Hybrid Events: What They Are and How to Get Started

Hybrid Events: What They Are and How to Get Started

Should you host your next conference or meeting both in-person and online? Also known as a hybrid event or multi-access event, this approach is becoming more and more popular. In this article, I’ll discuss the pros and cons of hybrid events, and what to keep in mind when considering doing an event both online and in-person at the same time.

If you missed my first article on alternatives to Zoom video conferencing, hi! I’m Tony, and I’m the Community Program Manager at Team SPI. Since 2007, I’ve been hosting gatherings in person and online, from running a coworking space to weekly mastermind groups to multi-hundred-person conferences over Zoom and other platforms. I’m always looking for the best possible tools to help people connect in meaningful ways.

I’m super focused on creating experiences that are accessible, inclusive, and meaningful. As we’ve all had to deal with the balancing act of in-person and online meetings of various kinds, I’ve been looking for ways to have the best of both worlds. We can keep a lot of what we learned from this time, so our meetings and events can be that much more rich and available to people going forward. And hybrid events—ones that offer an in-person as well as an online experience—allow your audience to join and engage with your event no matter where they are.

Let’s get to know what it looks like to host a hybrid gathering, and why you might (or might not) want to give one a try. Here’s what we’ll be covering in this post.

  • What events can be made hybrid?
  • Is hybrid worth the trouble?
  • Advantages of hybrid events
  • Disadvantages of hybrid events
  • Tips for organizing a great hybrid event
  • In summary

What Events Can Be Made Hybrid?

Hosting a gathering both in-person and online is more work.

Events & conferences

It’s hard to imagine big conference-level events taking place anywhere but in person, but online gatherings mean the ability to scale up to thousands of participants all around the world, without the need for renting out a venue and asking people to fly in. When people don’t have to book a flight and a hotel to attend, your event becomes a lot more accessible!

Team meetings

Some of your team wants to meet in person, while others (for various reasons) would prefer to meet from outside the office. While it’s always tricky to mix in-person and virtual participation in a meeting, careful planning can make it a possibility.

Social gatherings

We’re all dealing with enormous Zoom burnout, screen fatigue, and just generally being done with video happy hours—but there are still plenty of ways people can and do enjoy participating in social programming online. The trick is to design ways of engaging that actually meet people where they’re at, instead of just assuming everyone’s going to be on video.

Is Hybrid Worth the Trouble?

Hosting a gathering both in-person and online is more work, but doing so opens up access to a much wider portion of your audience.

Whether that’s worth the trouble will depend on your goals for the program, the needs of your audience, and your capacity for facilitating what are effectively two different programs simultaneously. Let’s break down some of the strengths and weaknesses of going hybrid, and get you what you need to get rolling!

Advantages of Hybrid Events

Going hybrid offers some powerful benefits:

More people can participate.

More forms of access mean more people can join. No matter what you do, someone isn’t going to be able to join one form of gathering, but they may be able to join for another. If you’re hoping to reach a wider array of people in your network, the more avenues the better.

People can join from anywhere.

Geography is a huge constraint when producing an event—no matter where you hold an in-person event, it’s likely going to be inconvenient for a good number of people. This is especially true for anyone with accessibility considerations or loved ones who have them, and doubly so during a pandemic!

Related: How to Organize a Massive Event (Brick by Brick with Chad Collins)

Hybrid is more inclusive.

People deal with a variety of challenges you may never know about. Some people get anxious riding a subway or driving a car; some people are sensitive to bright light and sound, some people just get nervous around other people. Plus, life happens, and sometimes people aren’t feeling good about leaving the house and being among other people. Beyond this, people have all manner of physiological constraints that make meeting in person difficult.

All of this is to say: offering multiple forms of engagement is inherently inclusive.

Online offerings do come with their own accessibility tradeoffs (see my thread on that here), which are worth accounting for as well, but ultimately more people will find an option that works for them when they have more than one to choose from.

Multi-access opens up our imagination, giving us more than just two options for how we gather. While hybrid thinking leads to a fixed duality of synchronous programming (offering an in-person and virtual option for the same moment), multi-access reminds us that our experiences, learning, content, and gatherings can happen at different times, in different spaces, for different people, in different ways.

—Cantor Rosalie Will, Rabbi Esther L. Lederman, And Rabbi Leora Kaye, “Don’t Call it Hybrid: Multi-Access is the Future for Jewish Communities”

Disadvantages of Hybrid Events

Not everyone should immediately jump into hybrid events; in fact I would rather you assume you shouldn’t do it until and unless you’re sure you need to and you’re sure you can do it well. A few challenges to consider:

They’re more work.

You’re going from producing one program in one medium to two programs in two forms of media. They require different skillsets, additional staff, and more overhead. Doing either format (online or in-person) is challenging enough—doing both at once is an order of magnitude greater in difficulty.

They’re hard to do well.

In many cases, a given event is going to have a native format it was originally designed for. An in-person event that’s being adapted to go online, for example, will require extra attention to ensure virtual participants have a quality experience. It’s often hard to avoid the feeling that virtual participants are second-class citizens compared to the people meeting in person.

Remote participants can feel excluded.

People who are online are never going to be able to feel the same kind of connection people feel when they meet in person. Inevitably, people who meet in person will have more serendipitous encounters and side conversations, which enrich the experience for them in a way that virtual participants just can’t reproduce in the same way.
Fortunately, there are ways to mitigate these challenges and take advantage of the opportunities these new approaches afford. I’ve compiled some of my most important tips for you in the next section!

Tips for organizing a great hybrid event

Taking into account the above tradeoffs, let’s get to work planning a great hybrid event!

Get clear on your goals.

This disruption gives us a chance to step back and investigate why a given gathering is happening in the first place—don’t just scramble to re-create what you’ve been doing all along, just because you’ve always done it that way. Make sure you know why you’re doing it! Getting solid on this will be critical in informing how you approach designing your experiences.

Focus on making both of them great experiences on their own.

To the extent possible, online participants should feel like they are participating in an experience designed for them, and not just tuning into something that’s really supposed to be in real life.

That means both experiences should be designed with their respective audiences in mind. If additional programming or effort needs to be dedicated to the online event to make that more of a complete experience, do what you have to do.

Related: Tips and Tricks for Getting the Most Out of the Conferences You Attend

This gets much easier when you…

Designate a dedicated remote production team and ambassador.

Think of a sports broadcast—there’s a team of people at the venue producing the event for in-person ticketholders, but there’s also a whole other team of people who are working to create an enjoyable television broadcast.

Similarly, when you have separate people who are focused on the in-person and online experiences, each can focus on doing their job well.

You can then have someone on the online team play “ambassador,” representing the online participants in person on their behalf. This ambassador can ask questions or contribute perspectives from the online community, bringing their participation into the physical realm and helping those folks feel represented.

For public-facing broadcasts and events, the person in this role might also be monitoring social media chatter as well.

Consider time zones.

Extending your offering online means accounting for where people will be viewing it. If you’re in the eastern time zone in the USA and want people from the west coast to join, you probably don’t want to do an event before 12:00pm ET (9:00am PT). Similarly, if you want people from Europe to join, earlier tends to be better.

If your event falls outside those time ranges, just make sure you’re clear in your communications so people can plan accordingly. Get in the habit of always appending times with their time zones, so people don’t get confused.

In other words, don’t tell people an online event starts at 12:00. Tell them it starts at 12:00pm ET. For bonus points, include a link to a handy time zone calculator! I love Every Time Zone for this.

Design for asynchronous participation while you’re at it!

Giving people the option to join in person or online substantially widens the potential audience for your event. If you want to widen the scope much further, consider adding one final layer of engagement—asynchronous online participation.

While it’s clearly not the same kind of participation you get from a synchronous experience, people who are unable to attend an event they really want to attend can in fact still feel very much like they have been a part of the event if you give them quality ways to engage with the content and conversation before and after the event takes place.

Are there question prompts you can offer to asynchronous participants before the event happens, so they can be invited to contribute their questions or responses? Can those responses then be read aloud during the event, so you can record how people react? Can you then post the recordings along with followup posts after the fact, so the asynchronous participant can keep the conversation going from there?

All of this, fortunately, is useful in extending the impact and meaning of a program for the synchronous participants as well, encouraging continued engagement long after the event has ended.

Focus on quality over quantity.

People aren’t necessarily starving for more time in front of their screens, so if you do one event really well, people will be more likely to make time for it. If you try to do too much all at once, you spread your own resources thin and risk overwhelming your audience with options—leading them to skip everything.

When you’re really able to focus your energy on one great experience, however, you can figure out exactly what works best—and then, when you’re ready, you can roll that out to expanded programming from there.

In Summary

Identify your business goals, talk to your people, design both experiences separately, and iterate!

Learn how to prepare for the perfect webinar

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How Dave Bowden Started a Fashion Blog with 35,000 Monthly Visitors and Grew 131% This Year

How Dave Bowden Started a Fashion Blog with 35,000 Monthly Visitors and Grew 131% This Year

Ready to learn how to start a fashion blog?

Maybe you have an eye for a great outfit. Or are you always being complimented on your latest style and want to share your fashion tips with the world. 

You’ve decided that now is the time to “purse-shoe” your dreams in the world of fashion blogging. 

Today I’ve got some inspiration for you and perhaps someone that you can learn from.

Dave Bowden doesn’t run just any beauty blog; he’s the founder of Irreverent Gent, an online resource inspiring men with both fashion and confidence advice.

The Irreverent Gent has been featured in AskMen, HuffingtonPost, Business Insider, and Readers Digest. Dave also mentions that most important of all his articles were posted to his parent’s refrigerator.

Not only does Dave run the successful blog, but he’s written the Amazon #1 bestseller “Man in Command.” 

If your goal is to become a fashion blogger, you shouldn’t expect overnight success. 

In fact, it took years for Dave to start earning a real income with his fashion blog. But as he stuck with his goals, he was able to continually improve. In 2020 he was able to grow his web traffic by 131%. 

The Irreverent Gent is a successful fashion blog that gets over 35k visitors each month. The traffic and success came with some valuable lessons learned. 

Dave tells us about how he was spreading himself too thin. In the early days of his blog, initiatives such as social media, affiliate marketing, and creating brand partnerships consumed his time.

When he began to really focus and leverage professional tools, his fashion niche site began to take off. 

 

Hello! Could you introduce your background and why you choose to start a blog in the fashion industry?

My name is Dave Bowden, and I’m the founder and editor of Irreverent Gent, a men’s style and lifestyle blog that shows guys how to sharpen their style and improve their confidence.

I’ve carved out a niche for myself in the men’s lifestyle space by creating articles that are not only informative and insightful but also engaging, fun to read, and (as the name suggests) irreverent.

I also take the same approach to writing books, a space in which I’m best known as the author of Man in Command: How to Go From the Most Self-Doubting Guy in the Room to The Most Confident Man, which is an Amazon #1 bestseller (in Canada… but still!). 

Since I’ve been working from home over the past year, I’ve been pouring more time and energy into Irreverent Gent. The results have been rewarding.

My website traffic has more than doubled in the past 12 months, and my revenue is up by 10x. 

What’s your backstory, and why did you start your fashion blog?

I started Irreverent Gent to basically combine a few of my passions into one project.

The first is style and menswear, which I’ve been obsessed with for more than a decade. I’ve always been fascinated with the effect that style can have both on you as an individual, and on the way other people perceive you.

Irreverent Gent gives me an excuse to not only explore that topic further but share what I learn with guys who can benefit from it. 

The second passion it allows me to pursue is content marketing.

As a journalist-turned-blogger, I became a content marketer about eight years ago when I got a job running a travel blog, and quickly found that it’s the perfect way for me to combine my skill sets into one creative and professional endeavor.

What I love about blogging and content marketing is how I get to make both creative and business decisions. From what image to pair with a headline to what the overarching business strategy should be, I’m in complete control. 


Dave Bowden

What has worked for you to drive traffic to your sites?

My biggest traffic source is organic, and my blog really started to take off when I got serious about SEO and keyword research.

This year I finally stopped using free keyword tools and invested in a monthly Ahrefs subscription, which has already paid for itself multiple times over. 

To give you an example, my organic traffic in December 2020 is up 144% compared to the same month in 2019: 

The two biggest things that have contributed to this growth are:

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  • Learn how to build white hat links to your site without headaches
  • Finally have a proven method to finding profitable niches
  • Get access to our foolproof keyword research methods
  • Learn how to outsource high quality content

Get The Authority Site System

  1. Improved keyword research tactics – I’m now targeting more competitive keywords and creating content geared specifically toward those phrases
  2. Some good ol’ fashioned elbow grease, meaning that I’m producing more posts more frequently, resulting in a higher quantity of output.

It’s this combination of increased quantity and higher quality that’s really led to more growth. 

Building a fashion blog, have you learned anything particularly helpful or advantageous?

The most advantageous thing I’ve learned from building my blog is the supremacy of the 80/20 rule. Focusing on the 20% of activities that bring in 80% of the results.

Before this year, I was spreading myself too thin by devoting roughly equal amounts of time to content creation, keyword research, social media, link building, and brand partnerships.

Eventually, I realized that the two things that make the biggest impact on my bottom line are keyword research and content creation, so I doubled down on those, which resulted in exponential growth. 

I think it’s common for entrepreneurs and website owners to get bogged down by bouncing back and forth between the various hats they have to wear and tasks they have to manage, but the truth is that real growth comes from identifying your most valuable tasks and leaning into them as much as possible. 

How long did it take you to begin making money with your fashion blog?

It didn’t take long to make the first couple of bucks – I joined Amazon’s affiliate marketing program and started earning money almost right away, though very little of it.

What did take long was earning enough money that you could call it an income, or even a side hustle. It took a few years of consistent work to start earning a respectable amount of money from affiliate income, but what’s nice about blogging is that it compounds.

The posts that produced those first few dollars continue to produce a few bucks each month, but now I’ve got hundreds more doing the same. 

The other thing that helped was expanding my income streams.

In addition to affiliate ads, I now also run display ads on the site. The ads bring in a smaller but steady stream of cash each month.

I also write books that I self-publish on Amazon, which also generate a nice monthly sum.  

What platform/tools do you use for your fashion blog?

As mentioned, my favorite tool by far is Ahrefs, which has made my keyword research so much faster, more efficient, and more effective, leading to a lot of growth.

In addition to Ahrefs, I use ConvertKit as my email service provider, which was built for bloggers and works really well for capturing email addresses and dripping out content. 

What is your philosophy or strategy when it comes to link building?

I tend to differentiate between active and passive link building.

Active link building is anything that requires time, which pulls me away from my primary duties of keyword research and content creation.

I only pursue active link building with sites that have a domain authority of 50-plus. This goes back to the 80/20 rule. If I’m going to spend time pursuing links, I want to make sure they’re high value links that will help me build my own authority. 

Passive link building is done more through content creation.

Creating super high-quality posts that rank high in search also tend to get more linkbacks, so in that sense my content creation efforts don’t just help me build traffic, but also have a secondary benefit of resulting in more links. 

Advice for other online entrepreneurs who want to get started or are just starting out?

My advice for anyone getting started is to maintain a long view and understand that consistency is key.

It can be discouraging to pour hours into content creation and publish something you think is awesome, but then not see any traffic flowing to it.

You have to power through that and remain undeterred. If you only have one piece of great content, it’s hard to get the authority and attention you need to monetize it. But it’s a lot easier when you have 10, and easier still when you have 100, 1000, etc. So keep going, keep creating and keep publishing. 

As your quantity of output improves, so does the quality. Building all that content requires putting in the famous (or infamous, depending on who you ask) “10,000 hours”. Making you more skilled as you go. 

So keep pushing, keep going, and keep at it.

Now that you’ve heard from Dave on what it takes to build a successful travel blog. Let’s take a look at what you’ll need to start your own WordPress blog in the fashion world?

Here are a few steps you’ll need to know how to start a fashion blog. 

  1. Get set up with a WordPress web hosting service. We recommend using BlueHost. It’s cheap and easy to use for those looking to install WordPress for the first time.
  2. Choose a domain name for your new fashion blog. Something short and memorable is always best.
  3. Choose a WordPress theme that matches your fashion brand or personality.Here is a premium theme that can make your blog look like a professional fashion magazine.
  4. Get set up on social media. Be an Instagram influencer! Fashion bloggers have the opportunity to double down on their great content. Posting visual fashion content to platforms like Twitter and their Instagram feed is great for engagement.
  5. Write great content. As Dave mentioned, this takes time to get great at writing a viral blog post. Use WordPress Plugins like Yoast SEO and explore Ahrefs to take your content even further.

NOW GET STARTED BLOGGING!

If you have any questions about creating full-time income blogging, feel free to post your questions on the Niche Pursuits private Facebook Group. The community is always helping other bloggers and it’s a great place to bounce ideas off.

Another great resource when building your fashion blog will be our email newsletter. Subscribe to the  Niche Pursuits newsletter for more insights and inspiration for your blog.

Finally, If you are looking for step by step instructions on how to start a fashion blog and get your Bluehost setup don’t forget to check out our article on starting your blog here.

What is Affiliate Marketing & How To Get Started (Beginners)

What is Affiliate Marketing & How To Get Started (Beginners)

 What is Affiliate Marketing & How To Get Started (Beginners)

Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something that we recommended.

What is Affiliate Marketing

In making money online, affiliate marketing is a skill-based approach, anyone could learn that. It is one of those segments of the online world, that doesn’t require any degree or formal education.

Want to understand what is Affiliate marketing?

Keep reading to learn everything about this popular passive income method.

My Journey with affiliate marketing started in 2008 when I accidentally read about it on a discussion forum. I was surprised to know how something so simple and powerful is not taught in college or very few talks about it.

With this guide, my aim is to help you understand affiliate marketing, so you can apply this technique in any field you are in to make money.

Before, you embark on the journey of understanding affiliate marketing, let me show you the possibilities of affiliate marketing.

Here is a screenshot of one of the affiliate program that I promote:

The above one took about 2 years to accomplish.

And here is another one:

This one was outcome of 2 and half years.

However, the real question is:

How did I achieve this kind of result, and can you do it too?

Well, the key here is your zeal to learn, and how badly you want to live a free life.

I have accomplished all this working only 6-8 hours a day on things that I like. Not even a single day of my online career, has felt like pressure or something I did not wanted to do.

The only thing that create a differentiator is, I did not cheat my way up. Those 6-8 hours of work was complete dedication, and based on my 10 years of experience, I could definitely say:

Anyone with decent IQ could start making $3000-4000 within 6-8 months by regular practicing every day for 2 hours.

How to do this?

Well, We will dwell into details, and more technicalities of affiliate marketing as we move ahead in this free course, but for now, lets learn the basics.

Before that…

If this is your first time here at ShoutMeLoud, you should know that…

In the last 11 years, ShoutMeLoud has inspired millions of lives around the globe to help them earn passive income via blogging and affiliate marketing. 

It would not have been possible if I took the risk of living my day job to pursue my passion. When I think about this, I find it amazing as for how my life unfolded when I took the courage of starting something of my own. I feel this is something you, and others individual should try once to go beyond our limitations.

With this Affiliate marketing guide, I want to provide you all the details about:

  • Basics of Affiliate marketing
  • How Affiliate marketing works
  • How to get started with Affiliate marketing
  • Affiliate marketing Terminologies

This is your go-to guide and you should bookmark this one along with all linked articles to master the art of affiliate marketing.

What is affiliate marketing and how does it work?

Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Every big company like Amazon, Apple, Google have an affiliate program, which is free to join by any individual across the globe. If you did not knew about this, then pay close attention to rest of this guide, my friend, you are about to discover one of the most interesting aspect of making money from home.

This commission varies from $1 to $10,000 depending on what product you are promoting.

Here is how affiliate marketing works in 4 simple steps:

  1. You join an affiliate program (Here is a list to get started)
  2. You pick a product to promote (You will get a unique affiliate link)
  3. You share the link via Social media, Blog, YouTube videos, Facebook ads or any other form
  4. When someone makes a purchase, you earn a handsome affiliate commission.

The below infographic will help you understand the lifecycle of affiliate marketing:

What is Affiliate Marketing

So, in simple words:

Any companies that sell products online, offers an affiliate program, which is free to join. It is as simple as creating an online profile.

You can simply sign up for the program and get your unique tracking link. Now, whenever you are writing about their product, you can simply use this special tracking affiliate link to recommend the company’s site.  If your readers/traffic buys anything by clicking your affiliate link, you will get a commission.

Is it as easy as it sounds?

Yes, and no!

Yes, because of 2 reasons:

  1. Joining an affiliate program
  2. Getting paid

Is super easy. Thanks to advancement in digital marketing, and services like PayPal and Payoneer, this all is automated.

The tough part is, how badly you want this.

To become successful in affiliate marketing, you need to train regularly (Daily). Think of this as learning to play cricket, and the only way you get better by showing up every day on the ground.

And then there is another part, as we gain more responsibilities in life like (job, kids, parents, spouce, weekend parties), we find it hard to dedicate time for acquiring learning new skills.

This is where the question comes:

How badly you want this?

How badly you need this?

If your want or need falls in “unsure” segment, take a 360 view of life, and ask what is that you have to lose and what are the possible gains.

If dedicating 1-2 hours a day for few months could give you financial freedom for life, it doesnot sound like a bad deal.

Moreover, it is proven method that works!

Moving on…

How to Start Affiliate marketing for beginners:

You can get started with Affiliate marketing in many ways.

Here are a few that you can pick from:

  • Start a blog in a targeted niche and use it to promote a product. This is by far the chepest and easiest way to start an affiliate marketing business. For example: Start a blog about Women shoes, Work from home products, and so on.
  • Buy traffic from PPC sites like Google, Facebook, Quora and drive traffic to affiliate products or services. This is called PPC marketing, and those who have taken a basic course of digital marketing, could understand it better. For rest, give it a little time and you will understand this.
  • Create a YouTube channel and promote products.
  • Create an email list by creating a mini-website. An example if Finshots

Here are steps to get started with affiliate marketing via your blog:

This is just a rough highlight, as we move ahead in this free course, you will understand everything in greater depth and length to create your own affiliate marketing system.

  1. Start a blog
  2. Select a profitable industry and then pick a niche for your blog
  3. Choose the affiliate products that you can promote
  4. Create content around those products
  5. Drive traffic to your website/affiliate post
  6. Use email-marketing services to capture email of visitors
  7. Create email-sequence to automate the funnel (We will discuss this in details soon)
  8. Focus on driving more traffic and repeating the process.

The reason blogging is one of the most effective ways to get started with affiliate marketing is because it requires minimum investment and you can learn everything around it in no time. From here on, what really matters it how much dedication, time and smart work you put in to grow your affiliate business.

Affiliate marketing terminologies:

Here are some of the common terms associated with affiliate marketing:

  • Affiliates: Publishers like you and me who are using affiliate program links to promote and make sales.
  • Affiliate marketplace: There are many marketplaces like Shareasale, CJ, and Clickbank. These work as central databases for affiliate programs in different niches.
  • Affiliate software: Software used by companies to create an affiliate program for their product.
  • Affiliate link: Special tracking link offered by your affiliate program to track the progress of your affiliate promotion.
  • Affiliate ID: Similar to the affiliate link, but many affiliate programs offer a unique ID which you can add to any page of the product site.
  • Payment mode: Different affiliate programs offer different methods of payment.
    • Example: Cheque, wire transfer, PayPal, and others.
  • Affiliate Manager/OPM: Many companies have dedicated affiliate managers to help publishers earn more by giving them optimization tips.
  • Commission percentage/amount: The amount or percentage you will be receiving in affiliate income from every sale.
  • 2-tier affiliate marketing: This is a great way of making money from an affiliate program. With this method, you recommend that others join affiliate programs, and you receive a commission when a sub-affiliate makes a sale (similar to MLM or multi-level marketing). This income is also known as a sub-affiliate commission.
  • Landing pages: A unique product sales or demo page used for the purpose of increasing sales. Most of the programs that you will be promoting have many landing pages, and you can run A/B testing to see which pages convert best for you.
  • Custom affiliate income/account: Unlike a generic affiliate account, many companies offer custom affiliate income to people making the most affiliate sales for them.
  • Link clocking: Most of the affiliate tracking links are ugly. Using a link clocking technique like URL shorteners, Thirsty Affiliates, etc., you can turn ugly links into links that can be read and understood by your readers.
  • Custom coupons: Many programs allow affiliates to create custom coupons which are also used to track sales. Custom discount coupons help you to increase affiliate sales as well.

For companies offering an affiliate program, this is one of the best ways to receive free promotion, thus saving substantially on advertising.

For example, whenever you see coupons or discount links, most of the time these are affiliate links, and when you make a purchase, webmasters make money.

Every affiliate program has a set TOS.

For example, payout condition, cookie policy and so on.

Let me explain cookie policy as it’s intermediate level topic but will give you an idea about the possibilities of affiliate marketing.

Many of the affiliate product offer 30-150 days cookie period, which means that if a visitor clicks your affiliate link to land on an affiliate product, now even if they don’t buy anything immediately, but re-visit the site in next 30-150 days, you will earn an affiliate commission.

How to find new Affiliate Program to join?

Finding a new affiliate program is challenging, and if you do it right, you will increase your chances of earning huge.

Here are a few ways to find new affiliate programs:

  • Affiliate Network and marketing platform: There are affiliate networks and marketplaces that would help you find new affiliate programs.
  • Affiliatizer: This is a chrome addon that would help you find the new affiliate program.
  • Competitor analysis: Analyze the top websites in the niche you are targeting, and make a list of affiliate products they promote. This will help you find high value and profitable affiliate products.

Affiliate Marketing: FAQ

At this point, you should have a basic understanding of what affiliate marketing is and how it works.

Now, let me answer some of the common questions asked by webmasters and marketers about affiliate marketing:

How much money you can make as an affiliate marketer?

“Limitless”.
There are affiliate marketers who are making millions of dollars a month via affiliate marketing. I personally make more than $30000/month from Affiliate marketing. Below you could see a screenshot of my earnings from one such affiliate program:

The key here is how you are approaching the whole process. Are you using a blog or using PPC to market affiliate products. The one that I have been using from the past 10 years, is via blogging. This has been the most effective one so far.

 

Is it important to have a blog for affiliate promotion?

Not necessarily, but a blog is really the best promotional tool. With that said, you can always use methods such as PPC or advertising to promote a product.
This is another popular method to grow in affiliate marketing. For me, the best way to make the most out of affiliate marketing opportunities is to have a blog. Learn how to start a blog here.

How much does it cost to join an affiliate program?

There is no charge for joining an affiliate program, however, your total cost depends on what promotion technique you are using. For example, a blog post doesn’t cost a dime, but PPC marketing, email marketing, and advertising come with various price tags.

What qualifications do I need to become an affiliate marketer?

There is literally no qualification required to become an affiliate marketer, though having good copywriting skills and marketing skills will be an added advantage.

Is affiliate marketing harmful or illegal?

No, it is neither harmful nor illegal, as you will simply be using the affiliate link provided to you rather than a direct link to link to any site.
However, in certain jurisdiction, you are supposed to disclose that you may be compensated for endorsing the product. Read our guide on Affiliate disclosure to learn more about it.

How do I find an affiliate link for any product?

Not all companies offer an affiliate program, of course, but for those that do offer affiliate programs, you can check their website for related information. When searching, be sure to check the company’s FAQ page if they have one.

Another way to find this information is to do a simple Google search. For example, one could place the following phrase into Google Search:  “(product name) + affiliate program”. (Replace “product name” with the name of the product you are promoting.) There is an interesting chrome addon called Affilitizer is available which makes this process easy.

This should bring you to a landing page. Many companies use an affiliate marketplace like ShareASale, CJ, or Clickbank. These are free to use and you can create a free account.

How do I find new products to promote?

Affiliate marketplaces such as those mentioned above are the best places to start your affiliate marketing research. You can browse your niche and see the top performing affiliate programs.

Alternatively, you can keep an eye on blogs in your niche and see which products they are promoting and what methods they are using.

Affiliate marketing and AdSense: Can we use both?

Yes, you can use both as affiliate marketing does not violate any AdSense TOS. In fact, for me, affiliate marketing works better than Adsense, and that is one reason you see fewer AdSense ads here at ShoutMeLoud.

How do I get started with Affiliate marketing?

Here at ShoutMeLoud, I and many guest authors have covered some of the best guides to help you to understand in depth about getting started, and some of the pros and cons.

I hope this beginner’s guide to affiliate marketing will help you get started. If you have any additional questions, feel free to ask me in the comments section below.

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