The Best Resources for SMEs Grappling with Big Data

The Best Resources for SMEs Grappling with Big Data

Big data represents one of the most valuable assets any business can hope to gain. It offers a map to your market’s behaviour, and the insights you need to be able to predict the direction in which your target market – and, by extension, your business – is heading. 

One of the toughest problems for SMEs, however, lies in properly gathering and utilizing these massive stores of data. Everything you do online, from making sales to interacting with internet users via digital marketing campaigns, will yield significant insights into the heart of your industry, but finding the time to gather, sort, analyze and utilize that data keeps many from realizing its full potential. 

Read more about some excellent resources for dealing with big data, below. 

Email Marketing Software

Email marketing boasts an enviable list of benefits. While not the most labour-intensive or costly tool for digital marketing, it targets one of the most valuable userbases to which you have readymade access: your existing customers and subscribers. By maintaining an open line of communication with this userbase, and opening up new dialogues during seminal moments in the growth and development of your business, will prove invaluable – provided you can grapple with the data your campaigns gather overtime. 

The same goes for affiliate marketing, which enables the same line of communication while also bringing a financial benefit to you. Utilising software in this ongoing process will ensure that each step is streamlined and targeted towards the right users. You can easily check out how it could help your business to stay on top of this platform, and to curate – and, more importantly, utilise – the data your efforts will yield. 

Google Analytics

Your site is your storefront, but, in the real world, it is much easier to monitor and interpret customer behaviour than it is when you are simply staring at your home screen and witnessing the rise and fall of digital sales throughout the day.

Google Analytics is a free tool that can offer significant insights into the behaviours of your site’s visitors – for instance, where they came from, what devices they are using (mobile or PC) and what your bounce rate is. This offers the opportunity for significant progress, both in terms of increasing site traffic and honing your external marketing campaigns.

Surveys

While surveys are not able to rival the sheer quantity of information housed under the term ‘Big Data’, there exists a growing body of research expounding the value surveys hold when utilised in tandem with it

In this view, big data can be seen as what is gathered organically – for instance, the ratio of subscribers who open your emails, vs those who ignore them or unsubscribe as a result of receiving them. Survey data is manually gathered – it does not hold the same raw organicity – but it can be used as a tool for contextualising big data and broadening your understanding further. It can also be guided by big data, which means that your ability to communicate directly with your users is enhanced, and words are not wasted on questions to which you already know the answers.

Big data is invaluable to all businesses, but knowing how to understand it – and, more importantly still, to put it to use – is an art form in and of itself. Like any specialty, it demands a whole host of resources that will ensure that nothing is wasted, and that every element of your online activity is put to use in order to further your efforts, and gain access to the very heart of your digital audience.

CrazyEgg 

Google Analytics is a wonderful web analytics tool for any business with an online presence. However, it can’t solve every possible online analytics need. You may need to use more specialized web analytics tools for things like UX optimization. 

CrazyEgg  is a very impressive web analytics tool that was developed by Neil Patel. This tool is great for  monitoring user behavior, which can be incredibly important for improving conversion rates. 

There are a lot of ways that you can benefit from using CrazyEgg.  One option is to look at different elements on your website landing pages, such as images and CTA buttons. With CrazyEgg,  you can see how your visitors respond to them. You can change elements and remove any that seem to be too distracting. 

Here is an example of an insight that some companies have found with CrazyEgg.  They would put an image on their landing pages to make it look more engaging. With this web analytics tool, they would find that visitors were unexpectedly trying to click on the image more than the button. They would add a hyperlink to the image, so that it would accomplish the same function as the button itself. Other companies would simply remove the image altogether or reduce its size to make the CTA stand out more. 

ActiveData

ActiveData is a very important ad-on for Microsoft Excel.  This tool can be very useful for tracking conversions, but the same purposes can be applicable for other issues as well. 

One benefit of using ActiveData is that you can help fight fraud more easily. In particular, this add-on is useful for tracking internal theft. This is a benefit that you can’t afford to ignore, because employee pilfering accounts for  almost 30% of all business failures. 

Sage Accounting 

Accounting is one of the least favorite parts of running a business for most entrepreneurs. Few people want to spend a considerable amount of time crunching numbers and tracking the amount of transactions that affect their cash flow. 

Unfortunately, you can’t afford to ignore the importance of sound bookkeeping. You either will need to do it yourself or pay a large amount of money to hire a professional bookkeeper. The latter may not be an option if you are running a new business with limited resources, so you need to find a way to manage your own bookkeeping without taking up too much of your time. 

New advances in data analytics have made it a lot easier. A number of new accounting tools have reached the market, which can simplify your bookkeeping and save you a tremendous amount of time. 

Sage Accounting is one of the best big data accounting tools for small businesses. It is an excellent option for entrepreneurs that don’t have any employees. This tool does everything from income documentation to reconciliation of bank documents. You can get all of the great features for just $10 a month.  You will have access to even more valuable features if you plan to upgrade to the $25 a month plan, which is still a lot cheaper than hiring a professional. These other features include forecasting cash flow and generating financial statements. 

Sage Accounting is a major breakthrough in accounting analytics for small businesses. It is a great option that you probably should not overlook.

Looking for Even More SMM and Big Data Resources?

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97 Resources to Better Manage Your Online Reputation

97 Resources to Better Manage Your Online Reputation

Online reputation management… it’s something we hear a lot these days, especially if you are a business owner or active in the online marketing space. While many people have different opinions on what ORM really is and how it works, the important thing to know is that it’s important!

Protecting your personal brand and business reputation online is extremely important because more people are going online to research information than ever before. Making sure your own content appears at the top of the search results and knowing when and where people are talking about your name (or brand) — well, that’s reputation management at it’s best!

We could talk about ORM all day and give the many different pros, cons and methods for each, but instead I want to provide you with 97 of the best ways you can start monitoring, repairing and managing your reputation online.

Best of all, each of the resources below are from top ORM sites and media outlets, so they all know what they are talking about. Enjoy!

97 Resources to Better Manage Your Online Reputation

97 Hand Picked Resources to Manage Your Online Reputation

38 Ways to Protect Your Online Reputation

Protecting your online brand and reputation is all about knowing what works and what doesn’t. It’s also about measuring results and knowing how to respond to each situation specifically. OnlineReputation.com compiled a list of 38 ways to protect your online reputation from a wide range of resources throughout the internet. From knowing how to better respond to customer complaints to top rated social media monitoring tools… this post has you covered!

5 Tools to Monitor Your Online Reputation

One of the most effective, yet sometimes overlooked methods for protecting your online brand is “monitoring”. Yes, monitoring all mentions of your name and brand across the internet is extremely important. Not only are some brands not doing this at all, that are doing it incorrectly. It’s easy to setup a notification system through tools like Google Alerts, but then you are only getting notified on search results. What about social media, news outlets, reviews and blogs? For that you will need much more advanced ORM tools… many of which are highlighted in this post.

9 Ways to Improve Your Online Reputation with SEO

ORM and SEO go hand in hand… though they shouldn’t be considered the same. ORM is about brand management and knowing how to react for each different scenario. SEO is all about keywords, content, link building and ranking in the search results. Put the two together and you have quite the powerful combination. Discover 9 ways to use SEO to further improve your ORM efforts and results.

5 Ways Offline Marketing Can Improve Your Online Reputation

It’s easy to talk about ORM because many of us are already active in the online marketing space. However, offline marketing and reputation management is also important — especially for any offline and local businesses. The offline to online transition is key, and for many brands… it’s going to happen whether they like it or not. People will search for you online before visiting you offline. Some excellent points covered in this article are training employees to better represent your brand, capturing customer feedback and improving your marketing messages. I can promise you this is definitely a resource you need to check out, especially since it was written by ORM expert, Andy Beal.

6 Steps to Managing Your Online Reputation

As ORM goes more mainstream and proves it’s legitimacy, we continue to see bigger names covering the topic. For example, Forbes had an article written last year that covered the most basic ways to start monitoring and improving your reputation online. This article explains how to Google yourself and setup notification alerts, the importance of securing your own domain name and joining social networks to secure more page one rankings.

The 34 Best Resources, Tips, and Tools for Protecting Your Privacy Online

Building a strong online reputation isn’t just about gaming the search results and securing the number one listing. Instead it’s about having your brand and message everywhere and easily found. This includes social networks, web sites, blogs, media coverage and pretty much anywhere else. However, while all of this is going on, you need to make sure your personal and business information is safe. While you’re busy making sure your information is everywhere, who is monitoring your privacy and personal information. This article overs 34 resources, tips and tools for how to better protect your information and privacy while also managing your online reputation.

How to Protect Your Online Reputation

Your head is no doubt spinning from the 97 different resources and tips that we’ve outlined for you above. The good news is that you can start implementing these practices into your brand or business one at a time. However, be sure to monitor and track your efforts and results so you know what’s working best.

When it comes to managing your online reputation, planning and execution is key. Don’t let another day slip by that your personal name, brand or business is up for grabs!

Landing Page Resources and AdsBridge Tracking Platform Contest

Landing Page Resources and AdsBridge Tracking Platform Contest

If you want to make money with online marketing and specifically affiliate marketing, you are going to need a powerful tracking platform and landing page creation tool to measure and scale your results over time. With over 1,000+ original posts on this blog, it’s something I talk about all the time. I’ve mentioned a few of my favorite landing page articles below.

No matter what tracking tools or landing pages builders you use, the process is still the same. You need to target the right offer, tweak your ad campaign, hit demographic targets and split test your results. Without each of these methods in place, you are simply going to lose money and fail against the growing competition.

Last month I announced that I was running a promotion with AdsBridge.com for a full year of access to their tracking platform and landing page builder — valued at $948. The winner (Moazam) has been selected and contacted to claim his prize, however, there is still time for you to take advantage of this partnership with AdsBridge by creating a free trial account of your own and taking a look at what their powerful and revolutionary platform has to offer.

For an overview of how to create and track your first campaign through AdsBridge, watch the short video below.

Why AdsBridge is a Excellent for Affiliate Marketers

Online marketing tools and solutions are an affiliate marketers best friend. In addition to many benefits I’ve laid out in my original AdsBridge.com review, simply having a stats tracking system and landing page builder built within one platform is more than enough to excite any online marketer out there. However, AdsBridge also stands out from the crowd because of their low pricing and premium built in features, which are discussed below.

AdsBridge_Tracking_Platform

Flexible targeting options – Running ads campaigns across the board to all traffic types no longer works. To make the most of your ad campaigns you need to take advantage of multiple targeting options such as language, country, browser, OS, device, mobile operator, time and day.

Optimize Your Campaigns – Keeping your campaign optimized is key to keeping it profitable overt time. AdsBridge offers fully automatic campaign optimization settings that allow you to configure the best results for your traffic and conversions.

Alert Notifications – The only thing worse than running an ad campaign and not having it profitable, is running a campaign on full blast and having your landing page or the advertiser going down! Should anything happen to your existing campaigns, the AdsBridge system will automatically contact your through email, SMS or any other notification systems you prefer.

Conversion Tracking – Place a simple tracking pixel on your site or advertiser confirmation page, and you will immediately have access to your stats and conversions in real time!

Powerful Reporting – Ad campaigns aren’t just about the leads and revenue they generate, it’s also about the powerful goldmine of data as well! AdsBridge’s system can be configured to your specific reporting needs and allow you to download fully customizable data reports to your liking.

AdsBridge Pricing Structure

Unlike many other services, AdsBridge has a platform and pricing structure that was built to cater to online marketers and brands of all sizes.

AdsBridge_Pricing

Their BASIC plan is a great for anyone who is just starting out or wants to give the platform a run to see how it works. The STARTER plan is for existing affiliates and online marketers who would like to track up to 100,000 visitors per month. The most popular plan is the PROFESSIONAL, which allows for up to one-million visitors per month and a much lower rate for any traffic overages. With the Professional package being only $39 per month, it’s a no brainer for any online marketer that seriously values their online campaigns and scaling them to the next level.

Get Started with Your Own AdsBridge Account Today

Now it’s time for you to put all of this technology and information to use for your own campaigns. AdsBridge is currently offering free access to their platform for anyone that wants to start off at the “BASIC” level, while also offering account upgrades to STARTER and PROFESSIONAL for all of the serious affiliate marketers out there.