7 Proven Strategies to Boost Affiliate Sales Without Being Salesy

7 Proven Strategies to Boost Affiliate Sales Without Being Salesy

Oh man, a guest post about increasing affiliate sales on my favorite affiliate marketing blog run by Zac Johnson? This is so crazy.

Let me tell you one thing really quickly. Making money from affiliate marketing is NOT a rocket science.

Look at people like Pat Flynn, Darren Rowse, Matthew Woodward and Zac Johnson – they are all making insane amounts of money from affiliate marketing. But they NEVER pitch their products aggressively. This is where most people get stuck.

Most beginners promote their affiliate products like crazy to boost their sales and they end up getting zero to few sales. That’s not how affiliate marketing works.

If you are struggling to boost your affiliate sales as a blogger or marketer, this detailed post is a treat for you where I’m going to reveal few of the best secrets to grow your affiliate income.

Are you curious? Let’s get into the details.

How I made $2500 in affiliate commission within a week?

Let’s first talk about one of my recent successful affiliate stories.

In November 2016, during black Friday week, I made $2597 through affiliate marketing. $2500 in affiliate commission within a week might not sound like a big deal for few people but it definitely inspires a lot of beginners to know more about it.

Quick note: For those who are curious, I wrote a detailed case study on how I made over $2500 commission within a week (and without spending a dime on ads).

In a nutshell, here are the 3 things I did to make that money through affiliate marketing.

  1. Strategy: I was prepared for the black Friday week for months. Prior to the sale, I already wrote a couple of deal posts around the products I promote to get better search rankings. I also worked hard to build links to those pages and when the deal was finally on, my pages had started ranking well (mostly in the top 5 results for various keywords).
  2. Email marketing: I knew the importance of having an email list for my product promotion. So I took care of building an email list who are interested in buying my affiliate products. Finally when the sale was on, I sent an email every single day through the black Friday week. Due to massive discounts, people were really interested in grabbing them. So it worked like a charm. Having a qualified email list plays a BIG role in boosting affiliate sales.
  3. Networking: You need to understand the importance of networking with other affiliate marketers. Help them. Reach out to them. Find out how you can cross promote with others so you can make more sales.

Now, let’s get back to the topic of the article. How do you boost affiliate sales without sounding like a sales guy?

7 Proven Methods to Boost Affiliate Sales as a Blogger

7_proven_ways_to_boost_your_affiliate_sales_as_a_blogger

#1. Don’t just write product reviews, write case studies

If you are into affiliate marketing for a while, you might already know the importance of writing product reviews on your site. Most people think, writing reviews about the products they promote can boost their affiliate sales. That’s a wrong approach.

Here’s what you should do instead.

Write in-depth, engaging and informative case studies around the products that you promote.

Here’s what I mean.

When you write just product reviews, you write for search engines. You stuff your review posts with keywords. You won’t focus on helping your audience. That’s why writing mediocre product reviews won’t help you increase your affiliate sales.

Instead of writing keyword rich reviews, if you focus on telling the benefits that you get from the products you promote, people will listen to you.

That’s what I exactly did with one of my review posts about SEMrush. I just didn’t write a product review, instead I wrote a case study about how it helped me boost my search engine traffic. And the post converted like crazy.

Not only it gets a ton of traffic from Google but more importantly that case study generates me a lot of sales. That’s when I realized the importance of writing case studies instead of just pitching product reviews by stuffing keywords.

So if you want more sales, write case studies about your products. Tell your audience how much you’ve benefitted by using the products. Talk about the benefits and then recommend them to use those products.

#2. Promote LESS with MORE focus

One of the biggest mistake most people make while doing affiliate marketing is they promote too many products.

What happens when you promote more products?

You don’t focus much on any one of them. Your sales stall. Simple as that.

So promote less products with MORE focus. If you are just starting out, I highly recommend you to pick just ONE product that you are already using and/or satisfied with.

You should know each and every benefit of using that product. Only then you can promote it strategically to boost sales.

That being said, even if you have a blog with decent search traffic, don’t promote more than 3 products. It doesn’t mean you should just promote 3 or less products but your focus should be more on 3 products or less. That’s how you generate more sales by following 80/20 rule.

#3. People buy the results, not products

Focus on featuring the benefits of using the products that you promote.

People don’t buy every affiliate product that you promote. They buy the results. They buy benefits.

Most people focus on aggressively promoting their affiliate products. They talk more about why they should buy those products. They don’t talk much about the REAL value that their audience get by using those products.

They don’t even talk about pros and cons of the products. That’s why most people fail to build trust and grow their sales.

If you want to boost affiliate sales, focus more gaining trust, make sure to give value by showing the results that they can get by using the products that you recommend.

#4. Use email to your advantage

The money is in the list. I’m tired of hearing the phrase.

Let me put the phrase in another way. Your email list is your ATM. The more qualified subscribers you have the more sales you can make.

Majority of the affiliate marketers make 80% of their income through their email lists.

Almost everyone focuses on increasing their email list. No one actually cares about improving their sales funnel (which itself is the #1 way to boost sales).

Here are few tips to use email list to grow your affiliate sales.

  • Create an email sequence that blows your audience minds. Use some really good emails by providing a TON of value for free instead of sending promotional emails right off the bat.
  • Make sure to focus on improving your email subject lines so you get better open rates along with the click through rates for your emails. You can subscribe to newsletters from Copyblogger to Jon Morrow to Pat Flynn and you get ton of ideas about how to write powerful email subject lines.
  • While creating an email sequence, don’t forget to recommend products you promote. But don’t push them hard. Do soft selling.

#5. Provide extra value

When you go to my blog Bloggers Passion, I mainly focus on promoting one of my favorite SEO tools called SEMrush. Usually, SEMrush gives you a 14-day free trial but only through my blog, you get access to 30 day free trial. See, clearly that’s an advantage for me over my competition.

When you give rewards or special stuff to your audience, they are more likely to convert into buyers by using your affiliate links to purchase. Also make sure to mention your affiliate disclosure when you are promoting affiliate products.

Earn people’s trust and be extra cautious about your usage of links. Don’t add too many within a page or people might think you are just spamming them with your affiliate links.

Provide access to your email while writing affiliate product related pages. Tell your audience to send you an email if they got any questions before making a purchase. That way, genuine buyers will contact you if they are still hesitating to buy from you or  your affiliate products. It’s a nice way to grow your affiliate sales by giving access to your email.

#6. Get banner ads designed

Don’t ignore your blog’s design. If you want to make more sales from affiliate marketing, make sure to get an appealing design with a better navigation to use. Also focus on using unique and compelling banner ads for the products you promote.

The banner ads that you use on your blog’s sidebar, content and footer play a big role.

Instead of displaying the same banner ads that everyone else in your industry is using, get your banner ads designed. Make them look compelling and unique. That way you can grab people’s attention really quickly.

Here are few tips to make your banner ads convert.

  • Find someone on Fiverr and get your banner ads designed uniquely. Tell them your priorities and put your gig. Or you can do it by yourself by using free tools such as Pablo (Buffer), Canva etc.
  • Don’t place too many banner ads on your sidebar. Showing too many ads can only reduce your sales and website speed.
  • When you write a product review, make sure to display banner ads in various size by including your affiliate links.
  • Try to include your blog’s name or URL in your banner ads. It will be helpful if you are using unique banner ads for the products you promote (no one else can use them if you include your blog’s URL).
  • Find out how other people in your industry are using banner ads. Find out where they are using to grow their sales. That way you will get ideas on where to place your banner ads for more visibility.

#7. Be fair and don’t make false promises

One thing I really like about people like Zac Johnson, Ramit Sethi, Pat Flynn is that they are extremely honest and fair. They NEVER make false promises to boost their affiliate product sales.

They know affiliate marketing is a marathon, not sprint. They focus on building a strong rapport with their audience by promoting the right products.

They never promote crappy products just for commission. They always care about their audience wants and needs and that’s why they are extremely successful at affiliate marketing.

So if you want to become a successful affiliate marketer, be genuine and honest.

Conclusion about boosting affiliate sales quickly

Affiliate marketing is growing rapidly. More and more people are diving into affiliate marketing to make money but the majority of them are failing because of one reason: they focus on shortcuts.

Listen, it takes time to master the art of selling. You should know how to persuade your audience without sounding like a salesman. That’s how successful marketers like Zac Johnson and Pat Flynn are making more sales through affiliate marketing.

So what are your thoughts about the post? Do you have any more tips to boost affiliate sales quickly? Share your views in the comments below.

Free Webinar on How to Drive Affiliate Sales with Webinars

Free Webinar on How to Drive Affiliate Sales with Webinars

Webinars are one of the greatest ways to not only sell to a live audience, they also a great for list building and gaining the trust of your audience. Nothing provides a better connection to your audience than through the use of live audio and video, which is the basis for many webinars today. At the same time, not only are you engaging with a live audience, you are showing off your expertise and usually walking them through a process at the same time — which is where the real value for your audience comes into play.

Next week I will be holding a free webinar of my own, alongside the team over at ClickMeeting, to show everyone how top bloggers, entrepreneurs, industry experts, and brands are increasing their sales and revenue like crazy through the user of webinars — and yes, even affiliate marketing sales as well. Millions of dollars are generated through the use of affiliate marketing every day, and webinars are helping to increase those numbers even further.

Best of all… this one time webinar comes with a hefty price tag of 100% free! As always, I will be delivering the best content and value possible, while offering it to you at no cost. In short, you’ll basically be getting a 1-on-1 session with my that includes 60 minutes of content, Q&A, polls, surveys and much more.

How to Increase Sales and Revenue with Online Webinars

We all want to increase sales, leads and bottom line profits for our brands and businesses. However, as more heavily funded companies and brands continue to pour big money into online marketing and search advertising, it’s continually getting harder for smaller and individual marketers to compete. That is of course unless you are always staying ahead of the curve and using better methods than the competition. One such method that is working extremely well, is webinars!

Discover what it takes to grow a real business online while also building a solid community and following around your personal brand, expertise or brand in the process. In my upcoming webinar, I will cover many of the best marketing methods used today, while also focusing on why webinars are one of the best ways to convert your site visitors and audience into high-value leads and customers.

WEBINAR SCHEDULE

1. Zac’s background and how he built his online business
2. What affiliate marketing is and how it works
3. How affiliate marketers are becoming their own brands/products
4. Why webinars are a great way to sell products
5. Webinar listing building and advertising methods
6. How to structure a webinar for value and monetization
7. Examples of best products to sell through webinars
8. Live Q&A

DATE: May 10th at 12 pm EST

Hope to see you there!

Click here to RSVP.

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information and have their questions answered through AI.

All of this can help sales: An active customer is more likely to stay and purchase, especially if they feel confident about what is being sold.

There are a lot of specific details to weigh when adding a chatbot to your site, especially when seeking to improve sales. We asked nine members from YEC how they leverage chatbots and why they work for them. Here’s what they had to say:

1. Help Visitors Find the Right Information

I’ve redesigned my website to include a chatbot, which helps my visitors find the right tools, resources and calculators to make smarter investing decisions. It also offers a quick way to ask me a question. The more value I create, the more likely it is that a visitor will want to work with me. It’s a way to showcase your authority, provide value and make a sale. –

Abhi Golhar, Real Estate Deal Talk

2. Have Your Top Sales People Train Your Chat Crew

When it comes to sales, nothing is better then experience. If you want your chatbot to sell, make sure your top sales people are involved in each step of the customization process. They know the right qualifying questions and the correct pain points that a closeable lead is looking for. They also know the ideal direction and key points of information that a prospect will need.

Nicole Munoz, Start Ranking Now

3. Provide Answers Outside of Business Hours

Customers browse sites at all times of the day and night. A chatbot can help answer customer service questions during the evenings, weekends and holidays when a human customer service representative is not available. If the question is too difficult, the bot can pass the customer inquiry to a human agent during regular business hours.

Adelyn Zhou, TOPBOTS

4. Answer Frequently Asked Questions

We use a chatbot that has canned answers to our most-asked questions. If the question is out of the scope of the answers, it either connects to a real person in a customer service center or, if after hours, asks for an email which is manually answered within 24 hours. We find this helps eliminate a certain percentage of would-be cart abandoners.

Chris Van Dusen, Parcon Media

5. Focus on Escalating and Prioritizing

If you’re using a chatbot, then it’s best to focus on escalating higher-priority customers. No one likes to say some customers are more important than others, but if I have an extremely angry customer or my top client chatting on the website, I want to address them ASAP.

Baruch Labunski, Rank Secure

6. Preload the Chatbot with Pitch Materials

Leveraging a chatbot that provides quick access to meaningful information can help speed up the sales-flow process. Preloading the chatbot with access to pitch materials can help provide relevant information to potential customers quickly. Additionally, utilizing a chatbot to qualify potential sales leads in terms of budget and overall commitment can help as well.

Jordan Edelson, Appetizer Mobile LLC

7. Give It Access to Purchase Histories

The chatbot should have access to your database so it can determine which customers have bought what and when. When they sign onto the mobile site, the chatbot can pop up for a chat and offer a promotion based on their previous purchases.

John Rampton, Due

8. Let the Chatbot Test Different Sales Approaches

Chatbots are a great small-scale way to split test how customers respond to different attitudes about your copy. For example, if you have more formal copy, a chatbot can be a good way to test a more cheery or hip approach to visitor engagement. If you get a lot of responses to a new approach, you now have something you can build on for future improvements.

Adam Steele, The Magistrate

9. Pay Attention to How Customers Are Interacting With Your Bot

Your chatbot is only as smart as you program it. Pay attention to how customers are interacting with your bot and make changes accordingly. For example, if people are asking a certain question about your product, make sure the chatbot has an answer. Monitoring interaction allows you to make your chatbot smarter over time, which will make it a better tool for selling.

Kalin Kassabov, ProTexting

9. Act as a Marketing Strategy

Chatbots are thought of as mostly a support or guidance tool for customers and visitors to a website. And that still holds true. However, many brands are being to leverage social media bots, through platforms such as Facebook Messenger’s chatbot. Many e-commerce brands are using Facebook’s chatbot features as a weapon to increase their sales, and even as a shopping-cart abandonment strategy. Currently there are over 300,000 brands using Facebook’s marketing bot features and have exchanged over 8 billion (with a b) messages. But that is just 1% of all brands who have a Facebook business page. Look for chatbots to become a bigger tactic for marketing teams going forward.

– Levi Olmstead, G2Crowd

Using Chat Bots and Automation to Scale Your Business

As internet-based businesses, we already know the benefits and value in automating wherever possible. With the exciting outlook for chatbots and advanced IA, there is no question that your business will be changing and developing in such a direction in the coming months and years.

Now that you’ve heard what some of the industries top experts had to say about chatbots and AI, it’s time to start thinking about how you can start using such methods within your own business.

If you enjoyed this expert round up, I highly recommend you take a look at this roundup with 83 online marketing experts and their best advice on “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my blogging guide to getting started with one today.