Super Hero Marketing: The Power of Brand Association

Super Hero Marketing: The Power of Brand Association

If you wanted to jump on a fast growing trend right now, it would have to be relating your brand, products or business with super heroes during the launch of their movie releases. For example, Star Wars just recently came out a few months ago and the marketing that was done around this movie was ridiculous. If you were to visit a local Target or shopping center, you would have seen the Star Wars logo and characters slapped on everything from soup, cereal, and even apples… yes, apples!

So why are so many brands and businesses trying to associate themselves with the likes of StarWars, Batman, Marvel, Spiderman and everything in between? Simply because they have such a die-hard audience that wants to buy, use and participate in anything relating to these brands.

Just take a look at the recent numbers from Marvel movies and how they’ve quickly approached the $10 billion dollar mark in sales! Who wouldn’t want to be associated with these types of numbers!


To stress this point even further, we are going to highlight a few of the most interesting ways we are seeing brands blending super heroes into their businesses to bring in new audiences and customers at the same time.

Batman, Superman, Spiderman and Endless Opportunities

How many super heroes can you name? Even if it’s only a few, it’s enough to get your attention. The crazy thing is that there are thousands of comic heroes and villains that many people don’t even know about, yet Disney, Marvel and DC are churning them out into their own movies and TV series as fast as they can.

As I started writing this article, I remembered I wanted to order something through — then it hit me! An advertisement for Batman vs. Superman right on Amazon!


This is just another perfect example of how powerful brand association with super heroes is.

Now let’s take a look at a few stranger ways brands have associated themselves in the world of comics and super heroes.

Even Super Heroes Need Smoother Skin

One of the most popular ways to promote a product or brand through association with super heroes is to simply sponsor a product or have paid placement within a movie or comic book. That is exactly what we have here in this example of Captain America and Kiehls (which is a body moisturizer).

Like many other people, you might be thinking what the heck do the two have in common? Well… simply put, it doesn’t really matter. What does matter is the placement and attention to the brand. You can see their logo on the comic book on the top right, then visually in the background as well with both the brand name and products.


So how does this all come together and make sense? As listed in the comic book site description, it says: “From an A.I.M. base on the surface of the moon to ancient tunnels beneath Kiehl’s historic flagship store, join this Triple Threat of Super Heroes as they fight to save the world in the Mighty Marvel Manner!

Ah… makes perfect sense now 🙂

This is an effective and powerful way to get your brand name out there, while reaching a brand new audience that might not have paid attention to your product or service in the first place. Throughout the actual comic and a few dedicated ads at the end of the book you will see brand name placements and information on Kiehl’s products.

Super Heroes hit the Gaming Floor

If you’ve ever had the opportunity to visit a local casino or gambling hot spots like Atlantic City or Las Vegas, you will likely have seen celebrities and super heroes being used to promote many of the slot machines throughout the gaming floor. The same holds true for online gaming as well.

For example, if you were to visit a site like, you will see they have a wide variation of games on their site. The “Spiderman: Attach of the Green Goblin” and “The Incredible Hulk” games would definitely stand out right away to any comic fan who visits the sites. What’s even more fun and addicting about playing slots based around something you like, is that many of them will tell a story as you earn more credits and the longer you play.


Even if you aren’t into gambling or playing with real money, you can play a free version on their site and still enjoy the super hero experience.

Star Wars & Disney Decides to Sponsor Everything!

As mentioned earlier, one of the most insane promotions was the massive brand associations with Star Wars. Never before had we seen so many products and food being associated with a movie release. The promotions were so extreme that hundreds of people took their own pictures and posted them to social media.

However, as pointed out by Time, it wasn’t just product placements in stores that StarWars had covered, they were also associated heavily with Covergirl, Fiat Chrysler and Hewlett-Packard as well!

Super Branding with Super Heroes

As we can see, brand association with super heroes is key. It doesn’t matter if it’s for a movie release, product placement or even to get users to start playing games on your site — the audience is there and all you need to do is slap a logo or a super hero on something for people to start paying attention to it!

The next time you go to the mall or food shopping center, be sure to keep an eye out for the sponsored super heroes amongst you!

8 Strategies Super-Successful People Use to Accomplish More

8 Strategies Super-Successful People Use to Accomplish More

Here we are, just weeks away from the closure of yet another year. As a new year is just around the corner, it’s important not to just look ahead, but to also look back at the one that is currently coming to a close. Instead of just thinking about how you are going to make 2017 your best year ever, you first need to ask yourself a few questions about the current one.

  • Did 2016 work out the way you expected it to?
  • How many of your goals did you hit or surpass?
  • Of the goals you missed… why didn’t you achieve them?
  • Are you going to approach 2017 with a different action plan for success?
  • What are your goals for 2017 and how are you going to achieve them?

The truth is, it’s easy to make a goal… but it’s extremely hard to achieve them — especially when you don’t have an actionable plan in place.

Goal without a Plan

New Years Resolutions at a Glance

Did you start off the year with a resolution of your own? Most likely you did… and one of them is probably even listed below among the “top five New Years resolutions” that are made almost every year. (source)

37% – Stay fit and healthy
32% – Lose weight
28% – Enjoy life to the fullest
25% – Spend less, save more
19% – Spend more time with family and friends

Now let’s take a look at some statistics on how successful these resolutions usually are. (source)

News Years Resolution Statistics Data

38% – Percent of Americans who absolutely never make New Year’s Resolutions 38%
8% – Percent of people who are successful in achieving their resolution 8%
49% – Percent who have infrequent success 49%
24% – Percent who never succeed and fail on their resolution each year 24%

The reasons for this mass failure (92%) is clear. The majority of resolutions will never have an action or goal plan in place. Instead, they are just made on a whim, during a drunken midnight celebration. But at the same time… they are continually made year after year.

Now think about how you would feel if you actually hit a few of your goals or surpassed them! Not only would you feel great, I’m sure you would also be counting down the days until New Years to get started with your next resolutions and goal setting targets.

The good news is, the best time to prepare for success, is before you even get started.

Actionable Tips on How to Have Your Best Year Ever

In order to have the best year ever, you must know what you want in both life and business, but also how to achieve them. This is where most people are left in dark, and simply try to figure it all out on their own.

Michael Hyatt is a best-selling author, entrepreneur and mentor to millions of people around the world through his public speaking, books, blogs, and podcast. In addition to everything else previously mentioned, he is also an expert at goal setting, creating action plans and teaching others how to find success in both life and business.

With the new year right around the corner, Michael just released his free PDF report on how to “Achieve What Matters Most in 2017“. It’s 100% free to download and include 8 strategies from super-successful people that are already implementing these tips into their own lives and business.


Best of all, it’s an extremely fast and simple read through. As you can see in the screenshot below, each page of the report is beautiful in design, loaded with profile pictures and also broken apart in a way that it’s all easy to read through and absorb in the process.


Industry experts featured in the report include Tony Robbins, Jeff Walker, Ray Edwards, Jeff Goins, Derek Halpern, Lewis Howes, Dave Ramsey, Andrew Warner, Pay Flynn and more — each providing their own actionable tips on how to get more out of your time, life and business.

Click here to download Michael Hyatt’s free report, and start implementing actionable decisions to make 2017 your best year ever!

Rocket Hosting – Super Fast WordPress Hosting that Looks Great!

Rocket Hosting – Super Fast WordPress Hosting that Looks Great!

Rocket Hosting – Super Fast WordPress Hosting that Looks Great!

Written by Zac Johnson

Web hosting is a requirement for every site and blog on the internet today, but not all web hosting platforms are the same. Some are catered to extremely low-end hosting and cost just a few dollars per month, while other are catered specifically to big ecommerce sites that require super fast hosting and lots of storage space and immediate customer support.

Another huge component of web hosting, is knowing what type of platform you are going to power your site with, and how many sites you will be hosting through your preferred solution. This ultimately leads us to our next type of hosting, which is WordPress Hosting.

As WordPress continues to dominate the CMS space and power more sites than any other platform, the demand and need for WP-focused web hosting solutions continues to rise day after day.

And this is exactly what we are seeing with, a web hosting solution built for WordPress users, and created by hosting experts that have already been in the industry for several years now.

With so many different hosting solutions out there to choose from, today we are going to look at Hosting and see why they might be the right choice and best option for your site. WordPress-Focused Web Hosting

Having been a website creator and owner for more than 20 years now, I can firsthand tell you that the process of choosing the right web hosting can be one of the most annoying and time-consuming processes out there. However, after the decision is made, you likely won’t need to log into your account that often, unless you are adding new sites.

With that being said, when you are choosing a new hosting solution, it’s important to go with a good one so you don’t need to change later on. is a WordPress-focused hosting solution that has a completely customer user-interface that is extremely easy to use, while also looking quite awesome in comparison to other platforms.

The company was also founded by Ben, Aaron and Josip, whom all have extensive background in the world of web hosting and internet marketing. Through their previous work and experience in this space, they felt was time to create a hosting solution of their own… even with how competitive the market currently is.

And while the hosting market is extremely competitive, also already done a great job of standing out from the crowd, while also keeping their focus purely on WordPress sites and having solid goals and company standards in place.

You can learn more about the team and growth of the company, through the About page on their site. Hosting and Features

When looking around for a new and reliable hosting solution, there are a few things you should be considering over others. As important as pricing might be to most site owners, the importance of data backups, immediate customer support and a hosting platform that is focused on WordPress, may quickly find their way at the front of your preference sheet.

In the case of, they have all of these areas covered, but they also don’t fall into the ‘few dollars per month’ hosting solutions — and nor should they.

Through the use of the advanced features offered by Rocket (include Free SSL Certificates, Website Firewalls, Full Page Caching, Automated Updates, 200+ Edge Locations and Automated Backups), they are already offering more than most of the competitors out there, while still also being quite competitive on their pricing. Dashboard Member Area

Another key factor to consider when choosing your web hosting solution, is what the interface and backend looks like. Gone are the days (at least they should be) of logging into a premium hosting solution and seeing the ugly CPanel solution and trying to figure everything out. has gone with a complete custom solution and interface that makes the process of adding domains, setting up new sites and complete site management super easy — while also being visually appealing.

You can see a screenshot of their member dashboard area below.

Let’s Start a New WordPress Site Using Rocket

It doesn’t matter if you don’t have a website site, already have five blogs or even a network of 100+ sites… we’re likely always going to be adding new sites to our hosting at different times.

And with each individual host out there, the process is always the same for connecting a domain name to your hosting account and going live with a new WordPress account (depending on their platform).

While some hosting solutions might not offer WordPress installs at all, and others will offer one-click solutions, has a pretty fancy set up in place… which we will walk through right now.

1) Create New Site

First thing first, you will need to click on the “Create Site” button from your main dashboard area. Then you will be sent to the area shown below, which is where you can add your site name and geographic location.

2) WordPress Site Details

Since WordPress is the focus of hosting, you will likely be using WP with your new site.

To set this up, simply add your requested username, password, email address and language, and also if you would like to include Multi-site Support and WooCommerce.

3) Ready to Go Live!

Now it’s time to go live with your site. After filling out all of the previous content, you will be sent to the new dashboard area for your new domain and site. From here you can click on the “Get Started” button to proceed with the process.

After clicking the “Get Started” button, it’s now just a matter of adding and connecting your domain name to the hosting servers. This is a simple three-step process which the platform walks you through.

If this is your first time walking through the process of setting up a new domain and WordPress site, makes it extremely easy and fast. If you’ve already done this a million times with sites, you will also appreciate the process and breeze right through it. WordPress Hosting Costs

As most of us already know, web hosting comes in many different shapes and sizes. And along with these shapes and sizes, comes a world of a difference in hosting costs as well.

For example, most shared hosting solutions that offer $5 a month hosting, also require you to pay 12, 24 or even 36 months in advance to secure those prices. That is fine, but if you aren’t looking to pay hundreds upfront, it might not be the best solution. It also might not be ideal, since they are going to stick thousands of shared sites on the same server as well. has considered all of these factors and have come up with a premium pricing plan that not only fits the needs of site owners, businesses and brands, but also allows for competitive pricing in the process.

WordPress hosting plans start at $25 a month when billed annually, and go up to $166 per month if you need more then 25 sites to be hosted through their platform. As you will notice, the more sites you need, the higher the level of a hosting plan you will need to go with.

* hosting is currently running a launch promotion special where new customers will get their first month of hosting for just $1!

And of course, all WordPress plans come with the super-easy WP install process and Free SSL, CDN and WAF for all hosted sites. If you already have sites hosted elsewhere and would like to move them over to, they offer full migration services for this as well. Premium Web Hosting Support 

Along with premium hosting being offered by, they also promise to have some of the best customer support options in the industry as well.

Through the use of their email/support tickets, publications and announcements through their blog, a user-friendly Knowledge Base and network status, they are doing a great job already. And if you visit the site or log into your account, you will also notice that have Live Chat options as well. Hosting for WordPress Sites

The process of starting a new website or blog is always a fun one, no matter how many sites you might already have. But it might not be a fun process if you have a slow web hosting solution that is super aged and not offering the advanced features being highlighted in this hosting review.

In order to create a successful website or blog, you need to have a premium hosting solution that not only can offer services that grow with your site, but also make it an easy and enjoyable process to work with.

If you haven’t already, be sure to check out what has to offer and see if they are the right hosting for your site.

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