75 Stop Words That Are Common in SEO & When You Should Use Them

75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you?

Research shows that 25% of blog posts are made up of stop words. However, these words have little to no relevance to the topic of the post. These are words that help you compose sentences and connect ideas together, and they don’t have much impact on Google’s search results.

But, excessive use of stop words can impact your brand in the long run. They make content harder for search engines to process which can end up negatively affecting how they index your pages.

In this post, we’ll walk you through exactly what SEO stop words are, how they can hurt — or help — your online presence, and which words are considered stop words by Google and other search engines.Access Now: 20 SEO Myths to Leave Behind in 2020

What Are Stop Words in SEO?

We use stop words all the time, whether we’re online or in our everyday lives. These are the articles, prepositions, and phrases that connect keywords together and help us form complete, coherent sentences.

Common words like its, an, the, for, and that, are all considered stop words. While they’re important for communicating verbally, stop words typically carry little importance to SEO and are often ignored by search engines.

Let’s review some of the most common stop words in the section below.

Common SEO Stop Words

The most common SEO stop words are pronouns, articles, prepositions, and conjunctions. This includes words like a, an, the, and, it, for, or, but, in, my, your, our, and their.

When people search for something online, search engines like Google omit these words in their results because they don’t relate to the keywords in the search. So, rather than looking up content that’s related to these words, Google removes them altogether and prioritizes the keywords.

So, the next time you’re trying to hit a word count when writing a blog post, try filling that open space with keywords rather than filler copy that doesn’t improve your SEO.

While it would be great to load up your content with only meaningful keywords, the reality is that stop words are needed for every type of copy. After all, even if you rank highly on Google, it won’t mean much if your content is incomprehensible or doesn’t resonate with your audience.

Are Stop Words Beneficial for SEO?

There’s a time and place for SEO stop words. First and foremost, stop words help the reader understand the content. It can be confusing to read titles and subheaders without stop words.

You also might find instances where stop words help you differentiate between two topics. For example, you can search ‘flamingos’ and you’ll see information about beautiful, bright pink birds. Add ‘the’ to the front, and you’ll be directed to YouTube to listen to the band, The Flamingos. This tiny, three-letter stop word makes a world of a difference in this case.

In the next section, let’s look at some other times when you should be paying attention to stop words to optimize your content’s search ranking.

Removing Stop Words

Should you be removing stop words from all of your content?

Like anything else, it depends on how you’re using them. If your titles, headings, URL slugs, and keywords make sense without them, then it can be beneficial to remove them.

SEO Stop Words in Titles

If your titles don’t make sense when you take out those articles or prepositions, then it’s best to leave them be. After all, you want your audience to actually click and read your content. If the most prominent parts — including the title — don’t make sense, the website could come off as unprofessional or even spammy.

It usually makes the most sense to leave stop words in titles and headings, as these are wayfinding elements for users navigating your content. Just keep in mind that the optimal character count for titles is 50-60 characters, as search engines cut off longer titles, which could omit important information for the visitor. If you have lengthy stop words in your title, consider rewriting them to balance brevity and clarity.

Stop Words in URL Slugs

When it comes to URL slugs, stop words typically don’t have much significance in SEO. They’re relevant, however, if they make your URL slug particularly long. Google ranks URLs based on their length, and longer URLs typically rank lower than shorter ones — as outlined by the chart below.

SEO-stop-words

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Stop Words as Keywords

As we touched on in the last section, there are some times when stop words are crucial to keywording because they differentiate a proper noun from something else. For example, if you searched “Jets New York” you’d probably get a list of flights coming in and out of New York City. But, if you searched, “The New York Jets,” you would get content about the professional football team instead.

Now that we’re familiar with what stop words are and when we should use them, let’s look at a broader list of stopwords that you should be aware of when creating and optimizing content.

75 Stop Words in SEO

There are many, many more stop words out there, but here’s a list of some of the most common stop words to be mindful of when creating content online.

A

About

Actually

Almost

Also

Although

Always

Am

An

And

Any

Are

As

At

Be

Became

Become

But

By

Can

Could

Did

Do

Does

Each

Either

Else

For

From

Had

Has

Have

Hence

How

I

If

In

IS

IT

ITS

JUST

MAY

MAYBE

Me

Might

Mine

Must

My

Mine

Must

My

Neither

Nor

Not

Of

Oh

Ok

When

Where

Whereas

Wherever

Whenever

Whether

Which

While

Who

Whom

Whoever

Whose

Why

Will

With

Within

Without

Would

Yes

Yet

You

Your

 

Using SEO Stop Words

SEO stop words are important if you want to create a strong SEO strategy and rank highly on search engines like Google. Overusing them can hinder your ranking, but avoiding them altogether will make your content confusing and unclear. By understanding what stop words are and which words qualify as stop words, you can craft content that works to your brand’s advantage.

For more ways to rank higher on search engines, read these SEO tips.

seo myths

SEO Myths to Leave Behind

Should You Create Your Website in WordPress or HTML & CSS?

Should You Create Your Website in WordPress or HTML & CSS?

If you’re looking to build a site for your business, then you’ll have to make many important decisions around the planning, design, and launch of the site. One of your first major choices will be deciding whether you want to build the site from scratch or use a website building platform.

You will likely need to hire a developer to create a website from scratch. A developer will use HTML with a variety of markup and scripting languages, including CSS and Javascript, to create web pages. Although it may require more time and money to build from scratch, this option can result in a site that looks and functions exactly like you want.

If you’d rather not hire a developer, then you can get started with one of the hundreds of publishing platforms, website builders, and content management systems on the market.

Of these solutions, a CMS is the most popular. It allows you to easily customize the design of your site, add multimedia in your posts, organize your content by tags and categories, manage multiple users, edit the underlying code, and much, much more.

Learn More About HubSpot's CMS Software

To help you find a solution that’s right for your business, we’ll compare the different experiences you’ll get using WordPress or building an HTML site.

Below are the key differences we’ll focus on. Click any of the links below to jump to that section.

Now that we have a brief overview of the differences between building and managing a site on WordPress and building and managing an HTML site, let’s start by clarifying a possible misconception. Does WordPress use HTML?

Does WordPress Use HTML?

The short answer is yes. 

The long answer is that WordPress is not primarily written in HTML. Its core software — as well as WordPress plugins and themes — are primarily written with PHP, a programming language that controls how a WordPress site interacts and connects with its database.

PHP is a server-side language, which means it runs entirely on the server that hosts the website. So when a site visitor types in one of your page’s URL, the PHP code on your server receives that request and pulls the relevant content from your WordPress database. It then converts that content into an HTML file (and the accompanying CSS files) and sends them back to the visitor who made the request. Because the WordPress core is written in PHP, third-party developers can also create plugins and themes that run on their own PHP files and use database content however they like. 

So while a WordPress site will look and function the same as a static HTML site to end users, the process of how its content and functionality is stored and delivered to those users is very different.

Whereas the hosting server has to assemble your WordPress posts or pages into HTML files using PHP code, each page of a static website is stored as an individual HTML file and these exist in their entirety. No assembly is required. That’s because HTML, like CSS and JavaScript, is a client-side language. Rather than run on the hosting server, HTML runs on the device of the visitor accessing a website.

Let’s look at what this means in terms of speed. 

WordPress vs. HTML Speed

Online consumers don’t want to waste time waiting for a website to load. In fact, page speed is so important to the user experience that Google began including it as one of its ranking factors in 2010 for desktop and 2018 for mobile. Its main reason for including speed in its algorithm was that data showed visitors spent less time on slower sites. According to a study by Google, as page load time goes from one second to 5 seconds, the probability of a mobile site visitor bouncing increases 90%.

To ensure you provide a good user experience and reduce bounce rate on your site, you have to consider speed when deciding how to build your site. Let’s compare the speed of WordPress and HTML sites below.

WordPress Speed

The disadvantage of a WordPress site requiring PHP and a database is its impact on load time. Every time a visitor lands on your site, your server has to execute the PHP code and retrieve information from your database to display the correct information to the visitor. Because this requires more server resources than an HTML site, it can increase load time and delays.

However, by selecting a fast hosting provider, purchasing a Content Delivery Network (CDN), optimizing and compressing your images, and taking other steps to speed up your WordPress site, you can meet your consumers’ expectation for speed.

HTML Speed

As mentioned above, HTML sites do not require PHP execution or database queries to load. That means that, if their code is optimized, HTML sites are faster out-of-the-box than WordPress sites.

There are several steps you can take to optimize an HTML site to ensure it’s fast-loading. These steps including eliminating unnecessary white space and comments, caching your content, reducing the number of inline scripts, minifying and compressing images, using lazy loading for images, and more. It’s important to note that many of these steps will also help reduce the load time of a WordPress site. 

WordPress vs. HTML Ease of Use

You want building a website to be as easy and quick as possible. But often, ease of use comes at the expense of flexibility. The more control you have over the administration and design of your site, the more difficult it will be to create and manage. The easier the process, the less control you’ll have.

So picking a platform is, in part, about deciding whether ease of use or flexibility is more important to you. With that in mind, let’s compare the ease of use of a WordPress and HTML site below.

WordPress Ease of Use

With WordPress, you can have ownership over your site without needing to code it from scratch or know how to code at all. You can easily create and manage content, change your site’s appearance, and configure its setting in the built-in dashboard, and easily extend its functionality via plugins.

Adding and managing plugins in your WordPress dashboard

To leverage the platform’s flexibility in these ways, you will have to spend time, effort, and money managing your site. Plugin, theme, and software updates will be essential management tasks for keeping your site safe and avoiding compatibility issues. 

Ecommerce stores, small business sites, and other companies looking to grow their brand and customer base will prefer building with this open-source CMS because of its ease of use, even if it does require more day-to-day management.

HTML Ease of Use

Tasks that are simple on WordPress — like adding and editing content, extending the functionality of your site, and changing how it looks — will be much more difficult when building an HTML site. That’s because you won’t have a dashboard with built-in features and buttons, themes, or plugins to automate these tasks. You’ll have to write the HTML and CSS yourself — or pay someone to do so.

There are ways to speed up the build process. You can use open-source toolkits like Boostrap CSS, which comes with pre-designed buttons, navbars, forms, tables, and other components you won’t have to build from scratch. 

Bootstrap pre-designed buttons displayed with corresponding code including default modfier classes

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If you don’t anticipate needing to update or change your site regularly, then you’re better off building or hiring a developer to build an HTML site. It will require less server resources and therefore be cheaper and easier to build. Once it’s published, you won’t have to worry about updating any software or third-party extensions to keep it secure.

Restaurants, gyms, boutiques, and other small businesses looking to establish a simple online presence will find this option appealing. While the up-front time and costs required to build an HTML site will be greater than a WordPress site, the day-to-day management will be much easier. 

WordPress vs. HTML Price

The cost of building a website depends on a whole host of factors but the four major ones are your time, budget, technical knowledge, and design skills. If you have time but not technical knowledge, for example, then you could learn how to build an HTML site. If you lack both time and technical knowledge though, you can build a site on WordPress.

Below we’ll look at the costs of creating and managing a website on WordPress and one built from scratch.

WordPress Price

As open-source software, WordPress is free to download and use. However, you will have to pay for a custom domain name and hosting to launch your site. You may also have to factor in any premium plugins or themes you want to install.

Although premium themes can cost up to $200 and plugins can range from one-time fees of $3.99 to annual fees of $250, these design options are most likely cheaper than hiring a web developer or designer to customize the appearance and functionality of your site.

Because domain registration, hosting, themes, and plugins vary in price, the costs of building and managing a WordPress site can range from a couple hundred to a couple thousands dollars.

Breakdown of costs of building and managing site on WordPress

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The average costs are much more moderate than that range implies though. According to Website Builder Expert, building a WordPress site will cost you around $200 and managing it will cost $11 to $40 per month, on average.

HTML Price

Let’s first consider the cost of building an HTML site. Hiring an agency to build and design your site from scratch will be the priciest option, costing tens of thousands of dollars. Hiring a freelancer will be cheaper but range dramatically, depending on their hourly rate and the duration of the project.

According to a custom quote by WebFX, hiring a developer to build out a responsive site with one to ten pages that’s moderately styled would cost between $7,000 and $10,000.

WebFX estimate for moderately stylized responsive site of 1-10 pages

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Estimating the cost of maintaining an HTML site is even more difficult than estimating the cost of building one because it completely depends on your coding abilities. If you don’t have any coding skills, you will have to pay a developer to make any changes to your site. Even simple tasks like adding new content or inserting images will require you to hire a developer for a few hours.

That’s why WebFX estimates that the cost of maintaining an HTML site can range from $400 to $60,000 per year. However, a smaller site like the one mentioned above will range much more moderately from $400 to $1,200 per year.

Since you can add new content and perform most tasks without hiring a WordPress developer, managing an HTML website will likely end up costing much more than a WordPress website.

WordPress vs. HTML for SEO

If you’re investing this amount of time and money into building a site for your business, then you want people to see it. To boost your site’s visibility, aim to get ranking as close as possible to the first page. According to Search Engine Journal, sites listed on the first Google search results page get 91.5% of the traffic share for a keyword or phrase.

To drive that organic traffic to your site, you need to optimize your on-page and technical SEO. Let’s compare the SEO friendliness of building a site on WordPress and building one from scratch.

WordPress for SEO

WordPress enables you to easily customize your image alt-text, meta descriptions, headings, and custom URLs right in your dashboard so you don’t need to edit a single line of code.

Editing URL slug in WordPress dashboard o optimize for SEO

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You can also choose among thousands of responsive themes to design a mobile-friendly site. Installing and activating a responsive theme will take a few clicks and you won’t need to worry about defining viewport meta tags, setting text in the viewport width unit, or adding media queries. 

If you lack experience or knowledge of SEO, then you can download or purchase a range of WordPress plugins to help. Plugins like Yoast SEO, WP Rocket, and Redirection let you control many aspects of your site’s technical and on-page SEO.

HTML for SEO

There are several ways you can optimize your HTML site for search engines — you just need to know how to do it.

Adding keywords in your posts and pages, linking to internal and external pages, and optimizing your URLs, heading tags, title tags, meta descriptions, and image alt text are all familiar best practices.

An image alt text for Lead Management image in Kissmetrics blog

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But, unlike on web building platforms, you can’t use any buttons on a dashboard or third-party plugins to help you with these steps. Instead, you have to spend the time creating the right tags and code for your site, or hiring someone who will.

While optimizing your on-page SEO in the steps outlined above is relatively easy, optimizing your technical SEO will be much more difficult. Adding breadcrumb menus and pagination to your site, for example, will require time and coding, whereas WordPress offers built-in functionality and plugins for adding these features.

And building a responsive site from scratch will require you to define viewport meta tags, resize your text and images, add media queries, and more. 

WordPress vs. HTML for Blogging

Since websites that feature a blog are 434% more likely to be ranked highly on search engines, you want to pick a solution that will enable you to easily create and publish custom content. Let’s compare what it’s like to blog with WordPress and with HTML below.

WordPress for Blogging

Although WordPress has evolved into a multi-purpose CMS, it was originally built as a blogging platform. It therefore has lots of built-in functionality to help you easily create content.

Using the Gutenberg editor, you can drag and drop elements to create an unlimited number of multi-media blog posts and pages. Once drafted, you can schedule, publish, update, and delete these posts and pages as needed. You can also moderate comments, assign user roles and permissions, make your content public or private, and secure posts and pages with a password.

Setting WordPress post to password protected in editor interface

The best part? You can do all this right in your dashboard without having to access or edit your source code.

If you’re a more advanced user with coding skills, then you can add code to your files to style individual category pages, display a list of recent posts in their sidebar, and extend the functionality of their site in other ways.

By offering these out-of-the-box features and access to its source code, WordPress combines ease of use and flexibility to advance your blogging efforts.

HTML for Blogging

Using HTML and CSS, you can create even more complex blog posts than you can on WordPress. You can insert images, format headlines, add bullet points, create tables, display posts in your sidebar, and anything else you can think — you’ll just need to write the code or hire someone to write the code to do so.

This takes time. For example, say you want to display some text in a simple list format. In WordPress, you can simply drag and drop the list block onto the page. On an HTML site, you’ll have to add the following code:

 

 

   

My list includes the following:

  • Item A
  • Item B
  • Item C

 

While you’ll have total control over the structure and design of your content if you create an HTML site, you’ll need the time and in-depth knowledge of HTML, CSS, and Javascript to wield that control. Since most users will have to hire a developer to add content to their site, those looking to regularly publish blog posts will be better off on WordPress.

Differences Between WordPress and CSS & HTML

Building a site on WordPress presents a very different experience from building a site from scratch. Deciding which one is right for you will depend on your time, budget, current coding and design skills, and willingness to develop those skills.

To help you make this decision, we’ll summarize the key differences between the two solutions below.

  WordPress HTML & CSS
Software Open-source content management system No underlying software
Uses HTML Yes, but primarily written in PHP. When a user visits your website, PHP code on your hosting server queries the database for relevant content, then packages that into an HTML file to deliver to users. Yes. Web pages exist as individual HTML files in their entirety. No assembly is required.
Speed Slower out-of-the-box because requires more server resources. Faster out-of-the-box because requires less server resources.
Ease of use Built-in dashboard, themes, and plugins make it easy to build, customize, and manage a WordPress site. Building and managing an HTML site will be difficult without coding experience or hiring a developer.
Price Free to use the software but have to pay for domain registration, hosting, and premium plugins and themes. On average, costs range from $11 to $40 per month in addition to a one-time sum of $200. Hiring a developer to build and design a small, responsive site from scratch ranges from $7,000 and $10,000. Maintaining such a site will cost $400 to $1,200 per year.
SEO In addition to being able to configure SEO settings in your dashboard, you can choose from hundreds of plugins that let you control your on-page and technical SEO. Have to optimize on-page SEO by including the right tags in source code or hiring a developer to do so.
Blogging Offers a drag-and-drop block editor and advanced built-in blogging functionality for managing users, controlling content visibility, and more so you can create and manage content right in your dashboard. More advanced users can edit the underlying code to make specific customizations if they want. Offers total control over the structure and design of content, but requires a significant time investment and in-depth coding knowledge to create.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

Don’t Get Penalized: How to Check the Spam Score of a Site (And Why You Should!)

Don’t Get Penalized: How to Check the Spam Score of a Site (And Why You Should!)

Nobody likes getting spammed, yet there are more than 14.5 billion spam emails sent mailboxes every day.

That accounts for a whopping 45% of all the emails sent worldwide!

Spamming doesn’t only apply for email messages, but also for websites. For example, your spam scoring determines how well you rank in search engine result pages and whether your website is seen well by Google or not.

Certain websites are considered to be spammy based on various factors and flags.

But what exactly is spam and why should you care about it?

Let’s find out in this article.

Spam Scoring Explained

There are various ways you can rank a website.

You can use the Alexa ranking system, Google Page Rank, Moz rank, etc.

Spam is considered to be an unsolicited and irrelevant message used online. Certain backlinks can also be considered as spam if they come from websites with a bad reputation on the internet.

Spam is also used for fraudulent activities such as identity theft. It is estimated that the annual cost to productivity caused by spammers is around $20 billion.

Each website is checked for various flags or signs which indicate spam content.

For example, Moz has released a ranking system for websites which contains 17 different flags for spam.

If a website has many spam flags, its spam scoring is considered to be high and vice-versa.

This metric system helps website owners keep track of their subdomains, individual pages, and backlinks. By monitoring spam on your website, you avoid getting penalized by Google or other search engines.

Site Accessibility and Mobile Viewing

In addition to a site getting flagged for spam, it can also be triggered for bad browsing capability and user navigation outside of traditional desktop usage. With mobile usage now on the rise like never before, Google is putting huge weight into this area for sites of all types. And if you already have web hosting set up with a reliable solution like WPEngine, they can help you in making sure your site is fully responsive across all devices and platforms.

Take a quick look at some of the global mobile usage stats below.

  • 71% of users visited a retailer website or used a retailer app
  • 64% of users conducted a search on a search engine
  • 42% visited a non-retailer website or used a non-retailer app
  • 41% visited a store or other location
  • 23% looked at images or photos online

To learn more about these stats and how you can improve your mobile usage and engagement, you can refer to this mobile SEO optimization guide. This resource not only dives deeper into what you need to know about mobile usage and keeping your site up to date to avoid Google penalties and spam score, but also how to improve your on-site and off-site SEO to rank above the competition.

How Web Site Spam Scoring Works

Spam scores are easy to determine. They use the Moz Index to check for flags for each subdomain.

When flags are found, they are added to the score. The spam score is cumulative, so the higher the number of flags found, the higher the spam scoring.

  • For example, sites with 4 flags have a 7.5% spam probability.
  • Sites with 7 flags have an approximately 30% spam probability.
  • Sites with 13 or more flags have an almost 100% spam probability.

If your website triggers a few spam flags, it’s not a very big deal. You should be worried when more than 7-8 flags are detected as this can make Google label your website as spam.

It’s important to mention that spam scoring focuses on subdomains only. The root domains are not taken into account.

The spam score takes other factors into account such as external links, the location of the top-level domain, etc.

Let’s take a look at some of the flags checked by the Moz Index system.

Spam Score Flags

These flags can be divided into two categories such as link flags and on-page flags. There are other signals on top of these 17 flags that might contribute to the spam scoring of a website.

#1 – Site with multiple pages but a few links

It is not normal for a large website to have very few links pointing to it (backlinks).

This means that the site content isn’t extremely valuable and Google will eventually rank it lower in search engine result pages.

#2 – Few number of branded links

If a site has a few branded links or branded keywords in its content then it might trigger a spam flag.

Google and other search engines look for anchor text links containing branded keywords. If the total number of branded links is low, that might cause an increase in the spam score.

#3 – Low score on MozTrust and MozRank

These are independent metrics released by Moz.

If a site scores low on these two metrics, it might trigger a spam flag and have its spam scoring increased.

This usually happens for websites with poor-quality content or bad on-site SEO.

#4 – Low number of internal links

An internal link points to a page on the same website.

Internal linking is good for SEO and also helps readers find more information related to the same subject.

If a website has few internal links, this might increase the spam score.

#5 – A high number of external links

Each website must point out to other websites.

However, when Google discovers that there are simply too many external links on a website, this might result in a spam flag.

The spam signal is more evident when the ratio of external links to internal links is abnormal (too many external links compared to internal links).

#6 – Poor-quality content

Google loves websites with valuable, diversified content.

If the content of a website seems duplicated, automatically generated or looks like scraped content, this can trigger a spam flag and the site might be penalized.

#7 – Contact details are missing

All high-quality websites have their contact details prominently displayed on the front page or in a “contact” page.

This helps to build trust with the customers and make it easier to get in touch via phone or email.

Sites with no contact info displayed are considered spammy by search engines and their spam scoring will be high.

#8 – Sites with long domain names

It is not a good idea to have a website like “www.getthebestgamesonlinecheapprices.com”

This is a surefire way to have your website penalized for spam.

It’s called keyword stuffing and Google doesn’t like it anymore, so if you create a website, stick with short and sweet domain names.

#9 – Low number of pages

There must be a correlation between the age of a website and its total number of pages.

For example, a 5-year old website with just 4 pages indicates that the website hasn’t been updated in a long time.

Similarly, a very high number of pages isn’t much appreciated either, so try to be somewhere in between.

#10 – Too much anchor text

The anchor text represents the actual words which redirect you to an external link when you click on them.

It is normal for every web page to have some anchor texts. However, if the page is stuffed with links (25 or more) then this is might trigger a spam flag.

Other Signals For Spam

There are other signals used by the research team at Moz to check for spam.

These signals act as spam flags and they can increase or decrease the spam scoring. Let’s take a look at them:

#11 – A domain name with numerals

Websites such as “www.catfood123.com” are not seen well by Google. Numerals are not required in a domain name and they usually indicate a spammy website.

#12 – Not having an SSL certificate

SSL certificates are a must-have these days.

They ensure that the information entered through the site is encrypted and protected against theft.

A site with an SSL certificated begins with “https://”. A site without it begins with “http://”.

Not having an SSL certificate can be seen as a spam flag, so make sure you always have one on your website to avoid being penalized by Google.

#13 – Titles too long or too short

The title of your web page is very important.

It should convey what’s the page or blog post about and provide interesting information to entice visitors to read more.

Pages with very long titles are considered spammy. So are those with titles made from just a few words.

#14 – Not having a favicon

A favicon is also known as the browser icon of a website.

It is displayed next to the website name on each browser tab. Not having a favicon is usually seen as a spam signal. All trustworthy sites have a favicon and should your website.

#15 – Hyphens in the domain name

Websites such as “www.cheap-cat-food.com” are not seen with good eyes by Google.

Having one or more hyphens in the domain name is usually associated with spammy websites and it should be avoided at all costs.

Reasons To Check the Spam Score

Having a clean website is paramount for the success of your online business.

Checking the spam scoring regularly helps you stay on top of your spam backlinks and avoid a penalization from Google.

Here are a few reasons why you should do it:

1. Prevent bad links from dragging your website down

Each website will eventually have a few spammy backlinks pointing to it. You should run a spam check to see how much weight these bad backlinks carry and which one you should eliminate.

2. See how many spam flags are found on your website

It’s great to know if you are about to be penalized by Google or not.

By running a spam check, you can discover spam flags or signals you previously didn’t know about.

This gives you a clear picture of what to work next to improve your website.

3. Build a better relationship with your customers

Remember that everyone hates spam!

If potential clients look up your website and discover that it has a high spam scoring, they might not want to do business with you.

By keeping your spam score down and trying to optimize your website or blog, you can build a trustworthy relationship with your clients.

Conclusion

Knowing more about spam and spam scoring helps you become a better website owner. You can check your subdomains or individual pages and make tweaks to reduce your spam score.

To extend your knowledge about spam, feel free to also check out our article on eliminating spam comments on WordPress!

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