How to Write About Your Professional Background

How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio.

A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog.

Writing about your professional background for the first time may feel challenging or awkward, but it doesn’t have to be.

Here, we’ll explore some tips to help you feel more comfortable when writing your own professional bio. Let’s dive in.

What is a professional background?

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you’ll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities. 

This includes previous jobs you’ve had, successful projects you’ve worked on, significant accomplishments like promotions or awards, professional networking organizations you belong to, and anything else you’d share with someone who wants to know more about you professionally.

Not only is sharing more about your background a great way to tell more about yourself to others, it’s also an opportunity to wholly reflect on your professional journey and the goals you’ve achieved — plus, what you hope to achieve in the future.

Next, let’s dive into how you can get started. 

How to Write About Yourself

1. Don’t start from scratch.

If you’re having trouble figuring out where to start, try using a professional bio template to guide you. Templates, like the ones featured below, make it easier for you to focus on your personal information and accomplishments, without having to worry as much about the structure.

Featured Resource: Professional Bio Templates and Examples

Download the Templates

2. Know your audience.

Take into consideration who will be reading your professional bio and cater to your reader.

You may also want to draft different versions of your document to best fit specific audiences. For example, the version you post on your LinkedIn may not be as detailed as the version you post on your personal website, and if your reader is a potential employer, it would help to include details that specifically highlight why you’re the best candidate for the role for which you’re applying.

HubSpot Founder Dharmesh Shah uses different bios for different platforms. On Twitter, for instance, Dharmesh’s bio is short and sweet, which is perfect for Twitter’s character limit.

dharmesh twitter bio

Alternatively, on INBOUND’s website, Dharmesh’s bio is written in third-person for attendees. This bio makes Dharmesh’s current role clear while providing some key background information.

inbound dharmesh bio

Finally, in his OnStartups bio, Dharmesh’s voice is personable since he’s speaking directly to the reader. This gives readers more insight into Dharmesh’s background directly from his perspective.

dharmesh's onstartups bio

The best part about this approach is that you can create as many versions of your bio as you’d like, or simply recycle a general version whenever you need it.

3. Show professional progression.

As you’re writing, think about structuring your professional bio in a way that creates a timeline to show your progression. Explain what your different roles were like, and emphasize responsibilities that set you up for success in your latter roles.

It’s important to note that your timeline doesn’t have to be linear.

“Look for a theme that runs throughout several of the jobs you’ve held, and present your choices in a way that shows common threads running through each of your career decisions,” explains career strategist Jenny Foss.

The goal is to clearly show your audience the different roles you’ve had, and how all of your experiences have contributed to your overall professional development.

4. Highlight your accomplishments.

One of the best things about writing about your professional background is that it’s the perfect opportunity to brag about yourself — and I don’t mean humble brag.

Think of the most successful projects you’ve been part of, the strategies you’ve helped develop and execute, the deals you’ve closed, the revenue you’ve generated, and anything else that stands out as a major accomplishment.

“A former manager once told me to keep a ‘brag sheet’ in a document on my computer. The idea was to create a running list of noteworthy accomplishments, media mentions, awards, and letters of recommendation that I could reference to make it easier to write about myself. It also doesn’t hurt to open up this document whenever you’re having a tough day to remind yourself what you’re capable of,” Carly Stec, HubSpot’s Manager of Channel Monetization, told me.

It’s also important to consider how success was measured in your previous roles — and how that might shape the way you write about it.

If success for you tends to be measured in quantifiable metrics include strong statistics, it might look something like this:

  • “In my first six months I was able to sign up X amount of customers that generated an average monthly recurring revenue of $X.”
  • “I helped boost customer retention by X percentage.”
  • “With the strategy I developed my team was able to lower customer acquisition costs by X percentage.”

If your role is primarily measured through qualitative goals, share a highlight that speaks to skills you excel at:

  • “I successfully managed executing a major project with strong time management skills and excellent communication with several stakeholders.”
  • “I was able to complete a project that was projected to take an entire quarter in half the time because of my organizational skills.”
  • “I was selected to lead a database cleanup project due to my attention to detail and strong team collaboration skills.”

5. Be personable.

Timelines and accomplishments are great, but being personable is even better.

Readers should feel like they’re getting some sense of who you are from your professional bio. This gives readers the opportunity to know more about you beyond a professional scope. If you have any cool niche hobbies that you enjoy outside of work, this would be the time to share.

Here’s a list of prompts to help you brainstorm the right “fun facts” to highlight:

  • What TV show are you currently binging?
  • Do you have any pets?
  • What’s something most people don’t know about you?
  • What languages do you speak?
  • What are you most proud of yourself for?
  • Share something you’ve done that bucket-list worthy
  • What do you do to relax?
  • What are three of your must have apps?
  • What would your favorite colleague say about you?
  • What’s the best advice you’ve ever received and how do you apply it to your life?

Being personable is also a great opportunity to address any unconventional moments in your professional background. For example, maybe you’ve made a drastic shift in your career path, or you took a sabbatical at some point.

These types of stories can really help make you more relatable to your audience, and you never know who you may end up connecting with over one of your hobbies or more personal moments.

6. Ask for feedback.

Constructive feedback is key when you’re writing about yourself. While many choose to source feedback after completing a draft of their bio, it’s just as beneficial to get feedback from your peers at earlier stages of your drafting process.

Oftentimes, our peers can help identify our strengths and where we have opportunities to improve. If you’re having trouble developing a clear timeline or pinpointing which highlights you should mention, get together with a peer to brainstorm ideas.

Reflect on successful assignments that you’ve collaborated on and ask your peer to provide honest feedback about what you did best — and include that feedback in your bio.

If you need help getting started, here’s a list of discussion questions to use with your peers to uncover professional strengths you might be overlooking in your own self-assessment:

  • What role do you think I tend to play in group work?
  • How have I helped you be more successful?
  • What do you think my most impressive project has been?
  • What was your first impression of me?
  • What do you think my strengths are?

Ready to start writing?

Keep these tips in mind as you’re writing about your professional bio. Your final product should be a written statement that boasts your most notable skills and achievements. As you continue to progress in your career, take time to update your bio like you would your resume, and continue to impress your readers.

And remember, if you’re feeling stuck, don’t be afraid to leverage our free professional bio templates to help you get started.

Access 7,000 Professional PowerPoint Slides with SlideModel

Access 7,000 Professional PowerPoint Slides with SlideModel

When delivering a speech to an audience, you need to not only have a powerful message, but also empower it with a professional look and feel. It’s amazing how many speakers will still go up on a stage and use the basic templates that Microsoft has to offer. Even more surprising is when they use images that don’t blend in well with the slides or fonts that are too small and colors that don’t mix.

In short, if you put any value into what you and your business has to offer — don’t leave your audience thinking about how horrible your slides were, and not remembering your end message.

This also doesn’t apply to just public speakers. Microsoft PowerPoint and Mac Keynote are also used for online webinars, Slideshare uploads, sharing data decks with investors and of course in everyday meetings and data report sharing. No matter what you are using slides for, make sure they look great!

To help alleviate the pains of not knowing how to create or fully customize your own PowerPoint slides, we are going to take a look at SlideModel.com – a site that provides access to a constantly growing gallery of PowerPoint templates designed to help professionals create slide decks.

SlideModel – A Better Solution for PowerPoint Presentations

The age of hiring custom designers and experts is over. Now through the use of crowdsourcing and marketplace type sites, it’s never been easier and faster to get more done. This is certainly the case with SlideModel.com; which allows anyone to subscribe to their site and access a wide range of different presentations templates, slide designs, diagrams, data charts, tables and more. With such a platform in place, this not only gives instant access to premium slides for presentations and data sharing, but also eliminates wasted time, money and resources while waiting for different parties to connect and create a template to your liking.

Professional_PowerPoint_Templates___Slides_-_SlideModel_com

The site is extremely simple to use and quite straightforward. At any time you can search for a specific theme or topic for a template on their site by using the search box. Also you can search through  categories listed on the left side of the page or by contextual categories in the top menu. If you are more the navigational searcher, you can browse the gallery through paged results and click on any templates that might peak your interest.

Once you find a template you like, you click on it to learn more information.

As an example, when clicking on the Company Profile PowerPoint Template, I was sent to a page like the one shown below. Each slide template on the site has their own breakdown like the one below, which includes:

  • Screenshot of all slides available within each template.
  • Slide details with total number of slides and user ratings.
  • Supported versions (PowerPoint, Keynote and supported versions).

SlideModel_Overview

In addition to finding a wide variety of PowerPoint templates and slides, it’s also good to note that SlideModel also has PowerPoint Diagrams as well.

Diagrams are ideal for replacing text rich slides with more descriptive visual representations. For example, when describing a process instead of using a bullet list (or built-in smart art) you can select a professionally designed diagram to replace the text. Also very helpful to describe structures as an Organization, as well as to prevent Death by PowerPoint.

If you have a data-rich report or are working with a company that loves to use fancy graphs and charts, SlideModel also provides Dashboard Templates, a huge asset and time saver for your business and presentation efforts. The following Youtube video shows an example of one of the dashboard templates being used in a business presentation.

Download_Diagrams_for_PowerPoint

Downloading Files and Customizing Slides

Don’t you just hate it when you buy something online and download the product to find that it wasn’t exactly what you were expecting? Yes, I hate that too!

However, that wasn’t the case with SlideModel. I logged into my account, downloaded a PowerPoint slide and then opened it within Keynote and had no problems at all with customization, formating or having it saved and displayed in the proper format.

6556-01-flat-gears-powerpoint-template

As mentioned earlier, be sure to confirm all working versions and compatible software before downloading your desired template.

SlideModel Subscription Plans

Preparing for your presentation and pulling all of your content together is a very timely process. With that being said, the last thing you want to do is blow through all of your time and resources to try and learn how to create a custom or fancy looking PowerPoint slide of your own.

This is especially true when you look at the low costs associated with using a site like SlideModel! (pricing structure).

Access to SlideModel is charged on a timely basis, as in days, months and annual access. The starter plan, called One Day Access provides a download quota of 5 templates for a period of 24hs.  — which would be perfect for anyone who is looking to make a one-time purchase for a rare presentation that they might have to deliver.

On the flip side, having access to the Annual Unlimited plan might be the best option for a brand or business that continually holds meetings or has employees preparing presentations to market the company.  The Unlimited Plan offers unlimited downloads, access to priority support, direct uploads to cloud accounts (Dropbox, Google Drive) and 10 seat licences to provide access to your team.

The middle ground area is the Annual Basic plan; targeted for professional speakers, executives and corporate employees the Annual Basic plan provides a high quota of downloads that will never let you down. It also provides access to the SlideModel support center where professional designers will reply to your questions and presentation needs.

SlideModel_Access

Now that you’ve seen how easy it is to find and use high-quality PowerPoint slides, head over to https://slidemodel.com and see what you can find. This site is a must for anyone currently doing presentations, webinars or sharing data of any kind.

7 Ways to Improve Your Online Resume, Expertise and Professional Skills

7 Ways to Improve Your Online Resume, Expertise and Professional Skills

Are you a student, a part-time worker, or even an industry professional who’s in search of a better-paid position? Or are you just starting out and wondering how to break into the medical field, getting the attention of big name PR companies, or simply looking for a different workplace and career altogether?

With so many job opportunities available, it’s not just about applying and putting your name out there, it’s also about knowing how to stand out in the process. For example, there are more than 18 million health care professionals in the United States today. That is more than manufacturing and retail sales combined. Home health aides, medical administrative assistants, and doctors are in high demand.  

But how do you stand out to potential employers? Building your own personal resume website is a great way to get your name out there.

In this article, we’ll tell you why you need a professional website to find the new career you are looking for. We’ll also help you get started building a resume website from the ground up, and also focusing on some bonus tips for ranking in Google, and showing off your expertise and skills in the process.

Polish Your Resume

Professionals in every field should take the time to make personal websites. They work in your favor 24 hours per day and allow recruiters to find you. You don’t even have to fill out an application: they see your information and they contact you directly.

You should have one page on your website for your resume. It doesn’t have to be fancy or have a lot of graphics, but do experiment with the font. You want to be seen as professional and experienced. If you are familiar with WordPress or currently a user of Leadpages, this can be done in just a few clicks of a button. No tech or design skills required.

One nice perk of putting a personal website online is that you can “hyperlink” to your LinkedIn and social media profiles.

If you don’t know how to build a website, don’t worry. There are dozens of companies who can help you get your information on a resume website.  

Take Advantage of Social Media Profile

Most of us are already on social media. However, for most of us it usually stops there.

Google loves sites like Twitter, Facebook, LinkedIn and Instagram — which means it’s also very easy to rank these pages higher in the search results.

Make sure your social profiles are not only active and professional, but also being used to your advantage as well. It’s very likely that any employers you are looking to get hired by, are likely to take a look through these profiles and see what you’ve been up to.

At the end of this article, we will also five into how you can take advantage of social media profile pages to rank higher in Google, and maybe even own the whole first page for your name.

Build Your Brand

Resume websites are useful because you get a chance to control your image. You can add pictures of yourself in your scrubs or working with patients.

If you’re going for a career as a medical administrative assistant, a personal website allows you to post your certifications. If you’re considering the medical admin career path, you can view here for more information. With so many people graduating from higher education and applying for these jobs, it’s important to know what your employer is looking for, and to not waste their time during the hiring and research process.

You should always include your certifications and educational background on your website. You’re trying to stand out from the crowd, so feel free to brag about yourself.

If you don’t have a lot of job experience, just include your high school or college clubs. You can also include internships and volunteer experience.

Make sure to put contact information on every page so recruiters don’t have to search for it. All you need is your work email address and your business phone number.

Expand Your Network

One of the best things about personal websites is they give you a chance to expand your network. You can connect with colleagues in person, or you can join chat boards and network from home. It’s one thing to have a social profile for your business or personal brand, but it’s a whole new level when you have a dedicated site.

Opportunities for online work have increased 200% in the last 10 years. Even if you work in the medical field, you could end up doing online work with patients.

Putting together an online resume will help you connect with your colleagues all around the world. You can join networking groups and go to job fairs, all from your living room.

If you want to do some outreach, attend some in-person networking events. It may seem old-fashioned, but invest in some business cards and hand them out.

The business cards should have the same colors and font as your website, and you should include your basic contact information.

Build a Following

If you think you might start a business one day, an online resume is for you. You can link to your website from your social media, then ask visitors to join your email list.

When you get your private practice started, all you have to do is email your followers to gain clients. This tactic also works for freelancers who work from home.

To build a following, there is one thing that works very well: video. Video content is a must for any professional portfolio. You can record a short presentation describing your work experience.

Don’t feel like you have to make a long video, either. Just keep it to about three minutes or less and try to have some fun with it. You should post videos to YouTube as well: it can help you rank higher in Google searches.

If you’re trying to attract a larger audience, try to remember that lots of pictures take a long time to load. People are very impatient and will leave a page after three seconds if the page doesn’t load quickly.

Include Recommendations

When you’re building a professional website, try to get written referrals from past employers or teachers. You can devote an entire page to them, and they will help you get hired.

The less work a recruiter has to do, the better. Before they even call you, they’re able to look at your job history, past projects and education, and your references. For more tips on this, also take a look at my reference guide on how to build a great About Me page.

If you use patient recommendations, make sure to change their first and last names. Due to medical privacy laws, you have to include them anonymously.

Again, it’s okay to showcase your accomplishments on a website. Recruiters typically receive more than 100 resumes for every job opening. You have to figure out ways to polish your website and shine brightly online.

It’s not hard to get recommendations – all you have to do is ask. Everyone has at least one teacher, employer, or co-worker who knows you get the job done.

Own the First Page of Google

If someone searches for your name online, what are they going to find?

Depending on how popular your name is, they might be able to easily find your content, or simply get lost in a mix of other people that might have the same name as well.

From a branding and expertise perspective, this can be a disaster. If you put in the time and effort to follow each of the recommended tips above, you could possibly dominate the first page of Google for your name. Again, this will be easier/harder based on the competition around your name.

However, if you were to accomplish this, it would look something like this in Google’s first rankings.

  1. Your main website/blog
  2. Facebook profile
  3. Twitter profile
  4. LinkedIn profile
  5. Instagram profile
  6. YouTube profile
  7. Expert article or interview
  8. Expert article or interview
  9. Expert article or interview

As you can see, the easy part will be getting your main page and social profiles to link at the top of the search results. You can also swap in/out any of these with other high ranking profiles or trusted platforms. Then after that, you should focus on any articles or interviews you may have done on any other sites. With some social sharing and backlink promotion, you should be able to push all of this content up higher on Google — thus owning the whole page for your name.

This in itself will greatly impress any employer that you are looking to get hired by.

How to Get Started with a Resume Website

If working with computers is your thing, then just go online and get a domain name (your personal name). Modify your website and optimize it for SEO. Then you’re good to go!

On the other hand, if that sentence made no sense to you, you might want to find a resume website company who can help you get started. There are plenty of resume WordPress themes out there as well.

Try to find a current copy of your resume and transcripts. Make a list of all your certifications and recommendations, and bring it to your meeting.

A professional portfolio company will help you get online, build a following, and maintain your website. They know what recruiters are searching for and will help you develop videos, infographics, and blogs.

As simple as this whole process is, some people will simply want to hire out and not waste their time with it. If this is the case, feel free to try out any of the services mentioned on the blog, or simply reach out and we can provide you with website development services, or recommendations on how to best accomplish whatever it is you are looking to do.

Drop us a line and not only can we help with the launch of your resume website, we can also get it to rank at the top of Google in the process.