How to Use Quora for Marketing

How to Use Quora for Marketing

Marketing has become a very niche aspect of everyday living – from individuals to corporates and societies; we depend on marketing to enhance ourselves in each aspect of life. Marketing allows the world to take cognizance and notice of people, places, and things. You may be a brilliant entrepreneur, but without marketing, your product is of no use.

These days, as communication and technology are intertwined, the world has become a Dias for marketing. There are innumerable ways in which it has become not just a possibility, but a dream come true. Various platforms, such as social media, informative websites, blogs, etc. on the internet, enable people to market their products and skills with a more extensive outreach and audience. One such efficient way is using Quora marketing strategy.

What is Quora?
We live in a world where people are incredibly impatient – no one has the time to read long articles and blog posts, especially when they are specifically looking for answers or responses to queries. Quora is a website that has tapped into this potential and created a concise environment for people to get the perfect answers/discussion to their questions without looking too hard.

Moreover, the website helps to direct people to similar questions and responses about what they were initially looking for, providing them with a broader focus. Quora is, therefore, a community that has brought together people looking for questions and those with the answers to their queries.

Many people refer to Quora as an ‘online knowledge market.’ In other words, it is a platform where people ask questions, and other people post answers in response to the questions asked. It may be termed as a discussion platform as well, as it encourages positive debate on a wide array of topics. Additionally, Quora may also be referred to as a place where experts from various fields, roundup and provide content of substantial quality.

Quora is also the very well-known world over because of the kind of contributors it has – even people like Hilary Clinton and Mark Zuckerberg have been known to provide their comments and dispense valuable information in areas of their expertise. It is thus a Q&A website where a lot of knowledge is shared back and forth and makes for an exciting read.

Considering it is well moderated, and the level of information provided is thoroughly checked, Quora boasts of high quality and helps to connect people, and that is what sets it apart from other Q&A platforms.

But how can brands use Quora?

We have put together a few excellent tips on marketing with Quora:

1. Information Repository
As a website, Quora is mighty regarding the information and knowledge that it contains. However, do not mistake it to be an online encyclopedia like the likes of Wikipedia. Quora is focused on providing answers and responses to people’s questions which may vary from technology to social media and from academics and nutrition to television shows and psychology.

It is crucial for business owners to use relevant information from the quora tips and tricks; for example, if you own a pet store and want to market that, you can search through thousands of questions and answers about your field of skill and work and use that information towards your marketing goals.

information-repository

2. Excellent platform to connect Globally

Quora has been known to have an outstanding global outreach – it’s market participation is extremely high according to several surveys. Considering it has such a great attraction to the mass population, it is a great place to advertise.

Quora has the concept of followers and following people – this also means you are capable of using Quora for SEO.

This helps you create a database of a demographic that you can be assured would be interested in your product or service. You can eventually come up with ways to connect with this demographic and increase the potential and scope of your clientele.

quora-connects-globally

3. Content and Idea Creator
Quora can be used to create content – considering it is a proper information and knowledge repository and has an enormous amount of material; it can be used by people looking to market by getting inspired to create fresh content. By reading discussion threads and answers, one is bound to get a lot of new ideas which can be used to attract people.

In case you are looking to market your product or service but are unable to do so, don’t just jump to the conclusion that you need to spend a significant amount of money hiring someone to take over your content and marketing. Browsing through Quora can help you generate new ideas – which can additionally be used in blog posts, social media posts, etc., steps to enable better marketing.

4. Communication is Key
A huge aspect of marketing is communication – if you don’t ask people questions, how would you know what they feel or how they feel about a particular product or service? As a business owner, you can use quora marketing plan to ask questions about your product or service.

You can even float questions indirectly or anonymously (without taking the name of the brand) and understand the psyche of the customer base. Additionally, there will be people in the market already selling or buying a similar product or service – you can take the feedback, responses, criticisms, etc. about the product or service and use it to market your brand better.

There is no better way of understanding your clients than getting them to talk about their likes and dislikes about the product or service – in many ways; Quora is a better substitute to carrying out a customer survey.

It can quickly help you understand the questions people have about the particular product or service, including their reservations about using the product, or what would enable them to purchase it better.

Another right way of marketing your product on Quora is to ensure that you help people understand what the product is. You can answer questions about the product or service and help people understand it better – especially if it is something complicated and people do not have proper knowledge about your product, its benefits, and uses.

Quora can also help you maximize your rate of engagement with the relevant audience. Since Quora connects a set of questions with other questions and queries, it is imperative for you to cash in on that and ask pertinent questions which will help your business grow in the long run.

5. Building Expertise
Since Quora is the perfect place for experts to come in and answer questions, the content on the website has the substantial backing to it and is vouched for b contributors. This enables business owners and entrepreneurs to gain more knowledge about a particular sector or area that they are interested in. One can easily choose topics and build authority on the same without much hassle.

Some benefits and pointers on marketing with Quora –

Create a good profile – Creating a perfect Quora profile for your product and service can do wonders for your business because it helps to educate your customers on your sell. The profile should be optimally sound to attract the customer base best suited to your business.

Subscribers – The easiest way for you to get and maintain followers and subscribers to your page is ensuring that you answer the right questions, ask the right questions, find topics of discussion about your marketing strategies and business, as well as answer questions with proper authority and relevance.

Linking – Linking your blog or website to Quora can also help you to market your business better; you can answer questions that have been asked earlier on your blog as well, and link them to your Quora profile to ensure back and forth of readers.

benefits-quora-marketing

Apart from following these tips and pointers, it is also imperative for you to maintain your statistics on the Quora profile – this will help you understand how many people read your answers and are interested in your profile. Additionally, it will also help you improve your game better by enabling you to answer questions in a more specific manner. It is also vital for you to create your content smartly to efficiently catch the reader’s eye, rather than make the answer boring and long drawn.

Marketing can only be as good as the marketer. Strive and persevere to use Quora as a platform to the fullest, & make sure that your skills are top notch.

 

Quora Marketing 101: How to Grow a Loyal Brand and Following on Quora

Quora Marketing 101: How to Grow a Loyal Brand and Following on Quora

Quora is a relatively new social media platform that has drawn some attention from several circles lately. This platform is unique because of its approach. It asks a question that people can answer on the forum and encourages interaction and social engagement.

Unlike Facebook or Twitter, the platform is not as “busy” regarding its design. It requires you to jump into a discussion that resonates with you to get started. Then other people will leave their answers as well and join in the discussion. You have an opportunity to interact with and reply to other comments or to start your question thread.

Since Quora is based on a “discussion thread” type system, it is more of a forum than a social media platform. But, because of its social engagement elements, it is also a social media site.

quora-marketing

How to Use Quora for Business to Boost Your Brand

If you are looking for a different kind of social media platform that allows a high level of social engagement, quora marketing strategy might be a good option to use to encourage a higher level of interaction among visitors and customers.

Because of the question format that Quora is based upon, there may be some advantages to using this system also because of how you could find out what is on your customers’ minds.

Below are some ways on how to use quora effectively to increase your business:

1. Pose a question that is likely to be of interest to your readers.

Use customer service emails or social media comments to come up with questions to post on your Quora account. This will show your customers that you are interested in addressing the questions that they care about and you can open the question up to answers from others, as well as posting your answer from your company.

2. Offer credible answers that add value to your customers’ experiences.

As a business owner, you can increase your credibility with customers by answering questions on Quora in a valuable way. You can do this by first posting a question that others can attempt to answer, then come in with your answer on behalf of your brand. Your answer will appear to be more expert if answered professionally and if it offers value to the reader. Make sure that you sign the statements you make on Quora on behalf of your brand so that people will know that it is your official answer. You can also use this opportunity to reply to other answers that customers might make to inform them about what you can do for them.

3. Promote your Quora account on Facebook and other social media.

To get more reactions and interest about your Quora account, you can promote it on other social media such as Facebook, Twitter, and other social media. Quora is not as well-known or as popular as Facebook or Twitter, so why not post a link to your Quora questions or account on these other channels?

4. Include links to your Quora account on your website.

Remember when you are building a brand, you need to coordinate all of your efforts on your platforms. One way to do this is to include your Quora and other social media accounts on your website. Remember that people will go to your website more than any other asset, so you need to put the link to your various social media accounts on your site. Quora is becoming more popular than it has been in the past, so your web server may offer a Quora share button where you can enter this information.

5. Use an infographic to ask important questions.

Another way to promote your brand using Quora is to create an infographic for your website in which you include your social media links, including Quora. Put your links to social media on your infographic and include a statement such as “What question do you want to ask us?” This kind of enticing copy along with a dynamic, attractive infographic will serve to incite interest in your target audience to go to your Quora page.

promote-brand-using-quora

The Key quora marketing tips

Remember that, in the real world, you can shake the hands of your clients, offer them a seat in your office or store, and talk to them in person about how you can help them. But, online, you must develop and build your brand and your credibility in another way. Much of this is done by social proof. Social proof is a technique used to develop credibility by proving to people that you have something valuable to offer them. (Kissmetrics). You can see a great example of a professional profile above in Neil Patel.

Quora is just another outlet that you can use to build your brand and your social proof that you have something valuable to offer your customers. If nothing else, you can use Quora to provide helpful information to your potential clients in a similar way to a blog or other informational format.

It is a simple forum type system, but it can be a great way to initiate interaction and increased social engagement for your customers and target audience. When you show customers you care about the questions they have or offer your questions for discussion, you are offering proof that you are interested in their pain points and trying to help them solve their problems.

When it comes to online marketing, that’s everything.

How to Create Digital Assets

You probably already have some digital assets. These can include videos, podcasts, social media pages, and infographics. But you should consider the development of digital assets as something that you should continue to build on as you build your brand.

The key to success using Quora is to link it to your other digital platforms, assets, and channels so that people will find your brand on a variety of platforms. This brings in people from different channels, rather than just depending on your website or blog alone to achieve this.

Increasing your level of social engagement is essential, and Quora can help you to grow your brand, increase your following, and improve your level of social proof and credibility.

Start by creating a digital asset such as an infographic that you can put your Quora information on. Then come up with a smart byline to attract attention. You can gain a more significant following by utilizing these techniques and get the attention of your target audience in a big way and reap benefits of using quora.

If you need help creating an infographic, we’re here to help. We have been helping business and brand owners for many years with a professional infographic. We can do video infographics, PowerPoint presentations, static infographics, and more. Just check out our design process on our website to learn more.

Creating a stunning infographic that helps you promote your social media presence may be one of the best things you can do to grow your brand and increase your social media engagement and brand loyalty.

Let us know how we can help by filling out our form online. There is no obligation, but we’ll get back to you with a free quote. We love helping businesses succeed, and yours can be next!