Rankinity – How to Track Website Rankings in Real Time

Rankinity – How to Track Website Rankings in Real Time

It can be time consuming enough to try to keep track of how your website is performing in search engines; it’s an even larger struggle to keep up with how your competitors are ranking, too.

Rankinity does all this for you. Rankinity is a website rank tracking service, and it tracks your site (and your competitors) in real time to give you the information you need to improve your rankings and keep them high.

Rankinity’s website rank tracking services are the most advanced available today, beating out their competitors by far. This is largely thanks to their advanced and unique features.

Website_rank_tracking_in_real_time_with_Rankinity

Unique Rankinity Features

Rankinity’s features are what truly set it apart from any competing services, offering incredibly high value for all businesses, no matter what industry you’re in.

Some of their best and most high value features include—but are definitely not limited to—the abilities allowing you to:

Check website rankings on multiple search engines in real time: Rankinity is the first service that allows you to check your website positions in real time. You can actually make changes to your site (like specifying a URL or adding keywords) from Rankinity’s dashboard, and in real time be able to see how your changes affect your rank and position in multiple Search Engines.

Rankinity_Visibility

Get detailed analysis on your competitors: Keeping an eye on your competitors is an important part of all businesses, and an important part of SEO. Rankinity will compare visibilities of the sites you see as your competition. They’ll show you how you rank compared to your competition when it comes to keyword ranking.

Limit the Search to Specific Countries or Cities: Web searches can be heavily dependent on geographical location. Especially if you’re looking to rank predominantly locally, it only makes sense to focus on ranking based on location. Rankinity will allow you to keep an eye on results only on the countries or cities that you need to monitor. This helps filter out the unnecessary information you don’t need, and it makes sure you don’t miss anything critical that you do need.

Flexible Keyword Amounts & Checking Intervals: You get to choose how many keywords you want to track, and how often you want to check them. You can choose to check keywords at intervals as often as daily or as infrequently as every 15 days. The final cost is reliant on these factors, which we’ll talk more about in the pricing section.

Rankinity_Projects

Group Keywords for Bigger Impact: Rankinity makes it possible for you to group keywords together, and to view a visibility analysis for that group of keywords. This feature makes it incredibly easy to find the most effective and high-ranking group of keywords for your particular site, and see how they affect your rankings.

Rankinity_Keywords

SEO Project Collaboration: A lot of businesses employ SEO campaigns that involve the work and cooperation of several collaborators. Especially when collaborators aren’t all in the same place (and even when they are), this can be difficult to do.

Rankinity’s SEO Project Collaboration makes it easy for everyone; everyone can access the analytics and work towards new strategies to promote your site. Best of all: it’s easy to stay aware of all changes in your project and site, no matter who’s making them.

Add and Assign Weight to Keywords: Though grouped keywords are important and incredibly effective, it’s natural that some keywords will be more important, relevant, and effective for your site than others. This feature allows you to prioritize keywords and add weight to the most important ones, telling Rankinity which keywords you want to value highest.

This allows you to have more of a say in how your group of keywords (and the most important keywords) affect the total visibility of your website. Especially when it comes to packing a punch with long-tailed keywords, this is a huge advantage.

Rankinity_Keyword_Options

Fast Reports of Keyword Standings: Rankinity has easy-to-follow infographics that show you exactly how you’re ranking for the keywords you’ve chosen, even showing how you’ve ranked for each keyword over time and how you currently and have historically ranked against competitors. These infographics and reviews constantly stay up to date so that you can, too.

Rankinity_Keyword_Reports

Multi-System Integration: Rankinity is easy to integrate with other systems via API; it’s simple to import and export data to your own CRM system. You can combine the data from Rankinity with other services in other areas for your SEO, making your overall campaigns that much more effective.

Rankinity_API

Earn More: Rankinity offers a great opportunity to all their customers for affiliate marketing, allowing you to get 10% of payments made by the customers you refer to them.

SEO and marketing companies also have the option of using the data, tools, and features of Rankinity to create new services for their own clients, expanding their lists of services and prices.

Rankinity_SEO_Companies

Regardless, even if you don’t use affiliate links or use Rankinity to offer other analytics services for clients, the amount of time Rankinity saves you can be applied to other money-making and high profit endeavors. There’s no way to lose, and you have everything to gain.

All of these features allow you to evaluate your ranking, compare it to your competitors, and try to adjust it accordingly. Rankinity’s real time tracking is perhaps their truly stand out feature, especially as it allows you to add keywords or make alterations and instantly be able to see the results.

Rankinity Pricing

Since Rankinity evaluates your site’s performance on how it ranks for keywords, it makes sense that their pricing reflects this. The cost is entirely dependent on the number of keywords you want to check and how often you want to check them.

You can check the keywords as often as one day, or as infrequently as fifteen days.

Once you decide how many keywords you want to monitor and how often you want to check them, Rankinity will give you a cost per 30 days. By offering fully customizable plans, Rankinity ensures that no one will ever overpay for their services (which is often an issue with fixed price plans by their competitors).

Rankinity_Pricing

Final Thoughts

Rankinity’s unique features combined with their low costs (thanks to plans that are customizable to your exact needs) keep them edging out their competitors. Not only are you able to carefully track your own site’s progress, you can keep track of how you’re comparing to your biggest competitors (and up and coming competitors). You can do this all from one screen and without extra hassle or work on your part. By doing this, Rankinity saves you time, and time is money.

 

10 Best Practices for Structuring URLs to Improve SEO Rankings

10 Best Practices for Structuring URLs to Improve SEO Rankings

If you want to rank higher in the search results, you need to understand the underlining factors. In most cases, this is the content of your site, incoming links to your site and the overall structure of links throughout your site.

The structure of domain names and URLs is one of the fundamental building blocks of SEO. Given that you have 100% control over your URLs you should make sure yours are working to maximum benefit for your rankings.

Let’s take a look at how you should do it.

In addition to each of the key point and SEO tips below, I also commend you take a look at my WordPress SEO tips guide on Udemy. It’s a great way to get visuals and walkthroughs on what’s working best to rank websites and blogs on the internet today.

#1 Make Your URL Easy to Read

The easier your URL is to read, the easier it will be to index and search. This advice makes common sense, and accessibility has always been a large part of SEO.

The requirement of the search engines is not that the URL is perfectly clean, but rather that it is easily comprehended and understood by those people searching for it.

In addition a simple, easily understood URL is more likely to be clicked on in Google’s organic results improving your CTR. When using WordPress, this can easily be done through the use of permalinks.

#2 Use a Single Domain & Folders Whenever Possible

The evidence suggests that moving content from a sub-domain to subfolder on your main domain will improve search results. Search engines don’t seem to consistently pass ranking to sub-domains.

This does not mean that if a sub-domain is the only way you can set up a blog the idea should be abandoned. Setting up a high quality blog will create tremendous value and should be done regardless of the outcome.

However, the blog is likely to perform better in the rankings and assist the rest of the site’s content performance if it’s all together on one domain.

If you’re unsure on the difference between a domain, sub-domain and folder see this excellent article.

#3 Place Your Keywords in the URLs

Using keywords that you are targeting in your URLs is still an excellent idea. Keywords help search engines understand what your page is about and also help people who are searching using social media platforms or emails. Research has shown that an easy to understand ULR is very helpful to searchers.

Don’t repeat your keywords or make your URLs unnatural however. If there is an opportunity to use you keyword do but not at the expense of misleading searchers.

Using Keywords in URLs

URLs are often copied and pasted. When there is no anchor text in the link, the URL then serves as the anchor text. This means that using your keywords in your URL will also mean that they become part of the anchor text of some of the links which while point at your site.

Anchor text is another very important way that search engines determine what you site is about.
Using URLs in SERPs

Use keyword explorer to do your research on the most effective keywords for your URLs. There is a myriad of free research tools you can use to find out the most searched keywords to include in your URLs.

#4 Shorter is Better than Longer

Keeping your URL as short as possible is recommended. However, you do not have to take this to an extreme. If you can cut it down, then do so, but don’t sacrifice understanding for length.

A good length for an URL is between 40 to 60 characters. Interestingly enough, the issue with a long URL is not due to the search engines being confused; they process long URLs quickly.

Instead, the problem comes with the user experience where research suggests that searchers prefer URLs that are short, easy-to-read, as well as, easy to copy and paste.

Checking URL length can be laborious often it’s quicker to export your URLs into Excel and use Excel to check them.

#5 Stop Words for URLs Are Not Important

Using stop words such as; but, of, the, or, and, a, etc., in the URL is not necessary. Leaving them out may make the URL shorter and easier to read by searchers and so many people do.

Use your best judgment and try to find a balance between URLs that are easy to read and as short as possible.

#6 Match URLs to Titles when You Can

Your titles and URLs do not have to match perfectly but they should send the same signal to search engines about what your article is about.

For example, search engines are now smart enough to figure out that if you have ‘automobile’ in a URL and ‘SUV’ in a URL that your articles is about cars. They know that automobile and SUV are very similar words.

#7 Avoid Unusual Characters or Punctuation from Your URLs

Using characters, symbols, or unknown text will cause havoc on your site. It can break browsers and confuse search bots. Remove or control the utilization of these specific characters.

#8 Use as Few folders as You Can

Generally our home page will have the largest number of links on your website and so it is viewed as the most authoritative on your site as a consequence.

This means that articles that are close to your home page will be viewed as authoritative and those that are far away will be viewed as less authoritative in general.

Slashes, or folders, show search engines how far from the root domain your article is. This means you should try to avoid putting too many slashes or folders into your URLs.

This is also good advice to help keep your URLs relatively short and easy to read. When in doubt simplify.

#9 How to Use Hashes in URLs

Hashes should be used in URLs to direct users to a particular page or comment. Use hashes for tracking purposes and to provide parameters. Using hashes for tasks unrelated to these two functions is a poor idea. See this article for more details on using hashes in URLs.

Wrapping Up

Choosing the right URL can improve levels of traffic to your site and help it rank better in search engines. Follow these simple steps and create URLs that will optimize your site and make it easy for search engines to understand. Implement as many of the ideas as you can and use them as guidelines for all URLs that you create in the future. Go back to all your old URLs and review them against these standards.

7 Ways Site Owners Can Improve SEO Rankings in 2020

7 Ways Site Owners Can Improve SEO Rankings in 2020

Search engine optimization is very tricky because each year Google is making changes to their algorithm. The old fashion techniques are no longer working as well, and bloggers are trying to find creative ways to rank their content. It essentially comes down to the following:

If you can rank your content higher than your competition, you’ll be able to drive a lot of traffic to your website. With the popularity of social media, this targeted traffic can double or even triple within a short time. With that said, I’ll be exploring 7 ways which bloggers can increase their rankings in 2019. I’ll visit what expert bloggers are saying about linking building, and what strategies they have been using to get an edge on their competition. Let’s get started.

1 – Focus on Web Analyzer tools

These are tools that provide you with a lot of interesting data. We are now in a time where you shouldn’t be wasting time building links that don’t add value. This means you should know who your competition and what they are doing to outrank you in the SERP’s. Many new web analyzer tools will provide you with loads of great information like:

  • Who links to your competition
  • The value of each link
  • The referring domain
  • The referring anchor text
  • Current keyword rank in search engines
  • And much more.

What all this information does is help you focus your attention on the data that matters. This will help you put your time, effort and skills where they matter most. But, it’s important you use only the best web analyzer tools so do your research online and start to research some of them.

2 – Optimize Your Website

It’s important to optimize your website for performance because other factors matter when it comes to ranking. There are now over 200 ranking factors and load time, mobile compatibility, clean design, and reduced clutter are all included. If your site is lacking in one of these areas, it can quickly pull down the rankings of your site as a result of it.

With a very high performing site, you are increasing the user experience, and this means a lot to search engines. This is especially true with mobile speed and responsiveness as well. Companies like Google are in business because they provide people with information in an organized fashion. Not only that, they provide people with the best information available online. The next time you are skimming through your website, look for ways you can optimize your blog it going forward by either changing the content font, color, and making it mobile compatible. You also want to test the current load speed which must fall below 3 seconds.

3 – SEO Traffic, Remarketing and Emails

With so much emphasis on ranking higher in the search results and getting as much free organic traffic to your site as possible, site owners should want to take as much opportunity of this high-quality traffic as possible. One of the best ways to accomplish this is by setting up a remarketing campaign through Google Adwords, Facebook Ads, or any other remarketing platform.

When moving forward with a remarketing campaign, it’s important to make sure you have ad creative for all sizes and ad spots possible. Digital Monopoly Perth has a great article on their site that shows all of the sizes and image formats that are currently being used for Google Adwords.

The best way to rebrand and remarket to an audience is to have your ad banners display your logo, site colors, and also a call to action that will remind them on why they were previously at your site in the first place.

At the same time, while we are talking about the importance and value of search traffic, it’s key to get these users on your mailing list as well. You can see a perfect example of how this is being used at TerritorySupply.com. This site ranks very well for a wide range of products they have listed on their site. While the average person is going to visit the search from a search they did in Google, it’s likely most of them won’t make a purchase the first time around. The best way to turn this organic visitor into a longterm visitor and potential customer, is to offer them a free 20% discount coupon and getting them onto their mailing list.

This is a tactic that is being used by millions of sites, but only a small portion of those sites are doing it correctly. Take advantage of what popup tools like OptinMonster have to offer, by creating different popups and call to actions based on the pages your audiences are visiting, and also where they are coming from. Remember, most SEO visitors to your website will leave and never come back after the first visit. It doesn’t have a lot to do with your content, but instead that there are simply too many sites and distractions out there already.

4 – On-Page SEO

Many bloggers spend too much time building external links but fail to optimize their own website. There is no point in building links with strategic anchor text if your website doesn’t have the same keywords in the title, description, and URL. You should spend a lot of time with on-page SEO and understand what keywords work best at ranking your website. Personally, I think you should be focusing on the title, URL, description, and body. In the body, you should include not only targeted keywords but some which are related to the main keyword you are trying to rank for.

It’s stated, 75% of your ranking has to do with on-page SEO so you should work very hard on optimizing your site, and content.

When it comes to On-Page SEO and ranking factors, there are always going to be debates and discussions on which methods work best. Fortunately, there are now more reports out than ever before, showcasing which factors are likely working best. You can see a preview of these ranking factors in the graphic below from SearchMetrics.com.

5 – SkyScraper Technique

For you to outrank your competition, you’ll have to get creative, and nothing is more creative than the skyscraper technique. It involves finding related content to yours which has been published and looking for broken backlinks within the content. When you locate them, you need to first figure out what you can do to replace this link. Since your searching on a relevant blog, you know you can write content which is better, and up to date. After, you simply contact the blog owner letting them know about your content, then asking them to link to it as a replacement.

Many blog owners don’t have a problem replacing low-quality content with higher quality content. If the link is broken, then you’ve increased your chance of securing that link. However, just make sure you focus on quality when writing content, and you find a blog which is related to your niche. The last thing you want to do is ask for a link for a non-relevant blog.

When it comes to using any type of SEO or ‘working strategies’, it’s important that you are still relying on new and working SEO methods, and not old ones. A good way to stay updated with these changing trends is to keep an eye on what your competition is doing, while also looking at the most recent infographics, case studies and SEO reports from different agencies, especially like the one below.

6 – YouTube Traffic

This platform has changed the way people interact online so make sure you make use of it. With the right type of videos, you can generate a lot of traffic to your blog within a short time. However, for you to benefit, you’ll have to start creating videos which are not hard at all. You can use affordable software, and many of the operating systems come built-in with a video recorder, camera, etc. Do some research on YouTube looking at what others have created in terms of video, and try to create something better. Here’s the trick,

Once you go live, you want to make sure you optimize your video by adding the right keywords in the title of the video, description, and you add a link to your blog. You can add links to your social media accounts too. Again, create high-quality videos offering a lot of great value, and you’ll increase your brand awareness within a short time.

7) Social Media Traffic

The biggest networks are Facebook, Twitter and Google+ so use them to build an audience. Imagine having 100,000 Twitter followers, and what this can do for your traffic when you share a valuable post with them. Top bloggers generate 5,000 visitors within minutes after sharing their recent content with their followers. You can also build your brand by taking advantage of Facebook Ads which is great to promote an event, brand, post or even take a survey. Social media is able to connect and engage readers quickly so don’t let this avenue slip out of your hands.

Here’s the great thing, to join these networks doesn’t cost any money, and all it takes to increase traffic is a retweet from a power blogger in your niche. It’s important to network with other bloggers within your niche because they’ll be more than happy to share your content with their followers. Whenever you decide to share your content on social media, it’s important to make sure you optimize your title and add keywords within the description before sharing. This helps build engagement too.

Getting the Most Out of Your SEO Efforts in 2020

As you can imagine, with more websites and blogs on the internet than ever before, it’s going to be tough to rank your site on the first page of Google — however, it still is possible. Bloggers, brands, and businesses that want to rank higher in Google, need to put in the time and effort to make sure each of the factors above are implemented and live on their sites asap.

Follow these SEO tips, implement them into your site, and then watch and see as your SEO and site traffic continue to improve.