Top Social Media Updates You Need to Know: November 2020

Top Social Media Updates You Need to Know: November 2020

Christmas music is playing in stores, trees are shedding their leaves and fuzzy socks are finally making an appearance — the holidays are officially around the corner. During this time of the year, shoppers are on the lookout for all types of purchases. As a business, you can reach your ideal customer with strategic and innovative solutions, and social media platforms are making it easier for businesses to win sales with new tools and features. From new Pinterest ad options to TikTok’s latest eCommerce partnership, here are the top social media updates this November.


Social Media Updates

Instagram

Instagram and Messenger Cross-Platform Messaging

There’s a new integration in the social media world and it’s between Instagram Direct and Messenger. People using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa. This means that you can cross message from Messenger and Instagram, and you’ll be able to see your Messenger threads in Instagram Direct. But your existing Instagram messages and call details will only be available in Instagram, at least at this point. 

Instagram social media updates November

Pinterest

The holiday period is fast approaching and Pinterest is on top of it. To help retailers make the best out of this busy shopping season, Pinterest announced a range of new features designed to help merchants maximize reach and sales, including new ‘storefront’ profiles and a new shopping ad format. Here are the latest updates:

New Ad Slots

With the holiday shopping season around the corner, Pinterest is helping businesses reach more people with new ad slots. As more people use Pinterest to shop and look for ideas and products from brands and retailers, Pinterest is integrating ads into more shopping experiences across the platform to deliver relevant content where it’s welcomed by shoppers.

Pinterest social media updates November

Now, advertisers will be able to place ads in Pinterest Lens matches, the ‘Shop’ tab within Pinterest search, and even shopping matches on Pins. Pinterest is also looking to give marketers more data on the path to conversion from each Pin with new, in-depth insights on specific Pin performance.

New Ways to Shop

Pinterest’s updated the Shop tab on business profiles, putting more emphasis on the presentation for browsing in an effort to replicate the in-store shopping experience.

Pinterest's new Shop Tab

According to Pinterest, the updated enables merchants to ”transform their shop tab into a storefront with featured in-stock products organized by category, featured product groups and dynamically-created recommendations.” 

The update provides businesses with more ways to showcase their products on the Shop tab, encourage shoppers to make a purchase. 

Merchant Storefront Profile and Discovery

A “recommended for you” feature goes a long way and especially on Pinterest. When users search for shopping-related ideas, they will now also be shown a list of recommended merchants in their search results. Talk about a boost in traffic and exposure for your business – this feature could see significant traffic pushed in your direction, if the products are a good match for the search query.

Pinterest merchant storefront discovery

New Product Tagging

Make your store a one-stop-shop for users by tagging your products alongside your photos. Pinterest is testing a new product tagging option which could give merchants the ability to tag their own images with exact products. However, note that businesses have been able to tag products within Collection pins for some time, but this new option gives businesses additional options for product tags, which provides added promotional opportunities.

Pinterest new product tagging

Catalog Updates

For an even more streamlined shopping experience, Pinterest is also improving its catalog ingestion process, making it faster and simpler for merchants to upload their catalogs and activate shopping ads. This new improvement will include “faster Catalog feed ingestion, video as the main hero image in collections, collections as a new shopping ad format and a new preferred scheduling tool” that enables retailers to upload products on their own time.

Pinterest Catalog Updates

Paid Promotions

Lastly, Pinterest is improving its paid promotions by bringing together Catalogs and collections to make collections a shopping ad format. For an elevated look, brands can now also select a main asset and a corresponding product group to create a multi-image ad unit.

Additionally, take your brand’s story to the next level with a new video option as a hero in a Collections ad unit, further expressing your brand story. Seeing that video views on Pinterest have increased more than 3x in 2020, this video unit could provide a great opportunity to maximize your Pin promotions and increase interest in your products.


Facebook

Facebook Removes 20% Text Limit on Ad Images

Facebook is removing its restrictions on ads which include more than 20% text in the main image. This new update removes any reach restriction for this, meaning that ads with more than 20% text in the main image will be displayed, as normal, and will reach the same amount of people as any other Facebook ad. Facebook still maintains that ad images with less than 20% text perform better, and recommends that advertisers keep their text short, clear and concise in order to get their message across effectively.

With less than 50 days to Christmas, Facebook has released a range of new products to help retailers make the most of the season. These include:

Ads with Product Tags on Instagram

Businesses can now add product tags to their Instagram ads within Ads Manager, enabling people to discover and shop your product more easily. Product tags are not a foreign concept to Instagram – brands have been able to tag their products in organic posts since 2016, but until now, businesses couldn’t add these tags directly in their ads. The available formats for ads with product tags include photos, videos and carousels.

Facebook social media updates November

New Custom Audience Options

Facebook’s adding some new Custom Audience options to help businesses retarget the warm audiences who’ve showed an interest in purchasing from them.

According to Facebook, “With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.”

With 70% of customers more likely to convert when retargeted with display ads, this update could prove to be a highly effective tactic. Facebook’s Lookalike Audience are also a powerful opportunity to reaching people with similar traits to those who are already purchasing from you.

Discount Feature for Facebook Shops

If you have a Facebook Shop, now’s the time to take advantage of the upcoming holiday season by sharing your discounted products on Facebook and Instagram.

Facebook social media updates November

According to Facebook, “You’ll be able to put individual products on sale, create offers that can be automatically applied – like “Spend $50 and get 10% off each eligible item” – or offer a discount on an item by letting customers apply a promo code. To make sure customers know of the discount options available to them and pique their interest, you can get creative by adding a banner to your shop.”

Facebook’s discount feature will make it much easier for businesses to run quick promotions in their Facebook shops, which could play a key role in getting more customers interested in your products. 


WhatsApp

New Business Features

What started as a messaging app is now evolving into a business-savvy solution for brands to connect with their customers in a faster, more efficient way. In recent weeks, WhatsApp announced that it will focus on expanding its in-app shopping options and give brands new tools for managing their interactions to maximize its business potential. Here are the latest updates on WhatsApp Business:

Shopping:
Due to the increase in business activity in 2020, WhatsApp is making it easier to expand ways for people to check out available products and make purchases right from a chat, with the availability for businesses to integrate these features into their existing commerce and customer solutions.

Facebook Hosting Services:  
To accommodate the varying technology needs that businesses require to best accommodate their customers, WhatsApp is planning to expand their partnerships with business solution providers. Additionally, the messaging platform will also provide businesses the option to manage their WhatsApp messages via hosting services, which will be offered by WhatsApp.

WhatsApp will charge business customers for some of the services offered. At this point, it’s not clear what services WhatsApp will be charging for but as you consider the next steps for your business in WhatsApp commerce, keep the potential costs in mind as these services roll out in the months to come.


TikTok

New Partnership with Shopify

With businesses continuing to rely on digital tools to serve their customers, TikTok has now integrated more eCommerce options by announcing a global partnership with Shopify. 

As explained by TikTok:

“Today, we’re announcing a global partnership with Shopify that will help more than a million merchants create and run campaigns directly geared toward TikTok’s highly engaged community.”

TikTok social media updates November

Shopify merchants can access core functions of TikTok’s Ads Manager without leaving the Shopify dashboard. Highlights include: 

  • New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high-quality TikToks in minutes.
  • Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

It’s an exciting time for businesses of all sizes to reach their ideal customers on TikTok. Looking to get started with advertising on TikTok? Get in touch with us today.


Snapchat

New ‘Sounds’ Option within Snaps

Snapchat is bringing music to its platform with a new feature called “Sounds,” which similar to TikTok, allows users to add song clips to their Snaps and Stories.

Snapchat Sounds in Snaps

With Sounds on Snapchat, users can add music to their Snaps (pre- or post-capture) from a curated catalog of music. When you receive a Snap with Sounds, you can swipe up to view the album art, song title, and the name of the artist, an opportunity especially relevant to music marketers. Beyond TikTok and Instagram’s Reels, Sounds will help Snapchat stay relevant and competitive, even if only iOS users get access at first.


LinkedIn

LinkedIn Launches Stories to all Users

LinkedIn has a new look and at the heart of it is the platform’s own version of Stories. The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds long, offering a more casual and immediate way to share news, insight and highlights.

LinkedIn stories rollout

According to LinkedIn, Stories is inspired by the platform’s community of members and organizations that come together to help, support, and inspire one another, which seems to be especially beneficial during these times. Have you found success connecting with your network on LinkedIn Stories? Let us know in the comments below!

Quick Recap (Social Media Updates):

  • Instagram: Instagram and Messenger cross-platform messaging
  • Pinterest: New Ads Slots, New Ways to Shop, Merchant Storefront Profile and Discovery, New Product Tagging, Catalog Updates, Paid Promotions
  • Facebook: Facebook Removes 20% Text Limit on Ad Images, Ads with Product Tags on Instagram, New Custom Audience Options, Discount Feature for Facebook Shops
  • WhatsApp: New Business Features
  • TikTok: New Partnership with Shopify
  • Snapchat: New ‘Sounds’ Option within Snaps
  • LinkedIn: LinkedIn Launches Stories to all Users

Tune in next month for another round of social media updates!


If you are looking to improve your social media results or have questions regarding the latest platform updates, we’d love to chat!

How to develop a strong social media linking strategy? – [Case Study]

Since the first Facebook post, Tweet and Instagram upload, social media has brought about something of a technological and https://www.bbc.co.uk/news/business-18013662 social revolution. Social media is a part of most people’s everyday lives as we share information, pictures ad stories online with friends, family and wider audiences. Whilst social media might provide entertainment and help us keep in touch with people, for businesses it is a highly competitive environment where thousands of businesses of all sizes are competing for the attention of potential customers.

Social media is important because it builds trust in a brand, allows people to share reviews online and gives businesses an opportunity to develop more meaningful relationships with its customers. Because there is so much competition and so many businesses all wanting to talk to targeted groups of potential customers, effective use of social media is about more than just posting some interesting content.

Developing a linking strategy which helps to promote your brand is an essential part of any digital marketing activity, but every social media platform that you use needs a different approach which reflects and recognises the particular nuances of each platform. This activity also needs to consider the users for each platform and the reason that you are using that platform in the first place. It’s also important to have a method for monitoring impact and engagement with social media.

Done well a linking strategy will; help to optimise links, increase website traffic, improve brand awareness and enhance visibility on search engine results pages.

On Twitter

The recent pilot to increase Tweets from 140 to 280 characters has delivered an increase in the number of tweets but has seen no real difference in the length of tweets! Twitter works really well for linking content. Over 90% of all Twitter content is focussed around clickable links. To make the most of this opportunity, here are some tips:

  • Make sure tweets are brief and succinct
  • Make sure links are clear, and that your bio also features links to your website
  • Twitter offers a ‘pretty links’ PlugIn – make sure you’re using it to help make your tweets more noticeable
  • Use a tool such as Hootsuite to schedule Tweets – you might be busy during the daytime when your customers might be looking at Twitter, so use a solution that keeps your business engaged when it matters to your customers

On Facebook:

Facebook offers a number of promotional opportunities from creating a page through to PPC advertising targeted at specific demographics. Increasingly Facebook has repositioned itself as a platform for sharing between friends and has downplayed the commercial aspects of the site. This means that linking is even more important. So, when you’re putting content of Facebook always make sure:

  • Links are visible so people can see them – this is known to deliver increased click-throughs
  • People have limited attention spans, especially when scrolling through their updates, so keep descriptions brief
  • Images and videos are always going to capture people’s interest (and Facebook likes this sort of content as well)!
  • At least occasionally that you offer information and content for free
  • And don’t forget to promote competitions and freebies to get people through to your site

On Instagram

Although less focussed on linking content, Instagram is proven to help with business engagement – and business that use the platform well benefit form much higher engagement rates than Facebook! Remember that Instagram won’t allow you to put links on your posts, so there are other ways to maximise your use of Instagram:

  • Adding a pretty link to a biography is really helpful to encourage engagement
  • Adding a deep link to your website to take people into a specific part of the site is often more effective on Instagram than simply linking to your home page
  • As Instagram is an image led platform, high quality images are absolutely essential. Creating a photo library of high quality imagery will help maximise the impact of Instagram.

So remember, Facebook and Twitter are great for links, but effective linking on Instagram is likely to have a far more impactful result when it comes to customer engagement!

Leverage The Power of Social Media to Make Your Infographics Popular

Leverage The Power of Social Media to Make Your Infographics Popular

Infographics are getting more creative as brands continue to experiment with new ideas. Many businesses have jumped into the fray, and just like any other brand messaging tactic, Infographics too require ‘marketing’ to maximize the content reach.

Infographics and social media together reveal the evolved trend of ‘brand visualization.’

Social media has proved to be to be an effective tool from the perspective of brand marketing, irrespective of the domain in which your business operates. And talking about infographics, it is increasingly being used by different companies to communicate their message in an effective manner, in a compact visual format.

The crux of the matter is that brand communication is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats. And, it is indeed an opportune time for brands to make optimum use of this new communication pattern, considering the short-attention-span the internet-audience has in today’s times.

So, here we are. Social media users are also tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally.

A majority of the viral links on social media are now videos or GIFs. A quick go-through message using Youtube, Pinterest, Facebook etc. leaves a lasting impression. Users are enticed to view the compelling brand stories (said through graphics or pictorials), rather than taking out time to read text loaded links.

infographics-and-social-media-together-reveal-the-evolved-trend-of-brand-visualization

In other words, a visual hunt is likely to fetch your better brand attendance now. If you have ‘brand illustrations’ or infographics to share, then go a step ahead and put it on social media platform, to gain quick online traction. You just have to get the combination strategy right. Here’s how:

1. Message ‘In-boxed’’

Bind your brand think-tank with social media subscribers. When you are trying to increase your brand reach (using infographics and digital networking), it should result in online conversations. Therefore, the idea is not to just present the brand differently but to do it to make a difference.

Social media users should be able to absorb the ‘implied’ message and pass it on. Once you get it right, your message or brand is expected to get multiple clicks in no-time.

2. Message ‘Checked’

Unlike your mass brand campaigning, through email or mobile messaging, for example, social media users have a ‘right-to-dump’. But then, the opposite is also true. A powerful Infographics, good in design and messaging, is expected to drive ‘brand impression’ in the most dynamic fashion. You just need to ‘tail-it-right’.

3. Message ‘On-board’

Once you start campaigning on social media, you will try and connect with the maximum number of users. Use different social media platform to maximize your reach. Facebook and Twitter are likely to be your first choice but, it is really Instagram and Youtube driving the ‘diagrammed’ traffic.

Initially, when you are cultivating a brand through online networking, it is good to use all social media channels available. A tried and tested approach works, to ‘personalize’ brand reception later, using the same e-channels. The thumb rule is to be everywhere to begin with.

use-different-social-media-platform-to-maximize-your-reach

4. Message ‘Mobility’

Imagine you make a ‘deal’ on your mobile phone. Infographics is your best way to reach the busy and mobile, social media users. Quick attention span and no time to read can only be dealt with ‘smart sketched’ web tactics.

An attractive display of your ‘message’ in the form of a simple infographic is the ice-breaker. Later, it can set the mobile social media users on fire. People check their social media accounts multiple times in a day.

5. Message ‘Sorted’

Social media impressions are here to stay. By, leveraging your brand content through ‘infographics’ on social media, you built ‘intellectual capital’ and ‘to-do image’. One, your customer ‘know-how’ is reflected through clear messaging, and second, once a brand is consumed ‘visually’, it is expected to create a better recall.

Brands are here to stay. Once you have connected the ‘product features’ with the right set of consumers, you have added value to the whole category, and at the same time, created a brand worthy in the segment.

It is now evident that visualization of brand information is going to reach the next level, with the help of infographics and social media both. As we continue to find ways to compress information and reach out to people who actually consume it, social media is a proven way, further fitting into delivering on your exact purpose.

You don’t need to tell people to come and see your brand. Instead, you invite them, confluence them, and at the next stage, you drive ‘brand-led’ conversations without making a real effort. If you are confident of having the right marketing strategy in place, there should be no reason to say, “I can’t do it”.

Infographics and social media channels are a lethal combination which should find a place in your marketing plan. Together, they form a consumer-led brand world, which survives on cutting visuals, designs, text, data, and knowledge.

social-media-impressions-are-here-to-stay

Rounding Off

It is important for a brand manager to put the best brains behind the job. Infographic Design Team is a team of strong talent put together to execute infographics projects. By good talent, we mean a diversified team of creative ninjas, multi-dimensional designers, and professionals, who can add ‘real’ value to your brand, viz. a viz. digital brushing of your brand image.

So, whether you need interactive infographics, short infographics, 3D infographics, presentations, social media graphics or video Infographics, our team of over 120 experienced professionals has delivered over 2000 projects to over 700 clients across the globe over the years. Our technical competency is adequately matched with our intuitiveness to assist you in establishing a strong brand-connect and creating an everlasting bond with your target audience.

So, give your brand the ‘Midas touch’ with the right infographics and turn things a notch higher by leveraging social media to take the message far and wide.