Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Did you know, why do you mostly prefer videos over plain texts? Because the human brain processes videos 60000X faster than plain text. Hence, videos have increasingly become the perfect solution in improving e-commerce conversion rates and creating brand awareness.

The average e-commerce conversion rate 2018, through desktop is 3.83%. This figure is a bit lower in mobile with 2.03%. If you own an eCommerce site and intend to boost your sales conversion, you must be trying your hands in every possible device. Leveraging the power of product video on your homepage happens to be an integral part of that strategy. Once you garner leads, channeling them to the sales funnel is what comes next.

With videos strategically placed on the homepage, inside services pages or on the product pages, customers automatically develop a sense of confidence upon you. And there starts the actual conversion! These are some of the e-commerce benchmarks to augment the lead conversion rate.

So why are videos so effective?

The average b2b lead conversion rate for a novice eCommerce site would be 1% to 2%. This is 8% to 9% for big eCommerce enterprises. With videos, this figure can increase 6X. If your eCommerce website homepage has a professionally created video about your services and the benefits, it establishes you as an industry expert.

Once you attain that stature, it becomes easy to goad your prospects towards purchase. Videos are that marketing force hard to ignore. Bland commercials and lousy sales pitch are no more trump cards of businesses. Smart entrepreneurs have understood that videos have come of age now and must be utilized wisely.

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Shareability – Videos are shared 12X more than texts and links on Facebook. On YouTube, social actions are taken by 100 Million users every week. That said, videos have enough power to make people click on them and share them.

Google Page Rank – Videos generate quality backlinks and increase the time people spend on your website. That helps in boosting your SEO. Google is always focused on helping searchers find the best answer to their questions. And if your video has that answer, then your eCommerce site will see itself high on the SERPs.

More Clear and Concise Communication – Did you know? A 30-second video is equivalent to half a page text. So no matter how complex your product or service is, you can swiftly communicate and explain it through a well-created video. The more you come up with clear communication, the higher your e-commerce conversion rates amplify.

It takes less effort to watch videos – Videos work great where understanding things are involved. A survey by WeCapture says, 59% of corporate executives prefer videos over texts while grasping data.

You can instill faith and trust in your prospects – Your eCommerce site does have a myriad of people working behind the curtain. In your “Meet The Team” page, if there’s a video that shows all of the faces who are continually working on the site, that not only boosts your prospects’ confidence. But also gives them an idea of your work culture and values.

You can address their concerns – When prospects see a brand or a product, there come several questions in their minds that need to be clarified. Understanding the product through a video gives answers to those questions and transform your conversion rate.

User-Generated Video Content – Seeing real people benefited by your product/service has its reward. Including such UGC in the key stages of the sales funnel can reduce drop-offs to a great extent and transform your conversion rate. Because user-generated contents contain more weight than something coming from you.

Create and Leverage Instructional Videos – This is another step in boosting user-experience. Suppose your product is a Smart TV. Now if you create a video that clearly explains how to set up the device, that’s a great relief for your users/customers. The more they are fed with instructions that make their lives easy, the lesser is the chance of them moving on to your competitors.

Also, it is likely they will intend to buy other accessories from your eCommerce site.

So, How would You Use Videos for your eCommerce website?

Put together your landing page with a video

Your prospects need to connect with you. And landing pages with relevant images and videos connect with them faster. Using videos on landing pages can take your conversion rate to the higher side just because they can evoke the desired response among your traffic.

Know your previous year’s sales conversion rate statistics and find out where you can leverage video contents.

On your Homepage

Just as mentioned earlier, homepages that have videos have a higher rate of lead conversion. Why? Because of the fact (true fact rather) that videos build trust with the audience. Your homepage is the first thing that your traffic would see. And if there’s a thumbnail of a happy smiling face, people are likely to click on it.

A 60 seconds video delivers your core message as well as why you stand out from the others in the industry. There you go! Give a short description of your brand and how you can add value to your customers, and have been doing it since, say, 1990? 🙂

Send Personalized Videos to your Prospects

If you get no luck in reviving the dead leads, have already tried cold emails and cold calls to death, try sending video voice mails to your leads. Not only these create a more personalized sales experience, but it makes your prospects feel that you genuinely care for them. They open up and discuss things more freely.

Thus it becomes easier for you to take them towards the end of the sales funnel.

On your Product Page

While making a purchase, 90% of buyers find it useful if there’s a supporting video. And 64% of users opine that they are more likely to buy a product only after viewing a video. That said, your primary target would be to include engaging videos in your product pages.

When images are not enough, videos save the day by giving your prospects a real feeling. It doesn’t really matter whether they watch the videos till the end or stop midway, but the very existence of product videos will amplify the conversions.

Include Videos that explains your benefits better

The best way to appear neutral and less ‘salesy’ is to just to showcase your benefits to your prospects. They will decide for themselves whether to tune you out or stick to you. So make sure you have videos that talk and explains about your benefits and how they can add value to your buyers.

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Testimonial Videos

There’s something called ‘Social Proof’ that 90% of buyers rely upon while making a purchase decision. And smart business persons know that the most original sales message come from happy and satisfied customers. So when your prospective buyers get to see such satisfied customers benefited by your product, their trust quotient increases.

So ensure you include proper testimonial videos that reinforce credibility and trust.

Try Tutorial or How-To Videos

This type of videos is more apt for brands that sell products and not services. This is a straightforward way to showcase with step by step guidance, how one would use your product. Surely enough when their concerns and questions are addressed, they would be happy to try your product.

Post Videos on Social Media Profiles

Social media channels can be big-time lead catchers considering how powerful they are now. They are not only great tools to reach the masses, but also to convert the followers into paying customers. And your social media conversion rate will significantly rise as you upload more and more shareable videos.

Encourage Surveys through Videos

Customer feedback/reviews are the primal elements expected by all marketers. Conduct surveys and ask for feedback from your customers. You may appear in the videos yourself and ask for feedback on the areas you can further improve. Halfway, questions can come up onscreen that the audience has to answer to further watch the video.

Wrapping Things Up!

So all that said, video marketing happens to be the most lucrative yet cost-effective strategy to enhance conversion and create a sustainable brand image. Marketers and business development managers are under continuous pressure to come up with innovative ideas to generate more leads and conversions. Yet in a less pricey way. In this scenario, video contents have the highest ROI.

We offer professionally created Animated Explainer/Promotional videos for all kinds of business that encourage prospective buyers to make a purchase, bring repeat clients and boost your e-commerce conversion rates. If you are interested in how video contents can further help in raising your online conversions, feel free to get in touch.

And if you have anything else to add, please share your comment in the comment section below.

Increase Site Revenue with 100% Fill Rates from PropellerAds

Increase Site Revenue with 100% Fill Rates from PropellerAds

To make money online the internet, you need to be aware of the many different monetization methods available. If you focus on just one of them, you are not only leaving a lot of money on the table, but you are also potentially stunting your growth and conversions in the process.

A perfect example of this could be seen when I created a million dollar site that was monetized through several different methods, such as Google Adsense, affiliate marketing, display advertising and popups. However, it’s not just about using as many different advertising methods as you can, but instead using the best ads that relate with your audience while also not interfering too much with their site experience.

PropellerAds is an advertising network for site owners and bloggers that want to get the most revenue out of their site audiences, through the use of internal split testing and ad serving based off your existing audience’s interest and geographic location.

PropellerAds Media

When choosing an advertising or affiliate network to go with, you want one that will provide you with a wide range of options to choose from. Everything from the different types of advertisers you can work with, the ability to target your audience based off demographics or geo-graphic targeting and also whether you want to deliver leads on a CPA, CPL or CPS basis.

All of these benefits and options are available through PropellerAds.

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With so much competition out there in the world of online marketing, PropellerAds knew they would need to offer superior support, services and monetization to stay above the competition. For this reason, they currently work alongside many big name brands, while also offering their own internal ad testing and 100% inventory monetization — which means you are always making money off your audience, no matter where they are from or the volume.

The benefits to using a network like PropellerAds versus running your own advertising, is that they can easily rotate and split test offers on their backend since they also have a unique platform and advertiser database in place. In short, you are gaining access to a powerful advertising network, while also having the premium backend tools and reporting of a full service agency.

Increase Revenue with The Onclick Popunders

Different sites earn money in different ways. If you have your own site and brand, you may make the most of your money by pushing online courses or personal training. If you are a review site, you might get the most money by sending traffic off to advertisers and sites with relevant products and services.

No matter what type of site you have, if you are using popup or popunder advertising, you will already know how effective they are. PropellerAds has their own ‘onlick popunders’ available for their site partners, which are the “perfect solution for publishers wanting to get paid for every ad impression.”

You can see a quick example of the concept in the screenshot below.

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In today’s world of online marketing and technology, there are lots of ways to serve popup advertising to your audience. However, PropellerAds’ onclick popunders might be one of the most effective methods yet.

In most scenerios, when someone comes to your site, you may serve them with a popup right away or wait a few seconds. Either way, a popup is served but you don’t really know if the end user is engaged or not. With the onclick popunders, the ad is only served after the end user makes an actual click on a site. This way it knows you audience is looking directly at the screen and fully engaged.

Depending on your browser, this popunder may appear as a new popunder window or appear within a new tab — however, the experience is still the same in that it get’s the user’s attention. With so much attention being focused on the popunder, you can assume they are going to get more click and conversion activity than traditional advertising, which is why PropellerAds partner sites are highest very high eCPM averages across the board.

Another advantage to serving such advertising through PropellerAds is that the campaigns are guaranteed to be malware-free, which is very important when focusing on the end user experience. Speaking of which — as a partner of PropellerAds, you will also have full setting functionality on how often these ads should be displayed while also having access to full analytics to better understand how well the ads are performing with their audience.

Improved Site Monetization to Your Mobile Audience

Monetizing your desktop browser based audience is easy, but what about mobile advertising? This is something many site owners are still struggling with, as popups and traditional advertising might not be displayed in the same way on mobile devices — and sometimes not at all.

PropellersAds also has their own mobile advertising solutions in place, called dialog ads. These ads are a lot like popup or popunder advertising as mentioned earlier, but strictly for mobile based users. You can see an example of one of these in the screenshot below.

PropellerAds Dialog Mobile Ads

Again, when it comes to site monetization it’s all about choosing what methods are best for your wallet, but also for your audience at the same time. If you have a high authority and trusted brand where each visitor to your site is potentially worth a lot of money, it’s probably not in your best interest to serve such advertising to your mobile audience. However, if you have a lot of generic traffic or entertainment based sites, this could be a perfect method for increasing your site revenue by thousands of dollars per month.

In addition to the popup mobile advertising, PropellerAds also have mobile interstitial ads which are extremely effective for any site with an existing app and smartphone/tablet users. Many game developers are currently using these solutions to generate massive earnings by offering their games completely free.

PropellerAds Partners are Earning Up to $7 CPM

The success and earnings of a web site isn’t entirely on the basis of volume. Instead it’s all about the focus and niche of a site. Some very targeted sites may have an average site visitor value of $1, while other’s might have a value of .0001 per visitor. In the end it’s all about split testing different advertisers and methods to see what works best.

As mentioned at the beginning of this article, this is something PropellerAds offers for each of their site partners. Instead of simply guessing which ads will convert the best, PropellerAds has billions of impressioned server and a wide range of advertisers across many different niches. This way they can place the best ads that convert most effectively with your audience.

In addition to serving the highest converting advertisers, their network also promises a near 100% fill rate. This is a huge benefit for anyone with a site that don’t know how to monetize, or has a lot of traffic outside the US market. With all of these factors in place, ProperllerAds has site partners seeing eCPM rates as high as $7 — with some CPM rates going as high at $10 depending on the geographic location.

In the screenshots below you can see some of the data reports for their site partners and how geo-graphic targeting can result in higher eCPM averages.

Geo-graphic targeted traffic:

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Mixed geo-graphic targeted traffic:

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When using monetization on your site, be sure to follow these recommended tips to see the highest earnings from PropellerAds and their wide range of advertiser creatives.

How to Increase Revenue with PropellerAds

When trying to make money with a web site or blog, there are simply two ways to do it.

  1. Increase traffic to your site
  2. Increase revenue per user

While both are extremely important, figuring out how to earn more money per user to your site should be priority. When you know how much your audience is worth, you can spend money to get more of it. Then it’s just a numbers game on scaling your revenue to the max.

To learn more about increasing revenue on your site and to start implementing any of the monetization methods mentioned above fill out the very short registration form to join PropellerAds today.