5 of the Best Insurance Marketing Strategies for 2021

5 of the Best Insurance Marketing Strategies for 2021

There are so many marketing opportunities available online that you can consider as an insurance company or agent to reach a target audience and sell more policies.

A well-developed insurance digital marketing strategy not only helps you reach the audience and convert more but also helps you outpace your competitors in the market. In this modern world, online marketing should be a priority for insurance providers to grow their customer base, build strong business relationships with existing customers and increase brand recognition as well. 

To help you get started effectively, here we have highlighted the top digital marketing tactics for insurance companies you can pursue to grab the attention of online customers and to stand out among competitors.

A Professional Website to Represent Your Company

Your insurance company website is the digital face of your business. And it must provide an excellent user experience to help your audience understand your insurance products. Whether you provide general contractors insurance or life insurance with riders, you must have a website that is responsive and fast loading as well. It must be designed to entertain both first-time insurance buyers and those who are about to purchase a new policy or upgrade an existing one. Information and details that are important should be easily accessible for your visitors and you can achieve this by making the website easier to navigate. 

Implement SEO Basics to Rank Higher in Search Results 

The time spent on SEO can pay off in a long run. In this modern world, almost 70% of consumers perform online searches before they make final buying decisions. This is the reason, you should optimize your insurance company website for relevant and easy to rank keywords so you can appear in more search results with exactly what people are looking for.

You should start your SEO strategy with keyword research as it helps you find the most relevant and frequently used phrases by your target audience when searching online. Doing SEO for your insurance business on your own is a good idea, but hiring a professional digital marketing agency can help you get it right while focusing more on core areas of your business.

Produce High-Quality Content that Provides Value

Modern customers research a lot over the web before they buy insurance policies. They search online to learn about insurance and how it can work for them. That is the reason, you should be creating high quality and informative content to answer their questions in a detailed manner.

According to industry experts, relevant and informative content increase purchase intent of consumers for a brand’s insurance products. You can conduct keyword research to find out the insurance topics that get the highest traffic possible. When you have more visits on your website, the possibilities of getting higher ranks in search results are boosted.

Whether it is your business website, blog, or social media profiles, make sure to share quality content with consistency to get more eyeballs and engagements. 

Create an Effective Email Marketing Strategy

Since email is one of the best and most effective communication methods online, setting up a thoughtful email marketing campaign can help you reach your potential and existing customers on a more personal level. You can educate potential customers by sending useful and relevant content. Email also provides a great medium to present your customers with personalized offers and policies as per their individual needs and requirements.

To get all the amazing marketing benefits of email marketing, you should segment your email list based on customer preferences, interests, and insurance needs so you can send them personalized offers for better outcomes. The availability of email marketing solutions also makes it affordable and easy to implement digital marketing approach. 

Social Media Marketing and Advertising are Key

Social media is a most effective and powerful digital medium that offers plenty of marketing benefits like increased brand awareness, customer engagement, and new insurance leads, etc. That is the reason, social media is on our list of top digital marketing tactics for insurance companies. You can share quality and informative content with your customers via social media profiles to answer their questions and increase brand awareness.

Furthermore, you can also run targeted social media advertising campaigns to reach people who might be interested in your insurance products. Successful social media integration into your customer support strategy is also a great way to listen to your customers and respond to their queries in a timely fashion. Strategic use of social media can help you stand out from competitors.

How to Insurance Companies Can Create and Effective Digital Marketing Strategy

With more businesses and brands doing their marketing and sales on the internet today, it’s important to put all of your efforts into being the best. As more organizations continue to flood into this space, it’s extremely competitive and costly to compete in such a market.

In order for this to happen, insurance agencies and companies must have a website, social media and SEO strategy in place — all while complementing each other at the same time.

Be sure to read through each of the recommendations listed above, while also making sure they are all part of your day-to-day marketing efforts.

5 Brilliant Strategies for Getting More Blog Followers

5 Brilliant Strategies for Getting More Blog Followers

Are you looking for a way to grow your business and get more blog followers? If so, you’re not alone. Business owners and marketers across all industries understand the importance of a strong content marketing strategy.

When your website is jam-packed with well-written, helpful blog posts, people are more likely to return for repeat visits. You may also be shocked to learn that 70% of consumers prefer to get to know companies through their content instead of promotions.

In other words, an effective content marketing strategy can help you build trust, keep visitors engaged, and secure more sales.

Today, we will show you several ways you can get more blog followers. The tips below have all worked for our brands, and with time and patience, these strategies can work for you.

Let’s dive in!

(Pssst. Do you still need help getting your new blog set up? We have you covered. Click here!)

1.Get to Know Your Audience Segments

The first thing we want to talk about is your audience segments. All businesses have diverse customers that all have different interests, pain points, and goals. The culmination of these traits adds up to unique customer personas.

Customer personas, simply put, are the different groups of customers that each business services. So, for instance, an online pet store would have personas for cat owners, dog owners, and people who are crazy about birds.

Because each group has unique interests, the content they want to see can be varied as well. As a result, you have to work hard to create content for your blog that touches on all of the common (and some uncommon) pain points in your industry.

How does this help you get more followers? Well, 47% of online shoppers like to read 3-5 blog posts from a company before becoming a customer. So if you don’t have blog posts that resonate with users, there’s a good chance they will quickly leave your site.

You can design customer personas by examining your Google Analytics data and customer feedback forms. Think about the specific needs of customers who purchase each of your products. Then, create content that matches what your audience wants to see, and you can bet that you’ll get more followers.

2.Optimize Your Blog for Searchability

Next, let’s talk about optimizing your blog for searchability. Search engine optimization (SEO) is the process of improving the ranking of your site with popular search engines, most notably, Google.

If you want people to find your website, you need a blog that’s optimized for search. The best way to start this process is to use Google’s Keyword Planner to identify keywords in your industry with high search volume and low competition.

We suggest looking for plenty of long-tail keywords. Not only do these types of keywords make it easier to identify user intent, but it’s also an excellent way to reach more people who use voice search.

Once you’ve picked a handful of relevant words, start including them strategically throughout your content. Your title, headers, URL, and text body should all contain the keyword so Google crawlers can rank your website on the appropriate page.

Believe it or not, businesses that blog get 524% more pages indexed by Google, so this is one tip you can’t afford to miss.

3.Make it Easy to Connect

One of the biggest problems new website owners make is they don’t ask their blog visitors to subscribe to another marketing channel. If someone leaves your website without subscribing to your email list or enabling some form of notification, you’re missing out on a significant opportunity to bring more people back to your site.

Let’s look at push alerts as an example. In the United States, 15.95% of consumers agreed to receive push alerts to their devices when asked directly. You can use a tool like Push Engage to create segmented campaigns that send unique content and offers to each subscriber.

If used correctly, these types of notifications can help you drive more traffic to your website and drastically boost sales.

We also recommend creating an email signup form on your blog. You can incentivize users to sign up for a lead magnet, like an ebook or promotion. This technique will help you get more email subscribers and ensure that you have an audience ready to check out your latest blog post or flash sale.

4.Host Interactive Events

Interactive events are a powerful way to get more blog traffic. There are countless types of benefits you can participate in. We’ve found success with hosting online giveaways and private webinars for our subscribers.

At this point, it’s up to you to decide what kind of interactive event you use on your blog. If your goal is to bring in brand new people, you may want to consider hosting a giveaway with one of your popular products listed as the grand prize.

You can use your giveaway to dramatically grow your brand awareness and traffic. We suggest setting a rule on your giveaway that asks users to share your event for an additional chance to win.

If you want to gain your subscribers’ trust, you could host an educational webinar. Think back to the customer personas you created in step one. Find a common problem that a majority of your customers want to fix. Create an event and get people to start signing up a few weeks in advance.

There’s a good chance you could see a surge of blog followers leading up to the event and immediately after. Properly timed webinars throughout the year can ensure steady growth during peak periods.

5.Use Social Media to Reach More People

The last tip we want to talk about today is how you can use social media to get more blog followers. When you consider that 3.96 billion people use websites like Facebook, YouTube, and Twitter to shop for products and engage with brands, it’s no surprise that this tip is on the list.

Social media is one of the best ways you can get more people back to your website. Much like our previous tip, there are plenty of exciting ways you can reach more people using your existing social profiles.

We like to spend our time engaging in industry-specific groups. There’s a good chance there are several relevant groups where you can find your target audience. Use this opportunity to get to know potential customers and offer resources through your blog content.

If you’ve done an excellent job researching your audience, you should have an easy time sharing highly relevant posts that catch peoples’ attention and bring them back to your blog.

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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

8 White Hat Strategies for Combating Search Engine Bias

8 White Hat Strategies for Combating Search Engine Bias

While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. They’re designed to satisfy the consumer and financially benefit the producer.

Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results.

Google, in particular, intervenes algorithmically to remove spam results that the search engine believes are useless to the consumer. While it is arguable that less spam is a good and welcome thing, what happens if Google deems your site spam?

In addition to the removal of spam, Google is a habitual booster of massive corporations such as Amazon and Facebook. The rationale for boosting larger sites is not particularly nuanced.

Big names can outperform small companies when it comes to SEO, and they typically offer a wider selection of items that can satisfy the consumer. With that said, this Google bias can underserve your site by burying it under offerings from big names.

In the world of Google bias, you need to understand how the deck is stacked against small businesses and actively work to ensure your site performs to the best of its ability.

How Are Search Engines Biased?

When you encounter the word “bias,” you might associate it with nefarious connotations.

Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience.

Google search algorithms are based on a slew of information, including the phrasing of your query, the reliability of sources, the relevance of pages, and countless other factors. Even your location and settings can help Google discover the most relevant information for your search.

It stands to reason that the aggregation of this information lends itself toward suggesting sources that try to match and satisfy past behavior, as well as other defining indicators.

In addition to these algorithms, Google bias can be impacted by domain authority (DA), a ranking metric that indicates both your site’s success in ranking on search engines, as well as your site’s perceived expertise surrounding a specific topic.

DA is measured by various factors, including inbound links, which are vitally important to score calculation. With an increased amount of inbound links from other relevant domains comes an increased DA score, in most cases.

The Effect of Search Engine Bias on Businesses

Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).

Collectively, the above factors can severely limit your site’s search result visibility. Not only are you competing against big brand names, but you’re also losing SERP traction if you’re not actively recruiting inbound links and establishing expertise.

There is also a chance your DA will decrease when a massively popular site (think Twitter) gains a large number of inbound links, deflating your search rank and lowering your overall DA score.

For sites as large as Twitter or Amazon, there’s not much a small business can do to compete with the sheer number of inbound links and resulting high DA. However, you can aim to earn a higher score than your competitors by employing white hat strategies to combat Google bias.

Ethical Strategies for Combating Search Engine Biases

While the above may seem daunting for small-to-medium business owners looking to grab some top-SERP terrain, you can use several strategies to help you compete for those rankings.

By incorporating the following four approaches into your digital strategy, you can compete in the battle for search visibility.

Focus on a Single Subject

While it’s clear that Google bias means delivering results from big-name sites, the algorithm is also partial to sites that focus on a single subject in depth.

This strategy not only helps you earn points in Google’s algorithm, but it also helps you establish yourself as an industry expert in your field.

Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there.

This task might seem overwhelming due to the sheer amount of potential content, so here are three places to start:

  • Content that educates on early-journey topics
  • Content that highlights your point of view on your topic
  • Content that explains industry perspectives on the topic

Build Site Relevance

When we talk about search engines, the word “relevance” references how much a site’s content correlates to the active search term.

Much like DA, relevance is vitally important in determining where your site lands on the SERPs for a specific query.

To improve your site relevance score, you should determine intent around user search and create a content strategy to match those queries.

Also, make sure you are relevant to user queries by having the most up-to-date business information on your site and local search profiles.

Earn Inbound Links

Inbound links (or backlinks) are links coming to your site from an external source. This type of link does a great amount of work to improve your site’s perceived expertise. If another site is linking to your content as a point of clarification or for additional information, you’re clearly an expert in the field.

While this all sounds wonderful, how do you earn those inbound links? With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias.

Score Inbound Links

When you write good content, good things may happen.

Editorial inbound links are the holy grail of link building: they’re free and they’re lasting.

Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it.

If it’s helpful to your industry and includes a how-to, chances are it can earn you at least one inbound editorial link. It’s just because you wrote great content.

Craft Useful Infographics

Infographics are great tools. They allow rapid dissemination of information without a lot of reading.

When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blog post.

Give What You Get

Although we’re talking about inbound linking, we can’t discount the power of outbound linking. By linking out to other members in your industry, you grow your community.

Not only that, but you also increase the likelihood that the goodwill outbound linking will return the favor in the form of inbound linking.

Create Unique Content

Notice missing content about your specific industry? Chances are, you’re not the first to notice content holes.

When you encounter missing content, you should prioritize taking advantage of the hole and filling in the gaps in information.

This strategy not only benefits your site by further establishing you as an expert in the field, but it also creates opportunities for others in your industry to link to your content, earning you even more inbound links.

Aid a Journalist in Need

HARO (Help a Reporter Out) is a service that connects journalists with potential sources. Three times a day, HARO sends emails that share topic areas and specific questions journalists are hoping to be answered, like the one in the image below:

When you share responses to these questions, journalists typically indicate your role as the source, linking back to your site and scoring you additional inbound links.

Create Long-Form Content

If you’re not writing long-form content, tomorrow is the day to start.

Long-form content can gain you more online visibility in the measure of likes and shares, an opportunity to engage more with your community, and serve as a clear indicator of industry expertise.

How does long-form content help you combat Google bias?

A serpIQ study found the best-performing content usually tallied over 2,000 words.

Research conducted by Brian Dean underlines the finding that long-form content is much more valuable to users than its shorter counterpart in many cases.

Now that we know long-form content performs better, how can it eliminate Google bias and help make your site more visible to future consumers?

Below are the top two reasons why long-form content can help your site emerge from the shadows of big brands.

Authority

We talked about the importance of establishing expertise in all content development, and this tenet is nowhere more true than in long-form content.

When you create extensive guides, blog posts, white papers, books, and other deep content dives, you not only establish yourself as an expert among your peers, but you also begin to establish yourself as an expert to search engines.

This can give your content and your site a much greater chance of being seen by an unindoctrinated searcher and overcoming existing Google bias.

SEO

When you create long-form content, you have nearly endless opportunities to use keywords to your advantage.

In shorter content, deploying multiple keywords may present a challenge, but with high word counts come more opportunities for you to make your keywords do as much work as possible.

When you start winning on some of your identified keywords, your site can begin to climb in SERP rankings, making you more visible to searchers, providing an edge over your competitors, and removing existing Google bias.

Conclusion

While it is inarguable that Google bias exists, it’s important to remember Google bias isn’t inherently bad, and it doesn’t mean small businesses are incapable of overcoming search barriers.

By incorporating these elements into your digital strategy, you can begin to surmount Google bias and start increasing your site’s rank on the SERPs.

As you implement these strategies, keep customer intent in mind and remember not to create content for content’s sake. Like most things, when it comes to content strategy, quality prevails over quantity.

Which white hat strategy have you found most effective to use against Google bias?