Why Starting a New Blog Still Makes Sense in an Overcrowded Internet

Why Starting a New Blog Still Makes Sense in an Overcrowded Internet

Are you thinking about starting a new blog of your own? Maybe you’ve heard that it can help grow your business, or even your personal brand? In either scenario, with the internet being more saturated than ever before, you might also be thinking if it’s even worth your time and effort to start a blog… if this is the case, it most definitely is!

Today we are going to highlight some of the many different reasons why right now is the best time to start a new website or blog of your own.

WordPress Makes Blogging and Site Creation Easy

Of the many different reasons on why it might be a good idea to start a blog, one of the most obvious is that it’s extremely easy to do. Thanks to the power of WordPress, anyone can create a website or blog in a matter of minutes, without ever needing to know how to design, program or be an online marker.

WordPress has completely changed the landscape of the internet, and it now powers more than 30% of all sites on the internet today. And when you factor in that there are now more than a billion sites online, that’s hundreds of millions of sites relying on what WP has to offer.

What started out as a simple solution for content creation, has now evolved into one of the most revolutionary platforms and companies on the internet today. And it’s also powering websites for big name brands like TechCrunch, The New Yorker, BBC America, Variety, Sony Music and more.

And when you consider the thousands of plugins and themes available for WordPress, the opportunities when using the CMS is pretty much limitless.

Blogging Brings Authority to Your Name and Expertise

The world of blogging is vast in all directions, and you never know what new opportunities might come as a result of it. The important thing is that you get started sooner than later.

Names like Michael Arrington, Timothy Sykes, Gary Vaynerchuk, Perez Hilton and Harvey Levin all started with blogging, and then turned their content, site expertise and brands into much more as a result of it.

And with so many successful stories on people, brands and businesses starting from simple blog ideas, there is always a new supply of people looking to get started with a blog of their own as well.

Another perfect example of this can be seen in Neil Patel’s reference guide on how to start a blog. If anyone can attest to the power of blogging, it would be Neil, as he currently has one of the most popular blogs and marketing resources on the internet.

Not only has Neil created a resource online to make it easy for people to walk through a simple process for starting a blog of their own, he’s also leveraged the content and traffic on his blog to generate over seven figures per year as a blogger.

If that doesn’t have you inspired and ready to start your blog, I’m not sure what will.

Blogging is Making Hobby and Part-Time Bloggers Money

As previously highlighted, many individuals that enter into the world of blogging, just do so as a part-time hobby or to just see what all the fuss is about. Many of these bloggers will often stop posting content because they don’t see immediate results, and then their sites eventually die out.

However, there are also some blog owners that will absolutely fall in love with the process and pour an endless amount of time and effort into their content, influencing others and eventually building out a successful brand and business of their own.

The great thing about blogging is that the financial commitment in the beginning is so minimal that anyone can get started. And if your site does go on to gain an audience and rank in the search results or even go viral on social media, there is a great chance you can start making some good money with it as well.

When it comes to the monetization of a blog, there are plenty of ways to accomplish it. Some of the most common methods include:

  • Affiliate Marketing – Earning a commission on referred sales and leads.
  • Google Adsense – Placing ads on your site and getting paid per click.
  • Selling Digital Products – Creating online courses or membership sites.
  • Offering Premium Services – Selling consulting services from your site.
  • Amazon Associates Program – Make money linking to Amazon products.

Depending on the focus and niche of your site, each of these methods will perform differently. In either scenario, the important thing is that you don’t jeopardize your site content and audience at the expense of trying to make some money.

Businesses Rely on Blogs for Lead Generation and Sales

In the world of blogging, few things are more important than content. And when you start thinking about the different industries and niche markets out there, some are easier to write for than others.

This is especially true in the world of ecommerce and products. After all, how much can possibly be said about a single product or category on your site. Through the use of blogging, you can come up with much more interesting topics and talking points, while also linking back and highlighting various products or services on your main site.

As pointed out by Smart Insights when they were discussing this same topic, they came up with the following three reasons on why blogging is still important for businesses and brands looking to generate leads online.

  1. It helps drive more (targeted) traffic to your website
  2. Blogging gives your visitors a reason to convert
  3. It’s one of the most cost-effective long-term strategies

It’s one thing to have a business or ecommerce site online, and it’s another to have it backed by a powerful blog that continually brings in new traffic through search engines and social media on a daily basis. If you aren’t currently leveraging the power of content creation and blogging for your online brand or business, you’re definitely missing out.

Starting a Blog is Easy. So get started today!

Jumping back to the question we started off at the beginning of the article, “is it worth your time to start a blog with how saturated the internet is today”… the answer is still YES!

And after reading through the many different reasons why and examples of blogging success above, you should definitely feel the same way.

If you are a business or brand, there is absolutely no valid excuse for you to not have a blog of your own. And if you are someone that is just sitting there with the idea of blogging in your head, it’s a win-win situation, and if it doesn’t work out for you, at least you tried it.

With social media and mobile usage now growing at faster rates than ever before, more people are accessing the internet than ever. And with more people accessing the internet, they are all looking for better content to find information, be entertained, and to help them solve their problems or unanswered questions.

If you would like to have your own little space on the internet, while also catering to such audience needs, right now is the best time for you to get started with a blog of your own.

Wait! Don’t forget to check out these related articles:

37 Email Marketing Stats that Show Why Email is Still King

37 Email Marketing Stats that Show Why Email is Still King

With mobile marketing and native advertising quickly becoming the main focus for many brands and marketers in the world today, it’s still important to realize the potential and power of email marketing. Not only is a medium that nearly everyone in the world is currently using, it’s also something that can now be targeted towards in more ways than ever before.

Here are just a few ways email marketing can help start and grow your business or brand into much more.

  • Mailing List – A mailing list or newsletter is simply one of the best ways to grow your following, while also capturing your site visitors before they leave and never come back.
  • Scheduling – Omnisend data confirmed that the best day to send promotional email is Thursday, the second is Tuesday.
  • Autoresponders – Automate the email follow-up process and build a valuable relationship by sending engaging and valuable emails (your best content) on a weekly or monthly basis. With an autoresponder series you can write your email series once, then have it sent your mailing list time and time again.
  • Email Capture Offers – Grabbing the email address of your audience is one of the best ways to start a lead generation process… especially if the offer is focused on purchasing something or it’s a multi-page process with a high drop off rate. Collect the email from the beginning, so you can follow up later on.
  • RetargetingRetargeting has completely changed the way advertising is done online when it comes to existing audiences. Two of the most popular retargeting methods are through pixel placements and email address. If you already have an existing email list, you can import those emails into Facebook Ads or Google Adwords and start delivering display advertising just to those users — thus lowering ad costs and increasing conversions.
  • Webinar Mailing List – Every time you run a webinar, you are likely using a new signup form to grant people access. Collecting these emails and building a new list of just those interested in your webinar is huge for conversions and ROI. Follow up to this list of webinar attendees before, during and after the webinar to increase sales and engagement.
  • Segmented Lists – Most sites have just one big mailing list. Through segmentation and building smaller targeted lists, site owners and marketers can know exactly who their audiences are and why they decided to join a list (content upgrades, promotions, free offer, training etc.)

The crazy thing about the email marketing methods listed above, is that nearly all of us know about them, yet the majority of us still aren’t actually using them within our businesses. This usually just comes down to lack of action or simply running out of time and forgetting to make the additions.

However, setting up a few of these options might only take 15-30 minutes of your time and can increase overall revenue/profit heavily! If you don’t have a list already, it’s also extremely low-cost and easy to get started. Also, if you need any help or guidance on how to set all of this up, simply follow my email marketing basics course on Udemy.

Now that we’ve covered some of the most effective ways to email marketing today, let’s take a look at some industry stats to remind us just how effective email marketing can be.

37 Email Marketing Stats to Blow Your Mind!

Special thanks to AfterOffers.com for creating this awesome infographic of email marketing stats from leading email marketing and data management companies. I’ve listed a few of my favorite stats below. Then refer to the infographic for all 37 of them.

  • Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian
  • Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
  • 95% of companies using marketing automation are taking advantage of email marketing. – Regalix
  • About 53% of emails are opened on mobile devices. – Campaign Monitor
  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen
  • Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. – eMarketer
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
  • Email marketing has an ROI of 3800%. – DMA
  • 50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA
  • The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group

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