Spying On Your Competition: Traffic Secrets Uncovered

Spying On Your Competition: Traffic Secrets Uncovered

The affiliate field keeps developing and growing. With so many changes happening every day, it is important to keep up with how your competition is doing traffic-wise. Spying on your competition for user data is a common practice and can even out the playing field. Of course, it is important to distinguish spying to get information or inspiration from spying with the intention to steal ideas. Our performance marketing network is here to show you how to find out what your competitors are doing in an ethical way.

Competitive research

We understand the term ”spying” may be a little overwhelming. However, in most cases spying on your competition means doing your due diligence and researching the ins and outs of the market. Knowing your competition‘s strengths means having a model of success in front of you. Knowing their weaknesses means understanding where you fit in. Look at your statistics and see which actions and strategies can propel you above the rest. It doesn‘t matter if you are a newbie or a seasoned veteran, competitive research is a must.

You can go about competitive research in two ways. The first one is hiring a professional consultant or agency to do the research for you. The second one is to do it yourself. The method you choose depends on your means and experience, as well as your own understanding of the results you want.

Illustration of two men analyzing a robot.
Make your choices wisely!

Spying On Your Competition: whom to track?

As we have previously mentioned, the competition in basically every imaginable field is fierce. Hence, if you wanted to track every single competitor, your work would never be done. In other words, it is important to know how to select your direct competition – those running campaigns most similar to your own, with the most similar target audience. It is important to scale your research according to your own reach and success. Watch out for the campaigns most similar to your own in scope and size, but also keep an eye out for up-and-coming newbies with a fresh vision.

Competitor website analysis

When you have identified your competitors, it‘s time to think about spying strategy. Your final goal should be to get a complete understanding of what makes their sites successful and then develop your own brand accordingly. This doesn‘t mean stealing ideas, but getting inspired and building upon an existing foundation. The factors you should be looking into include

  • Traffic
  • Content
  • Keywords
  • Backlinks

Spying On Your Competition: Traffic

While you can‘t get a complete and accurate overview of your competition‘s traffic, there are different online tools every affiliate manager needs to use that offer insights into other sites’ traffic sources and number of visits. Additionally, it would be good to find out the location of your rival‘s audience. Then you can compare their strategies to your own. Whether the results show your competitor is more or less successful than you, it is good to know what works and what doesn’t and plan your own next steps.

Illustration of a man with a spyglass and a searchlight.
Time to play detective!

Analyze your rivals’ content

While you need special tools to see how your competitors are doing traffic-wise, we recommend analyzing their content yourself. The reason for this is the fact that so much of our personalities register in what we do, and seeing your rivals‘ approach can be very inspiring. Again, we do not condone stealing ideas from others. However, making small changes in your own approach while still expressing yourself can be very beneficial. We recommend studying the ways other content creators incentivize audience interaction and applying it to your own content. This step can be especially fulfilling and pleasant to do as you can expand your research to different verticals and niches and still get some great guidelines from creators you appreciate.

Competitor keyword research

SEO is a sensitive topic for many content creators. This is true because understanding search engine algorithms is only the beginning. After you learn what to do to propel your content to the top results, you will have to keep updated on different changes happening within the ranking system. This can become tiring and discouraging. In this case, studying your competition’s keyword use can be beneficial both because it helps your site grow and shortens the time you invest in learning the newest SEO trends.

Relying on a keyword research tool exclusively is not bad in and of itself. Yet, if you want a more complete cross-section of the state of your rivals’ content and SEO strategies, it is time to do competitive analysis as well. Our biggest tip when it comes to competitor keyword research is to target both high and low volume keywords. This way you can become an authority both to the general population aficionados and experts alike.

Graph illustration.
Use the data you get to push yourself forward.

Of course, having all the right keywords isn’t enough if it isn‘t paired with providing your audience with great content as well. The top-rated and undervalued keywords are there to inspire you to create that content.

Spying On Your Competition: Backlinks

Competitor backlink analysis is another great way to get an insight into their success and find solutions for areas where your own campaigns are under-performing. Even basic knowledge about this topic can be extremely beneficial. For example, even knowing only how many backlinks an average competitor has gives you a very concrete guideline to work toward. Not to mention understanding the quality of the sites backlinking to them.

After you conduct traffic and backlink analysis, you will be able to create a list of sites that drive the most traffic to your competitors. This, in turn, will allow you to build your own backlinks on those sites as well, in most cases.

As you can see, analyzing your competition can give you a cutting edge if you utilize the results you get in a smart way. Don‘t miss this opportunity to not only follow their path but also upgrade it to something more powerful.

Workers Compensation Secrets for Small Businesses Revealed

Workers Compensation Secrets for Small Businesses Revealed

Are you a small business with employees? If you are, you need to have worker’s compensation coverage to protect yourself, your employees and your business at all times.

Are you hiring a steady stream of contractors? The same holds true here as well. You should start researching worker’s compensation coverage, so that you’re ready the day someone gets classified as an employee.

Here are some of the worker’s compensation secrets for small business that shouldn’t be so secret. 

Worker’s Compensation Claims Aren’t Limited to Industrial Worksites 

The classic worker’s compensation case involves a construction worker falling off a roof or an industrial worker maimed by equipment. However, worker’s compensation claims can arise in almost any workplace.

An employee injured in a car crash while driving your delivery van can file a worker’s comp claim. Office workers are more likely to file worker’s compensation claims for repetitive stress injuries, but they could get hurt carrying boxes down stairs or getting sick when exposed to chemical fumes. 

Worker’s Compensation Claims Can Lead to Legal Battles 

Worker’s compensation claims can lead to legal fights. An employee can fight for greater compensation, and they should fight allegations that the workplace injury didn’t occur in the workplace. After all, a finding that the injury occurred off-site or is unrelated to work means they don’t have a worker’s comp claim. If the boss ordered people to work in unsafe conditions or pushed them to violate rules in place for people’s safety, the company doesn’t just have a worker’s comp claim when someone is hurt. They’re also liable for safety violations.

Employees often get legal help, because getting a settlement can be difficult. They may be unable to fill out detailed paperwork because of a traumatic brain injury or when taking pain medication. Or they may have trouble getting all the paperwork together to get the full compensation they’re owed.

For example, they may have requested compensation for their emergency room visit but not yet addressed the mounting bills for ongoing care. Insurers who are slow to pay bills create an undue burden on the employee, and this can lead to interest and penalties as well as legal bills for everyone involved. 

According to the NCS, the majority of worker’s compensation costs by cause through 2017-2018 were as a result of motor vehicles, burns, falls and slips, and more.

As you can imagine, in nearly all of these scenarios, the incident probably could have been avoided — which means there is no reason for employees to ever be injured while on the job.

Worker’s Compensation Is Similar to Every Other Insurance Policy You Pay For 

Worker’s compensation is a form of insurance. You pay premiums based on several key risk factors. One is location. The premiums will be based in part on the state you work in, because different states have different rules. The type of work is a major factor.

Some industries are much more dangerous; construction and industrial workplaces are two such examples. Logging, fishing, and agriculture have greater than average risks, too. Premiums are also based on your payroll. You pay more when you have more people to cover. Then there is one’s claims history. If you have more accidents than average, you’re going to pay far higher worker’s compensation insurance premiums.

On the other hand, if you work with the insurer to mitigate obvious risks, your premiums may go down. If you make changes and no longer generate a steady stream of claims, your insurance company will eventually lower the premiums. Workers’ compensation typically considers the employer’s liability to be limited, but bad practices that cause people to be regularly injured or oversight that results in a major accident can leave you liable. 

Worker’s Compensation Is Not Just For Big Business 

Are you hiring contractors? You may want to prohibit someone from being hired for a job unless they carry their own workers’ compensation insurance. Sole proprietors can buy worker’s compensation to protect themselves, too.

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

Content Marketing Strategy is not a new concept in the world of digital marketing, but with several innovations, gradually this idea has developed as a vital marketing approach more than ever before. Marketers consider content as the king of digital marketing because it is a crucial element to reap the rewards regarding lead conversions.

Website conversion is one of the essential factors for the success of any online business. Conversion means prompting one’s visitors to do what one wants them to do, whether purchasing a product or downloading any document. However, each company has to develop a particular type of content marketing strategy according to its niche.

Companies need to focus on creating high-quality, unique and engaging contents for its target audience. Users get attracted to pieces that are entertaining, interesting and useful. Contents are of varied types; they range from texts, images, videos, infographics, webinars and podcast. Different types of content generate various kinds of leads. Besides creating an excellent material, it is also essential to ensure that these are relevant and shareable to the industry.

content-is-the-king

Marketing that uses contents requires two funnels – Purchase funnel and Content Marketing Funnel. The purchase funnel or conversion funnel is a model that is a consumer-focused approach. This pipe describes the entire process of a customer’s journey through the buying of a product or service.

The content marketing funnel is a marketing process which increases the leads to a continuous content flow. This system converts the users into actual customers who are likely to pay for the products or services.

Content marketing funnel includes three different aspects:

Knowledge: When visitors initially discover the brand.
Assessment: The moment a qualified prospect finds out whether the offered product or service is the right fit for him or not.
Buying decision: when the prospect gathers the final necessary information before purchasing the brand.

Understanding why content marketing is essential to increase conversion

Content marketing has become the buzzword in the digital marketing scenario. Nowadays, instead of pitching about the products or services, companies provide appropriate and useful information to their customers to help them solve their issues and understand the offered product and services.

The Content Marketing Institute defines the content marketing strategy as a preferred marketing technique as it aims at creating and distributing valuable, relevant and consistent articles to attract and retain a limited market. The primary goal of content marketing is to initiate useful customer action.

The approach of marketing through the contents yields the same result of driving traffic for both the established brands as well as small business owners alike.

content-marketing-is-essential-to-increase-conversion

How to increase conversion rates through content marketing

Every brand around the world is spending over 25% on an average of their total marketing budget on this ever-evolving technique. But sometimes digital marketers get lost when it comes to differentiating between contents that work and articles that cannot make an impact on the audience.

Mentioned below are some of the untold secrets of Content Marketing that can enhance your Website Conversion.

Secret 1: Create contents to convince target audience to take further action

Contents have a convincing and persuasive power on the audience. Hence, while producing such materials, companies should aim to satisfy the target audience about their needs. People must get the impression that the offered product or service is the best in the market.

Before publishing such documents, decide how the audience would react to the piece. Develop contents that provide solutions or answers to persistent problems or questions. Create contents to augment emotional response in the audience. These approaches are some of the proven methods that compel users to read the write-ups and share it again and again.

Secret 2: Build a strategy to influence your competitors’ audience also

Building a perfect strategy to influence competitors’ audience is one of the best ways to increase one’s reach through content marketing.

Online marketers should look for opportunities where they can create compelling write-ups and leverage other people’s audience.

As a marketer one needs to ensure the best possible customer response. One should develop a winning marketing plan with detailed marketing objective. It is essential for entrepreneurs to identify productive ways to target the intended audience.

build-a-content-strategy

Secret 3: Use Plugins to share and promote content quickly

When you’re publishing content to draw visitors to the site, it is also necessary to make it easy for the people to share the content further. Although, these people might not be potential customers, yet they may share the content with someone who will be interested in the information you provide.

The internet offers several plugins for social sharing. Online dealers can use the available plugins according to their preferences. Among many plugins, – ‘AddThis’ is a favorite one that can be used in various locations throughout one’s site. The -‘AddThis’ service is one of the preferred plugins among others because it has the capability of showing the geographic location and web activity of the visitors.

Secret 4: Build a network of your clients amongst competitors

The internet is a crowded space; almost all businessmen within the industry would post contents to reach their clients. So, it is essential for every online marketer to build a network among the people who value the content.

Content marketers would find success when they focus on matters of not just creating great content but also on building up great relationships.

build-a-network-of-your-clients

How to build an effective client network?

One can create a comment section on the blog. Social media Facebook, Reddit, Twitter play a vital role to build fan following and a network. With such customer relation, a marketer can experience a consistent flow of traffic to their site and continue regular sharing of posts as well.

Secret 5: Create high converting landing pages

Creating a high converting landing page is another untold secret of content marketing. This activity results in improved website conversion. A landing page is the most significant part of a website; it is the first page a visitor sees when he starts browsing a site.

Thus, marketers must produce a landing page with attractive images and engaging write-ups to capture the attention of the targeted leads. Further, the landing page should have the capability of conveying a message well.

Secret 6: Keep posting blog sequels and series

To generate more traffic and improved user experience, bloggers should generate more leads by presenting series or chains of posts related to their previous posts.

Keeping target audience tied up to the content is another proven method of website conversion through content marketing.

Digital marketing professionals are of the view that posting content in a sequence has several SEO benefits also. The more pages one can create, the more opportunities a reader can find the company through search engines. Additionally, a high-ranking post will even bring much more traffic and lead to conversion as well.

keep-posting-blog-sequels-and-series

Secret 7: Podcast should be used in content marketing

Besides the traditionally written contents, a podcast has taken the front seat as a prominent content marketing tool. It is a type of material that adds variety to a text-based content strategy.

A podcast is an easy way to generate guests’ content and further, it can influence the audience more. Among several benefits, a podcast can attract an deal buyer. It creates awareness regarding the brand and establishes the company’s status within the industry.

Secret 8: Graphics are content too – give importance to graphics

Graphics are visual contents and so to succeed in content marketing one must adequately go for visual treatment. If marketers fail to produce visuals that are not appealing, the website might lose prospective consumers. The human brain is equipped to process visual information faster compared to plain text. Research shows that people on an average remember about 20% of what they read, but never forget something which they see in an image or video form.

A marketer can thus use strong visuals in the form of images, charts, screenshots and symbols to appeal to his readers.

Secret 9: Analyze situation-what type of content fits your business

One should consider analyzing the content type that fits the business. The activity of identifying appropriate content is necessary for marketing and website conversation. There are several types of contents and each has its converting power. Enterprises should take a closer look before investing in this marketing approach. One should identify which type of content has been more successful and which model will establish ROI.

Conclusion

Effective marketing is not possible without excellent content and so Content Marketing has evolved as an engaging trading technique in today’s environment. To create a better impact, a marketer must plan adequately and devote the maximum amount of time to explore what will initiate good content marketing. Each entrepreneur must aim to produce high-impact content that will pay-off and make readers come back again and again.