4 Tools to Automate Instagram Scheduling

4 Tools to Automate Instagram Scheduling

Out of all of the major social networks, Instagram has remained one of the most closed.

  • It doesn’t let you put links in your captions.
  • It hasn’t added as many other functions, though we do now have Instagram Stories. 
  • For a long time, it didn’t allow third-party apps to post to the platform.

That last point was especially tricky for digital marketers.

The benefits that services like Hootsuite and Buffer brought to managing other social networks didn’t carry over to Instagram.

You couldn’t plan your content ahead of time and publish it automatically like you could on Twitter or Facebook. That means when you wanted to post something to Instagram, you had to be there to push the Share button.

Luckily, Instagram changed that in 2018 by allowing businesses to schedule their posts on Instagram via an API. 

That makes it easier than ever to take advantage of Instagram’s high engagement rates

Having an Instagram community is part of a crucial strategy of social proof, something you can leverage to increase your conversions.

This means you might be ready to explore scheduling apps that let you organize, upload, and preview your Instagram posts.

To help you succeed on Instagram, I’m going to show you how to use four different tools to automate your Instagram content scheduling.

Let’s get started.

4 Tools to Automate Instagram Scheduling

One of the best ways to engage your Instagram audience is to post engaging content on a regular basis. These tools make that much easier — you can schedule posts, so they go live when your audience is most active. 

#1. Later for Instagram Scheduling

The first app I’m going to show you is called Later. It’s a social media scheduling tool that works with Instagram, Pinterest, Facebook, and Twitter.

The best part about Later is that it’s free for up to 30 scheduled posts per month. If you’re posting once a day, this is really good news.

But you will need a premium plan if you’re going to use video, so keep that in mind.

As a tool, Later has two primary benefits.

The first benefit is that it lets you preview your posts so you can see what they will look like as part of the bigger picture — your entire Instagram account.

This is very helpful for marketers who want to have a harmonious Instagram page.

The second benefit is that you can synchronize your images directly from services like Dropbox and Google Drive.

That means skipping the pesky step of saving your images to your camera roll on your iPhone before posting through to Instagram.

Let me show you how it works.

You need to create an account to get started. Once you’ve entered your Instagram information and chosen a name and timezone, you arrive at the main dashboard.

It looks like this:

To be able to schedule posts on Later, you need to download and sign in to the Later mobile app.

Once your mobile app is connected, your dashboard looks like this.

To get started using Later, you need to add media. You can either drag images to the media library or connect to Google Drive or Dropbox.

Later is great because it lets you organize a lot of content quickly in two different ways.

First, you can select the option to see only the content you haven’t posted or content that you’ve starred.

The more in-depth option is to add labels to your images, which you can then filter to only see certain types of images.

To add a label, click on the image.

Then create your label.

Now you can go back and filter your images.

If you don’t have a lot of images in your media library, it probably isn’t worth your time to go through and label them.

But if you have thousands of images, taking some time to organize them can save you a lot of scrolling over the long run.

There are a couple of different ways you can create a post in Later.

The first is by clicking directly on the image itself.

The post creation window posts up. You can edit your crop and add a caption for the post.

Then, at the bottom of the window, you select the date and time you want.

The scheduled post is now on your calendar.

You could also just drag and drop the content from the media library into the calendar at the slot for the time and date you want.

When you do this, it automatically opens the pop up to write in the caption. The date and time are already added to the bottom.

When it comes time to post your content, they will automatically post your content.

#2. Agorapulse for Instagram Scheduling

Agorapulse promises to centralize your social planning in one place. There’s an option with a free trial to see if it’s right for you.

Like Later, it provides scheduling for the major social networks. I’m going to focus on the Instagram scheduling for this article.

To get started, click on the “Start my free trial” button at the top.

There is a caveat, however. You have to connect with your Facebook account. You cannot just create an account with your email address.

Then there are a couple of different authentication steps before Agorapulse asks you which accounts and pages you want to connect with. You can skip the Facebook and Twitter step and just do the Instagram account.

When you get logged in, the first screen you see is your inbox. Your inbox is a collection of all the comments from your Instagram posts.

This is a great way to be able to engage with people who have engaged with you. For a community manager, this is especially convenient.

What we’re concerned about for this article is publishing, so click on the Publishing tab.

The Publishing tab gives you a calendar view showing when you’ve already posted. For days in the future, you have the option to click on the calendar date to schedule a post.

You can also click on the Schedule Post button on the menu on the right.

The pop-up box allows you to create your post. You can upload media directly through this box.

Once you’ve uploaded your media, you will get the prompt to download and install the Agorapulse mobile app, which works more or less exactly like the Later app I showed you above.

A cool feature of Agorapulse is the Instagram view, which gives you a preview of what your post is going to look like directly in the post creation pop up.

Once you’ve installed the app, you can add your post to your queue.

Another cool feature is the time slots option for your queues.

You know how you can see your Insights in Instagram?

If you scroll down, you can see when your audience is most active for each day of the week.

Then, in Agorapulse, you can set up a default time slot for each day of the week. That way, when you add your posts to your queue, it’s automatically assigned to the best time for that day.

Agorapulse is also advanced when it comes to reporting and identifying your top followers. You can see who interacts with you the most in a glance and who your most influential followers are.

#3. Autogrammer for Instagram Scheduling

Another platform that promises to centralize your social networks’ scheduling is Autogrammer, which offers a free seven-day trial.

It’s much faster to get started with Autogrammer than Agorapulse. Once you’re in, you can add your social network accounts from the menu on the right or from the green button in the middle.

To add an account, type in the details in the pop-up.

When your Instagram account is connected, you will see the prompt to add a post.

Just like with the other services I’ve outlined, you can upload an image directly, add a caption, select a time, and add multiple social networks if you want to publish to Instagram and Facebook at the same time.

The post comes up in your queue.

The interface is designed to be as simple as possible, but you can still access things like the calendar view by clicking on the Scheduled Posts option at the top.

Like the other services, you can add a new post directly from the calendar view by clicking on each date’s little plus button.

Finally, there’s a Bulk Upload option if you want to add multiple media files at one time.

#4. Sprout Social for Instagram Scheduling

For a more robust option in terms of functionality, Sprout Social could be a way for you to go.

Like the other platforms, there is a free trial to get you started. It lets you evaluate if the interface and functionalities are what you’re looking for.

The free trial is super important for Sprout since the plans can get really pricey. It’s positioned more as an enterprise service.

You might want to take that into account before you get hooked.

I want to point out that if you’re just starting out, there’s a standard service that runs $59 per month instead of the basic plan that starts at $99 per month.

You can find that option hidden below the other major plans.

You can start your free trial with any of the options.

After entering your email address, you can link your social accounts.

The more expensive plans let you add more social profiles. The standard plan lets you add five.

The next screen in the setup window. It will ask a little more about your business since Sprout catered more towards business and enterprise clients.

Since we’re concerned with scheduling on Instagram, click on the Publish & Schedule option.

You will still have access to the other features of the platform, but Sprout will immediately orient you towards the publishing features and a video explaining how to publish and schedule. That’s a nice touch.

To create a post on Sprout, you are always only one click away with the green Compose button on the top right. The pop-in window resembles the other services I’ve already shown you.

The publishing tab shows a calendar view that lines up your scheduled posts. You can adjust the date range on the right to see more or less time.

When it comes to Instagram scheduling, the mechanism is similar to the other services I already described. You download the app and connect your Instagram. 

Then, you have to follow the steps to go through and share the content on Instagram via the Instagram app.

Sprout goes further than the other platforms I’ve outlined in both its project management capabilities and its focus on helping you grow your accounts.

Take, for example, the tasks tab.

As people interact with your Instagram account, you can manage your messages in the messages tab. By adding a task to a message, such as reply or contact this person, your task will show up in the tasks tab.

This is helpful when working in teams where a community manager can centralize the responses that are needed by going through and assigning who needs to do what.

You can also label someone as a potential lead, and make sure to follow up with them in a way that’s more sales-oriented than a simple response to a comment on an Instagram post.

The other cool feature on Sprout is the Discovery tab. The Discovery feature lets you created customized searches around hashtags to find people to interact with.

You can also use a geo-filter to narrow your search to a specific geographic area.

If you click on Suggestions on the menu on the left side of the screen, you will be able to find more people to follow who either follow you or who have interacted with you.

This is especially helpful if you’re managing a big community and you want to go through and find new, key people who are closer to helping you boost your business since they already know you.

Conclusion

Instagram finally allows automatically publishing on their account — at least if you have a business profile. 

Now it is easier than ever to schedule Instagram posts at the best times during the day and week to reach the maximum number of your followers.

To properly execute your Instagram strategy, use an Instagram scheduling tool, and make sure you avoid common mistakes.

Each platform offers different benefits, and above all, different interfaces.

Some interfaces will naturally be more comfortable for you. The only way to know is to test.

Once you find the right one, it will go a long way towards helping you execute a successful Instagram strategy.

What apps do you use to schedule posts on Instagram?

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space.

If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed.

One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing.

How Using Social Media Influencers Can Grow Your E-commerce Brand

Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results.

This is a highly effective strategy. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

Marketers like influencer promotions too. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian.

Working with micro-influencers, who have smaller but more targeted audiences, might be the way to go. However, you still have to deal with finding the right influencers, managing communications, making sure influencers create the posts you pay them for, and tracking campaign efficacy.

For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth.

So what’s the answer?

Try using influencer marketing tools for e-commerce brands that make working with influencers easier by bringing the influencers to you.

Why Your E-Commerce Business Should Use Influencer Marketing Tools

E-commerce is a highly competitive market. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from.

The Baymard Institute found that after going through the difficult trials of browsing products, filling a cart, and committing to a purchase, two out of three users will end up abandoning their cart.

Even if you can grab shoppers’ attention, you also have to keep that attention if you want to drive conversions.

For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work. Influencer marketing tools can help connect you with hundreds of powerful influencers.

In addition, influencer marketing tools often offer marketing tools such as automated emails that reduce other e-commerce challenges, like cart abandonment.

Here are a few other benefits of influencer marketing tools for e-commerce brands:

  • Letting the influencer choose the brand or product means the person using your product is more likely to be genuinely interested in it. This makes their content more authentic.
  • Tools give you access to a wider range of influencers instead of focusing on who you already know, including micro-influencers.
  • Influencer tools can help you track influencers’ niches, the quality of their audiences, and their engagement rates so you know the influencers you work with are legitimate.
  • Tools that take care of all communications, post content, and monitoring, thereby simplifying the process, meaning brands can sit back and enjoy conversions without the hassle of striking and sealing deals.

Statista, a company specializing in market and consumer data, found that 88% of U.S. consumers used coupons for shopping in 2020. Discounts and coupons are proven methods of retaining customers and increasing brand loyalty. 76% of consumers rate discounts as top-ranking factors for purchasing, according to RetailMeNot.

As a marketer, this offers an opportunity to cater to a wider audience while simultaneously promoting products.

By using influencer marketing tools, consumers can get a good deal and value for their money. The added incentive of discounts has the potential to attract new customers by drawing them in with savings and payment options.

Looking for more ways to boost your e-commerce presence? Find out how you can drive 10 times the e-commerce sales with a $0 budget.

Influencer Marketing for E-Commerce: Tools to Help Grow Your Brand

Brands have stepped into the scene and are finding creative ways to leverage consumer marketing techniques.

SwayPay

SwayPay offers discounted rates for influencer promotion, which can offset added costs like shipping, tax, and fees. In addition, SwayPay offers a simplified payment option that tailors itself to consumer needs.

As users browse through online stores, they see special SwayPay pricing available on products. When they go to purchase a product, they will be asked to add their Instagram account handle. Adding this information lets them know what discounts they may be eligible for and how many Instagram posts will be required to earn the discount.

A user’s “sway” determines their discounts, which means the more followers they have, the less they have to pay. This ensures the posts you are trading for will benefit your business, not simply fade out into the social sphere.

In the SwayPay checkout, the user will pay the full dollar amount of the product, without the discount. Then, they have 30 days to make the required posts and keep their discount.

This means a shopper could pay for a $150 item with $90 and two Instagram posts. SwayPay requires shoppers to tag them in each post, so compliance is mandated.

For businesses, this system opens up a range of new conversion opportunities. Customers are now incentivized to complete their purchase and engage in online marketing of the product.

The SwayPay app boasts their retailers receive twice the number of branded Instagram posts, 17% engagement increases on SwayPay posts, and up to 13% of all processed sales coming through their app.

Currently, the app only works with Shopify and Instagram. They are hoping to branch out in the coming quarters and integrate their platform with the likes of TikTok and BigCommerce.

SwayPay plans to introduce more ways to sway, such as a SwayScore that would score user purchases and reward them with extra discounts or prizes. They also plan to implement a Live Receipt feature to let users generate sales more directly through affiliate payments.

At the moment, SwayPay offers the best ease and accessibility for consumers. Seeing the discount at point-of-purchase as well as a clear and direct promotion task is unique and, if their strategy works out, will help brands connect with influencers more often and more efficiently.

Dealspotr’s Influencer Marketplace

Dealspotr is an online platform that connects influencers to brands and offers discount codes through their website. They call themselves “the LinkedIn of influencer marketing” and are essentially a meeting place for brands and influencers.

Brands can offer “free product campaigns” that supply products directly to influencers, or they can choose a “promotional fee campaign”, where they pay influencers a designated rate in exchange for promotions.

This gives brands greater visibility without having to find the right influencers and adjust the process based on what works best for your brand. For example, you can offer influencers an exclusive discount code for their followers or partner with specific influencers that fit your niche.

You can fund an influencer campaign with as much or as little as you like, though Dealspotr does recommend offering at least $100 if you want to work with small to medium-sized influencers.

Unlike SwayPay, Dealspotr doesn’t offer a point-of-sale option. That means their customers can set up deals on the platform but will have to find workarounds to get those discounts applied to their orders.

Heepsy

Heepsy is an influencer search and marketplace that connects brands with more than 11 million influencers on sites like Instagram, YouTube, TikTok, Twitter, and Facebook.

Like other influencer tools for e-commerce, Heepsy makes it far easier to connect with influencers. In addition, Heepsy provides data about influencer audiences, engagement rates, and gives influencers an “authenticity score.”

You can also create influencer lists, make sure they don’t have a ton of fake followers, and even monitor the effectiveness of campaigns.

All this data makes it easier to find the right influencers for your e-commerce brand — and make sure your influencer campaigns are driving sales.

If you don’t want to deal with managing the influencer process, Heepsy can handle it for you with their influencer campaign management service.

Shopify

Shopify is best known as an e-commerce solution for building stores. However, there’s a lesser known tool you can use with influencer marketing as well.

Shopify also offers group discount options, which can help you create special rates for your influencer community. By using the code, influencers can receive a predetermined commission based on your agreement.

You can also add influencers to a specific customer group so that no one else can use that code — which protects you from giving deep discounts to everyone if the code gets leaked.

While not as full-featured as some of the other influencer marketing tools (there are no pay features or influencer marketing metrics, for example), this is an easy way to leverage influencer marketing if you already have a Shopify account.

Conclusion

As the popularity of e-commerce continues to grow, finding cost-effective advertising platforms will become more and more important.

You can offer customers discounts on products in exchange for Instagram posts. These posts act as influencer marketing channels and allow your products to be seen by more people, more often.

By offering discounted rates, which research says improves buying behaviors, you open up your market to new customers.

Likewise, tapping into influencer promotion is a great way to spend less on advertising and keep your budget where you want it to be.

What benefits have you found through influencer marketing for e-commerce?

Top Social Media Tools You Need to Use in 2021

Top Social Media Tools You Need to Use in 2021

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.

The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

However, social media can be extremely time-consuming. It also spans so many diverse tasks, ranging from data-based activities like tracking analytics, to creative jobs such as designing graphics.

Download Now: Free Social Media Calendar

It can be difficult to find the skills and manpower needed to execute a good social media strategy — which is why you need social media tools to help you out.

Below, we’ll cover the top social media tools you should be using in 2021 to help you save time and increase conversions.

What makes for a good social media tool?

Although the term “social media tool” is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have.

It saves you time.

The goal of a social media tool is to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won’t focus on quality.

It helps you increase brand awareness.

One of the biggest benefits of social media is its ability to increase your brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind.

Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it’s an Instagram scheduler like Later so you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness.

It’s easy to use.

Social media tools are only a time-saver if they’re easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.

Many social media tools provide tutorials on their websites. Others, such as Kicksta, have top-notch customer service so you can get immediate expert advice if you need help getting off the ground.

It’s affordable.

Social media tools should be affordable (and most of them are). Many high-quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories.

With social media tools, there’s no need for you to go back and forth with the accounting department trying to get your budget approved. Most social media tools are already budget-friendly so all you need to do is sign up.

It keeps you organized.

One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy.

For example, HubSpot’s Social Inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later.

1. HubSpot’s Social Inbox Tool

Price: Starts at $800/month, included in the Marketing Hub Professional tier

HubSpot’s Social Inbox tool saves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.

HubSpot also integrates all of your marketing with your CRM, so it’s easy to figure out how many leads and customers you’re receiving directly from social media. “HubSpot Marketing Hub … puts the potential of corporate marketing within everyone’s reach,” one customer says.

top social media tools hubspot social inbox

2. Kicksta

Price: Starts at $49/month for individual creatives

Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service “likes” around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.

Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,” says Ryan Beltran, CEO of watch company Original Grain. “It’s great for social proof too!”

top social media tools kicksta

Source

3. Lightroom

Price: Starts at $9.99/month

Adobe’s Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it’s critical your business’s social media accounts showcase vibrant, on-brand photos.

Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don’t have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.

top social media tools lightroom

Source

4. Canva

Price: Free, or starts at $9.95/month

Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company’s social media accounts. The website has dozens of templates — everything from Facebook banners to Instagram stories to Twitter posts — so if starting from scratch to create social graphics seems intimidating, use a template instead.

One user said, “Canva has been a lifesaver to me and my business. No more hours sitting in front of the computer coming up with graphics for social media post[s] or Pinterest post[s].”

top social media tools canva

Source

5. Unfold

Price: Free

Described as “a toolkit for storytellers”, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.

It’s an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

top social media tools unfold

Source

6. HypeAuditor

Price: Starts at $200/month for 50 reports

You’ll never earn money from fake followers — they just make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. That’s why HypeAuditor weeds out fake followers on your Instagram account to help you determine your organic reach.

Additionally, HypeAuditor analyzes your audience to figure out where they live, their age and gender, and which of your followers are ghosts.

top social media tools hypeauditor

Source

7. Retouchup

Price: Starts at $0.25 per image

The website Retouchup provides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don’t do the work yourself — instead, just submit a photo and the website’s experts will edit the photo for you within 24 hours.

“You’re making me look like an awesome photographer!” one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.

top social media tools retouchup

Source

8. Marketing Video Builder

Price: Free, or starts at $33/month.

Marketing Video Builder by Animoto helps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don’t even need editing experience to get started.

You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience. Additionally, if you’re a HubSpot customer, you can integrate that account with your Animoto account.

top social media tools marketing video builder

Source

When you create videos, you can use a pre-built storyboard template curated by either Animoto or HubSpot. Alternatively, you can make a video from scratch. When you’re done, you can export the video to your HubSpot file manager with one click and manage it from there.

Animoto also integrates with Getty Images, Facebook, YouTube, Twitter, and LinkedIn, so you can have video tools for a good portion of social media platforms all in one place.

In addition to the HubSpot Social Inbox Tool, which is helpful while planning and executing campaigns, these social media campaign tools are also helpful to add to your tool belt.

1. Falcon

Price: $129/mo.

Falcon is a social media management platform that allows you to create posts for social networks on a collaborative content calendar.

It integrates with HubSpot, Microsoft, and Salesforce to help users streamline marketing tasks among teams. For a visual to see how Falcon integrates with other software, refer to the photo below:

top social media tools falcon

Source

HubSpot customers can use this integration to create audience segments. These segmentations will help you target your customers with social media posts, making sure your content is being seen by the right people. Any changes you make within HubSpot will automatically transfer to Falcon, so you don’t have to worry about manually updating content.

2. Quuu

Price: Free, or starts at $19/month.

Quuu is a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You’ll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you’ll always have relevant posts for your audience.

top social media tools quuu

Source

If you’re a HubSpot customer, you can integrate the two platforms. Quuu finds the best content for your social profiles, and HubSpot lets you control those suggestions. You can go to your draft folder via HubSpot and pick which content you want to upload if your Quuu account isn’t automated, which you can change.

Quuu looks for content so you don’t have to. The tool also integrates with Buffer, Hootsuite, and Socialbee.

3. Later

Price: Free, or starts at $7.50/month

Social media marketing platform Later lets you plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.

You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin.Bio feature for Instagram helps your posts become instantly shoppable.

“I love that you can either use it via the website or app on-the-go,” one user remarks. “It is one of those apps that I could not live without … Later is [a] super easy tool to set up.”

top social media tools later

Source

There are numerous choices out there for high-quality social media tools. Ultimately, it’s your job to decide which tool is the best fit for your needs, your budget, your campaigns, and your marketing goals.

4. Design Wizard

Price: Free, or starts at $9.99/month

This tool lets you create different types of content, like photos and videos, with no professional editing experience required. If you have a limited budget and time on your hands, this free visual content tool is ideal for you.

Design Wizard has a library of over a million multimedia graphics for inspiration and use. Plus, all images are licensed for commercial use, so if you use one from the site, you won’t run into copyright infringements.

top social media tools design wizard

Source

Over to You

Your beautiful, on-brand images will be able to integrate with HubSpot. You can manage all of the files you create with Design Wizard from your HubSpot account, which you can use for campaign posts.

Need a painless way to track your social interactions? Try HubSpot’s social inbox tool today.

Editor’s note: This post was originally published in May 2019 and has been updated for comprehensiveness.

social media content calendar