Video production process – does the term sound cumbersome! Do you think aligning videos with your marketing technique will be expensive? If you have had such similar thoughts, then you might be under the bout of dangerous misconceptions and believing on all those age-old myths have been adding to your overall plight and further making you reluctant to adapt videos in your marketing strategy. Also not taking the stride must have left you far behind in the competition.
Nonetheless, if you want to rank higher in SERPs and become a well-known brand, you should shun away all the wrong ideas you might have nurtured in your mind for a longer period.
What is Video Production?
For Video production to be successful, first you must understand its concept.
The art of creating visuals by capturing moving images and involving the 3 stages of video production like pre-production, production and post-production is all about the video production process. Although there are different types of video production, yet all sorts follow the same procedure.
Next, you must understand that video should be created, targeted and distributed correctly or you won’t be able to tap your potential customers. So, if you are under the spell of wrong thoughts how can you reach the broader demographic! Here we seek to help you regarding your video success. Also, we would like to draw your attention that the video production myths that might have prevented you till date from taking the step are all just in your mind. Video technology has come a long way in the last few years and now if you don’t update yourself with the fast-growing marketing world your brand will be lost forever.
7 Myths About the Video Production Process: Punctured!
Myth#1: Video Production Process is Complicated and Expensive
Myth Punctured: Although you might think there’s a bit of truth in it. But that was years before when we had to arrange and hire every single piece of equipment to shoot our video. In addition to that video shooting also demanded extensive prior planning. But over the time video production became easy. Thankfully with the availability of devices at our arm’s length, there’s no need to hire expensive cameras and gears. With little or no effort you can create an HD or ultra high definition quality video and that too in a pocket-friendly budget.
If you think in terms of complexity, let me tell you, creating videos are not at all a complicated phenomenon. Like pricing, you also have a gamut of opportunities to plan your video strategy. The simple step to get the most out of videos is to design videos that match your brand and organization. Arrange for something like ‘about us’ videos. These videos are the best elements to capture your visitor’s attention. Most importantly, these videos are accessible and affordable to create and don’t require massive-scale production.
Myth#2: Quality isn’t crucial when it’s about uploading Videos in YouTube
Myth Punctured: Back in 2007 competition had not reached to this extremity. But today when it’s 2019 the strife is cut throat. Brands are struggling to carve a niche in the industry. The millennials have different demands, different expectations from their chosen brands and it has become absolutely challenging for us to find our own space. Therefore when it’s about video marketing and satisfying your clients’ needs, you must give them something that they can cherish forever. Something to which they can relate to.
Although not all present-day viewers are tech-savvy yet they can differentiate between quality video and videos that are not up to the mark. If the videos can’t grab the eyeballs of your viewers than what’s the use of toiling so hard? So, get it straight to your mind that whether you are uploading videos on YouTube or using it in other ways quality plays a pivotal role. Don’t think its just YouTube, think in a broader perspective-you will be attracting a potential client-base.
Myth#3: Websites Design Do Not Need Videos To Attract Visitors
Myth Punctured: Have you heard about user experience? It encompasses all aspects of how an end-user interacts with your company, its services and its products. User experience is the most important metric for your success. You can enhance the user experience by embedding videos in your website homepage. Visually appealing videos are the proven ways to take user experience to a more interactive level. Background videos do the wonders.
Websites that have background videos are visited more than those that don’t have. However, you must keep in mind that video backgrounds certainly do not fit in every setting. You must understand that your brand must have the requirement for such a video. Videos on homepage lets you convey your message artistically and exclusively while maintaining high quality standard
Myth#4: Video Creation Does Not Require Professional Help
Myth Punctured: With the advancement of technology, videos are not hard to create. Even they don’t require expensive devices. If you think you can create a video for your marketing strategy, you might be wrong. The fact is you would be making a video to get connected to your target audience, to let them know about your products and services. Just think about it – you create a video investing your time and money and unfortunately no one watches them or only a handful of people find and view those, is it worth it? So, notwithstanding the reality that the video production process is effortless, you should hire professional service to produce visually appealing broadcasts to engage your potential consumers.
Standing out in the competitive market is tough and that’s the reason why you need expert help. Without mastery of creativity, branding and audience targeting, your video will not produce the essential outcome and you would get lost like any other run-of-the-mill company videos in the market. Finally, when you don’t reach your set goal, all your investments would be in vain.
Myth#5: Videos Don’t Have Enough Uses In The Industry Today
Myth Punctured: You might be under an illusion that today with so much happening all around videos might have lost their importance. There’s no use of making videos now. But let me puncture this very thought of yours now. For your information, videos will perhaps never lose its significance. Compared to all marketing tools these visual communication medium are the most dynamic and re-purposable type of content that you deliver to your audience. Videos are responsible for boosting audience engagement, raise click-through rates for landing pages, increase social shares, encourage more open rates for emails and improve your visitors sticking time to your website. Most importantly videos can be shared through several platforms far and wide.
Myth#6: Videos are Used Only As Television Commercials
Myth Punctured: This is one of the most common myths of video production. Almost all entrepreneurs who have just embarked on their entrepreneurial journey often think that videos are only meant for television commercials. If you are also one of them, then rethink. Haven’t you come across any business marketing videos on social media platforms like YouTube, Facebook or LinkedIn? You must have it! And this answers your query. If you take a closer look and do your research thoroughly, you will find that millennials get more engaged with videos that are shared on social networks. Although you might have clients of older age groups who prefer watching videos on a traditional platform, yet the number is quite meager.
Videos are widely accepted in all platforms. Social media has made it convenient to get closer to your target audience. You get the best chance of spreading your message to a broader clientele through social networks. Also compared to television instead of one delivery channel you have a plethora of options. You can create and upload videos on your website homepage.
Here are some options you can try out to make your videos popular-
- Align videos with your email marketing
- Upload videos in all social channels
- Create YouTube advertisements
- Add video to your website homepage
Today you must understand that video has come a long way. It is not confined to television ads alone. Owing to the continuous technological developments we have access to many distribution channels than ever before. This proves the video isn’t only for television ads.
Myth #7: Videos should always be short and precise
Myth Punctured: what will work best for your video marketing-longer videos or shorter ones? Actually, every video has its specific requirement. Video production timeline does not follow any set rules. The length of the video depends on the topic shot. However, owing to the shorter attention span of modern-day audience, a shorter video makes the maximum impact on the viewers, but you must keep in mind that if you are trying to tell your audience something that requires you to create a long video, don’t look back, you ought to do justice to the story-line. It’s important to understand what you are trying to convey to your target audience.