10 Things Affiliate Managers Should Equip Affiliates With

10 Things Affiliate Managers Should Equip Affiliates With

Earlier today, every affiliate marketer aboard Amazon Associates program received the following announcement:

Amazon Associates' Idea Hub

We are being told that Amazon Associates‘ newly-created “Idea Hub” is meant to equip its affiliates with “content ideas such as inspirational promotions, events, deals, and products throughout Amazon in one place.”

The idea isn’t new. We’ve been encouraging merchants to put together such affiliate resources for nearly twenty years. It helps your affiliates by acquainting them with your program and what you sell, equips them, and gets their creative juices flowing. But what exactly should you equip your affiliates with? Of course, you could offer a myriad of things, but at bare minimum, we recommend providing them with the following ten:

1. Product Information

Sounds simple? It is for you, because it’s your product and no one knows it better than you. But affiliates, generally, participate in multiple affiliate programs and it is those that go the extra mile of educating them about their product(s) that truly stand out. We recommend putting together affiliate-centric slide decks highlighting the features and benefits of your products or services, and equipping affiliates with them.

2. Keywords

Keywords help with focus. Whether it is paid search efforts, hashtags on/for social media marketing, or search engine optimization, affiliates appreciate guidance on the optimal keywords and key phrases that characterize your product or service. RingCentral realizes this and on their Affiliate Program Best Practices page they equip affiliates with the keywords to consider:

RingCentral affiliate program best practices

3. Demographic Insights

Help your affiliates understand your primary target market. Start with the basics (gender, age, income), diving into the details (children, religion, ethnicity, etc), and cover also the geographic piece. Ensure that they are equipped with this knowledge to market you to the right audience(s).

4. Lists of Bestsellers

Regardless of what you sell, you know what sells best. This data is invaluable for affiliates! So, share it with them, providing respective deep links (or tools/ways to grab these), creatives, landing pages, and any other product- and audience-specific insights.

5. Reviews & Testimonials

On a recent call I’ve had with ConsumerAffairs.com, their rep gave perfect definition of a consumer review. He called it “a sales pitch from an existing customer”. That’s exactly what it is!

Consumer Reviews

When your prospective buyer enters the consideration phase of the sales funnel, other customer’s testimonials become a powerful marketing tool. As with all things marketing, you want to include these in the arsenal that empowers your affiliates to sell.

6. Videos

If there are any helpful promotional videos that you may provide to your affiliates, please do! Some affiliate tracking platforms would enable you with tracking video plays as conversions, others would allow equipping affiliates with video creatives… Whatever you have to work with, videos are powerful. They boost engagement and increase conversions. If you have them, do provide them to your affiliates.

7. Promos

No, you do not have to discount the product to offer promos. Instead, these could include an offer of free shipping over a certain amount, bundles, and other non-discounting ideas. Let me also emphasize something important here: contrary to a popular belief, promos (and coupons) aren’t “necessary” for building a solid affiliate program. They do aid in the conversion, but you don’t have to work with coupon-oriented affiliates and/or offer coupons to leverage affiliate marketing effectively.

8. Top-Converting Landing Pages

We talked about your best-selling products. Top-converting landing pages may or may not be related to these. Whether it is a product- or a promo-related landing page, if there’s something noteworthy about it in terms of its performance, do share this information with your affiliates. Steer clear of disclosing any sensitive data (which may hurt your relationship with other affiliates) but do let your affiliates know what converts best. Conversion rate is a key metric in their earnings formula.

9. Marketing Planning Calendar

To ensure aligned marketing, furnish your affiliates with a marketing planning calendar. Inform them of the key marketing efforts/plans and the exact dates when to expect the respective affiliate creatives, tools, landing pages, and promos to be made available.

Marketing planning calendar

[Source]

10. Best-Performing Channels

Finally, appreciating that affiliate marketing is not a channel of marketing, analyze which marketing channels perform best for you, and equip your affiliates with this data. This will help them prioritize the techniques and promotional methods that have the higher impact, and stay away from low potential ones.

So there you have it: your own top-10 list of the insights to equip your affiliates with. Now it’s time to build your own killer affiliate resource center and/or breathe a new life into your affiliate newsletters!

7 Things You Should Know About Corporate Animation Videos

7 Things You Should Know About Corporate Animation Videos

Today it’s no secret that human brain processes visuals more than it processes texts. Therefore adding corporate animation videos to your marketing efforts will make your target audience 10 times more likely to engage with your brand. Essentially, businesses create marketing videos to keep their brand top-of-mind for their customers. So it’s imperative to understand what makes the best animated corporate videos.

Here are 7 things you should know about corporate animation videos. Create an awesome corporate & business video to capture the attention of your audience and convert their interest into investment.

1. Take Care of The Vital Elements of a Great Video

What makes great animated brand videos? Videos become enthralling when there are suitable video narratives. Such inclusions play a significant role in any kind of video and when it comes to corporate video, a narrative mean compiling an engaging and compelling story with certain elements. You can mesmerize your audience by the best corporate process animation videos.

The four major elements of a grand video narrative are:

  • Character- The main character of your product video is the product or the service.
  • Quest  – Your audience is always at the lookout whether you know their pain points or not.
  • Climax – This element tells your customers how your hero (the product) can solve their problem.
  • Resolution – The final part of the video, it’s about introducing the CTA.

2. Human Touch – Let Your Customers Discover What Benefits Them

People select a brand when it conveys a message that resonates with them. Therefore, the trick of creating a high engaging corporate video involves illustrating to your clients the informative features of your product. When your customers understand how they can benefit from your brand, needless to say, they will choose you over your competitors.

According to experts, when you decide to create an impressive video that draws the client, you need to have an ideal buyer persona in mind. With such a persona in your mind, you can quickly raise awareness of your brand and educate your existing customers.

3. Brand Personality – Create Your Video With a Signature Style

According to science, people tend to grasp about 20% of what they read, 10% of what they hear and in comparison remember 80% of what they see and do. This is why your video animation demands to be an impressive extension of your brand so that viewers watch it and the image of your brand gets imbibed into their minds.

So when you are creating a corporate video, building with your brand signature style will get you amazing results.

Now, what does signature style mean? A signature style is synonymous to brand personality and it is more than any visual aspects like brand colors and logo. It includes elements like who your target audience are, what’s your niche industry and what way you direct your messaging, whether its towards the B2B companies or B2C.

4. Brand promotion – Place your logo appropriately to promote your brand

Why do we create videos? The most common answer would be to promote our brand, isn’t it? And the obvious way to market your brand is by appropriately using logos and taglines. So, needless to say, your logos should be clear and recognizable.

In this regard Senior Digital Marketing Executive at LogoDesignGuru.com, Aamina Suleman opines including logo on any accessories like in the shirts, coffee mugs, or other items inside the shot would bring amazing results.

This means you need not have to limit yourself to using your logos. Logos as a corner badge, watermark, or anywhere that is visible and catches people’s attention proves to be rewarding.

5. Audience Engagement – Take care of the length of the video

Length is one of the vital elements of all kinds of videos. It’s the era of instant gratification. People don’t wait too long to process information. So to match the people’s attention capacity, you have to take care of your video length. There’s no denying, the length is the deciding factor whether your people will watch the video or not. When a video is too lengthy, the level of engagement begins to drop after some time.

A video that is not more than two minutes long is found to be more engaging and most importantly, viewers won’t turn off before they reach call-to-action.

Experts are always of the view that videos are mainly designed to encourage viewers to find out more about your company. Its vital goal is to spark their interest and transform them into your valued customers.

6. Distribution Channels – Find The Right Platforms To Share Your Video

The final step after creating a video is promoting it. But one of the biggest mistakes most of us do while uploading videos – is not to share it on proper platforms that can bring exposure. One thing which we must keep in mind while sharing our video- viewers respond to video content differently depending on the social platform or marketing channel.

Hence, you should have an idea of where you want to market your video. Whether you want to upload it on Facebook or use video in an email, don’t forget to optimize the video title, description and call to action accordingly.

This is for your information – your video should always fit into the context of where it is marketed. Don’t forget to match the elements of your video demanded by the platforms. For example, if most of your customers are at Instagram, your video should not be any longer than 15 seconds and when you want to place an ad on YouTube 30 seconds long video will work wonder.

Other channels where you can distribute and promote your videos include your website homepage, email newsletters, trade shows and social media.

7. Use Effective Tools To Create Animated Videos For Business

Animaker is one of the best tools to create corporate animation videos. This DIY tool has become a much-preferred one for its users as it allows them to display statistics and data more compellingly. With functions like drag and drop, sound effects, music, pre-animated assets and many such features, any business can craft a memorable video for its clients. Animaker also understands that a lengthy video is of no value to the audience; that’s the reason the videos you create with the help of the tool is not more than 2 minutes long. You can go for a free trial period and then choose three monthly payment options.

Vyond, formerly known as GoAnimate, is one of the useful tools that have been helping professionals to make successful animated corporate videos. This do-it-yourself and an affordable tool allows its users to create an engaging corporate video with their huge library of templates, sounds and much more. Why don’t you use Vyond and start transforming generic content into dynamic ones in minutes?

Creating animated brand videos is never being so easy when it’s with Wideo. The tool allows you to step your video creation up by adding marketing features to the mix. Studies show that more than 50% of marketers are delighted with this animation maker software due to its flexibility and affordability.

Are you looking for a tool with unlimited downloads and unlimited videos offer? Moovly is one such tool that has all the features a professional loves. It’s easy-to-use customizable video software that helps you win clients easily. You can create visual reports, explainer and tutorial videos easily and creatively. Their pricing structure ranges from an essential subscription of $5 a month to a Moovly Business subscription costing $300 a year.

With the advancement in technology, you need breakthrough software to create high quality corporate animation videos to engage your clients. Crazytalk is today the world’s one of the most popular animation software to use voice and text to brilliantly moving facial images. CrazyTalk 8 contains all the powerful features that help the users create high end and revolutionary talking animation projects. Needless to say, it’s the best corporate animation software of all times.

Final Touch

With videos continuing to gain momentum as one of the fastest-growing marketing strategies, it’s high time that we focus on exploring the power of an effective corporate video. But we need to remember that an impressive animated brand video needs to follow a basic formula. Like any other production, you need an ideal script to start with, essential music and sound to engage your audience. A perfect message that says you can solve your audience’s problem is last not the least a call to action section. Compiling all these you will create a perfect video that’s virtually and intellectually pleasing.

Looking for more professional ideas on corporate videos? Animated Video is here at your service. Visit us to get an idea for your next venture.

7 Things Successful Affiliate Program Managers Do

7 Things Successful Affiliate Program Managers Do

Your affiliate marketing program is a serious marketing campaign that requires diligent ongoing involvement. Unlike some may think, affiliate program management is a full-time job; and within its framework the affiliate (program) manager should be taking care of seven very specific things which I’d like to cover for you in this blog post. There are five that correspond to the key responsibilities that every affiliate manager has, and two that ensure the solidity of the base on which the five stand. It is helpful to visualize affiliate program management as a façade of a building that rests on five pillars which, in turn, rest on a foundation and a footer (as exemplified below).

affiliate-management

Education

There are a few good courses and books devoted to affiliate management education and training out there (including a few authored by yours truly); and while they are definitely worth delving into, the education that should be the undergirding basis of everything that you do in affiliate marketing, is your ongoing self-education. By its very nature, affiliate marketing touches every possible online marketing channel. This makes it an extremely dynamic and quickly developing industry which, in turn, calls for daily time spent on self-education.

Networking

To paraphrase the famous saying, what you know will give you direction, but it is who you know that make things moving. Too many a time we have witnessed what a difference a direct connection means (especially when it comes to the first two of the five responsibilities described below). You will hear it time and again that affiliate marketing is a business model that is founded on the idea of an ongoing relationship. Believe it; and spend time creating new connections, developing those that require nurturing, and cementing old ones.

Moving on to affiliate manager’s duties, every manager should be expected to actively attend to the following five tasks: recruitment, activation, policing, communication, and optimization.

Affiliate Recruitment

An affiliate program manager is responsible for identifying and recruiting new affiliates. Affiliate recruitment should take anywhere between 70 percent and 85 percent of the affiliate manager’s time and is one of the most important parts of the program manager’s work. After all, affiliates are the main driving force of every affiliate program.

Affiliate Activation

Affiliate activation is one of the most frequently overlooked components of affiliate program management. Activation is a step between affiliate recruitment and conversion of the recruited affiliates into producing ones. I believe that activation should be practiced in three phases: the recruitment phase (where you motivate affiliates not only to join your program but also to put up your links and refer their first orders/leads), the welcoming phase (where you motivate affiliates to get active in the very text of the application approval email), and the routine phase (where you run aggressive monthly activation campaigns to move those who are already in your program but not yet active).

Compliance Policing

Next in importance to recruiting and activating affiliates is the policing of inappropriate affiliate behavior. Whatever you prohibit in your affiliate program’s terms of service (TOS) — be it cookie-stuffing software, typosquatting, paid search bidding on your trademarks, URL, or any variations of misspellings of these — you want to constantly police affiliate compliance with these rules. Rules and TOS do not ensure compliance, but give you grounds to police and enforce it.

Communication

An affiliate manager should also be expected to support a two-way communication channel with affiliates. I believe this responsibility is threefold: maintaining stimulating relationships with the current affiliates and continually motivating them to perform better, keeping affiliates up-to-date on new products and any affiliate program enhancements, and handling ongoing communication campaigns and all affiliate correspondence.

Optimization

Continuous affiliate program optimization is the final area of responsibility worth underscoring. Every affiliate manager is to be identifying and implementing opportunities to enhance your affiliate program, developing and monitoring affiliate-centered promotions (do not confuse these with promos directed at customers), reporting for affiliate marketing promotions and activity, monitoring competitors’ affiliate campaigns and promotions, and uncovering what actionable knowledge can be deduced from this data.

 

All of the above will be covered at great extent during my upcoming Affiliate Management Days conference, the only show dedicated specifically to affiliate management, which is set to take place on April 3-5, 2016 in San Francisco. Use code ZAC to get 25% off any full pass. I hope to shake your hand there.

 

This article was contributed by Geno Prussakov, who call be followed on Twitter at @eprussakov.