Spying On Your Competition: Traffic Secrets Uncovered

Spying On Your Competition: Traffic Secrets Uncovered

The affiliate field keeps developing and growing. With so many changes happening every day, it is important to keep up with how your competition is doing traffic-wise. Spying on your competition for user data is a common practice and can even out the playing field. Of course, it is important to distinguish spying to get information or inspiration from spying with the intention to steal ideas. Our performance marketing network is here to show you how to find out what your competitors are doing in an ethical way.

Competitive research

We understand the term ”spying” may be a little overwhelming. However, in most cases spying on your competition means doing your due diligence and researching the ins and outs of the market. Knowing your competition‘s strengths means having a model of success in front of you. Knowing their weaknesses means understanding where you fit in. Look at your statistics and see which actions and strategies can propel you above the rest. It doesn‘t matter if you are a newbie or a seasoned veteran, competitive research is a must.

You can go about competitive research in two ways. The first one is hiring a professional consultant or agency to do the research for you. The second one is to do it yourself. The method you choose depends on your means and experience, as well as your own understanding of the results you want.

Illustration of two men analyzing a robot.
Make your choices wisely!

Spying On Your Competition: whom to track?

As we have previously mentioned, the competition in basically every imaginable field is fierce. Hence, if you wanted to track every single competitor, your work would never be done. In other words, it is important to know how to select your direct competition – those running campaigns most similar to your own, with the most similar target audience. It is important to scale your research according to your own reach and success. Watch out for the campaigns most similar to your own in scope and size, but also keep an eye out for up-and-coming newbies with a fresh vision.

Competitor website analysis

When you have identified your competitors, it‘s time to think about spying strategy. Your final goal should be to get a complete understanding of what makes their sites successful and then develop your own brand accordingly. This doesn‘t mean stealing ideas, but getting inspired and building upon an existing foundation. The factors you should be looking into include

  • Traffic
  • Content
  • Keywords
  • Backlinks

Spying On Your Competition: Traffic

While you can‘t get a complete and accurate overview of your competition‘s traffic, there are different online tools every affiliate manager needs to use that offer insights into other sites’ traffic sources and number of visits. Additionally, it would be good to find out the location of your rival‘s audience. Then you can compare their strategies to your own. Whether the results show your competitor is more or less successful than you, it is good to know what works and what doesn’t and plan your own next steps.

Illustration of a man with a spyglass and a searchlight.
Time to play detective!

Analyze your rivals’ content

While you need special tools to see how your competitors are doing traffic-wise, we recommend analyzing their content yourself. The reason for this is the fact that so much of our personalities register in what we do, and seeing your rivals‘ approach can be very inspiring. Again, we do not condone stealing ideas from others. However, making small changes in your own approach while still expressing yourself can be very beneficial. We recommend studying the ways other content creators incentivize audience interaction and applying it to your own content. This step can be especially fulfilling and pleasant to do as you can expand your research to different verticals and niches and still get some great guidelines from creators you appreciate.

Competitor keyword research

SEO is a sensitive topic for many content creators. This is true because understanding search engine algorithms is only the beginning. After you learn what to do to propel your content to the top results, you will have to keep updated on different changes happening within the ranking system. This can become tiring and discouraging. In this case, studying your competition’s keyword use can be beneficial both because it helps your site grow and shortens the time you invest in learning the newest SEO trends.

Relying on a keyword research tool exclusively is not bad in and of itself. Yet, if you want a more complete cross-section of the state of your rivals’ content and SEO strategies, it is time to do competitive analysis as well. Our biggest tip when it comes to competitor keyword research is to target both high and low volume keywords. This way you can become an authority both to the general population aficionados and experts alike.

Graph illustration.
Use the data you get to push yourself forward.

Of course, having all the right keywords isn’t enough if it isn‘t paired with providing your audience with great content as well. The top-rated and undervalued keywords are there to inspire you to create that content.

Spying On Your Competition: Backlinks

Competitor backlink analysis is another great way to get an insight into their success and find solutions for areas where your own campaigns are under-performing. Even basic knowledge about this topic can be extremely beneficial. For example, even knowing only how many backlinks an average competitor has gives you a very concrete guideline to work toward. Not to mention understanding the quality of the sites backlinking to them.

After you conduct traffic and backlink analysis, you will be able to create a list of sites that drive the most traffic to your competitors. This, in turn, will allow you to build your own backlinks on those sites as well, in most cases.

As you can see, analyzing your competition can give you a cutting edge if you utilize the results you get in a smart way. Don‘t miss this opportunity to not only follow their path but also upgrade it to something more powerful.

Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

If your line of work involves marketing and advertising, it is imperative that you always keep up with industry trends and practices. It’s easier said than done, though, especially since advertisers like to keep their strategies close to their chest and away from competitors’ reach.

Still, if you want to emulate the best practices of advertisers the world over, it would be useful to have a way to access their ad details, information, and results.

That said, you might want to welcome the idea of ad spying. In this article, we discuss ad spying and how a technology called BigSpy can help you do it.

What is Ad Spying?

Nowadays, the proliferation of digital ads is beyond what any person could imagine. There are numerous platforms to choose from when it comes to boosting ads, and there are different types of ads, targets, and objectives that you have to optimize to get the best results. 

Given all the available ad type permutations, it can be confusing to mix and match ad elements until you get the ad set that works for you. Save budget and boost ads that work by knowing what type of ads work and optimizing your ad according to that ad format.

On the surface, ad spying is all about observing the practices of your competitors and other advertisers. See how their ads performed and which advertisements you can try to adapt to your own ad sets. It may seem easy, but you’ll find out that it’s quite challenging to get useful data and insights if you do not have first-hand administrator access to their ad accounts.

What are the advantages and drawbacks of ad spying?

You have a lot to gain with ad spying. Yet, without the proper tools, the type of data you can access will be limited. To give you an idea of what you can and cannot do with ad spying, here are some of the advantages and drawbacks of this practice:

Advantages:

  • You will be able to review the best practices of your competitors.
  • It allows you to save money since you won’t need to experiment with your ad set-ups from scratch.
  • You can review the content of your competitors and see which practices to avoid when making ads.
  • It lets you see which platforms your competitors use when boosting ads.
  • You will be able to see trends in advertising and mold your ad to ride on that wave. 

Drawbacks:

  • You will only be able to see limited data since you do not have administrator access to your competitors’ ad accounts.
  • The limited information on their ad sets may lead to wrong conclusions, which means that the budget you spent on ads with wrong practices will be money wasted.
  • Just as you can have a surface-level view of their ads, they will likewise be able to view your ads and study the marketing strategy you are currently doing.

Will BigSpy be able to help advertisers have a better understanding of competitors’ ads?

The benefits of ad spying are practically endless, but there’s only so much you can do with limited information. BigSpy is one of the many ad spying technologies around. Let’s take a closer look at what BigSpy can offer to help advertisers in studying their competitors’ advertisements.

You can check what type of images and videos other advertisers use.

Facebook (which is one of the biggest platforms for ads nowadays) reported that they see 2.3 times more engagement when people post content with images.

Depending on your audience, some types of images may work better than others. Sometimes, styled images receive high reach and impressions, but there are cases when catalog images or layouts with messaging work better.

With BigSpy, you will be able to view the type of images advertisers use to see which ones work well with audiences similar to yours. From there, you can adapt the way they style and layout their images and edit their videos.

If your ad emulating the trend on images and videos worked, then it means your ad spying worked. If not, it may mean that other factors, apart from the image or video, played a big part in the success of the ad.

You will see the ad details and insights.

BigSpy lets its users view ad details you wouldn’t be able to usually see with basic ad spying. You will get to review the duration of ads that work well, the performance in terms of likes, comments, shares, and even the growth of engagement per ad on a 7-day to 30-day basis.

You can even get access to ad’s demographics— from the age range, gender, to even the localities of the people who have reached and engaged with the ads.

These details will help you have a read on what type of ad works faster. Since most necessary details are already indicated, then you will be able to more or less have a grasp on what type of strategy to employ for your ads.

You can check which ads other advertisers are tracking.

You’re not the only one doing ad spying. Most other advertisers from different industries are probably reviewing numerous ads to see what strategy they should use for their next ad sets.

With BigSpy, you can track the top ads other advertisers are looking at as well. You’ll be able to easily see trending ad sets that are catching the eye of other advertisers.

From there, you can decide if you want to ride on that trend or do something unique to stand out. The choice ultimately depends on you—but BigSpy gives you an edge since you will be able to see quickly what others are looking at currently.

Should you give BigSpy a shot?

The answer is definitely yes. BigSpy grants you access to the information you wouldn’t be able to easily see with surface-level ad spying. It scrapes information from numerous platforms as well—from Facebook, Instagram, Twitter, Google, to even Pinterest. Gathering ad sets from all the biggest platforms and organizing top ads will make your team work faster and help you utilize your budget better.

Give BigSpy a chance and see how well it could help you stay on track with your ads.



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