Text To Speech Tools: How They Give Your Marketing Videos An Economic Edge

Text To Speech Tools: How They Give Your Marketing Videos An Economic Edge

With the unprecedented advancement rate of technology, the innovations are creating new milestones every day. The technological boom is making the lives of people comfortable in the modern-day by uncomplicating the critical tasks and making them easier to handle for us.

Amidst a plethora of those examples, one such is the text to speech. There is plenty of text to speech tools that are found over the internet & they have all taken browsing, learning & marketing to the next level of new-age internet experience. But we’ll get into the tools later; now it is time for us to understand the history, aspects and contribution of text to speech technology in the human existence.

Defining Text To Speech & Its History
As the name suggests, text to speech is a technology that enables a device or software to convert the written text into voice notes or speech notes. In the year 1983, the first software of text to speech DECtalk was released. Of course, compared to today’s advanced solution, it was not perfect, but at that time, the innovation was definitely path-breaking. It was still a great hit with various companies like the MCI, Mtel & even the well-known theoretical physicist, cosmologist and author- Late Prof. Stephen Hawking. Today, the advanced text to speech voices enhanced by engineers, voice actors and linguists are used by nearly every person using smart devices.

In the section below, we will highlight some ways the text to speech robot is improving the modern life continuously:

  • People with learning disabilities are greatly helped by the text to speech technology. Conditions like dyslexia or visual disability can affect the literacy opportunities, but with this technology now they can access the content in the format of speech so that they face no challenges in reading. Not only the internet but the text to speech-based devices are also being used in the everyday digital devices to help them.
  • It is found in many research figures that more information are retained by students when learning is backed by various methods of teaching, one of which is the vocal delivering of information. Text to speech helps the students to learn more as they retain more by hearing and understanding their curriculum.
  • Elderly people or mature readers seldom access the smart devices. This is because, in the majority of cases, technology seems to be complicated to their understanding. Their ignorance has let them avoid the nuances of the latest technology. For these readers, the text to speech has enabled them to acquire information with minimal device operation. The devices also do not strain their eyes which make it a great choice for them to spend their leisure time reading.
  • It is not always possible to watch or read something visually while on the go. In our hectic life, with the daily hustle, it becomes difficult for us to read. So in cases like these, the text to speech technology comes in handy. With this feature, one can very much know the information from news or book just by plugging into the text to speech and listen to it.

Let’s Explore In Details, How To Use Google Text To Speech?

The text to speech feature by Google is the function of the translation of the text into spoken words. Amidst the plethora of options, Google’s WaveNet is a significant example. The WaveNet text to speech Google works through deep learning. It is a network of neural algorithms that sound to be human-like for the ears.

The software is used after purchasing it for Google. The price may be sensitive for a few in this case. The free plan translates 1000000 characters a month. That is actually a significant number of blog posts for any company.


Image source

WaveNet works as the audio data is placed sequentially with numerical values tagged with some frequency. In the gif above, you can see that the presented audio waves are represented in 1D and in a bigger size. They are dependent on each other through the time dimension.
The concept of enabling machines to communicate like humans is nothing new. WaveNet makes it possible to generate audio files in the form of end-to-end way. This makes the speech translation easy.

Here are some other examples of text to speech tools used today
1. Balabolka: It is a lightweight TTS tool which is portable easily but not mobile. You can definitely install that in the PC or also keep it in the USB and run from it. As the user, you can set the speed, get the text read from clipboard or import document of any kind. It is the voice quality that varies as all installed voices are not the same. Balabolka utilizes the voice of the system so that the files it produces, stay light in weight.
Price of the tool: Free

2. Zabaware Text To Speech Reader: Another free TTS software which is undoubtedly one of the best. The default voices come accompanied with the product and perform average. You can definitely install voices from other sources and use them with the software to give more natural feel. A fantastic feature of Zabaware is that you can copy the text snippet from your opened document and then paste it on the console for the voice to start reading it.
Price: Free

3. Text Aloud: The very name suggests what the software is about. It is a Window’s-based program that imports an audio file quickly. It will also let you export the speech files on to whatever device you use, even the mobile ones. The voice quality of the system, as pointed out by the users is considered to be average because the humane-like touch is absent from its generated files. It offers a free trial for everyone.
Price: Free

4. iSpeech: It is a premium service that considers only enterprises and businesses as their target customers. As a developer or a publisher who is in need of a voice piece, they can duly be served with the perfect file with iSpeech tool. They claim to be the software with the most natural voice, but unlike WaveNet or Amazon Polly, one can definitely make out the difference. It also offers a speech to text feature where one can dictate the content and get them transcribed automatically.
Price: Premium

5. Amazon Polly: After Amazon Echo, it’s time to make way for Amazon Polly. The TTS is considered to be one of the most advanced options where the user can come across various features like choosing the language, the preferred voice and many more. Its database is the home to different languages of the world.
Price: Free Trial to Premium

So, Can Text To Speech Feature Be Used In Making Videos?

The answer is YES. But it is definitely tricky. The synthetic voice files are very much cost-effective and hence make for great alternative option of human-based voice over.

In fact, there are 3 significant reasons as to why it stands as a viable option for video making:

Pronunciation: Different words have different verbal elements and hence different intonation, acronyms, jargon & foreign versions. The pronunciation of each word hence is different. It depends on the context in which the words are used. The human voice-over might find it a challenging task to speak them at the correct approach all the time; but with TTS tools, this can be conveniently accomplished. The technical voices are flexible, and they can identify the accurate pronunciation by auto-analyzing the context.

Speed: Human-based voice-over has to be synchronized with the movement of every element on the screen. Not too fast or slow; the audio has to be at par with the content. Yet, in many cases, the artist fails to do so. For cases like these, the TTS tools stand tall. Since they are all automated and can be easily synchronized with the content, the speech placement falls in place every time.

Intonation: Based on the variable human understanding and approach to communication, a word or a phrase may have to come across the number of retakes due to the variable expression, tone and rhythm. It is for challenges like these; the TTS tools play the most active role into the making of any marketing video in a lesser time.

How TTS Should Be Used In Marketing Video Making

  • The editing phase in the video making project is to be considered as an essential aspect. From compressing clips to re-editing visuals, the editor has to do a lot of adjustments and hence, you can understand the importance of text to speech tools in this segment. These tools are an excellent fit for making animated videos which in turn are articulate and captivating. The human voice-over may take time for critical retakes, but with text to speech tools, it is secure.
  • Truth be told, voice-over performances of humans may not always be well-blended with the visuals. With TTS tools, the editing of intonations and retaking of context-sensitive pronunciations can be easily conducted.

For challenges like these, professional help is always there…

Lacking the resources to carry out your own animated video? Contact us at the AnimatedVideo.com. Engage better and more prospects to boost your revenue with our path-breaking concepts of video marketing that are backed by the latest technological instruments of creative designing for the digital platform. Explore our versatile range of marketing videos that are custom made for our valuable clients. Make us a part of your growth journey as our team of experts creates the most competent videos for your brand to be the star under the limelight.

Top Alternatives for Web Hosting, Apps and Business Tools

Top Alternatives for Web Hosting, Apps and Business Tools

As entrepreneurs and marketers we are always looking for new and creative ways to drive more business online. This can be everything from finding the right web hosting solution, email service or even tools for generating more leads and providing full stats tracking for ad campaigns.

No matter what it is, there are always alternatives and better solutions out there. The big pain is taking the time to search around for all of these different solutions and finding a way to compare them all in the process. This is exactly why the site TopAlternatives.com was created.

Web hosting for example is something that nearly all of us needed to signup for at one point. If you remember back to the first time you had to choose your web hosting service, it was probably the biggest headache in the world. I’m sure you dealt with questions like which hosting was best, offered the most space, was the cheapest and right for you? Of course, we all did!

TopAlternatives was created to try and make the research and decision process easier for site owners and online marketers. With their continually updated their directory of over 500+ top tools, apps and software for your business, you can easily find, review and rank your best options before moving ahead. In addition to using the site to find new solutions, you can also compare any tools that you are currently using, to other alternatives out there.

How to Find the Best Solutions on TopAlternatives.com

Since we are all involved in the world of online marketing, many of us might want to start an e-commerce site of our own. Let’s first assume we know nothing about how to best set this up. Should we stumble across TopAlternatives during our search, we could walk through their site to find the best options and solutions for setting this up.

Right when we get to the site we can see a lot of great options for searching through the 500+ different tools and services listed on the site. If you have an idea what you are looking for, simply use the top right search box of the left side Main Menu. Since we are looking for our best options when creating an e-commerce site, we can simply click on “e-commerce” in the menu area.

rsz_find_the_best_tools__apps_and_software_for_your_online_business

In the next page on the site, we will see all of the different tools for e-commerce. Now we need to decide if we want to find solutions for how to build out our e-commerce site, different types of billing methods, how to sell digital products online and more. In this example, let’s go with options available for “Accepting Credit Card Payments Online”.

rsz_tools_for_e-commerce

With over 500 different services listed on the site, TopAlternatives has done a great job at breaking down each of their directories into smaller niches (as shown above). Now that we are in the final sub-set of our e-commerce category, we can see the best tools for accepting credit card payments online. In this scenario, TA has two different options available — being Stripe and BrainTree.

Should you choose another category where multiple services and tools are listed, you could then use the “Recommended / Price / Popularity” options to rank them in the order of your choice.

rsz_top_2_tools_for_accepting_credit_card_payments_on_your_website___topalternatives

Finding the Right Tools for Your Business

In addition to browsing TopAlternatives based off their categories, you should also take a look at their Collections section of the site. Collections are detailed summaries of the top resources and services for individual sources that site owners and marketers might be looking for.

To explain this better, here are some of the topics you will find within Collections.

  • Top 35 Online Courses and Tutorials for Learning How to Code
  • Top 25 Programming Bootcamps for Learning Web Development
  • Top 20 Websites for Buying Premium WordPress Themes (2015)
  • Top 31 Websites for Product Shot Mockups (PSD Templates)

If you wanted to see the best sites for buying premium WordPress themes, you could just click on the collections title and you would see a page like the one below.

rsz_top_20_websites_for_buying_premium_wordpress_themes__2015____topalternatives

Not only is the Collections section great for finding alternatives, it’s also a great resource for expanding your knowledge and finding different sites to add to your marketing arsenal. Anyone that is running WordPress as their CMS already knows the value in keeping an eye on the latest WordPress themes and growing their list of sites they can potentially buy themes from in the future.

Find Your Alternative Solutions at TopAlternatives

I come across thousands of different sites every month and many of them promise greater results than they actually deliver. However, TopAlternatives has really built a quality resource at their site — whether you are in the market for a new service or simply looking around to see what’s out there.

Take the time to check out their site at https://topalternatives.com and see what you might be missing out on!

Top 7 Lead Capture Tools for Growing a Mailing List

Top 7 Lead Capture Tools for Growing a Mailing List

Customer acquisition is one of the most important aspects of building your brand. Your customers are your ticket to success, so you need to find creative ways to bring more customers in, but not just any customers — customers who will become brand evangelists.

You also want to survey your audience and find out what they want as you try to improve your content, service or products. Measuring the success of your efforts along the way can be an important part of your strategy.

However, acquiring customers can be costly if you don’t choose the right tools.

For bloggers, site owners and everyone in between, it’s important to have plenty of tools in your arsenal. Lead generation is one of the most important aspects of our business that allows us to scale in size, while also automating the process.

There are plenty of custom-created software that you can invest in, but there are also many helpful tools on the web that may serve your purposes as well. Many of which I will be covering in the list below.

Which Tools are Best for Capturing Website Leads?

Lead generation tools can be a bit confusing sometimes regarding which ones to use and how to implement the technology to maximize your impact on your target audience. Your leads generation tools should be easy to access and use, not too expensive, and they should allow you to focus on the market you want to reach.

We have scoured the web to find some of the best capture tools that will help you grow a mailing list and improve your email marketing campaigns.

hello_bar

Hello Bar

Hello Bar is one of the most effective, yet unobtrusive ways to grow a mailing list and grab the attention of your audience. You’ve likely already seen this tool already being used on various websites and blogs, and the way the tool works is quite simple.

Site owners can add Hello Bar to their site through the use of a WordPress plugin or placing a line of code on their site. In short, it’s a simple Javascript embed code, so it’s compatible with nearly every CMS. Once this is in place, a sticky, non-scrolling bar will appear at the top of any web page you like. The end result is an attractive, yet prominent place that can be used for promoting your latest content, collecting emails for your mailing list or even to simply bring awareness to your latest sales or promotions.

Another great feature of Hello Bar, is that it’s free for all site owners. Premium features, such  as RSS feed integrations (for dynamic promotion of the latest blog posts), SSL compatibility and removal of Hello Bar’s branding are also available for anyone looking to pay a few dollars per month to upgrade.

MailOptin

MailOptin is a powerful WordPress plugin that allows site owners and bloggers to easily convert new and existing site visitors into email list subscribers and high-value leads. Through the use of their WordPress plugin and platform, users will have the ability to not only create custom forms and automate triggered emails for their lists, they also have the necessary tools and tracking in place to build a powerful relationship that nurtures and engages with them in the process — all within WordPress.

When it comes to the actual creation of lead generation forms for your site, MailOptin has a wide range of options to choose from. Some of the most popular and effective solutions are their lightbox popup, notification bar, slide in windows and also before/after post subscription forms. In summary, MailOptin offers all of the subscription form options and customizations necessary for turning your site content and traffic into a lead generation machine. Download the MailOptin WordPress plugin for free, and also upgrade your account to unlock all features.

getresponse

GetResponse

GetResponse is another good tool for creating and growing your leads list. It allows you to create personalized emails, welcomes, and birthday messages through a convenient autoresponder and set up a series of emails for your contact lists.

You can set it up and forget about, it and it will keep working for you while you sleep. Customers will get notifications if they sign up for your newsletters and you can manage all of your contacts in one place.

Don’t forget to check out my GetResponse Popup Windows post on how 10 different sites are using the service to increase conversions on their own sites.

gravity_forms

Gravity Forms

One of the greatest things about using WordPress to power a site, is that it’s easy to create a contact form of your own. However, there are plenty of tools out there to bring contact forms and engagement to a whole new level.

Gravity Forms is a tool that does exactly that. Not only can you completely customize the look, feel and options for your forms, you can also easily integrate with other platforms like Aweber, MailChimp, Paypal and more. In short, this is the perfect tool if you want to create customized forms on your site for building your mailing, or just for customization over simple contact forms.

wp_subscribe_pro

WP Subscribe Pro

WP Subscribe Pro is a good tool to use to generate more leads for your mailing lists. With this tool, you can boost your traffic to subscribers and collect leads to promote your brand.

WP Subscribe Pro supports many other tools as well including Feedburner, MailChimp, and Aweber. It is a plug-in that you will be able to use within your blog and website to capture emails of interested visitors. It allows you to integrate your email campaign within your website and blog.

leadin_by_hubspot

LeadFlows by Hubspot

LeadFlows by Hubspot allows you to use onboard analytics to figure out what is working best on your site and what needs to be changed. It helps, you build contacts, and it, allows you to plan your strategies with your email campaigns and organize your contacts. You can select the features you want to use and check the progress of your campaigns as you go.

It’s also free, so you don’t have to pay monthly premiums to keep it.

Lead Generation Card

There is a cool tool called the Twitter Lead Generation Card which allows you to let users express interest in what your brand offers.

You can let your users securely share their email addresses with businesses without leaving Twitter or having to fill out forms of any kind. This is a quick and easy way to build your leads while analyzing how it is working.

scroll_triggered_boxes

Scroll-Triggered Pop-up

This tool called “Scroll-Triggered Popup” is designed to help you get the attention of visitors who have engaged with your site. You can specify the events you wish to track such as the percentage of the scroll and verify that visitors are engaged with the content you are presenting on your page.

The purpose of this tool is to:

  • Get more subscribers to your newsletter
  • Make it easy to share your posts
  • Fill out a contact form
  • Display best offers
  • Share related content

It’s very customizable and you can display any content or call-to-action within the plugin. Pop-ups can be obtrusive but this tool seems to be fairly unobtrusive and just allows visitors to add themselves to the list of email subscribers if they choose to do so. They can also exit out of the application if they don’t want to.

Best Tools for Growing Your Mailing List

These are just seven examples of leads capture tools. There are more available on the web for you to discover and try out, and plenty of examples and case studies to guide you along the way. Think about how you want to utilize your content and what types of groups you want to reach. All of these tools can help you in some way but some of them are more robust than others.

Hello Bar is a snazzy way to increase engagement without taking up a lot of website space. GetResponse is great because of the autoresponders and instant notifications capabilities. Gravity Forms is also another great tool for all site owners to consider since we all need contact forms.

Only you know how much you can afford to invest in your email lead generation and outreach, but these tools are a good sampling of price ranges that allow you to build your brand while building your mailing list over time.

Whatever tools you choose, it’s best to try out the features first and see what works and what doesn’t. With time you’ll learn which features are the most important to your business and which ones you can do without.

The goal is to utilize either free or premium tools that will help you reach your business goals and cut your customer acquisition costs down.