3 Examples of How to Promote Your Brand with Targeted Blog Content

3 Examples of How to Promote Your Brand with Targeted Blog Content

Written by Zac Johnson

Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

Facebook Flex Targeting: How to Use This (Free) Facebook Tool to Get More Targeted Traffic

Facebook Flex Targeting: How to Use This (Free) Facebook Tool to Get More Targeted Traffic

In this day and age, every business, e-commerce or affiliate site, needs to be flexible and relevant to its customers’ desires. These desires often change, new trends are popping up and old fads are fading away.

Just as you’re constantly adding to and adapting your content and the products you’re featuring on your pages, you’ll need to adapt your Facebook ads as well.

Take Charles Ngo’s Netflix recommendations, “I love Dave Chappelle. Because of this, Netflix will recommend other standup comedians like Jerry Seinfeld. But I don’t like Jerry Seinfeld – not my style of humour. Netflix assumes that because I like Dave Chappelle, I must like all stand up comedy.”

Not the case.

To make sure your ads get to the right audience, you’ll need a special targeting tool.

Thankfully, for all of your Facebook affiliate marketing needs, Facebook has that clever tool in which you can do that, enter: Flex Targeting.

What Is Facebook Flex Targeting and Why Is it Useful?

Facebook Ads are notoriously affordable ways to get your site to a wider audience.

Thanks to Facebook Flex targeting, you can create a simple ad for a customizable audience.

You can use a variety of filters – interests, gender, location, age and more – and be assured that your ad isn’t just floating around in cyberspace appearing to the wrong people.

By using Facebook Flex targeting, you’re telling Facebook who you’d like to see your ads and they’re using their clever algorithms to make sure your audience gets reached.

With the Facebook Ads Manager, you’ll be able to see how successful your ads are by looking at things like how many people they reached (including their demographics), how many people engaged in the ad and how much it costs you per successful result.

It’s a great tool to utilize, because aside from the ad itself – Facebook Flex is completely free. So now you want to know, how do you actually make an ad using Facebook Flex Targeting?

How Do You Use Facebook Flex Targeting?

First things first, you have to know your audience.

The first step to creating your ad is to head over to the Facebook Ads Manager.

From there, navigate your way to the Audience Insights page and explore the kinds of audiences that are in your target location, age, interest group and more.

You can keep your audience as broad as a location and age range or narrow down to something as specific as single moms, ages 25-50, in the Bay Area, who love fitness, running and Yoga. Yes, you can get that specific.

We will then save our chosen audience under Fitness Women.

Create a new advertisement through the Ads Manager using the audience you created.

When you decide to ‘create a new campaign’ you’ll be taken to a page that asks you your objective: awareness, consideration or conversion – with more specific options under each of the categories.

Keep in mind that to track conversions you’ll need a Facebook Pixel installed.

Once you’ve selected your objective, you’ll be asked where you want your ad campaign to take customers and which kind of audience to use.

Here’s where you can select your saved (broad) audience and then customize it according to specific interests and demographics.

You can narrow down your target audience and choose people to exclude from your campaign by clicking “Exclude People” or “Narrow Audience“.

What’s the difference?

When you “Exclude People”, you choose the audience you do not want to target.

For example, you want to target sports loving women with no interest whats so ever in outdoor recreation, so you can use Flex Targeting to exclude them.

You can also target your audience based on more than one set of preferences – Interests, Demographics and Behaviors.

For example, I want to target only married women, ages 25-50, who are into Physical Fitness, Running and Yoga, and Cycling.

Set the budget.

And ready to go.

Facebook Flex is a great tool, not to mention a smartly-designed ad fit for your future clientele and that means more foot traffic.

How to Optimize Facebook Flex Targeting

Facebook Ads Manager and the Flex Targeting Tool can have you creating audience-geared ads in minutes. But you want to make sure your ads are working to the best of their abilities, so here are our top tips on how to help these tools take your advertising to the next level:

Testing, Testing: 1, 2, 3

Consider each ad you place a learning experience.

From each ad campaign, you’ll be able to access a webpage full of data on how your ad performed. From demographics to reach to results – you’ll be able to see where your ad succeeded and with which kind of audiences. Use this information to adapt the audience, placement and other specifications for your next ad campaign and bring you better results.

Provide a Converting Landing (Page)

Your ad might be the most cleverly targeted ad out there on the interweb but if you don’t provide a converting landing page, well, you’ve got some work to do. Make sure your landing page is clear, to-the-point and most importantly not asking too much of people.

While we’d all love the opportunity to win a vacation to Honolulu, if we have to enter the name of our mother’s childhood pet into one more form, well, we might just quit Facebook altogether.

Provide your audience with an appealing, easy-to-navigate, simple-yet-informative landing page, to ensure the best conversion rate for your ad.

Let Your Creative Side Shine

These days, Facebook ads are a dime a dozen, so be sure to make yours stand out as much as possible.

Use witty content, great graphics and utilize the variety of format options on Facebook Ad manager.

It’s truly easy to incorporate video, multiple images, a slideshow or even a full on collection of items through the Ads Manager. Play around, explore the options, always check the previews across your devices and you’ll be on your way to creating a great ad with Facebook Flex Targeting.

By affiliaxe.com

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