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Customer relationship management or CRM systems are crucial for business decision-making. Featuring this system to your enterprise makes it easy for entrepreneurs to identify failure, success, and growth opportunity. The system can do this because of the existing customer records. Agencies find customer relationship management as the best way to gather accurate data for end-user confirmation and adoption.
However, if a CRM system lacks a mobile solution, the chances are high that an enterprise will remain with bulk software invoice and unhappy sales representatives. To understand what a field sales mobile solution means for business, here are four points on mobile as a crucial communication mode.
Mobile Growth Explosion
In 2018, internet access through mobile devices accounted for more than 45% of all online activities. Considering that the mobile traffic contributed to less than 0.8% nine years before, the number of mobile online users has drastically overshadowed that of desktop users.
This year’s projection on mobile online trading, suggests that the number of users will rise to 67%. Platforms such as Google Analytics claim that half of business-to-business enquires are done from mobile devices. Regardless of your activity online, mobile usage has become the go-to option.
Phone Are Part of Human Life
Data shows that more than 50% of email recipients used phones with 90% of online users having a smartphone. Almost everyone owns a phone that can access the internet, making a mobile device significant in modern time. Troparé is one of the many agencies taking advantage of this data to reach as many clients as possible for the best field sales service.
Utilizing a tablet or smartphone is like second nature with smartphone owners surpassing toothbrush owners. From the data, experts suggest that mobile devices are here to stay. It is one of the reasons why businesses need to use them to their advantage.
Current Workforce Trends
The current age of entrepreneurs is full of millennials. This generation is conquering the workforce, and they serve as the largest consumers of online mobile usage. A mobile customer relationship management system facilitates faster and smarter workforce. Keep in mind that this group of citizens contribute to 45% of the workforce in the US.
Field sales and mobile technology only translate to profitable result as long as you use them to build strategic ideas. The majority of the world’s population spends most of their time on their mobile devices. The current and future workforce is hooked to utilizing these devices with more than 60% of them sleeping with their devices due to business deals. It explains why the majority of mobile employees utilize their time online to continue business activities.
From the information above, it is easy to determine that people spend a lot of time and money on their mobile devices. When you have a group of individuals that already embrace modern business apps, it is only right to give them an appropriate resolution like mobile solution. A mobile CRM is a dedicated system for external sales reps.
Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts?
I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to direct them to a new page for a short period.
Simple enough, right?
The problem is using the wrong redirect can significantly impact SEO and user experience. This is why getting the redirect right is crucial to your overall digital marketing strategy.
So what’s the difference between the types of redirects, and when should you use a 302? Here’s what you need to know.
What’s the Difference Between a 302 Redirect and 301 Redirect?
A 302 redirect is an HTTP response status code that tells search engines a page has moved, but only temporarily. It then directs users (and search engines) to the new, temporary page.
A 301 redirect is a server-side HTTP response status code that tells users and search engines a page has permanently moved, and it won’t be coming back.
For users, there’s little difference between the two types of redirects. They get sent to a new (hopefully more useful) page regardless of the redirect type.
The core difference between a 302 redirect and a 301 redirect is the amount of time the redirect is in place, but a 302 also leaves something important behind: link equity and page rank.
When you use a 302 redirect, the original page usually maintains its Google ranking, so it shouldn’t impact your SEO efforts. However, a 301 redirect causes the original page to lose ranking and can cause it to be deindexed by search engines.
You might also use a 301 redirect when switching from HTTP to HTTPS or when you merge two related pages. Any time you move a page and have no intentions of bringing it back, use a 301.
When you use a 301 redirect, the original page is no longer considered by Google, which is the main reason you want to ensure you use the correct type of redirect.
Say you’ve spent years establishing a pillar content page to rank for a key term in your industry. You decide to take the page down for a few days to redesign and update the page. If you use a 301 redirect, Google thinks the page is gone forever and removes the page from indexing.
Use a 302 and Google knows the page is coming back.
The type of redirect you use severely impacts your SEO, so make sure you always use the correct type for the situation.
Four Reasons to Use a 302 Redirect
So, what are the exact benefits of using a 302 redirect? Not all redirects are created equal, and using the wrong redirect can have a severe impact on your site’s SEO, as we’ve already covered.
Remember, a 301 redirect is permanent. You are telling Google and users that the page is gone and will never return. If the change is not permanent, you’ll want to use a 302 redirect.
Here are a few benefits of using a 302 over a 301 redirect.
302 Redirects Improve UX
Few things are more frustrating than clicking on a link and not finding the content you expect. It’s enough to send most users back to the search results (and to a competitor).
A 302 redirect makes sure users and search engines always find the content they are looking for. For example, if a product is temporarily out of stock, you might use a 302 redirect to send customers to a related product page or a page letting them know when the product is likely to be back in stock. You might also use a 302 to send users to related content while you redesign a pillar content page.
302 Redirects Are Temporary
Unlike 301 pages, 302 redirects are temporary, which means you can switch back at any time. This provides a lot of flexibility for site owners. For example, you could temporarily send site users to a related page while you redesign a landing page.
Because the switch is temporary, Google won’t remove the page from search results or otherwise devalue the page in its ranking.
302 Redirects Shouldn’t Hurt Your SEO
A 302 redirect tells Google (and all other search engines) that the move is temporary and preserves the page’s ranking and link equity. As a result, implementing the redirect shouldn’t impact your SEO. That means all your hard work won’t be in vain!
When the page no longer needs to be redirected, simply remove the redirect, and your SEO shouldn’t be affected.
302 Redirects Are Easier to Implement
Creating a 301 redirect requires access to your server, which means most digital marketers and site owners have to enlist the help of a developer to implement a 301 redirect. 302 redirects, however, can be created relatively easily using meta tags or a WordPress plugin. That means you can quickly implement them and easily take them down.
Note: Do not use 302 redirects when permanently moving a page just because they are easier. If a page move is permanent, always use a 301 redirect. Depending on your site, 301 redirects might be easy enough to create. If you aren’t sure where to start, head to your host’s knowledge base or look for a WordPress plugin.
When Should You Use a 302 Redirect?
Remember, the core difference between 301 and 302 redirects is the permanency of the move. If you are moving a page for a short time, you’ll want to use a 302 redirect to preserve the original page’s integrity (and ranking).
Let’s look at a few examples of when you’d want to use a 302.
When a Page Is Moved Temporarily
A 302 redirect makes no practical difference for users. They still get sent to the new page regardless. For search engines, however, the temporary nature of the switch is crucial.
Essentially, you are telling search engines, “Hey, don’t worry about this page right now; the other page will be back soon.”
If you are confident the move is temporary, 302 is the way to go. For example, you might move a page temporarily because:
You are updating the page, but the new page isn’t live yet
You’re looking to get feedback about a new page before moving permanently
You’re running a time-sensitive promotion and want to redirect visitors to the page for a short time
When a Page Is Under Development
Another reason to use a temporary redirect is when a page (or website) is under development. Extensive redesigns might require taking your site offline, which can be frustrating for users and confusing for search engines.
Rather than leaving users hanging, a temporary redirect lets them know the page or site will be back very soon.
You might also use a 302 redirect when a page is broken or inactive. You don’t want users to land on a blank page (or get a 404 error), so a temporary redirect may be the way to go. Remember, only use a 302 if you plan to bring the page back.
For example, the content might be inactive because you run a semi-annual sign-up period for a membership site or you have a landing page for a recurring webinar that’s currently unavailable. A 302 should ensure the site maintains its SEO ranking and is ready to go when you want to reactivate the page.
When a Product Is Unavailable
Think about the last time you tried to order an item online, only to find out the product was no longer in stock. You were so close to having that item in your hands, only to find out it’s gone, and you have no idea when it might be available again.
It’s frustrating, and you’re likely to head to a competitor to complete your purchase. This is why stockouts (when a product is out of stock or unavailable) can hurt overall revenue and impact brand trust.
The reality is, items will sometimes go out of stock. It’s just part of doing business. A manufacturer might run out, or the supply chain might otherwise be impacted by something out of your control.
While you might not always be able to control stockouts, you can use redirects to preserve user experience. For example, you might use a 302 redirect to send users to a waitlist page, like this one:
You could also send users to a related product (just be sure to let them know!). When the product is back in stock, you can reactivate the original page and preserve all that SEO you worked so hard for.
When A/B Testing Content or Design
Whether you are in e-commerce, the service industry, or run a local business, A/B testing is crucial to your bottom line. A/B testing allows you to test two different versions of the same page to see which version drives conversions, sales, or any other behavior you want users to take.
For example, I used A/B testing to figure out which CTAs to use in the sidebar of my website.
It turns out, the orange button converted much better than other colors.
Here’s another example of the power of A/B testing: WallMonkeys, a company offering wall decals and murals, increased conversions by 550% by using A/B testing to figure out what site users were more likely to respond to.
So where do 302 redirects come into play?
Well, you don’t want to permanently redirect your page because you might find out the original page was the best! Instead, use a 302 redirect to temporarily send a portion of your users to the adjusted page without losing your ranking. When the test is over, you can remove the redirect and go right back to normal.
Your site should already work well on both mobile and desktop, but there are some reasons why you might still have a mobile version of a website.
For example, a banking app might offer a streamlined version of their website for mobile users, or they might find most mobile users are looking for a branch location. A 302 can send those users to the most useful page. You might also use a streamlined navigation bar for mobile and allow desktop users to access the complete version.
In both cases, a 302 redirect ensures every user lands on the site most useful to them.
Redirects can get confusing: 301s, 302s, plus 404 errors for when pages are broken.
Navigating these can be a pain if you are not a developer or a technical SEO expert. Hopefully, I’ve helped you better understand when and why you’d want to use 302 redirects on your site.
Here’s the TL;DR version: 302 redirects are temporary and generally preserve the SEO of the original page. 301 pages are permanent and tell search engines to disregard the old page in favor of the new page.
Now that you understand the difference, make sure to implement the right one on your site.
Have you used a temporary redirect before? What challenges did you face?
As the saying goes – “Great things in business are never done by one person. They’re done by a team of people”, and this statement rings true across every business and organisation, department and team throughout the world. However, when your team’s productivity starts to falter and you begin to see issues in hitting deadlines and work-based frustrations seem to be getting the better of everyone, it might be time to step in.
A lapse in productivity can pass from employee to employee faster than a cold. So, highlighting why your team may be struggling as soon as possible, is essential, not just for the business but for their wellbeing and contentment. Here we’ll take a look at the troubling reasons why your team may be struggling with productivity – and how you can help them.
They Don’t Have The Right Tools
If your team regularly handles digital files and content assets, then they could be spending hours trawling through files trying to locate the right ones. They could be getting lost in chaotic email threads and struggling to make progress in their current projects because of a lack of communication and efficiency. This is where DAM software from bynder.com comes in. As a centralised library of your digital assets, team members can easily search through thousands of files, finding the ones they need within seconds. No more duplicates or incorrect versions, just a streamlined and efficient process.
You wouldn’t expect a photographer to take many photos without their camera, and the same applies to roles and responsibilities across all industries. A simple, yet incredibly damaging reason your teams may be struggling with productivity, is that they don’t have the right tools at their disposal to streamline their efforts and to do their jobs efficiently.
Communication is Poor (Include Remote Workers)
Misunderstandings, frustrations and faux pas, all of these things can quickly get out of hand if communication is poor amongst your co-workers. And when communication is an issue, you can guarantee that productivity will be impacted.
By promoting an “open-door” policy where team members can approach you for advice for guidance on any issues will help build trust and help problems to be resolved quicker. Encourage regular breaks and for issues to be raised with confidence, it’ll improve communication and productivity.
No Clear Instructions
One of the leading causes of inefficacy is uncertainty around a task or a role. If someone in your team is unclear of what their task involves it can have a negative domino effect across the entire department. Again, an open-door policy will benefit you here, it’s down to you to ensure everyone is familiar with their role and part in any given project. Get together regularly to discuss issues, and progress, this will help keep everyone on track and bring some clarity into the workplace.
Promoting a transparent and honest approach will always get your team moving. Getting them the tools they need to succeed will ensure that they’re not just productive but also, thriving!