11 Stats That Make a Case for Landing Pages

11 Stats That Make a Case for Landing Pages

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

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11 Stats That Make a Case for Landing Pages

1. The average landing page conversion rate across all industries is 9.7%.

Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

2. Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%), and 62.6% of leading landing pages already use them.

Using landing pages to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).

3. Businesses using optimization software for their landing pages see an average conversion lift of 30%.

While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.

4. Addressing buyer fears on landing pages can increase conversion rates by 80%.

Marcus Sheridan, a keynote speaker at Inbound 2019, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his landing pages increased his form conversion rate. If you’ve found that your landing pages aren’t converting as you’d like them to, consider using Sheridan’s strategy to be upfront with consumers about what will come from completing forms on your landing pages.

5. Personalized CTAs convert 202% better than default versions.

Consumers prefer personalization because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests. Given this, using personalized and targeted CTAs in your landing pages will likely increase your conversion rates.

6. 48% of top landing pages ranked in Google Maps and organic search query results

Ensuring that your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood that they’ll show up in both types of search queries, increasing exposure and the possibility of generating more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels.

7. 65% of top landing pages have their business name in the title tag.

Since customers value transparency, using a recognizable brand name and logo shows them that you’re not running a scam or being deceitful. You’re claiming ownership of the CTAs and personal information you’re asking for. Therefore, Including your business name on your landing page is a simple step you can take that can help you increase conversions.

8. 30% of top landing pages use video content.

If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%, and 80% of video marketers say that video has directly increased sales.

9. 36% of top landing pages have testimonials, 11% have reviews.

You likely already solicit reviews and testimonials from current customers. Repurposing them to use on your landing pages can increase customer trust and higher conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), like reviews, are the most authentic form of content a brand can use.

10. 55% of top landing page submissions on the HubSpot blog came from Ebook offers.

If you have a blog or website that wants to distribute long-form instructional content, offering Ebooks in your landing pages can help increase your business conversion rates.

11. 49% of marketers report that increasing customer acquisition is their primary objective in 2020, and a top priority for marketers was generating leads.

If you fall into either of these categories, landing pages can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.

Landing pages are a valuable piece of your marketing strategy.

Considering the above stats, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different content types see higher conversion rates.

Whether you already use them and aren’t obtaining the results you desire or you’re new to landing pages in general, using them will likely help you draw in new customers and drive revenue.

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15 Inspiring Side Hustle Stats to Get You Motivated

15 Inspiring Side Hustle Stats to Get You Motivated

A side hustle. It could be freelancing, walking dogs, or house-sitting for wealthy individuals who’ve left the country on vacation. Many people now officially have a side hustle, and that’s often to subsidize their primary income. 

Some people do it because they know it can add extra to their household and ease the pressure. Other’s are seeking financial freedom and an additional income stream for themselves. 

Whatever the reasons, every individual created that side hustle using simple platforms on and offline that were not there 10-15 years ago. Yet, it’s all good and well to know why people started a side hustle but what’s more important is understanding the numbers surrounding side hustles. 

By that, we mean the main side hustles, the income generation, and even yes, the overall sentiment in the new gig economy. With that said, it’s time to get into the 15 most inspiring side hustle stats to get you motivated. Let’s get started. 

45% of working Americans have a side hustle

Looking at the fact that 45% of working Americans have side hustles means that around 70 million of the American working population are working more after their standard or regular jobs making money for various reasons. 

This poses a few questions as to why such a large number of people give away their early mornings and weekends in favor of additional work. You might find that these individuals end up working over the standard allowable working time, and it is by their choosing too.

Food for thought remains that the American economy is benefiting from this as well, where more income tax is paid via the side hustle. You’ll see later on in this post that there is a split in the number of Millenials versus Gen Z who opt to have a side hustle. We also found that celebrities like Selena Gomez and Beyonce have their side hustles like media companies and entertainment companies, respectively.

1% of the workforce use app-based platforms to do their side hustle

Right, you’ve heard that many people started to jump onto the Uber train and might have assumed that more people use app-based platforms to earn their income. It’s not the case, according to the Bureau of statistics. They show that 1 percent of the workforce relies on app-based platforms to create an income for themselves. 

Other app-based platforms include Lyft. Keep in mind that the list looks at people who use these applications as their primary income or decide to find alternatives through other channels.

30% of people with side hustles do it to make ends meet

Bankrate recently showed that almost 30% of side hustles get started due to financial challenges faced. They are doing it out of necessity to pay their bills and support their families. As inflation rises, and people have tightened their belts, it’s no wonder that financial needs steer them down the side hustle route. 

The list can further be broken down into household expenses like living expenses that their paycheck cannot carry. Others also save their side hustle funds and use them for activities they would not ordinarily have. 

Average income made from side hustles equals $1122 monthly

The average American income in the US is $3714 per month, and extra side income from side hustles can average $1122 per month. That’s almost 1/3rd of the average income. 

This shows a high potential for income using a side hustle, but of course, it depends on your skillset, how you market yourself, and their market requirements. Many individuals may earn 6 figure incomes from their side hustle, too, but it does need a more considerable time investment per week. 

Average time spent weekly on a side hustle is 11-16 hours

Since more and more people seek alternative ways to make an income for themselves, they find new pathways that they can use their hobbies on. That’s why the average hours spent per week on a side hustle is between 11 to 16 hours

Most of that time is spent learning the new skillset as it could require high upfront effort, especially if you are using freelancing or driving for Uber as your side hustle. Once you understand the processes, your time investment goes down while you can also maintain a similar income amount. If you’re curious, the average earning works out to $16-23 / hour—that’s above minimum wage by quite a large margin.

47% of people with postgraduate degrees have a second income source

This is directly represented by Bankrate, who has indicated that many advanced educated individuals have opted to have a side hustle. 

Generally, these are people who have chosen to attend university at the postgraduate level and already have high incomes of $80,000 or more. It’s becoming more prevalent that highly educated people are becoming more disengaged with their vocation and now seek ways to use their hobbies to make money. 

They hope to use their side hustle to eventually move into a full-time mode that doesn’t rely on a job or boss.

66% of highly skilled workers use referrals to find side hustles

Since only 20-30% of highly skilled people are finding part time work via apps, it seems that word of mouth and referrals are still king when it comes to side hustles. 

This tends to make sense since most of the top end of the side hustle market have high levels of skills and experience. They already earn a good salary in their standard job, often they are certified too. They could also be established in their market, so they have a good network that they can leverage for work. This is according to the software company iCIMS.

63% increase on average income year on year for part-time work

Side hustle earnings are increasing all the time; if you compare average salaries for 2019 versus 2018, we see a 63% increase according to Bankrate. One of the reasons is that more skilled workers are coming on board and demanding higher pay. 

There are also more businesses seeking out work involving gig economy workers. They’ve seen that it helps to outsource work rather than bring on permanent employees in their business. Overall, you can see an increase from the $686 average side income in 2018. right up to $1,122 in 2019

48% of Millenials have a side hustle

Millennials have been quick to share their views on corporate culture, but they also do it through their actions, such as seeking alternative means to create an income. 

Since they want more flexibility and work from home, they find a side hustle that can cater to their needs. More than that, you can also see that Gen X and baby boomers are catching up with 39% and 29%, each with a side hustle.

Previously baby boomers did not have avenues to explore if their retirement was insufficient to carry them. Nowadays, many baby boomers have opted to drive for Lyft or Uber to supplement their retirement income or lack thereof. 

The most popular side hustle would be for providing services.

32% of side hustles are related to selling a service that includes either photography, cleaning, or fitness. This is popular at the moment as many people need these services for weddings or other events. People are more prone to request professional photography for their brands. As for cleaning and fitness, it’s an extra service that makes people’s lives that much easier. Gig workers or side hustlers also offer crafting, childcare, bartending, social media specialist, or freelancing.

Interestingly enough, Uber and Lyft did not make it to the top of the list. Yet apps are seeing a slow but steady rise as more people start to realize its potential to be a side hustle with high-income potential. Technology is slowly but sure improving the market for side hustles, and that’s a good thing. 

27% of side hustlers prefer a part-time gig to a full-time job?

Generally, you will find that people start with a side hustle out of necessity but soon discover that they enjoy the side hustle. You may even go as far as saying they want it more than their full-time jobs. That’s the reason 27% of side hustlers have said they would rather have a side hustle job than their actual job. 

Since most people with a side hustle love to see that increase in income, they often keep both jobs for that benefit. Eventually, though their side gig can start outearning their primary job, they have to choose to go full time on their side hustle ultimately. It’s been done countless times by graphic designers, programmers, and even boardroom execs. 

55% of people want to turn their hobby into a business

A common question is whether side hustles can come from hobbies. The answer would, of course, be a resounding yes. Hobbies are what allow you to start your side hustle in the first place. Perhaps you’re a decent video editor; then, you can make use of that hobby to earn extra side income. 

This can eventually be turned into a business. So much so that 27% of full-time workers have already done this by turning their hobby into a side gig. It bears considering as you must also understand that when your hobby becomes a business, it may take away the joy you experience from that activity.

14% of people earning $500 and above from side gigs

That isn’t exactly great news; however generally, this can take a few hours a week using a skill you are already good at. It’s great to see that 1 in 6 individuals show an excellent earning potential that is consistent. 

This can also grow as more and more people use the gig economy to build their businesses. The 14% of people earning additional income can use that to reduce debt, increase other income streams, or travel if that’s what they hope to do. 

30% of side hustlers are selling handmade items or reselling stuff

Many side hustlers have new ways to bring in income using their creativity or marketing skills. As an individual who crafts items, this is heavily in demand as personalization grows globally. 

Therefore 30% of people with a side gig make goods by hand to sell to potential buyers. The profit margin on handmade goods is vast, and there is very little overhead once you’ve made your first investment. It takes time and required skill sets, but it can be a good source of consistent income. 

Similarly, reselling items that you’ve found while checking out garage sales and auctions can bring in some massive profits if you learn how to flip these items on places like eBay. 

54% of side hustlers are female

Women make up 54% of side hustlers while men are close behind. Generally, this bodes well, seeing as there is almost an even split. 

Many women who also have kids leverage this opportunity to work from home and try to manage their family, work, and home life. 

One example is a mom who started daycare and created additional monthly income from a task she would be doing anyway. 

The Exciting Industry of Side Hustles

As you’ve gone through this list of stats, we hope that it inspired you to get started on your side hustle. Perhaps you’ve seen an industry that you can add value to, and it will certainly make your financial situation better.

Our recommendation is to look at a few side hustles and find ways to get started, avoid analysis paralysis and take the first steps needed to take action and start creating an income for you and your family. 

You may agree that the side hustles states have indicated that not all side hustles are work from home jobs. Some may need more time invested upfront and will later pay it back exponentially. Others need minimal time input but cannot be scaled. Use a variety of approaches to find the best side hustle that also makes it viable for you.

More than that, you can also use the free education available that helps you come to grips with the side hustles and improve your income. 

If you enjoyed reading this post on 15 Inspiring Side-Hustle Stats to Get You, be sure to also check out our list of  popular side hustles in 2020.

15 Industry Stats on the Powerful Freelance Gig Economy

15 Industry Stats on the Powerful Freelance Gig Economy

Let’s look at the rising career pathway known as the Freelance Gig Economy. More and more individuals all over the world are opting to freelance instead of working in an office. There are many benefits to this lifestyle. This includes the freedom to work from anywhere globally and set your prices, times, and general work environment. You generally are the boss.

As much as there are benefits, there are drawbacks too. You have to organize your health insurance, tax payments, and retirement fund. Since it’s a business, you may even have to invest a large batch of time in the earlier phases without seeing higher incomes.

You have to consider the freelance gig economy from both sides, but also, there are more data sets and stats we can share that will show you the potential for this economy. And even more exciting, is that there are plenty of freelance websites and marketplaces to help you get started, while also finding more work and establishing yourself as an expert in your space.

Let’s get into the 15 industry stats based on the freelance gig economy.

A large component of the American population is made up of freelancers. They can perform various roles, such as consulting, programming, writing, and even marketing.

Many start their career freelancing due to more income needed, but they soon begin earning more than their ordinary work income. They then have to make a vital choice, and that is if they should take their hustle to a full-time state.

The good news about having 53 million freelancers in the US is that many systems have already been created for you to get work and get started. Nowadays, it’s similar to leveraging your network of using an application that connects freelancers with clients like Upwork, Fiverr, or PeoplePerHour.

While Europe’s freelance community is smaller than the US, many more Europeans want to follow the freelance path. Seeing as they have a high skill level in the in-demand freelance skills, they stand a good chance of securing those gigs. 11 million freelancers bode well for the future of freelancing in Europe, and it’s undoubtedly an excellent option to take if you wish to have more time and work freedom.

The top 6 in-demand freelance skills are included below for you.

  • Developer, coder or programmer
  • Designer
  • Writer or copywriter
  • Marketing professional
  • Translator
  • Videographer

This list can lead you to find if you can earn a decent living from working as a freelancer. If you have these skills, it will be beneficial to your potential as a freelancer. You must be useful in these roles as you will be working with clients who expect high professionalism levels. As much as you have these skills, it’s also crucial that you have customer service experience to provide world-class service to your potential clients.

It’s no been noted that unemployment rates worldwide have increased significantly; based on this, more and more people are seeking other forms of employment.

The good news is that fortune 500 companies are hiring, but this time not for employees but freelancers. Generally, they may need work done, but it doesn’t require a full-time employee but more contractual work, so that’s when they get onto Upwork or People per hour looking for reliable freelancers.

The data shows that almost 30% of the world’s biggest companies need skilled freelancers that currently reside on freelancer sites like Upwork. And some of the best data and information highlighted in this reference guid include:

  • Almost 30 million freelancers are long-term oriented.
  • 31% of freelancers earn $75,000+ a year.
  • There are 57 million freelancers in the US.
  • Working from home improves performance by 13%.
  • 30% of freelance writers make under $10 per hour during their first year.
  • Men make 4 times more money than women.
  • 91% of freelancers think the future of the profession is bright.
  • Half of the working US population will turn to freelance work over the next five years.

The US’s median income sits at $61,000+, and now we’ve seen that 31% of freelancers in the US earn more than $75,000. This means that freelancing has become a likely candidate for better work opportunities and the pay that can match the US’s median salary. To put things into perspective, the average salary for a US manager is $58,000, while a project manager will earn $86,000.

Considering that freelancers’ income is inching closer to that 6-figure income bracket, there might be an opportunity for you to look into the skills you can use to freelance, as we mentioned above.

Further statistics also show that 25% of freelancers had a master’s or Ph.D. while 20% hold no degree. Generally, that makes the global freelance population highly educated professionals. The reality is that while freelancers usually are well educated, many still chose to gain valuable skills and training over continuing formal education.

The aim is to improve their skill and, therefore, their earning potential. The top areas where freelancers have opted to advance their skills include technology and business management. The only challenge is that they have to foot the bill for training costs. Seeing as they will earn more income from the training, it tends to make up for it.

In a recent survey done shows that 72% of freelancers believe they can advance their careers. They think that their jobs also allow them to improve their skillset and essentially earn high incomes.

One of the reasons this could be considered is because freelancers feel they have autonomy over their work. They also fully control their pay scale and the clients they choose to work with.

A recent study done by Upwork indicates that most freelancers are heavily skilled professionals who have advanced degrees and experience in marketing, IT, and consulting.

They bring a lot of this with them to the freelancing world, allowing clients to get the best service without employees’ hassles. The reality is that clients prefer highly skilled freelancers, it generally will give them peace of mind that their projects are handled well.

Statistics are showing us that younger workers are beginning their working life as freelancers. They prefer it, where we see that 53% of freelancers are aged between 18-22 effective 2019. The gen Z group has recognized a need to create alternate work pathways for themselves, leveraging technology.

They are considered the most tech-savvy generation, so working in the online space fits well with the preferred style of work. Generally, freelance work lends itself to more results from home scenarios too. If you’re interested, we also noticed that millennials make up 40% of the freelance population.

The reality is that many choose to freelance due to a dislike for their current work circumstance. It can be a hard slog, in the beginning, having to learn new models of working and getting used to the online work environment. Yet once you do, it opens up a world of possibilities.

The first is that you can work virtually, and also you have a world of clients waiting to use your services to build their projects. That’s the main reason that 64% of people have seen that they have better work opportunities because of freelancing.

The trend we’re noticing is that Freelancers tend to be happier, and the big reason is that they have more work-life balance.

They don’t spend all of their time working. Instead, they can invest time in their hobbies, families, and doing more than they could before freelancing.

Add in the lack of travel since they work from home, you have a more engaged individual. It shows too as remote working data shows us that 77% of people who start freelancing see improvements in their work and life balance.

Generally speaking, when using freelancers, companies don’t have to pay for a permanent employee. That means no management of pensions or other overheads for that employee. It can save the company millions of dollars a year.

This makes it even more lucrative to use freelancers in companies. More and more companies see this value as they see their profit margins increase with fewer employee costs for their payroll. On average, they can save $11 per hour per employee when they opt for freelancers instead.

Managers and employers don’t appreciate monitoring every aspect of their team’s workstation, so they use expensive software to check average handling time, breaks, and transfers. This tends to be costly.

When using work from strategy, freelancers outperform office employees. This does seem intuitive as well, where we see that working from home offers less distraction, leading to better productivity, which directly affects the bottom line of a company. Data shows that companies see an increase of $2000 in profit per freelancer.

This statistic is good news for those thinking about leaving their 9-5 in favor of freelance work. It shows that 25% of freelancers left their regular job for their new occupations in freelance statistics.

Fast forward to six months later, and many earn 60% more than what they used to make at their ex-employer. This statistic alone can inspire someone who has the skills and the knowledge to try out freelance work; it may become a risk that earned you a 60% higher monthly income in a short space of time.

This number seems large when compared to the 53 million individuals currently working as a freelancer. This expansion will bode well for unhappy office workers who want to use their skills to Freelance.

The trend does not look to be stopping, and with more people waking up to the online opportunities, the freelancer realm will eventually have 90.1 million group members by 2028, according to Statista.

The world of work has changed significantly, and we have to adapt along with it. We hope that the 15 powerful stats have given you food for thought on how you can leverage Freelance in your business or as an extra side hustle.

Based on our experience, we’ve seen that Freelancers earn large incomes but will need to work the required hours to create that income. It can be a fulfilling and flexible career path provided you keep in mind the administration involved to set up tax, pensions, and more.

The overall result is good, and we recommend trying out an opportunity freelancing so that you can learn the ropes. As we noticed, the playing field is getting smaller and smaller as more people look to freelancing to leave the 9-5 lifestyle.

Did you enjoy reading our post on the 15 Industry Stats on the Powerful Freelance Gig Economy? If so, you will probably enjoy our WordPress stats reference guide.

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