Essential Content Scheduling Tips for Running an Efficient Blog

Essential Content Scheduling Tips for Running an Efficient Blog

Creating a blog can be a great way to build your business. However, it can be taxing at times. One of the biggest challenges is consistently creating great blog content.

The content creation process does get easier over time. Getting started can be intimidating at first, but once you get the hang of things you will start to see some impressive results. However, the amount of work involved isn’t going to decline, as long as you keep your blog.

You need to make the process of developing new content more manageable by breaking things down into simpler steps. You should also try to make things more efficient by handling these processes in batches. Scheduling content is a great way to do this. However, there are some common mistakes that people make when scheduling pieces of content, which you will need to watch out for.

Grasping the Benefits of Scheduling Content

Creating great content is essential for engaging with visitors. You need to make sure that the web content that you are putting out is interesting, thought-provoking and optimized for SEO and social media. Readers are also going to expect your curated content to be published regularly, so you are going to want to have a system for delivering quality content on time. Fortunately, WordPress and other CMS platforms have content scheduling systems that you can use for better content management.

Here are some tips to make sure content is scheduled properly.

Start with a Content Calendar

Once you have your website up and running and have established a blog host you wish to use, then you need to start creating web content each month and produce a content calendar. You need to start by organizing your content ideas and prioritize the topics that you want to focus on.

You will need to be highly organized. Fortunately, there are some great tools that you can use. Google Docs, Airtable and CoSchedule are great options for managing your future content. Your entire team should have access to these content management tools.

Decide How Frequently You Should Publish Content

How often should you produce new content? That depends on your goals and your audience’s expectations. HubSpot recommends writing at least 16 blog posts every month.  You could increase your organic traffic (and revenue) by 550% with content publishing at this rate, as opposed to only once a week.

Assign Sufficient Resources to Your Content Development Strategy

Content curation will require time and man hours. You are going to need to determine the following:

  • How many posts you are going to produce?
  • How much time you are going to dedicate to each post?
  • If you have a team writing your content, decide who is going to write each post.
  • Who is going to be responsible for creating each post (it is best to assign topics to people that are best qualified to produce them)?

Devising a consistent blog post schedule is essential for the growth of your blog, just choose a cycle that works best for you and try to stick to it.

Make Sure Content Will be Topical When Published

Content needs to be able to inspire, spark interest or provoke a response. Therefore, you need to think about what your readers want to read and come up with a range of topics you know will satisfy your existing readers as well as entice new readers to your blogs. When you are doing this, you must consider the relevance of the content when it will be published – not just how great it will be when you first write it.

This means that you are going to need to factor for seasonal trends and probable events that are going to affect the reception of your content before scheduling it.

When creating content, you should consider the other content that is available on the Internet. Keep in mind that a new blog post in your industry could be a great starting point for your own content. However, it may be stale in a few months and people might not even think about it.

You need to keep this in mind when scheduling content that you wrote in response to other blog posts or videos you found online. It might be best to publish those articles right away if they are written about other online content.

When you are planning on scheduling content into the future, you should schedule evergreen posts instead.

Think About Topics that People Will Always Be Talking About

Some topics never go out of style. Creating blog posts about these issues can be a great idea if you need content that will be scheduled months in advance.

This is a strategy that bloggers that write about developments in the real estate industry are able to follow. Are there new properties coming to market that everyone is talking about on social media? Are there any changes in legislating surrounding the property market and the way people buy and invest? These questions are great sources of inspiration as you know there is interest behind these blog posts already. People will still be searching for information about these topics for months or years down the road.

If you are trying to create evergreen content, begin by brainstorming ideas. What are the most frequently asked questions people ask? How can you answer them in your blog post? One tip is to keep a notebook with you, so you can jot down any ideas when you are on the go, alternatively start making notes on your phone.

One of the best sources of inspiration is to look at other similar blogs that share the same subject matters as you. Observe what works well for them and what you would change about their content if you were to do it your way.

This is something else that we have seen work well with real estate bloggers. Numerous property investment companies use a blog as a way of marketing their services and developments to their readers. A perfect example of this can be see with RW Invest, who have opted for a buy to let news section on their website as a way of showcasing their content. This is a great idea if you plan to start your own property blog as it allows easy navigation around your site as well as helping to categorize your content.

Find powerful images

When you are scheduling content for the future, it can be easy to get lazy about it. You might feel that you don’t need to make sure that your blog post looks perfect, because it won’t show up for weeks or months. You may tell yourself that you will go back and tweak things later, but you obviously won’t get around to it.

One mistake, bloggers make is not including great images before scheduling their posts. Sourcing relevant images is part of creating content, as images are a crucial component in producing eye-catching content. When choosing images for your blog, find those that will spark the most interest, but be careful not to use copyrighted material. You may wish to create your own infographic material that will be unique to you. If you design these with your logo on or a link to your blog, if it ends up getting shared across social media platforms, or other websites use it to support their content, then your blog is gaining free exposure which is a great marketing strategy for promotion.

 

How to Rank Higher in Google by Running a Site Audit

How to Rank Higher in Google by Running a Site Audit

We all want to rank higher in the search results, but not all of us are willing to put in the time, work or effort to make things happens. This can both be a pro and a con… pro if you are willing to put the work in, and con if you aren’t. A good rule of thumb here is that there are over a billion active websites on the internet today. With most site owners neglecting simple SEO tips and best practices, it means that anyone who is willing to invest some time and money into their site structure and SEO efforts could see big improvements in the search results.

I previously wrote about how important it is to have a fast loading website — both for on-site experience, conversions and also for SEO and rankings. However, another extremely effective way to rank higher in the search results is to simply run an audit on your site and let Google and other search tools simply tell what quick improvements can be made to your site.

Not only does Google want to see fast web sites with great content, they also want to rank healthy websites in the process.

There are plenty of tools and services out there for running an SEO audit, but in this example, we will be using Mondovo.com — an all-in-one solution for everything relating to site management and improving your rankings in the search results. The reason why I like this site and wanted to use them as an example is because they are extremely cost effective and you will only need to pay for the tools or reports you run through their site.

site_audit

Using Mondovo to Run a Quick Site Audit

Before running an audit on your site, you are first going to need to create a free account with Mondovo. Don’t worry, it’s fast, free and easy to get started. Once you are logged in, you will see a wide range of options to choose from on the left side menu. In this example, we are going to select the SEO Website Audit Tool.

mondovo_website_audit

Once you’ve clicked on the “Website Audit” menu box, you will then be sent over to a few form fields to register your site within your account, then also run a full site audit. These fields include:

  • Domain – The site you want to run an audit on.
  • Pages to Crawl – How many pages you want the report to analyze.
  • Optional Add-ons – Social Metrics, Google Page Speed and Broken Link checks.

Depending on the size of your site and how many posts/pages you have, a full site audit can take a lot of time, resources, and investment. Mondovo offers the option to audit all content within your site or just a small test sample.

For this example, I went with 100 pages to be crawled. Other reports include social metrics, Google Page Speed and the checking of HTTP Status and Broken Links… which are all very important to the overall health of your site.

Below you will see a screenshot of everything mentioned, and that it only cost well under a dollar to actually run and create this report. Even if you had thousands of pages to crawl, it will still just be a few dollars for such valuable information.

mondovo_website_audit_crawl

With all of your site details filled out, you can then proceed by clicking the “Crawl” button. As mentioned earlier, depending on the size of your site and how many pages you are going to crawl, this report can be generated within just a few minutes, or in the 30-45 minute range for much larger reports.

Once completed, you will be given a full report like the one below. All report data can be accessed from right within your account and is easily accessible through tabs, which break the report down into the following categories: meta issues, linking details, content, HTML optimization, internal links, external links and social metrics. Clicking on any of these tabs will provide a detailed report of issues, which need to be fixed and how to fix them.

mondovo_website_audit_report

Crawl reports can also be downloaded or exported, and will also remain within your account. This is great as you will then have the ability to make updates to your site, then run new reports and can see how the updated improved the overall score and performance of your site.

You can also dive deeper into each of these reports by clicking any of the menu tabs. Below you can see an example of the ‘Content’ section and how it shows where your content might not be up to par — thus lacking in having a target keyword, a poor optimization score, link to text ratio, duplicate content and more.

mondovo_website_audit_report_details

To get more detailed information on each area of your site audit, simply click on any of these gray boxes and you will see the specific site URLs for each report/notification. Make note of which changes you’ve made to your site, then run a new report to get your new score.

Don’t Forget to Run a SEO On-Page Analysis Report

Full site audits are great, but they can also be quite overwhelming if you have a large website. If you already have a few pages on your site that you know are ranking well, or were built specifically to rank to certain terms, Mondovo also has tools for this as well.

The On-Page SEO Tool allows you to easily analyze individual pages within your site. This tool is perfect for improving your ranking when going after individual keywords and trying to move past the competition when every Page Score number counts.

Just like the site audit tool, you will find the on-page SEO tool in the Mondovo sidebar menu as well. Fill in your site details and requested report types, and you will then be provided with a detailed report like the one below.

mondovo_onpage_analysis

Quick notes to highlight for this report are:

  • Page Speed – You definitely want this to be 70+ range
  • Word Count – Anything over 800-1000 is usually great
  • SEO Factors – Try to fix any failed issues

Once you’ve run your report, be sure to make any necessary changes to your site, then run the report again. Keep doing this until you’ve met the highest page score possible.

Individual Site Reports are Perfect for Site Owners

Running a website and creating quality content is hard enough. You shouldn’t have to go crazy and spend a lot of money to keep your site optimized as well. Creating and running reports through Mondovo is not only very simple and fast — it’s also very competitively priced.

Through their pay-as-you-go platform, customers can pick and choose the services, reports and tracking they want to use with their sites. This model in itself can save site owners hundreds of dollars per year, as there is no wasted money on high monthly fees for unused reports and features.

You can see a preview of some Mondovo reports, tracking tools and features below, along with their estimated prices per report.

mondovo_pricing

With no monthly billing in place or long term contracts to sign, there is simply no reason for anyone to not be properly managing, tracking and improving your site optimization at all times. Even just one big site audit every month will only set you back a few dollars, but could mean a huge difference in the overall ranking and success of your sites.

Implement Today. Rank Higher Tomorrow.

We all know the power of SEO and ranking higher in the search results, yet so many of us continue to focus our efforts elsewhere. Just because we can’t physically see site speed, scores or failed issues within our sites, it doesn’t mean they should be ignored.

Put in the time and effort to continually fix and improve your site, and you might just be surprised with how well it starts to rank in the coming weeks and month. Get started right now by running a quick site audit of your own.

Must Have Tools for Running a Successful Drop-Shipping Business

Must Have Tools for Running a Successful Drop-Shipping Business

Drop shipping offers a great way for you to make money from home, to start your own business on a shoestring, or to attain financial independence. You don’t have to purchase inventory to get started, and you can sell virtually anything so long as you can find a reputable wholesaler to provide it. You can run the business while you are still working, or you can drop everything and put all your effort into making the business a success.

At the same time, there are plenty of Facebook groups and free resources online to help you get started with the process. In short, it’s definitely one of the most sought after methods for starting an online business right now and many newbies are finding success in the process.

For the more seasoned entrepreneur and online marketers, many people have made their fortunes on drop shipping. You just need to be persistent, use the right tools, and make the right choices for your business. Here are some of the top tools you should be using to be successful in your drop-shipping business:

Inventory Management System

Your inventory is everything. You need to know how much you are selling and how much is available. If you are drop shipping, you won’t have inventory on hand. But you will need to keep track of how much inventory is available through your wholesaler. You don’t want to disappoint or anger a customer by telling tell them that you don’t have the item available and sending a refund instead.

Over time, you may decide to grow your business by having the inventory on hand and selling in person at a store, a trade show, marketplace, or elsewhere. It is important that you have the right systems for inventory management so you always have what the customer needs in hand. Inventory management is also essential to make sure you don’t order items that you already have and cut into your profits.

Customer Management System

Sales don’t just appear out of thin air. In addition to running ads and other promotions, you need to generate leads and nurture them through your sales funnel. A good customer management system will help you keep track of your leads and where they are in the funnel.

Any time you get a lead – such as through a list serve sign up or a sale – you put that contact information into your CMS. You then keep track of all contact you have with the customer, including emails, phone calls, and sales. Over time, you build up quite a lot of information about your customer so that you have a more complete picture of what the customer wants and needs, and so you have more demographic information. You can use all that information to create better pitches that have a higher likelihood of success.

Content and Blog Management System

Just as important as the products and listings on your actual store, a blog can compliment your brand, service and increase sales in the process. This is something we are seeing many of the top e-sellers and dropshippers finding success with today. It’s no longer about just having an online store and listing products for sale, it’s about creating engaging content that grabs the interest of an audience and makes them want to buy.

This can all easily be setup with a WordPress blog, which is quite easy to learn — even for someone that’s never had a website or blog. Once you’ve added a blog to your online store, be sure to add social sharing buttons and also link back to your product pages whenever you reference something that can be purchased on your site. To see examples of how some of the top brands and e-commerce sites are already doing this, simply visit the ‘blog’ section on any of your favorite online stores.

Payment Processor

Paypal isn’t the only player in the game for payment processing. You have many options for accepting payments from your customers and for making payments to your vendors. It is important that you explore all your options so that you get the best terms. Even a small difference in fees can add up over time, cutting into your profits.
You must also consider whether the payment processor collects the payments that are most popular amongst your customers, and how good the customer service is. If your customers don’t like the payment process, you’ll also lose money.

Payroll System

When many people get started with drop shipping, they have a one-man operation. But once you start to make a little money and can grow your business, you may want to hire a few people to help you out. You may start with one assistant, but you may eventually have several people processing orders and answering customer inquiries. Once you have any kind of staff, you’ll need a system to help you manage payroll, from calculating hours and pay to determine the appropriate taxes. A good payroll system will do everything from issue checks to report taxes to the IRS.

Using the right tools for your drop-shipping business is more than a matter of convenience. Using the right tools can help you enhance your customer service, keep your costs low, increase your sales, and maximize your profits. Right after you find the right wholesaler to work with, you should start looking for the right software tools for your business – even before you have your website set up. The right software will help you create a solid foundation for the success of your business.