11 Social Media Calendars, Tools, & Templates to Plan Your Content

11 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.

You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy.

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.→ Free Download: Social Media Calendar Template [Access Now]

The Benefits of Using a Social Media Content Calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

So, if you’re not already using a social media content calendar, hear me out:

  1. Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future — and to dash off any posts about breaking news in your industry. Otherwise, you’ll spend valuable time each day searching the internet for that day’s content to share, which is a known productivity killer.
  2. A calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message. Social media marketers should take the time to craft custom messages for each network, and doing this in advance will save time throughout the week and ensure you’re being thoughtful and intentional when you do post.
  3. Calendars can help you track performance and plan for future posts. Without a calendar, social media marketers are publishing content into the void and are unable to track big-picture and past performance. With a calendar, marketers can look back and analyze which content performed best so they can adjust their strategy accordingly.
  4. With the help of a calendar, marketers can plan for holidays and observance days, such as National Cat Day, when they can tailor their content and engage with a wider audience.

Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game.

Social Media Content Calendar Tools to Plan Your Messaging

1. HubSpot’s Downloadable Template for Excel

Content Calendar

Social media calendar ideas organized on an Excel spreadsheet

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organization, too. Excel can be customized according to whatever priorities or metrics a team is focused on, so it’s a great tool for planning ahead.

The good news? We’ve already done the heavy lifting for you by creating a free, downloadable social media content calendar template using Microsoft Excel. Marketers can use this template to easily plan out individual social media posts — monthly or annually — while keeping an eye on bigger picture events, holidays, publications, and partnerships.

  • Use the Monthly Planning Calendar Tab above to get a bird’s-eye view of what’s coming down their content pipeline in a given month.
  • In the Content Repository tab, users can record the content they’re publishing on this tab to keep track of which pieces have been promoted and to easily recall older content that can be re-promoted on social media.
  • On the Social Network Update tabs, users can draft and plan out social media posts in advance. These tabs are for organizational purposes, and the content of the posts themselves must be uploaded into a social media publisher.

For more on how to use the templates, check out this in-depth guide from my colleague Lindsay Kolowich.

This free resource can be used to draft social media posts, or it can be bulk-uploaded into a publishing app to maximize efficiency. (HubSpot customers: You can use this spreadsheet to organize content and upload it directly into Social Inbox. For instructions on how to do so, check out the template’s cover sheet here.)

2. Google Drive

Content Calendar and Asset Organization

Google Drive has several helpful features that make it easy for social media marketers to build out an effective content calendar.

Here’s an example of how a team might use Google Calendar to track both their editorial and social media calendars to make sure they’re aligning posts with new blog content. These calendars can be easily shared with multiple teams to avoid scheduling conflicts and ensure that campaigns are aligned.

Social media calendar organized on Google Calendar

Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different pieces of content, and assign tasks to team members — all on the same platform as their calendar.

Social media calendar ideas listed on Google Sheets

With the help of Google Docs, users can keep comments all in one place and can collaborate on different projects without emailing back-and-forth or having to schedule a meeting. This is a particularly useful feature when editing content for social media, which may need to be drafted and approved quickly.

Google Docs document with projects listed and comments on those projects

(HubSpot customers: You can link your Google Drive account to your HubSpot portal to easily upload files from Drive into your HubSpot software.)

3. Loomly

Content Planning, Creation, Publishing, and Calendar

loomly social media calendar feature

Image Source

If you want more mileage out of a content calendar than publishing dates, you can turn to an all-in-one content planning and publishing platform such as Loomly.

Loomly offers tools beyond the management of content, going even so far as to provide post inspiration and ideas to help you create content. It also allows you to manage your content assets, schedule posts, manage them in both a list view and a calendar view, and analyze what’s working.

Their most robust feature set, though, includes a collaboration and approval environment so that teams can submit mockups, provide comments, see version logs, and flag for approval. This can help you streamline for efficiency when it may otherwise seem as though there are “too many cooks in the kitchen” on a particular project.

4. Trello

Task Management and Content Calendar

Social media calendar ideas organized on a Trello calendar

Image Source

Trello is another organizational tool that’s highly effective for team collaboration. Trello also offers a full calendar view (shown above) which makes it easy to visualize what content is going out, and when. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

But you’re not limited to just one structure: Users can customize boards according to their needs. For example, a team could create a board to organize social media posts for a given week, on a specific platform, or post ideas around a topic, such as a campaign or awareness day.

Trello cards allow for a ton of customization as well. You can track progress toward completing a checklist, which could be useful for social media marketers looking to track campaign progress.

Additionally, Trello cards can be assigned to different team members, marked with due dates, and commented on. Users can even customize labels with different publication statuses so the entire team can see the progress of their social media posts and when they’re due on the calendar. The labels could also indicate different social networks that content is being published on.

5. SproutSocial

Social Publishing and Content Calendar

social publishing and content calendar using sprout social

Sprout Social’s social media calendar and publishing tool makes it easy for teams or individuals to plan and schedule all of their social posts. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest and more.

You can also tag each social post and add notes to better track and report on your posting strategy and campaigns. Additionally, their publishing suite includes a tool called Optimal Send Times which analyzes your social media data and automatically publishes at a time your audience is most engaged.

6. Evernote

Content Calendar, Task Management, and Asset Organization

Social media content calendar on Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media, when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

Another useful feature? Evernote’s Web Clipper extension for Chrome. Marketers can use this tool to easily save links to their Evernote Notebook for sharing later on.

The Evernote mobile app also boasts some interesting features to help marketers keep their social content ideas straight. For example, you can easily snap a photo and save it to your Evernote files for review later.

This feature is of particular valuable for social content creators looking to maintain a backlog of photos to publish on Instagram.

7. Hootsuite

Social Publishing and Content Calendar

hootsuite social publishing calendar features

Image Source

Hootsuite offers a built-in Planner tool to help you create campaigns, identify publishing gaps, and collaborate with your content creation team. Its primary features are in social publishing so that you can release content to your networks in advance, but it also has rich features for collaboration and post approvals. You can even curate content from other sources without logging into your account. Once your content is created, you can preview it with the Composer tool, which displays according to each social network’s unique format.

8. Agorapulse

Social Publishing and Content Calendar

agorapulse social publishing calendar feature

Image Source

Similar to Hootsuite, Agorapulse offers social publishing tools and a content calendar so that you can manage your social media accounts with ease. This includes scheduling (or rescheduling), queuing, and bulk uploading posts, which is incredibly helpful for those who do quarterly or monthly content plans. What makes Agorapulse different, though, is its social inbox that allows you to manage all the interactions from various platforms in a single place. After all, content isn’t just a one-and-done activity; it’s about building awareness and engagement with your readers as well.

9. StoryChief

Content Planning and Distribution

storychief smart calendar feature

Image Source

If you want more from your content calendar than simply knowing when posts go live, StoryChief is a good option. With StoryChief’s smart calendar, you can better strategize and plan your content strategy across channels. It not only displays your timetable; it also allows you to assign collaborators to tasks and filter by campaign. StoryChief self-describes their tool as a “content distribution platform” that unifies analytics and publishing across multiple channels for a more simplified approach to content creation. Best of all, it syncs with your favorite calendar apps as well as HubSpot.

10. ClearVoice

Content Creation and Management

clearvoice editorial calendar

Image Source

So what about content planning and creation? ClearVoice offers content creation tools to fit into your workflow. While their big claim to fame is their Talent Network Search which allows you to find and connect to content creators to work on your projects, ClearVoice also has features for task management for internal and external collaborators. You can create, edit, and approve projects in an interface that makes editorial management easy. They also have a dashboard and dynamic editorial calendar with plenty of interactive functionality, and there’s integrations with other popular software.

11. Zerys

Content Creation and Management

zerys content calendar feature

Image Source

Zerys is another platform that matches you with your ideal content creation freelancers. However, it markets itself as a platform dedicated to content success, offering features for content planning, production, publishing, promotion, conversion, and analytics. You can manage unlimited content projects, plan keywords and titles for blog content, hire writers, and view all deadlines on an integrated calendar. Your in-house writers can use the platform, too, with the project management features that Zerys offers. It also integrates with HubSpot so that publishing is a breeze.

Social Media Templates

HubSpot’s Social Media Calendar Template

If you’re new to setting up social media calendars, HubSpot offers a pre-made, free, and downloadable template that you can use to schedule out full weeks of posts. 

HubSpot's Free Social Media Calendar Template

HubSpot’s Social Media Content Calendar Template for Startups

This template is very similar to the one seen above but also has tabs that work as a repository for content ideas. The template also includes helpful tips for posting on specific social media networks. 

Social media idea repository tab on Social Media Calendar template from HubSpot

If you’re aiming to get all of your ideas down in order to develop a big-picture plan for your social assets, we recommend starting with this template. 

Getting Started on Your Social Media Schedule

Now that we’ve reviewed a few helpful tools to kick your social media strategy into high gear, experiment with them. Every social media team is different, and it could be a combination of these tools that helps you execute your strategy efficiently to drive ROI. 

Editor’s note: This post was originally published in 2017 and has been updated for comprehensiveness.

social media content calendar

10 Free Google Tools All Content Marketers Should Use

10 Free Google Tools All Content Marketers Should Use

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier.

But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance.

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro.

Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal.

When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.

It doesn’t matter if you’re a content marketing beginner or have many years of experience under your belt, this post could change your approach.

Below, I’ll discuss 10 free Google tools that all content marketers should use.

You may not use all of these tools, and some might not suit your marketing strategy. Even so, I’m confident that you’ll find one or two that can alter your approach for the better.

Are you seeking a tool that helps you find and target the best keywords for your business?

While there are many to choose from, the Google Keyword Planner remains one of the best ways to conduct keyword research.

There’s a lot to like about this free tool, including the fact that it’s extremely simple to use.

As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost.

My top suggestion for using this keyword tool is simple: experiment, experiment, and then experiment some more.

The more searches you run, the more you’ll understand how the tool works. Also, multiple searches give you a better idea of which keywords best suit your site.

For example, “content marketing” may be your primary keyword. In a perfect world, you’d rank at the top of Google for this term.

However, you know that this will be difficult. You also know that there are long-tail terms that can increase your search results.

This tool helps you uncover these terms. Check out this screenshot:

With this in mind, you now have a better idea of what to do next. Maybe you find that “b2b content marketing” is a keyword that makes sense for a future blog post.

At that point, you can plug the term, in as your primary keyword, to dig up even more long-tail ideas.

Even though Google Keyword Planner appears to be nothing more than a basic tool, it does everything right for content marketers who want to uncover keywords that can improve the bottom line: the search result it delivers.

Pro tip: If you want more information, try a dedicated keyword planner like my tool Ubersuggest.

What goals have you set for your content marketing strategy?

If you don’t know the answer to this question, now’s the time to take a step back and reassess your situation.

If you’ve already set a few goals, there’s a good chance that many of them are based on search engine results and related statistics. If so, you need to become familiar with the inner workings of Google Analytics.

No two people use Google Analytics in the same manner. But, there are several things to keep in mind if you’re a content marketing professional.

To start, you can use this tool to get an instant snapshot of your performance over a particular period of time.

This alone will give you a clear idea of whether or not you’re on track to achieving your goals.

From here, you have the ability to dig deeper for more data.

As you click-through to each section, you’ll find yourself digging deeper and deeper. For example, I always enjoy checking out my top pages for a particular time period.

This gives me a clear idea of what’s working and what isn’t, in regards to topic selection, the type of content that I’m providing, and whether readers are sticking around to see what I have to say.

The more you use Google Analytics, the easier it is to focus your time on the data that has the biggest impact on your site.

Similar in many ways to Google Analytics, the time you spend with this free tool is never a waste.

There’s so much to learn from the Google Search Console. You could soon find yourself spending hours combing through data.

In addition to reviewing your site’s overall health, there are several other things you can do with this tool.

My favorites are all listed under the Search Traffic drop-down:

For example, Search Analytics allows you to quickly analyze your performance on Google Search.

If you’ve ever wondered how your keywords are performing, you can click the Position box to learn more. This will show you the average position for all of the keywords that appear in Google Search.

Content marketers should become familiar with everything the Google Search Console can do for them. Even if you only use it to track a few key metrics, it’s well worth it in the long run.

Do you find it difficult to continually generate fresh ideas for your blog and other content marketing opportunities?

There’s no denying the fact that the search engine giant’s Keyword Planner provides hundreds of keywords related to your business and industry. Even so, this isn’t always good enough, when it comes to creating compelling content. In other words? You need another way to perform keyword research.

This is why I make it a habit of checking Google Trends, when I’m brainstorming new blog ideas.

With this tool, you can explore any topic to see what’s trending. You can also view “stories trending now,” to see if there’s anything that matches your industry and the approach that you want to take.

For example, the upcoming World Cup is sure to be a hot topic.

Is there a way to tie this into your blog or other content marketing efforts?

If you write about sports, you know there’ll be plenty of information to keep you busy. But, even if you don’t, you can use Google Trends to help you get creative.

Sticking with the example above, maybe you could write a blog post entitled: “How the World Cup is Using Marketing to Drive Views.”

With this title, you’re providing your audience with targeted information, while harnessing the power of a trending topic. It’s the best of both worlds.

You don’t need any experience or much time to use this tool. Simply type in your topic and review what Google spits out. From there, let your creative juices point you in the right direction.

Content marketers need a system for recording and tracking data. Furthermore, there may be times when you want to share this information with other team members.

I’ve found Google Sheets to be one of the simplest and most efficient ways to record data, track changes, and collaborate with others.

Here’s an example. I’m often asked about the best way to track email outreach campaigns. While there are many software tools for this, some of which provide a high level of features, some people don’t want to part with the money.

While Google Sheets may not offer the exact same functionality as these tools, it’s still one of the best ways to remain organized. It still has plenty of advanced features, such as the ability to create pivot tables and sort data.

As long as you’re on-board with the idea of regularly updating your spreadsheet, it’s powerful enough to have a positive impact on your content marketing efforts.

Pro tip: you can also use Google Sheets to create a to-do list, which is something most content marketers heavily rely on. Even with a basic list, you’ll always have a clear idea of what you need to accomplish.

Google Alerts is a Google tool that makes it easy to monitor the web for brand mentions, interesting new content, and news. Then, Google sends you an email once a day or once a week — your preference — with a notification if keywords you are interested in are mentioned.

In short, Google Alerts makes it easier to stay on top of news and new content without spending hours a day on social media.

For example, I could set a Google Alert for my name:

As a content marketer, I suggest setting alerts for:

  • Your brand name
  • Your personal name
  • Key industry terms
  • Major competitors

These alerts will help you see new trends fast and might even give you some great content to share on your social media channels.

A big part of content marketing is getting in touch and staying in touch with a variety of contacts.

There will be times when you spend hours sharing a new blog post with influencers in your space. Since email is one of the best ways of doing so, you better be comfortable with the application you’re using.

Gmail has long been my favorite email client, thanks in large part to the built-in functionality. That being said, there’s more to it than meets the eye.

I use a variety of plugins to ensure that my Gmail account does exactly what I need. For example, WiseStamp helps me to create a custom signature. Along with this, I use FollowUp.cc, so that I never forget to follow-up on an important email related to my content marketing efforts.

You don’t have to use Gmail as your email provider, but I strongly suggest giving it a second look, if you’re open to making a change.

With so many plugins to choose from, you should be able to customize your inbox to meet your every need as a content marketer. This alone can save you quite a bit of time and money.

Pro tip: Even if you prefer another email provider for daily communication with coworkers and clients, you can still use a Gmail account to carry out many aspects of your content marketing strategy.

For some companies, GMB isn’t a big deal. For others, such as local businesses, this is not something you don’t want to overlook.

With Google My Business, you can easily get a free business listing on Google. Better yet, this gives you the opportunity to provide a variety of information, including, but not limited to, your phone number, address, and business category.

The benefits of using Google My Business include:

  • The opportunity to get your business in front of customers interested in what you have to offer.
  • People can learn more about your company, based on the information that you provide.
  • Use images to show how your company is unique.
  • Show off customer reviews.

Remember, there is more to content marketing than producing high quality blog posts.

Think about the word “content” for a second. Anything you write about your company and/or anything you can share with others can be a big part of your content marketing plan.

Since Google My Business listings are front and center in the search results, you probably want to use this as part of your content marketing strategy.

If you stay current with my blog, you know I do my best to publish new posts as often as possible.

There’s a lot that goes into creating high-quality blog posts, so I’m always seeking new ways to improve my efficiency.

While I’ve used many tools over the years, to improve efficiency, Google Docs remains one of my favorites. Not only is it free, but it’s extremely simple to use. On top of this, there are tons of features and plugins to experiment with.

Here are some of the things that Google Docs as I work through the creation of a blog post:

  • Checks for spelling errors.
  • Provides an accurate word count.
  • Allows me to easily insert screenshots.
  • Makes it simple to share the document with the rest of my team, such as my editor.

As you know, a big part of content marketing is content creation. If you’re doing a lot of writing, make sure you’re 100% comfortable with the tool that you’re using.

There are other options out there, such a Microsoft Word, but Google Docs has been my top choice for many years.

How do you organize your day, as it relates to content marketing? What steps do you take to ensure that you’re maximizing the use of your time?

Google Calendar is one of the top organization tools among marketing professionals. It doesn’t have all of the features included in some of the paid tools, but it provides more than enough to keep you on track at all times.

Here are some of the ways that I like to use this free tool:

  • Create events for important marketing tasks.
  • Share my availability with team members.
  • Better understand “open spots” in my schedule, as this allows me to make the most of each day.

I don’t use Google Calendar as often as some of the other tools on this list, but it has definitely improved the way I organize my day.

As somebody who understands the demands placed on a marketing professional, I suggest looking into what Google Calendar offers. It may improve the way that you operate.


With only 42 percent of B2B marketers claiming they have a sophisticated content marketing strategy, it goes without saying that there’s always room for improvement, from keyword research that can boost your search volume to using long-tail keywords in your blog posts.

Personally, I enjoy every tool developed by Google. Some are more effective and powerful than others, but each one deserves a second look.

Have you used any of these free Google tools to improve your content marketing efforts? Share your thoughts in the comment section below.

10 SaaS Tools For Sales

10 SaaS Tools For Sales

There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year, and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools.

Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before.

However, there are so many SaaS sales tools available it’s hard to narrow down the choices. Let’s review some of the options.

What Are SaaS Sales Tools?

SaaS sales tools help companies function, manage their schedules, optimize their conversions, and keep their teams updated.

Users of SaaS software download their cloud-based apps for business use. However, when you use SaaS tools, you don’t own the software outright. Usually, you’ll pay monthly, quarterly, or yearly subscription fees. For specific SaaS sales tools examples, think of MailChimp, HubSpot, and Zendesk.

Examples of Tools for SaaS Sales

Multiple SaaS tools are available to help optimize your marketing. They come in various categories, like customer relationship management (CRM), email finders, and automated outreach. Below I’m going to discuss some of them and the benefits for your business.

CRM SaaS Tools

CRM tools enable companies to manage their business relationships effectively. Although these SaaS sales tools are known as customer relationship management systems, their functions go far beyond that. You can also use them for:

  • Internal communications with staff
  • Maximizing your sales opportunities
  • Managing your email subscribers
  • Personalization
  • Nurturing leads
  • Customer relationship building and retention
  • Finding new business prospects
  • Organizing your data and tracking your communications


Pipedrive aims to deliver qualified leads to help you grow your business. It’s an internet-based system that streamlines your activities, allowing you to nurture leads and convert them into clients.

A major benefit of Pipedrive is the 14-day free trial. It’s easy to get started, and you get full access without sharing your credit card details.

To begin your trial:

Click the “Try it Free” link.

Pipedrive gets plenty of positive reviews because it’s easy to customize. However, its ease of use, ability to track prospects, and intuitive interface also score highly among users.

But it’s not all good. Some find issues with integrating apps, while others find reporting is lacking. However, generally, Pipedrive is highly rated.


If you need SaaS sales tools that give flexibility and customization, you may find Salesmate becomes one of your go-to choices.

Salesmate includes multiple features and may enable you and your team to meet goals while building customer relationships and increasing success levels. However, that’s not all it offers.

Like Pipedrive, Salesmate provides customization and integration with multiple tools. Intuit QuickBooks, Zapier, Slack, and Mailchimp are just some options that integrate with Salesmate.

Additionally, Salesmate provides excellent customer support, and its affordability gains it some extra points.

As with most SaaS tools for sales teams, you may find a few aspects don’t work so well. The main concerns are the occasional bug, and some users find time lags an issue.


Podio provides customization, aiming to allow you to run a range of projects smoothly and efficiently.

Podio’s feature-rich system may let you close sales leads and communicate effectively with your team, all while providing a single workspace.

Besides optimizing your organization, you can manage tasks, share files, create workflows, and web forms.

There are already some great positives there, but Podio still has more to offer. For example, it syncs with well-known apps like FreshBooks, Zendesk, Evernote.

However, I ought to point out some of the negatives. The top complaint appears to be a lack of Google calendar integration, and others find the learning curve a bit steep due to Podio’s multiple features.

To get started, you can sign up for a free plan, which will give you access to task management and apps and workspaces.

SaaS for Automated Email Outreach

Email outreach is at the heart of many businesses. However, it’s time-consuming, most emails never get answered, and reaching the right people at the right time is often the most challenging part. Using automated tools can help, which is why most companies surveyed say they use automation.

By sending regular, targeted emails to your subscribers and prospects at specific times, you may be more likely to start a conversation or at least move a prospect further along the customer journey.

Here, I’ll look at a selection of the automated email outreach SaaS sales tools available.


Rather than spending your time sending out cold emails and following up, Klenty automates these tasks. With Klenty, you can send out personalized emails and follow-ups at a high volume, and you can integrate it with tools like Pipedrive and Salesforce.

In addition to automation and personalization, Klenty offers deliverability and can reduce repetition. Other pluses include affordability and easy email scheduling. If you want a complete system, you can integrate Klenty with a CRM.

Just a couple of negatives, though. You may find the UI looks dated, and it could work better with mobile devices.


Postaga is an outreach tool. It:

  • Automates outreach
  • Promotes content
  • Creates backlinks and social shares

You can also use Postaga to find key contacts, discover guest posting opportunities, and analyze your content.

In addition, Postaga comes with an AI outreach assistant built in. If you want to try before you buy, Postaga offers a free plan.

On the downside, some find Postaga challenging to get a grip on. However, Postaga has plenty of tutorials available to provide guidance and offers a responsive customer service team.


Another email automation tool is MailShake. It’s a simple to use platform aimed at delivering more prospects to your sales team. The program provides tools, templates, and automation, which combine to streamline your outreach efforts and increase your ROI.

Like Klenty, MailShake allows you to send large volumes of personalized emails to potential customers. You can then establish a set of tasks designed to engage with prospects through email and phone.

One benefit of MailShake is its live training and concierge onboarding, which makes it accessible to everyone.

However, some are iffy on MailShake’s limitations. It only works with Gmail or G Suite, and some feel it’s a bit pricey.

MailShake provides two packages: $59 per month for email outreach and $99 per month for sales engagement.


Are you looking for a set of straightforward outreach SaaS sales tools that provide you with the essentials for prospecting, scheduling meetings, and following up? Then the Yesware add-on for Outlook and Gmail could be just what you need.

In addition to its tracking, reporting, and analytics features, Yesware gives you template analysis. This function allows you to see how well your templates perform and if they need some tweaking for better results.

Another feature worth highlighting is the “campaigns” dashboard for viewing your open, click, and connect rates.

Yesware offers three plans: Pro, Premium, and Enterprise. Pro ($15 per month with an annual subscription) is relatively limited, but it can give you some of the essential information you need. Premium ($35 per month with a yearly subscription) allows more automation and customization, and Enterprise ($65 monthly with an annual subscription) lets you access all the site’s features.

SaaS and Email Address Finders

Finding the exact contact details for the correct person is a challenge all marketers face. However, this task may be made simpler with an email address finder.

Email finders exist to help you locate the contact details you’re searching for. They generally offer several potential email contacts and other essential information like phone numbers and social media details.

Some are free, but with limitations, while others charge a monthly fee and integrate with CRM systems.


RocketReach connects marketers with decision-makers and uses the world’s “largest and most accurate database of emails and direct dials.” According to their site, RocketReach holds contact information for millions of professionals.

It’s easy to get started. Just download the Chrome or Edge extension or sign up to try it out.

If their basic search doesn’t give you the information you need, there’s always the advanced search option.

Another way RocketReach could aid your marketing is through its outreach service. This allows you to send emails from your regular mailbox and enables you to fine-tune your communications through email analytics.

  • Bulk lookups
  • Salesforce and Zapier integrations
  • AngelList.and LinkedIn lookups

RocketReach is a bit pricier than some other options. Their Essentials level at $588 per year allows 1,920 lookups all year, while Pro ($1,188) allows $4,500 and Ultimate ($2,988) gives you 12,000. But, the features may make this option worth it if you have the room in your budget.


If you’re looking for an email address finder that integrates with tools like HubSpot, Salesforce, and Pipedrive, consider Dropcontact.

As well as providing essential contact details and CRM integration, Dropcontact identifies duplicates, merges contact files, and provides verified B2B emails and phone details.

As this company is based in France, its pricing is in euros—and its prices begin at only 16 euros per month.


Have you ever looked at a LinkedIn profile and thought you’d love to connect with the person via direct email without contacting them to ask for that information? LeadLeaper lets you do that. Simply go to the LinkedIn profile you’re interested in, click the LeadLeaper icon in your browser, and you should get their contact info.

Available as a Chrome extension, one of Leadleaper’s most obvious advantages is its free option. The free version provides access to 100 leads a month and LeadLeapers’ lead manager.

To unlock other features like integration with G Suite, duplicate deletion, and multi-lead management, you’ll need to upgrade the Growth package at $19 a month or the Professional subscription at $29 a month.

A considerable advantage of LeadLeaper is its affordability and tracking features. It also rates highly for its usability and integration with LinkedIn Navigator.

On the negative side, you may find the lack of customization an issue, and there’s a couple of complaints about the bounce rate. However, LeadLeaper is highly rated overall, and it can count Gartner, IBM, and Amazon among its many clients.

B2B Lead Databases and SaaS

Successful marketing begins with a well-organized list of prospects. You might call this your B2B lead database, or you may have an alternative name for it. Either way, a detailed B2B lead database includes quality contact data along with the information you need to market to your prospects.

Here’s a quick look at two of the most popular B2B lead databases around.


Designed with B2B sales and marketing teams in mind, ZoomInfo is a cloud-based market intelligence platform. It gives marketers access to an extensive database. Further, it has numerous SaaS sales tools built in to help you target your services at the right time, such as their streaming intent tool.

You’ll find a contact and company search option for those looking for the basics, and the ReachOut lead generation Chrome extension is another useful add-on.

There are plenty of other positives as well, including Zoom University and a custom solution option.

There are some minuses I should highlight, though. The main one is some feel contact details need updating more often, and some users struggle with integration.


Leadiro is a B2B data platform holding the details of 49 million contacts. Its features include geotargeting, prospecting tools, and targeted list creation.

You’ll find a free trial and free subscription available, which gives you unlimited database access. Paid for packages start at $99 a month.

Leadiro scores highly for its ease of use and quality data. However, like similar systems, you may find duplicates, and the interface looks dated to some.


SaaS sales tools make every stage of the marketing process more manageable. From finding the necessary contact details to managing conversations, automating outreach, and nurturing leads, you’ll likely find a SaaS tool available that will help your business in the areas you need it most.

Not every tool is perfect, and they won’t all be suited to your company. However, the SaaS tools for business I’ve detailed are highly rated overall, and they’ve attracted many satisfied users.

Perhaps the most significant benefit of many of these SaaS sales tools is they integrate well with other platforms to streamline your processes further and maximize your results.

What SaaS sales tools do you find useful?