How to Make Money With Ecommerce: Get Started for $200 or Less!

How to Make Money With Ecommerce: Get Started for $200 or Less!

The world of ecommerce may seem pretty complex, but at its core, ecommerce isn’t that different from the way business has always been done.

All “ecommerce” really means is buying and selling through the internet. Over time, this definition has extended beyond the computer to include transactions made through a mobile device, tablet, and even a virtual assistant like Amazon Echo.

While ecommerce may seem like a brave new world, the same basic functions of business – sourcing a product, branding, pricing, inventory management, marketing, collecting payment, customer support – are the same as they’ve always been, just applied to the web. 

 

So, why is ecommerce so powerful? Well, if you wanted to buy a pair of designer jeans in 1982, you would have just gone to the shopping mall, or you might have looked up local retailers in the Yellow Pages (for those readers born after the year 2000, the Yellow Pages was this giant book where you could look up the names, addresses, and phone numbers of people and companies). 😉

But today, if you want new jeans, you’ll probably start by searching Google, social media, online marketplaces like Amazon, or your favorite retailer to find them – at any time of the day or night! Even if you do end up buying your clothes in person at a local store, I’m betting you do at least some of your research on the web first.

My point?

Most consumers have adjusted their shopping habits to the web, which is why your business needs to be there as well.

Luckily, it’s easier than ever to get started. Let’s discover how to make money with ecommerce without breaking the bank!


We recommend Shopify for building your own online store. You can get a free 14-day trial right here!

Try out Shopify FREE for 14 Days!


Why Ecommerce?

Did you know that ecommerce is one of the fastest-growing segments of the U.S. economy today? According to this Statista forecast, we’ll see more than 2.14 billion people buying online in 2021. That’s up from 1.66 billion in 2016, a huge jump – and a clear sign that the shift toward ecommerce is only accelerating!

That means if you set yourself up to do business online, you can tap into a market that’s only going to continue growing.

What else makes ecommerce such a good way to build your business? Well, a HUGE advantage of ecommerce is the remarkably low barrier to entry. I’m not going to say that you can succeed without any financial investment, but the upfront costs are substantially lower than with a brick-and-mortar store. I’m talking hundreds of dollars versus tens of thousands, easily!

Here’s one more benefit of ecommerce: it expands your reach. Most physical stores serve a local crowd and close their doors each night, but a restless buyer could very well purchase your online video course about intermittent fasting at 3 AM on a Tuesday using his phone or computer. Even more impressive, that insomniac health nut doesn’t have to be in your town, or even in the same country as you!

Yes, this does lead to more competition, but it also leads to much greater opportunity for a savvy business owner. How cool is it to be able to sell something to a customer across the world, 24/7? 

Getting Started With Ecommerce

Etsy store home page

By now, you’re probably saying, “Okay, I get it… Ecommerce is great! But how do I do it? I’m here to learn how to make money with ecommerce!”

Well, it’s actually pretty simple: figure out what people want to buy, and then sell it to them.

I know that isn’t necessarily easy, but that right there is business in a nutshell. For an ecommerce business, we’re just going to take this principle and apply it online.

Your first step is figuring out a niche or angle where you can enjoy a competitive advantage. It’s easier than ever to sell your own product or find a fantastic existing product to sell, but it’ll take time.

Fortunately, you can do your own research online and find all kinds of opportunities! As an example, Spencer developed a method for uncovering profitable niches using keyword searches.

 

Spencer relies on an SEO tool like Long Tail Pro to discover the competitiveness and volume of different keywords in the space he’s interested in. This work is invaluable for virtually ANY ecommerce business model, from an authority site to a dropshipping brand, because organic search is still one of the biggest drivers of traffic online.

Differentiating Your Brand

Differentiating your brand for ecommerce

Let’s dig a little deeper into this idea of finding an angle for a competitive advantage.

You can often tell from the beginning whether an idea will succeed or not simply by considering its unique selling proposition (USP). Put yourself in the shoes of a buyer – when they have a universe of choices out there, what will make them buy YOUR product? 

If this is your first ecommerce business, try to stick with a niche that you’re familiar with. It’s a lot easier to succeed if you ARE your ideal buyer, because you’ll intuitively know what they want and how to speak to them.

Next, it’s important that you think about what’s already available in the market, and what kind of buyers are out there, so that you know where there’s an opening for your business.

In a nutshell, there has to be SOMETHING unique about your brand and/or your product in order to stand out in a crowded marketplace. There are a ton of ways to differentiate yourself, and you may end up with more than one, but here are some of the most powerful differentiators to consider.

Product Quality

Duh… If your product or service offers something that competitors don’t, or that does the same thing better than the competition does, you’ve got a differentiator that can help you make sales! Maybe you’re a web developer whose claim to fame is responsive sites that ACTUALLY work on mobile, or a portable umbrella that dries really fast.

Quality can be less about an individual product in your store and more about your overall brand as well. A brand USP might include 24/7 customer service, an extended warranty for your products, free returns, or a fantastic loyalty program.

And these days, “quality” doesn’t just refer to functionality. People are so busy that convenience and ease of use are sometimes more attractive than the “best” option – DoorDash and Uber, anyone? 

You also need to remember that your product images, videos, and listings are a huge part of whether people make a purchase. Sometimes, these are more important than the quality of the actual product. Great marketing is key, especially online!

Price

How you price your products will be a MAJOR factor in your success!

If you’re generally targeting the mass market, you’ll want to set your prices lower and make up for it in volume. With physical products, you may have to focus on sourcing and distribution to keep costs low.

Alternatively, you can focus on a higher price point with goods that are either much higher quality, or that offer some kind of “cool” factor. Apple is arguably a master of offering a solid product with some unique features, but also successfully charging a premium price for the “coolness.” 

Personalization

There are businesses that succeed because they make it easy for consumers to get exactly what they’re looking for.

A great example of this is Etsy, where your handmade goods can be personalized with a design based on what the customer asks for. When it comes to physical goods, aesthetics are a huge reason why customers pay a premium. 

Personalization can extend to services as well! See if you can think of a way to customize your service to more closely match what each customer is looking for. That personal factor can be a powerful differentiator. 

Scarcity

Yes, exclusivity can be a USP too! There are entire business models based on this, such as eBay, where you’re bidding for a product that is about to get bought and get taken off the market. With exclusive or limited-edition products, there’s an element of fun and a feeling of superiority for customers who make the purchase – after all, not just anyone can have this product! 

How does this work in YOUR ecommerce business? Well, if you’re selling information, you could offer your consulting services just once per year to keep the experience exclusive. A membership site could open its doors to new members only periodically. And if you’re in software, you could make lifetime access available for a one-time fee for a limited time – otherwise, the software is only available as a monthly subscription.

As you define your ecommerce business, don’t forget about the power of scarcity, both as a USP and for more effective promotions.

Mission

Some buyers are very conscious of WHERE they’re buying from. You can make headway with a certain segment of the population by embracing a unique mission, such as only using renewable energy, keeping a small carbon footprint, or giving 10% of your proceeds to a certain charitable cause.

This may turn off some potential customers, but you can’t target everyone anyway!

Methods of Making Money with Ecommerce

Now that we’ve thought about a unique selling proposition for ecommerce, let’s get into the nitty-gritty of different ways you can actually make money online.

Unfortunately, the old phrase “If you build it, they will come” doesn’t usually work as a business model in ecommerce. Simply setting up an online store and expecting sales to magically come in is a recipe for frustration.

Your initial research phase is key, because you need to think carefully about how you want to make your money. I’m going to share several different ideas for how to make money with ecommerce – and any of these approaches can work, but it’ll most likely take you a fair amount of time and effort to get profitable!

With that said, here are 10 general business models you can follow to start making money online.

Content sites and social media

It’s a model nearly as old as the internet itself: build your own website and publish a bunch (at least somewhere between 20 to 50 articles’ worth) of search engine optimized content on it. This will help you attract consistent traffic, which you can then monetize via digital ads, affiliate products, and even your own products or services. This is a business model that works – in fact, it’s pretty much the whole idea behind Niche Pursuits!

I included “social media” here because social is more popular than ever. These days, you can mimic the monetization model of a content site directly on YouTube, Facebook, and Instagram with sponsors, posts about affiliates, and posts pitching your own products.

Of course, you can always use social sites as an intermediate step to funnel traffic to your content site, where all of the monetization strategies we just mentioned will apply.

Informational ebooks and courses

People will always pay good money for knowledge, especially in the evergreen topics of health, finance, dating, careers, and hobbies. You can package information into ebooks, audio courses, and video courses – then sell them on a third-party platform like Amazon and Udemy, offer them on your own site, or both!

The content format that works best will depend on your audience, your topic, and your overall business model. And don’t forget, many people will use ebooks or videos as the entry point into their sales funnel, with premium services like mastermind groups or consulting at the very tip. There’s always a way to extract value from quality information.

Membership sites

If you’re in the information business, a membership site is a great way to secure recurring revenue and build a sustainable business.

Rather than selling a single course or ebook as a one-time transaction, the membership site model provides customers with ongoing access to a growing repository of resources, including ebooks, videos, audio recordings, and more. It’s also a great way to build an exclusive community. You can charge a one-time fee for lifetime access, but many membership sites thrive by charging for monthly or yearly access.

ah pro home page

For a great example of a membership site – and a place where you can learn a LOT about ecommerce – check out Authority Hacker Pro!

Check out Authority Hacker Pro

Software

Got an idea for a software product? Spencer started Long Tail Pro as an SEO tool and turned it into a profitable business on its own. He’s done this again with Link Whisper, a great internal linking plugin.

The beauty of software is that it actually solves problems for people. This means the value proposition can be really clear, and you can usually set a decent price for it as well.

Once you have software to sell, you can offer it via your website, third-party marketplaces like Envato, app stores, and more!

Digital assets

You can make a great living by selling media assets to

businesses. I’m talking about selling photos, video, music,

motion graphics, spreadsheets, and so on.

You can decide whether you embrace more of an entertainment model – such as trying to make and sell your own music tracks to listeners as an artist – or whether you’re providing the building blocks for other content creators or business owners who are selling something.

For example, if you can get good at creating or sourcing great content assets, you can sell them to bloggers or businesses online! Depending on the format, you might sell stock assets through third-party marketplaces like Adobe Stock, or directly on your own website. 

Check Out Adobe Stock Here

Dropshipping

Most of what we’ve covered so far is on the digital side, but what if you want to sell a physical good?

Well, the concept of dropshipping is simple: you list someone else’s physical product for sale on your ecommerce store, and that brand or manufacturer fulfills and ships the order for you. Whether you go with a self-hosted Shopify store or Amazon FBA, dropshipping is a HUGE opportunity!

If you’re not inclined to purchase warehouse space or manage an inventory, dropshipping is an affordable way to get involved with selling physical products. As with many ways to make money online, dropshipping can be done through a website you own, through a marketplace like Amazon, or both.

Print on demand

There are countless companies out there that will make it easy for you to sell physical goods via print on demand. It’s pretty much what it sounds like: you’ve created a design that gets “printed” on a physical product, but only when there’s an order. You might do this with books, T shirts, mugs, hats… anything that can be printed on.

In a way, print on demand is just a more niche form of dropshipping. Rather than selling any physical product  under the sun, print on demand is focused around promotional items and merchandise, which means your print on demand business is heavily dependent on branding and design. After all, most people don’t REALLY need a new mug or T shirt – what they want is a mug or T shirt with a visual look or a funny saying.

One great example of a print on demand service is Printful, which you can easily connect with on your own Shopify store!

Retail arbitrage

While we’re on the topic of physical goods, consider the possibility of “flipping” products for profit. The technical term is “retail arbitrage,” which just means taking advantage of the difference in pricing between a local retail store and what someone will pay for a product online.

We see this every year during the holidays. Someone buys a hundred units of the same popular toy or game console, knowing it’ll be sold out, and then he can turn around and sell it online for a significant profit – because supply and demand. 

But you can implement this exact process year-round, as long as you do your research on different types of products and use your own Shopify store, eBay, or Amazon to sell them. 

Inventory Lab

For an authoritative way to sell on Amazon and source profitable inventory, check out the suite at Inventory Lab.

Check out Inventory Lab

Freelancing

Some people choose to sell their own labor online. You can be a freelancer in all kinds of skills, such as writing, design, coding, SEO, and more.

Yes, you can use a bidding site like UpWork, but you can also turn your venture into a bona fide business by creating your own website or store and marketing your freelance services to others directly.

And of course, don’t forget that freelancing may be only one facet of your business – you can also sell information products or digital assets within your area of expertise on your store!

Services

Want to sell some other kind of service? Many people in the ecommerce space make money selling “productized services,” such as a music lesson or an hour of consulting. Content Refined is a good example – they write content for people, but they’ve created packages for content writing, keyword research, and so on. 

Productized services are easy to sell online because you’ve defined a deliverable, making a consistent “product” that can be purchased right on your online store. From there, you can treat it like any other product and focus on inbound marketing and paid advertising to generate sales!


That’s a lot of different options, but it’s good for you to really think about what you’re going to sell, because this decision will dictate a lot of your ecommerce strategy from here. 

That’s also why I recommend you start with just ONE business model and stick with it for 3 to 6 months. Unless you already have experience in several areas, you can’t be an expert at all of them right away, and it’s easy to sap your business’s momentum if you bounce around from one idea to the next all the time!

Where to Sell Online

Once you’ve decided which method you want to focus on for making money – and ideally, the specific products or services you want to sell – then you have to figure out how to reach your potential customers.

As you probably know, there are a LOT of different ways to sell to customers online. I’m going to focus on just four primary channels for reaching an audience, but there are certainly others you can explore as well.

Keep in mind, these are NOT mutually exclusive. In fact, I very much recommend that you eventually have all four: a blog, an account with different online marketplaces, your own ecommerce store, and an email list. Let’s take a quick look at each one.

A Website (With a Blog)

Website with blog for ecommerce

The most obvious option for selling online is just to build your own website. The website is still pretty much essential for almost any business – even if you’re a brick-and-mortar store – and I suggest you make the website a key part of yours!

A big reason for having a website, of course, is hosting a blog that can attract organic traffic in your niche. You’ll use this blog as a hub for your inbound marketing strategy and to build your brand.

The good news is, it’s nowhere near as difficult or expensive to get started with your own blog as it used to be. We recommend building your site with WordPress and a premium WordPress theme. We really like Thrive Themes, which streamlines the process of turning your site into a money-making machine!

Check out Thrive Themes Here

An Online Marketplace

It’s possible to get started in ecommerce without even having a website! All you have to do is establish an account with a prominent third-party marketplace.

Basically, if you list products for sale on an online marketplace such as eBay, Amazon, Etsy, or even Craigslist, you can start selling immediately. Most marketplaces support sellers just like you.

The best thing about a solution like Amazon is that it already has potential buyers for you on day one. You get access to people who quite literally have their wallets out, and you get to piggyback off of the trust people have built up with a prominent ecommerce retailer.

On the other hand, competition is fierce, and you’ll have a much more difficult time differentiating your brand from all of your fellow vendors clamoring for attention on the same platform. 

Ultimately, a marketplace like Amazon is very likely to play a role in your ecommerce business, even if it’s not the primary place you sell, because it helps you build your brand where buyers already are. If you want to figure out how to sell on Amazon – the king of ecommerce marketplaces – then we recommend Jungle Scout for product research. 

Learn More About Jungle Scout

An All-in-One Ecommerce Store

BigCommerce Essentials

There’s a third option: building your own store with an all-in-one ecommerce platform like BigCommerce or Shopify. This is a quick way to launch your very own online store, where you can build your own brand and list products and services as well. It’s similar to a website, but you pay for these services on a monthly subscription basis, anywhere from $29 to literally thousands as a big enterprise customer.

Now, don’t get me wrong – you can be very successful with a store through one of these platforms. Just don’t be under any illusion that your store will be a direct competitor with Amazon, eBay, Jet, Etsy, Walmart, Overstock, or Target. According to BigCommerce, nearly 50 percent of all online shoppers will go straight to a large ecommerce marketplace when they’re looking to make a purchase.

Instead, if you have an online store of your own, you can use third-party sales channels as great marketing opportunities to build brand awareness and maybe drive some additional traffic back to your store. Even big brands like Microsoft don’t turn down the chance to be found on a massive marketplace like Amazon – so why would you?

An all-in-one store is also useful for local businesses and any business owner who has a way to reach customers, but needs a way to actually process payments and fulfill orders. We recommend Shopify for building your own online store. You can get a free 14-day trial right here!

An Email List

“The money is in the list.”

There’s really nothing like an email list to help your ecommerce business hit new highs.

Obviously, your best bet for building an email list is with an opt-in box on your own website. You’ll want to sell people on signing up with a “lead magnet” – some kind of really enticing giveaway like a guide, checklist, or worksheet. This offer needs to be good enough that you COULD sell it, but you’re choosing to give it away instead.

You’ll also need to have useful content to share in your emails regularly, so that it’s not off-putting whenever you do try to sell something to your list.

The reason an email list is so important is that you’re collecting a group of people who have raised their hand and said, “I’m interested in what you have to say.” These are ALL potential customers – they’ve demonstrated that they trust you and will be predisposed to purchase from you, especially compared to cold traffic online.

An email list will never replace other sales channels, but it’s a fantastic asset and can lead to a lot of additional revenue. We really like Constant Contact as an email provider.

Try Constant Contact FREE for 60 Days!

Making Sales in Your Ecommerce Business

Make sales in ecommerce

Even after you’ve picked a method of making money, figured out a product or service to offer, and decided on the channel(s) for selling, your work is only JUST beginning.

You might have a shiny, brand-spanking-new online store on your website or Amazon, but now, it’s time to get some sales!

First things first… Are your product listings optimized for SEO and complete with professional images and irresistible copy? That’s an important start, but the bigger part of this equation is going to be TRAFFIC.

On your own ecommerce website, the two primary ways of getting traffic are SEO and paid ads. 

Search Engine Optimization

Getting comfortable with search engine optimization and keyword research is key for any online business. You aren’t going to succeed unless you reach buyers who are interested in what you have to sell.

That means you need to think like your ideal customer and ask yourself: what topics would I be interested in? Then, use an SEO tool to conduct keyword research and uncover some suggested keywords you can target with quality content.

Whenever possible, focus on buyer-intent keywords for users who are ready to make a purchase: For example, instead of the keyword “who invented shoes,” you’d want to rank for “best shoes for Christmas gift,” because the second term sounds like someone who would actually buy the right pair of shoes if they found them!

Ultimately, SEO is a longer-term strategy, but it’s essential for your business, because your ROI from organic traffic is much better than continually investing in paid ads. You won’t really see significant results for six months to a year, but it’s a much stronger foundation for your business compared to alternative traffic sources.

To do thorough keyword research, we recommend the SEO tool Long Tail Pro.

Try Long Tail Pro Today!

Paid Ads

If you’d rather not wait for SEO to start bringing decent organic traffic to your website, then paid ads through Facebook or Google might be on the table for you! 

One of the best things about this approach is your ability to split test and optimize everything. In effect, you can use the copy and creative on your paid ads to help you test your assumptions and discover what works.

Some ad gurus even optimize to a point where the money they spend on their ads leads to a consistent positive ROI. I’m not a paid ads guru, but I believe there’s still value in conducting some paid ads to help jumpstart sales and learn real data points about your audience.

An Online Marketplace

If you’re selling on a marketplace like Amazon or Etsy, it’s a little different than with your website or Shopify store. You’ll set up your own product listings there, and they’ll take a percentage of your profits, as well as a monthly subscription fee or an upfront payment for listings. These costs can be significant, so you shouldn’t list anything you’re not committed to selling!

But you should recognize that these third-party marketplaces are great marketing channels for you. Just like you might try to pull visitors to your website from social sites like YouTube or Facebook, you can do the same with these online marketplaces. Amazon is a huge search engine in its own right… Selling products on Amazon with SEO in mind could help you raise your overall business profile fast!

When Will You Make a Profit?

The reality is, ecommerce isn’t easy! Our fellow internet users are inundated with opportunities to buy online, and until you and your business have built a trustworthy reputation, your potential customers may not be inclined to pay a stranger like you for any product or service. 

Fortunately, you can put the odds on your side through social proof: a high numbers of followers, an actively engaged community, positive product reviews, and plenty of authoritative content. But still, you should expect that your ecommerce business isn’t likely to make a profit immediately. Like with most businesses, there will be an initial investment upfront – but you should hopefully see a break-even point within a handful of months.

It’s obviously faster to turn a profit if you sell a service as opposed to products, because you’re just capturing a profit margin rather than trading your labor for dollars. On the other hand, products can sell without you, which makes them a lot more scalable. You’ll have to decide which balance of products and services is right for you – but don’t worry!

All of the money and effort you put in now will help you see which products perform best, raise awareness about your brand, help you build an email list, and collect data about who your ideal customers are. You have to start somewhere!

Advanced Tactics for Ecommerce Success

Ecommerce success

You don’t always get all of the fanciest tools and techniques when you’re new to ecommerce, because you need a solid foundation for your business first.

But as you grow and start to bring in some revenue, you’ll want to invest in some additional tactics that can really help you optimize your business! Here are a few advanced techniques to be thinking about.

Analytics

At first, you just won’t have a lot of numbers to work with. But as you start to build an online presence and make sales, you’ll collect data on a lot of different metrics:

  • Total monthly sessions
  • Bounce rate
  • Clickthrough rate
  • Time on page
  • Revenue per thousand (RPM) visitors
  • Customer lifetime value (CLV)

The list goes on and on, trust me! Every business is unique, so the key performance indicators (KPIs) that YOU find important will probably differ from those of other businesses.

However, it’s important that you do follow the numbers using Google Analytics and Google Search Console for your website. You’ll also want to have a solid tool like SEMRush or Ahrefs to track your SEO.

If you have an online store with Shopify, you’ll be able to follow all of your metrics there. Any social media site or online marketplace will have analytics as well, particularly if you’re running paid ads.

Lastly, if you opt for a landing page builder like Instapage, you’ll get plenty of data to work with there as well.

Conversion rate optimization

The conversion rate is the percentage of visitors who land on your page and complete a desired action (in ecommerce, that’s usually making a purchase).

According to BigCommerce, the average ecommerce conversion rate is between 1 and 2 percent. Regardless of the average, your goal should be to have the highest possible conversion rate you can get, because that equates to more sales and returns more money for every marketing dollar you spend.

You can use tools like HotJar with heat maps to help you see what a typical user does on your site, including clicks, cursor movement, and scrolling. In conjunction with Google Analytics, HotJar lets you pinpoint what’s working and what isn’t.

Good conversion rate optimization starts with making sure that you’re providing the best possible user experience, including quality images and videos, scannable text, and fast page loading speeds. From there, you can conduct A/B tests of designs, layouts, colors, headlines, and more to continue improving your conversions!

Abandoned cart recovery

Abandoned cart recovery is built-in to popular all-in-one ecommerce platforms like Shopify and BigCommerce.

The way it works is pretty simple: when a user adds an item to their cart, but doesn’t fully check out, the software sends them an email reminding them to finish their purchase.

This simple reminder can boost conversion by 30 percent! I can’t stress enough how important it is to implement abandoned cart recovery for ANY ecommerce store you run. This one feature could mean the difference between profitability and closing up shop.

Retargeting

Similar to abandoned cart recovery, many site visitors will quit their session before they make a purchase, but they’ll still have an interest in your products or your content. If only there were a way to get in front of them again…

Well, that’s exactly why retargeting is such a great tactic to invest in! Both Google and Facebook offer their own retargeting options, allowing you to place targeted ads on other websites based on certain triggers from your own.

With an ecommerce site, for example, you could retarget someone who visited your store page or a specific blog post, but didn’t make a purchase. This is incredibly valuable, because it lets you sell to people who are ALREADY warm leads.

Retargeting may not be something you do right away, but the better you get to know your audience and their particular buyer’s journey, the more effective you’ll be when it’s time to retarget them!

How to Make Money With Ecommerce Wrap-up

Well, that’s probably plenty of information on how to make money with ecommerce for one post. There are almost as many ways to make money online as there are online users… Okay, maybe not QUITE that many, but there definitely are a LOT of options out there!

What this means is, you need to be very deliberate about which approach you take. It’s a delicate balance of avoiding shiny object syndrome, but not being SO single-minded that you refuse to pivot when a better opportunity presents itself!

My recommendation is to start with a fairly solid plan and stick to it, but be flexible enough that you can take some risks and test your strategy over time.

Remember the four components you need for a successful ecommerce business:

  1. Decide on your unique selling proposition.
  2. Pick a business model (ie products and services to sell).
  3. Set up your sales channels.
  4. Execute tactics for getting traffic.

By employing these key steps, you’ll be on track to get your business going and make money with ecommerce. Please let me know if you have any questions – just comment below!

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How to Make Money Vlogging: Your Ultimate Guide to Getting Started

How to Make Money Vlogging: Your Ultimate Guide to Getting Started

Blogging is still an incredible way to make money online but they’re not for everyone. Let’s face it: some people love putting together words on a post and slowly building up the page count. Some people remember high school English classes and get a deer in the headlights look. Vlogging is another popular option. This can be a great idea for someone with natural charisma. Or just anyone more comfortable speaking rather than writing.

Vlogging is short for “video blogging.” While this technically refers to any type of consistent video uploading for an audience, YouTube will be the most common platform. This is why many people use YouTuber as a synonym for vlogger. It’s worth keeping in mind that there are other video platforms like Vimeo that can pay – and even social media video platforms could technically count.

Vlog styles can vary greatly. Many involve an individual or small team that work the same niche together, talking to the camera like their audience are right there. However, there are also vloggers who use whiteboards, animation software, or even screenshots & Power Point presentations to consistently share information about their niche.

While there are many ways to make good money vlogging, it’s important to learn as much as you can early on to pick a smart video creation strategy. Read on to learn basic and detailed plans for how to make money vlogging.

Why Aimless Vlogging Doesn’t Work

One of the most important first steps is to make sure you have the right idea of vlogging in mind. When it comes to how to make money vloggging, it’s important to understand that some styles work and some don’t. At least when it comes to getting enough interest and attention to get paid. The old idea of vlogging where you just sit down and talk about whatever you want doesn’t work. To be blunt: unless you’re already a celebrity nobody cares.

Vlogging in a way that will make you money means finding a niche, creating great content, and preparing for long, steady, grinding work.

Picking a Niche & Creating a Brand

What topic are you going to be creating video blogs about? You need to approach this the same way you would be doing keyword research for a written blog. Think carefully about this step. While having a good following on a video channel can sometimes allow you to branch out later, even then it’s best to stay in a related niche.

You might be tempted to look at what niches pay the highest amounts in display ads or for affiliate products, but that should not be the main factor you look at! A major part of doing well as a vlogger is the ability to connect with the audience and come across as trustworthy & passionate.

This is why vloggers should look at subjects or topics that they love. What is something you could talk about for hours? What type of subjects or topics are you already an expert in? Or willing to put in the time and work to become an expert in?

This should be the biggest factor in picking a niche. This needs to be something you’re willing to put the long game into.

If you’ve never spent any time outdoors, you should do that before trying a fishing, hiking, or camping niche. If you have no experience with making money or side hustles, you should avoid trying to compete in that field. Many successful vloggers making good money started as relative beginners, but they already had some experience and passion before starting.

If there’s a niche where you can provide an interesting angle that’s even better.

While you begin with creating great content, think about your brand. Are you naturally funny? Have a gift for making complicated things seem simple? Going to go deep into the facts and comparisons? Use natural charisma?

You don’t need to know who you are going to be on camera right away when you start. Your vlogger style will develop over time. As you become more comfortable in front of the camera and see what your audience responds well to, you’ll naturally evolve.

This is still something you want to keep in mind early. Be flexible, but remember that even if a lot of your pull as a vlogger ends up being personality based, you still need to see yourself as a brand. Because as a video blogger that is exactly what you are.

Creating Quality Content

No one wants to waste their time with crappy content. Making really great content needs to be the absolute backbone of any plan if you want to make money on YouTube, Vimeo, or any other video platform.

Be Consistent and Be Patient

A dead channel is never going to take off, and very few channels see early success in the first few weeks or even months. Making money vlogging requires a lot of faith during the early part of the process. Faith that the work will pay off even when you’re not seeing early growth. Faith that all the work behind the scenes will pay off. Even more faith that all the stress will be worth it.

Remember that you need to be consistent. If you’re vlogging to become a paid YouTuber then you will find out that YouTube’s algorithm definitely rewards consistent (frequent) posting. Show that you’re serious about your channel by consistently putting out great video content and they will give your videos more chances to be discovered.

Being consistent is just important to succeed in any method of making money online. You can’t win after you give up. While there are some very rare examples of people who can post infrequently and still bring in some serious money those are outliers. Most of the time they built up with more consistent posting, as well. It’s also safe to say even those who can get away with doing that would be even more successful as vloggers if they put out more consistent content.

The second part is to be patient. Putting out videos on YouTube is a lot of work. Planning video topics, writing scripts, and editing video footage all takes a lot of work. In the beginning even this can seem exciting but it will become a grind.

Also keep in mind that as much as you may want to shoot out your videos everywhere you may find you just don’t have the time. Early on the grind means you may have to focus on one video platform. For most that means the best chance to make money vlogging is with YouTube. If you can only focus on one channel that is likely where you want to go.

This is a process. No one becomes a vlogging giant overnight. That means a long-term commitment to getting to your vlogging income goals. If you can be patient, be consistent, and stay with it while putting out great content you’ll be ahead of 90% of the competition out there.

Traditional Means of Vlogging Income

Professional Camera Setup

There are several options when it comes to making money as a vlogger. In fact, once you grow a large devoted audience, you might be amazed by just how many options you really have. This section dives into the more basic or traditional ways to start making money on YouTube.

YouTube Ads

YouTube ads are one of the most common ways of making money from YouTube. There are many vloggers who make serious five or six figures a month doing this, with many more making thousands a month on smaller channels. You only have to search “how much do you make on YouTube” to get pages upon pages of video results.

Many vloggers are very open about how much they make once they start getting some traction. It’s worth taking a look at a few of these if you are looking at different channels or niches.

There are several options for running YouTube ads, with some advanced strategies in the next section to get the most out of your YouTube vlogging income.

The main thing to know is that this isn’t available to everyone starting out. In order to qualify a vlogger must have at least 1,000 subscribers and 4,000 total watch hours of time on their channel from the last 12 months.

This is why consistent video creation of high quality videos is so important. Before you can begin monetizing through their basic ads you need to prove you can get that initial following. Once you do that, you can make money with YouTube from Google AdSense ads they provide!

Affiliate Marketing

Affiliate marketing is another popular option to make money as a vlogger. This can come from promoting products you trust in the videos themselves. There are many vloggers who make a killing focusing on individual product review videos.

There are also many vloggers who focus on their niche content and use videos to push traffic to an affiliate website they own. The other option is to just focus on the niche but include some appropriate affiliate links in the video descriptions.

Many travel vloggers on YouTube do this, including affiliate links to their camera gear, travel gear, or even video editing software.

There are many great ways to fit affiliate marketing into almost any niche – but make sure to do it intelligently. Don’t spam everything that comes along or anything unrelated. That’s how you lose any following you have managed to gain as a vlogger. Make the offers relevant and useful to your audience.

If you do that, you’ll make a lot more money as an affiliate vlogger. You will also be much more trustworthy in the eyes of your audience!

Take a look at Income School’s Project 24 for a great program on affiliate marketing that also has an impressive section devoted specifically to YouTube.

Sponsored Videos or Paid Content

There are many brands looking for trustworthy online spokespeople for their products. This could be a partnership that results from reviews you’ve already done as a vlogger. You may also find surprising success with outreach attempts, as well.

Early on many new, small, and medium sized brands are eager to work with niche bloggers and vloggers who have a dedicated audience. Many companies struggle with getting their advertising or message in front of the right potential customers who are interested. This is where a vlogger with a strong following can be a very appealing partner.

There can be some very good money from paid content or sponsored videos. That being said, it’s crucial to always be up front about any partnership or sponsored video.

Selling Merchandise

This won’t be a viable option for everyone, but for some people it can be a great source of vlogging income. Selling merchandise often means custom shirts, mugs, specialty items related to your niche. This Niche Pursuits post on the best way to sell t-shirts online shows how viable merchandise (or “merch” for short) can be.

While not likely to be your biggest money maker except for a couple specific niches, it’s worth keeping in mind.

Patreon

The idea of supporting content creators you enjoy has really caught on. Many content creators not only make money vlogging but also have a Patreon where they create original videos only for monthly Patrons. Some include extra photos, shout outs, credits, or a variety of other benefits depending on the niche.

This can be a great way to get a steady monthly income of support from your biggest fans and strongest supporters. Patreon has worked as a great source of side income for many different styles of video blogging.

This is free to setup as Patreon and it is an easy thing to promote, making it a great way to build a relatively steady and easy income stream.

How YouTube Ads Work

YouTube ads are basically video AdSense for videos. These only come available once a vlog channel has reached the two main traffic thresholds:

  • Have 1000 subscribers on YouTube
  • Have had 4,000 total cumulative hours of viewing time on all your videos over the past 12 months

Once a vlogger’s YouTube channel reaches these milestones then YouTube invites them to be part of the partner program. This allows for a wide array of video ads that can be added to every video, generally at the beginning.

Pre-roll ads can be twenty second “must play” ads or ads that allow the watcher to skip after five seconds. Longer watch times mean more payment, but it can turn many visitors off to be forced to watch the full ad before seeing a video so that’s a decision that individual vloggers will need to make. The balance for each niche or each channel between revenue from ads and keeping the audience happy can vary.

There are also in-stream ads, bumper ads, and in-display ads. Each creates a different type of ad and pays differently based on either views or actual interactions like clicks. YouTube goes into more detail on each of these although it’s worth noting for vloggers who can do longer quality content, there’s a reason why length of videos matter.

Longer videos (10 minutes or more) allow for YouTubers to put ads in the middle of a video. If a viewer has invested 10 minutes into your video, chances are they will watch the entire ad to get the finish of video. That makes these ads particularly valuable.

The Technical Side of Making Money with YouTube

While not much equipment is needed to get started, it is important to think about the technical tools that you will need as a professional vlogger over time. If you have nothing else, start with a decent smartphone camera, use some free video editing software like Open Shot, and get going with just getting started.

If you’re going to be the focus of your videos you may even be able to use your laptop’s built-in webcam if it is advanced enough.

While those are acceptable solutions for beginning vloggers who aren’t making a lot of money yet, better equipment is important.

The exact equipment needed will depend on the blog. A Gimble or GoPro matters much more for someone who is going to be moving or walking frequently. These aren’t important if you’re only filming in a home studio setting.

Lights work the other way. If you are shooting at a home office or studio you will want to check out stationary lighting options. That doesn’t make sense if you’re doing a livestream walking the Las Vegas Strip, for example.

However a short list of equipment worth looking at as your vlogging money grows:

  • Video Camera or multiple cameras (double check that it’s a good vlogging camera)
  • Lighting
  • Any portable camera or devices to help with portable filming
  • Video editing software
  • Microphone
  • Tripods
  • Computer dedicated specifically to video work

You shouldn’t let this list keep you from getting started. These are all very important tools. However, it’s better to start with sub-optimal equipment than not get started at all.

As you start vlogging and get used to making videos and handling the technical side of things, you’ll figure out naturally what you need. Whether a better camera or more versatile software. This is all part of the process of building your vlogging brand.

How to Avoid YouTube Penalties & Demonetization

This can be a major issue in YouTube. There are certain niches that are more prone to these issues than others. There are also some general guidelines that let video content creators know what they need to avoid to steer clear of these issues.

Keep in mind that checking YouTube’s Creator Academy every so often is a good idea since these guidelines can (and do) change. This was a big issue in 2017 in what was referred to as the first “Adpocalypse” as many channels were demonetized.

Many for legitimate reasons. Others, like outdoor survival pages, were informed hatchets and survival knives were weapons instead of tools and demonetized. Some of these managed to get videos back, others never recovered.

The most important step any vlogger can take is to start with reading the YouTube rules and understanding what the easy icebergs to dodge are. Avoid displaying weapons. Avoid massive amounts of swearing (even when bleeped out). If you have anything PG-13 or higher, let YouTube know your channel is not for kids. If you mark your channel as for kids, keep it that way. You want things squeaky clean.

Avoid copyrighted materials, don’t plagiarize (you should never do this for anything anyway), and avoid the obvious red flags that are going to get you penalized.

The far majority of vlogging content creators who follow these rules are going to be okay. If you find yourself drawn to a niche that requires a lot of “fair use,” then you’ll want to do you research to see if your idea is viable or if the headaches are worth the effort. Reach out to some smaller to mid-sized channels in the niche you want to get some feedback.

Many are very open to offering advice and/or help. Make a good impression and you might even get a future collaboration out of it!

Getting More Income from Vlogging

Basic ads, sponsored videos, affiliate marketing and merchandise are all great options for making cash from vlogging. If you limit yourself to that, you won’t be making the most of a growing loyal audience. A major part of getting the most out of your efforts involves the focus on being a brand.

Website Affiliate Marketing Connection

There are many online video content creators who only produce on YouTube, and that’s normally a huge mistake. Having a quality website that goes hand-in-hand with your YouTube channel does some really good things. This gives a place you can push affiliate programs harder for individuals who want more information on what you’re promoting.

This also builds authority. Not all marketers think of YouTubers as being on the same level as an accomplished affiliate marketer, or many internet marketers in general.

By having both a good looking website built for branding and affiliate marketing to go with a healthy following as a vlogger you get the best of both worlds. This solidifies you as a savvy online business authority instead of “just” a vlogger or YouTuber. This also creates more streams of income, as well as more places to send traffic.

The website can help with promoting the YouTube channel, while your videos in turn can also promote the blog once again in turn.

In other words, it makes sense to think long-term strategy. While you may have a basic website early on, make sure it’s a good looking website while you put that energy into your vlogging videos. Making sure to promote both will make you far more money in the long run.

This also opens up more doors and makes some of the following money-making ideas for vloggers more likely to succeed with a website to back them up.

More Ways Your Vlog Channel Can Make Money

Dropshipping is more often used by website owners, but it can work well for vlogging in the right circumstances. If you’re looking at dropshipping products that you know are profitable, why not make review videos that you know can rank for those product keywords?

The Instant Ecommerce course can help you get started with this, and opens up some serious revenue when done correctly. This can even open up creating your own product brand, using dropshipping to fulfill those orders. The website-vlogging video combination here can be incredibly powerful.

Creating Paid Courses

Creating a paid course is a fantastic way to further monetize. Whether this is showing others how to follow your footsteps in becoming a successful vlogger or focusing on what you do (travel, arts, woodworking, etc.), paid courses can be a powerful way to earn more from your vlogging.

This requires some proven success. If you’ve built your brand well and have a loyal following, you also have a group of followers who are going to be interested in whatever you have to offer.

Creating paid courses is often a “down the line” way of monetizing for beginning video bloggers but it isn’t one that you want to ignore.

Stock Photo & Video Sales

Depending on your niche, you can sell stock photos and stock video. This is only going to apply to certain niches. But if you’re looking at making nature videos or travel videos then this could be in high demand. Stock photos can be sold through Adobe Stock Photos, while you can look at selling bits of film that others can use in the same way at places like Story Blocks.

Promote Yourself Like Crazy

YouTube subscribe button

This is a step that comes naturally to some people, but is much more difficult for others. Sharing a video of someone who has a million followers is one thing but sharing your work when the views are in the low double digits can be difficult for many people.

Even if you’re an introvert, you need to promote yourself. If you have faith in the quality of the videos you’re creating then promote it. Push out of your shell and be a champion for your content. That not only gets you attention you need but also gives you motivation to make sure you keep making only the absolute best vlogging content.

Some people won’t like it or won’t care. That’s fine. You’re looking for the audience that is going to love your stuff. Even in the videos, ask for that subscription.

Those numbers matter and you will get more people to subscribe when you ask. Especially if your videos deliver the information that the viewers are looking for.

In Conclusion

There are many ways to make money as a YouTuber. While the words may change (vlogger vs YouTuber) that doesn’t change the fact you can still star a video blog with minimal gear and start getting paid for your videos.

Follow the information in this article, keep an eye on the long-term, and continue to consistently create new videos and you will build a vlogging career you can actually make a living off of. The journey of how to make money vlogging isn’t complicated, but it requires work and dedication.

By Shane Dayton

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Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started

Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started

Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started

I read the title of this post and I hear a collective groan from our male affiliate marketers. Beauty Blog? Beauty Blog!? Like, what is that? 

For all of those not in the know, a beauty blog is a blog with a focus on fashion and makeup. It’s really all about makeup, but some bloggers have expanded to include fashion in their content. After all, a pretty face goes perfectly with a pretty frock. 

Beauty blogs publish makeup reviews like this and feature how-to articles or videos like this one. The average blog starts out as a personal repository of one’s experience, likes and dislikes, adventures and misadventures. 

I can see a few of our gentlemen readers cringing. I’m sure you’re going to hit that red “X” on the top right of your browser any minute now, but please hear me out. Beauty blogs are big these days, and they’re going to get bigger. You might want to pay a bit of attention (and get your wife or girlfriend to read this post with you!).   

So Just How Big is the Makeup Niche?

People love to look good, and it shows: The cosmetics industry is HUGE. 

The cosmetics industry is definitely a large one, with an estimated annual worldwide turnover of USD $170 billion. You can see the consistent growth of the industry on this graph by Statista:

Yep, those numbers are in the 50s and 60s of billions of dollars. In the U.S. alone, that much money is being poured into these products every single year. And it just keeps growing! This infographic from MapsofWorld.com, “Are We Obsessed With The Way We Look?” details how much the global population spends on beauty.

There’s a strong need in all of us to look good, and this is why these types of blogs are growing in numbers. They’re not limited to women, either: There are beauty blogs for men, too.   

What’s the Competition Like?

A high level of demand often means a high level of competition. That doesn’t mean you can’t do it, you’ve just got to be savvy with your keywords. 

You can skip this part and jump right into the makeup affiliate programs you can promote, but I suggest you don’t. There’s plenty of competition in the cosmetics/skincare niche, and it pays to look at how you can outsmart the competition by targeting the right keywords. 

To start, we must ask a common question: Is it “makeup” or “make up”? The two are similar; however, “makeup” refers to lipstick, eye shadow and all other things applied to the face, while “make up” is a verb that can refer to the act of applying makeup. 

So we need to get more specific. Just from this search I’ve managed to find some keywords that are commonly searched for but don’t have a great deal of competition. 

The types of keywords you’ll want to home in on for your website content or ad campaigns should revolve around specific terms with a lot of searches but less competition. In this case, for example, you might want to consider “Makeup looks” or “Wedding makeup” or “natural eye makeup” as keywords for blog topics. 

If you go ahead with any of the affiliate program options that I’ve outlined below, make sure to do some further keyword research to ensure your success. 

When coming up with keyword ideas for this niche, don’t forget to try “how-to” phrases, such as “how to put on eyeliner.”   

10 Affiliate Programs for Your Beauty Blog 

Here they are! The 10 best makeup affiliate programs for you to choose from to promote on your blog. 

I’ve tracked down some of the most popular brands and products in the cosmetics industry so that you can find out everything you need to know about them here and now. In no particular order, here are the top 10 makeup affiliate programs: 

elf Affiliate Program

1. e.l.f. Cosmetics

About e.l.f.
e.l.f. Cosmetics is a makeup brand well-known all over the world. The company offers everything from lipstick to makeup brushes to nail polish.

How much can I make?
Affiliates receive a 5% commission for each sale. 

How do I apply?
The affiliate page is outdated, as it links to the CJ Affiliate network where the program is no longer active. However, I found e.l.f. on the Rakuten Marketing (LinkShare) affiliate network, so if you’d like to sign up to promote produs an affiliate you can apply to do so there.   

Sigma Affiliate Program

2. Sigma Beauty

About Sigma
Sigma Beauty is a fast-growing cosmetics company recognized not just for its makeup line, but for its innovative makeup brushes as well. There’s a neat ‘affiliate spotlight’ page here where you can see how other makeup blog affiliates are doing. 

 

How much can I make?
Sigma offers a 10% commission on all sales. If you do really well the program has rewards systems, with giveaways and cash bonuses.   

How do I apply?
You can apply for the Affiliate program via the Sigma affiliate signup page here.   

Benefit Cosmetics Affiliate Program

3. Benefit Cosmetics

About Benefit 
Benefit Cosmetics is a San Francisco–based makeup manufacturer popular for its pretty, original packaging. The world-famous “Benetint” is a rose-colored cheek and lip tint.

How much can I make?
Benefit offers affiliates a 4-7% commission on sales.

How do I apply?
You can find the affiliate information on the Benefit affiliate page here. You can apply through the Rakuten Marketing (LinkShare) network here.   

BH Cosmetics Affiliate Program

4. BH Cosmetics

About BH Cosmetics
BH Cosmetics is a manufacturer of reasonably-priced cosmetics. Like other makeup brands, it offers everything from eye shadow palettes to makeup brushes.

How much can I make?
At 15% per sale, this is one of the higher commission rates for makeup products. The program also offers monthly incentives. 

How do I apply?
Once again we have a brand that operates through Rakuten Marketing. You can search for BH Cosmetics there, or get more information about the affiliate program here.   

ULTA Affiliate Program

5. ULTA

About ULTA

ULTA is a group of beauty stores in the US. The company offers skincare products and fragrances for both men and women, on top of its extensive makeup line. 

How much can I make?
Ulta affiliates get between 5 and 7% commission depending on the total amount they have earned in the month.

How do I apply?
Ulta runs its affiliate program through CJ Affiliate by Conversant. You can signup and search for the program there, or learn more about the ULTA affiliate program here.   

Avon

6. Avon

About Avon
Avon has been marketing through word of mouth and third parties for longer than just about anyone. Does the term “Avon lady” bring anything to mind? There is a huge range of makeup products here that you can promote as an affiliate. 

 

How much can I make?
Avon offers a 6% commission on all sales, with opportunities for bonuses. 

How do I apply?
You can apply to join the Avon affiliate program on the Rakuten Marketing affiliate network.   

Black Opal

7. Black Opal Beauty

About Black Opal
Black Opal is a cosmetics company that specializes in “issues specific to skin of color”. These products would be great for a sub-niche site or blog post that addresses makeup techniques for darker skin tones. 

 

How much can I make?
Black Opal offers a 6% commission on all sales. 

How do I apply?
You can apply to be an affiliate with Black Opal on the Rakuten Marketing affiliate network.   

pur minerals

8. Pür Minerals Cosmetics

About Pür Minerals
Pür Minerals has a range of cosmetics and skincare products that are made without animal testing and manufactured mostly made in the USA. The company prides itself on being eco-friendly, and the best sellers are foundations and other skincare products. 

 

How much can I make?
There’s a 5% commission to be made here. 

How do I apply?
You can find more information about Pür Minerals and apply for the affiliate program under “Astral Brands” on the CJ Affiliate network.   

Colourscience

9. Colorescience

About Colorescience
Colorescience is a “premier luxury mineral makeup line.” It focuses on makeup products with high-quality ingredients that are easy to use and great for the skin. 

 

How much can I make?
Colorescience offers affiliates a 10% commission. 

How do I apply?
You can find all that you need to know about Colorescience on their Affiliates page or apply for their affiliate program on the CJ Affiliate network.   

Elizabeth Arden

10. Elizabeth Arden

About Elizabeth Arden
Elizabeth Aden is a very prestigious beauty company with everything from anti-aging skincare products to perfumes. The company also claims to offer “trend-setting color” with its cosmetics. 

 

How much can I make?
Elizabeth Arden offers affiliates a 5% commission. 

How do I apply?
You can learn more about Elizabeth Arden and apply for its affiliate program on the CJ Affiliate network.

Nanshy Affiliate Program

11. Nanshy

About Nanshy
Your makeup palette is no use if you do not have the right brushes and sponges to apply them to your face. Nanshy offers well-crafted makeup brushes to promote along with the other make up affiliate programs here.

How much can I make?
Nanshy affiliates get 10% commission on all sales. It may not be much but as their affiliate, you get 25% on your own purchases of Nanshy products.

How do I apply?
You can register as an affiliate through the Nanshy Affiliate Program page.

Scentbird - Makeup Affiliate Programs

12. Scentbird

Scentbird is a subscription service for perfumes and colognes. Scentbird was created for the pickiest girl (or boy), allowing you the chance to “date” luxury fragrances before “marrying” them. With Scentbird, you get access to a 30-day supply of over 450 top designer fragrances delivered right to your door

How much can I make?
US$14 per sale.

How do I apply?
You can sign up from their affiliates page

How to Promote Your Beauty Blog

No blog promotes itself. These are the best methods for promoting a beauty blog. 

A beauty blog is like any other website or blog, and you can promote it through most conventional methods, such as social media marketing. You can’t use every tactic at once, so like I’ve always said, have a link-building plan or strategy guide to get you started. This will help you define your SEO and link-building goals and determine which methods work best for your site. Here are some other methods you can use to promote your beauty blog: 

  • YouTube Marketing

Put all those how-to videos to good use. Make sure your videos are properly optimized and contain either your affiliate link or a link to the related content on your site. You may refer to this excellent information on video marketing: “Video Content: Super Fun! Super Effective.

  • Blog and Forum Posting 

There are a lot of other beauty blogs. Don’t be a snob! These blogs may be competition, but they are still in the same niche, so participating in discussions will do a lot more good for your site than harm. 

Participating in blogs often leads to guest posting, since the website owner or blogger gains enough information about you through your comments to trust you. A guest post is great because it not only brings traffic to the site, but also gives you a backlink or two.

  • Content Strategy

It’s important that your site is always up-to-date with the current makeup trends as well as popular products. Reading up on what’s new will help with the planning and research of your posts so that you will be able to publish on a regular basis. 

Remember that there are also other forms of content, like videos and infographics, that you can create for your site so as not to bore your readers. Keep a working schedule of where and when new posts are published and what they contain.

Having a few make-up tutorials as your core content with some updated info coming out regularly on a blog is a great way to go. This might sound like a lot of work, but new beauty products are coming out all the time. The more you keep your website up to date with the latest and greatest, the more you’ll encourage a following of people looking for MORE MAKEUP. 

  • Email Marketing

Speaking of new products coming out all the time, if you build a mailing list you can make sales to people over and over again rather than losing them when they leave your site. This is especially useful for any niche that has a high rate of new products and deals, and luckily for you, this is one of those niches.

This niche is definitely for those with a love for fashion and makeup. If you’re such a man or woman, then go for it! I’m sure that it’s going to be an enjoyable, rewarding endeavor for you. 

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