How to Create a Solid Landing Page That Converts

How to Create a Solid Landing Page That Converts

If you want to convince your visitors to take action on your website, you have to create a solid landing page.

A landing page is a special web page designed to promote your products or services to boost your sales and reach your conversion goals. Many marketers often confuse a landing page with a homepage. But the two are completely different.

A homepage is usually the first page of a website that is designed to provide information to its visitors.

A landing page, on the other hand, is not necessarily the first page of your website. The main objective of the landing page is to persuade a visitor to take a specific action.

This can be to make a purchase, subscribe to a newsletter, download a digital file, etc. It can be different for different businesses based on what their conversion goals are.

Landing pages are more about conversions and hence are directly related to the success of your business. That’s why it’s important that you create a solid landing page that can convince people to do what you want them to do.

Here are a few tips that can help you create a powerful landing page that converts.

1. Choose a Powerful Landing Page Builder

The first step to creating a solid landing page is to choose a powerful landing page builder. There are various page builders that’ll help you create beautiful landing pages for your website. But it’s important that you choose a page builder that suits your business needs and aligns with your designing skills.

Plugins like SeedProd can be a great option for all marketers, irrespective of their business goals.

This plugin is super easy to use and is highly flexible in terms of customizing your landing page designs. To make things simpler, it offers an intuitive drag and drop builder and some pre-built landing page templates too. You can either use these templates directly and tweak them a bit for the final result or create your own landing page from scratch.

SeedProd also offers various pre-built smart sections like headers, calls to action, FAQs, and more. You can simply drag the section you want and drop it on the landing page in your page builder. The good thing about this plugin is that you can use it to create a professional-looking landing page even if you have no designing skills at all.

2. Keep it Simple

The next important point to remember is to keep your landing page simple. It’s easy to design good-looking and complex landing pages when you have a good page builder.

But the problem is that when you offer too much information and several options on a single page, you end up confusing and distracting your visitor. As a result, they’ll take more time in making a decision.

If you don’t want that to happen, always keep your landing page as simple as possible. Keep your copy brief and try to keep things relevant and specific. You also need to ensure that your visitors aren’t distracted by any headers or links. The main motive here should be to highlight the core message of the page.

3. Add a Killer Headline

Your headline is the first thing that your visitors will notice on your landing page. This means that your headline will set the first impression on your audience. And based on that, they will either continue to read further or opt-out of your landing page.

The secret of good copy is to get your user to read every sentence one after the other until they reach the call-to-action. And the headline is the first sentence in this process. So make sure you have a powerful and catchy headline that hooks the visitors right away.

You can use tools like the IsItWP Headline Analyzer to find out how powerful your headline is. Just add your headline to the given field and click on the Analyze button. It will quickly analyze it for you and tell you how good it is by rating it on a scale of 100.

The higher this number is, the better your headline will be. It also checks the balance of words, the use of emotions, power words, etc., and tells you if it needs any improvement.

4. Add Social Proof

Another important element that can instantly make your landing page more powerful is strong social proof. These are small messages that show up on your website when a visitor engages with your brand and looks something like this –

These notifications trigger FOMO in your visitors, and they instantly respond to it.

FOMO or Fear of Missing Out is a psychological phenomenon that arises out of the belief that others are enjoying something without them.

So when they see social proof of others buying your product, they try to grab the opportunity in fear of missing out. Using social proof on your website is a very effective way of reaching your conversion goals.

Products like TrustPulse make it easy to add social proof on your website without coding a single line.

5. Use Videos

Videos always make your content more interesting. So using it on your landing pages can be a great way of catching your visitor’s attention.

The best thing about videos is that it lets you explain a complex product in a simple way within a very short span of time. Besides, it helps people understand the product better because they get to see how it appears in reality. So they know what to expect from it, and people are more likely to respond to such content.

You can simply create a video and upload it on YouTube and then embed it on your website. There are various tools that let you do that. But the best option is Smash Balloon. With this tool, embedding videos on your website becomes easy even if you have no prior experience with it.

These are some of the tips that can help you create a powerful landing page for your business. But remember, no landing page is complete without a well-optimized CTA. So make sure you add one that encourages people to click.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

Guest blogging on industry sites is a good way to raise visibility. You have a chance to show off your expertise, position yourself as a subject-matter expert and potentially raise page hits for your own site or business. This is something I’ve personally been doing for years now and I even wrote my own expert guest blogging tips for others to follow as well.

However, guest blogging might not be right for everyone — especially if you have no idea on how to get started, or what you are supposed to say when reaching out to other bloggers and industry sites. To help with this process, I wanted to make it easier for other content creators to better understand the process of guest blogging, the benefits of using it and also how to best approach new opportunities when they come to rise.

There are also many questions you might have about guest blogging as well, such as how to break into popular industry blogs? And what should you do — or avoid — to improve the first impression you make when approaching the people who run the site?

We asked 11 entrepreneurs from YEC to offer their best advice on how to earn a guest spot, ranging from keeping the email the right length to researching the blog’s audience to showcasing clips from previous work.

1. Utilize Social Media

Most popular industry blogs get tons of inquiries for guest posts. The best way to make a great impression is to reach out to the editors on social media or through an existing contributor via an introduction. This will significantly increase your chances of getting a response and actually getting published.

 

2. Explain All the Benefits You Offer

You know you’d be a good fit because you’re an expert in your field — but so are a lot of other people. When you reach out, balance explaining why you’re the right voice for the post with how your company can help. What are some example headlines for articles you could write? Will you share the post on your social media? Will you include it in a newsletter? Stand out with these added perks.

 

3. Be Genuine

Say “hello” and introduce yourself. If you’re going to say anything about the blog owner’s content, make it genuine. Don’t just say, “Hey, I was doing this search and found your page.” The blog owner knows immediately you have no interest in them whatsoever, and that you’re just looking to get your piece published.

 

4. Offer Initial Topics

Your first email should be short and include two aspects. First, show previous examples that were successful on parallel blogs. Second, show you’ve done some research by offering a couple of initial topics the editor might enjoy. Anything more than that, or super-long emails, are a surefire way of being ignored.

 

5. Get Straight to the Point

Make sure you get straight to the point. Spare the long introductions and compliments. An ideal outreach should be structured something like this: Who you are, how you know about the blog and one recent post that you loved and why, as well as what you’d like to contribute and how it would add value to their audience. Give nothing less and nothing more.

 

6. Read, Then Provide a Fresh Voice

Read through every post on the popular industry blog so you know specifically what they’re looking for in a guest post. Use in-depth analysis to formulate a guest post that brings something new to the table. You want to provide a fresh voice and insight into what their target audience is most interested in. Then write a great query and show the editor you have something of value to provide.

 

7. Give Away Solid Tips and Strategy

So many business owners want to hide their “secret sauce;” instead, be as open as possible. If you give away real tips that actually work and can be implemented, people will always be interested. Hit them with a strategy and be transparent with the data that proves it is working. The blog wants to provide quality content so that its readers keep coming back for more.

 

8. Share a Portfolio

When you reach out, share samples to show your ability and depth of expertise so the industry blog understands why you want to work with it and why you should write for it. Volunteering this portfolio shows you are proud of your work and excited to add to the blogs you have written for. It may also provide a way to create connections between others you have written for and this industry blog.

 

9. Don’t Rely on Automation

With all of the automated outreach tools, it can be very easy to get lazy with your outreach. But for any owner of a popular blog, an automated outreach email is easy to spot and usually ends up being discarded without much thought. Take the time to research the target blog and what its readers might want to see.

 

10. Tell a Story

So many people want to write and have no idea why. Instead of writing to be seen, write to tell a story. If the content is well-written and relevant, an editor will want it. You can find the submission and editorial guidelines on all publisher websites. Read them, follow the instructions, create great content and wait for a response.

 

11. Practice Proactive Empathy

There is only one question you need to ask yourself: What does the blogger care about? Your communication should be 100% tailored toward helping them accomplish their goals. Do they care about their audience? Focus on how the piece will benefit readers. Do they care about page views? Explain how you plan to drive traffic. Do they care about supporting meaningful causes? Tell them why you do what you do.

 

Get Out There and Start Guest Blogging!

Now that you’ve read through some of our expert tips and have a better idea on how to get started with the outreach process, it’s time to find some sites you can start publishing content to. To get started, check out this list of sites accepting guest posts. Remember to always submit only the highest quality of content, as these sites are getting hundreds of emails and guest post submissions monthly. Only the best will be responded to and posted to their sites.