Gambling in Post-Covid times: How to run Casino offers

Gambling in Post-Covid times: How to run Casino offers

Post-COVID-19 times affect the whole affiliate marketing industry making changes to all the verticals. While betting suffered critical losses during the pandemic as all the sports events were canceled, gambling started to move up right after the outbreak of coronavirus. Lots of affiliate marketers decided to retrain and started to run casino offers. Bored people in turn started to entertain themselves and visit online casinos.

But now we see some improvements and removal of restrictions in other verticals. Businesses are coming back to usual life and affiliate marketing is not an exception. What is the situation with gambling now and which should be the tactic of making a profit with casino offers? RichPush experts are providing guidance 👇

Why gambling?

There are lots of different verticals that bring profit if you manage it right. But lots of affiliate marketing experts still think that gambling is the best option for different groups of users (newbies, professionals, experts, agents, direct advertisers).

There are certain advantages we cannot help but notice.

Evergreen vertical
Gambling will be always relevant. It’s impossible to see its decline or peak as there are lots of gamblers who want to earn easy money at any time. Of course, there are some changes in approaches over time but nothing global.

Lots of traffic sources and high-profit potential
You can choose any traffic type you want as gambling vertical works with lots of traffic channels. Advertising networks are one of the best variants as push, pops, native ads work effectively with casino offers. We recommend trying push notifications as this format can be easily personalized by using creatives with personal messages.

Huge variety of casinos and lots of bonuses
Users can visit online casinos from any country in the world. They are especially attractive for countries where offline casinos are forbidden. Users are also engaged by lots of bonuses. Deposits, free spins, additional payouts work like a magnet for gamblers.


Approaches for icons and main images of gambling creatives

Show real people on your creatives
Photos of real people winning will make users more loyal and attract them to the landing page. Remember that statistically, creatives with women are more appealing and they also gamble a lot. Especially if we speak about slot machines where you don’t need any special skills to win. Don’t forget about it.

Check the restrictions of your affiliate network (it can be age, gender, traffic sources).
You can use 2 approaches:

  • interest: Find out how lucky you are today!
  • generalization: Everyone wins, and you can! Try!

Create an atmosphere of casinos from the very beginning
How can you do it? Add casino elements on the main image of your creatives. Spin wheels, poker rooms, slot machine elements, and croupiers. It’s important to convince users that they can win and show that creative’s content is similar to the content of the offer. When even newbies of the casino industry see such creatives they may feel the excitement and become money-motivated.


But what about the headlines and description?

Match your headline to the peculiarities of the GEO you’ve chosen for the campaign
The headline should contain elements that are common for a certain country. For example, names of cities, nationalities, the national currency.

Names of small towns increase users’ loyalty.

Also, it’s better to prepare creatives in the language of the country of your GEO. Use browser language targeting to save your budget.


Use global world events as a newsbreak for your headline. Mind users’ national hobbies
Great world events are always actively discussed and attract the attention of different audiences. Use sports events, resonant occasions, and sensations. People have always been interested in resonant news that’s why they will easily notice your push notification. You can use shocking news and secrets on how to win against casino.

Also, don’t forget about national hobbies and holidays. For example, people in German, Spain, and England like football. To make a connection between different kinds of sports and your headline is always a nice idea.


Approaches to gambling landing pages

Gambling landing pages should be either catching or informative
Speaking about entertainment, elements of the game show really effective results. For example, different spin wheels, slot machines, surveys where people can try to win may force them to visit the page of your offer. In other words, if you are able to hold users on your landing page, it will most likely end with conversion.

As for the informative side of the coin, useful materials can also attract users and gain their trust. Everybody wants to learn the tactics and rules of gambling from people who regularly win. Success stories are always in demand. You can place them on your landing page. In this type of the lander, you can also add some bonus (for example, the one that you’ve previously mentioned in the creative).

Useful testing and optimization tips for push ads on gambling

✅ Test a few creatives per one campaign (at least – 5, maximum – 10).
✅ Use 24/7 scheduling at the first stage. Later you can change it during optimization.

There can be exceptions for some GEOs. For example, there was a case when in Norway at 5 a.m. were lots of conversions. Check the schedule for your particular GEO.

✅ Set up 1 impression limit per 24 hours – don’t overwhelm users with your offer.
✅ Choose an average or even higher bid to increase CTR and get a quality audience.
✅ Use the blacklisting (not whitelisting) strategy when launching push campaigns (if you create too small whitelist it will burn out very quickly and you won’t get HQ traffic).

📚 Find more useful tips and tactics in RichPush ultimate guide “Gambling ad campaigns”.

Best Times to Post on Instagram [Get Organic Interactions! -2020]

Best Times to Post on Instagram [Get Organic Interactions! -2020]

Home of engaging and visual content, Instagram offers a great platform where you can reach out to your potential customers and desired network of audiences. But more than just posting great contents, creative and amazing photos and videos, picking the best time to post on Instagram is important to get the most engagements.

So, is there really a best time of the day to publish your posts on Instagram?

Before we answer the question above, it is important to note that most users access Instagram primarily on their mobile devices. That said each user can view their Instagram news feeds from virtually anywhere and at any time of the day. And, as to whether or not there’s indeed a best time to post on Instagram, the short answer is yes. But figuring out the best time can be tricky.

The Best Times to Post on Instagram According to Various Researches

While there are certainly no surefire recipes to achieve Instagram success and draw massive organic followers overnight, these are the average times of the day that are determined to be the best times to post on Instagram. You can use this guide in determining your own ‘sweet spot’.

  • 2 am and 5 pm EST are considered the best time for posting when you want to target international followers.
  • If you are in the education niche, the best time to make posts for education on Instagram is Monday, 8pm.
  • Posting between 9 pm and 8 am any day of the week are found to get most engagements when you are posting videos.
  • 11 am to 2pm or between lunch breaks are good times for posting as these are the times when people go on their break and are likely to check on social media.
  • 5 pm to 7pm which are typically commuting hours will likely to make your posts earn more engagements as people may check on their social media while in transit.
  • 7 am to 9 am are usually the times when people get ready for the day and checking on social media can be irresistible.

Factors to Consider in Choosing the Best Time to Post on Instagram

In most cases, determining the best time for you to post and get the most likes, views and comments on Instagram largely depend on different factors.

  1. Your type of business

Is your Instagram account in the line of consumer goods or products? Or are in the healthcare or education niche?

  1. Your target audience

Is your target audience the working adults or school-aged kids? Working adults typically work between 9am to 5 pm and are likely active on Instagram in the morning. Meanwhile, students may be more active in the evening or late at night.

  1. The differences in time zones

If you have Instagram audience from all over the world, then time zone differences is an important thing to consider. You may need to figure out the times where your specific international audience will be most active based on their own time zone.

As you can see, there is actually no one-size-fits-all when it comes to Instagram success. But to get you started, you might want to consider the factors listed above and use the average best times for posting on Instagram as your guide in determining the best posting time strategy that works for you. Finally, take time to experiment on your posting schedules and take note of the engagement patterns that you will notice from your followers. Doing so should help you find out the best way to maximize your Instagram posts engagement.

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