Effective Employee Training Tips for Long Term Success

Effective Employee Training Tips for Long Term Success

With more businesses and organizations changing the way they conduct business in the world today, it’s important for them to implement the necessary training and online accessibility that employees need to complete their daily tasks.

As we continue to see more businesses focus their efforts on ‘work from home’ and teleconferencing, the idea of including employee training through similar methods is catching on as well.

To better understand the importance of employee training within the workplace and how businesses and brands of all sizes can start incorporating such methods, we will be highlighting some of the many benefits and reasons why employee training is now more important than ever before.

Employee Training that Works for Your Employees and the Business

Before going live with your own internal training courses, content and videos, it’s important to know who you will be training, the key goals in mind and making sure that your material is going to work for not just the employees and team members in your organization, but also for the good of the organization as well.

As highlighted in this recent article from Entrepreneur, employee training shouldn’t just feel like a requirement, but instead another growth mechanism for the business in general.

Don’t implement a training program just to go through the motions. That’s likely a colossal waste of time. Instead, set clear goals for what each employee should know and be able to do at the end of the training program.

To best accomplish this, you will want to make sure you have clear goals in mind before getting started. These should largely depend on the state of your company, and the specific roles that you are looking to fill.

By knowing who your new hires and what they should be getting out of your training, will allow you to create course and training material that works best for the business and your employees.

With this same mentality in mind, you also want to tweak and improve your training material as the growth and focus of your organization changes over time. After all, you wouldn’t want to be training your new hires today with the same information as you would for new hires in a few years from now.

Employee Training Sets Everyone Up for Continued Success

While the idea of setting up such training and having your team members and employee go through such training might not seem that exciting to either side, the truth of the matter is that it works quite well.

This is especially true for larger businesses and organizations that will be hiring a lot of people to fill the same roles, while also preparing them for higher responsibilities down the road.

Through the use of online training or individual courses, the process of training employees can be replicated and automated, without the need to have another team member spending their valuable time in one-on-one training sessions.

This is also something Indeed has continually talked about in their training resource guides.

Training programs can also help prepare employees who are moving into higher roles and taking on more responsibilities in an organization. These programs will help them learn the skills that are required to function effectively in their new positions. For example, they may be trained in leadership skills or in a specific software they will use in their new role.

At the same time, with all employees and team members going through the same training, there is no excuse for everyone to not be on the same page.

In the end, the benefits of setting up online training and video courses for businesses and brands of all sizes, is a win-win across the board.

Training to Expand the Growth of Your Business Team

When Fortune 500 and Enterprise organizations are hiring, they are often looking to bring in new people that are going to grow with the company and not leave within the next couple of years.

Through the use of advanced training options, the process of improving the skills, knowledge and expertise of employees can grow and be implemented at a much faster pace.

By offering advanced training to team members and employees, this will not only allow for a faster and improved training process, but it will also allow for individuals to improve their skills and expertise on their own time and pace.

How to Get Started with Your Own Employee Training

As mentioned throughout this article, in order to create the best training possible, you need to know what your employee and business needs are before getting started.

With so much focus on this topic lately, Forbes recently touched on this process and recommended doing the following before getting started.

  1. Create a plan
  2. Host regular training sessions
  3. Use employees as trainers
  4. Cross train workers
  5. Set training goals

No matter what course material or training platform you intend on using, all of these preparation tips can be done before any of the content and training is created.

Lastly, in order to get the most out of your training course, platform and efforts, you need to provide your employees with the necessary tools and resources.

This means not just handing course material and training off to them and then leaving them in the dark, but also following up and providing advanced support and training in the months and years to come.

A Foolproof Way for Achieving Success with Different Types of Videos

A Foolproof Way for Achieving Success with Different Types of Videos

Video marketing strategies work wonder if it’s teamed with different types of videos. Needless to say, videos are the best marketing tools to convey your brand message to your target audience.

With massive response from the consumers, online marketers nowadays prefer incorporating several kinds of videos in their video campaign. These tactics have a considerable success rate because of several good reasons-video is more engaging, more memorable and reaches the target audience more than any other type of contents.

As videos are one of the most dominating marketing trends with far-reaching effect, digital entrepreneurs have been conceptualizing new techniques to make the campaign more interesting. Showcasing different styles of videos would make your audience stick to your brand as they won’t lose interest in the information you offer.

Here’s A Foolproof Way for Achieving Success with Different Types of Videos

There are different types of videos in the marketing funnel. Take a look at the video style examples you must introduce in your marketing campaign.

1. Product Summary Videos

Videos that deal with product reviews are well-preferred by today’s consumers. Highlighting your products’ benefits would add perks for your brand. Marketing reports show that purchase decision of the present day buyer is significantly affected by videos. Consumers trust a brand when they go through the review of a product. Reviewing are the process of proving authority and genuineness of your product.

Product reviews are popular among business fraternity because they are affordable and influence the modern viewers’ mind significantly. These types of business videos have a shorter length, appealing style and relevant information. All these features make the target audience to get interested and view these videos. For fruitful results plan and share different types of product videos on the social networks where maximum viewing is foresighted. Customer experience is the vitality of business success, so to keep your existing and potential consumers satisfied you should provide them with recommendations what and why to buy.

product-review-videos

2. Company Culture Videos

Company corporate videos are the type of promotional videos that provide detailed information about your brand and organization to your target audience. Before buying a product or service, present-day customers always look for proofs. They want to know about the accomplishment of the organizations that offer them their products/services. According to research, when connected emotionally with the company-consumers respond better. Culture videos are those that showcase each detail of a company. Such videos may include a tour of the office or bits of employee interview or a company day out. Investing in a culture video would enable the target audience about the offered products/services and also create an emotional bonding with customers. Marketing experts suggest that company culture videos acculturate your brand. Through culture videos, you would also gain brand advocates who will share your message.

3. Vlog

Video blogs or Vlogs are one of the proven ways to attract potential customers to your company. These are different styles of videos in the video marketing world. In the content marketing world, too many written blog posts exist and needless to say most of them get lost because of their monotonous nature. Hence, video blogs are the best techniques that usher sheer engagement from your target audience. Vlogs are easy to produce and they require lesser investment. Digital marketers support vlogs that are of 5-minutes duration. If you start embracing video blogging your brand would become visible among your competitors. Experts suggest that instead of trying to come up with brand new content ideas for your business, plan to document your brand’s journey through a Vlog.

4. Event Videos

Among several types of videos, event videos have taken a front seat in the video marketing campaign. Posting event videos are the best way to introduce your existing and potential audience about the type of programs you held at your organization time and again. These videos mainly showcase the proceedings of a corporate event. Such videos are created in a polished and highly share-able fashion. Event videos can attract huge attention when shared on social platforms. You can upload your event videos on Facebook Live because this is the best channel that enables you to broadcast the entire event in real time to your Facebook friends. Sharing an event video can increase your brand’s online presence. To shoot an excellent event video, you can employ event production houses that specialize in shooting pre-event promotional videos.

5. Video Testimonials

Video testimonials are those types of video presentations that are reviews from your existing clients who have used your product or services. These reviews are genuine explanations for your brands. These testimonials act as official acknowledgments for your potential clients who can understand the potency of your product/service and consider buying those. You can incorporate these testimonials on your website homepage or the landing page where you have maximum traffic. Every testimonial video should also include a precise intro and outro. 

video-testimonials

6. Animated Explainer Videos

Explainer videos are those broadcasts that explain a product or service in depth to the existing and potential customers. Such videos include anything informational from sharing helpful tips or providing some teaching to the prospective clients. Explainer videos showcase step-by-step instructions to the clientele which are much-favored by them. Explainer videos have earned recognition in the industry for establishing expertness and authority. Consumers like to pose several queries before buying any product or service. Explainer videos provide answers to all the questions of the consumers. Hence, such videos have a far-reaching effect compared to other types of video styles.

7. Live to stream

Live-streaming videos are among the best video styled examples. Clients prefer them because they have the unique power of attracting the required amount of potential customers. You can utilize Facebook Live and Periscope to share your live streaming videos and interestingly these are channels that can broadcast to their audience whenever they want.

8. Presentation Videos

Presentation videos are another popular video formats that use short and powerful talks to influence the target audience significantly. Such videos have a global reach and thus preferred by more and more business organizations as the best video marketing tool. A presentation is a combination of events that also have features of the webinars. These are among the most compelling and shareable narrative videos. Presentation videos are the vital means of communication within the company and the audience. A compelling creation counts as one of the best means of establishing a positive image of the company on the digital space.

9. Tutorial Videos

Tutorial videos are the best ways to build your business reputation. These are the ideal source to attract potential clients. Brands can plan for coaching videos with informative and helpful contents. Such content should be more than just promotional tie-ins with the aim for soft selling. Formulate tutorial videos according to your brand specification.

tutorial-videos

10. Interview Videos

Video interviews are one of the proven ways to connect with a potential employer. A good interview video can leverage some productive discussion on LinkedIn or other favorite social channels. Interviews are the perfect way to introduce some authority into your bevy of engaging, funny, and humorous offerings. Video interviews are the excellent source of building relationships with potential referral partners also.  With  interviews videos you can introduce different types of videos on YouTube.

12 Video Marketing Tips to Fetch Outstanding Success in the Tough Competition

12 Video Marketing Tips to Fetch Outstanding Success in the Tough Competition

If you ask someone which is the best content format for engagement and hype in the digital realm, without batting an eyelid the person would answer, “Video”! Yes, video content is the most favored and used content marketing format these days and there’s no stopping to it. And thus, marketers everywhere crave for robust Video Marketing tips. Anyone spending a significant amount of time on the Internet can swear and tell that videos have taken the lead position in the types of contents people enjoy.

Last year was entirely video’s. Video contents ruled 2017 and we got to see an overflow in the varieties of videos. Facebook, Twitter, YouTube, these leading social media and online video streaming platforms were flooded with the number of videos uploaded. If you look at the stats, your jaw will drop. 500+ million people watch videos on Facebook every day! And globally, video traffic will reach 82% by 2021, this is an increase from 73% in 2016. To strengthen our stance, let’s check out these amazing stats, that prove video marketing is spreading like a wildfire.

  • 82% of Twitter users watch videos on Twitter
  • Social video generates 1200% more shares than text and images combined
  • 73% of marketers say that video gets the best ROI
  • 87% of online marketers use marketing videos as they find videos to be effective for brand awareness

Not long back, videos were considered to be just ‘extra’ that was nice to have but not actually needed, and now it is imperative for business success. This had to happen of course. Given the change in the taste of people, graphics and texts alone cannot make it big.

Considering the colossal amount of attention and applause videos are receiving, we must gear ourselves with all the trends and tips for the rest of 2018 and beyond. Because it is a universal truth that, each day algorithms, trends and preferences change. All of these culminates into a question, how to succeed with video marketing in this time of Big Data and continuous production of millions of video contents?

Creating marketing videos do not come cheap, so we must shift all our focus on getting the most of it. You may post your videos on your company website and share it on social channels. But what can you do beyond that to smell the success in video marketing? As a business owner, you must be aware of the trends in the videos people see, like square videos are less liked by the audience than horizontal videos.

Another trend is the sudden popularity of live videos. By now we all know that producing videos for social media channels are not just for the sake of engagement, but have a far-reaching effect on any business. Having videos at your disposal sets the stage for you and puts you in an advanced position than your competitors yet lagging behind.

video-marketing-tips

We have compiled a total of 12 tested and tried video marketing tips that can bring you success and will work for your business in 2018 and beyond. Try these out and see the difference in your video marketing campaign analytics.

1. Don’t ‘Share’, ‘Post’ your Videos Natively

So you are all set with your highly engaging video. Start posting it on every relevant social media channel owing to the growing usage of social media these days. Don’t stop yourself to one or two channels only, find all the platform you assume to be optimal and post your videos there. Keep in mind to ‘post’ them, and not just ‘share’. Posting your videos as native content will fetch  10X more shares than YouTube links.

Sharing YouTube links don’t work much as compared to posting your videos natively on Facebook or other platforms. A direct feature in your audience’s feed has almost 135% increase in organic reach than third party links. Also, you can create a video roll or a video gallery when you post your videos on a single platform, that’s much easier for your audience to navigate the contents.

You may also choose a featured content if you may, edit the videos, choose an apt thumbnail, enable autoplay, incorporate the subtitles in your preferred language and also put a call to action urging the viewers to act.

2. Put Captions or Subtitles for better Audience retention and SEO

Most of the videos we post on the social media channels play automatically without sound until the ‘unmute’ button is clicked. So isn’t it better to let your audience comprehend what’s going on in the video before they watch it with sound? Captioning your video and translating it into another language that your audience prefers, is a good way to charm your audience.

Captions or subtitles help a lot to understand the motive of a video or a film, and that’s the reason all the regional movies we get to see in the global Film Festivals, have subtitles. In fact, you might be surprised to know that 80% of viewers, who have no hearing loss, prefer videos with subtitles. Though one may argue how come people so prefer captions and subtitles in the times of visual contents. Well, we have got the answers for you.

Yes, it’s true that the human brain perceives visuals more than texts, but sometimes when the text is in sync with what’s going onscreen, texts do help. It is easier to understand the visuals, as well as the narration if we have the captions at our disposal. And not only this, having captions in your videos add to your SEO arsenal too. Because you are giving the search engines spiders something to crawl and rank you in the search results. Your videos would rank better with subtitles as you are helping Google (or any other search engine) in indexing and relevance.

3. You just have 3 seconds

Thanks to the evolving technology, we now have an attention span less than that of a goldfish! Sounds amusing right? But this fact could be detrimental for your video to perform adequately amongst your audience. You just have 3 to 5 seconds in your hand to grab their attention and make a mark in their mind. Your target audience expects that you kindle their interest, but fast enough. So, you need a good hook to keep them hooked.

Stunning visuals, a highly engaging content and a thrilling background score – Your ingredients for a short but sweet video that grabs the audience’s attention within seconds. Videos that tickle your funny bone get the more shares and likes because they have a charisma to grab people’s attention right from the beginning. No wonder why prank videos are such hits on Facebook!

And with Instagram joining the league with IGTV, your video marketing could go to the next level, but with videos under 60 seconds.

4. Place your Branding through Storytelling

Often aspirant marketers, who have just taken up video marketing, forget one thing. This mode of marketing is not always about bragging about one’s brand or driving sales. Video marketing is a way to generate awareness about your brand through a series of stories. Stories that are not purely focused on salesy topics, and which connects with the audience. Create the script in such a way that they resonate with your audience making them feel familiar with the situation shown in the video. This is one of the most vital video marketing tips that a marketer must keep in mind.

Know how to put your brand message and how your brand can help them through storytelling that they enjoy. Don’t always push your latest promotion on social media, rather reach out and engage. Play on their psyche while they relax and show something they find connecting with them. Thereby you can generate brand awareness, because Facebook or other social media platforms are all about raising brand awareness and not direct response.

place-your-branding-through-storytelling

5. Share more Live Videos along with the pre-recorded ones 

Talking about shining in video marketing in 2018 and beyond, go Live! Yes, live videos are all the rage nowadays and have a greater outreach than any other form of videos. Why are people going gaga over live videos? What secret sauce do they have in them? All because of the personal touch. The more there’s a personal touch, the higher is the connection. And the more a connection gets intimate; your videos tend to have a higher chance of carving a niche of them.

Live videos are the best form of creating a personal connection with your audience, because what they see is what they get. Live videos are excellent engagement tools because there are no hour-long editings involved. It’s more like an uncut or unpolished version of what you what to show to your audience. Be it a product launch, or promotion for a new release, or a behind the scene of your company. This touch of real-time factor works so well for this generation.

You may also opt for a live Q&A session that will gather some substantial momentum from your target audience. Facebook Live, Instagram Stories are all being used by individuals and companies like hot cakes, so why don’t you leverage these tools too! Find out the marketing influencers of your field and go for a live interview with them and webcast it. Your subscriber base will hit it big.

6. Bring your Videos to Full Circle… Err, Square!

Everything is changing. Even the pace of change is changing. The world has taken a drastic shift towards mobile from desktop. Hence your videos must cater to the available real estate on the screen of a smartphone. Square videos with an aspect ratio of 1:1 are now a vital part of video watching on smartphones. These videos are gradually outperforming landscape videos as the former cover more screen space at one time – 78%. Thus views, likes, shares, and lastly engagement are much higher pertaining to square videos.

So as your video marketing strategy for 2018 and the coming years, start optimizing your videos changing the aspect ratio to square, as people are 67% more likely to engage with a square video than a horizontal one.

7. Create Videos around the most Common Marketing Mistakes people make

To err is human. So it is quite reasonable for people to make mistakes. Similarly, several marketers make such blunders that cost them heavily. Find out the most common mistakes people do while they start using the Internet for marketing, or while they take up social media marketing. Talk about those mistakes in your videos, and offer solutions to them. This is a highly significant topic to be made into a video that will elevate your stature to a marketing expert.

Because when you talk about blunders and how to avoid them, you fix your position as an expert in that particular field. This increases your fan base who are in a desperate search for a solution. Thus driving them to come to you and watch your videos more and more. For 2018 and the years to come, start planning to create video contents that emphasize common blunders and how to avoid them. A small step from you can lead to a big leap for your business altogether.

8. Apply relevant Keywords in your script and optimize

Give something to the search engine spiders to crawl upon. This links back to point number 2 where I had suggested to include captions or subtitles so that the crawlers get relevant texts to crawl upon. As we all know, for a good page ranking we have to satisfy the algorithms of a search engine. To get this done you must optimize your videos in such a manner that they show up in the search results.

How would you do it? Stack your script with relevant keywords that both your users and search engines will find useful. Don’t use them too much or it will be superfluous. Find a perfect balance to put your keywords for indexing purpose. And since YouTube is the biggest online video streaming platform, ranking higher on the platform is the most coveted thing today. The more you rank high, the better is your chance of getting seen by your audience and your success in video marketing.

apply-relevant-keywords-in-your-script-and-optimize

9. Find out the actual purpose you want to serve with the Videos

Ask yourself, why exactly you watch a video? What do you expect from a video to offer you? Be in the shoes of your audience and understand the ultimate purpose you want to serve with your contents. Whether you aware them about your brand, or generate trust through a video testimonial of a happy clients! Or do you want to promote an upcoming event? Find out the purpose you are investing in your videos. Get the sense of what exactly goes inside the audience’s head while they watch your contents.

Only then you would get a solid traction from your audience. The art of storytelling goes a long way and has been a proven factor to arouse interest. Use the storytelling art and keep your script informative but in a narrative manner. Once your videos start serving the actual purpose, relationships will build and engagements will happen.

10. How-To Videos or Process Videos bring more Visibility

Show a process or a strategy through your videos that help the users achieve a task or a goal. Often people find themselves at a loss as to how to proceed with something they want to. At that moment, if your video gives those answers and shows the process, definitely you will get more views. Standing in 2018, one can swear and tell that it’s way challenging to cope up with the trends. Trends that change with every passing day.

A process video or a “How-To” video guides a person and shows a linear way to accomplish a task. It may be showing a step by step process to create a YouTube account, or a handy guide to create some DIY stuff. Or maybe a process to drive your leads to your sales funnel. Or it can be a stepwise process video showing how to use After Effects properly. It can be anything. Gear up and start planning for your next process video to bring more visibility to your brand.

11. Create Videos with Emotion, not just Marketing Message

For a remarkable video marketing success, one must create videos that ooze with emotion, entertainment and information. Striking a perfect balance between the three is the key. A video content that plays on the emotional quotient of a viewer is certain to be liked and shared. More than a video that focuses only on sales pitching and a terse topic devoid of any emotion. Showing a heartwarming story through your video will hook the audience till the end because they will wait to find what happens in the end. So apart from marketing videos, also publish videos that touch the heart, not only the brain!

12. Don’t forget to include CTAs in your Videos

Do you want your audience to sign up your weekly newsletters? Or download a promo coupon? Or should they visit your website? For every action, your video must have a CTA button. A strong call to action acts as a launchpad for the viewers to take their action in a jiffy. Hold the CTA text on a still frame with a single color background highlighting the text. Include a CTA within the first 10 seconds of the video. The last few seconds can also be used.

Placement of an apt CTA, aka, Call -To -Action is of paramount importance these days. And as the competition tightens, the more you urge people to take action is better. Don’t let people forget you as soon as the video ends, instead keep a permanent mark in their mind. In any case, don’t ignore these actionable texts as those will help in conversion.

Wrapping Up!

There is no fixed formula or marketing tip to smell success in Video Marketing. It is a thing of persistence and patience. You must keep on trying till you reach the summit. But yes, you must ensure that your methods and techniques involved are correct and on the track. More and more people are shifting to video contents alike so your effort should entail engagement and connection. Build trust and relationship through contents that really matter to your target audience.

If you think video marketing is tough and yields no fruitful result, you would make a mistake. It is all about organizing and planning your steps before entering the battlefield. With a proper strategy you can make your pre-production and post-production smoother and cost-effective than ever. Keep your contents short, informative and entertaining, add a pinch of humor, find a purpose and share contents with emotion, optimize the videos for each social platform and include appropriate CTAs. That’s all. Follow at least one of the video content marketing tips mentioned above for a month and you will get to see a visible change in your traction, views and engagement rate.