Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Have you been thinking of starting a blog for your site and not taken the plunge yet? The longer you wait, the harder it will be to catch up to your competition.

Content marketing is the talk of digital marketing. In fact, 55% of marketers say that content marketing is their top priority for inbound marketing.

Here are just some of the quick industry stats and reports to back this up:

  1. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. (eMarketer)
  2. 55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
  3. 55% of business professionals say a great story captures their focus and keeps them engaged with content. (Prezi)
  4. B-to-C content marketers have increased their use of audio/visual content, written content, and images vs. one year ago. (CMI and MarketingProfs)
  5. The top 3 types of content used by B-to-B marketers in the last 12 months are long-form content (in-depth articles, guides), video snippets, and social media stories. (CMI)
  6. By 2019, 20 percent of brands will abandon their mobile apps. (Gartner)
  7. By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. (via IAB)

As wonderful and exciting as the idea of having an aggressive content creation and marketing strategy is… it usually isn’t that simple. There are plenty of obstacles in the way — such as the time and costs associated with creating original content. As all bloggers and content creators know… creating ‘great’ content well takes a lot of work, so you might be wondering if it’s worth the effort. This post will remove any of your doubts — especially if you are planning on growing your site or brand through the use of free organic traffic through Google.

Below are five benefits of blogging that will help your SEO.

1. Use More Keywords

You can only put so much content on your product and service pages. If you don’t have a blog, you can’t connect with people who are looking for other topics in your industry.

When you start a blog, you can begin to incorporate more keywords into your site. You can use the Google Keyword Tool to learn what topics people are looking for and create articles for them to read.

Would you rather them read about it on your site or your competitors?

2. Get More Backlinks

Google isn’t quite there when it comes to ranking sites in Google. It still needs a lot of help.

Backlinks are one of the things Google uses to determine if a site is an authority. If you are getting a link from a high-value site, then your website gets some of that authority.

If you create good content, you increase the chance of other websites linking to you. These signals can boost your site in the search engines.

3. Keep Your Site Relevant

Google likes fresh content. It shows that you’re still up to date in your industry.

When you post regular content, Google will keep coming back to your site to see what you have to say. This content is favored more in search engines, which can land you more traffic.

If you don’t have time to keep your blog fresh, then you can hire an SEO company to help.

4. Get Shared on Social Media

Have you heard about how much time people spend on social media every day?

Do you want a hint? It’s a lot.

People don’t only spend their time browsing social media. They also regularly share content they like. If you create good content, you can create social signals for your website when people share your posts.

5. Increase Time on Site

The number one goal of Google is to get people the information they search for. One way it measures this is by the time a visitor spends on your site.

When you provide a lot of content on your site, you’re giving people more of a reason to stay. When someone spends a lot of time on your site reading your content, it signals to Google that your website is high quality. This will give Google more reason to rank you higher.

Learn These Benefits of Blogging Well

Creating great content is one of the best investments you can make for your websites. If you want to be convinced further, just look at the top companies. Almost all of them use content marketing in some way.

Start making content today so you can get in front of your audience.

If you’re convinced that you need to start a blog, it’s time to get your first post up. Head back to our homepage to learn how to get started.

 

Rankinity – How to Track Website Rankings in Real Time

Rankinity – How to Track Website Rankings in Real Time

It can be time consuming enough to try to keep track of how your website is performing in search engines; it’s an even larger struggle to keep up with how your competitors are ranking, too.

Rankinity does all this for you. Rankinity is a website rank tracking service, and it tracks your site (and your competitors) in real time to give you the information you need to improve your rankings and keep them high.

Rankinity’s website rank tracking services are the most advanced available today, beating out their competitors by far. This is largely thanks to their advanced and unique features.

Website_rank_tracking_in_real_time_with_Rankinity

Unique Rankinity Features

Rankinity’s features are what truly set it apart from any competing services, offering incredibly high value for all businesses, no matter what industry you’re in.

Some of their best and most high value features include—but are definitely not limited to—the abilities allowing you to:

Check website rankings on multiple search engines in real time: Rankinity is the first service that allows you to check your website positions in real time. You can actually make changes to your site (like specifying a URL or adding keywords) from Rankinity’s dashboard, and in real time be able to see how your changes affect your rank and position in multiple Search Engines.

Rankinity_Visibility

Get detailed analysis on your competitors: Keeping an eye on your competitors is an important part of all businesses, and an important part of SEO. Rankinity will compare visibilities of the sites you see as your competition. They’ll show you how you rank compared to your competition when it comes to keyword ranking.

Limit the Search to Specific Countries or Cities: Web searches can be heavily dependent on geographical location. Especially if you’re looking to rank predominantly locally, it only makes sense to focus on ranking based on location. Rankinity will allow you to keep an eye on results only on the countries or cities that you need to monitor. This helps filter out the unnecessary information you don’t need, and it makes sure you don’t miss anything critical that you do need.

Flexible Keyword Amounts & Checking Intervals: You get to choose how many keywords you want to track, and how often you want to check them. You can choose to check keywords at intervals as often as daily or as infrequently as every 15 days. The final cost is reliant on these factors, which we’ll talk more about in the pricing section.

Rankinity_Projects

Group Keywords for Bigger Impact: Rankinity makes it possible for you to group keywords together, and to view a visibility analysis for that group of keywords. This feature makes it incredibly easy to find the most effective and high-ranking group of keywords for your particular site, and see how they affect your rankings.

Rankinity_Keywords

SEO Project Collaboration: A lot of businesses employ SEO campaigns that involve the work and cooperation of several collaborators. Especially when collaborators aren’t all in the same place (and even when they are), this can be difficult to do.

Rankinity’s SEO Project Collaboration makes it easy for everyone; everyone can access the analytics and work towards new strategies to promote your site. Best of all: it’s easy to stay aware of all changes in your project and site, no matter who’s making them.

Add and Assign Weight to Keywords: Though grouped keywords are important and incredibly effective, it’s natural that some keywords will be more important, relevant, and effective for your site than others. This feature allows you to prioritize keywords and add weight to the most important ones, telling Rankinity which keywords you want to value highest.

This allows you to have more of a say in how your group of keywords (and the most important keywords) affect the total visibility of your website. Especially when it comes to packing a punch with long-tailed keywords, this is a huge advantage.

Rankinity_Keyword_Options

Fast Reports of Keyword Standings: Rankinity has easy-to-follow infographics that show you exactly how you’re ranking for the keywords you’ve chosen, even showing how you’ve ranked for each keyword over time and how you currently and have historically ranked against competitors. These infographics and reviews constantly stay up to date so that you can, too.

Rankinity_Keyword_Reports

Multi-System Integration: Rankinity is easy to integrate with other systems via API; it’s simple to import and export data to your own CRM system. You can combine the data from Rankinity with other services in other areas for your SEO, making your overall campaigns that much more effective.

Rankinity_API

Earn More: Rankinity offers a great opportunity to all their customers for affiliate marketing, allowing you to get 10% of payments made by the customers you refer to them.

SEO and marketing companies also have the option of using the data, tools, and features of Rankinity to create new services for their own clients, expanding their lists of services and prices.

Rankinity_SEO_Companies

Regardless, even if you don’t use affiliate links or use Rankinity to offer other analytics services for clients, the amount of time Rankinity saves you can be applied to other money-making and high profit endeavors. There’s no way to lose, and you have everything to gain.

All of these features allow you to evaluate your ranking, compare it to your competitors, and try to adjust it accordingly. Rankinity’s real time tracking is perhaps their truly stand out feature, especially as it allows you to add keywords or make alterations and instantly be able to see the results.

Rankinity Pricing

Since Rankinity evaluates your site’s performance on how it ranks for keywords, it makes sense that their pricing reflects this. The cost is entirely dependent on the number of keywords you want to check and how often you want to check them.

You can check the keywords as often as one day, or as infrequently as fifteen days.

Once you decide how many keywords you want to monitor and how often you want to check them, Rankinity will give you a cost per 30 days. By offering fully customizable plans, Rankinity ensures that no one will ever overpay for their services (which is often an issue with fixed price plans by their competitors).

Rankinity_Pricing

Final Thoughts

Rankinity’s unique features combined with their low costs (thanks to plans that are customizable to your exact needs) keep them edging out their competitors. Not only are you able to carefully track your own site’s progress, you can keep track of how you’re comparing to your biggest competitors (and up and coming competitors). You can do this all from one screen and without extra hassle or work on your part. By doing this, Rankinity saves you time, and time is money.

 

10 Best Practices for Structuring URLs to Improve SEO Rankings

10 Best Practices for Structuring URLs to Improve SEO Rankings

If you want to rank higher in the search results, you need to understand the underlining factors. In most cases, this is the content of your site, incoming links to your site and the overall structure of links throughout your site.

The structure of domain names and URLs is one of the fundamental building blocks of SEO. Given that you have 100% control over your URLs you should make sure yours are working to maximum benefit for your rankings.

Let’s take a look at how you should do it.

In addition to each of the key point and SEO tips below, I also commend you take a look at my WordPress SEO tips guide on Udemy. It’s a great way to get visuals and walkthroughs on what’s working best to rank websites and blogs on the internet today.

#1 Make Your URL Easy to Read

The easier your URL is to read, the easier it will be to index and search. This advice makes common sense, and accessibility has always been a large part of SEO.

The requirement of the search engines is not that the URL is perfectly clean, but rather that it is easily comprehended and understood by those people searching for it.

In addition a simple, easily understood URL is more likely to be clicked on in Google’s organic results improving your CTR. When using WordPress, this can easily be done through the use of permalinks.

#2 Use a Single Domain & Folders Whenever Possible

The evidence suggests that moving content from a sub-domain to subfolder on your main domain will improve search results. Search engines don’t seem to consistently pass ranking to sub-domains.

This does not mean that if a sub-domain is the only way you can set up a blog the idea should be abandoned. Setting up a high quality blog will create tremendous value and should be done regardless of the outcome.

However, the blog is likely to perform better in the rankings and assist the rest of the site’s content performance if it’s all together on one domain.

If you’re unsure on the difference between a domain, sub-domain and folder see this excellent article.

#3 Place Your Keywords in the URLs

Using keywords that you are targeting in your URLs is still an excellent idea. Keywords help search engines understand what your page is about and also help people who are searching using social media platforms or emails. Research has shown that an easy to understand ULR is very helpful to searchers.

Don’t repeat your keywords or make your URLs unnatural however. If there is an opportunity to use you keyword do but not at the expense of misleading searchers.

Using Keywords in URLs

URLs are often copied and pasted. When there is no anchor text in the link, the URL then serves as the anchor text. This means that using your keywords in your URL will also mean that they become part of the anchor text of some of the links which while point at your site.

Anchor text is another very important way that search engines determine what you site is about.
Using URLs in SERPs

Use keyword explorer to do your research on the most effective keywords for your URLs. There is a myriad of free research tools you can use to find out the most searched keywords to include in your URLs.

#4 Shorter is Better than Longer

Keeping your URL as short as possible is recommended. However, you do not have to take this to an extreme. If you can cut it down, then do so, but don’t sacrifice understanding for length.

A good length for an URL is between 40 to 60 characters. Interestingly enough, the issue with a long URL is not due to the search engines being confused; they process long URLs quickly.

Instead, the problem comes with the user experience where research suggests that searchers prefer URLs that are short, easy-to-read, as well as, easy to copy and paste.

Checking URL length can be laborious often it’s quicker to export your URLs into Excel and use Excel to check them.

#5 Stop Words for URLs Are Not Important

Using stop words such as; but, of, the, or, and, a, etc., in the URL is not necessary. Leaving them out may make the URL shorter and easier to read by searchers and so many people do.

Use your best judgment and try to find a balance between URLs that are easy to read and as short as possible.

#6 Match URLs to Titles when You Can

Your titles and URLs do not have to match perfectly but they should send the same signal to search engines about what your article is about.

For example, search engines are now smart enough to figure out that if you have ‘automobile’ in a URL and ‘SUV’ in a URL that your articles is about cars. They know that automobile and SUV are very similar words.

#7 Avoid Unusual Characters or Punctuation from Your URLs

Using characters, symbols, or unknown text will cause havoc on your site. It can break browsers and confuse search bots. Remove or control the utilization of these specific characters.

#8 Use as Few folders as You Can

Generally our home page will have the largest number of links on your website and so it is viewed as the most authoritative on your site as a consequence.

This means that articles that are close to your home page will be viewed as authoritative and those that are far away will be viewed as less authoritative in general.

Slashes, or folders, show search engines how far from the root domain your article is. This means you should try to avoid putting too many slashes or folders into your URLs.

This is also good advice to help keep your URLs relatively short and easy to read. When in doubt simplify.

#9 How to Use Hashes in URLs

Hashes should be used in URLs to direct users to a particular page or comment. Use hashes for tracking purposes and to provide parameters. Using hashes for tasks unrelated to these two functions is a poor idea. See this article for more details on using hashes in URLs.

Wrapping Up

Choosing the right URL can improve levels of traffic to your site and help it rank better in search engines. Follow these simple steps and create URLs that will optimize your site and make it easy for search engines to understand. Implement as many of the ideas as you can and use them as guidelines for all URLs that you create in the future. Go back to all your old URLs and review them against these standards.