10 Ways Data Visualization is Leveraged by Successful Marketers

10 Ways Data Visualization is Leveraged by Successful Marketers

It is never quite an unfamiliar situation when you are asked to conduct a presentation on your company’s annual turnover and other projections to your stakeholders. Often we find ourselves in a position where we have to effectively convey a considerable mass of data to to a great number of audience. Here’s where data visualization comes in to save the day.

The current digital ecosystem is such a place wherein data should be presented visually and not in paragraphs or sentences. Long sentences are considered tad boring and lack the potentiality to grab attention. However, the visual presentation of data is not always easy and involves well thought out planning.

Sometimes, plain numbers and statistics don’t give the whole picture. However, when supported by finely designed graphs, charts and tables, they evoke the intended effect. Each day, a company produces a massive amount of data. Managing this steady flow of Big Data gets strenuous without a proper visualization strategy.

Given the fact that visuals breathe life into a huge pile of otherwise bland information, this technique of information display has become a vital marketing tool. When your audience witnesses the novel way you have presented your data, they get impressed. And that’s how you win over the crowd.

The importance of data visualization can never be belittled. And the more this concept is evolving with time, the more we see various ways they are leveraged for business profits. Data visualization tableau is all about architecture; the careful choice of graphics, the linear flow, the patterns – everything matters when you create a visual piece.

Myriads of data visualization examples are scattered all over the digital realm. The primary challenge lies in choosing which kind of visuals will work for your purpose. And what sort of interpretation your target audience would grasp. Visual data demands excellent story-telling. Hone your story-telling skill to spawn a competent visual piece.

The top 5 data visualization techniques that every marketer must know:

A. Gauge your Audience

Every individual is different from the other from every perspective. What is engaging to one person, might not be to another. Don’t assume before you start creating your visual piece. Ensure that you do both – engage and cater. Along with engaging the audience, see that the visuals cater to every one of your audience. Some people are happy with simple pie charts, but some want further minute details.

So always perform prior research of the audience you are about to face and try to map their preferences. Not saying you would hit the bull’s eye in your first attempt. But with experience, you would become a pro at it.

B. Don’t Forget – Colors Play a Crucial Role

Keeping the right color balance is important, never let anything ruin that. Right colors will seal your success pretty fast and also enhance your presentation assets to a great extent. Don’t play with too many colors and create a visual jerk. Stick to one or two primary colors and use contrasts to differentiate between elements, such as red for negative and green for positive.

Simply put, use colors in such a way that the intended message gets duly conveyed.


C. Give Importance to Hierarchy

Even if you are an evangelist for equality in every stage of life, while creating a presentation for your target audience, you have to give way to hierarchy. Maintaining this fundamental element is paramount. Because that’s what makes your audience understand which data to give the most attention, and which not to.

Hierarchy, layout and order must be in perfect order. A clearly labeled data is easier to decipher than an ambiguous one.

D. Get… Set… Goal!

Your content is incomplete until you set a goal for yourself. As to why you are preparing it and what kind of purpose it will serve to you or to your company as a whole. By establishing a set goal, you create a real collaborative environment that ultimately serves your purpose.

Use a set of predetermined KPIs to project your visual story and measure the success of your effort.

E. Harness the Power of Network Graphics and Word Clouds/Graphics

While dealing with unstructured or semi-structured data in your visual content, try using network diagrams and word clouds. Though the two are used for separate purposes, these are intertwined. Network diagrams are apt for data analysts, network engineers, data architectures and designers, to fathom the sequence of each data.

While word clouds are graphics that are made with words that are contextually related. The amusing thing of a word cloud is, the size of each word determines its importance within the context. The smaller the size, lesser is the importance, and vice versa!

These kinds of graphical assets not only embellish your data, but also establish your dexterity.

So these were some of the data visualization techniques that marketers must be paying heed to. Now talking about how to leverage them, let’s raise the curtain to unveil the many ways data visualization can be leveraged by marketers (read successful marketers :))!

1. Line Charts

Line graphs are best to demonstrate trends over time or comparison between to variables. Extremely appropriate in the fields of statistics or denoting sales figures, annual turnovers, profit margins, so and so. Depicting the changes or trends over a period of time, line graphs are perfect making predictions about results that are not yet recorded.

2. Maps

Maps are the hot favorite in any board meeting as they give a better ability to understand an organization’s locations all over the world. Through a map, your visual demonstration gets enhanced ten-fold as it gives a quick view of the company’s activity across multiple locations.

In data analysis, we sometimes use geographic locations and spatial data to measure success and failure. Maps give a more intuitive, easy to understand data analysis to the company leaders to point out the loopholes.

3. Pie Chart

Though we know pie charts have been done to death, still these engaging visual pies are enough to grab the attention of the onlookers. Pie charts are convenient to showcase relative proportions of multiple cases, to summarize a large data set and display the proportional formation of a certain variable. And when designed right, pie charts effectively disseminate information to even an uninformed audience.


4. Column Chart

Column charts are similar to bar charts, but the primary difference is column charts show data as a set of rectangular columns. These kinds of charts support in visualizing data by showing data comparisons of different values.

Changes over time by displaying comparisons, for e.g.; data of state-wise votes and which state performed the best, showing average subject scores to determine which subjects the students lag in – these kinds of data can be visually showed through column charts.

5. Gauge Chart

A simple gauge chart can effectively showcase an immediate trend indication and are apt for financial or executive reports. Gauge charts are fundamentally used to display progress against KPIs, whether a marketing effort is in the right direction or not, whether the effort is above or below the target.

A gauge chart or gauge indicator could determine all these. You can make this all the more effective by incorporating color coding, like red or green, or up and down arrows – denoting positive and negative, respectively.

6. Area Chart

Depicting a time-series relationship, area charts work really well in displaying data in chronological order. Area charts are mainly used for business meetings to give a sense of the overall volume of revenue and cost. Based on the line chart, this kind of charts can be easily misinterpreted if not handled rightly.

Visualizations like these can be greatly leveraged for business. These help to impose a reality check on the revenue estimations and are mainly used to communicate the magnitude of a trend.

7. Number Chart

If you intend to exhibit any immediate and interactive overview of a KPI, number charts come in handy. Be it a sale key performance indicator, or percentage of evolution or website traffic, number charts can bring out the actual analytics and thus visually enhances the presentation.

8. Bar Chart

Another remarkable tool in your arsenal is the bar chart. Bar graphs are primarily the pictorial depiction of analytical and statistical data. These charts are immensely helpful to compare different values and show all the data categories in a frequency distribution. A marketer can aptly win over an audience by incorporating bar charts into his/her visual presentation.


9. Pivot Table

Unlike the plain and simple tables inserted into any visual piece, marketers can leverage their visualization strategy with pivot tables. These program tools don’t have the reputation of looking too cool and beautiful though. Yet when key stats and figures are required to extract quickly, pivot tables make things easier.

Pivot tables make data analysis a lot simple and allow the user to summarize the rows and columns. On can get valuable insights from a pivot without any hassle. For e.g., complex data of a hospital can be summarized to generate a detailed view of the number of patients, overall cost and average days admitted. Simply put, pivot tables are pivotal elements in the whole visualization landscape.

10. Scatter and Bubble Charts

Scatter and Bubble charts are somewhat similar to each other pertaining to the way they present data. They are mainly used to depict the relationship between and the distribution of two variables. Moreover, when there are a few categories that are highly significant instead of their lesser significant counterparts.

The categories are represented by color, and the volumes by the size of the circles. These charts are suitably used to prove political stances, but can also be put to use in business. in case you have to determine the areas of highest expenditure or any misplaced priorities, to curb the increasing costs.

Turning Over To You

So here starts your visual journey. With all said and done, we hope you have now got a pretty good idea about the different ways in which one can leverage data visualization. Well honestly, there are more of these charts and graphs, data visualization types can be many. But the ones listed above are potent enough to furnish your visualization effort.

However, no matter which visual genre you choose for your business purpose, ensure they engage, convey and convert people. To make any visualization effective, the data must be accurate – the content must be avante-garde. Because content is still the king! So you have to get your content enough crisp and engaging to get that desired traction.

So now it’s your turn to create your own visual data piece and impress your audience. Give it a spin and present your audience with a powerful visual experience. Whether you get help from a pro, or you do it all by yourself, make sure your audience can interact with the data and is left with no confusion. That will ultimately cement your stature as an industry expert!


6 Tips for Starting a Successful Design Business

6 Tips for Starting a Successful Design Business

You are a design expert with a dream of starting your own business, but launching a new business is challenging. Creating a strategy and calculating numbers can be overwhelming to people without a business degree. However, the good news is that these skills can be taught and accomplished through measurable steps.

As long as you have a talent and passion for design, opening your own design business is completely possible. With hard work and determination, your dream can become a reality.

Below are 6 tips for starting your own successful design business:

1. Create a Business Plan

Before you can begin spending money and earning clients, you must create a business plan. A business plan will outline the basics of your business. It will highlight your company’s goals, finances, marketing, staffing, organization, and much more.

Begin by creating a business plan draft that covers the fundamental aspects of your new business. With a basic understanding of the path and plan for your business, you will be able to begin making progress towards your goal.

As your business ideas grow, your business plan should grow as well. View your business plan as a living document. Don’t be afraid to alter your plan as you gain new insights or important changes. Because your grasp of how businesses work will gradually develop as you go through the process, your business plan should change to reflect your deeper understanding of business.

Creating and developing a solid business plan is essential for starting a successful design business. Your plan will assist you in making decisions throughout the entire process while helping you keep your eyes on the overall purpose and goals of your business.

2. Understand the Market

Before you can enter the business market, you must first know the business market. To understand the landscape for your new design business, you must research your target market and competition.

Who is your target market? Analyze your audience to discern their needs, wants, and expectations for your business. Identifying their desires in the beginning will help you tailor your business to fit the niche you are attempting to appeal to.

Knowing your target market will also help you to develop your service offering. There are many reasons that businesses may need a designer, whether to design a website, official stationery, stickers for marketing, or something else. Consider the businesses in your target market: what are their needs? How can you help them to grow their business? Your services will be most in demand if they help your target market to solve the issues they face – so it is critical that you identify these.

Who is your competition? Research other design businesses with similar goals and services to yours. Understand their strengths and weaknesses, and utilize this information to improve upon your own business ideas and fill the gaps in the market.

Without this knowledge prior to starting your business, you will be unable to effectively reach your target market. The more time you spend researching your audience and competition, the more successful your business will be in the long run.

3. Calculate Your Finances

Small businesses are funded through a combination of personal savings and business loans. Refer to your business plan to figure out what your projected costs are for your business. Determine the amount of savings you are putting towards your business, and then calculate the amount of remaining funding you will need to get through loans. Make sure to review the terms and conditions of any loan before you begin borrowing and spending.

Once you have evaluated your finances, begin planning the purchases necessary for starting your design business. What type of technology, programs, and software will you need? Will you work from home, or do you need to purchase an office space with office supplies? Do you need to hire full-time employees or freelancers?

Calculating your finances and start-up costs is an extremely stressful part of starting a business. But if you take your time to determine what is necessary for your new business, you can come up with a budget that works for you.

4. Protect Your Dream

Don’t let your efforts towards starting a new business go to waste because you don’t protect your dream. Legal, tax, and insurance considerations are vital for ensuring that your business can survive.

What laws apply to your business? Are their special tax policies that are relevant to you? What types of insurance do you need to make sure you are fully protected?

If you ignore these important decisions, you could find yourself in a pricey mess down the road that your small business cannot afford to resolve. Take action to make the necessary precautions now to secure your business and make sure you’re covered.

5. Focus on Marketing

When you first open your design business, it may be difficult to gain new clients and make money. Because people are unaware of you and your business, it is extremely important to focus on marketing efforts early on.

Begin by establishing your brand. Ask yourself what the purpose behind your business is. Use the answer to this question to fuel your branding. Choose your colors and carefully design your website and logo to reflect your business’s purpose.

In addition, since you are starting a design business, your branding materials should showcase the quality your clients can expect. By having a clear brand, it will be easier for new customers to identify who you are and why you are unique.

Discover ways to make yourself known to the community and your target market. Design a marketing strategy that will work best for your business, and continue to reach out and make contact with potential clients. The more you put your brand in front of others, the more your business will grow.

6. Have a Growth Mindset

Now that you have the key components to start your new business, don’t forget to keep growing. If you don’t daily strive to grow your business, then you will slowly fade away.

Contemplate different ways you could grow your business. What new services could you offer? How can you increase your marketing efforts? Do you need more staff to gain more clients?

Developing a growth mindset will serve as a tool for developing new interests and remaining successful for a long time. You must dedicate yourself to your business and work hard to make sure it thrives.

Opening your own design business is stressful. With your own money on the line, it can make you hesitant to take the leap towards being your own boss. However, if you create a plan and take steps to protect your business, you will be able to launch a successful design business that will fulfill your dreams and be profitable.


7 Key Takeaways for Writing a Successful Animation Script for Your Business

7 Key Takeaways for Writing a Successful Animation Script for Your Business

If you want to create an engaging animated video, you need well-written animation script for more effective results.

Animated Video is one of the most preferred and updated marketing strategies to capture the attention of your target audience. When you have something significant and something new to tell your audience – for e.g. about your brand or the launch of a new product/service, you must choose an animated video as ultimate enticing tool.

In this era when the video plays a crucial role in reaching to a wide network of clients, every business must use animated videos as a promotional tool.

An animated video has various genres-

  • Explainer Video
  • Educational Video
  • Instructional Video
  • Informative Video
  • Promotional Video

In addition to that, different styles and techniques-

  • Traditional animation
  • 2D Vector-based animation
  • 3D computer animation
  • Motion graphics
  • Stop motion

Although, scripts for each of the genres and techniques have similar formats, yet the tone of narration changes depending on the requirement. Hence, for the scriptwriter, the initial step is to understand the business requirement and then develop a unique and original script. Writing an animation script becomes easy when you find out what your audience wants.


Let’s take a look at ‘what is script writing?’

A script or screenplay is the arrangement of texts which essentially depicts the video story in written form. Screenwriting for animation is vital because these pieces of writing narrate the dialogues of the characters, their movement, actions and their expression so that a smooth flow of your animation video becomes live.

Here are 7 Key Takeaways for writing a successful animation script for your business. Read along and find out how to write a script.

1. Narrate a story with human interest

A useful script is the one that is written encompassing human interest. As a scriptwriter you must narrate the story from the beginning till the end with an element of emotion in it. People connect to those stories that are close to their heart, what they experience on a daily basis and how they react in certain situations. Hence your animation script writing should weave every bit of human feelings.

2. Follow a specific structure to maintain the flow

An animation script format should have a particular structure for a smooth progression of the video. A proper and systematic arrangement enables you to present the best of the story. Develop an animation script template that has answers to the questions of the 5 Ws (what, where, why, who, when) and 1H (how).

Your explainer video script will be engaging when you craft your story with two basic principles: problem-solution or process overview.


This structure is mainly based on three parts-: a beginning, a middle and a conclusion:

  • Problem-Solution: Build a story initially by showcasing a problem and then by providing the solution on the same. Write the story by showing how your offered company product/service can make your audience’s life easier. Make the issue clear and identifiable, then bend the story and make a natural transition to the solution.
  • Experts suggest: First focus time on the problem than the solution. Entertain the audience but at the same time show them how excellent is your product or service.
  • Process Overview: While writing a script outline include a service overview or a product how-to. These narratives would guide your audience about your product and service. While writing the process overview, be proactive – predict viewer’s questions and answer them. This way you would be able to create a practical script to grab audience attention.

3. Write your script in an inverted pyramid style

Put the most essential and important message first. In any marketing video, you only have first 30 seconds to impress your audience. Hence take advantage of the situation and write your note in one single sentence. This written format would help the video makers create an engaging video and tell the audience why they should pay attention.

4. Insert fun element

People watch a video mainly for two reasons – to get information and to get entertained. One of the essential script writing tips is to insert a fun element into your explainer videos. Videos are marketing tools; it’s vital to capture people’s attention while selling a product. The secret of attracting viewers attention is to provide them with something that interests them. When you write a script introduce humor, make the story entertaining and refreshing.

Bettina Hein, the co-author of Video Marketing for Dummies, says that when we include both information and humor in a video it becomes the most successful piece.

5. Include ‘Call To Action’

Your animation script will be complete when you include the ‘call to action’ in it. In any marketing video, encouraging your audience to take a specific course of action is a normal practice. A clear and appealing call to action will make your audience react immediately.

Videos represent your brand identity your audience will be motivated only when you can establish your trust and influence your target audience. Hence besides creating videos you should also look into other branding and design elements.


6. Keep the script short and crisp

One of the proven script writing techniques is to keep the story concise and crisp. Nowadays, people have a shorter attention span; they want more information in less time. Hence, don’t lengthen your story too much. Write the script depicting only the essential information you want to deliver. Your audience will start leaving if they find the video unnecessarily lengthy and tedious. The perfect length of an explainer video should be till four minutes only.

7. Voice-over plays a significant role

Writing a script involves two essential sections- a) voice-over and b) visuals. Besides drafting for scenes also put equal emphasis on the voice – over part. Voice-over complements the visuals, hence, format it in a direct explanatory method. A creative background voice-over is ideal to explain your product efficiently. There is a universal method of writing the voice over – begin by introducing your core message, break your message into small parts and further explain each point in detail. While concluding, run across the key points again and finally complete it with the compelling call to action.

A well-developed video enables businesses to stand out and become winners in the competitive world. If you want to make a difference with engaging videos, you need expert guidance. Visit Animatedvideo.com and get introduced to a world of best professional animators. With the advanced technology and production skills of the video producers here, witness success in a jiffy.

Final Key Takeaway

Writing a script is like writing a story, it has two main purpose – enabling the video producers understand each step of the video while making the piece and secondly to inform and educate your target customers and existing customers. When you follow the rules and methods of writing a script strategically then you can provide an all-comprehensive recipe to both your targets – the video producer and the audience.