10 Techniques To Increase YouTube Conversions

10 Techniques To Increase YouTube Conversions

Why is Video Marketing so popular these days? Why does each and every marketer wants to get a video done for their business and social media channels? What has contributed to such a massive craze for videos? Well, there are so many reasons contributing to the ever-growing popularity of video marketing these days. But the one good reason can be, customers now want to see the products in action. Consumers prefer videos than any other marketing channel because videos are easy to digest, fun to watch and quick to share. And marketers love video marketing owing to the considerable return on investment it offers. Leveraging video marketing in the right way has good rewards and boosts YouTube conversions to a great extent.

Video preference is one of the primary driving force behind the kind of content marketing done today. In fact, 300 hours of video are uploaded to YouTube every minute! And the 5 Billion videos are watched every day. This clearly implies the affinity we have towards videos and how a marketer can utilize YouTube to generate traffic.

This whole YouTube traffic generator thing sounds excellent if one is serious enough to drive traffic to the YouTube channel and multiply sales. For a marketer looking for new ways to increase revenue, video can be an effective tool to drive traffic and convert it into sales.

Although video is everywhere, be it Facebook, Instagram, Twitter or LinkedIn, YouTube is still the most preferred and viewed video platform that has tons of potentialities. Despite this, very few marketers utilize YouTube the way it should be and thus missing a large chunk of the market to dive in.

So if you want to get your brand message out to these millions of prospects and boost YouTube views, this article is for you. Keep scrolling down to know the 10 proven techniques to increase YouTube conversions.

1. Create a Custom and Eye-Catchy Thumbnail

This might seem to be petty, but that’s not true. In reality, the thumbnail of a video catches the gaze of a viewer and makes the person stop and click. Amidst the ocean of videos, an eye-catching thumbnail is the only way to trigger curiosity in the onlookers’ mind and help them pick you out of all.

Also, custom thumbnails can create a brand identity and brand recognition, and increase engagement by a whopping 154%. Through the thumbnails, your videos get instant recognition and new prospects come pouring. And with time, your custom thumbnail itself becomes an extension of your brand that leads to more conversions.

create-a-custom-and-eye-catchy-thumbnail

2. Enable a Goal-Driven “Next Click” Strategy

Enable a “next click” strategy for each video you publish. This goal-driven call to action will coax the viewers to take action to do something after the video ends. Either your goal can be taking the viewer to a landing page or watch another video or be engaged on a social media channel.

Depending on your goals, this next click strategy generates significant business and drives conversions. Moreover, this strategy enables you to be pro-active about your steps and ensures efficiency. And without a CTO, technically you end up to nowhere.

So if you are wondering as to how to increase YouTube subscribers to your channel, incorporate a next click framework that will gently push the viewers in the right direction and purchase your product or service.

3. YouTube as a SEO Tool

The recent factor of YouTube SEO tool is true! Because if you don’t get seen, you lose business. YouTube being the second most popular search engine, people tend to look up all their queries here. From “how to bake a cake” to “how to put the perfect liner”, YouTube gets all kinds of searches. Thus, marketers must ensure to put suitable keywords that will draw more people to their videos.

When a user finds the exact video he/she is searching for, your video will get sure shot clicks. Targeted keywords draw the audience based on their browser search. This is a great way to get more conversions through YouTube. You would get a lot of resources on the Internet about YouTube keyword tips.

However, don’t use clickbaits in your video tags that can cause trouble than doing any good. Clickbaits are severely punished by Google and result in harsh penalties.

4. Offer Free Stuff to Build Relation with Viewers

Who doesn’t love free stuff! We all do! this concept works best when you intend to boost your YouTube conversions. When users watch your video, they would expect it would bring some value to their life in exchange to the time they have invested. Take advantage of this situation and offer them something ‘free’ to take home.

It can be a bonus video, a video checklist, a pdf or maybe an eBook adding value. One more idea is to merge your reference URL with your freebie item. That will make the conversion process smoother, faster and a lot easier!

5. Compel the viewers to watch your videos till the end

You wouldn’t ever want that people pause and leave your video midway! Sounds terrible right? Well, YouTube traffic statistics say that 80% of viewers who watched a video on YouTube has made a purchase for sure. However, that’s just half news. The full news is, they have to watch it till the end to understand your product or service and your brand message.

Your video content has to be engaging and entertaining enough to hold their attention until the end of the video. And you just have 5 seconds in your hand! Yes, the first 5 seconds is what that holds the attention of a viewer. Within that small span of time, you must make your point or your video will be paused and shifted over.

Also, YouTube’s SEO algorithm is fond of long view times.

compel-the-viewers-to-watch-your-videos-till-the-end

6. Pinning a Comment is a Good Idea!

Just as someone finishes binging on a video, they quickly go down to the comment section to check what others say about the piece. Take advantage of these eyeballs and pin a comment to the top of the comment section. That will appear to the new prospects right in the center as your comment will always stick to the top of the comment list.

You may pin a customer testimonial or a brief introduction of what the video is all about and mention a backlink that will take the viewers to your website. The comments section is one of the most prime areas where users flock around, so take advantage of it and pin your comment there.

7. Video titles should be fewer than 180 characters

While searching for a video, the first thing that our eyes get drawn upon, is the video title. The title is one of the primary determining factors whether or not someone would click to watch the video. So ensure you write a catchy, brief, yet informative video title, that compels viewers to click. As per the current YouTube algorithm, titles should not exceed 180 characters.

So you must be smart enough to include the vital information within those few letters. One rule of thumb is, include the important tags and keywords at the beginning of the title. That way, people will get to know what the video is about.

As we know mobile devices account for the most YouTube traffic, reaching people through their Smartphones is the ultimate motto for every marketer. Longer titles don’t show up properly on mobile devices, hence keeping your video titles short is paramount.

8. Leverage the ‘Card’ Power

Everyday YouTube comes up with something new. One of those newbies is the ‘Card’. These small white, circular icon with an “i” in the middle adds further interaction to a video, displaying various CTOs throughout. You can promote your brand and other videos on your channel utilizing these cards.

YouTube allows you to add up to five cards to a video, and they can be donation cards to raise a fund, add polls, cards to link with other videos, or to an external site, or playlist cards to link with similar YouTube content. Depending on what type of channel you run, you may fully leverage these cards to your profit, by getting the viewers to your website or on your email list.

9. Collab is the New Trend

Collaborating with other channels and YouTube personalities is the hottest trend amongst YouTubers now. Collaboration can bring effective results and a more significant impact to your channel. You just need to find the right partner to engage and build relationship that adds value and conversion to your YouTube videos. So this technique is definitely worth giving a try.

You get more exposure and more subscribers by shining a spotlight on your channel. When you collaborate with other channel partners or video creators, you open a chance of turning their viewers into your subscribers too. Thus, you piggyback on the channel partners and make it to success.

If you are mentioned by a prominent YouTube personality, who has a fan following much bigger than yours, the shout out can drive substantial YouTube conversion.

collaboration-is-the-new-trend

10. Subscription is the Key – Ask for it

More subscribers mean more visibility, exposure and targeted traffic. Gaining fresh subscribers trigger YouTube conversions strikingly. A robust subscriber base creates a strong online community for any channel. Also, YouTube rewards handsomely to channels or video creators. And of course, you build your authority with a large subscriber base behind you.

So encourage viewers to subscribe to your channel by either giving a compelling call to action within your video, or by asking people to subscribe personally. Be present in the video itself as it ends, and ask for the subscription by interacting with the viewer. Interaction on a personal level creates a connection between the video creator and the viewer. That is also a good way to increase subscribers.

Final Thoughts

Generating YouTube conversions might not be rocket science, but yes, there are certain worthwhile rules to follow that will give you the desired ROI. Harness the power of YouTube video marketing with the above-mentioned tips and optimize your channel.

Keep creating meaningful video contents and encourage viewers to subscribe to your channel, and you may be able to increase your conversions over time. Brands tell stories and video is a powerful way to do that. Harnessing video marketing through YouTube helps you stay afloat, reach your existing clients and prospects in less time and convert traffic into sales.

 

6 Smart Techniques That Will Triple Your Affiliate Earnings in 30 Days

6 Smart Techniques That Will Triple Your Affiliate Earnings in 30 Days

Let’s just say that your monthly affiliate earning has never crossed $500.

But the bills are on your neck. You want to buy that new training course but no extra cash to do that.

Your web hosting provider is threatening to cut you off their server and you’re scared of losing your useful blog content. What is left for you?

The only solution is to triple that income. So instead of expecting a $500 check, you can expect $1,500 – is it possible to increase your income in as little as 30 days?

Absolutely yes!

In fact, you would be so surprised to earn even more than that, just by applying a few of these 6 smart techniques. Let’s get started with #1:

  1. Add an upsell

Add an Upsell

Amazon is a company that uses upsell to sell their online shoppers more products. Upselling is the process of recommending other relevant and usually high-priced products to your customers. You could sell a bundle also – as shown in the screenshot above.

Through that coaching, you’ll explain some complicated issues, terms and how to get the most results out of your software or any other product you’re offering for sale.

As a freelance writer, I usually offer to write the first 1 data-driven blog post to the first 10 buyer to help them make more money. Does upsell work?

From 2006 – 2013, Amazon recorded a profit growth of $74.45 billion and they give 85% credit to their upsell strategy.

  1. Write step by step tutorials

Teaching sells, says Brian Clark of Copyblogger media. What your target audience is looking for isn’t another opinion based review, full of fluffs and marketing gimmicks. With that, you’d find it pretty difficult to engage them, and convey the right message.

Knowing that a huge percentage of your prospects are likely new to the game.

They haven’t understood those SEO and Social media secrets yet. But when you make your product reviews and articles step by step, straight to the point, you’ll win their heart and instantly get them to buy.

Your tutorial doesn’t have to be 1000+ word, just make it useful and use sub-headings to break up large chunks of text. Use screenshots to give exact explanation to a particular topic.

  1. Target ‘buyer intent’ keywords

Since 2013, I’ve succeeded in building 3 niche blogs, which generates decent affiliate income. Passive income for that matter!

From experience, I can say that you don’t need 100+ visitors to your “money site” before you can make decent income. In fact, one of my niche sites gets a little over 20 visitors a day, but the income from that blog alone is above $400/month.

How did I do that? I research “commercial keywords” and write decent content around them.

Marketing Keywords

Start targeting keywords that reveals the intent of buying. For example, can you differentiate the intent of these two keywords?

  • How to make money online
  • Best money making programs

The first keyword is informational in nature. People searching for it are seemingly broke, and wouldn’t want to invest any money before they can make more of it. But the second keyword is for those who are ready to invest money in a program that will work for them. See that?

If you’ve been targeting informational types of keywords, especially the ones that begins with “how to,” then you need to stop. Research buyer-intent key phrases – you’ll increase your earnings in 30 days if you rank highly in Google top 10.

  1. Set up a backend offer

A backend product is that one which you offer for sale ‘after’ you’ve earned the trust of your customer. In other words, don’t just offer a single product for sale to your hungry buyers, bring on more products.

This is how I do it: when I sell my kindle books, I’d recommend another of my book or copywriting services and it converts 1 customer out of 50 e-book sales.

Unlike upselling where the product is higher priced, a back end product could be a cheaper product or an additional feature to an existing product. It works well with software.

  1. Hoard your vital information

You’re an honest guy, I know.

But in the world of internet marketing, you’ve to be creative and understand the psychology of consumers. People hate to miss out on vital things that can improve their lives. Did you know that people are more careful not to lose $1 than gaining $1?

When you have information that’s so powerful and has the potential to make someone better, you’d benefit most if you hoard it, and reveal it to the lucky ones.

This is how experts host webinars and sell out hundreds of slots within hours of sending out emails to their subscribers.

Keynote speakers use this strategy also when making a presentation at a conference or workshop – they keep the best information for the end. Only to reveal where people can grab it – usually their coaching programs, paperback book or software.

  1. Use paid traffic

Matt Lloyd advocates paid traffic as the paid tactic for generating decent income through high priced products. And I’ve to agree with him. As an affiliate marketer, you’ve to invest in premium traffic – because the truth is that free traffic doesn’t exist.

Guest blogging, twitter and facebook marketing as well as blog outreach takes a bunch of effort to nail down, it drains your time – and time is money.

Sure, you shouldn’t shy away from writing content and creating useful videos that would funnel traffic back to your site, but by investing a little above $100, you can get decent premium traffic that are already qualified.

AdNetworks really is a great place to start. There are high-traffic blogs that will place your banner on their sidebar and above the fold for less than $100 per month. You’ll find such blogs at buysellads.com.

Most importantly, when you use AdNetworks to buy traffic, don’t send the clicks to your sales letter or store.

But send the traffic to your landing page to capture email leads – then build rapport before recommending your affiliate offer. You’ll convert more subscribers into customers when the trust is there.

Conclusion

There you’ve it – the six smart techniques that are proven to triple your affiliate income in the next 30 days. However, knowing this wouldn’t make any difference in your earnings, but implementing them.

If I were you, I’d pay more attention to #1 and #5. Just by applying the techniques, you’d triple your product sales, build authority (just like Amazon.com had done) and establish a system that thrives for a long time.

What other proven techniques have you used to increase your affiliate earnings this year? Share your comments below. See you at the top!

Michael Chibuzor is a freelance copywriter and shows you how to get your first 1000+ blog visitors if you must make a living online. Get started today if you’re sick and tired of half-baked traffic generation ideas out there.

Online Gaming Affiliates: 3 Site Techniques that Work

Online Gaming Affiliates: 3 Site Techniques that Work

In the world of affiliate marketing, there are thousands of ways to make money online. No matter if it’s through email marketing, social media ads, creating your content or even mobile advertising — what matters most is understanding the niche market that you are getting into, knowing your audience and your competition.

The online gaming industry is generates billions of dollars in revenue every year. It’s also vast in it’s many niche segments, such as poker, slots, casinos and sports betting — all of which seems to be regulated in different ways.

Online Gaming Market

However, if you were to join any of the major affiliate networks, you would likely find an offer or two for any of the category types mentioned above. At the same time you will also find that these offers usually have payouts in the $150-$300+ commission range. If you were to work with real money gaming sites directly, some pay upwards of 40-60% commissions on all lost wages.

In this article we are going to cover three working methods of how to create an online gaming resource site that can continue to make you money for many years to come. Before jumping into this space however, it would be wise to study up on regulations of promoting gaming offers in your area (country). The United States for example isn’t too keen on affiliates earning money off casino and gaming promotions and you won’t find much success with promoting your site through Google Adwords or Facebook Ads either.

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However… this just means you would need to focus your efforts on outside countries, where the demand for online gaming and sports betting is even larger. Here are two examples of different types of regulations in place.

Online gambling was always a sensitive topic in the US. For example, New Jersey is always a hot topic for discussion with online gaming and sports betting as it’s home to “Atlantic City“. New Jersey has the most comprehensive online gambling regulation in the US, which also continues to report increasing year-on-year revenues generated by its online casinos and poker rooms. The question here is, how will other sites start implementing their own online gaming rules?

Outside of the United States, a perfect example of this would be to look at how Australian players continue to enjoy Royal Vegas Australia’s casino games, despite the government’s interesting stance on online casinos. Currently the only form of online gambling legally allowed Down Under is pre-game sports betting. The locals are not banned from playing poker and casino games online, but the companies are not allowed to promote or offer their services to locals.

Meanwhile in Canada and other locations around the world, online gaming is regulated by territory or individual locations. No matter where you are located in the world, if you want to actively partake or promote online gaming offers, you should be aware of regulations for both players and promoters in that area.

Online Gambling

3 Working Methods for Creating Profitable Gaming Resource Sites

Now that you’ve been bored to death with the fascinating details of online gaming and worldly regulations, it’s time to move on to the meat of the content, which is how to start an online gaming content or resource site.

The funny thing is, many of these same methods with work just as well when promoting other affiliate niche markets as well, such as hosting, business services and even physical products. Scan through each of the three site types featured below, and see which might work best for you.

#1 – Bonus / Gameplay Comparison Sites

Back in the good old days of affiliate marketing and when Google allowed pay per click marketing for online gaming, you would have seen paid advertisements for every possible gaming related search term you could think of. Advertisers were paying upwards of $50+ per click, then Google decided they no longer wanted to allow for online gaming in their search results. A whole industry traffic source was wiped out just like that…

However, that’s not the main focus in this point. Instead the focus is the type of sites that were paying this type of money to rank at the top of the search results. If it wasn’t a main casino site, it was likely a gaming comparison site — providing players with details on the best deposit bonuses, while also providing the site owner with multiple opportunities to earn referral commissions several times over on their most recommended properties.

While the model of ppc gaming ads might not work in Google USA today, the model of creating comparison sites for gaming (or other services) still works extremely well today.

#2 – Individual Gaming Site Reviews

Just like there are quick comparison sites that highlights the best games, features, deposit bonuses and promotions for multiple gaming sites, there are also sites dedicated to provide very details reviews on single or multiple gaming sites.

This is something most affiliate marketers are already familiar with, and are often referred to as “niche” sites. With this model it would be ideal to product 1,000+ word in-depth reviews on each gaming site out there in a specific niche (such as poker, sports betting or slots).

This type of content would do really well with converting traffic into real players, as it’s a review process real players and people usually go through before joining a site or buying something on. The focus here is on niche content of the utmost quality.

#3 – “How to” Players Guide

Every day millions of individuals turn the legal age to start gambling within their specific region. With such a demand for online/offline gaming, there is also a demand for learning how to play all of the casino games. Roulette, Blackjack, Craps, Poker and everything in between… people are searching for how to guides, videos and anything they can to better understand such games or even get the slightest bit of the upper hand.

This is where your opportunity comes into play. There is always going to be a never ending supply of content online, but if you can find a way to create it better, make it more engaging or even simply getting it in front of the right audiences… you may have a winner. Audiences are searching for this type of content, and once they end up on such a resource site, it’s likely they would also click on any online gaming links or offers as well.

The Future of Online Gaming and Affiliate Marketing

Looking at the past 15+ years, the online gaming and affiliate market space has changed a lot. While affiliate marketing conferences like Affiliate Summit continue to grow in size, we simply don’t see the same growth and exposure for the online gaming conferences like we started to see back in the early 2000s when it was less regulated. However, this isn’t the case overseas where the business is still thriving extremely well.

One thing we do know, is that the concepts of online gaming, sports betting and poker isn’t going anywhere. There will always be ways to get around regulations in place, as it’s a thriving industry for it’s players, the businesses behind the gaming outlets and also the states and countries taxing revenues along the way.

For all of those reasons and everything mentioned above, the sports betting and online gaming space will continue to bring in massive earnings. As entrepreneurs and affiliate marketers, it’s our job to keep an eye on changing regulations, what’s working in terms of promotion and how to make money from it in the process.