8 Natural SEO Strategies to Increase the Search Rankings of Your Website

8 Natural SEO Strategies to Increase the Search Rankings of Your Website

Designing your website and webpages concerning what search engines, such as Google, think vital and giving helpful information to end-users is what SEO is all about. Many internet users are looking for websites relevant to a specific keyword or key phrase that Google delivers.

So, if you want to make your website successful and attract a large number of potential clients, you need to stick to specific tried-and-true SEO strategies.

Let’s talk about how to get your website to rank higher in Google search results.

Ensure that your website is optimized for local searches

On a worldwide scale, search engine optimization has become a critical component of marketing efforts for firms. Many businesses have been penalized due to failure to use the most recent search engine optimization technique. 

As a result, they’ll have first to focus some of their advertising efforts on satisfying the algorithm’s requirements. So, unless you have a lot of time on your hands, it’s a good idea to outsource a competent SEO service that can work with you, focus on your local efforts, and help you get the results you want. 

When you first start your Google adventure, make sure you offer as much information about your company as possible so that your potential clients have all they need to decide whether you are the right firm for them to work with.

Enhance the user experience on your website

The top four variables – website users, time spent on site, page views per session, and bounce rate – must all be prioritized to achieve top rankings. You must do the following to enhance these four factors:

  • Make effective use of white space to make your text more readable. 
  • Increase the speed of your website’s pages
  • Use eye-catching CTAs
  • Highlight essential elements of your products with bullet points
  • Use practical and imaginative photos
  • Captivating headlines or the H1 tag
  • Responsiveness on desktop and mobile

SEO content optimization should be unique

The goal of content marketing is to boost traffic and enhance Google rankings. If you provide high-quality content that is 100 percent unique,  your users stay on your website for at least 30 seconds to a minute. If they visit your subpages, you have a good chance of improving your page ranking and website visibility. 

Make sure you’re utilizing all of the correct keywords in your content and that it’s written with the target audience in mind. Concentrate on quality rather than quantity, and only create a high-quality, unique material in all forms.

Increase conversion rates by improving page speed

Faster web pages boost conversion rates and user engagement. So, if your website lacks quality, it’s conceivable that your rating will suffer as a result of more visitors bouncing. When it comes to ranking your website better in search engine results, page speed is critical. As technology advances, so does people’s patience and attention span. People nowadays expect to obtain information in seconds, and a page speed of at least 90+ is required to attract the most visitors.

Get more visitors by fixing broken links

One of the best methods to increase traffic and establish your website’s authority is to have excellent links, but if your links aren’t working, it may derail all of your hard work. Your website’s broken links can be damaging in two ways:

  1. They have the potential to degrade user experiences.
  2. They have the potential to damage your organic SEO results.

It can be damaging to your website if it displays problems such as 404 or others. Use Google Analytics and Search Console (Google webmaster tool) to figure out where you’re going wrong and take action on that error page as soon as possible to address the problem.

Increase the speed of your website to increase conversions

It is critical to enhancing your website’s page speed to boost your rankings and convert more visitors. If your website takes a long time to load, users are more likely to leave and never return. As a result, make sure your web pages load quickly to increase conversions and attract more visitors.

People nowadays expect to receive information quickly and prefer to visit websites that offer them accurate information in a short amount of time. To improve your Google ranks and position, your average page speed should be more than 90.

Google voice searches should be optimized

Voice-activated technology has improved in accuracy and human-likeness throughout time. When searching for something on the internet, everyone expects quick results. While entering a question into a search box is fast, speaking the same query into your smartphone and receive the same results. 

You can type approximately 40 words per minute and talk about 150 words per minute on average. Consumers are already utilizing it to discover what they’re searching for. In this case, the time it takes for your mobile website to load is crucial.

If you want to be found via voice search, you’ll have to keep up. The typical spoken search results page loads roughly twice as fast as a web page, so you’ll have to keep up. Page speed, as explained above, is a ranking factor for Google. Thus the quicker, the better.

Use long-tail keywords to increase traffic

If you want your website to get a lot of traffic, utilize long-tail keywords that explain the solution to the user’s inquiry. These keywords are lengthier, more precise terms that visitors are more likely to employ when they are nearing a point of sale or utilizing voice search.

For example, if you search for ‘cheese,’ the search engine will return a large number of results; but, if you search for ‘Mozzarella cheese near me,’ you are far more likely to obtain the most focused results. That’s what long-tail keywords do: they help you locate answers to your precise questions.

Conclusion

It’s critical to keep your SEO in control as Google’s algorithms and other upgrades get more complex. Keep these SEO techniques in mind whether you have an existing site or plan to create one to get the best results. Google is growing smarter, and so should your SEO strategies, from excellent content and pictures to long-tail keywords, voice search, and strong backlinks.

How to Improve Google Search Rankings in 10 Simple Steps

How to Improve Google Search Rankings in 10 Simple Steps

Your Google search ranking influences your audience’s awareness of you and the amount of engagement you receive. The better your ranking, the more likely you are to be seen by customers.

However, in today’s age of internet advertising, many businesses choose paid ads over organic search. Money, on the other hand, will not increase your website’s search engine ranking.

With all of that being said, today we are going to highlight some of the most effective ways to improve your rankings in Google. Through the list of the ten suggestions listed below, along with a combined work effort, marketing strategy, and commitment, anyone can see an improvement in their Google search rankings in a short period of time.

Keyword research is key!

To determine the ideal goals for each page on your website, use search data and research your competition. Start with the pages that have the most information and are beneficial to your customers, depending on the size of your website and the resources you have available. Your top one or two product/service pages, for example, or a well-written blog article that gives specific information your consumers are seeking, are both excellent examples.

Write copy that people want to read

You know more about your field than anybody else. Create content that is useful and includes keywords and synonyms that will help Google and other search engines find your website. Include keywords throughout the page to boost your search engine ranking, but don’t go crazy with keyword stuffing. Make sure your content is something that people want to read. To develop clear and appealing messaging, we recommend using the Storybrand method.

Give your page a title to assist search engines and people 

The title tag, also known as the meta title, is used by search engines to determine what the page is about. Because your title tag is also the blue link that everyone sees on a search engine results page, be sure it contains the keywords people are looking for. This title is distinct from the bold heading that everyone sees on your page, usually the heading tag. As a result, you can create one title for the search engine results page (SERP) and another heading for your webpage if it helps you obtain more clicks.

Use HTML header tags to create pages

The most significant heading on the page is the first heading or H1 tag. The H1 tag is usually the first thing a visitor sees when they arrive at your website. Header tags are frequently used for style. However, they should be utilized to organize information instead. 

One of the most effective strategies to increase search engine ranking is to employ subheadings. Heading tags have more weight in search engines than ordinary content, making it easier for users to browse the page. If you’re having difficulties updating your heading tags, you’ll almost certainly need to hire a developer to make the necessary changes.

Give your URLs purpose 

Don’t be one of those people that ignore the URL of the page! Keyword research should also be applied to URLs. The name of the page will show in the URL if you use a CMS like WordPress. Check the URL and what you named the page before launching it.

Link to additional pages inside your site

You’ll frequently find yourself referring to other things that you’ve already written when creating content for the page. Selecting a sentence and adding a hyperlink to the blog post or page you’re addressing is internal linking. 

These links will encourage some readers to go through and read your other pages, but search engines will also crawl them. Anchor text refers to the terms that you hyperlink. This provides context to the user and search engines about the website you link to. Therefore it’s critical to utilize relevant keywords in the hyperlink.

All of your photos should have ALT tags

Images visually support the message on the page. Users and search engines alike adore them. As a result, every one of your photos should include descriptive (keyword-rich) ALT tags. Alt tags also make your site more accessible, which might help you avoid a lawsuit under the Americans with Disabilities Act.

Page speed and mobile-friendly design

It’s no secret that mobile visitors are increasingly visiting your website. Check to see if your website is mobile-friendly. Optimize graphics, code, and content to ensure that each page loads quickly. Slow websites will lose visitors, and search engines will notice. This is why having a quick website can help you rank higher in search engines. When it comes to making your website rank, you need great content, but website design and development are crucial.

Avoid duplicate content

Search engines favor new and unique information. Find any duplicate content and change it significantly or delete it entirely. Saying the same thing over and over has no benefit, and Google will punish you for it. You’ll most likely have duplicate content in one of two circumstances.

You’ve written a lot of content over the years and sometimes forget that you or someone else has already written a page or blog post on the same subject. This isn’t a total duplicate, but if the information overlaps considerably, you should combine it into a single powerful page.

Your website contains numerous versions of the same page that you aren’t even aware of. You can also use a site checker tool to help in the process of finding and removing any duplicate content from your site as well.

This may be the result of someone duplicating a page by accident, or you’ve made numerous copies for different languages or tracking. You can use a canonical URL to tell search engines that you copied a page on purpose. If you need canonical URLs, the Yoast plugin for WordPress makes it simple to do so. 

Make an XML Sitemap and keep an eye on crawl errors

Sitemap submission

Search engines will index your pages faster if you provide a sitemap. After you’ve validated your site with Google Search Console in the first step, you may submit your sitemap to Google. You may also submit a sitemap using Bing’s webmaster tools dashboard.

Crawl warnings and errors

Search engines also crawl Links on pages. To give your site the best chance of ranking high, keep an eye on any mistakes or broken links and correct them or establish redirects. On Google, you can discover free broken link checkers.

Google Rankings Improvement Summary

Search engine optimization isn’t just a trend that will fade away shortly. It’s something your website should focus on right now, as well as in the future. If you’re just getting started with SEO, you’re already behind, but it’s not too late to apply the ten steps outlined above.

Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Have you been thinking of starting a blog for your site and not taken the plunge yet? The longer you wait, the harder it will be to catch up to your competition.

Content marketing is the talk of digital marketing. In fact, 55% of marketers say that content marketing is their top priority for inbound marketing.

Here are just some of the quick industry stats and reports to back this up:

  1. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. (eMarketer)
  2. 55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
  3. 55% of business professionals say a great story captures their focus and keeps them engaged with content. (Prezi)
  4. B-to-C content marketers have increased their use of audio/visual content, written content, and images vs. one year ago. (CMI and MarketingProfs)
  5. The top 3 types of content used by B-to-B marketers in the last 12 months are long-form content (in-depth articles, guides), video snippets, and social media stories. (CMI)
  6. By 2019, 20 percent of brands will abandon their mobile apps. (Gartner)
  7. By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. (via IAB)

As wonderful and exciting as the idea of having an aggressive content creation and marketing strategy is… it usually isn’t that simple. There are plenty of obstacles in the way — such as the time and costs associated with creating original content. As all bloggers and content creators know… creating ‘great’ content well takes a lot of work, so you might be wondering if it’s worth the effort. This post will remove any of your doubts — especially if you are planning on growing your site or brand through the use of free organic traffic through Google.

Below are five benefits of blogging that will help your SEO.

1. Use More Keywords

You can only put so much content on your product and service pages. If you don’t have a blog, you can’t connect with people who are looking for other topics in your industry.

When you start a blog, you can begin to incorporate more keywords into your site. You can use the Google Keyword Tool to learn what topics people are looking for and create articles for them to read.

Would you rather them read about it on your site or your competitors?

2. Get More Backlinks

Google isn’t quite there when it comes to ranking sites in Google. It still needs a lot of help.

Backlinks are one of the things Google uses to determine if a site is an authority. If you are getting a link from a high-value site, then your website gets some of that authority.

If you create good content, you increase the chance of other websites linking to you. These signals can boost your site in the search engines.

3. Keep Your Site Relevant

Google likes fresh content. It shows that you’re still up to date in your industry.

When you post regular content, Google will keep coming back to your site to see what you have to say. This content is favored more in search engines, which can land you more traffic.

If you don’t have time to keep your blog fresh, then you can hire an SEO company to help.

4. Get Shared on Social Media

Have you heard about how much time people spend on social media every day?

Do you want a hint? It’s a lot.

People don’t only spend their time browsing social media. They also regularly share content they like. If you create good content, you can create social signals for your website when people share your posts.

5. Increase Time on Site

The number one goal of Google is to get people the information they search for. One way it measures this is by the time a visitor spends on your site.

When you provide a lot of content on your site, you’re giving people more of a reason to stay. When someone spends a lot of time on your site reading your content, it signals to Google that your website is high quality. This will give Google more reason to rank you higher.

Learn These Benefits of Blogging Well

Creating great content is one of the best investments you can make for your websites. If you want to be convinced further, just look at the top companies. Almost all of them use content marketing in some way.

Start making content today so you can get in front of your audience.

If you’re convinced that you need to start a blog, it’s time to get your first post up. Head back to our homepage to learn how to get started.