10 Tricks For A Robust Video SEO Strategy

10 Tricks For A Robust Video SEO Strategy

Videos have a high capacity to draw attention, elevate brand recognition, and drive in more leads. A marketer’s journey towards business success must contain a foolproof video SEO strategy, that will optimize the videos for YouTube and other search engines.

There’s no denying the fact that videos enhance customer experience, as well as elevate a brand’s online presence. This happens solely because of the emotional connection a video can create. When a prospect is exposed to a video content that has a compelling story, captivating graphics and a smooth animation, it gets stuck in his/her head, creating brand awareness. Thus, videos are the main catalyst to boost your marketing efforts.

What is Video Search Optimization all about?

First and foremost, let’s broaden our views on what video SEO essentially means. Simply put, it is a strategical procedure to leverage videos to drive traffic to your website, and appear higher in search results. When videos are duly optimized, the chances of your appearing on the first page, increases. If your videos contain terms related to your business, that suggests optimizing your video content.

Importance of Video SEO

If you ask how videos can help your SEO strategy, the answer is simple. When your videos come up in the Google search results, people stream them as a trustworthy resource. With so many people viewing your videos, Google finds it as a content worth keeping on the top. Simultaneously, your brand is visible to so many eyes at a time, that enhances brand recognition. It’s win-win. Your chance of acquiring new leads grows, that you can convert with your other marketing tactics.

Each day, hundreds of thousands of video contents are produced. It is quite easy to get lost in the sea of such whopping numbers of videos. Your most promising bet is to optimize your contents with the best video SEO tips, that can help YouTube crawl your content.

YouTube being the prime juggernaut of social media and search, so ranking high on that video streaming platform is the aim for every marketer. One might find the numbers astonishing, but more than one billion users actively watch videos on YouTube, for over one billion hours each day. Such is the impact and influence of videos that cannot be denied.

The immense dominion YouTube currently has makes it a significant aspect for your Internet marketing and content marketing endeavors. Since video has become the most consumed digital media, if your business lacks a proper video SEO strategy, you are missing out a great many numbers of prospects.

Do I need a Video SEO Strategy?

Without a robust video SEO framework, it is difficult for your video contents to rank high, no matter how much value you add to it. And if the videos are not optimized, lesser is the chance of anyone viewing them, which in fact decreases your conversion rates. Gaining a lucrative real-estate in the Google and YouTube SERPS are paramount for a brand to carve a niche of itself.

So, if you are still doubtful as to why you need proper SEO to be done for your video contents, you may keep scrolling. Being a marketer, you may be aware of a few jargons like keywords, title tags, meta descriptions, and the likes. But knowing an ultimate SEO strategy for video from start to finish is priceless!

We have compiled a few tried and tested video optimization and SEO tips and strategies that can help both your videos and your website get discovered by your prospects.

1. Optimize your Video Contents for Mobile Devices

Optimizing for mobile is perhaps the most vital way of taking your content in front of the world. Several pieces of research say that from 2012 to 2018, the total daily amount of time spent by an adult on a mobile device in the US alone, jumped from 88 to 203 minutes. What more exciting is, more than half of all video streaming happens through mobile device.

Hope these stats are enough to push you to get your videos optimized for mobile. Though desktops are still there and people do use them for work, most of the entertainment quotient is done through Smartphones. Videos targeted towards PCs are still a traffic source, but if you want your video to rank higher in the SERPs, mobile optimization is the key.

Just two years back, mobile viewing has surpassed desktop viewing regarding videos. And the truth is, this gap is widening with time. By the next two-five years, desktops will become obsolete, giving way to mobile devices. That said, your video SEO strategy must be aligned to the growing trend and ensure that your video contents are all responsive.

Now, the question that might come to your mind is, how can you do SEO for a video? It may sound tricky, but mobile optimization is not at all as precarious as it seems to be. There are a plethora of hosting providers that can extend their mobile optimization service for your contents. And this won’t make a hole in your pocket.

2. Manage your SERP presence for Quick SEO Results

Google observes everything. From the most current affairs to the frequent searches. It has a record of everything. It knows what its user wants and thus, it keeps on delivering the same. Given the reason, it has become imminent to be in the immediate notice of Google to reach and engage a wider audience.

How rapidly video contents have become a staple for the mass, this has also been noticed by the search engine giant. Nowadays, a simple “How to bake a cake” gives out results in videos. Because Google knows that people are more charmed by a video content on baking, than a textual article on it. One has to scroll two or three video results before coming to a blog.

Considering the paradigm shift in grasping information, videos quintessentially populate the first page of Google. So as long as your moves are right, your brand content can come up in the pages to enhance your brand visibility. Publishing a great video is one such move towards successful branding effort.

Since the crawlers cannot index the images and audios, everything depends on the supporting texts. If your videos are optimized enough, you have got plenty of engagements waiting for you.

Optimize YouTube channel with keyword-rich texts that match with the searches. For this, keep yourself updated with the newest keywords people use for searching a video. Also, notice your competitors as to what kind of keywords they are playing with.

3. Upload Transcripts to your Videos and add a Ranking Booster

Just as I had mentioned in the point above, texts are important for the Google crawlers to index your videos. Since the crawlers don’t register animation, insertion of captions and video transcriptions will add the substantial text, it needs to rank up and earn recognition from search engines.

Bearing in mind that Google is nothing but a database of texts, the more texts and relevant keywords you have in your video, the more it gets crawled. Video transcriptions function as page copy for the crawlers and are great fuels for YouTube SEO. YouTube gives a description field that fits 4,850 characters. This is a prime spot for Google crawlers to search and index your videos. So ensure it has enough keywords.

4. Leverage Social Media Networks and Enhance your Video Exposure

One of the most effective video SEO tips is to harness the power of social media. Even sometimes, when Google fails, social media (leading networks like Facebook, Twitter, Instagram) helps in boosting your SEO. Marketers with year-long experience are kind of aware of this prowess of social media. And can testify the fact that SEO is more than what we associate Google with.

Users on Facebook, Twitter and the likes, vehemently find content that entertains them, as well as give them information. Such relevant contents when flash across them via videos and animations, the connection is immediate.

Videos break through the text clutter and give a gush of fresh air. That’s the reason we find videos to be consumed more than texts. You may find organic social media marketing for videos a bit hard initially. But when you get used to the flow, nothing is more ROI driven. Facebook often changes its algorithm; owing to which less than 7% of your target audience gets to see your post. But with videos, that’s not the case.

Given the popularity of video contents, Facebook has altered its algorithms and prioritize videos in its news feeds. Now anyone can share a video directly on Facebook. Native videos on Facebook perform better than shared YouTube links.

5. Optimize your Videos with Custom Thumbnails and ensure more CTR

If you want to boost your CTR then simply come up with captivating thumbnail graphics. Thumbnails that makes one stop scrolling are creative masterpieces. And that’s what you need to embellish your strategy. Thumbnails are the first things that a user sees about your video, when there’s no option for autoplay.

If you can grab their attention just by the graphic, be sure that they will click to know more about the video content. That is the primary function of an engaging video thumbnail. They significantly affect the rate of clicks on your video. Custom thumbnails also make your video stand out from the rest.

Target a keyword relevant to your niche and create a visual representation around it. That’s the door towards successful video optimization. Now with this comes the bigger challenge of choosing the right video thumbnail. There are a few best practices for enticing thumbnails that drive engagement. For e.g., the graphic must be in high resolution so that it doesn’t get pixelated.

The design must be colorful (try to align with your brand identity) and must not be a click-bait. Click-bait thumbnails are a strict no-no for ethical SEO. You may put a logo/watermark on the thumbnail to make it look professional. However, this is optional. One small rule of thumb is, make sure you don’t put anything of major significance in the lower corner of the thumbnail. Since YouTube shows the duration on that spot. Use perfect contrast with 16:9 aspect ratio.

And lastly, put considerable facial close-up graphics, as these work the best. YouTube will give three screenshots of your video to choose from. But it’s always better to use a custom graphic that explains the subject matter. You may also use some text as a visual cue for your audience. These are the tricks you can implement to optimize your video for search, mainly on YouTube.

6. Upload your Videos to Multiple Platforms for Additional Exposure

This is another golden tip to strengthen your video SEO strategy. The more you upload your videos to different channels, the more Google will crawl it. Which in turn, will increase the chance of your target audience to find it. Apart from self-hosting on your website homepage or landing page, do upload the video files on YouTube positively.

Because that video streaming giant is the key for your SEO success. Some marketers rely only on self-hosting, but unfortunately this practice is inadequate when you are eyeing at a higher rank on the SERPs. Though including video on your homepage is crucial for your website SEO and can also give your conversions an impetus.

But solely relying on it will prove ineffective in the long run. As mentioned above, share your video links to your social media handles for additional exposure and scope for higher ranking. Other than YouTube, videos can also be uploaded to Vimeo, Flickr, Dailymotion, Tumblr, Github, etc. The right kind of exposure is extremely needed to get higher ranks and acquire new prospects.

7. Keep an Eye on the User Engagement Quotient

Gauging the engagement quotient of your clients and users is one of the fundamental aspects of a meticulous optimization strategy for videos. The whole model of Google thrives on this concept. The nature of people’s response towards a particular content is what Google pays heed to.

Likewise, to understand how good your video is performing, focus on user engagement. The more your video contents can engage people, the higher is your chance of showing up in the Google search results. It’s that simple!

However, there are a few metrics that one must consider. For e.g.; the Session Watch Time. This happens to be a pivotal measurement factor for evaluating user engagement. YouTube’s prime motto is to keep people hooked to its website, so it wants more and more people to stay engaged with the videos. But did a viewer leave without watching a video? Or did a person watch one, or more videos in a day? This overall viewing session is a contributing factor for a proper YouTube video SEO.

The videos that keep watchers hooked to their content are mostly favored by YouTube and tend to rank higher on the channel. Next comes the User Intent. Understand the user’s intention behind a specific search, just like Google does. Google knows what exactly a person has in mind while searching.

If someone types “best ways to get more views on YouTube“, Google will come up with a result titled “10 Tricks to Grow your YouTube Audience with Zero Views and Zero Subscribers“. So use a title that answers the user’s intent, that will catapult your video content to the top of the SERPs.

Lastly, the Watch Time. Unlike to Session Watch Time that determines whether a video has been watched or how many have been viewed, Watch Time is all about the actual time spent watching a video but not the percent watched. Abiding by that principle, a 10 minutes video with 50% watch time will rank higher than 100% completion of a three minutes video.

The first 15 seconds is crucial to hook your viewers. So a video that shows how to prepare sushi in 10 minutes, must show the finished sushi nicely laid on a table. That will tickle the curiosity of your audience and make them want and watch for more.

8. Take Time for a Thorough and Well thought out Research

Research and Development – These two components are pivotal for any strategic framework to be built. And success comes from a well-researched approach. A video marketing campaign cannot sustain without through research and an effective SWOT analysis. Similarly, for an SEO strategy dedicated to video contents, also require bona fide exploration.

Building a video SEO strategy that delivers higher ROI and a visible upliftment in your conversions, demands some meaty fact-finding sessions. Consult experts and read resources that can give you the basic idea to start. Garnering diverse knowledge about video SEO is the beginning of a successful online business. Social media channels and open forums can give some fresh ideas as to how you can make your videos all the more reachable.

You might designate a professional SEO agency for the task, which is, of course, a best-recommended practice. But at the same time, knowing certain nitty-gritty yourself, definitely helps. Hunt for latest SEO tips for videos in various corners of the web – the more you research, the faster you can make amends to your ongoing video SEO plan.

9. Create Short and Relevant Playlists

Creating a Playlist is essentially the main YouTube tool that enables videos to play automatically. The videos you have synchronized in a playlist, those will start playing automatically without any click. This trick is effective in the sense, a person is exposed to all the contents you create without any efforts given.

This trick boosts views and user engagement rapidly. Sharing multiple videos at a time is amazingly easy through the playlist, by sharing a specific video link instead of a single video. However, your playlist must be short and relevant, consisting of four-six videos. Also, remember all the videos must cover the same topic or theme. Having a playlist is a great way to organize all your videos and entice new viewers. They can also be leveraged to drive additional session watch time.

10. Catch up with the Latest Trends

Keep pace with the latest stats and trends that prevail in the current digital marketing realm. But yes, sticking with the latest trends is useful, as well as dicey. Because aligning your contents to the current trend implies more relevance on your part. And relevance brings people closer to a content.

But the more you abide by the latest trends, you either increase your competition, or you become too common. Addressing current trends will nevertheless give you a good place on the search engines, so it’s better to follow that. And the best way to harness this under your control is to give a new angle to a popular pop culture.

Your video must not mimic the trend but serve as a fresh resource that the audience would love to spend time and watch. This strategy will elevate the status of your brand and your videos. After getting over-exposed to the same trends, when your viewers get something new and unique, rest assures that your video conversion will go north!

Give an exciting spin and showcase your originality through your video scripts. Your efforts for video SEO that talks about trends within your domain, will enhance your relevance on Google.

Bonus Point

Optimizing your videos for the right speed is also highly important while chalking out an SEO strategy. A marketer must always optimize the video files to ensure a faster website load times. For this factor, the size and resolution of a file matter a lot. The ideal dimensions for a standard YouTube video is 1080p, or 1920 x 1080.

This is the highest HD resolution recommended by the network. Of course, the smaller the file size, the quicker the load time. But it is equally imperative to upload a high-resolution file. To reduce the file size don’t compromise with the quality of the video. Compress the files while keeping the image quality intact.

You may take resort to data compression tools like Blazemp, Movavi, HandBrake, MPEG Streamclip, UniConverter or FFMPEG, to compress the videos without sacrificing the quality.

So Get. Set. SEO!

Well, to be honest, there are several more SEO tricks to boost your videos. But the ones mentioned above can help you start from somewhere. You must keep experimenting since SEO is a dynamic process that constantly undergoes change. Permutation and combination are much needed for any SEO campaign.

So, don’t be afraid to experiment. You might not get the desired success in the first go, but you will get to learn many things. So now that you are quite aware of a few extraordinary practices of video SEO 2020, start your journey now. SEO is no one-size-fits-all formula since every business is different and has a distinct niche.

You must already be aware of creating a search engine optimized website and web pages. So implement those techniques in creating an SEO strategy for your videos. Use your call to actions carefully within the videos to urge the viewers to take action. The overall goal for you should be gaining eyeballs for your videos, business will follow automatically. You may consult a professional agency to get such SEO-oriented promotional videos, that will make the viewers doff their hat!

7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

If you’ve been on the internet long enough, there is a good chance that you’ve stumbled across the term search engine optimization at some point or another. You’ve probably used Google or another search engine millions of times. The goal of SEO is to ensure that your website shows up on the first page of Google’s results. In return, your company’s website will gain more visibility, additional traffic and your revenue will eventually soar to new heights.

For most of us, the concept here is nothing new. What is different however, are the methods being used to rank higher in Google, while also pushing the competition lower. Within this guide, you will learn how the right strategy that can empower your company to achieve growth through the use of both SEO and social media.

Helps Build Your Reputation

First and foremost, you should realize that consumers think highly of companies that Google likes. People tend to trust Google and Microsoft, more than other brands they may not have heard of. If you’re able to get your website on the first page of Google and Bing, consumers will see that these companies trust and respect your website and company. In return, they’ll feel much more confident about doing business with you. They’ll realize that they’re going to get a great deal by working with your business.

When it comes to SEO and content creation, you should definitely consider your options with starting a blog. This is something I recently talked about in my ORM blogging article, where I highlighted the following data points.

  • Put a Face and Personality with Your Blog
  • Get Out There and Engage with Your Audience
  • Create Content that Gets People Talking and Sharing


Many forms of marketing and advertising are immensely expensive, and in most cases — dry up after your budget is spent. With the right SEO strategy, you’ll be able to push your website to new heights without spending excessively. In fact, it is possible to get ahead in the SEO world without spending anything whatsoever. Nevertheless, some companies may want to invest in pay-per-click ads or media buying. Regardless, you can rest assured knowing that your SEO venture will be relatively inexpensive compared to starting any other type of business or using other marketing techniques.

The following methods work perfectly for SEO when you are working on a small budget.

  • Creating your own content and doing competitor SEO analysis
  • Guest blogging on other sites within your niche market
  • Putting in the time and effort to creative expert roundups

Catering To Your Goals

Each company will have a unique set of goals. Some companies want to compete on the international level and conquer the world. Others will be happy gaining a footing in the local market or within a small niche market. SEO is truly very diverse and it can be customized to suit your individualistic needs and goals at the given time. With local SEO, you’ll be able to reach customers in your geographical location. Or, you can expand your base and market to customers all around the world. With SEO, the possibilities are truly endless.

In addition to having your own personal goals, it’s important that you not just have a marketing plan in place, but also a way to measure your success and results over time. I personally use and recommend SEMRush. Not only will their platform allow you to check on the latest rankings for your own site, they also provided competitor analysis and site audits as well.

Social Media and SEO are a Great Mix

As important as natural SEO is, it would be a big mistake to discount the power and viral marketing that social media can bring into the equations as well. For example, more people are accessing the internet through their mobile devices and social media than ever before. This is where big-name fashion bloggers are seeing the most of their growth and revenue come in — mainly through visual social platforms like Instagram.

With that being said, be sure to not just have a presence on social media, but also to actively gain more followers across all platforms — whether that be Instagram, Twitter, Facebook or Pinterest. At the same time, be sure to syndicate your best content as well. The more followers and eyes you get your content in front of, the more likely it is to get shared and picked up on other sites. In many cases, this can be automated, but will also help improve social awareness, shares, and SEO back to your main sites as well.

Reach Legitimately Interested Customers

When using other forms of advertising, you’re truly taking a gamble. You never know who is going to read your ad in the newspaper and you don’t know who will hear it on the radio. Radio and newspaper ads might be very effective or they could be a complete bust. In the world of advertising and SEO, you always need to stay updated with the latest trends and what’s working today. The same can actually be said of other media buying methods online as well. Sure, you might be getting traffic and ad impressions, but does that audience really have an interest in what you have to offer?

With SEO, you can actually reach legitimately interested customers. After all, these individuals will have to search for specific keywords to find your company. This ensures that they’re somewhat interested in the goods and services that you have to offer. Just think about the last time you went to Google and searched for something… you were definitely interested in and probably ready to take action or make a purchase as well.

Social Media Builds Quick and Reliable Relationships

One of the most important things to remember about social media and finding success on various platforms is that you not only need to increase your follower count, but you need to have a great reputation as well. This includes promoting and sharing content with others (and not just your own) and also giving people a reason to follow you or your brand in the first place.

At the same time, social media is a great way to build new relationships with other site owners and bloggers who might offer guest blogging, interview opportunities, or social sharing groups. Spend some time on Facebook and look for active blogger groups, and you will know what I mean. Use social media to promote your content, but also to build new relationships and opportunities as well.

You can learn more about this process and see some examples here.

SEO is Great for Long-Term Growth

Finally, you should realize that SEO is going nowhere. In fact, the internet has grown more and more popular during the past few years, and even more so with technology and mobile devices making their way into third world countries. If you’re able to achieve success in SEO, you will be able to also achieve long-term growth. As long as people continue using the internet, they’ll continue finding your site and your revenue will continuously climb higher and higher.

A great way to look at this is if you had $100 to spend. You can either blow through $100 in Google PPC ad spend and be out of traffic when the campaign is over, or use that $100 towards content creation, social promotion, link building outreach and more. Both methods work, but when trying to start a business or online site with a small budget, SEO is a great way to go.

How to Create the Best SEO Results for Your Efforts in 2018

When it comes to SEO and social media, there are many ways to improve your site rankings and reach. The most important thing is that you actually put in the time and effort to get started. Unfortunately, way too many people will focus on how many different things there are to do, and never really take action.

Start with any of the methods or elements above, then scale out over time. Most importantly, make sure you track your results so you can always see where your efforts are paying off.

How to Create a Mind-Blowing Instagram Video Strategy

How to Create a Mind-Blowing Instagram Video Strategy

 By infographicdesignteam.com


by Like all other social networking sites, Instagram is being dominated with video contents, that majorly show up in its newsfeed and Instagram Stories. Instagram now boasts of housing more than 500 million active users and more than 20 billion photos and videos shared.

It’s time for instagram video marketing

And yes, along with its logo makeover, Instagram has gone through one other significant change as well. Now, the time limit for Instagram videos have been increased to a whopping 60 seconds, from the 15 seconds it used to be. This increase in the length of the videos is a great boon for all Internet marketers. Because now they can show up their product videos all the more vividly and in detail. This emerging social media tool has a lot to give and has immense potential to dominate the social media realm with endless possibilities.

Yes, though photos make up the most of the Instagram feed. But video comes with a dynamic content, gives an impetus to the viewers to tag their friends, buy a product, share word-of-mouth stories about a brand. And today, one doesn’t need a degree to create an engaging instagram video for business. If you just have your smartphone with you, you are sorted. And now, when we already see the growing trend of videos all over the Internet, creating engaging and compelling videos for the ever evolving Instagram is the need of the hour. Because honestly, video marketing and creative instagram videos is a match made in heaven.


To help you understand the simple, yet efficient instagram video tips to create an engaging, I have put together a few tactics for creating best instagram videos. Keep reading, and you may find just what you were searching for.

1. First thing First!
You cannot expect Instagram to be devoid of any set decorum or a set rule. Study the culture of Instagram, what kind of contents prevail the network, what are the favorite topics of the Instagrammers, and what extra value you could give to them. If you create content that is off the Instagram culture, your content may be ousted by the audience. To create Instagram optimized videos, ensure that you take care of the necessary parameters of the newsfeed and stories.

Long and boring captions are major fails when it comes to Instagram. You just have 60 seconds to explain or showcase your service or product, and thus grab the attention of your target audience. Captivating the attention of your audience is the first step to create a perception of your brand in the viewers’ minds.

2. Create a credible perception of your Brand
Ensure that your audience gets all the help to find you, to reach out to you, and to connect with you on both Instagram and your other social media handles. It is of utmost importance that you have an Instagram button on your website, where from your visitors could be redirected to your Instagram account. Your bio and profile must be filled with authentic and unambiguous details about your brand, as well as a redirecting backlink to your website.

Ask your fan base and happy customers to create testimonial videos for you, as they are considered to be highly authentic by other prospects. You may also reach out the marketing influencers to say a word or two about your brand. Whatever you do, strive to build your own unique impression of your brand in the Instagram world.

3. Make smart use of “Hashtags”
Not only does the Twitterattis use “hashtags”, but also the Instagrammers are a fan of relevant and trending hashtags. But yes, you must be very focused with your hashtags. Big brands use them efficiently, and thus they have attained the stature of being “big.” Be selective with the hashtags you use, because if your video posts contain too many of them, that seems a bit unprofessional. As well as gives an impression that you are confused. And since hashtags do not have spacing in between them and are merged as a single word, it can sometimes be that the real message intended, does not get conveyed.


So while posting your video content, stay true to the recent trends that are in the air, and use simple but effective keywords related to the trend. Thereby you would make it easier for your Instagram fan base to reach out to you.

4. Consider Animated Explainer Videos
Instagram is the best platform to explain your brand, your product, and services within one minute. And it goes without saying that 80% of brands try this platform to showcase their products and services.

So the competition is arduous and a single mistake on your part, you are doomed! To stay ahead in the race, you have to portray your brand from a different angle, present it as unique. And this can only be done by Animated Explainer videos. Explainer videos are short yet effective. And could be created with an informal tone in them. These are not your corporate videos where it needs to be sober and formal, Animated videos possess and inherent fun factor in them, and hence they are so loved by all and sundry.

Animated videos also have an amazing storytelling technique that works well with the Instagram audience. In each of your animated videos, there must be a story, a unique story that makes your brand stand out from your competitors. These are cost effective as well, unlike live action videos. So you must think of using animated videos as a worthy choice of your Instagram video arsenal.

5. How To Videos – The Best Choice
One of the main ingredients for creating a killer video for Instagram is a video that solves a problem, which gives a solution. Try creating some “How To” videos and see your video views skyrocket. Nothing is better than teaching something new or showcasing how to solve a problem.


User manuals are old school,  now is the era of “How To” videos. Show your audience as to how your products could be used, thus creating more engagement around it.

6. Post at the Optimal times
Do an extensive study and find out the optimum time for posting your videos. Posting your video several times a day will not create any desired result if not you post them at the time when your fan base is active. The optimal times when your video will be viewed most, search for those time slots and thus share your video.

And remember, quality content has its own flair. It will keep your audience coming back to you. Identify the right use of your video and post it smartly.

7. Augment your Brand Visibility, Credibility
Stay active and share your video content at least three to four times in a day. This helps you to increase your view views, your brand visibility, and credibility. Killer videos are not just made in one day but are built with perseverance, dedication, and effort. Posting your content more than twice helps to augment the visibility of your brand in your target audience’s newsfeed. The more they watch it, the more your efforts are paid.

8. Create compelling content
Content is king everywhere. Be it Infographic, be it a Blog post, be it some other journalistic stuff – or be it a video. Content must be compelling enough to draw attention and make heads turn. Strive to come up with a compelling script that not only increases your conversions but also makes people stop and think about your brand. Focus on the interests of your target audience, which things interest them more, and create a script around the same. You may give some sneak peeks of your company, the behind stories, the employees, share some photos in the video from your latest office picnic trip. These emotional touches embellish a video content and make it compelling.


And Instagram is the best place to showcase your compelling content. So get started to create a killer content for your killer video and unleash the power of your creativity.

9. Keep in mind – Instagram Analytics
So you have studied the basic of Instagram, created compelling contents, tried animated explainer videos, made smart use of hashtags,  and shared your video at the optimal times, more than twice. So all set and done?

Well, no.

You forget the most significant element for your killer video for Instagram. The analytics!

What effort is a success when it’s not evaluated and analyzed? Don’t miss out on the Instagram analytics and leave your job incomplete. Try using authentic analyzer tools and track the performance of your posts, the usage of hashtags, monitor the trends, how and when your audience is interacting with your video content, track the comments your posts receive, detailed report of your video performance across other social media profiles. And most importantly measure the engagement generated by your video. Identifying influencers around is also imperative for the success of your video.

Analytics are there to inform you where exactly does your video needs a tweak and how is it performing. This helps you to further maximize your social presence by taking necessary actions for your contents.

Final Words
Instagram is an ever growing and ever evolving social network. And the more it evolves, the more diverse its opportunities become. Try out the tips mentioned above for your next video content, and see it become a killer video for your Instagram handle.

Seize the opportunities the social network is giving you, to reach more and more prospects and stay warm and live in your existing customers’ minds. Video ads are being rolled out in Instagram these days. So don’t lag behind and follow the trend. Rather be a trendsetter and make your own trend!