The Most Effective Social Signals for SEO

Increasingly in recent months, social media has become one of the core signals used by search engines in ranking new content. Of course, we don’t know this to be a fact for sure (none of the major search engines will reveal exactly how they rank websites), but we do know how the rankings respond when social media is integrated into SEO plans.

So to help you capitalize on this growing trend and make the most of your SEO efforts, both in terms of results and ROI, here are a few of the most effective social signals for your site:

  • Google+ Authorship – Even after nearly two years, we don’t know just how valuable Google+ is as a social network. Even with more than 200 million users, it often looks like a ghost town, but that doesn’t stop Google from using it as a prime signal for its search rankings, in particular when it comes to Authorship. There is some discussion of late about whether Google+ authorship really matters, but the results we see for people who use it actively shows that attribution will only continue to grow as an important factor for Google’s algorithms.
  • Total Shares – It’s impossible to know how much weight is placed on the number of shares you get from social media sites, but we know it is measured. The issue of course is that these can be easily manipulated. Even with Facebook, Twitter and others actively cracking down on fake shares, it’s relatively easy, with $25 to get a couple hundred likes on an article. That said, real likes and shares from real accounts are always valuable.
  • Unique References – The number of unique references, meaning original tweets, Facebook Posts, Google+ shares or pins on Pinterest, have a huge impact as well. While many people share and re-share content actively, when someone goes out of their way to create a new citation, it’s seen as a more valuable link.
  • Multimedia Citations – Citations in multiple media types are big too. That means social sharing on YouTube, Pinterest, Facebook, and others in text, images, and video format.
  • Traffic from Social Media – Of course, the bottom line is that all of this sharing needs to turn into traffic. If Google sees 40 hits a day reaching your site, spending a lot of time on the site and reading your content from Facebook, that’s important. So too is the source of that traffic. A share from Justin Beiber, for example, would probably hold more weight than from Sal’s Deli down the street.

How to Capitalize on This

The mere act of sitting here and trying to dissect what works and what doesn’t is dangerous, because social media, by its very definition is about engaging with readers and building relationships, not driving hits and improving SERPs.

So if you focus too heavily on these things, you’ll never see the same results as a big brand or speaker who spends hours a day answering people’s questions and building relationships with those followers.

The future of SEO is in the relationships you build and the marketing you perform, much the same as offline marketing for a brick and mortar business or service. You can pull all the tricks in the book, but at the end of the day, the real success stories will come from those who use their greatest asset best – themselves.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.


How to Master Social Media Affiliation

Affiliate marketing is one of the fastest ways to make money, that is, if you know what you’re doing.

Are you a social person online? Awesome! Cause let me tell you this, as long as you have all your social accounts intact, you can be a wonderful social affiliate. Choose a niche of your liking and a nice product to promote and you on your way there. What you’ll ultimately be doing is send traffic to a specific product or service that matches your niche, and get paid every time your traffic converts.

Easy peasy, lemon squeezy?

Don’t jump with joy just yet, pal. There are a few things you HAVE to know and consider before getting into the social affiliation arena.

Getting your affiliate link and hustling a product via social media is not always enough. Like most things in life, you’ll need a proper strategy & approach in order to create a certain value to yourself and your product first. Skip this step and you could be missing out a lot of potential people that might take action and convert.

So, without further ado,
here are 7 amazing tips to master affiliate marketing using social media.

1. Know Your Audience! Who Are They and What Do They Like?

This is probably the most important factor for making money via social media. You already have an understanding of who your followers are and what they’re into. Most chances you share posts on Facebook and Tweet from time to time, so you can always see which of them are most liked and shared. This’ll give you an idea of what niche to choose & products to promote.

Always go for a niche that you yourself relate to, otherwise, it’ll be very hard for you to advertise something that’s not exactly up your alley.

2. Choose the Best Affiliate Network / Program to Work with!

This is when you get your affiliate link.

First thing’s first! Join an affiliate network / program, like affiliaXe.

If you’re an affiliation newbie, the best thing to do is work with an affiliate network that can and will provide you with a large selection of verticals (like Fashion, Finance, Travel & tourism, etc.) all in one place, and top offers to match them, whether you decide to promote on mobile, desktop, or both.

An affiliate network also provides you with great management tools, support, and diverse traffic sources to use (like, mailing lists, display, media buying, etc.) although, we’ve already established you’re a social media master!

You’re then given an affiliate link, which is basically an affiliate ID that connects your conversions to you. This is how the affiliate network knows which affiliate made what conversion and needs to be paid. Post your affiliate link on social media platforms. Your affiliate link is like your affiliate extension that can reach out many pages and forums. No matter where it travels, you get the credit.

Pay attention to commission rates different programs offers. One program might offer higher commission rate (90%) that another (5%). It doesn’t always mean you’ll be making more money, though. If your audience like the product you promote and that’s what drive them to take action and click, buy, register, etc. that’s what really counts, cause if they don’t, nothing matters.

3. It’s Time to Test the Waters!

Now that you chose your network / program to work with, and products or services to promote, you’d want to put it out there and see if it meshes well with your people.

Share your compelling content with your affiliate link attached at the end:

– A blog post
– A YouTube video
– A Facebook post
– An Infographic
– A podcast

Let people know that your product / service will benefit them. Recommending always helps. It means that you bought and tried the product yourself. Much more reliable and trustworthy, especially when it comes to promoting on social media.

Post with an intent to interest and not overload. Do not abuse your affiliate links. Do it with style, and people will believe you. That’s when profit flows.

4. May seem insignificant, but shorten your links!

Pretty much self-explanatory.

5. Take notes, Analyze, and Test.

You chose your program, started posting, and now it’s time to see what works, when and why.

Remember that strategy we were talking about earlier?

What type of content are you posting? How often? On what days and hours?

One way to measure this is to test a single variation per week. Post images on Facebook, 3 times a week at exactly 4pm. Measure your earnings accordingly. The following week, do the same only choose a different social platform, content type, publishing days and hours… you got the idea. You’ll eventually get the hang of what’s profitable and what’s a waste of time.

6. Images, images, images!

Images attract and engage. Attach screenshots of your website / blog, add attractive photos of the product, etc.

Images are easily digested and will receive quicker reactions by your audience. Videos are also great, however, due to their length, they may not be as engaging.

7. Promote Only High-Quality Offers!

Everybody likes style and flare and if you deliver it to them, everybody wins!
Give them the benefit of getting something awesome, powerful information or the best deal ever. Never underestimate your audience, they’ll be on to you.

We hope these 7 steps will serve you well and you’ll be drowning with money soon enough. We’re always happy to get feedback and hear stories, so feel free to drop us a word. GOOD LUCK!


No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.


How to Maximize ROI on Social Media By Connecting Accounts

One of the biggest problems online businesses have is that it’s immensely hard to measure the ROI of a social media account. We all know that having 1,000 fans is a good thing, but how do you actually measure the value of those fans and what they bring to your business?

It’s not easy.

But there are some tools we know work to maximize the return on investment you eventually see from your investments. And the better your social ROI, the easier it is to grow your fan base and grow your business – exponentially in some cases.

You’re Spending too Much Time on Facebook

Most businesses either feast or famine on Facebook. They invest hundreds of hours into their social marketing or they set it up and forget about it.

Both are wrong.

The key to social success is to find the highest percentage marketing tools you can and use them wisely – not excessively. More does not mean better, especially when we’re talking about social media. Here are some examples of what we mean:

*  Post Frequency – Post regularly, but don’t post five times a day. Too many posts will get you tossed off of many lists (except possibly Twitter).

*  Custom Posts? – Unless you are targeting very different audiences (e.g. agencies on LinkedIn, business owners on Facebook), there is no good reason to write fresh content for every platform. Cross post content using HootSuite or Buffer.

*  Reuse Content – Content on your website needs to be unique, but free reports, videos, images, and posts on a social media page can be reused. Don’t kill yourself creating lots of new content when you have perfectly valuable content already in hand.

*  Mobile Management – Download every social app you can find and manage your accounts from your phone. It’s faster, it’s easier and it’s constantly connected. If you can’t manage it on mobile, don’t do it.

That’s just four tips and they can save you hundreds of hours a year on Facebook, Twitter and Google+.

When you master the concept of targeted, reusable content, consider the next step – automating the entire process. You can schedule posts with Buffer or HootSuite for weeks in advance, and then only login when someone responds to something or asks a question.

Setup contests and promotions to run in advance, and have someone on your team check them periodically for questions or concerns.

When you use social media in a smart way, it costs a lot less and the returns are often greater. It’s more measurable and ROI increases because you can test and improve your efforts from step to step. It’s not universal, but when used wisely these methods are  a sure path to social success.


No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.