Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

Written by Zac Johnson
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Instagram is all of the buzz lately. It’s where kids and audiences want to be, and where content creators and brand advertisers NEED to be.

However, Instagram is unlike any other website, search engine, or social media platform out there.

Having quickly approached well over a billion active users, the platform replies on images, videos, comments and hashtags to create content for their audiences. There is also little-to-no URLs and clickable links on the platform — except for in the author bio and through advertisements on the site.

With all of this in mind, a lot of time, work and effort needs to go into an effectively Instagram marketing strategy.

To help with this process, today we are highlighting a few of the best tools, working methods, and tricks to properly use Instagram hashtags, while reaching new audiences around the world.

9 Useful Instagram Hashtag Tools, Tips and Tricks

  • Use Relevant Hashtags Only

It might seem appealing for you to include a countless amount of hashtags, merely because they are slightly related to your niche. This might also make you think that you are reaching onto a larger audience, however this is often the complete opposite and just makes your content look like a spammy mess. Be careful to select on the necessary and high volume hashtags that are relevant to your audience.

  • Pinpoint the Hashtags Trends for Your Hashtags

If you want to find the best Instagram hashtags, then you need to dive down into smaller niche markets. You can do this by sorting through content manually on the platform, or by using a Instagram hashtags resource site that highlights the top hashtags trending for the day, or around specific topics. 

  • Consider The Strategy Used by the Leaders in the Industry

Now it may be difficult to come up with the perfect strategy to increasing your engagement overnight. In fact, the possibility of this happening is slim! This is why you should watch what the successful leaders in your industry do and try to implement the same strategies, see if they work.

  • Be as Specific as Possible

The reason why you should be utterly specific when it comes to choosing your hashtags is because this notably narrows down the pool of customers. This will make it easier for you to create a highly engaged audience. For example, if you had an axe throwing business and were looking for new customers, take a look at what other competitors in your area are sharing, and also see what hashtags they are using as well. This is a method that has worked extremely well for Kicksta and the many accounts they help manage through their social sharing platform.

  • Use Hashtags in Captions and in Comments

Another highly used strategy is incorporating hashtags in captions and in comments. While they are not clickable, the use of a visual hashtag within your videos and images is always a good idea. This will further increase the visibility of your account, granted that you choose your hashtags most sensibly.

  • Consider Your Target Audience

Just as you always consider your target audience before creating an eye-catching Instagram bio, the same goes for hashtags. Hashtags ought to be customized depending on your target audience; otherwise, you won’t manage to achieve your targets.

In addition to creating customized content for your targeted audience, it’s also a good idea to start implementing video into your Instagram marketing strategy as well. When doing so, make sure each video is short, has some type of branding and call to action, and is also something that your audience will enjoy. If not, creating and launching such videos could backfire and just hurt your overall brand and social media presence.

  • Place Hashtags in Your Instagram Stories

Moving on to another tested strategy – namely incorporating hashtags in your Instagram stories. This increases the possibility of your account showing up to a new user, thus, potentially growing your engagement and your base of followers.

  • Incorporate Geographical Tags

Research points out the high efficacy rate of implementing geographical tags, as they do what you expect them to do: increasing your rate of engagement. You can include a location to any video or photo you post.

  • Create Your Own Hashtag

And finally, another approach that will most likely help you reach your goal is to come up with a hashtag of your own, something that is characteristic and representative of your account. Not only will this make for something unique and exciting of your own, it will also make the process of following relevant comments and Instagram updates from other people using your unique hashtag as well.

There you have it: Nine efficient ways in which you can increase the rate of engagement on Instagram by using hashtags sensibly. Remember, hashtags, if used correctly, are the key to growing your account!

Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Written by Zac Johnson

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all.

Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology.

Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. They are easy to design too, especially with an intuitive chatbot builder at hand.

This article will explain four useful tips for integrating chatbots into your business marketing strategy.

Choose the right chatbot to suit your needs

The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that you will need to use will depend on the objectives that you set out to achieve. A simple chatbot can be used to answer frequently asked questions. They are easy to design and implement and will recognize keywords and phrases in questions and will be able to give the appropriate answer from a pre-programmed list. Booking.com uses a relatively unsophisticated chatbot to answer FAQs about hotel check-in policies, payment options and other basic information. The chatbot’s answers use natural language like “How can I help you?” or “Is there anything else today?”

More complex engagements require a more highly sophisticated ai chatbot which is able to learn from dialogues in order to engage with customers at a far superior level. AI chatbots can be used at every stage of an outreach marketing campaign. AI chatbots are able to evaluate leads and determine whether that lead is a potential customer. Not all people who show interest in your product or visit your website are genuine potential customers and so a sophisticated AI chatbot are able to hone in on the best quality leads which will enable you to more accurately target your marketing campaign. Once a lead has been determined to be a potential customer, chatbots can be used to make the initial sales approach and analyze customer responses.

Sophisticated AI chatbots will learn what approach customers react positively to and are designed to adapt accordingly. 

Use chatbots for 24/7 customer enquiries

As in the case of Booking,com as explained above, one of the easiest but also most effective ways to use chatbots is to answer customer enquiries. One huge benefit of this is that you can respond to customers any time of the day without having to hire extra staff to deal with out of hours enquiries. A simple chatbot can be integrated into your business’s website through a built-in messenger tool and customers can make direct enquiries without having to email or call you. Customers have been shown to much prefer the back and forth interaction with a chatbot rather than a traditional FAQ page on your website. Facebook offers a chatbot service to businesses through the Facebook Messenger program and can be used either on their Facebook business page or integrated directly onto their website. This service can answer customer queries about operating hours, give online quotes, and take food orders for restaurants that offer delivery services.

Use chatbots for fun customer interaction

Chatbots can be used for far more than just given information or answering customer enquiries and one great way to integrate chatbots into your marketing strategy is to create an enjoyable customer experience. You only need to look at how people chat to Siri or Alexa to see that a conversation with a chatbot can be really fun. A fun chatbot experience can help to create a good feeling towards your brand or business. Fashion brands use visually-aided chatbots to enhance the customer experience. The chatbot assists online shoppers through each step of the process in the same way a stylist would, asking questions like “What kind of collar do you prefer?” and then showing the customer different photos to choose from which would then take the chatbot onto the next step, and so on until the perfect fashion item is chosen. Visually-aided chatbots are also great for recipe websites where users can choose different ingredients and the chatbot can suggest other compatible ingredients and popular recipes. Identifying what your customers would enjoy and designing your chatbots accordingly is key to integrating chatbots into your marketing strategy.

Match the chatbot’s tone with your products or services

Whilst the whole point of chatbots is to imitate a person, it is important that it is designed to communicate in a way that is in fitting with your business and the chatbot’s purpose. What this means in practice is that a chatbot should speak in the same way that you or your employees would speak if it was you who was having the interaction. For recipe or fashion websites, the tone of the chatbot can be informal and even playful. Added little remarks will make the customer experience more fun. Take the recipe and fashion website examples, a little comment from the chatbot like “That sounds delicious!” or “That style would really suit you!” can enhance the experience. In the Booking.com example, it is not necessary to add little comments like these as people are just looking for important information and could be annoyed by unnecessary chatbot exclamations. Some businesses require chatbots with a far more formal tone in order to convey a more serious message or service. Lawfirms, for example, who use chatbots for client enquiries should integrate polite and informative chatbots that communicate with clients in the same way that anybody working at the law firm would. Likewise, visually-aided chatbots should not be used for businesses like these where a serious and professional impression needs to be made.

Chatbots are a brilliantly innovative way to enhance your customer experience and there are a huge number of ways to integrate them into a comprehensive marketing strategy. The evolution of chatbots is changing how businesses reach out to potential new customers and how businesses and customers engage with each other. Identify your chatbot needs and integrate a chatbot that meets your marketing objectives and fits your business’s message.

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Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank

Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank

Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank

long form content seo

Have you ever written a piece of long-form content or eBook of 4000 words and above before?

If you haven’t, you probably don’t know the benefits and think that it’s just a lot of pointless work. But if you have, you already know that while it is indeed a lot of work, the result of that work can mean a great difference in search engine rankings. Earlier I wrote about two important things to make your long form content rank & many readers asked for a more detailed guide on this and here we are.

Now, let’s say that you want to set up your own business. You lie awake every night terrified that your business might end up being a failure.

Then, one day, you see an A-Z guide for starting any business, and fortunately, this guide clears all your doubts and helps you to get started. This guide is loaded with all the information you need, and after devouring it, you begin to trust the people that created it.

So the next time you need to get anything for your business, like project management software, or advice on how to manage your work-life balance, you now have a trusted source to go to.

That is the benefit of creating informative, in-depth, long-form content.

To put it succinctly, long-form content will get you more of what you want from your blog – more visibility, improved engagement and social shares, more backlinks (which means a higher ranking in SERPs), and most of all, it will make your audience start seeing you as the ultimate authority in your industry.

However, this post is not about the importance of long form content.

Instead, I’m here to share with you:

11 SEO Hacks For Creating & Ranking Long Form Content

1. Start With Keyword Research

Before writing your long form post, take the time to search for the best focus keyword on the topic, and also consider targeting a lower competition keyword.

Just ensure you carry out this step correctly because it will ultimately determine the success of your content in search engines.

There are many amazing tools on the internet that will make your keyword research task effortless.

Two of my favorites are:

Keyword-research-for-long-form-content

2. Target Long Tail Keywords

Now, you already know that you should have a focus keyword while writing your long form blog post. But what a lot of people don’t know is that they should be targeting long tail keywords.

These are the type of keywords that get super specific on any topic. Long tail keywords are usually much easier to rank and drive in highly targeted traffic.

Below is an example of long tail keywords which I got from the popular keywordtool.io tool:

Target Long Tail Keywords

You can also use the same tool to gather as many long tail keywords as possible. But, if you’re having trouble coming up with more of such keywords, another good place to look at is the “related searches” section in Google:

Searches related to long form content

3. Optimize and Clean Your URL

It’s been confirmed that cleaner and shorter URLs help search engines better understand what your post is talking about, and they also provide a better user experience.

Also, you want to ensure your URL contains your target keyword; this will enable it to rank better.

Optimize and Clean Your URL

Short and concise is best.

4. Use A Proper H1 Tag

Your H1 tag will always be the first thing people see when they arrive at your blog posts.

Typically, your H1 tag is usually your blog post title.

Use A Proper H1 Tag

A good H1 tag can significantly impact your search engine ranking.

The chart below shows the search engine ranking result gotten from a local car parts store in Houston, Texas after they changed some of their page titles and H1 tags:

H1 tag impact search engine ranking

A well optimized H1 tag will enable the search engines to better index your content.

Ideally, your H1 tags should:

  • Be short and to the point.
  • Provide a clear idea of what the blog post is about.
  • Have a long tail keyword (your target keyword).

Once your headings have these qualities, you’re good to go.

5. Add Good Subheadings

In an article posted on LinkedIn Pulse, Keren Lerner stated that “Your headlines may be catchy. Your writing may be amazing. You may have well-crafted words, punchy sentences, and incredible insight into the minds of your reader. But if your blog [post] is longer than 150 words, you need to add sub-headings – or build them in as you go!”

According to her, this is because, “big block of texts can feel like a chore to read.”

In case you don’t know, subheadings are the h2, h3, and h4 tags usually contained in a blog post.

Use subheadings to break up your content into easy to follow chunks. This will help your readers navigate and skim your content better.

6. Add Inbound Links

Internal links refer to any links from one page on a website that points to another page on the same site. It’s one of the methods smart bloggers and content marketers use to tell Google and website visitors that a particular page of content is relevant.

There are many benefits associated with internal linking, some of which include:

  • It helps to boost your ranking for certain keywords.
  • It helps search engines easily crawl your site.
  • It can help you to promote some paid services.
  • It gives your audience further reading options.

7. Add Outbound Links

Just like inbound links, linking out to related pages in your niche tells Google that your page is of higher quality; it also helps search engines figure out your exact topic.

According to Brian from Backlinko, “Not linking out might be the #1 on-page SEO mistake that I see people make. I try to use 2-4x outbound links per 1000 words. That’s a good rule of thumb for most sites.”

Brian's take

8. Optimize Your Title Tag

Title tags are incredibly essential; a properly optimized title tag will drastically enhance your page’s visibility in SERPs. They’re usually the very first thing people see when your content shows up in the search results.

For the sake of clarity, a title tag is the title of each result that comes up.

Here’s an example:

Optimize Your Title Tag

While writing your page’s title tag, ensure it contains your focus keyword and also describes the benefits the page offers.

9. Optimize Your Meta Description For SEO

A meta description is a 160 character snippet that summarizes a page’s content.

Optimize Your Meta Description For SEO

Just like the title tag, your page’s meta description will enable your post to stand out in the search engine result pages.

A properly optimized meta description should:

  • Include a focus keyword.
  • Be brief (about 160 characters).
  • Be crystal clear and descriptive.
  • Contain a call-to-action (CTA).
  • Be enchanting and entice the visitor to read the entire page.

10. Include Multimedia

You already know that content marketing is not about just text. Text alone can only take you so far. Entertaining videos, images, screenshots, diagram, and charts can take you a lot further.

They will:

  • Boost the time spent on your site.
  • Reduce your bounce rate.

These are the two important user-interaction ranking factors that Google has been using to judge web pages recently.

You must have noticed that I often use a lot of images, charts, and screenshots on my blog posts; this is simply because I know the benefits they add to my content. Apart from boosting time on site and reducing bounce rate, they will also enhance the perceived value of the page, which will equally increase the likelihood of people linking to it.

Therefore, while writing your long form content, try and add as many relevant multimedia as possible.

11. Add Your Target Keyword And Related Keywords

It is important to include your focus keyword in the body of your blog post. However, you should not overdo things – just ensure it’s in there a few times.

This will make Google understand that your focus keyword is important while crawling your content.

Also, sprinkle in some related, low competition keywords throughout the content to enable you rank for even more focused long tail keywords.

Finally, it’s also advisable to mention your keyword toward the last paragraph of your article, and also in some of your subheadings. However, always remember to tread with caution and don’t over do it.

Performing Proper SEO Of Long Form Content

Long form content is truly effective in positioning you as an authority on your topic, and also effective for enhancing your search engine ranking. However, this can only be achieved with solid SEO practices – like these 11 points.

Remember that this is not a complete list of everything needed to have a great SEO. These are merely the basics that will help you craft the best long form content on any topic.

Like you already know, search engine optimization is a long term strategy and not something you should expect seeing results in immediately.

In order for it to really have the best effect possible, you need patience.

Implement these techniques, and then watch, with patience, as your rankings skyrocket.

Do you have any more SEO ranking tips for long form content you’d like to share with us? Which one of these ranking tips do you often forget to implement? Share your thoughts with us in the comments below!

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