How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

Link Whisper is an internal linking WordPress plugin that was created approximately 2 years ago.

In order to help you know whether Link Whisper can help you grow your sites, we wanted to showcase how some people are using the tool.

This post will share some of the many features of Link Whisper and the ways people are using it to save time, build better sites, rise in the search rankings, and ultimately, make more money.

If you’re new to the Niche Pursuits Audience and you haven’t heard of Link Whisper yet, I’ll give you a quick run-down on what it is and what it does next!

What Is Link Whisper?

Link Whisper is a WordPress plugin designed to make internal linking faster, easier, and more scaleable.

Spencer created the tool to “scratch my own itch,” as he shared here. “I hated the manual process of building internal links and knew I was leaving my internal linking tasks undone because it was a slow process.”

Link Whisper lets you quickly add new links to old posts, and it will even make link suggestions as you write up a new blog post. It’s a full-service internal linking plugin, and there’s nothing else like it.

It has a great dashboard that makes analyzing your website’s internal links very simple. You can quickly find orphaned pages (those without any incoming links), see the posts that have the most links, find broken links, and a whole lot more.

Other features NOT already mentioned include:

  • Find 404 error pages
  • Edit/remove broken links without having to manually open each page
  • Connect up with Search Console for more clearly displayed keyword data
  • Connect the plugin with other websites you own to easily link between your sites

Link Whisper is compatible with basically all editors and themes including Classic, Gutenberg, Beaver Builder, Thrive, Architect, Elementor, WooCommerce, and Kadence Blocks. It’s easy to install and easy to use – but there’s always more to learn as well as the tool is continuously growing and improving.

You can check out this post on the history of Link Whisper if you are interested in the origins and development of the plugin, or check out this in-depth Link Whisper case study.

Link Whisper Reviews

Here are some examples and quotes from people who have been using Link Whisper and found it helpful in their online businesses.


Mushfiq From The Website Flip

Mushfiq Sarker from The Website Flip and EasyWins.io has recently been using Link Whisper on a dating niche site. After using Link Whisper to add a lot of internal links quickly, he saw some good results.

Here’s what he shared with us.

“I performed internal linking with Link Whisper on a site in the dating niche. The site in June 2021 received 41,499 pageviews. The internal linking started in mid-July and over the course of 30 days, we’ve received 54,172 page views.

Prior to this, the internal linking on the site was minimal. The site currently has 1,495 internal links.

The site in June earned $7,801 via affiliate marketing, and over the last 30 days, we’ve surpassed $9,000 per month.”

Here is a screenshot of the last 30 days traffic:


Dan From Niche Pursuits

I (Dan) have been using Link Whisper on my niche sites as well, and have most recently installed it on my chainsaw site, Fire and Saw.

What I like most about Link Whisper is the Internal Links Report. It displays all of my website link data in a way that’s so easy to digest and act upon.

The internal links report in Link Whisper is great because you not only see how many inbound internal links a post has but also how many outbound internal links there are in that post.

I like to have at least 3 internal links going to and from each post on my sites, and Link Whisper makes it so easy to see if I’m achieving that goal. You can see in the screenshot above that some posts end up with a lot more!

Personally, I’m a huge internal links guy – along with everyone else who has any experience in online marketing – I’ve just seen it work too many times to ignore it.

For example, I have a post on why chainsaws were invented (you can have a guess at what they were originally invented for by checking out the featured image below…). The post had been sitting around position 21 for a very high search volume keyword.

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By using Link Whisper’s easy-to-read links report, I discovered that I didn’t have any internal links pointing to the post, nor was I linking out to any other post on my site from it.

Because it was one of the first posts I wrote for the site, there were no relevant articles to link to or from when it was first published.

I added 3 internal links to that post and, within a few days, it jumped from page 3 of the search results all the way up to page 1.

Because I have the Link Whisper Internal Links Report right there in my WordPress dashboard, it makes me much more proactive about internal linking. It catches my attention more often and allows me to quickly add links and update old content.

I’ve tried other internal linking tools, such as Ahrefs, but I’ve found them a lot more complicated to use and more difficult to insert the links once you do find the information you need. They are not as intuitive or as helpful as Link Whisper at internal linking, so it’s easier to just forget about it. This is how I’ve ended up with a ton of orphaned posts and under-optimized internal linking in the past.

Link Whisper simplifies the process of identifying internal link opportunities and streamlines the whole process of adding new internal links.


Keith From Minted Empire

Keith Mint from Minted Empire has been using Link Whisper for almost a year.

He believes that using Link Whisper has saved him a ton of time interlinking on his portfolio of niche websites.

He shared:

“With well over 200 published posts across my various sites, I estimate that, so far, the Link Whisper plugin has helped me to save an entire week of arduous manual internal linking work.

That’s a ton of saved time that I’ve instead been able to put into other tasks like keyword research, writing new articles, or even just taking a little extra downtime.”


Keith Mint

The time-saving aspect of Link Whisper is definitely one of the main advantages of using the tool – especially when you’re running a large website or multiple sites. It becomes more difficult to manually open up 2 or 3 old posts and add internal links to each new post you publish.


Quotes From Recent Niche Pursuits Guests

We’ve had a bunch of recent guests on the Niche Pursuits podcast or blog recently who have commented on Link Whisper.

Here’s what they’ve said.

Mark Mars from Niche Website Builders shared the following in this post about the Tombraiding SEO Keyword Research Technique.

“Internal linking allows you to pass ‘link juice’ to other pages on the site giving them an improved ability to rank and provides context via the use of anchor text so that Google can better understand what a page is about.

I use Link Whisper to greatly improve the speed at which I can carry out this normally labor-intensive task.”

Yoyoa Hsueh joined us on the podcast to share how he grew a content website from $20 to $6,800 a month in 6 months.

“So right after I bought the site, I noticed there were no internal links. I purchased Link Whisper after I purchased the site and internal linking became much easier – easier to organize and everything. I made sure there was no orphaned content – that was the big thing.”

Steven Hockman from SEO Chatter shared his affiliate marketing secrets in this interview, stating:

“Internal linking is an extremely powerful, yet underrated, SEO tactic.

I use Spencer’s plugin Link Whisper to help me with this process, but the secret is to use the target keywords you want a page to rank for within those internal linking anchors.

But don’t just use one keyword and the exact match phrase for every internal anchor text. Instead, pick 3-4 keywords you want the page to rank for and rotate through them with your internal anchors from other relevant pages on your site. Also, add some filler words into those anchor texts so you don’t repeat the same 3-4 keywords over and over again exactly.”

Gaurav Dhir was very enthusiastic about Link Whisper in this podcast interview, sharing:

“I mean, oh my god, Link Whisper is absolutely amazing. It’s probably the best thing on planet earth after sliced bread for affiliate marketers. It makes things so much easier and internal links are so very important.”

Lastly, Spencer shares how he uses Link Whisper on his niche site Own The Yard in this earnings update:

Press play on this video and it will begin where Spencer shares how he and his writers are using Link Whisper on Own The Yard.

Link Whisper Deal

Now that you’ve heard what a bunch of people think about Link Whisper, and some of the ways we are using it, it’s time to consider if it can help you out with your internal linking.

It’s good for those who:

  • Have sites with 50+ posts
  • Want to save time internal linking
  • Want to better visualize their internal link structure

And it’s good for those who want to easily clean up broken links and 404 pages – Link Whisper makes it a breeze to take care of these issues on a website.

We have a special deal to offer anyone who would like to sign up for Link Whisper. You can get Link Whisper for $10 Off using coupon code “NichePursuits”

Affiliate Program Statistics and Their Importance to Publishers

Affiliate Program Statistics and Their Importance to Publishers

If you’ve ever wondered how publishers choose which merchants to promote or how you could appeal to more of them, it’s high time you learned about the importance of affiliate program statistics. What are these? They are the numbers publishers look at in order to assess whether a program is worth joining or not. They are your chance to stand out among competitors and should be a priority if you’re serious about building a successful affiliate program.

Sure, there are those sweet stories with influencers who buy a product, fall in love with it, and decide to let the world know. It would be ideal to have celebrities pay for your product and love it so much as to spread the word about it. Unfortunately, it rarely happens in real life. Most of the time, established reviewers and influencers choose which products to endorse based on their earning perspectives.

Instead of waiting for a miracle, you need to market your affiliate program and make it more appealing to publishers. The latter part involves getting your affiliate program statistics up. These heavily influence publishers’ decision of whether to join the program and start promoting your products or services. They also play a role in their decision of whether to continue to promote you and expand their promotions.

affiliate program statisticsWe’ll cover the most important affiliate program statistics and how you can improve them in the following lines. As you get to it, remember to always take into account what your competitors are doing. Publishers will compare you to them. It is in your best interest to have similar or even better program stats and offers. You cannot do that if you don’t know what their program stats and offers are. Therefore, always take the time to analyze competing affiliate programs.

Now let’s dive into the top 5 affiliate program statistics, also discussing ways how to improve yours.

1. Commission Rate and Average Commission

Affiliate program statistics referring to commissions tell publishers how much money they can earn per sale or lead by promoting you. Whether you’re paying them a percentage or a flat amount, you want to stay competitive. Our post on How to Calculate Affiliate Commission Rates should help you set appealing commissions while also keeping costs under control.

Publishers will always check your commission rates and average commissions. If you analyze competing affiliate programs, you will notice a discrepancy between the standard commission some of your competitors claim to pay and their average commissions. The discrepancy could have several causes, such as:

  • VIP commissions paid to select affiliates – A merchant listing a standard commission of 5% may pay 15 or even 20% to their top affiliates.
  • Bonuses and incentives – Tiered commission increases, temporary commission bumps, flat amount, or percentage bonuses can add up to a standard commission and increase the commission average.
  • Different commission rates for different products – Whether because of profit margin differences or stock clearance goals, merchants may choose to pay different commissions for different products. These differences may not be reflected in the displayed program commission rates but they will surely be reflected in the average commission.
  • Different commissions for different affiliate categories and levels of involvement – Many merchants nowadays decide to reward affiliates based on the value they bring and on their involvement in the sales funnel. Thus, some will pay different commissions for the first, middle, and/or final touch. Others will pay lower commissions to discount-oriented affiliates. It always makes sense to pay higher commissions to reviewers, influencers, and content affiliates.

The advertised commission rate represents the merchant’s promise or guarantee. The average commission rate shows how much the average affiliate earns with the respective merchant. Affiliates look at both because it helps them set realistic expectations. Sometimes, it also gives them the upper hand during negotiations.

2. Average Order Value

Whether you’re calculating commissions as percentages or flat amounts, publishers will also want to know your average order value (AOV). That is because earning 10% of $100 will never be the same as earning 10% of $1000. Also, for some publishers, it may be much easier to sell low-priced products than high-priced ones (think budget-oriented vs. luxury-focused publishers).

A higher average order value benefits both you and your affiliates, so it makes sense to try to improve yours. Here are a couple of ways to do that:

  • Large inventory: offer products or services that complete one another and cater to several needs of a large audience
  • Tiered discounts: the more buyers spend, the higher discounts or the more perks they should receive
  • Upsells:  suggest matching products and upgrades to your customers whenever and wherever possible
  • Financing options: split payments are a great way to make more expensive products affordable to anyone

The AOV can also represent an excellent key performance indicator for your affiliates’ activity, as Awin highlights here. An affiliate driving a lower volume of sales but having a high AOV could be as valuable as one driving a larger volume of sales but with a lower AOV. For some merchants, it even makes sense to create AOV-based commission tiers.

Just keep in mind that the AOV should be sustainable, justified. Buyers need to feel that they’re getting their money’s worth and even more. Otherwise, you could end up with returns, complaints, and a bad reputation. In turn, all these will negatively impact your affiliate program. Affiliates will think twice before promoting prohibitively expensive products, especially when quality, presentation, and/or customer service are subpar.

3. Conversion Rate

This is one of the most important affiliate program statistics publishers check. It tells them how many sales and commissions they can expect for every 100 visitors they send to your website. Unfortunately, although publishers often fail to understand that, the conversion rate depends on more than just your website’s ability to convert visitors into paying customers.

Thus, a merchant with a high-converting website could end up with a low conversion rate if the affiliates they work with drive untargeted traffic or publish inaccurate or outdated information. Similarly, a merchant with a low-quality website could see high conversion rates if they work with affiliates whose audiences trust their recommendations enough to overlook small website flaws. Also, display advertising usually converts at a lower rate than content and, especially, reviews.

It goes without saying that, as a merchant, you should do everything possible to ensure high-conversion. Some strategies worth considering are:

  • Website optimization: fast-loading easy-to-navigate website, attractive graphics and images, high-quality content, impeccable customer service, etc.
  • Attractive offer: competitive prices, attractive discounts and freebies, free shipping, loyalty program, hassle-free returns, extensive warranties, etc.
  • High-converting affiliate creatives: banners, videos, deals and coupons, datafeeds, etc.
  • Conversion optimization measures: upsells, opt-in push notifications, overlays to prevent visitors from leaving the website, shopping cart recovery emails, etc.

4. EPC (Earnings per 100 Clicks)

Affiliates are in it for the money. Of all affiliate program statistics, the EPC tells them exactly how much money they can expect to make on every 100 clicks they drive to your website. Most of them already know how much driving those 100 clicks will cost them, or what it could require in terms of effort. This metric allows them to calculate their return on investment.

The EPC is influenced by the commission and conversion rates. It will vary from one affiliate to the next, so the metric displayed in your affiliate program’s summary is the average of all your active affiliates’ EPC. Many affiliates use the EPC to decide how to rank merchants in their roundups and which offers to promote, so you want your EPC to be as high as possible. You can increase it by:

    • Paying higher affiliate commissions
    • Improving conversion
    • Offering higher buyer discounts
    • Recruiting more high-converting affiliates

5. Network Rank

Many affiliate networks rank merchants according to their affiliate programs’ performance within the network (ShareASale has its PowerRank, CJ, Pepperjam, and AvantLink give each program a ranking on a 4-5-bar scale, and so on). When choosing which merchants to promote, publishers even have the option of sorting through them by rank. As a merchant, you want the highest rank possible.

This is also one of the most relevant affiliate program statistics when it comes to measuring program performance, especially by comparison with competitors. While the algorithms that networks use to calculate the rank remain a mystery, the following metrics definitely play an important role:

  • Sales volume
  • Conversion
  • Commissions
  • Affiliate interest
  • EPC
  • Refunds rate
  • Active vs. inactive affiliates

Other Important Statistics and Details

The above are the most important metrics publishers check when deciding whether a merchant is worth promoting or not. However, depending on their experience with various merchants and their promotional methods, they will consider other details as well:

Low Funds and/or Auto-Deposit ON/Off 

Publishers prefer merchants who have activated auto-deposits for their accounts or at least do not go into low-fund status because it gives them confidence that they won’t be left with unpaid commissions if the funds in the merchant’s network account run out. Therefore, if the network where you host your affiliate program allows it, turn on the auto-deposit feature and set generous triggers, to make sure you will never run out of funds or enter the low funds status.

Offline History

The fact that an affiliate program often goes offline means that the merchant either runs out of funds or they make frequent changes to how they work with affiliates. Although changes are often good, publishers appreciate stability. Try to stay online for as long as possible by making sure that you never run out of funds and by planning major changes in advance and implementing them with as few disruptions as possible.

PPC Policy

Some publishers prey on merchants’ trademarks and check PPC policies to get an idea of how far they can go. Other publishers are worried that their cookies could be overwritten by unscrupulous affiliates or want to see how deeply merchants care about their brand and reputation. It helps to have a clear PPC policy in place so as to provide answers to both categories.

Affiliate Program Management

Unscrupulous publishers love unmanaged affiliate programs because they can promote the respective merchants as they please, without worrying about being removed, having commissions reversed, or receiving negative feedback. Truly valuable affiliates will stay away from programs that don’t have an active affiliate manager at the helm, because they know these usually fall prey to affiliate marketing parasitism and their chances of getting credit for the sales they may drive are slim.

Data/Product Feed

Some publishers, like PriceGrabber and Wish simply import the data feeds of the merchants they work with. Some affiliate networks, like ShareASale, allow publishers to filter data feed merchants. This creative is also a great way to showcase your products, so don’t hesitate to make it available to your affiliates.

Desktop vs. Mobile

Some publishers (apps & social media, for example) send a lot of mobile traffic. Others focus more on desktop traffic. When choosing which merchants to promote, publishers will ensure that those merchant websites have the ability to engage and convert the type of traffic they send. If 90% of your traffic and sales come from desktop devices, mobile-oriented affiliates may think twice before promoting you.

It is therefore important to ensure that your website is responsive and visitors will have a great experience on any device. Then, you can further influence these affiliate program statistics. One solution would be to recruit and engage more mobile-oriented affiliates. Another solution would be to invest more in mobile and social media marketing.

Final Advice on Improving Your Affiliate Program Statistics

As explained above, your goal as a merchant should be to build the best affiliate program statistics possible. This will help you appeal to all (desirable) publishers. If you’re just starting in affiliate marketing, it will take some time and effort, commitment, and perseverance.

It is important to note that this investment needs to be made on all fronts. The affiliate program is not a standalone part of your business. It cannot function in the long run if it’s not supported by a great merchant website, excellent products, impeccable customer service, and a consistent and coherent branding strategy.

As for the affiliate program, statistics don’t appear overnight. They are built through hard work, connections, and smart recruitment and activation campaigns by dedicated and reputable affiliate program managers. If you have trouble getting your affiliate program off the ground or you feel that its stats could be improved but you don’t know how to do it, we can help.

We have years of experience in building successful affiliate program statistics and driving performance, and we will gladly put our experience in your service. All you have to do is contact us and give us a few details about your brand and the problems you’re facing. The first consultation is on us — so you have nothing to lose!