Marketing: How to Find Underpriced Sources of Traffic in 2021

Marketing: How to Find Underpriced Sources of Traffic in 2021

The biggest challenge for any brand is to figure out how to get attention. Everyone has Facebook tunnel vision because they’re the 800lb gorilla in the industry.

But Facebook as a platform has become more difficult to work with. Yes, even more than usual. 

  • Facebook costs keep increasing
  • Organic reach is a joke
  • Unpredictable banning policies for advertisers. I’ve seen guys running the most vanilla Shopify stores ever getting banned. 
  • Public approval of Facebook seems to be at an all-time low due to The Social Dilemma documentary and Facebook banning Trump. 
  • And iOS 14 is coming. Apple will severely limit Facebook’s ability to track users’ activities across the web. 

Some people will stick to Facebook no matter how much their platform changes. However, all these changes have many marketers scrambling to diversxify away from Facebook. So the question is, which platforms should you focus on for distribution? 

I want to share a mental model that can help you answer that question.

Think about attention as an asset class
. Yes, an asset such at the stock market or real estate.

The profits are made when you can find underpriced assets and exploit them. It’s kinda like buying TSLA stock or Bitcoins last year vs. buying them today.

Using this mental model: WHERE can you find attention right now that is underpriced?

If you’re a performance marketer, it’s as simple as costs vs results.

If you’re a content creator, then it’s resources vs impressions. (How much effort it takes to create a piece of content vs how much attention it gets). 

What does it take to start a successful business? Everyone talks about having a great product or building a brand.

I’ve seen so many companies over the past decade explode because they took advantage of an undervalued distribution channel. 

I’m going to share with you some examples, what causes attention to be underpriced, and where some underpriced attention assets are in January 2021. 

Whether you’re a content creator or a performance marketer, this mental model will apply.

Note: I first heard about this concept through a Gary Vaynurchuk video. 

Companies Built off of Underpriced Attention

Between 2013–2016, everything I posted on my Facebook page reached at least 75% of my followers

For example: If I had 10,000 Facebook fans, each post reached 7,500 people. So I took advantage of that and posted twice a day. 

These days, I have 30,000 Facebook followers. I’m lucky if posts even reach 5% of my followers.

What happened? Facebook started tweaking the algorithm. They wanted to make more space for ads and posts from friends and families. 

But during that time period, so many content powerhouses such as Buzzfeed were built.

2013–2016 was the golden age for Facebook fan pages. Now imagine trying to build a media company in 2021 off of Facebook fan pages.

The playbook doesn’t work anymore.

GymShark is a billion-dollar company that sells fitness clothing. Their marketing came from partnering up with emerging social media fitness stars. They’d give them free merchandise, and the stars would promote their affiliate link. You might know this now as influencer marketing. However, this was groundbreaking back in 2012. 

Warby Parker hired a publicist within a few days of launching. The publicist helped them get featured in GQ with an article called the “Netflix of Eyewear.This led to a 200,000 person waitlist. 

So many DTC brands got huge during 2012–2016 because Facebook clicks were so much cheaper.

Are you seeing a pattern? There’s a “golden age” for every distribution channel. There’s no need to whine because you missed out on the golden age for something.

You’re in the middle of the golden ages of several distribution channels right now—you just have to figure out what they are. 

What Causes Attention to be Underpriced

Let’s look at the underlying forces affecting attention. Understanding this means you’ll be able to identify opportunities a decade from now. 

1/ First, People underestimate network effects.

There’s always a hot new platform. People love novelty, and each younger generation wants to claim a platform of their own.

A hot platform can grow its user base exponentially, and that user base is hungry for content.

There’s a sweet spot where the supply of content can’t meet the demand.

In the early days, there’s not enough content creators to feed the machine. So anyone creating content is going to get a massive organic boost.

That’s why it seems like there are new TikTok celebrities every day, while building a fanbase on YouTube is so much slower. 

This reminds me of one of the 22 Laws of Immutable Marketing: “It’s better to be first than It is to be better.

You HAVE to bring your A-game to stand out on YouTube now. People demand great editing, a charismatic personality, and high production values.

A decade ago? Sitting down in front of the camera and telling stories could go viral. People didn’t have options.

/2 It’s a pain in the ass to advertise. All platforms are a pain in the ass to work with in the beginning.

I can’t tell you how much easier it is to set up ads on Facebook now vs 2008.

Here’s the thing: friction is good for us.

That friction is what’s keeping the competition away. Eventually, the platform will build out its advertising tools to make it easier. Then the floodgates will open.

Right now, it’s a pain in the ass to work with influencers. It won’t be one day. There will be platforms, benchmarks, and standardizations that make it easier.

Prices will go up. 

Train yourself to think that “pain in the ass” = opportunity. 

/3 Marketers don’t like to take risks.


That’s why marketers always want to know what’s “hot” and they’re constantly stealing ideas from each other.

It’s their way of lowering risk. Some people aren’t willing to give a new platform a try until they see results from other people. They’re waiting for that step-by-step guide or that case study.

It reminds me of investing in crypto or a hot stock. By the time everyone’s talking about it on your newsfeed, a lot of the profits have already been taken. 

Where to Find the Current Arbitrage Play? 

It’s tempting to feel as if it’s too late. Ah, if only I was more aggressive with Facebook Ads in 2015! Why didn’t I start a TikTok account last year?

Remember this: there’s always a new opportunity right now.

Here’s how I train myself to look at opportunities.

/1 Where is your target demographic spending their time online?

I love hip-hop and forums a lot. I remember a few months ago that this app called “Clubhouse” was blowing up. 

My fiancé love skincare. I noticed she was posting questions on different Facebook groups.

Get into the trenches and see where your customers are hanging out.

/2 What apps or websites are gaining a lot of traction?

You want to have a macro view of the landscape.

I love looking at charts. I use charts as a way to update my mental database.

Everything looks normal to me except for #8 in the Overall downloads. What is SnackVideo?

It’s important to look for data by demographic.

I saw a chart a few days ago. I can’t seem to find it anymore.

I learned two things from that chart: first, Snapchat is the #1 app for Gen Z. It ranked higher than Instagram and TikTok. I had no idea Snapchat was still popular.

Second, boomers love Nextdoor. If you’re advertising to older people, well they’re all hanging out on Nextdoor. I took a look at their advertising page. I see an advertising department that’s not well built out. Minimum spend is $25,000. This is friction, and friction = opportunity. 

Friction is good. Facebook and AdWords make it easy for anyone to advertise online. The easier it is to advertise, the more competitors you’re going to face.

You can think of friction as a defensive moat. 

Influencer marketing still works well in 2021. Part of that is due to its inefficiency. There aren’t any standards or efficiency. It’s a pain in the ass working with influencers.

It’ll be much more efficient five years from now. I can see there being more marketplaces and formulas that people follow. Contracts will become standardized. While it’ll be easier for you to work with them, the prices will skyrocket. 

/3 Always take advantage of new features on an existing platform. The first-mover advantage is real.

I made bank when newsfeed ads were first introduced on Facebook years ago. It was new and people were slow to adopt it. 

Instagram is giving boosts to anyone making a Reels video (Their TikTok competitor). Using Instagram’s “Shop” tab is free money.

On YouTube, creators that are using the “stories” feature and the “premiere” feature are getting attention that they otherwise wouldn’t.  

One great way of staying on top of platforms is to follow the right people. Gary Vee is someone who’s always on the cutting edge of social media.

He said that “” was going to be the next big thing over five years ago. If you haven’t heard of, it’s the former name of TikTok. 

Next, follow brands that are on the cutting edge of marketing. Watch what they do.

Where are the Opportunities Now in 2021?

You might be wondering where the opportunities are now in January 2021.

Here are a few interesting ones.

1/ Instagram Reels

Death, taxes, and Mark Zuckerberg stealing ideas from the latest social media apps.

He’s scared of TikTok. So he introduced the feature Reels on Instagram to play catch up. They’re incentivizing people to create more Reels by giving them a ton of reach.

If you’re a creator, Reels is a great place to get eyeballs.
If you’re a marketer, test out Reels with influencers. It’s newer so there’s not as much established pricing yet. 

/2 Clubhouse

Clubhouse is the talk of the tech world right now. There hasn’t been a social media app using audio as the main form of communication until now.

You might be thinking, isn’t that pretty much where people chase clout and try to sell courses? Well, yes. 

But TikTok’s reputation originally was where teenage girls dance. Instagram was where people post food and travel pics.

As the network grows, so do the opportunities.

I’m sure in the near future we’ll see more niched rooms. Let’s say you’re starting a skincare brand. Imagine hosting a daily room for skincare Q&A.

/3 YouTube Ads

YouTube ads aren’t new.

Why do I think they’re a great opportunity now?

Google is getting more aggressive about monetizing their videos. YouTube video watch times keep growing.

And finally, it’s a pain in the ass to create YouTube videos. It doesn’t take much to create a 20-second ad for Facebook. Long-form YouTube videos take time and resources. And to be frank, most people seem “scared” to make YouTube ads.

That creates a tremendous  opportunity.

/4 Snapchat Ads

When was the last time you heard someone talking about Snapchat ads? Barely at all, compared to Facebook ads. 


Snapchat is the #1 app for Gen Z. 

There are tons more opportunities out there right now besides the ones I listed.

Here’s the thing: it’ll require experimentation. There’s no step-by-step guide out there. 

The Current Opportunity

As an entrepreneur, you’ll always have a feeling that it’s “too late.” You’re looking at the playbooks of other people and realizing you can’t follow them directly anymore. There are too many changes, and too many competitors.

That’s the way it’s supposed to be.

There’s more competition than ever before because the barriers of entry has been reduced.

While you’re thinking it’s too late, there are other entrepreneurs taking advantage of the opportunities that you’re blind to now.

Five years from now, you’ll be thinking back on all the opportunities that were around in 2021!

So train your mind.

Best Traffic Sources for Affiliate Marketing

Best Traffic Sources for Affiliate Marketing

Best Traffic Sources for Affiliate Marketing


I know you’ve probably been wondering whether or not you should start your affiliate marketing/CPA marketing traffic journey.

I also know you’ve asked yourself this question:

“What are the best traffic sources for affiliate marketing?”

No biggie!

I’ll give you a complete list.

Prepare to be amazed by info because I’m here to tell you which are the best traffic sources you’ll need to explore to maximize profits in this game.


Let’s go!

What is a Traffic Source?

It depends on whether you’re a Webmaster or a Media Buyer.

In case you’re a webmaster, a traffic source is defined as the platform through which users have found your website.

Each visit or session to your website has a certain origin which can be traced.

What if you happen to be a Media Buyer?

A traffic source is the place or platform where you can purchase traffic.

By understanding what website traffic sources are and which traffic sources are yielding the most profits, you’ll be able to shape and change your SEO, SMO, SEM and overall monetization strategy.

What Aspects Should I Worry About Before Picking a Traffic Source?

There are numerous aspects to consider when you’re on the verge of picking a traffic source to start playing the affiliate marketing game:

  1. The Cost of the Traffic Source
  2. The Amount of Traffic Available
  3. Restrictions, Regulations and Rules
  4. The Overall Quality of the Traffic Source
  5. The Targeting Options Available
  6. The Niche or Audience

Let’s check each aspect one by one, shall we?

1. The Cost of the Traffic Source

Each traffic source has a certain cost, depending on the type of traffic it has, the number of GEOs you can monetize in, the quality of traffic provided, etc.

Some web traffic sources can brag about having traffic that converts well while others don’t showcase the same powerful traffic.

Due to incredibly tough competition, some sites may be overpriced at a certain moment, whereas others are cheap and can actually help you make a cash cow.

2. The Amount of Traffic Available

The ability of marketing sources to provide campaigns that can allow you to generate a whole lotta sweet cash isn’t all the same.

On some ad networks, you’ll be lucky to play with Tier 3 GEOs with huge volumes and fewer costs.

On other networks, you’ll only be able to make some cash with the most expensive GEOs, since the traffic quality is also related to the price you pay for your visits.

The amount of traffic is different from ad network to ad network and also from vertical to vertical.


There are a whole lotta networks that may have a lot of traffic available.

Even so, the quality of said traffic is really low!

Based on the offer you’re promoting, you must decide where to buy traffic and which volumes you’re interested in.

3. Restrictions, Regulations and Rules

In some traffic sources for websites, there are tough restrictions you should watch out for.

These generally have to do with misleading banners, used to attract customers but which don’t respect the guidelines and regulations you can find on every single traffic source.

You should always read the restrictions of each traffic source carefully.


Because you may get banned for playing with fire.


Moreover, mind the content you’re actually able to promote.

Wanna promote adult content on a mainstream ad network?

You may not have the campaigns approved!

4. The Overall Quality of the Traffic Source

There are two things which can impact the overall quality of a traffic source:

  • the fact that – even though the traffic is not bot traffic – some networks just have lousy traffic quality
  • the fact that there’s a whole lotta bot traffic

Ever heard of the ultimate plague in affiliate marketing?

It’s called affiliate fraud and it has obvious impacts for internet traffic sources.

Imagine that a traffic source is rumoured to be teeming with fraudulent traffic.

The clicks or visits are generated on a click farm located in Eastern Guizhou and affiliates start getting out, picking the sort of “clean” traffic that’s not gonna make them lose money on fraudulent traffic.

click farm

Source: Netmag

Another case of fraudulent shenanigans?

The owners of shady networks can simulate conversions so as to fake quality.

Why does it work, you ask?

Because this gives the affiliate community the appearance of offer success, which means people become enticed and decide to bet like crazy on that specific fraudulent network.

What should you take from this?

The more real traffic a network has, the more quality traffic it can brag about, and the higher it ranks in the minds and hearts of affiliates.

Yes, it’s a matter of business reputation.

Moreover, it’s also a matter of survival.

Be careful and ALWAYS make sure you’re playing with a credible traffic source that’s been explored by someone you know or that has a clean reputation in the market.

Shady online traffic sources selling El Dorado that seem too good to be true probably are.

Bot traffic is super real:

You check your stats and notice a click coming from Switzerland, a Tier 1 GEO.


Not really.

That click is coming straight outta Cambodia and it’s as fake as it can be.

Don’t worry, though!

Most legit traffic sources and affiliate platforms have internal fraud control teams whose priority is to analyze traffic and weed out the bad seeds.

5. The Targeting Options Available

Targeting is quite the powerful tool in the industry.

It basically allows you to decide which specific aspects of your campaign should be targeted.

Here are some examples of targeting options:

  • GEO
  • Age
  • Gender
  • Time of Day
  • Operators
  • Operating Systems (iOS vs Android)
  • Browsers
  • Devices (Mobile vs Desktop)
  • Websites
  • Categories
  • Languages
  • Traffic Sources, etc.

Traffic sources, you said?


There are targeted traffic sources you can play with, too.

Some traffic sources don’t allow you to target a specific GEO.


Some others will say no when you ask to target a particular browser.

What to do?

Bear the features and limitations of each specific traffic source in mind before diving in.

Since targeting allows you to select a part of the lovely audience and promote your ads just to those few, you should understand that the more traffic sources are available to your affiliate self, the better.

Targeting is huge!

By deciding who should see your ads, you’re basically picking a select pool of users you KNOW will be more prone to give you a cool conversion.

It’s all about the money, am I right?

6. The Niche or Audience

If you’re a Mobidea Academy fan, you know we love writing about the most profitable niches in affiliate marketing!

Why is a niche so important?

Because – by focusing on a niche and learning a whole lot about it – you’ll be able to know a particular affiliate marketing vertical through and through.

This allows you to know everything about the offer types you’re playing with.

This affiliate traffic game is all about info.

Which means what?

Specify yourself and become fully acquainted with the particular vertical you wanna play with.

Some paid traffic sources perform well when you promote offers within the Nutra vertical, whereas others will prove to be the sweepstakes kings.

It all depends.

And that’s why it’s so crucial for you to check everything about a specific traffic source before jumping in.

Another thing:

Let’s say you wanna promote traffic in Thailand, a great GEO for both beginners and more experienced marketers.

You should probably pick a traffic source that specializes on that GEO, right?

You got it!

Now that you know what to LOOK FOR when picking a traffic source, it’s time for you to become fully knowledgeable about the best traffic sources around!

The Best Traffic Sources for Affiliate Marketing

As I’m sure you know, there are myriads of traffic sources out there.

That’s why it’s important that I categorize each one, putting them into separate tiers.

Ready for these awesome traffic sources?

Here’s the full list of the different category types of affiliate marketing Traffic Sources!

  1. Mobile Traffic
  2. Push Notifications
  3. Search Traffic
  4. Social Traffic
  5. Native Ads
  6. PPV Traffic
  7. Mainstream Traffic
  8. URL Shortening Tools
  9. Adult Traffic

1. Mobile Traffic

Wanna buy mobile traffic like a king?

Then it’s your time to shine!

Mobile affiliate marketing isn’t really a trend:

It’s an overwhelming money-fest and a capitalist phenomenon you’ve gotta go for.


It also happens to be the fastest-growing traffic source on this green earth.

Even though some developing countries are still huge fans of feature phones, mobile revenues are going through the roof.

For instance, Facebook’s shares are showcasing a record high value, and this surge in revenue is linked with a consistent dominance in the realm of mobile video advertising.

Google – another tech masterpiece – has had a huge revenue growth.

Thanks to what?


I told you mobile traffic sources were banging!

Google has managed to make nearly 50 billion dollars from mobile in 2017.

So, yeah.

This traffic source isn’t playing around.

On mobile, you can opt for:

  • Popunders
  • Redirects (users land on a specific URL and are instantly redirected to your lander)
  • Push Notifications
  • Banner/Display

You should be careful, though:

There are lots of web traffic sources which have both mobile and desktop traffic.

Always remember to separate these two types, since they convert differently.

On mobile, you can optimize a whole lotta different aspects such as Operating Systems and Carriers.

It may be tough to make sure that your banner ad is being displayed correctly on all the different smartphones out there.

Even so, the mobile realm is out of this world, and it does allow you to explore cheaper ad spends with high revenues coming your way.

2. Push Notifications

Push notifications are a new type of ad format that’s been making huge waves for advertisers.

They may have started as a means for mobile users to get instant email notifications on their device, but they have since evolved into a powerful ad format that it’s impossible for affiliates to ignore.

They typically have a higher CTR than other ad formats, with rates approaching 30% for some verticals.

This means you can see great results when using CPC or CPM cost models when buying push traffic.

Push ads aren’t just the next big thing, they’re already a big thing and with more networks adding them to their available formats, the impact of push ads is only set to increase.

As an ad format they have a lot in common with native ads, and this is reflected in the user retention and engagement rates for push traffic.

The opt-in rates show a similar story with an industry average of 20%, making them the ideal format for increasing your subscriber lists.

What’s so special about them?

Well, for one, push traffic only includes genuine users who have opted-in to receive notifications, so you always get high quality traffic.

Plus, the ad is always visibly displayed on the user’s device at eye level, so every ad impression is seen by a real user.

You can customize the ads with titles, descriptions, logos, images and emojis, which makes them perfect for split testing your creatives and grabbing user attention.

And then there’s the reach.

You can target millions of global users in all GEOs, right down to the city level so you will always be able to find enough volume for your campaign.

They can also work in just about any vertical, but you will need a high converting landing page and killer ad copy to make sure your campaign is a success.

How can you make money with push traffic?

Push ads can work well for any vertical but they tend to excel in sweepstakes, coupons & vouchers, mobile content, nutra and finance offers.

Create engaging ad copy and test multiple variations of your creatives, choose your GEO’s and frequency cap and pick the winning campaigns.

Is there anything to watch out for?

Users that have been shown less notifications are generally more likely to convert for your offer.

So the quality of the traffic relies on the age of the user and how many notifications they have already be shown on their device.

You may find the cheapest traffic to be at the opposite end of the spectrum, so monitor your data and optimize your campaigns to make sure you maintain a positive ROI.

Want to know where to buy push traffic?

The great thing about push ads is there easy to set up and buy, if you know where to look.

Check out the platforms below that will turn you into a push ads ninja, even if you have no knowledge of the ad format to start with:

Wanna work with a platform that will give you access to over 20+ push traffic suppliers to kick start your campaigns?

Check out Mobidea Push to manage your push campaigns from a single dashboard with built in bot traffic detection.

You’ll be able to launch your campaign in less than 5 minutes and it comes with advanced campaign optimization that you can use with any offer.

3. Search Traffic

What is Search Traffic?

There are two types of search traffic:

  • Organic Traffic
  • Paid Ads or PPC

Organic traffic is unpaid traffic that comes from the search engines.

Paid ads has to do with Google Adwords, which is an advertising service created for businesses which want to display advertisements on Google.


Organic traffic is the best thing of all time.

If you get someone to actually visit your website or ad who’s coming from Google’s organic search listing, the chances of conversion are 7 times higher than if you’d gotten someone coming straight from a paid ad.

Why do paid ads fail when compared to juicy organic traffic?

Because Google has been around for decades and people aren’t stupid:

They’re intelligent enough to realize that you can’t pay to be featured organically.

This means users (or potential customers) immediately respond to organic as “proven”, “officially commendable” ads.

It’s like a digital seal of quality.

When your product happens to be sitting atop of the SERPs for a specific keyword, that basically means Google is tapping you on the back and saying:

“Your product is the bomb!”

Google is simply the most visited website on earth.

It lets you perform keyword targeting, catching search queries like a hawk feasting on mice!

This means you can go super specific, allowing the right users to check your ads.

On Adwords, your Cost per Click (CPC) is determined bearing the keyword you’re bidding for in mind + the relevance of your website and of your ad to that specific keyword.

Google Adwords is user-friendly, and provides the tools you’ll need to be able to monetize to the max with remarkably effective campaigns.

Summing up, getting organically ranked for your chosen keyword is definitely gonna allow you to use the most famous, best-converting, and consistently profitable traffic source around – Google.

Are there other online traffic sources for search traffic?


You can promote on Bing, Baidu, Gigablast, DuckDuckGo, Yandex, Yahoo, etc.

The problem?

Since Google controls about 65 percent of search, this also means Google offers you more chances for you to monetize traffic like the best of them.

There’s power in numbers, right?

4. Social Traffic

Social media ads are awesome ways for you to monetize.

Traffic sources such as Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram are packing some serious revenue and you don’t wanna miss out.

When it comes to social traffic, targeting is king!

You can target based on interests, location, demographics, age, etc.

Let’s say you create a Facebook Ads campaign targeting Spaniards living in Canada who are aged between 27-56, and have “Bullfighting”, “Chess” and “Car Tuning” listed as interests.

Facebook has an amazing algorithm that’s sure to only show your campaign to those highly-specific users.

Impressive, right?

You can check data in amazing detail, getting to know how many of your users are “Outward Bound”, how many consider themselves to be “Country Enthusiasts” and so on.

facebook insights

Source: Facebook Audience Insights

Facebook provides a huge amount of data on your reports.

Facebook Audience Insights helps you perform your primary research.

Then, what?

Optimize based on the data you get on your report.

Moreover, if you manage to insert the Facebook pixel on your offer or lander, go for it.

Summing up, social ads ensure you can efficiently segment and target to make sure your ads are seen by the EXACT kind of users/customers you want them to be seen by.

Moreover, since Facebook and other social media platforms have billions of users, scaling up on social media advertising is easy stuff!

5. Native Ads

Native ads are an ad format designed to resemble the feel and look of the specific context in which they’re displayed.

It’s all about lack of intrusiveness and makes you think about a chameleon doing its thing.

As the primary concern of any publisher happens to be user retention, and since Native Ads blend in and are less prone to be hated and vilified by users, it’s only natural that this traffic source is proving its worth in affiliate marketing.

In fact, according to Business Insider, Native Ads will be responsible for 74% of ALL ad revenue by the year 2021.

That’s right!

For publishers, native ads also happen to represent a retention rate that’s way higher than banners.

How high?

Three times as high.

Yes, indeed!

For advertisers, native ads represent a cool engagement increase of approximately 60%.

The trick in Native Advertising?

Getting dirt-cheap CPCs and making sure to compete for site placements.

What’s the problem, then?

In Native Ads, the rules are stricter, especially as far as Banner + Prelander + Offer is concerned.

Avoid misleading banners or you’ll be caught in Native Ad lava!


Really interested in exploring Native Ads?

Don’t know anything about it and want a reliable platform that’s specialized in native advertising?

Check these four awesome platforms you can explore to the max:

Want to be able to play in one of the most popular native advertising traffic sources?

Then check our MGID Review and dive into a newbie-friendly platform where having your own Account Manager can really help you monetize like crazy.

6. PPV Traffic

Wanna be a pay per view affiliate?

Then what the heck is PPV traffic?

PPV traffic stands for Pay-Per-View traffic and this basically means that you pay an advertising network every single time your ad or website is shown to a given user.

This traffic source is also known as CPV (Cost-Per-View.)

These traffic networks manage to install toolbars on a user’s computer and are not to be confused with PPC traffic sources.

Why do these networks install toolbars on a user’s computer?

So that the network can effectively earn money by advertising pop-ups on those computer screens.

It’s toolbar traffic mania!


The advertiser bids on a certain site and when users reach that site, they’re welcomed by an annoying yet profitable ad.

There’s also the possibility of keyword targeting.

Imagine you’re on a gaming website.

You write “Candy Crush.”

A pop-up appears, just because a shrewd advertiser put money on that set of words.

When users type in that specific keyword, the ad will appear and the money will enter the pockets of the PPV network.

Does Candy Crush get something from this?


That’s genius!

Only the PPV traffic sources are gonna be laughing all the way to the bank.

One of the greatest PPV traffic source is RTX Platform.

On RTX, you’ve got 3 channels to promote in:

Display, Pops, and InText.

Wanna be a PPV affiliate?

Then pay attention now!

Awful things about PPV advertising networks:

  • Margins are not what they used to be. You can thank intense competition for that
  • The quality of traffic is not up to par
  • The minimum deposit required is huge, as you’ve been able to see
  • There aren’t a lot of PPV traffic sources. Reduced choice = a market that’s kind of a cartel

Great stuff about PPV traffic networks:

  • Cheaper targeting. You can bid on URL targets like a master
  • Simple landing pages that even a bozo can understand
  • Restrictions are seldom and the guidelines are a bit more relaxed

7. Mainstream Traffic

Mainstream traffic is all the traffic which can be seen by the general population.

These are PG-13 ads that nobody’s gonna be offended by.

little kid

Therefore, it corresponds to about a trillion offers you can work with.

There are many awesome mainstream traffic verticals you can go for such as Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.

Great mainstream platforms for you to play with?

8. URL Shortening Tools

I bet you don’t believe me but it’s true.

URL shortening is a famous technique you can find online.

Basically, it allows a URL to be made much shorter, still becoming able to direct users to the page they wanna go for.

You’ve probably heard of, or Google URL Shortener.

However, there’s a somewhat peculiar but still profitable platform which monetizes shortened URLs with panache, which is

By using the shortened URL, publishers get to make cash based on the users who happen to visit the link.

As soon as users open the link, they’re treated to 5 seconds of an ad.

Then, they’re allowed to actually skip that ad and move onto the shortened URL.

This’s known as Interstitial Advertising.

I bet you don’t feel satisfied and wanna know more about URL shortening monetization, right?

9. Adult Traffic

Ever heard about adult?

Those famous websites visited by hopeful young lads on the cusp of manhood?

They’re making a lotta people very rich.

In fact, according to Huffington Post, adult websites get more monthly traffic than Amazon, Twitter and Netflix combined.

Moreover, something like 30% of all data that’s transferred online is related to adult!

That’s right!

The adult niche is amazingly profitable.


And a great advantage of promoting on adult sites is that the restrictions are less harmful to your affiliate needs.

Now you’re thinking:

“But adult is super competitive because everybody’s playing with adult! The big sharks make it impossible for us newbie affiliates to walk in and eat a piece of the pie!”

No worries?


Because the volume of traffic is INSANE.

What are the best traffic sources for adult traffic?

One of the most legendary adult ad networks is ExoClick.

Don’t know much about ExoClick?


You’re getting started and want another option?

How to Start Promoting Ads on Traffic Sources?

Select only ONE traffic source for starters.

Make sure to go for an ad network with credibility in the market.

Remember to insert some cash into the ad network.

It’s crucial that you both get your money and pay up when needed.

This will be HUGE when the time to scale up comes around.

Wanna invest less than my recommended 200 bucks?

That’s pure nonsense!



Because you won’t have enough money to run a decent campaign.

This means you won’t be able to collect enough data that could actually help you perform strategic changes during the optimization process.

Then what?

You know how you need to fit in when in high school and form a clique so you can get adolescent news, and have humans to hang out with?

Make sure you create a bond with your Account Manager.

That person is like your entire group of acne-filled friends.

This is the person who knows the ebb and flow of traffic through and through and can definitely provide commentary, actionable advice, and also guide you when you need it the most.


There are a bunch of awesome internet traffic sources which can effectively help you promote ads and monetize like there’s no tomorrow.

Even so, just because there are a lot of desserts available in a downtown restaurant, that doesn’t mean you have to eat 10 different desserts like an obese maniac who’s seemingly okay with precocious diabetes. 

It’s all about learning what you want to promote, picking the right traffic source for that specific promotion, becoming ready to buy traffic that converts, and then seeing money pour like Gryffindor!


Francisco Guerreiro

Networks Account Manager

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