How to Earn Money with Link Shortening – A Case Study

How to Earn Money with Link Shortening – A Case Study

Site owners, bloggers and online marketers. The one thing they all share in common is the never ending desire to master the art of monetizing their content and audiences. While not all content and audiences are the same, the value in their traffic is always something that should is heavily sought after — no matter the country, focus or demographic.

One such method is for sharing content on social media and monetizing site traffic is through the use of link shortening services. In this article, we are going to take a look at what link shortening is, the different services out there you can use and how sites are making money link shortening services in the process.

What are Link Shorteners and Why Might You Need Them?

The concept of link shortening is just like what it sounds like. You provide a full website URL to a link shortening service, then you are instantly provided with a short URL redirect that sends users to your requested site location. A good example of this would be if you were to share a link on Twitter with your audience. You will likely notice that the long URL you provided is quickly turned into a shorter URL redirect so it doesn’t take up a lot of space within your Tweet.

Examples_of_Link_Shortening

This type of link shortening is automatically done through Twitter, but there actually several reasons what you might want to use a link shortening service for your own links or sharing on other sites, such as:

  • Saving space and making ugly long links look pretty. Yes, the most common reason for using link shorteners is to simply shorten very long links. This is especially true when using social media, as shown above.
  • Gain advanced tracking and statistics on your long links. Another great benefit to shortening links that you might be sharing in different locations is having the ability to track how many clicks you are actually getting, and from where.
  • Hide affiliate links and target URLs. Sometimes you want to promote an affiliate offer or link to another site with a referral ID, but you might not want that information to be public. This is a perfect example of why other site sites are using link shortening.
  • Linking to blocked websites and content through social media. Sometimes social networks like Facebook and Twitter block websites (for whatever reason). One method to get around this is to use link shortening services.
  • Making money with your links. In addition to each of the benefits above, site owners can also make money by using link shortening services to display advertising in between the visitor process, thus generating a new source of revenue.

How Paid Link Shorteners Work

As mentioned in the many benefits of link shorteners above, the one that probably stands out the most is the concept of making money with your links. While not all link shortening services offer a monetization option, sites like Shorte.st, AdFly and LinkShrink are the most common sites that do.

The way link shortening services make money for users of their service is quite simple, and it goes something like this:

  1. A visitor will click on the shortened link from your site or traffic source
  2. An advertisement is displayed on an intermediate paid (this is how you earn money)
  3. The visitor then has the option to view the advertisement or click over (skip) to their final destination

This type of advertising has many advantages for sites that are looking to push a lot of high-traffic volume away from their sites. Examples of these sites  are entertainment & gossip sites, file sharing, image uploads or any other high traffic site that is more focused on volume versus individual action.

You can see the full process of how this works through the image below.

how-paid-shorteners-work

Link Shortening Comparison Case Study

When a lot of bloggers decided to start paying greater attention to paid link shorteners, it was decided to give them a try as well.

However, with so many different solutions on the market, it’s hard to decide how to choose the right one.

Are link shorteners a scam? Or maybe they really allow to make money? Due to many contrary opinions among users, I reached out to a team to run their own link shortening campaigns to split test the results across top networks.

A few minutes with Google were enough to understand that Adf.ly and Shorte.st are the biggest players in paid shorteners niche. We also found some information about Bc.vc, so they were tested within this case study as well.

For testing purposes, non-bot traffic was purchased from 11 countries. There were:

  • Spain (ES)
  • Mexico (MX)
  • Brazil (BR)
  • Saudi Arabia (SA)
  • Indonesia (ID)
  • India (IN)
  • South Korea (KR)
  • Russia (RU)
  • Malaysia (MY)
  • United Kingdom (UK)
  • Bangladesh (BD)

The study took place on April, 15th, 16th and 18th.

Popads.net was used to generate the traffic and to display an interstitial ad (online advertising that lasts a few seconds before loading a destination page. These ads are typical for links shorteners).

For the sake of clarity, 40K impressions were bought from the countries previously before.

Below, you can see specific countries that delivered the traffic:

benchmark

It was best to choose a wide range of countries to see the differences in payout rates.

Data Analysis

At first glance, all these numbers and definitions may seem difficult, but they’re really easy to understand.

Let’s start with an explanation of terms.

  • Impressions – how many unique clicks were bought. A different number of impressions were purchased from each country
  • Views – how many unique clicks were counted (recognized and accepted) by each link shortener
  • Revenue – how much was earned with each link shortener
  • vECPM is calculated by dividing total earnings by total number of impressions in thousands. It is an excellent performance measure for various ad units. Marketers use vECPM to compare their experimental results.

Data was also collected from the Adf.ly and Shorte.st publisher panels.

Due to the fact that Bc.vc counted scarcely any views, we will not focus on analysing this shortener any further. Below you can see the screenshot from Bc.vc publisher panel.

bench1

The next two images show views from Adf.ly and Shorte.st publisher panels.

Views and revenue achieved with Adf.ly

bench2

Views and revenue achieved with Shorte.st

bench4img3

To make the data easier to analyze, the stats from above were put into Excel sheets.

bench 7

The number of impressions purchased from each country

2016-04-26_1446

Summary of test results

Don’t get dismayed with these numbers. The image below will clarify everything.

screen objasniajacy

Explanation of summary of test results (on the example of Mexico)

At first glance you can see the differences in views counting. Overall, for 11 countries Adf.ly counted more views in seven of them. There were: Spain, Mexico, Brasil, South Korea, Russia, Malaysia and United Kingdom.

Shorte.st took the lead with the following countries: Saudi Arabia, Bangladesh, Indonesia, India.

Surprisingly, it turned out that Shorte.st paid more in most countries!

The exceptions were: Brazil (there was a draw) and United Kingdom (for this traffic Adf.ly paid me more).

It is worth noting that more was earned with Shorte.st although they basically counted fewer views. That means that Shorte.st has higher rates for each tested traffic.

And vECPM is a unit that shows this perfectly.

Conclusion

This study proved that Shorte.st allows to earn more for the same traffic.

If they only started counting as many views as Adf.ly, they would certainly leave all the competition behind.

Case Study: How Shopify Uses White Hat SEO Tactics To Get Customers

Case Study: How Shopify Uses White Hat SEO Tactics To Get Customers

Have you had the chance to look at the backlinks for #1 ranked content pages across diverse industries? Well, it’s easier said than done. It’s a lot of hard work.

However, we chose eCommerce and decided to check thousands of links that point to Shopify (the blog).

Here’s what we found:

What we found amazed us. We weren’t looking at these backlinks per se, but at the patterns, the correlations, and essentially, we wanted to know why Shopify ranks #1 for several eCommerce-related keywords.

Going a step further, we uncovered the importance of content and why your choice of a particular content format matters.

For example, for any given keyword, I might write a “how to” post while you write a “case study” post. Given that your domain authority and mine are exactly the same and let’s assume we get the same amount of social shares, truth is, our rankings will vary.

My hope is that after reading this case study, you’ll properly align your SEO tactics and focus more on whitehat – instead of wearing a black or gray hat.

But before we get into the Shopify’s whitehat SEO tactics, let’s get the basics out of the way.

What is white hat SEO?

It simply refers to any practice that improves your search visibility on a search engine’s organic listings page and makes the users happy. In other words, white hat SEO is aimed at obeying search engines guidelines. It puts the users first.

Be it link building, content creation, on-page optimization, and more, you’ve made a choice to do it legitimately — instead of trying to manipulate search results.

Let’s bring it home: For most people who do SEO, the major concern is to improve their rankings. But that may not be the goal of any website that chooses white hat tactics.

For example, Shopify’s search approach isn’t necessarily to boost search rankings. But rather, they create content to help the users have a proper understanding of ecommerce in general, and running a profitable online store business, to be specific.

Similarly, any practice that’s aimed at inducing search rankings isn’t white hat. It must be another type of hat, and I’m sure Google doesn’t like it.

An overview of Shopify’s SEO tactics

More than 350,000 businesses use Shopify to power their online stores. How do you think Shopify acquires these customers? Is there a secret to their SEO strategy?

Well, it’s not really a secret, except you don’t know it. But we do because we invested 29 hours of our time to study their strategy.

When using SEMRush, the first thing we notice is that Shopify currently ranks for more than 717,000 keywords in the organic search in the US:

But in the Uk, the number of keywords that brings organic traffic is about 70,000.

Why am I showing you these results?

Well, there are two reasons;

  1. First, Shopify has more users in the US than Uk. Obviously, there are more users who share their content and link to them in the US.
  2. Second, you have the opportunity to dominate some of the keywords that Shopify isn’t ranking for in the Uk if you’re an ecommerce entrepreneur. But even if you’re not, you can see patterns that your competitors are using and loopholes to exploit.

Moving on, let’s see the internal structure at Shopify.

Internal page linking

Of course, there are several factors that contribute to a sustainable ranking in Google but internal linking is pivotal.

During our analysis, we noticed that for every post that Shopify publishes on its blog, there’s a minimum of 7 internal links (these are links that points to internal pages; articles that were previously published on the site).

This screenshot is only a section of Shopify’s post. Can you see the seven internal links?

I’m sure you’re used to internal linking. But are you aware of its impact on search performance?

According to Graham Charlton from Search Engine Watch, internal links sends a clear signal to Google that this page is relevant to search users typing in that keyword.

Since an internal link is any link from one page of your domain to another page on the same domain, it becomes clear that if you’re looking to rank an older post that you published, interlinking it with new pages could improve its rankings.

And more importantly, it will help users get access to your older posts and benefit from them.

This is in line with Google’s objective: To build an interconnected web, where users can find exactly what they’re looking for in the search engine.

So from our analysis of Shopify’s white hat SEO technique, which the company may not be deliberate about, we found that internal linking helped a lot.

To make it clearer, one of the keywords that Shopify ranks #1 for in Google is “dropshipping guide.”

That particular page has 16 internal links.

It’s detailed and rich, which brings us to the next phase.

Rich and evergreen content

I don’t have an online store, neither do I promote one. But one thing I observed while analyzing Shopify’s SEO strategy is that they publish only rich and evergreen content.

In fact, when you visit their blog page, you’ll hardly see any post on generic topics. You will either see a case study, an ultimate guide, an interview, or an analysis. Take a look:

This Shopify’s dropshipping guide, for example, contains 11 chapters (i.e., pages). I think it’s the most detailed guide on this topic ever. No wonder the page ranks #1 for that high-volume keyword.

If I tell you that Google is scouring the entire web looking for rich and comprehensive content, would you argue it?

I don’t think so. When you do a search for any random keyword (as long as they’re not question-based), what you’ll see is a comprehensive content.

Rand Fishkin, the founder of Moz in his whiteboard friday teachings a few months ago gave an overview of what to include in your content to make it richer and more useful for your audience.

Most importantly, Google will deem your page more relevant and invaluable to searchers who search for that keyword or related keywords.

Comprehensive content is the best way to beat your competitors and 10x your content.

When you create such a content, you’ll intimidate your competitors and cause them to only envision creating such content, but the discipline to pull a seat and do it will not be there. That’s exactly what Shopify does with each content they create.

If you want to dominate organic search results with your content, the first thing that you have to do is change your mindset about link building. Here’s how it works:

  • Create compelling content first
  • Then build/earn links to it

Most website owners do it the wrong way. They first learn all the link building strategies, but they suck at content creation.

It’s not going to work that way. You’re either going to create 10x content than your competitors that are already ranking higher in the organic listings or you’ll not see results.

How to make your content better than your competitors

a). Write irresistible headlines: Brian Clark said that 8 out of 10 people will click on your headline. Obviously, he’s not lying. But before you write your headlines, take a look at the top 10 rankings for your keyword, see what they did and then craft a better headline.

For example, here are some of the headlines in Google for the search term “influencer marketing tips”:

At a glance, you can see that the headlines are compelling. But that doesn’t mean you can’t improve yours. You could make yours much more beneficial and inviting.

Here are some examples:

  • 25 Powerful Influencer Marketing Tips You Can Implement Now
  • 7 Best Influencer Marketing Tips That I Used To Grow My Startup
  • Influencer Marketing Tips: How to Connect with Influencer Quickly

These are headlines that I created without much research. If I had more time, I’d make something more compelling. But you get the point?

b). Improve your meta description: Search users read your meta description. Data from KISSmetrics proves it. In short, you should think less about SEO and more about click-throughs. Ask questions in your descriptions, and tell users to click and find out more.

c). Go in-depth: If your competitors merely touched the surface of a very important topic/subject, you’ve got an opportunity to do better. You should go in-depth; explain every detail. Touch every aspect of the topic.

For example, if you want to create a post on Google AdWords ads, don’t be surprised if you found that most of the pages that are ranking very high in Google at the moment are not in-depth.

In-depth content is relative. But as a rule of thumb, you need to break down your topic step-by-step.

If searchers are looking to start a consulting business, for example, your article should help them in every way possible. I used this strategy in my recent SEO case study – I found that most of the case studies aren’t detailed and the focus is on one company.

But I changed all of that. I conducted my research, asked questions, and compiled 21 companies and their SEO strategies.

If you’re detailed in your content, then you can’t expect a 1000-word post at the end of the day. It should be between 2,000 – 10,000 words. No fluffs. But real value.

Such type of content is a natural search engine magnet – give it 60 – 90 days and you’ll be amazed at its organic positioning. And guess what? You don’t even have to build hundreds of links to it.

When we analyzed 3,236 Shopify’s posts, we found that 73% of them contains more than 2,000 words.

And of course, an in-depth content isn’t complete without visuals. You need to use your own data (you can always get these visual charts and screenshots from the SEO tools and platforms) that you’re using.

To get even better results from your content, create a relevant infographic and embed into the post.

This would help website visitors trust you more — because you’ve given them the choice to either read the lengthy article or learn from your infographic.

As you can tell, creating comprehensive content is difficult, but that’s what Shopify does every other week and the results are obvious for all to see.

Editorial links powerhouse

Shopify has a great strategy for earning editorial links. Interestingly, we’ve covered how they create comprehensive content on virtually every eCommerce-related topic. This has earned them natural links to rank higher in Google.

Here’s how WordStream defines an editorial link:

“An editorial link is a link that results from a site having good content and marketing techniques. An editorial link is not paid for or directly requested, as is the case with acquired links. Editorial links are part of a strong link profile.”

I’m not aware that Shopify has a team of guest bloggers who pitch other authority blogs to get them published. I’m also not aware of the links the company has purchased to boost their rankings.

It was all editorial. Shopify has great content and as a result of that, people link to them. This has made their link profile stronger than ever. Their dropshipping guide in particular has earned more than 1220 backlinks from 189 referring domains.

Note: Majority of the websites that link to Shopify’s guide are eCommerce-related, while others are media websites, such as Mashable, Lifehacker.com, and more.

Trending keywords selection strategy

Before we concluded our Shopify analysis, we also examined their keyword strategy and found that the company follows a different approach.

Yes, they capitalize on trending keywords (topics).

Why is this important?

Well, you’ve got to know that Google Keywords Planner is outdated. Or to put it mildly, Google uses past data to gauge popularity.

But you and I know that web users are dynamic and needs change over time. So, instead of using Keywords Planner or any third-party research tool to find keyword, you’re better of creating content around trending keywords.

As an example, when Shopify created their dropshipping guide, how to start online store, and several other popular guides that generate a large percentage of its traffic, they used trends.

As of 2012/2013, the keyword “dropshipping guide” wasn’t popular at all. But that notwithstanding, Shopify plunged in, researched on it and created one of the best guides ever. Look at the trend.

Prior to 2015/2016, most dropshipping-related and online store business keywords were fluctuating. Why? Because it was difficult to run a profitable online store in the past. People would get excited about it and later give up. But it’s a lot easier now.

In 2017 and beyond, the right way to do keyword research is by getting into the conversation. Hang out with your target audience, listen to them, and find patterns in their questions and opinions.

If you’ve not been using Quora to find relevant questions you need to start today.

Some topics might not be as popular today as they would in 1 – 10 years time, don’t ignore them. But create rich content and become the authority on that topic — when it eventually grows.

Because by the time the competition begins, your web page would have become stronger. More so, competitors will either link to you or they’ll have no real substance to add to their own content.

But don’t get me wrong. You don’t have to ignore Keywords Planner or any keyword research tool for that matter, but use the insights to research real-time questions from Quora, and follow the trends.

Conclusion

Whitehat SEO tactics might not work for everyone because it takes time.

But if you decide to invest time and resources in creating comprehensive content while capitalizing on topical trends, you’ll not only drive targeted traffic and social shares but earning editorial links to your web pages will be easier.

Yes, Shopify is an authority website and its domain authority is a major determining factor to its search visibility, but the whole essence of this case study is to guide you — and show you opportunities that you can leverage for your own business.

This article was contributed by Michael Chibuzor, who is an SEO consultant for SaaS companies. If you’re looking to improve your search visibility, drive targeted traffic, and grow your revenue, you can reach him directly at https://Saasbrand.com

From £0 to £11,000+ Per Month E-Commerce Link Building Case Study

From £0 to £11,000+ Per Month E-Commerce Link Building Case Study

From £0 to £11,000+ Per Month E-Commerce Link Building Case Study

By

E-Commerce Link Building Case Study

This case study outlines the exact link building steps we took in order to increase traffic and subsequently take our clients e-commerce site from £0 to over £11,000+ per month in revenue.

The site is in the food niche and the profit margins are high.

You’ve probably read a lot about SEO and link building.

Whitehat, Blackhat, Greyhat, anchor text distribution yada yada.

Much of what you have read has most likely been conflicting, which may have left you a little confused as to the best way to get backlinks to your website.

The truth is there is no one size fits all strategy. Every industry and campaign is different and the way you go about obtaining backlinks should reflect this.

e commerce sales

How Do I Find Out The Best Backlinking Strategy For My Industry?

The simple answer is to find out what your top-ranked competitors are doing.

If you aren’t sure who your main competitors are, it’s probably a good time to find out.

A simple search for your main keywords in Google will provide you with the answer and from there you can start analysing the sites and find out exactly what they are up to.

Let’s take two examples in two very different niches, to confirm the point there really is no one size fits all link building strategy.

Niche Example 1

The games niche is huge, tens of thousands of terms, many  huge search figures.

If we take the game Happy Wheels and do a quick search for some keywords we can see some decent search figures:

Keyword research

If we search “happy wheels unblocked” in Google we can see the search results dominated by Google, Weebly and Wix sub domain sites, which is interesting if you were looking for good niches to do some parasite SEO.

Search results

If we take the first standalone domain we can see US organic search figures at 11.8k (mobile) and 6.7k (desktop) – which is only a conservative monthly estimation of the traffic.

Search figures
search figures mobile

Although not that relevant to this case study, SEMRUSH also provides data on the top organic keywords bringing in the traffic to the site, which is useful information for the keyword research phase:

Keywords

Either way, the data reflects there is money to be made here.

The next step is to put the domain through Majestic or Ahrefs. I use Majestic, it’s just a matter of choice.

The overview reflects happy wheels related keywords would not be easy to rank for with a brand new domain:

Backlink analysis

The anchor text distribution is interesting:

Anchor text

31% for “happy wheels”, which probably contradicts a lot of what you have read and reiterates the point that every industry is different, including the amount of times you should use your main keyword as your anchor text in order to rank highly without getting penalised.

The backlinks to the site also contradict what could be described as “quality” “relevant” and within “Google’s guidelines”.

Spam blog comments from a Muslim related domain?!:

Blog comment spam

Sitewide links from several cloned websites, most likely some kind of PBN:

Sitewide

Analysis tells us blackhat techniques are most definitely working in this niche.

Niche Example 2

Let’s take our second example a food sub-niche and similar to our clients.

“organic food delivery” receives over 6,000 searches per month and will be highly lucrative:

organic food delivery keywords

If we run the site ranking number 1 in the UK for that term through Majestic the overview indicates a very strong domain:

Organic food delivery backlink profile

The anchor text distribution looks a lot different from the happy wheels URL, indicating a far cleaner, more natural link building campaign:

Organic food delivery anchor text

Analysis of the links indicates relationship building, free giveaways and high-end directory submission.

As you can see two very different methods to reaching the top in two very different niches.

If you are going to use any blackhat techniques on a client site, the only rule is they know exactly what you are doing, agree to it, are fully aware of the risks and you have a strategy in place in case things go wrong (which thankfully doesn’t happen often).

SEO Strategy Used That Helped Generate £11,000+ In Monthly Revenue

Organisation Discounts

Offering discounts to organizations is a great way to build links and also to generate some direct sales.

In terms of our client site we were able to obtain several links from highly authoritative sites, including some .edu domains using this method:

Link profile organisation discount

It’s a pretty simple tactic in which you approach organisations which offer their members discounts and pitch your own discount on the products or services you sell.

It’s always best to target organizations whose members will likely be interested in your products.

To find opportunities you could enter the following search strings in Google:

“members discount”
“membership discounts”
“members discount directory”
site: edu “student discounts”

Further opportunities can be found by analyzing the backlink profiles of the organizations already listed on the member’s page.

For example, Warner Leisure Hotels are listed on Sagas membership discount page:

e-commerce-seo

Analysing the backlink profile of their website, provides us with 398,683 backlinks from 1400 referring domains:

Warner leisure hotels backlink profile

If we start working our way down the backlinks it doesn’t take long to find the first organisational discount link:

Organisation discount link

It’s from the English Indoor Bowling Association, an organisation which could be pitched to but also providing another list of companies we can analyse for further opportunities:

Seo data

Free Giveaways In Exchange For A Review

I’ve read recently that Google is clamping down on this technique and that all backlinks provided should be no followed.

The truth is if every single link you work hard to obtain is no followed, you are going to rank for nothing.

Much like many things in life it’s about common sense and doing things in moderation.

Offering something free to influential bloggers in your niche is a great way to get some promotion and build links.

While many companies have money to burn and can afford to send out free stuff worth hundreds of dollars to bloggers I would call anything but influential, I prefer to pick and choose.

Before making a commitment, you should check:

The strength of the domain – using Majestic or ahrefs
Organic search traffic estimation – using SEMRUSH
Social account follower numbers and engagement levels

To find opportunities you could use the following search strings in Google:

ProductName + intitle:review
ProductName + intitle:ratings
ProductName + intitle:comparison
ProductName + intitle:compare
ProductName + intitle:recommnded

Once you have found some good sites that have provided reviews, reverse engineer those websites to uncover further opportunities.

Sponsored Posts

Sponsored posts are much like guest posts, except you pay for the privilege of posting your content on someone else site.

While in an ideal world we would have titled this section “Guest Post” and published our content for free, you will often find this isn’t a viable option for commercial businesses.

While many bloggers in the food niche, were more than happy to accept guest posts from their fellow bloggers, they were a bit more reluctant to allow us to publish our content without receiving some cash first!

Much like the free giveaway tactic, be prepared to do some analysis on the site you are thinking of publishing on.

To find opportunities you could enter the following search strings in Google using either “guest” or “sponsored”:

  • keyword + “guest blog”
  • keyword + “guest blogger”
  • keyword + “guest article”
  • Keyword + “guest post”
  • Keyword + “guest author”
  • Keyword + “write for me”
  • Keyword + “become a contributor”
  • Keyword + “contribute to this site”
  • Keyword + inurl:contributions
  • Keyword + “become a contributor” + inanchor:contact
  • keyword + “contribute to this site + inanchor:contact
  • keyword + “guest blog” + inanchor:contact

We also found good opportunities on Twitter by searching for “keyword + sponsored post”

Recipe sponsored post

Backlinks from Directories

While many of the low quality, spammed directories got targeted by Google a few years ago and were de-indexed, directory link building is an easy and solid way to obtain quality links.

We prefer to submit to industry-specific directories and also pay for the privilege, which normally costs between $20 – $100.

While a paid directory normally indicates it is going to be of a higher quality, we still check the metrics and also look for opportunities that represent a little more than a directory.

In order to find directories to submit your site to, you could enter the following search strings in Google:

  • industry keyword + submit URL
  • industry keyword + submit site
  • industry keyword + directory

Turning Brand Mentions Into Links

Turning non-linked mentions of your business is an easy and effective way to obtain some links.

This link building method worked for us because our client was reasonably well known for the bricks and mortar side of the business.

It’s important to note that if you are a brand new e-commerce company it’s highly unlikely you will be able to find any mentions of your business.

In order to find mentions you could use BuzzSumo or Mention, both tools will provide you with notifications of when your brand is mentioned.

After you receive notification head over to the page, if you have already been provided with a link, your work is done, if there is no link visible then reach out with an email similar to this:

outreach template

Hopefully, you found this guide useful and can use some of the techniques mentioned to build links to your own website.

The full case study, which includes sections on keyword research, email marketing, on page SEO and various other things.

Don’t keep the good stuff hidden from your friends.  Do help us by sharing it on Facebook, LinkedIn or anywhere you like.

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