SelfAdvertiser Review: Everything You Should Know

SelfAdvertiser Review: Everything You Should Know

Push traffic continues to grow in popularity among newbies as well as professional media buyers, and a growing number of ad networks add push ads to their ad formats.

Today I am going to review SelfAdvertiser.

Here you can buy not only push ads but also domain redirect and pop.

We are going to go deeper into the push ad format in this review.

selfadvertiser traffic types

Let’s start with creating the campaign and then we’ll find a way to optimize the traffic in this source.

Let’s go!

How to Create a Campaign on SelfAdvertiser (Step-by-Step)

Before you get started you’ll need to deposit some funds into your SelfAdvertiser account and also set up the traffic source in your tracker.

Here is the list of available macros on SelfAdvertiser:

  • @@BID@@ – Bid (rate per click)
  • @@CLICK-ID@@ – ClickID – used for integration and conversions transmission from the tracker into the traffic source.
  • @@SOURCE@@ – Source
  • @@GEO@@ – Country
  • @@CAMPAIGN_NAME@@ – Campaign ID
  • @@DEVICE@@ – Device
  • @@OS@@ – Operating System
  • @@BROWSER@@ – Web Browser
  • @@CARRIER@@ – Carrier/Operator
  • @@KEYWORD@@ – Keyword (used in domain campaigns)
  • @@CREATIVE-ID@@ – Push Creative Optimization

Please pay attention, the macros are separated by “@@” from both sides.

Tip: Recently, I have started to add rate per click macros not only in tracker’s price field but as a separate value as well. I do this in order to analyze a specific campaign, based on different rates per click. This is especially useful when you are dealing with traffic sources, where you can set different rates for specific sources, like in the case with SelfAdvertiser.

Also, SelfAdvertiser is a verified traffic source on the major trackers such as Voluum, RedTrack, BeMob, Binom. When defining SelfAdvertiser as a traffic source, you’ll automatically have all the tracking tokens on your tracker.

Well, I hope everything is clear with macros so far, now let’s proceed to the campaign creation.

I would like to have your attention that SelfAdvertiser has a one-page campaign creation:

However, due to the fact that it is going to be quite complicated to show up the entire page, I decided to split it up on several sections.

Campaign Information

Group Name: Ads group (you can either create new or select the existing one)
Campaign Name: Campaign Name
Destination URL: URL address
Bid CPC: Bid (rate per click)

selfadvertiser campaign information

You can find the recommended rates and traffic volume here.

Considering the fact that the price of traffic sales has been changing rapidly, and table updating sporadically – you better contact the manager regarding the current price for your GEO.

Daily Budget: please, don’t forget about this parameter so you won’t waste the whole budget on one creative only.


Here, you should indicate the countries that you’re going to work with.

selfadvertiser geo targeting

Audience Targeting

User targeting:

  • Device
  • Operating System
  • Browser
  • Connection Type

selfadvertiser audience targeting

Note: It’s possible to edit specific versions for each OS/Browser that you want to target by clicking on the “edit” icon.

Campaign Targeting

Targeting Mode: here you should select either Black or Whitelist (it is called Specific Sources).

Blacklist/Specific Sources: you should indicate the sources that you’re going to block, or make use of, in case you’re going to work with the Whitelist.

Global Blacklist: you can set it up in account settings.

selfadvertiser campaign targeting

Creative (Ad)

This section should be quite familiar for those who got used to working with push traffic:

  • Title – Ad title (mandatory)
  • Description – Ad description (optional)
  • Badge – Small image, instead of which the user’s browser logo is typically used in other push sources. (optional)
  • Icon – Small push notification icon. The standard for push – 192х192 px. (mandatory)
  • Image – Large image of push notification. Standard – 720х360 px. (optional)

SelfAdvertiser also has a feature for “Multiple Creatives” – they call it “The Juggler.” This feature enables you to run your push campaign with multiple creatives at the same time and easily A/B test them.

See the screenshot below:

Multiple Creatives SelfAdvertiser

Campaign Delivery

Here, here you can see the final settings before you send it to further moderation:

After Campaign Approval: you can select either to launch the traffic right after moderation or to pause the campaign.

Frequency Capping: frequency capping for unique users. Here you can set Unlimited/6/12/24 hours.

Learn more about frequency capping.

Dayparting: use this feature if you need to set certain days of the week or hours for the delivery of push notifications.

Learn more about dayparting.

selfadvertiser campaign delivery

Click on the “Send Campaign for Approval” button and wait for moderation – meanwhile, you can create a few more campaigns with other creatives.

However, this time there is no need to fill in all fields – just copy the campaign you created before, then change the description and images.

You can clone campaigns so you create new campaign variations really quick:

Select the campaign, click on the circle, which can be green, yellow, or gray, depending on the campaign status and click on “Clone” in the dropdown list.

Then, you can change the description and images in the copy you created before, and click the “Send Campaign for Approval” button.

Simple as that, few clicks, and the ad is done!

Traffic Counter

selfadvertiser traffic counter

Use the traffic counter and in-built filters to get an idea of volumes for your campaign.

Use the results to see daily impressions and the average cost per view for each OS to give you a baseline figure to work from.

If you have Domain Redirect selected you can choose between Keyword Targeted or Run of Network to narrow things down to your liking.

Campaign Optimization

>>> SelfAdvertiser Coupon: Get 20% Bonus

I hope everything is clear with creating campaigns and launching the traffic so far – now let’s find a way to optimize the traffic.

Having opened the ads group, you can see the chart with rate-per-click data and the list of campaigns with the information on them.

If you have set the integration with a tracker – you can find the information on conversions there as well.

selfadvertiser campaign stats

Click on the campaign you’re going to optimize and you’ll be further redirected to the page, where you can find the information on sources:

After highlighting all necessary sources, you can further block them or create a new campaign based on these sources.

Here, you can reduce the price for specific sources, or increase it to receive more traffic.

If you want to do this action in bulk, check here.

When working in affiliate marketing you start to realize that it is never that easy to get high-quality traffic from your offers.

Platforms like Facebook or Google have quite a negative attitude towards affiliate marketing offers.

In this sense, a source like SelfAdvertiser can be very useful.

Even though push notifications format started to gain popularity in the previous year, it is still trendy and has high demand.

The user normally has a loyal attitude towards push notifications. All you need to do is target in a correct way and send the necessary push-ad, i.e. you need to choose an appropriate image and description. On SelfAdvertiser, it is really simple.

SelfAdvertiser is currently making around 180M daytime impressions of push notifications, using more than 33.000 direct publishers.

Therefore, you are quite unlikely to have any problems with traffic volume. By the way, here is the link to the traffic counter.

With regard to the traffic quality – they’ve been working since 2014, and they’ve got their own groundwork on how to clean the traffic.

Apart from that – SelfAdvertiser is a quality traffic source, and I’d advise you to give it a try.

Ad Formats

There are 3 ad formats that you can choose for your campaigns. These come with various targeting options and cost models.

Push – A good source of non-intrusive bot-free traffic from subscribed users with instant delivery. Uses the CPC bidding model.

Pop – These full-page high converting PPV ads can be RON or Keyword Targeted. They have a high CTR and conversion rate and can be targeted to desktop or mobile users and be broadly or narrowly targeted.

Domain Redirect – These ads are called Zero Click ads by SelfAdvertiser. This ad format is derived from domain misspellings. If a user clicks, they are redirected to the advertiser’s offer page. The trick for getting conversions is to make your ad look like a webpage and be closely related to the product the user is searching for. As these ads can be fairly competitive, you may need to enter a higher bid than for other ad types.

Tip: Make sure to use the correct domain spelling – and not the misspelling – in your keyword list.

selfadvertiser campaign targeting

Each ad format comes with its own benefits. You will get better value with RON targeting but it’s recommended that you use Keyword Targeting if you need to target a specific niche audience.

Keyword Tool

So far we’ve focused on Push Ads, but what if you wanna run domain redirect (zero-click) or pop ad (full-page PPV) campaigns?

Well, there’s good news for advertisers here. Basically, with these campaigns, you have two targeting options – Run of Network (RON) or Keyword Targeting. If you select RON the algorithm will select traffic from all sources which are best for high volume campaigns.

However, if RON targeting doesn’t quite rock your socks, you can use the SelfAdvertiser Keyword Targeting tool instead. This works with both domain redirect and pop ad campaigns, and gives you the ability to target websites with specific keywords using broad, phrase, or exact match targeting. This may result in less traffic but more target users.

Let’s say you wanna start a domain redirect campaign – Select Keyword Targeted and click next. You can then search the SelfAdvertiser keyword database for suitable keywords to add to your campaign and even find additional keyword suggestions from the related keywords function, or add keywords in bulk.

Keep the results fairly broad to increase your volume, and watch your bids! You want to aim for the lowest cost traffic that will convert for your offers. You can even use SelfAdvertiser’s tokens to see which keywords are performing best.

You can also use this tool to target specific domains by using the URL as a keyword, and include or exclude specific keywords from your campaign. This gives you much greater control over your targeting, and is a neat addition to the platform.

Check out the SelfAdvertiser support article for more info on how to use this tool to your advantage, including detailed guidelines for both domain and pop traffic.

Offers & Verticals

Ad Types: Push, Popunder, Domain

Cost Model: CPC for push, CPM for popunder and domain redirect.

Offers Verticals: Sweepstakes, Dating, Mainstream, VPN, E-commerce, Crypto

Payment & Investment

Minimum Deposit: $100 (Minimum deposit is $100 for the first deposit, and after that $50 for each deposit.)

Payment Methods: PayPal, Credit Card, Wire Transfer, Payoneer

To deposit funds to your SelfAdvertiser account you can use Paypal or CC by default, but you can also use wire transfer and Payoneer after getting in touch with your account manager (you’ll get an AM assigned to you when you create your new account).


Personal Account Manager: Yes

Support Response Speed: 10 min – 4 hours (Depending on the timezone)

Support Rating: Good

Contact Methods Available: Live chat, Email, Skype

SelfAdvertiser Verdict


  • Good traffic quality.
  • There is not only Push but Pop and Domain traffic as well.
  • You can increase/decrease the price for selected sources.


  • Slightly different user interface compared to other push networks.


3 Short-Form Video Trends Online Marketers Should Watch in 2021

3 Short-Form Video Trends Online Marketers Should Watch in 2021

Let’s face it, we love videos.

Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there.

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

→ Free Download: Social Media Calendar Template [Access Now]

More recently, short-form videos have taken over social media platforms.

So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below.

But there’s no universal number that everyone has agreed on. For instance, a short-form video on Twitter can be up to 2:20 minutes. On TikTok and Triller, it’s 60 seconds. On Instagram Reels, it’s even shorter: 30 seconds.

Brandon Sanders, a digital marketer for HubSpot Academy, highlights that what’s considered short-form can also depend on the platform.

“With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos,” he said. “I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.”

So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

How do short-form videos fit into your content strategy?

Aside from length, one thing that set short-form videos apart is the trend culture. TikTok, for instance, is run by dances, sounds and social challenges. So, to get on the “For You” page on TikTok — which is equal to the “Explore” page on Instagram — brands must often join in on the fun.

Sanders says short-form videos give creators an innovative way to showcase their content.

“The growth of social media is causing the human attention span to become shorter and shorter,” he said. “So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.”

As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first.

“It all goes back to a very old question: Which channels are your audiences using and for what?” she said. “And therefore, for which channels does it make the most sense for your business to create this short-form content?”

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Short-Form Video Trends to Look Out For

1. More User-Generated Content (UGC)

Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Without using up too many resources, brands can publish videos that evoke emotion. Another benefit? It’s budget-friendly.

Short-Form Video Example: Chipotle


Out of this world delivery ha @cheekyboyos #chipotle #burrito #space #fyp

♬ original sound Chipotle

This is a great example of how you can leverage user-generated content in your strategy. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video.

One of Chipotle’s target audiences might be young, college students looking for inexpensive meals. This video features two creators who reflect the audience they may want to attract. Brands should keep this in mind when considering UGC and ask, “will my audience relate to this?” If the answer’s “yes,” move forward.

2. More Behind-the-Brand Videos

Consumers seek out authenticity and transparency in brands. With short-form video, you only have a few seconds to connect with your audience.

So, how do you do that? Well, there’s no exact science to it, but consumers tend to feel more connected to brands that show the people behind the brand. In one Sprout Social study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms.

So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level.

Short-Form Video Example: Sierra Nicole


Text letsgrow to 81257 for biz credit tips ☺️ #entrepreneur #businesstiktok

♬ Sean Kingston feat. Chris Brown & Wiz Khalifa- “Beat It” – TBT 24/7 🎵

Trendy? Check. Informative? Check. Prompts action? Check! This video works because it has all the ingredients for an effective short-form video.

It first grabs the viewer’s attention by including a popular song and dance. The content addresses pain points viewers may be facing. Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads.

3. More Explainer or Educational Videos

In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. A 2020 Wyzowl report found that viewers want to see more of this video style from brands.

Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers.

It’s a win-win situation: Brands get to address their audience’s pain points and offer solutions, which is (surprise!) them. Not sure what I mean? See the example below.

Short-Form Video Example: Soy Yo Candle

Soy Yo Candle used this formula to create this short-form video. Presumably, one of the biggest struggles of owning candles is making them last. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. It can be as simple as that.

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Because of the value it offers, the brand can reach a broader audience organically.

Takeaways for Video Marketers

Short-form video requires taking a more authentic, human, and creative approach to marketing. Kelsi Yamada, an associate marketing manager who works on HubSpot’s social media campaigns, says it’s a low-commitment and engaging way to connect with your audience.

“You can get a good laugh or learn something new in a minute or less on TikTok or Reels,” said Yamada. “On the flip side, it’s also relatively easy to create, which means there are more people who can share their humor or points of view. Because of this, brands should figure out what their unique point of view is, and how they can stand out in the noise.”

The desire to be on-trend is always tempting. But Yamada stresses that brands should be selective about which trends they partake in.

“Not every viral TikTok sound or meme format will align with your content strategy or brand, so don’t force it,” she said. “Focus on catering to your niche and staying authentic first. Don’t be afraid to make something completely from scratch – trends have to start somewhere!”

With this in mind, it’s all about finding the balance between what’s trending and what’s on-brand for your business.

1. TikTok

With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

TikTok video short form video example

Image Source

The TikTok homepage features a timeline of videos separated in two tabs. The “Following” tab with videos posted by the user’s followers, and the algorithm-driven “For You” page based on user behavior (what they like, comment on, scroll past etc.)

TikTok Discover tab

Image Source

The “Discover” tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas.

B2B marketers have been wary of using the platform, but it could be because success on the platform relies on emotional appeal. Yet, that emotional appeal may be exactly what they need.

According to a LinkedIn study, B2B strategies that appeal to emotions are seven times more effective for revenue generation than “rational messaging.”

So, it may be time to start practicing those dance moves.

2. Reels

Some call it TikTok 2.0, but Instagram Reels is proving to be its own beast.

Instagram Reel short form video

The Reels tab on Instagram is a scrollable video timeline, similar to what users see on their Explore page. From this page, users can click on the music the account used to see what other Reels feature that sound.

With over 1 billion active monthly users, Instagram already had consumers’ attention. When they launched Reels back in August of 2020, it became another marketing tool for brands and a worthy opponent for TikTok.Instagram caters to a broader age demographic than TikTok. And when considering their other marketing features, Reels is another way for brands to expand their reach in 30 seconds or less..

3. Triller

Triller is Tiktok’s musical theater friend (or rival), the one who bursts into song anytime, anywhere without cause or notice.

Triller Discovery Page

Triller’s homepage looks similar to other short-form video platforms. However, They have made music a prominent feature on the app by making top and trending music a main tab.

The platform is popular among musical artists and allows users to edit 60-second videos within the app. This includes music, filters, effects, and transitions. Triller grew in popularity earlier this year when there was some uncertainty surrounding a TikTok ban in the United States.

The app reports having 13 million active monthly users who spend an average of 20 minutes a day on the app. With music playing a key role on the app, marketers should use music as a storytelling element in their videos.

For instance, the song “You Got It” by Vedo, a song about unlocking your potential, has been making its rounds on Triller. A recruiting firm could use that sound to create a short video targeting job seekers. The song would also work great as a backdrop for a business coaching company advertising its services. The limit does not exist.

4. Hippo Video

If you want to take short-form video content beyond social media, there’s Hippo Video. The video marketing platform gives brands a one-stop shop to produce, distribute, and analyze their video content. Users can also embed forms, CTAs, and annotations within the video, making conversions easier.

Hippo Video Homepage

Image Source

For example, let’s say a SaaS company is launching a new product and the marketing team is using Hippo Video for the email campaign.

On launch day, they can send a product teaser video to current customers and include a “Schedule a Demo” CTA, leading users to a meeting scheduling page. During the campaign, the team can track key metrics like total plays and average watch rate — taking video analytics to another level.

5. Magisto by Vimeo

Vimeo recently acquired Magisto, a video editing software that makes video marketing easy through artificial intelligence (AI).

The first step is uploading your videos. The software will then analyze the videos and put it together based on the video editing style you’re looking for. They have over 10 editing styles ranging from real estate and fitness to Facebook and YouTube ads.

Magisto Homepage

Image Source

Once you select the style you’re looking for and the video is complete, you can distribute it on social media platforms and track the analytics.

This platform is ideal for brands that don’t want to spend too much time or too many resources on video marketing. This app does it so you don’t have to.

There are hundreds of ways to incorporate short-form videos into your marketing strategy. But no matter which trends come and go, it will always come back to your audience. Try a few approaches, and listen to where the data tells you to go next.

free social media content calendar

10 Free Google Tools All Content Marketers Should Use

10 Free Google Tools All Content Marketers Should Use

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier.

But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance.

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro.

Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal.

When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.

It doesn’t matter if you’re a content marketing beginner or have many years of experience under your belt, this post could change your approach.

Below, I’ll discuss 10 free Google tools that all content marketers should use.

You may not use all of these tools, and some might not suit your marketing strategy. Even so, I’m confident that you’ll find one or two that can alter your approach for the better.

Are you seeking a tool that helps you find and target the best keywords for your business?

While there are many to choose from, the Google Keyword Planner remains one of the best ways to conduct keyword research.

There’s a lot to like about this free tool, including the fact that it’s extremely simple to use.

As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost.

My top suggestion for using this keyword tool is simple: experiment, experiment, and then experiment some more.

The more searches you run, the more you’ll understand how the tool works. Also, multiple searches give you a better idea of which keywords best suit your site.

For example, “content marketing” may be your primary keyword. In a perfect world, you’d rank at the top of Google for this term.

However, you know that this will be difficult. You also know that there are long-tail terms that can increase your search results.

This tool helps you uncover these terms. Check out this screenshot:

With this in mind, you now have a better idea of what to do next. Maybe you find that “b2b content marketing” is a keyword that makes sense for a future blog post.

At that point, you can plug the term, in as your primary keyword, to dig up even more long-tail ideas.

Even though Google Keyword Planner appears to be nothing more than a basic tool, it does everything right for content marketers who want to uncover keywords that can improve the bottom line: the search result it delivers.

Pro tip: If you want more information, try a dedicated keyword planner like my tool Ubersuggest.

What goals have you set for your content marketing strategy?

If you don’t know the answer to this question, now’s the time to take a step back and reassess your situation.

If you’ve already set a few goals, there’s a good chance that many of them are based on search engine results and related statistics. If so, you need to become familiar with the inner workings of Google Analytics.

No two people use Google Analytics in the same manner. But, there are several things to keep in mind if you’re a content marketing professional.

To start, you can use this tool to get an instant snapshot of your performance over a particular period of time.

This alone will give you a clear idea of whether or not you’re on track to achieving your goals.

From here, you have the ability to dig deeper for more data.

As you click-through to each section, you’ll find yourself digging deeper and deeper. For example, I always enjoy checking out my top pages for a particular time period.

This gives me a clear idea of what’s working and what isn’t, in regards to topic selection, the type of content that I’m providing, and whether readers are sticking around to see what I have to say.

The more you use Google Analytics, the easier it is to focus your time on the data that has the biggest impact on your site.

Similar in many ways to Google Analytics, the time you spend with this free tool is never a waste.

There’s so much to learn from the Google Search Console. You could soon find yourself spending hours combing through data.

In addition to reviewing your site’s overall health, there are several other things you can do with this tool.

My favorites are all listed under the Search Traffic drop-down:

For example, Search Analytics allows you to quickly analyze your performance on Google Search.

If you’ve ever wondered how your keywords are performing, you can click the Position box to learn more. This will show you the average position for all of the keywords that appear in Google Search.

Content marketers should become familiar with everything the Google Search Console can do for them. Even if you only use it to track a few key metrics, it’s well worth it in the long run.

Do you find it difficult to continually generate fresh ideas for your blog and other content marketing opportunities?

There’s no denying the fact that the search engine giant’s Keyword Planner provides hundreds of keywords related to your business and industry. Even so, this isn’t always good enough, when it comes to creating compelling content. In other words? You need another way to perform keyword research.

This is why I make it a habit of checking Google Trends, when I’m brainstorming new blog ideas.

With this tool, you can explore any topic to see what’s trending. You can also view “stories trending now,” to see if there’s anything that matches your industry and the approach that you want to take.

For example, the upcoming World Cup is sure to be a hot topic.

Is there a way to tie this into your blog or other content marketing efforts?

If you write about sports, you know there’ll be plenty of information to keep you busy. But, even if you don’t, you can use Google Trends to help you get creative.

Sticking with the example above, maybe you could write a blog post entitled: “How the World Cup is Using Marketing to Drive Views.”

With this title, you’re providing your audience with targeted information, while harnessing the power of a trending topic. It’s the best of both worlds.

You don’t need any experience or much time to use this tool. Simply type in your topic and review what Google spits out. From there, let your creative juices point you in the right direction.

Content marketers need a system for recording and tracking data. Furthermore, there may be times when you want to share this information with other team members.

I’ve found Google Sheets to be one of the simplest and most efficient ways to record data, track changes, and collaborate with others.

Here’s an example. I’m often asked about the best way to track email outreach campaigns. While there are many software tools for this, some of which provide a high level of features, some people don’t want to part with the money.

While Google Sheets may not offer the exact same functionality as these tools, it’s still one of the best ways to remain organized. It still has plenty of advanced features, such as the ability to create pivot tables and sort data.

As long as you’re on-board with the idea of regularly updating your spreadsheet, it’s powerful enough to have a positive impact on your content marketing efforts.

Pro tip: you can also use Google Sheets to create a to-do list, which is something most content marketers heavily rely on. Even with a basic list, you’ll always have a clear idea of what you need to accomplish.

Google Alerts is a Google tool that makes it easy to monitor the web for brand mentions, interesting new content, and news. Then, Google sends you an email once a day or once a week — your preference — with a notification if keywords you are interested in are mentioned.

In short, Google Alerts makes it easier to stay on top of news and new content without spending hours a day on social media.

For example, I could set a Google Alert for my name:

As a content marketer, I suggest setting alerts for:

  • Your brand name
  • Your personal name
  • Key industry terms
  • Major competitors

These alerts will help you see new trends fast and might even give you some great content to share on your social media channels.

A big part of content marketing is getting in touch and staying in touch with a variety of contacts.

There will be times when you spend hours sharing a new blog post with influencers in your space. Since email is one of the best ways of doing so, you better be comfortable with the application you’re using.

Gmail has long been my favorite email client, thanks in large part to the built-in functionality. That being said, there’s more to it than meets the eye.

I use a variety of plugins to ensure that my Gmail account does exactly what I need. For example, WiseStamp helps me to create a custom signature. Along with this, I use, so that I never forget to follow-up on an important email related to my content marketing efforts.

You don’t have to use Gmail as your email provider, but I strongly suggest giving it a second look, if you’re open to making a change.

With so many plugins to choose from, you should be able to customize your inbox to meet your every need as a content marketer. This alone can save you quite a bit of time and money.

Pro tip: Even if you prefer another email provider for daily communication with coworkers and clients, you can still use a Gmail account to carry out many aspects of your content marketing strategy.

For some companies, GMB isn’t a big deal. For others, such as local businesses, this is not something you don’t want to overlook.

With Google My Business, you can easily get a free business listing on Google. Better yet, this gives you the opportunity to provide a variety of information, including, but not limited to, your phone number, address, and business category.

The benefits of using Google My Business include:

  • The opportunity to get your business in front of customers interested in what you have to offer.
  • People can learn more about your company, based on the information that you provide.
  • Use images to show how your company is unique.
  • Show off customer reviews.

Remember, there is more to content marketing than producing high quality blog posts.

Think about the word “content” for a second. Anything you write about your company and/or anything you can share with others can be a big part of your content marketing plan.

Since Google My Business listings are front and center in the search results, you probably want to use this as part of your content marketing strategy.

If you stay current with my blog, you know I do my best to publish new posts as often as possible.

There’s a lot that goes into creating high-quality blog posts, so I’m always seeking new ways to improve my efficiency.

While I’ve used many tools over the years, to improve efficiency, Google Docs remains one of my favorites. Not only is it free, but it’s extremely simple to use. On top of this, there are tons of features and plugins to experiment with.

Here are some of the things that Google Docs as I work through the creation of a blog post:

  • Checks for spelling errors.
  • Provides an accurate word count.
  • Allows me to easily insert screenshots.
  • Makes it simple to share the document with the rest of my team, such as my editor.

As you know, a big part of content marketing is content creation. If you’re doing a lot of writing, make sure you’re 100% comfortable with the tool that you’re using.

There are other options out there, such a Microsoft Word, but Google Docs has been my top choice for many years.

How do you organize your day, as it relates to content marketing? What steps do you take to ensure that you’re maximizing the use of your time?

Google Calendar is one of the top organization tools among marketing professionals. It doesn’t have all of the features included in some of the paid tools, but it provides more than enough to keep you on track at all times.

Here are some of the ways that I like to use this free tool:

  • Create events for important marketing tasks.
  • Share my availability with team members.
  • Better understand “open spots” in my schedule, as this allows me to make the most of each day.

I don’t use Google Calendar as often as some of the other tools on this list, but it has definitely improved the way I organize my day.

As somebody who understands the demands placed on a marketing professional, I suggest looking into what Google Calendar offers. It may improve the way that you operate.


With only 42 percent of B2B marketers claiming they have a sophisticated content marketing strategy, it goes without saying that there’s always room for improvement, from keyword research that can boost your search volume to using long-tail keywords in your blog posts.

Personally, I enjoy every tool developed by Google. Some are more effective and powerful than others, but each one deserves a second look.

Have you used any of these free Google tools to improve your content marketing efforts? Share your thoughts in the comment section below.