points, you can come up with a portfolio that stands out and helps you mark a strong online presence.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

13 Effective Ways to Build a Consistent Social Media Presence

13 Effective Ways to Build a Consistent Social Media Presence

Maintaining an active and consistent presence on social media is crucial for any business nowadays, as that is often its first point of contact with potential customers. Posting quality content and thoughtful comments is a good way to start engaging with your audience, but it’s hardly enough if you want to stand out among a sea of competing businesses.

To expand your reach, grow your visibility, develop stronger relationships and increase your authority, you need to build and maintain a consistent presence on all of your social channels and share quality, engaging content multiple times a day. This will ultimately lead to enhanced brand recognition and higher ROI.

Below, 13 entrepreneurs from YEC share their top tips on how to achieve a consistent social media presence.

1. Try IFTTT

There are many social tools that allow you to automate posts. However, a lot of them require premeditated scheduling. If you do not have the time to create an editorial calendar at the beginning of every month, IFTTT is the tool for you. Create a chain on IFTTT to automatically push your blog posts onto your desired social platforms once they have been published on your site.

Duran Inci, Optimum7

2. Schedule Everything

I like to do things on the fly, but social media is not the way to communicate like that. Instead, for me and my team to be consistent, we schedule all social media content. If there are situations when we need to respond to a breaking issue, we will discuss how we can immediately respond and get guidance from all to make sure it reflects our philosophy and core messaging.

Murray Newlands, Sighted

3. Complete Your Social Media Schedule in Q1

The beauty of social is that it can be scheduled, so get a year’s worth of content scheduled by the end of Q1. Why? Because then you are free to focus on immediate trends, manage customer support and build out new and focused materials. You will grow your social media presence tenfold with this strategy.

Nicole Munoz, Start Ranking Now

4. Use Buffer

Buffer is an incredible social media scheduling tool. You can schedule posts for all of your platforms, customize for each and shuffle so that all of your newsfeeds are different. It keeps you organized and your posting consistent — you can’t do social media without it.

Kevin Conner, BroadbandSearch

5. Plan Ahead, But Keep Your Schedule Fluid

As in any area of your business, you need to plan, and plan ahead in advance. However, social media is one area that’s constantly changing by the hour or even minute. Your plan needs to be flexible to allow you to jump into trending topics as necessary. Planning a month ahead simply doesn’t give you proper insight into important social trends that pop up constantly.

Andy Karuza, FenSens

6. Make Sure You Have a Social Media Strategy

Automation tools and services can help. Another option is outsourcing. However, what’s most important is to have a coherent social media strategy. Once you identify your goals and the kind of content you want to publish, it’s easier to create and implement a schedule for posting. For example, you may want to curate and comment on a certain type of tech news.

Shawn Porat, Scorely

7. Use BuzzSumo

We use BuzzSumo to help us find the best content to share on our social media platforms. You can find out what news is trending in your industry to always be on top of the game. We usually post around 50/50 original content vs. industry news and retweets.

Syed Balkhi, OptinMonster

8. Invite Audience Participation

One effective way I’ve found to generate consistent and engaging content is to regularly seek feedback from your followers and subscribers. Something as simple as a weekly opinion poll or a regular column inviting letters to the editor can go a long way toward building a social media presence and improving communication with your audience. This is a successful strategy used by YouTube creators.

Bryce Welker, Beat The CPA

9. Use Meet Edgar

Meet Edgar is nice because you just have to load up the posts once and the software recycles through the content as often as you want. I’ve seen a notable increase in my social media traffic and I haven’t manually made a post in months.

Ajay Paghdal, OutreachMama

10. Build Up a Reservoir

Make a routine, every week or month, of creating a lot of high-quality content ahead of time, then posting it as a slow drip. It’s much easier to post consistently when you have a repository of content to pull from. I have a habit of busting out all my LinkedIn content on Sunday mornings — it’s a time when I can write without distractions and create plenty of ammo for the week.

Ben Lee, Neon Roots

11. Focus on Only a Few Key Platforms

Focus only on those social media platforms that provide you with good ROI. Some people get distracted by trying to be active on every social media site. This ends up diluting your efforts, as you can only keep up with so many accounts. Use Facebook and Twitter at least and then maybe one or two others with proven value. Set up a schedule for posting and stick with it.

Kalin Kassabov, ProTexting

12. Try Facebook Publishing Tools

Although third-party apps such as Buffer are great for scheduling upcoming content, our social media team schedules all Facebook content natively. Publishing directly through Facebook allows you to see what your post will look like when it goes live and gives you clear insights on how each post did, which is great information to use when it comes to creating future content.

Dave Nevogt,

13. Hire Freelancers

When it come to blogging consistently, it’s difficult to do it all on your own. Hire some freelancers to write a couple articles a week and post them on social media to stay consistent. Once you’ve developed a reputation for consistency, people will start coming to your blog to see what’s new, and you’ll even start getting some guest blogging inquiries.

Jared Atchison, WPForms

How to Get the Most Out of Your Social Media Marketing Efforts

Social media is now more oversaturated then ever before. If you really want to find success, you need to select a niche audience and cater to them as best as possible. It’s no longer a winning formula to just create content and send out as many social updates as possible.

If you enjoyed this expert roundup, I highly recommend you check out another one which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my guide to get started with one today.