Which Social Networks Should You Advertise on in 2021?

Which Social Networks Should You Advertise on in 2021?

Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.

There are various social media platforms to choose from, and each comes with a user base that brings different advertising potential. Even though there are so many platforms, HubSpot marketing experts Kelly Hendrickson and Andrew Delaney don’t think that you should be using all of them.

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Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful.

This post covers six different social media platforms to give you an understanding of when you should and shouldn’t elect to use them in your social media advertising strategy.

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Which social networks should you advertise on?

When deciding which social networks to use, Delaney says, “It’s difficult to recommend one platform or another for social advertising.” It’s best to take a holistic view of your needs, what the platform has to offer and go from there.

That being said, some social networks are better equipped for meeting overall marketing needs than others, and we’ll discuss those below.

Facebook

Facebook has around 1.82 billion daily active users and is one of the most popular social media platforms. It is also the leading marketing platform worldwide, with 91% of B2B and 96% of B2C marketers using it for advertising and marketing.  

Given this, Hendrickson says, “For better or for worse, every business needs a Facebook advertising presence.” The platform has the most powerful tools for optimizing and targeting, enabling marketers to create a true buyer’s journey within the platform. Hendrickson adds, “It’s also a lot of bang for your buck,” meaning that conversion rates on the platform are high (4.7%, to be exact).

facebook advertising

Whether you’re a software company or a clothing business, you’ll likely find success on Facebook, especially if you use their ad management tool and create a Facebook marketing strategy that carefully considers your target audiences.

You can think of it like this: 15% of Facebook users use the platform to find and shop for products. Suppose you’re an eCommerce business that has targeted the right audiences for your advertisements. In that case, the networks’ high conversion rates say that your target market, who are already using the platform to shop, are likely to make purchases based on your ads.

Should you choose to use Facebook, you can use automation software, like Perfect Audience, to ensure that you’re continuously nurturing leads and targeting the most qualified customers. Perfect Audience helps you generate lists of users on Facebook that are most likely to become customers and re-targets them for continuous influence.

If you’re a HubSpot user, the tool integrates with Marketing Hub, and you can analyze campaign success and track conversions. Once you understand who your most qualified customers are, Perfect Audience helps you continuously re-target those customers to maximize your influence. The image below displays a summary of a campaign analysis on the Perfect Audience platform.

perfect audience hubspot integration campaign analysis demo

When shouldn’t you advertise on Facebook?

Despite being useful for most businesses, there are still times where advertising on the platform is not as beneficial.

For example, if you don’t have a deep understanding of who your target audience is, it might be best to place Facebook on the back burner until you can gain a thorough understanding of who they are. While ad targeting on Facebook is specific, and the algorithm learns from your leads over time, the process begins with a pre-existing list of groups to target.

Instagram

Instagram is a visual social media platform, favoring high-quality images and video content. The network has around 500 million daily active users, and 62.7% of its global audience are between 18-34 years old. In terms of user activity, 70% of shopping enthusiasts report using the app for product discovery.

Considering those facts, Instagram can be very profitable for B2C businesses (82% of B2C marketers are already using it), especially those that use high-quality photos and visuals to attract leads and drive conversions. Instagram has recently re-designed their mobile application to be more shopping focused than ever before, making it easier to advertise and sell products without needing customers to navigate to a website storefront.  

In addition, Instagram is beneficial for eCommerce businesses as a means of customer service. Rather than having users email questions or call customer service, you can ask followers to directly message you with questions, comment on your posts, and you can even post instructional videos explaining how your products work.

So, in sum, if you’re an eCommerce business that can produce high-quality visual content to attract and engage leads, Instagram is worth considering.

When shouldn’t you advertise on Instagram?

Unlike Facebook, Instagram really only caters to B2C businesses. If you’re a more corporate business not focused on individual consumer purchases, you’ll likely have some trouble marketing on Instagram and cultivating engagement.

However, using Instagram and not producing the high-quality content that the app requires won’t aid in your marketing efforts. Users on the app expect high-quality content, so having these visuals is crucial, regardless of your business type. If you don’t have the time or the means, turning to a different platform will likely bring more success as you dedicate time to learn about Instagram and create high-quality visual content for future use.

Twitter

Twitter is a micro-blogging social media platform, with 330 million monthly active users and 145 million daily active users. It’s popular in 20 different countries, and its users send out around 500 million tweets per day.  It’s also popular with businesses, as 59% of B2B marketers and 53% of B2C marketers use the platform to meet their marketing goals.

Like Facebook, the possibilities for exposure on the app are incredibly high because of user count. Hendrickson says that, because of this, “Twitter is great to build awareness for your brand and reputation as a thought leader.”

social network advertising

Some of Twitter’s main features, like hashtags, make it easy to reach a wide variety of audiences without having to target them specifically (plus, hashtags don’t come with a price tag). It’s worth noting that tweets with hashtags get 100% more engagement.

In addition to organic advertising, Twitter also has targeted marketing options that allow you to promote content to your key audiences.

In short, there are a variety of businesses that can advertise on Twitter. Smaller companies that may not have a large advertising budget can use free targeting with business-related hashtags. So can larger B2B enterprise businesses (as HubSpot does) that use paid advertising. Twitter can also be beneficial for any business with a significant understanding of their customer base, as ad targeting allows you to select relevant categories and demographic groups that may become qualified leads after seeing your campaigns.

However, Twitter is not the platform that will bring in a significant amount of site traffic conversions.

When shouldn’t you advertise on Twitter?

Hendrickson says, “Looking for site traffic? Twitter is probably not your friend. It’s tough to ask that audience to click and leave the platform.” If your overall marketing goal is to drive conversions to generate site traffic, it’s best to look elsewhere for those metrics.

Even though there are ways to target specific groups through hashtags without spending money, there is only so much you can do organically on Twitter to generate consistent engagement without consistent virality. If you’re a smaller business with a limited budget, relying on hashtags and mentions to advertise your business will make it challenging to hold out against larger, established businesses on the platform.

It may be best to then choose a platform that speaks more to your needs and use Twitter as a supplementary marketing channel.

Which social networks shouldn’t you advertise on?

All of the above platforms work for specific advertising needs. However, marketers with different goals can still develop a presence on the app and build their strategy until they need those marketing objectives. Delaney says, “Your success on different social media platforms can vary depending on your goal or objective, as well as your industry and where your target audience spends your time.”

social media channels to advertise on

There are other social media platforms whose audience and target demographics are so specific that it will be challenging to find success without meeting their niche requirements, like LinkedIn and TikTok.

That being said, this doesn’t mean that you should never consider these platforms. Instead, their user base is so niched that businesses who don’t have an explicit need for what the platform has to offer likely can’t make use of it.

Below, we’ll go over these two platforms, what they can be used for, and give marketers an idea of when they may be able to make use of these platforms in the future.

LinkedIn

LinkedIn is a unique social media platform, catered entirely towards businesses and working professionals. Although its user base is extremely specific, LinkedIn has powerful, targeted ad capabilities that can help marketers reach over 690 million users.

The costs of running LinkedIn ad campaigns are relatively high. Still, the audiences you’ll reach are higher-quality than other sites because leads are much more qualified than other social media channels. Your ads will always be seen by business-minded individuals targeted based on relevant demographic information like job title, claimed industry, and working location.

In addition to its higher costs, LinkedIn doesn’t have high click-through rates (the average is .45% lower than Facebook).

Because of its exclusivity, eCommerce businesses and B2C businesses will likely have little success in their LinkedIn marketing efforts, as platform users don’t browse with the intent of making purchases as they would on Instagram or Facebook, and even less than they would on Twitter.

Having said that, B2B businesses that use the platform may have something to gain.  

When should you advertise on LinkedIn?

82% of B2B marketers report using LinkedIn as a means of networking and making professional connections. Whether you’re hoping to raise brand awareness, get event registrations, advertise job opportunities, or recruit new employees, LinkedIn’s ad manager will help you designate target audiences and draw in the leads you need.  

If you’re looking to advertise a new job opportunity, use LinkedIn. If you’re hoping to network and grow connections in your field, use LinkedIn. If you’re a recruiter, use LinkedIn. The cost of advertising on the platform pays off for those who use it because, as mentioned above, the leads are significantly more qualified than they would be if you were to advertise a job on Facebook.

If you choose to incorporate LinkedIn into your B2B marketing strategy, using a platform like RollWorks can help you track campaign success and understand if the platform is worthwhile for your marketing strategy. RollWorks will give you campaign metrics in the form of activity graphs that provide overviews of conversions, cost per click (CPC), and return on investment (ROI).

RollWorks can be integrated with HubSpot, allowing you to get an overview of your campaign success across all platforms.

Nevertheless, B2C businesses do have opportunities to use LinkedIn for a variety of different scenarios besides engagement and conversions. For example, if you’re a B2C company looking to open a new storefront in an entirely different city, using LinkedIn to advertise job postings can be beneficial. The ad targeting will help you segment relevant audiences in that location and recruit professionals best suited for those positions.

TikTok

TikTok is a relatively new advertising platform for marketers to use. The company recently launched TikTok For Business, where marketers can learn about TikTok advertising and create ads that are best suited for the app.

The social media network has recently taken off and is available in 155 different countries, with over 600 million active monthly users. These users spend more time on the app than any other social media site, having an average session time of 10.85 minutes. Given this, the advertising potential on TikTok is high, especially when it comes to awareness and engagement.

TikTok, like over visual platforms, favors high-quality videos, but the preferred type of video content is different, which makes it more difficult to find success. This is because TikTok is popular among Generation Z, and most of its users are between the ages of 10 and 19. While the app can give you exposure to a younger audience than most other social media apps, this demographic is very specific in the types of content they enjoy. They shy away from ‘sales-to-drive’ leads promotions and prefer informal behind the scenes content ads.

They like to see a more human side of your business, like who creates the products you produce and what day-to-day looks like for your business employees. If your business is not prepared to meet these needs, it will be hard to benefit from the high engagement rates that TikTok has to offer. However, there is always room for growth and businesses to devise a marketing plan that favors TikTok preferences.

When should you use TikTok?

Businesses that will find the most success on the app are ready to, or already, create and post behind the scenes, organic content on their account. If you’re a clothing company, this could look like a behind the scenes video of a photoshoot for your new clothing line.

If your brand or business is B2B focused and typically creates sales-driven formal content, utilizing the platform would require a significant amount of focus diverted to a TikTok marketing strategy to make the content it prefers. Henrickson says, “When it comes to newer or more experimental channels like TikTok, they’re worth trying if you have the resources. Beating the competition to a platform and succeeding is great, but if your other tried and true channels suffer because of it, it probably isn’t the right move for your brand in the long run.”

advertising on social media platforms

That being said, if your business is looking to branch out and produce content to display a new, human side of your company, TikTok is a great place to start, especially since engagement rates are higher than Instagram and Twitter across all follower levels. Using the platform can help you diversify your content types and share a creative side of your business.

Additionally, TikTok does favor influencer marketing and influencer content. If your business already uses this type of advertising, using TikTok as a place to post this content is worth considering.

Making Your Final Decision

Choosing the platform you’ll use to execute your marketing strategy depends on your overall business goals and business type. If you’re consumer-purchase focused, you want to use a platform that will entice your audience to purchase your products, like high-quality Instagram photos. If you’re a recruiting company, you want professionals to know that you’re serious about your efforts and not running a scam, like LinkedIn job postings.

Delaney says, “I’m usually in favor of testing out various types of creative content across different objectives and audiences on multiple platforms, iterating on those results, and comparing over time.” You may find that a platform you initially thought was best doesn’t draw in the results you were hoping for.

If you analyze your campaign metrics and pay attention to the campaigns you run, you’ll get the information you need to make educated decisions about your marketing efforts. You can determine which platform offers the best results for your business and use that to inform future media placements.

social media content calendar

The Future of Social Video: A Brief Look Into What’s Next [Expert Predictions + Data]

The Future of Social Video: A Brief Look Into What’s Next [Expert Predictions + Data]

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

And it’s working: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a research report from Adobe. And over 60% of marketers plan to increase their investment in video over the next year.

Right now, video is performing incredibly well on social media. So where is it headed during the rest of this year and beyond?

Read on to learn more about the future of social media video trends with these predictions backed by today’s research and notable marketing experts.

Check out our interactive guide to creating high-quality videos for social  media here.

The Future of Social Media Video

YouTube, Facebook, and Instagram will be the preferred platforms for social media videos. 

While video will content to grow in popularity on social media, not every platform will benefit equally from this growth. Some social media platforms will be better equipped to create, publish, and share videos than others. And, the ones where marketers are the most successful will be the ones that brands will gravitate towards the most — namely Facebook, YouTube, and Instagram.  

For instance, over 100 millions hours of video a day is watched on Facebook, and of the 79% of marketing teams that published videos on Facebook in 2020, 85% said it was successful. Of the 85% of marketing teams that published videos on Youtube, 83% found it to be successful. And, 65% of video marketers said that they plan to include Instagram in their 2020 marketing strategy because of how effective video content was on this social media platform. 

These three platforms will be the most popular when it comes to social media video content. Not only do they already have millions of active users, but they also let you engage with followers after you post a video. The more you respond to comments and communicate with your audience, the more they’ll interact with your content the next time you post.

Adweek’s Meghan O’Neil offers this advice.

“When you engage with your fans on Twitter and Facebook, it makes them all the more likely to notice when you have a new video up… and share it with their friends.” – Megan O’Neill, Adweek

There will be more video-based social media platforms.

While Facebook, YouTube, and Instagram will start as the leading platforms for social media video, that doesn’t mean they’ll be alone at the top for long. In fact, there’s already been a wave of new video-based social media platforms that are rapidly gaining popularity around the world. 

Take Twitch, for example. In just eight years, the video game streaming platform has grown from 102K viewers to over 1.4 million viewers.

Twitch-usersImage Source

Tik Tok is another good example. It was the number one app downloaded in 2020 with an estimated 738 million downloads. With over 500 million active users, Tik Tok is now the sixth largest social media platform in the world behind Instagram, WeChat, Facebook Messenger, Facebook, and WhatsApp. 

But, Tik Tok and Twitch aren’t the only social platforms aiming to joining the ranks of Facebook, YouTube, and Instagram. Aside from smaller players like Meerkat and Parascope, Twitter is now getting into video with its newest feature, Fleets. Fleets are temporary posts that expire after a day, similar to an Instagram Story. With Fleets, users can post videos to their timelines which are six times more likely to be retweeted than a photo tweet. And, research from Nielsen suggests that Twitter video is twice as memorable than videos watched on other social media platforms. The reasoning here is that Twitter videos tend to be viewed as more organic and genuine than videos posted to Facebook, Youtube, or Instagram. 

Social media platforms will compete with streaming services. 

The next frontier for social platforms like Facebook, YouTube, and Instagram appears to be television. In fact, Facebook marketing expert, Mari Smith, told Likeable that she believes that Facebook’s goal is “to become the next generation digital streaming television platform.”

“Facebook is on a mission to become the next generation television platform” – Mari Smith

This means that Facebook would completely directly with brands like Netlix and Hulu. Its goal is to become the destination for video streaming and, according to Smith, it’s investing heavily in its “Watch” feature to accomplish that goal. 

YouTube, on the other hand, has been experimenting with YouTube TV since 2017. With YouTube TV, users can watch live television without a cable subscription. This is much different than YouTube’s original approach, which was completely centered around user-generated content. With more social media platforms competing in its space, YouTube is expanding its offering to appeal to a larger audience. 

Let’s not forget Instagram, either. While it doesn’t offer a full-fledge streaming service, Instagram recently launched its IGTV feature which is geared towards long-form video content. And, rather than having to tilt your device sideways to watch a video, IGTV expands the image so the video can be watched from your device’s vertical interface. Research shows that watching videos from this angle improves its completion rate. 

Video will become part of the shopping experience. 

Video was already becoming a standard part of the customer experience, and now, as more people are working from home and shopping online, it’s an essential for brands trying to promote their products. Social media presents the perfect opportunity to share these videos as 61% of consumers crave video content when interacting with a brand. And, 55% of people will use a brand’s video content when making a purchase decision. 

Here’s an example of how J. Crew is using video to promote its new products on Instagram. 

 

But, product promotion isn’t the only way to capitalize on social media video. Brands like Napoleon Cat are creating “explainer” videos where they explain how a product works and who would use it. 

 

Other brands are hosting Q&A sessions and posting customer testimonial videos as well. This provides a level of social proof that helps customers trust a brand after they watch one of these video. For example, here’s a testimonial video for Clek created by one its customers. 

These are a just a few ways that social media videos are affecting the customer experience. As Brian Halligan highlights in the quote below, these are the timely opportunities that “marketers need to adapt to or risk extinction” by falling behind their competitors. 

Tweetable_Quote_Halligan

For more video tips, learn how to create social media video ads

free guide to using video in social media

Top Social Media Tools You Need to Use in 2021

Top Social Media Tools You Need to Use in 2021

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.

The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

However, social media can be extremely time-consuming. It also spans so many diverse tasks, ranging from data-based activities like tracking analytics, to creative jobs such as designing graphics.

Download Now: Free Social Media Calendar

It can be difficult to find the skills and manpower needed to execute a good social media strategy — which is why you need social media tools to help you out.

Below, we’ll cover the top social media tools you should be using in 2021 to help you save time and increase conversions.

What makes for a good social media tool?

Although the term “social media tool” is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have.

It saves you time.

The goal of a social media tool is to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won’t focus on quality.

It helps you increase brand awareness.

One of the biggest benefits of social media is its ability to increase your brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind.

Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it’s an Instagram scheduler like Later so you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness.

It’s easy to use.

Social media tools are only a time-saver if they’re easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.

Many social media tools provide tutorials on their websites. Others, such as Kicksta, have top-notch customer service so you can get immediate expert advice if you need help getting off the ground.

It’s affordable.

Social media tools should be affordable (and most of them are). Many high-quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories.

With social media tools, there’s no need for you to go back and forth with the accounting department trying to get your budget approved. Most social media tools are already budget-friendly so all you need to do is sign up.

It keeps you organized.

One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy.

For example, HubSpot’s Social Inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later.

1. HubSpot’s Social Inbox Tool

Price: Starts at $800/month, included in the Marketing Hub Professional tier

HubSpot’s Social Inbox tool saves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.

HubSpot also integrates all of your marketing with your CRM, so it’s easy to figure out how many leads and customers you’re receiving directly from social media. “HubSpot Marketing Hub … puts the potential of corporate marketing within everyone’s reach,” one customer says.

top social media tools hubspot social inbox

2. Kicksta

Price: Starts at $49/month for individual creatives

Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.

Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”

top social media tools kicksta

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3. Lightroom

Price: Starts at $9.99/month

Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.

Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.

top social media tools lightroom

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4. Canva

Price: Free, or starts at $9.95/month

Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company’s social media accounts. The website has dozens of templates — everything from Facebook banners to Instagram stories to Twitter posts — so if starting from scratch to create social graphics seems intimidating, use a template instead.

One user said, “Canva has been a lifesaver to me and my business. No more hours sitting in front of the computer coming up with graphics for social media post[s] or Pinterest post[s].”

top social media tools canva

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5. Unfold

Price: Free

Described as “a toolkit for storytellers”, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.

It’s an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

top social media tools unfold

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6. HypeAuditor

Price: Starts at $200/month for 50 reports

You’ll never earn money from fake followers — they just make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. That’s why HypeAuditor weeds out fake followers on your Instagram account to help you determine your organic reach.

Additionally, HypeAuditor analyzes your audience to figure out where they live, their age and gender, and which of your followers are ghosts.

top social media tools hypeauditor

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7. Retouchup

Price: Starts at $0.25 per image

The website Retouchup provides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don’t do the work yourself — instead, just submit a photo and the website’s experts will edit the photo for you within 24 hours.

“You’re making me look like an awesome photographer!” one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.

top social media tools retouchup

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8. Marketing Video Builder

Price: Free, or starts at $33/month.

Marketing Video Builder by Animoto helps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don’t even need editing experience to get started.

You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience. Additionally, if you’re a HubSpot customer, you can integrate that account with your Animoto account.

top social media tools marketing video builder

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When you create videos, you can use a pre-built storyboard template curated by either Animoto or HubSpot. Alternatively, you can make a video from scratch. When you’re done, you can export the video to your HubSpot file manager with one click and manage it from there.

Animoto also integrates with Getty Images, Facebook, YouTube, Twitter, and LinkedIn, so you can have video tools for a good portion of social media platforms all in one place.

In addition to the HubSpot Social Inbox Tool, which is helpful while planning and executing campaigns, these social media campaign tools are also helpful to add to your tool belt.

1. Falcon

Price: $129/mo.

Falcon is a social media management platform that allows you to create posts for social networks on a collaborative content calendar.

It integrates with HubSpot, Microsoft, and Salesforce to help users streamline marketing tasks among teams. For a visual to see how Falcon integrates with other software, refer to the photo below:

top social media tools falcon

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HubSpot customers can use this integration to create audience segments. These segmentations will help you target your customers with social media posts, making sure your content is being seen by the right people. Any changes you make within HubSpot will automatically transfer to Falcon, so you don’t have to worry about manually updating content.

2. Quuu

Price: Free, or starts at $19/month.

Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You’ll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you’ll always have relevant posts for your audience.

top social media tools quuu

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If you’re a HubSpot customer, you can integrate the two platforms. Quuu finds the best content for your social profiles, and HubSpot lets you control those suggestions. You can go to your draft folder via HubSpot and pick which content you want to upload if your Quuu account isn’t automated, which you can change.

Quuu looks for content so you don’t have to. The tool also integrates with Buffer, Hootsuite, and Socialbee.

3. Later

Price: Free, or starts at $7.50/month

Social media marketing platform Later lets you plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.

You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin.Bio feature for Instagram helps your posts become instantly shoppable.

“I love that you can either use it via the website or app on-the-go,” one user remarks. “It is one of those apps that I could not live without … Later is [a] super easy tool to set up.”

top social media tools later

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There are numerous choices out there for high-quality social media tools. Ultimately, it’s your job to decide which tool is the best fit for your needs, your budget, your campaigns, and your marketing goals.

4. Design Wizard

Price: Free, or starts at $9.99/month

This tool lets you create different types of content, like photos and videos, with no professional editing experience required. If you have a limited budget and time on your hands, this free visual content tool is ideal for you.

Design Wizard has a library of over a million multimedia graphics for inspiration and use. Plus, all images are licensed for commercial use, so if you use one from the site, you won’t run into copyright infringements.

top social media tools design wizard

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Over to You

Your beautiful, on-brand images will be able to integrate with HubSpot. You can manage all of the files you create with Design Wizard from your HubSpot account, which you can use for campaign posts.

Need a painless way to track your social interactions? Try HubSpot’s social inbox tool today.

Editor’s note: This post was originally published in May 2019 and has been updated for comprehensiveness.

social media content calendar