How Much is My Website Worth? Best Website Valuation Tools

How Much is My Website Worth? Best Website Valuation Tools

How Much is My Website Worth? Best Website Valuation Tools


Have you ever wondered how much money you would get if you plan to sell your website? Whatever type of website you are running, as long as it is generating income, you can sell it for a multiple of 20-50X of monthly net profit.

But the biggest question is:

How much is your website currently worth?

What should be the selling price of a website?

Well, this is where website valuation tools come into the picture. These valuation tools consider a ton of things like:

  • Your website income
  • Your website expenses
  • Domain age
  • Type of website

And a few other factors in determining the best selling price of your website. Depending upon the complexity of running your website, you could expect 2-5x of your yearly net earning as your selling price.

Anyways, rather than shooting in the dark, let’s take the aid of these website worth calculators to find out how much really is our website worth.

How Much is my Website Worth? – Top Website Value Calculators

1. Flippa Website Valuation tools


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Flippa is a well-known name in website buying/selling space, and they have been around for years. Flippa offers a free business valuation tool, which lets you access your website potential selling value within minutes.

If you are happy with the price, you can also list your website for sale on Flippa for free. When I tested this tool, I also got a free consultation call from Flippa team about how the valuation is done, and it was insightful. You could also learn a ton of thing on such free call, such as how to do things which helps in a higher valuation of your website, how to optimise your listing and other queries.

Practically, I have always purchased websites and never sold any. One day when I would sell a site, I would share all these info with you. For now, you can take a free test using website value calculator.

2. Empire Flippers Valuation tool

Empire Flippers is another big name in the website flipping space, and I had a chance to meet their leadership team at DMSS Bali. Their website valuation tool is one of the best, and easiest to use.

See the screenshot below:


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You simply select the type of online business you are running, and fill up the free valuation form to find the potential selling number.


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Empire flippers require you to create a free account, and you can evaluate unlimited websites. Once you are ready, you can also put your online business for selling on Empire Flippers.

Over all, the Empire Flippers website tool is recommended by many pros who are into the website flipping business.

3. AdSense Benchmark tool


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Using this free tool by SEMRush, you can find how much a website has potential to make from Google AdSense. This tool is handy when you are buying/selling a website which is primarily monetised using Google AdSense.

Now whatever value this tool shows, the site potential selling price could be anywhere from 20x-50x. So according to AdSense valuation tool, ShoutMeLoud.com is worth only $845000, even if we take 50x as multiple. However, the fact is we make more than $16,900 a month, and this is one reason I always recommend our readers to use Affiliate marketing over AdSense to monetise a website.

4. Ahrefs Traffic value

This is another smart way to identify the real worth of a website. Ahrefs which is a popular SEO tool shows the traffic value of a website.

  • To use this feature, login to your Ahrefs account and go to Site explorer.
  • Enter the domain name of the website (Could be yours or others)
  • And it would show you the traffic value


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According to Ahrefs traffic value feature, the estimated value of ShoutMeLoud’s target’s monthly organic search traffic is $199K

And even if we do 35x for this, the potential selling price for ShoutMeLoud should be $199K * 35.

You can use this to identify the website worth using their traffic SEO value, which is idle most times.

Over to you: What is the real worth of your website?

Doing a website valuation test gives an idea about the true potential of a website. It is also the gateway to the world of buying/selling website, which is a lucrative online business in itself. A lot of online marketer I know who are into this business, and are comfortably making 6-7 figures income by flipping websites.

There are a few important factors which contribute to proper buying/selling of a website, such as:

  • SOP ( Standard operating procedures ) – This is a document which constitute how day to day activity are done. Having this document for a big site is essential, and helps the new owner to quickly integrate your process with their own.
  • Income and expense record: To get the right valuation, you should be maintaining a proper book of accounts, or atleast have a clear income and expense report.
  • Transferrable accounts: If you running an affiliate website, you should be in a position to transfer everything to new owner. This is one reason I highly recommend to use a business email like a[email protected] to signup for business related stuff.

Ofcourse there are more factors to this when you plan to sell the website, and platforms like Empire Flippers, Flippa are doing a great job to help online business owners sell their website at a great multiple.

Now, if you have an experience of buying/selling website, I would love to learn more about it. Also, if you know of any other accurate website valuation tool, do share it in the comment section below.

Why You Should Build Interactive Tools to Increase Sales

Why You Should Build Interactive Tools to Increase Sales

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is.

After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities.

You need to go further to engage your target audience and convert them by personalizing the whole marketing experience through interactive marketing tools. Here’s what you need to know.

What Are Interactive Tools in Marketing?

Pretend for a moment that you’re looking for new hair color. It’s tricky because you’re unsure which colors suit you, and you could use some personalized help.

Finally, a website catches your eye because there’s an interactive tool designed to help you pick a hair color. All you need to do is input some simple details, such as your skin tone and eye color, and you’ll see a list of compatible hair dyes.

The outcome? You purchase a hair dye. In other words, you just went from a potential lead to a paying customer, and it’s all thanks to that interactive website tool.

Essentially, this is precisely how interactive tools for marketing are meant to work. And this particular example isn’t imaginary—you can check out Boots to see what I mean:

If you go through the sequence, you’ll find a list of compatible colors. Then, when you click on a color, a link pops up to take you straight to the right product:

How’s that for convenience?

With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale.

Examples of Interactive Tools

That’s just one example of interactive tools in a sales context. However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy.

Here are five common types of interactive marketing tools we can use in different ways.

Virtual Try Ons for Interactive Marketing

This one’s similar to what we just worked through, but it’s not quite identical—we’re taking it one step further.

Embedded “quizzes” like the one we just looked at rely on customers clicking on certain answers. The algorithm then presents people with solutions matching their answers.

Conversely, virtual try-ons use augmented reality or simple image captures to let people use selfies to “try on” everything from makeup to glasses.

The benefit? Customers know whether the product suits them or not, so they’re more likely to buy. Briefly, here’s how they work:

  • Someone visits your product page.
  • They tap the “try on” link, which activates the user’s phone camera.
  • With augmented reality, the user places the product on their face to see how it looks.
  • If they’re happy with the appearance, the prospective customer moves the product to their basket and goes through checkout.

It’s not just limited to beauty products or accessories, either. For instance, platforms like Amazon allow their users to “place” furniture around the room to see if they look good in their home. The same technology applies.

Interactive Measurement Tools

Customers sometimes find buying products like shoes online challenging because it’s hard to determine what size to get.

That’s where measurement tools come in. Let’s break down Nike’s Digital Foot Measurement Tool as an example.

  • Customers shop through the Nike app.
  • They decide on the shoes they want and opt to “try them on.”
  • The camera scan’s the person’s foot to get measurements rather than using augmented reality.
  • Once the scan is complete, the app tells the person which size they should choose.

It’s easy to see how this may lead to more sales and, happily, fewer returns.

Interactive Calculators

Calculators are useful interactive tools for your website and can be used in more ways than one might think, including as:

  • Nutritional calculators
  • Pricing calculators to help potential customers build customized product “bundles”
  • Financial calculators to help people select the right financial product for their circumstances

Whichever sector you’re in, there’s a good chance you can use an interactive calculator to personalize the user experience.

For example, say you run a kitchen supplies website, and you want people to buy your recipe books. They’ve asked questions about how healthy the recipes are.

A nutritional calculator can help them out and, in turn, encourage people to spend more time on your website and potentially have more trust in your brand.

7 Reasons You Should Use Interactive Tools to Increase Sales

We’ve explored what interactive marketing tools are and how they work. There’s still a fundamental question remaining: Can these tools increase your sales?

The answer is: Yes! Here are my top seven reasons why interactive tools in your marketing strategy can increase sales:

1. Interactive Tools Boost Engagement Levels

Customer engagement is vital, but it’s hard to stand out from the crowd. Here are two reasons why:

  • The average person spends almost two and a half hours a day scrolling through social media. In this time, they’re exposed to countless marketing messages, from banner ads to PPC.
  • We’ve become “conditioned” to ignore banners (a phenomenon dubbed “banner blindness.”)

Don’t worry, though. This time is where interactive tools have their chance to shine. 66% of marketers report an increase in engagement levels after introducing interactive content to their marketing plans.

Ultimately, increased customer engagement is a pretty effective way to generate more sales in the long-term, so it’s worth using interactive tools in your content.

2. Improved UX Using Interactive Tools May Convert Customers

Conversion is what marketing is all about, and interactive tools could help you do just that. Let me show you how it’s working for JINS, a prescription eyewear provider.

As a forward-thinking company, JINS wanted a new, innovative way to increase conversion rates and improve customer experience. Their solution came via virtual try-ons for glasses.

All someone needs to do is turn on their camera and upload a selfie to the platform. Once that’s done, the user chooses which frames they’re interested in and puts them onto the selfie.

Here’s what it looks like in action. On the left, we have the selfie, and on the right, the actual frames after the customer made their purchase:

Potential customers now have a quick and accurate way to gauge which glasses to buy! According to JINS, conversion rates have drastically improved since they added this interactive tool.

3. Interactive Tools Allow Customers to Feel Confident in Large Purchases

Like I said earlier, this is not just about trying on hair colors or checking out fashion accessories. This technology is about making big purchases, too.

Take Target, for example. Users upload a picture of their room and place a true-to-life copy of a furniture piece in the space. They can also download the Target app and try out the augmented reality version instead, which is a little more engaging because you can move the product around the room. Amazon does this with many of their products in their app as well.

This feature allows users to check if the furniture or other large item fits their space before purchasing it, which means they’re more likely to click “buy” and less likely to make returns.

4. Personalized User Experience via Interactive Tools Can Increase Conversions

Do you see a pattern of personalization forming? Interactive tools allow us to personalize marketing like never before. Here’s why it matters from a sales perspective:

These stats tell us two things:

First, customers crave personalization. They want to feel valued by companies.

Second, they’re more likely to become loyal customers if there’s a personal touch to your marketing efforts.

This is a no-brainer way to build brand loyalty and increase your chance of future sales.

5. Interactive Tools Increase Lead Generation

I’ve touched on this already, but it’s worth emphasizing just how effective a lead generation strategy using interactive tools can be from a sales perspective.

Firstly, there’s an SEO angle. If you can attract more social media shares and inbound links, you should generate more traffic. Additionally, if people spend more time on your website and there’s a lower bounce rate, your search engine ranking can improve. Social shares may boost your SEO ranking by over 20%, too. (You can check who’s linking back to you with my free backlink checker.)

The upshot of interactive tools catching people’s eyes is that there could be more organic traffic and better quality leads because the people you’re attracting are already looking for your product or service.

Let’s think about this from another angle, too. The data you’re capturing from prospects as they use your tools may help you figure out what your customers want so you can improve your products and services.

Consequently, you can generate more quality leads in the long-term, all without much extra effort from a marketing perspective.

Sounds great, right?

6. Automate Your Marketing With Interactive Tools

Yes, interactive tools can help you automate your marketing efforts, and the tools do much of the work for you. The algorithms detect what the customer wants and make recommendations or offer solutions based on this information.

This can help you increase sales and make alterations as needed because you can:

  • Check your metrics to ensure the tools are working how you want them to
  • Make changes to the UX based on what you’re seeing
  • Compare performance across different interactive tools and invest time, energy, and resources in the ones performing most effectively

7. Interactive Tools May Draw Traffic to Your Website  

Without traffic coming to your website, there’s little chance you’ll make sales. Again, interactive tools can help you out here. Here’s why.

Firstly, 47% of people use ad blockers now, so there’s a chance some potential customers won’t even see your marketing if you’ve focused efforts on those. Interactive tools help you sidestep this problem.

Secondly, 79% of successful marketers say interactive tools and content encourage people to return to their websites. It’s not just about creating new content, either—you can use the same content time and time again when you have interactive tools.

Think about it. If a customer loves the eyeglasses they purchased from you the first time around, they’re more likely to return to your online shop. There, they’ll use the same virtual try on tool they used before to check out different pairs. You didn’t have to try to impress them with new interactive tools, promotional emails, or any other marketing strategy—they liked what they used the first time and engaged with it again.

How’s that for a cost-efficient way to solidify a lasting relationship with your customer base?

Conclusion

Why should you build interactive tools to increase your sales? Well, as we can see, they’re not just a reliable way to generate leads and improve conversion rates, but they’re cost-effective, too.

They’re not especially challenging to deploy, either. It’s easy enough to find interactive tools you can tweak to suit your needs and embed them on your website. If you want more help with introducing interactive tools into your marketing strategy, check out my consulting services.

Have you tried interactive marketing tools yet?

40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

YouTube is huge! It is the second largest search engine and a good source of revenue for more than 20 million YouTubers.

YouTube makes around $15 billion a year but does not keep it all to itself. YouTube offers a 45/55 split which means that Google keeps 45 percent of YouTube advertising revenue, and content creators get the remaining 55 percent which is a whopping $8.25 billion.

This makes it completely reasonable to invest in YouTube and want to improve your search results so that you can earn more.

This is why you need us!

In this article, we will help you find all tools that you will need for your YouTube channel and that will help you boost your traffic, earnings, video quality, audio quality, and more.

Let’s just dive into it!

Best YouTube Marketing Tools:

Marketing tools will help you get more natural traffic to your YouTube channel.

  • Tubebuddy: A great tool for easily managing, optimizing, and growing your YouTube channel. Tubebuddy offers advanced analytics and data, rank tracking capabilities, and bulk processing features which makes it the overall best marketing tool for YouTube.
  • Vidiq: You can use this tool to delve into your competitor’s data and find out what tags are they using. Vidiq also has a strong set of YouTube SEO features that helps create SEO-friendly titles, descriptions, and tags.
  • Keyword Tool: Use this tool to generate highly relevant long-tail keywords about a particular topic.
  • Agorapulse: Agorapulse allows users to monitor their accounts, detect nasty trolls, and manage their YouTube comments so that they can read and reply to all comments and never miss an important conversation.
  • Vidooly: It is an Online Video analytics tool that provides insights & measurements such as rankings, audience insights, brand safety score, audience overlap, and more for YouTube videos.
  • Headliner: Use this tool to easily create videos to promote your podcast, radio show, or blog.
  • SocialBlade: SocialBlade is a popular stats tracking that is used by most professional YouTubers.
  • BuzzSumo: Helps you find more relevant ideas for your audience. It can also be used to find what is trending on YouTube.
  • YouTube Studio: YouTube Studio is the free tool that offers marketing and analytic toolkit.

YouTube Thumbnail Tools:

Thumbnail is your video in a nutshell, and it is as important as your video content. The better the thumbnail the more views your video will get. Here are a few YouTube tools that would let you create thumbnails:

  • Canva: Use this to create stunning thumbnails for your videos with its professionally designed templates. Its drag and drop interface allows even newbies to create awesome thumbnails.
  • Fotor: Fotor provides rich and varied YouTube thumbnail templates with an exact YouTube thumbnail size.
  • Tubebuddy: Yes, this is the overall best YouTube marketing tool. But apart from that, it can also create thumbnails. You can use one of its pre-made templates or pick a frame from the video and edit it.

Music and Videos for YouTube:

  • AudioMicro: This is a Premium Beat Music Library. Use it to purchase and download royalty-free music, cartoons, celebrity pictures, and sound effects from popular movies like Star Trek and Apocalypse Now.
  • PremiumBeat: PremiumBeat is a curated royalty-free music website that provides high-quality royalty-free music tracks and sound effects. It offers thousands of handpicked tracks in more than 30 music styles.
  • YouTube Studio Audio Library: In case you haven’t already heard about this, then YouTube Studio also has a collection of free to use music and sound effects.
  • NoCopyrightSounds: This is a YouTube channel with a collection of No Copyright music.

YouTube Live Streaming Tools:

  • Ecamm: The all-in-one live streaming production platform for Mac. Use Ecamm Live to create professional live stream broadcasts quickly & easily.
  • OBS: OBS (Open Broadcaster Software) is a free and open-source software for video recording and live streaming which works on Windows, Mac, and Linux.
  • Restream: A software to live stream on YouTube, Twitch, Facebook, and 30+ streaming sites at once. If you are planning multi-streaming, then Restream can solve your problem.
  • StreamYard: Using this, you can stream to all major social platforms simultaneously directly from your browser. Add its extension and stream live anywhere, anytime.
  • OneStream.live: OneStream is a cloud-based solution to go LIVE. Use this to Stream Live real-time or prerecorded scheduled Live Streams to your YouTube Live.

Youtube Screencast Tools:

  • Camtasia: Use Camtasia to easily capture screenshots from your videos. This tool is also a powerful screen saver.
  • Loom: Loom just like Camtasia is a screen recorder that also captures screenshots. You can use this tool on Mac, Windows, Chrome, and iOS.

YouTube Video Editing Tools:

  1. Camtasia: Camtasia is feature-rich and one of the best video editing softwares out there. Camtasia is also a perfect screen recorder, this is why many professional YouTubers use it to create tutorials.
  2. Wondershare Filmora: Filmora is a beginner-friendly modern video editing software. Its clear interface, wide range of features, and reasonable price make it the best option for everyone especially newbies.
  3. Final Cut Pro X: For Mac users who want the most feature-rich and advanced video editing software, Final Cut Pro X is recommended.
  4. Adobe Premiere Pro: This is the most perfect video editing software for both Windows and Mac. Premiere Pro comes with the most advanced features that can’t be seen anywhere else.

Also, to find the most suitable video editing software read our list of 8 best video editing softwares for YouTube.

YouTube Caption Tool:

  • Rev: Rev.com is a group of service providers for audio transcription, video captioning, and subtitling. Rev has the largest network of professional transcriptionists in the U.S with most of them native English-speaking.

SEM Tools For YouTube:

 
  • Ahrefs: This powerful tool can help you find more keyword ideas related to your seed keyword, how many people search for a query on YouTube every month, and also how many of those searches result in clicks.
  • AccuRanker: This is a popular YouTube channel rank tracking tool. AccuRanker fetches all your videos so that you can monitor your video performance in YouTube search results, as well as Google, Bing, and Yandex.
  • TubeBuddy: Apart from being the best marketing tool for YouTube, TubeBuddy also offers Keyword Explorer and Search Rank Tracking, which will help you find more ideas and rank better in YouTube search results.
  • Google Trends: Google Trends is well-known popularity showing website. But what most people don’t know is that we can also use it for YouTube. You can choose YouTube Search in your Google Trends and use it for free to find more ideas for your YouTube channel.

Misc, Other YouTube Tools:

  • Teespring: Teespring is an e-commerce platform that allows people to create and sell custom clothing. Recently, Teespring has officially integrated with YouTube which means that you can have your merchandise appear beneath your YouTube videos. I have been using this same platform to offer merchandising on my YouTube channel.
  • Geni.us: Use this to shorten your ugly and long affiliate links to more beautiful and short links for use in your YouTube description.
  • Rebrandly: Rebrandly is a powerful link management platform for branding, tracking, and sharing short URLs using a custom domain name. Use this to create cool, descriptive links using a custom branded domain name.
  • YouTube Creator Academy: YouTube Creator Academy is a set of online courses to help new YouTubers create better videos and improve channel performance. Make sure to go through it!
  • Freedom.tm: Freedom is an MCN (multi-channel networks) that provide assistance in various areas, such as products, programming, financing, promotion, monetization, and more. In return for these services, you will have to pay 40% of your YouTube channel revenue to them.

YouTube Gadgets:

  • Sony A7 III: It’s a highly versatile and feature-packed full-frame camera that comes at a reasonable price. These features make it a suitable recommendation for all YouTubers. Use this to film high-quality videos for your YouTube channel.
  • Joby Gorillapod: GorillaPod is a super-versatile, compact, and flexible tripod. They are designed to be used for both cameras and smartphones. Their tripods are available in sizes to fit small point & shoot cameras up to professional DSLRs and mirrorless cameras.
  • Rode SmartLav+: These are professional-grade wearable microphone designed for use in a wide range of film, television, and broadcast scenarios. Using modern techniques, SmartLav picks up sound equally from all around the microphone.
  • Blue Yeti USV Mic: Yeti is the most advanced and versatile multi-pattern USB microphone. Use them to capture anything with a clarity and ease unheard of in a USB microphone.
  • DJI Osmo Pocket II: These are the smallest 3-axis stabilized handheld camera out there. The camera mainly focuses to help you look much more skillful with a camera than you actually are.

These were the most important YouTube Tools that every creator should know about. Now, tell us which of the above tools have you used? And, how do you recommend it?

Also, if you think we have missed an important YouTube tool, then remind us in the comments below.

Don’t forget to share this with your friends!