Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

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Learn How the Industry Leaders Stay on top 

If you want to be on top of the game you need to help your customers in any way possible. Many in online businesses fail to realize this. They focus only on the short-term gain. 

One of the most important aspects of business is the customer. Even more, your relationship with your customers. The better you are towards them, the better they will be towards you. Online sellers like drop shippers often forget about this. And that can be detrimental to their success. 

What is Dropshipping

Dropshipping is a term that got popularized recently. It gained popularity in recent years and now you can hear about it even in the mainstream media. But what is it?

Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

Dropshipping is a sales method. It sells products to customers like any other method. The thing that differentiates it is where the product comes from. Most sellers have stock that they ship from. Dropshippers don’t. They have agreements with the producers of said goods. They ship the products from the factory to the customer. [1]

This saves a bunch of money and lowers the risk of the seller. But it also detaches the seller from the customer. That’s why dropshipping experts have to pay extra attention to their customer experience. One small mistake and you lost a customer for life. 

Why Customer Experience is Important

Remember the last time you had a great customer experience? Probably, not. But you do remember the awful experience you had years ago! 

Happy customers are loyal customers [2]. Unhappy ones won’t go anywhere near your brand. 

A good customer experience (CX) has a bunch of benefits [3]:

  • Customer loyalty
  • Customer satisfaction
  • Word-of-mouth marketing 
  • Positive reviews and recommendations 

CEOs may also deny the significance of customer experience. Sometimes bad budgeting also leaves them with no funds to step up their CX game. It has also been proven that Customer experience does not increase on its own.  Not until it becomes the top priority for the company. This research got published by the Harvard Business Review.[4]

dropshipping negatives

A lot of things can go wrong that will cause bad CX. Some of the common issues responsible for bad CX are:

  • Long waiting/response time
  • Employees that are not trained enough
  • Unresolved issues and questions
  • Too much automation
  • Non-personalized service
  • Rude/angry employees
  • Bad reviews

Real Examples

I’m sure everyone has his own list of worst experiences online. These are some of the most famous ones that prove that even big brands can mess this up. 

  • – Have you seen the website recently? It looks straight out of the early internet days. While it is not that hard to use, the design itself is so off-putting. It looks like some poor attempt at a scam website. 
  • – Can you believe this? This is the official website for a company that owns over $700 billion worth of assets? The user experience is horrible. Try finding anything on there, impossible!
  • – The biggest seller online also has a UX that could improve a bit. While not horrible, some things often don’t show up. Sometimes it is hard to judge the product by the images provided and the reviews are fake. All of these contribute to a non-perfect UX

Closer to the audience reading this are Shopify stores. Here the mistakes are often far bigger and more impactful as they don’t have any name backing them up [6]. 

  • This store is all about your dog and everything you could need for him. While the content is okay they have a big issue. They use review starts on their products, even if most of them have no reviews at all. People might assume that your things aren’t selling at all and that your store might be a scam. Only use review stars if people review it!
Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!
  • This store focuses on bags for children and things you might need for your kids. It had some glaring issues before but most aren’t a problem anymore. Currently, the biggest flaw is that the descriptions are not that great. Customers might be put off by their lackluster description. Also, no reviews are possible on the website. 

Some key stats that you should refer to:

  • 96% of customers say customer service is important in their choice of loyalty to a brand.
  • Brands with superior customer experience make more money. They bring in 5.7 times more revenue than competitors that lag in customer experience.
Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!
  • 73% of consumers say a good experience is key in influencing their brand loyalties.
  • Customers switching companies due to poor service costs U.S. companies a total of $1.6 trillion.
  • Loyal customers are five times more likely to buy again. They are also four times more likely to refer a friend to the company. [6]
Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

What You Can Do To Improve Customer Experience

Some dropshipping businesses realized the importance of their CX. Here is an example of how companies match their online and offline stores CX-wise. 

Amy Matthew from Qubole was the first to talk about this. She addressed the importance of the customer experience. She focused on aligning online customer experiences with offline experiences. One of the greatest examples of this happened recently. Major British retailer, Mark Spencers decided to mimic their offline shopping experience. Then they have reproduced it for their online presence.  This helped customers experience a feeling of ‘familiarity’. It helped boost online sales and conversions. This was a great example of how to do it. 

So how should you improve your customer experience? Here are a few tips that will help you!

Improve Your Emails

Automatic emails are some of the most important copies that you will ever write. If you get them right, people will think you sent each email yourself. That personal touch is hard to replicate and people love the real deal. Write a couple of “thank you” emails and a couple of newsletters/updates. Don’t send them all the time, use them sparingly as you don’t want to spam your customers. Write them with some spirit and humor, and always leave your signature! [7]

Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

Provide Service

Customer support is important. While the classic approach to this is 24/7 phone and email lines, these aren’t the best. Research showed that over 70% of customers prefer to solve their problems. Nobody likes calling some hotline or writing long-worded emails. [7]

Make a great Q&A page and a great support page. These should have some common issues and problems addressed and explained. Create video explanations for that extra service. You will see, nobody will call or email you. They would all much rather solve it themselves!

Be Transparent About Shipping Times

A common mistake store owners make is to say that shipping times are less than they are. If you say shipping time is 2-3 days, and the product arrives in 10 days, you have a problem. The customer will think they are being scammed. That you lie and that something is wrong with their product. 

The solution is easy. Be honest! If it takes 30 days, say it takes that long. Don’t lie, it won’t get you anywhere.

Read and moderate comments on Facebook

Facebook is important. If you have a page there you know that people love leaving comments and suggestions there. Take these suggestions into consideration. Read them and group them. If you find that some suggestions are common, give your best to put them in place. 

Improve Your Dropshipping Customer Experience With These Incredible 7 Tips!

Answer questions they might have. But look out, Facebook can be tricky at times. Competitors and internet trolls love spamming your pages with fake comments and profanities. These aren’t real customers, they want to give you bad PR. Block and moderate these comments.

If you see an actual customer complaining, don’t delete their comment. Reply to them and try to resolve the issue. Like I said before, don’t lie, it won’t get you anywhere!

Survey your past customers for their opinions

Are your customers happy with the products they bought? You don’t know? Ask them! 

If they didn’t complain already, they are most likely satisfied with their buy. Try to get them to write a review or positive comment about their experience. This will influence others when they visit your page. Offer incentives like some small discounts and you will see the reviews come in!

Analyze reviews on Amazon to become better and sell better products

It is always better for your bottom line to learn from the mistakes of others. Luckily, today that’s pretty easy. Check amazon for similar products like yours and see the reviews and how the seller handles them. You will gain a feeling of what to do and how to respond. You will also see if people like these types of products. 

With enough research, you will find new and interesting products that you can sell too. And you will know how to respond to customers’ inquiries. 

Machine learning

Some more high-tech stores started implementing machine learning. With advanced AI models, they can better analyze CX and give valuable data. With this data, you can better optimize everything about their experience.

Research has shown that companies who implemented this showed financial growth. All in all, if you know-how and can afford it. Put in place some machine learning into your store. [8]

Key Takeaways

The key thing to remember here is that customer experience is important! With good CX your business will flourish. Without it, get ready for some losses. Use these tips to improve your business and rack up some sales! Always improve and never stop offering more! Good luck with your future endeavors. 

If you want 1 on 1 help with drop shipping and Facebook Ads, join iAmAffiliate online training community right here >>



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Manage Your Production Better And More Efficiently With These Tips

Manage Your Production Better And More Efficiently With These Tips

Streamlining the production process is a top priority of every company. Your success as an organization will actually rely on how efficient your production lines are. 

Create a smooth process, and you are likely to see a better time to market while maintaining the desired quality standards. On the other extreme end, an inefficient process leads to wastage of resources on top of putting your company’s reputation on the line.

So, how do you optimize the production process? Below are a few tips to help you out with this.

Identify Obstacles In The Process

Every business should evaluate its workflow regularly to ensure no new challenges are negatively affecting the production process.

The evaluators should check for any bottlenecks that could be affecting production. Start by analyzing the employees at their different positions. Do they still have the relevant skills to undertake their duties? If not,  develop a plan to train them or reassign them to areas that fit their skills.

Move on to the resources used. Are they still relevant to the current production standards, or can you do better? Are they even in good condition?

What about the techniques you are using? Are they efficient enough to keep you competitive?

You can only improve your production process once you get and address the answers to these questions.

  1. Train Your Employees

Do not introduce new technology without training your staff. Not only does this lead to the underutilization of expensive resources, but it can also endanger the well-being of the employees on the flow.

Ensure your staff is trained every time a new technique or technology is introduced. Additionally, you should conduct refresher training every few months or annually. This maintains efficiency in the production process. It will also help you meet industry regulations on employee safety training.

  1. Invest In Good Software

Good software can increase your manufacturing process significantly. The right MRP software will boost efficiency and equipment utilization and it’ll also make it easier to communicate with the different players involved in the production process. So whether it’s sales, finance, procurement, or warehouse personnel, you’ll always know how the entire process is flowing.

Sadly, there is no one-size-fits-all solution when it comes to production software. The appropriate product will always vary depending on your activities and needs as a company. So, make sure you know what you want before shopping for a software product.

  1. Create Well-defined And Realistic Goals

A successful production process requires SMART objectives, i.e., the goals must be specific, measurable, attainable, relevant, and time-based.

Work closely with your managers and junior staff to ensure everyone is on board with the objectives put in place. Every employee must also know the specific role they play in the entire plan.

  1. Consider Adopting Automation

Machines have helped industries increase efficiency while keeping production costs at a minimum.

Depending on the type and method of automation used, you may be able to reduce your wage bill as well. You’ll also increase production capacity, something that’s harder or expensive to achieve when using manual labor alone.

With that in mind, you should know that the initial cost of purchasing and setting up machines can be pretty expensive. Therefore, do your math and ensure the automation techniques you’re implementing have a reasonable return on investment. 

The above list is far from exhaustive. However, it covers the essentials that are more than capable of optimizing your production process. Analyze your existing process, then start implementing these tips gradually.

Cut Through The Noise With These 5 Video Recording Tips

Cut Through The Noise With These 5 Video Recording Tips

No live action video shooting is complete without recording a perfect sound. But the truth is sound recordings are not immune to background noise. So, to help you render quality audio here are certain video recording tips. Read these video recording basics to yield fruitful results.

Good quality sound recording mostly depends on the right location. Hence the first and foremost action you need to take while video recording is to choose the right location, then eventually use the essential tools and finally utilize high quality audio devices. But still, if you don’t get the right sound take the help of different software dedicated to creating the best sound.

Noise and Its Impact On Communication

‘Noise’ is the negative influence on the effective mode of communication. In any communication, noise has a profound impact on the audience. It is a kind of distraction caused by some external influences (either technical or not technical) that interferes with the communication process. Noise is any disruption that interferes with the transmission or interpretation of information from the sender to the receiver. Noise is of different types- psychological, environmental, semantic and physiological. Our video production techniques would let you know how to avoid these noises.

Why You Should Avoid Noise While Recording

Video marketing is one of the best and powerful means of communication today. It’s a channel bridging the gap between the provider and the buyer. Nowadays, every consumer forms their purchase decision after a close look at the company and its products which they receive from videos. By delivering videos, companies can build a long-term relationship with their prospective consumers. Hence, every footage created for the consumers should have the quality to impress their target audience instantly. Thus, videos with poor sound quality that require the viewer to strain their ears to understand the meaning behind the story would easily frustrate them and make them lose interest in the company. To prevent all these from happening you need impelling tips for video recording to present the best video ever.


Take a look at how to cut through the noise with these 5 video recording tips

1. Deter From Using Built-In Microphone

Nowadays almost all cameras come with built-in microphones, but unfortunately, most built-in microphones are heavily compressed and thus you shouldn’t rely on those for recording audio. It’s recommended you invest in some good sound recording device for noise-free online video recording.

2. Double-System is Ideal For Recording

Many audio devices are plugged in directly into a digital audio recorder and sound mixer. Such audio has to be synced to the video in post-production, but interestingly they allow the user to make use of the camera with more freedom. Shoot a coherent video with this double system set up for more impressive audio editing.

3. Decide On The Right Microphone

Capturing a perfect sound requires an ideal location and needs the right tools as well. Choose the type of microphone depending on the nature of the shoot. Take a look at the different types of microphones you need to select:

Lavalier microphones are smaller devices used for short-range audio. These mics are perfect for capturing interview sound and for recording dialogue. You need to clip these mics directly to the actor or interviewee to record voices that are louder and clearer than any other background noise.

Shotgun microphones are a highly-directional mic and are considered to be the most versatile choice for all videographers. These mics are known to reject unwanted noise and pick up the required sound with great clarity.

4. Location Plays a Significant Role

Location is the primary factor while shooting for a video. You need to find a perfect location that would preferably produce no background noise. But it’s impossible to find such an error-free place. The trick is to pay attention to natural sounds whether shooting indoors or outdoors and find lucrative ways to eliminate the cause of the noise. It’s recommended not to choose locations next to places having high traffic or areas near construction zones.


5. Focus on Post-Production Activities

After shooting there are several other post-production steps before the completion of a video. Post-Production includes careful editing of both picture and sound quality.

Sound editing features adjustment of volumes, dampening or boosting frequencies and reverbing echo or other sound effects. Sound editors are responsible for filtering noises that appear on a broader range of frequencies. To achieve the maximum results as a sound editor, you can use various tools and software that are available for sound editing and producing a noise-free video. Take a look:

Audacity is free software and easy to use tool that accepts a wide range of audio file types. It is a helpful noise removal tool. To have a smooth workflow use this tool and produce better quality sound.

Movavi Video Editor is one of its kind noise removal tools. This video editor reduces ambient noise from your recordings and removes unwanted background sounds or voices to produce clean audio files.

Video Shooting Tips and Tricks With Mobile

  • Keep your mobile phone in airplane mode during mobile video recording to prevent the sound of text messages from distracting you while shooting.
  • Shoot from proximity for eliminating noise while recording. Industry experts are of the view that distance plays a significant role while shooting with a mobile phone. Closer the subject more noise-free the recording appears.
  • To cut down distortion one of the best methods is to scotch tape over the microphone hole on your phone. This action would reduce the amount of sound that’s able to enter the mic producing a better result.

Key Take Away

Videos are the prime source of communication for every marketer. So it’s essential to create the ones that are captivating. It’s a known fact that besides quality of picturization, sound also plays a significant role in making the video worthy. Hence you should produce a video with good audio. The tips mentioned above would give you a detailed insight into the scientific way of capturing quality sound. All said and done you need the right tools, proper microphone settings and multiple takes to produce the best video ever.

To guide you throughout your video making journey professionals at Animated are always there. Get the most of your video marketing campaign with them..