What’s the Best Email Marketing WordPress Plugin? 15 Tools to Choose From

What’s the Best Email Marketing WordPress Plugin? 15 Tools to Choose From

In this post, you will know which among the plugins below is the best email marketing WordPress plugin that’s right for your website.

Because here’s the thing:

Email marketing is one of the best ways to build an audience and reach out to them directly for increased engagement and sales.

And if you’re running your website using WordPress, then there’s no excuse for you not to build an email list.

Using an email marketing WordPress plugin, you can simply click and install the plugin for you to use without any coding experience.

If you’ve been keen on using email to grow your WordPress site but don’t know which plugin to use, below are some of the best ones you should consider using.

1. Icegram Email Subscribers & Newsletters

icegram best email marketing wordpress plugin

Icegram understands the risks that attracting organic traffic to your WordPress site carries. You have to deal with bounce rates and abandoned carts that keep your website from hitting its goals.

Using Icegram, you can generate more signups to your email list than just using the annoying signup form on the sidebar or footer.

There are 12 different types of forms to choose from – popup, floating bar, full-screen overlay, and more. You can use the different types together on the same page to increase your email subscribers. But beware: use only the best combination of subscription forms on your page to collect more signups successfully.

Arguably the best feature of Icegram is its selection of 120+ ready-to-use campaigns such as lead magnets, special offers, yes/no CTA, and more. Choose one that fits your needs, so you don’t have to start from scratch.

Icegram has a free version with basic features like popups, action bars, basic retargeting rules, and others. For the paid plan starting at $97/year for one site, you also get exit-intent and user behavior targeting, top 5 message/campaign stats, and more.

Try out Icegram Here!

2. MailPoet 3


One of the most popular email marketing plugins for WordPress, MailPoet lets you store information about your email subscribers and send emails to them straight from your dashboard.

The plugin lets you create a simple subscription form you can embed on your pages where people can sign up to your list. From here, you can set up MailPoet to send out welcome emails to new subscribers to give them a warm welcome as part of your subscribers. Take this opportunity to engage them and leave a lasting impression so they’ll keep coming back for more of your emails.

You can also automatically dispatch your latest post to your list, so you don’t have to create an email to send out to them manually. Or, if you run weekly announcements to your audience, you can create newsletters using MailPoet’s email templates. This way, you can focus on your message and not worry about the design.

MailPoet’s free version lets you store 1,000 subscribers and send unlimited emails to them using its beautiful templates. However, once you exceed a thousand subscribers, you will have to pay up starting at 13€/mo between 1,001-1,250 subscribers to beef up your email marketing strategy.

Try out MailPoet Here!

3. Mailster


If you run an e-commerce site using WordPress, any WordPress plugins for newsletter campaigns won’t do. It needs to give you the ability to send trigger-based emails based on user activity, so you can automate the process of generating conversions and sales.

Mailster fits the bill as the email marketing tool for your WordPress online store.

You can set up the plugin to automatically send emails to customers if they make a purchase, send feedback about your product, or on their birthdays.

Upon sending the emails, you can track the process of your campaigns based on how recipients respond to them. You will see from the campaign insights how many of them opened the email, clicked on its link, unsubscribed after receiving it, and more.

Finally, to achieve the best results for your email, you need to design the emails that you send to grab people’s attention.

Thankfully, Mailster has over 80 stunning templates for you to choose from. Pick from the selection and tweak it to match your brand.

To use Mailster, you must pay a one-time fee of $59, which includes future updates and six months of support from EverPress, its developer.

Try out Mailster Here!

4. The Newsletter Plugin

the newsletter plugin

The Newsletter Plugin is another one of those all-in-one email marketing plugins for WordPress. Whether you’re a blogger or an agency managing the WordPress sites of clients, this plugin can get the job done for you.

The free version of the plugin is as powerful as they come. You can create emails using its visual composer to achieve the look and feel that you want from your newsletters. Then you can send as many emails as you want whenever. Once you dispatch the emails, you can gather data and statistics to see how many of their recipients opened your email and clicked on its link.

To unleash the full potential of the plugin, you need to unlock its premium features available in its paid plans starting at $92/year for the Blogger Plan ($174/year for Agency).

You can create simple opt-in forms to generate more subscribers to your list. Then you can send marketing automation drip email marketing campaigns to your subscribers. This is perfect if you’re launching an email course and want to bring them down your sales funnel.

Try out The Newsletter Plugin Here!

5. ALO EasyMail Newsletter

ALO EasyMail Newsletter_2

A lot of the features the plugins featured in this post distract you from the fact that email should not be complicated. The goal is to send your message to subscribers the easiest way possible.

As the name of the plugin suggests, ALO EasyMail Newsletter does exactly that. As a free plugin, you can write your newsletters in HTML or text format before sending them out to the chosen people on your list.

You can also collect and manage people who join your list using its built-in registration form widget to be placed on any page on your website.

The plugin also has a bounce management feature. It lets you monitor how many emails that you sent failed to go through because of incorrect email addresses. This way, you can delete these emails and keep your list clean.

Try out ALO EasyMail Newsletter Here!

6. SendPress Newsletters

sendpress newsletters

It’s difficult to stand out from your competitors nowadays with email marketing because they’re doing the same things you’re doing, if not more proficient.

In this case, the plugin you’re using to implement your email marketing strategy can be a difference-maker. SendPress is one such plugin that strives to give you a better shot at making an impression with your subscribers.

It has everything you can ask for a free version of a subscription WordPress plugin – send emails using its beautiful templates to choose from. You can then track the emails you sent to see if they’re performing as expected. If not, use the data here to improve your next batch of newsletters.

The unique thing about SendPress is its emphasis on security and deliverability, which is available only on its premium version starting at $39/year. Spam Assassin grades the email you’ll be using so you can see the likelihood of your email to go straight to the spam folder. The Pro Autocron and WP Email Delivery ensure that your subscribers receive your emails fast and in a secure manner. It’s a plugin that makes email with WordPress much easier and convenient.

Try out SendPress Newsletters Here!

7. Remarkety


Remarkety is an email marketing platform for e-commerce websites looking to maximize their sales and conversions.

The tool helps online store owners develop automated email, SMS, and social campaigns using website user behavior. For example, you can send a discount coupon to someone who was checking out a product on your site or recommend products similar to the one he or she just purchased.

Using its plugin, you can manage Remarkety straight from your WordPress site. To make it work, however, you heed to have WooCommerce installed as well.

From here, you can set up other email triggers like abandoned cart recovery to recoup potential sales loss. You can also segment your audience and send each of them emails using pre-made templates for your choosing.

Try out Remarkety Here!

8. MailChimp for WordPress

mailchimp for wordpress_2

It’s impossible to talk about email marketing and not mention MailChimp in the discussion. It’s of the best and most popular email marketing platforms in the market for good reasons.

One of them is you can build an email and create email newsletters to send out for free. You can also create landing pages and different email campaigns for e-commerce websites

The slight issue back then is you had to access MailChimp outside of WordPress. However, thanks to this plugin, you can consolidate the information on your website and MailChimp account in one place!

Therefore, instead of building subscription forms from MailChimp, you can do it from WordPress by adding the MailChimp block on the content body. Subscribers will go straight to your MailChimp list so you can send your email campaigns from there.

You can also integrate the plugin with others like Ninja Forms, Contact Form 7, BuddyPress, MemberPress, and more. This way, you can collect user information even if they don’t fill out your sign-up forms.

MailChimp for WordPress is a premium plugin starting at $59/year for a single site.

Try out MailChimp WordPress Plugin Here!

9. SendInBlue


Sendinblue is another popular email marketing platform known for its generous pricing and top-notch deliverability rates.

For the free version of the software, you only have to worry about sending 300 emails a day to your subscribers. You need to pay up starting at $25/month to send more daily email marketing campaigns and unlock more features. Other than that, you can collect as many people as you can to your list.

Using its plugin, you can create Sendinblue forms and design beautiful newsletters straight from WordPress. When sending out your emails, the platform uses its state-of-the-art SMTP (instead of WordPress’ send mean function) to ensure that your emails get sent without problems.

To get more subscribers, you can integrate the plugin with Ninja Forms and MailOptin and use their beautiful forms instead. You can also use Sendinblue to send MailPoet newsletters for better deliverability.

Try out Sendinblue Plugin Here!

10. Hubspot

hubspot wordpress plugin

When it comes to anything marketing-related, Hubspot has you covered. Using its powerful platform, you can engage visitors via live chat and sign-up forms, manage your clients and customers, and send emails to them

And with a plugin for WordPress, you can expect to improve your productivity on top of making even more conversions. You no longer have to log in to your Hubspot account to create forms and send out newsletters because you can access all of these from your dashboard.

Regarding forms, you can integrate with our form builder plugins available to help you collect more subscribers along the way.

Once you have subscribers coming in droves, you can segment them into lists and check their website activity. Doing so allows you to profile them much better so you can send them emails that they want to read.

When it comes to sending emails, you can choose from 20+ editable templates for your newsletters. You can even set up emails that will be sent automatically to people who filled out a form or talked to you via live chat.

Try out Hubspot Plugin Here!

11. OptinMonster


As one of the best email list building plugins, OptinMonster needs no introduction. If you want to effectively grow your subscribers, then this tool will help you create forms optimized to increase your conversions.

It was exclusively a WordPress plugin back in the day but has expanded to accommodate people using other website platforms.

OptinMonster was one of the first tools to introduce exit intent forms that pop up on the screen when the mouse cursor leaves the window. Its powerful behavior automation feature helps site owners show the right form at the right time to the right people, thus increasing the sign-up success rate.

To be clear, as a list building plugin, you will need a newsletter tool to send out the emails.

OptinMonster is available starting at $14/month (billed annually) for one site with 3.5k page views.

Try out OptinMonster Here!

12. Sumo List Builder

sumo wordpress

Sumo, along with OptinMonster, is one of those marketing plugins dedicated to helping site owners build an email list successfully.

Sumo popularized the Welcome Mat, which is a type of pop-up form that scrolls down the page and covers the entire screen with your offer. It’s been adopted by other marketing plugins to help people increase their subscriber count.

There are other types of forms you can choose from and customize to match your site’s brand. You can even use multiple forms on a single page to increase the chances of people signing up.

Aside from its email list builder feature, you can send them welcome emails or build campaigns to be sent to them over time. You can also set up social media sharing buttons on your posts to get more shares from them on Facebook, Twitter, and others.

Suno has a free plan with unlimited contacts nad 10,000 monthly emails. The paid plan ($49/month) offers 50,000 monthly emails and advanced email integrations, to name a few.

Try out Sumo Here!

13. WP Subscribe Pro

wp subscribe pro

A more affordable alternative to OptinMonster is WP Subscribe Pro. Granted, you can download the plugin for free but you will be hamstrung by its limited features.

With the premium account starting at $29/year for one site, however, you can create animated forms to guarantee that visitors won’t miss them. Designing the forms is also a breeze as you can choose from different colors and show the right text in the right place.

You can also integrate the plugin with tools like Aweber, GetResponse, and others, so all subscribers go straight to the lists or segments on these platforms.

The cool thing about WP Subscribe Pro is you can use the pop-ups for other purposes. Instead of putting a form in the pop-up, you can show related posts to the current page to decrease your bounce rate and keep visitors engaged.

Try out WP Subscribe Pro Here!

14. Ninja Kick

ninja kick

Unlike the other email marketing plugins in this post, Ninja Kick is more of a contact form plugin with MailChimp integration.

While some people might want the more eye-catching approach that most of the aforementioned plugins offer, the beauty of Ninja Kick is its non-intrusiveness.

You won’t scare away visitors with ill-timed pop-ups and forms that appear without warning.

Ninja Kick has the option to hide the form on the page. The only way for people to see it is to click on the floating button so they can fill out their details.

The forms are available in three themes for your choosing. There’s also a social bar if you want to get more shares from your posts.

The plugin is available for a one-time payment of $19 that includes six months of support.

Try out Ninja Kick Here!

15. OnePress Opt-In Panda

opt in panda best email marketing wordpress plugin

Rounding out the list is Opt-in Panda. Building off from what Ninja Kick started, the last thing you want for your new visitors to do is leave your site faster than they came in because of your pop-up forms.

With Opt-In Panda, you can get people’s emails from within the body of a post.

But what makes this WordPress email plugin different than the rest is you can lock certain parts of your content. And the only way they can unlock it is if they sign up to your form.

For example, if you want people to get their hands on your free ebook, they have to enter their email address to reveal the link to the ebook.

Using the plugin, you can create gated content on your site to get more people to join your email list. You can also integrate it with other email marketing platforms like Aweber, MailPoet, and others.

Opt-In Panda costs $26 for one site.

Try out Opt-In Panda Here!


Now that we’ve blazed through the different WordPress email plugins for you to use, it’s time to pick out which one is the best for you.

If you want to manage your email marketing inside WordPress, you can’t go wrong with MailPoet and SendPress. They have all the features you need to run a successful marketing campaign using emails.

If you are using an email platform already, then you’re better off using its native plugin instead like Sendinblue or Hubspot. This way, you can manage your contacts under your dashboard.

But if your focus now is to grow your email list, then you should use Icegram, OptinMonster, and Sumo instead.

The suggestions above are to simply give you an idea of which tools to test. In the end, it’s up to you to choose the right WordPress email for you from the marketing plugins above.

By Christopher Jan Benitez

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The Best Affiliate Marketing Tools (Free and Paid)

The Best Affiliate Marketing Tools (Free and Paid)

The Best Affiliate Marketing Tools (Free and Paid)



Being a successful in affiliate marketing is about working smart, not just working hard.

Learning to be more efficient and more effective in the day to day running of your business can pay dividends.

To help you become the super affiliate you know you can be, we’ve compiled a list of some of the best affiliate marketing tools that will help you monetize faster, and pave the way to greater success!

These tools will help you at every step of your journey, from planning your campaign through to the optimization process, while being able to track your performance like a pro!

In a business where time equals money, it’s important to know how to save on both with these awesome affiliate tools.

Here’s what does it mean to be more efficient and effective in affiliate marketing:

“Efficiency is doing things right and effectiveness is doing the right things.” – Peter Drucker, the father of modern management

That’s easy to say, but in reality this is easier said than done.

The tools you’ll find below will show you how to achieve this optimal performance in your own work, so you’ll be able to make brass with annoyingly cool class!

Our hope?

That you’ll get some great insights and boost your ROI by using these awesome tools for affiliate marketers!

Let’s put this in perspective for a moment.

If we can save you just 20 seconds per one hour of your work, this will basically mean that we’re gonna help you save an extra day in your work life per, just by working smarter!

You then get to enjoy all the amazing revenues this industry can provide you with!

That’s something to think about, right?

This was with only 20 seconds. Now imagine what you could do with your time if you managed to save a whole minute per working hour!

But first things first, there are two important objectives you should tackle right away:

You need people to sell to (traffic sources) and you need something to sell (the offers).

Let’s review the top affiliate marketing tools tools!

List of the Best Affiliate Marketing Tools

Knowing your competition is at the heart of any good affiliate marketing strategy.

Identifying industry trends and gaining insight about competitor campaigns, along with top performing creatives and traffic sources, is essential if you want to make sure you can hit the ground running.


Spy Tools

Ad spy tools are a huge advantage nowadays when compared to the beginning of online advertising, when the only way to know what your competitors were doing was to visit the website where affiliates would promote their offers and just check what appears.

Spy tools come in handy in case you don’t know much about designing creatives.

Thanks to these affiliate marketing tools, you can now keep-up with a whole lotta things that’ll simply blow your mind.

You’ll be able to know which offers, pre-landers, and banners your competitors are using and even be able to download them like a super pro!

With spy tools and competitive intelligence tools you can analyze the stats and results of everything that your rivals are doing – from the carrier where the ad is running, to the conversion rate for a given GEO.

And, as if that wasn’t enough, you can also compare the performance of networks, find the best offers, and pretty much gather all the info you need to get that competitive advantage that’ll separate you from the slow-moving herd.

So, after all the hype created around these game-changing tools, here’s what we’re specifically talking about:

If mobile, desktop, e-commerce, native or push ads are high on your list, look no further that AdPlexity. This platform makes finding profitable campaigns a piece of cake and with support for multiple traffic sources, it’s an essential tool for the serious affiliate marketer.

SpyPush is the first ever tool to spy on push notification ads helps you dig in your competition’s funnels. Learn what works for them by accessing a database of over 200 000 ads in more than 140 countries.

SpyOver is very similar to AdPlexity, but it focuses on native ads only.

Tracking competitors Facebook ad campaigns and identifying black hat opportunities for your offers makes Idvert a strong contender in its category. Add to this the ability to view an impressive range of your competitors knockoff, COD and dropshipping data, and you’ll be able to find profitable campaigns in no time.

Tracking Tools

If you’re looking to optimize your ROI and keep your eCPC as low as possible, you’ll want to track your campaigns with a professional affiliate tracker.

It’s essential for keeping an eye on your balance. You see, a lot of beginners don’t pay regular attention to their stats and lose track of their ROI.

And if you don’t know where you’re standing, how can you get where you wanna be? You’ve gotta track everything and analyze the results.

How are you supposed to know whether or not your campaign is converting if you don’t have solid proof to look at?

Write every little shift, alteration, tweak and change!

It may be faster to ignore the tracking part, but it’s also a very quick way to lose money on advertising.

Now, when it comes to analyzing numbers, the storyline changes. Media buying isn’t just splitting profitable and non-profitable campaigns. You’ll actually need to retrieve the information through good tracking tools!

Below, we’re sharing the market leader in tracking tools, along with some alternative sites of equally good quality for new affiliates or those with medium to low volume campaigns.

It’s worth mentioning that not only are these tools worth their weight in gold, but as an affiliate marketer, you really can’t afford to run traffic sources without having at least a basic tracking solution in place.

So, which ones should you pick?


Pretty much the market leader in tracking software, Voluum is a powerful tool for marketers.Track ads for all your campaigns and manage your team all form one place at a starting price of $44!


This easy to use ad tracker allows you to keep an eye on the impressions, clicks and conversions of your campaigns. Packed with features and regularly updated, it costs just $28/mo for a starter package and up to $939/mo for an enterprise plan.


With 100,000 free events per month, BeMob is an excellent tool for smaller volume affiliates who are looking for a low cost way to track their campaigns. Their sixth sense tech can analyze your advertising campaigns for audience optimization and paid plans start from $25/mo to $499/mo.


A self-hosted tracking solution with blistering speeds that gives you full control over your campaign data. It has a 14-day free trial and the licence fee is only $69/mo.


If you’re looking to step-up your game with advanced tracking tools, AdsBridge is a perfect choice. The investment is gonna be something between $25 and $595 per month, depending on the package.


This tracker is designed for mobile and web media buyers and performance marketers, who are looking for a agile, real-time campaign management tool. Plans between $79 and $799.


As with domain registrars, when hunting for a hosting company, you really want to go with the top dogs.

The companies cited below have proven to be reliable for marketers and affiliates, and all have excellent support in a combo with a variety of features that will transform the hosting of your sites into a breeze.

Make sure to do your research to see which features are most suitable to your strategy. There’s no need to obsess too much on that tho – you’ll be in safe hands with any of the hosting companies listed below.


Consistently found at the top of many “Best hosting” lists, Bluehost is a service with a well-earned reputation. If you need reliable and affordable website hosting for your landing pages or WordPress sites, they’re the ticket! Bluehost also offers a free domain for those who choose their hosting services.


SiteGround is another great solution for expert hosting. It’s secure, affordable and packed with features that make it ideal for affiliate marketers. We found the WordPress and Joomla staging on the GoGeek plans to work particularly well and is perfect for creating a test environment for your campaigns.


Another big hitter in the web hosting space, HostGator offer packages from just $2.75/mo and you can choose yours with cloud hosting, WordPress hosting, VPS hosting or a dedicated server.

WPX Hosting

If you’re in the market for dedicated WordPress hosting, look no further than WPX. Fast, secure and with free built-in support, you’re sure to have everything you need to get your site up-and-running in seconds.

Domain Registration

Setting yourself up with a domain may sound simple, but it’s always a better idea to go through a reputable domain registrar, rather that using the hosting company.

A reliable domain registrar can save you fees in the long-term especially if you ever need to transfer your domain name, plus many offer additional services like private whois protection, customer support, ICANN Accreditation and SSL certification.

It’s usually better to go with a company that specialises in this area and has been around for a long time, rather than one who simply offers domain registration as a bolt-on service and-or doesn’t have a long track record.


Namecheap is one of the most reputable and long-standing domain registrars with discounted domains starting from just $0.98. They give free WhoisGuard on many new domains and have additional features such as trusted SSL certificates and private email support.

VPN Services

Having access to a VPN is essential for any serious affiliate.

Not only will it keep your information private in public spaces, such as cafes or while on the move, but you’ll also be able to check how your landing pages appear to people in various global locations.

Plus, you’ll benefit from the security, freedom and privacy that a VPN is all about.

There’s been an influx of VPN providers on the market in recent years, all of which offer fantastic services at a reasonable price.

To spare you the headache of researching, we’ve shortlisted the most trustworthy, so read-up and if you find a match – register your account!

You’ll be glad you did.

nord vpn

With 5200 servers in 62 countries and apps for all operating systems and devices, NordVPN has established itself as one of the most secure and reliable services you can buy. Plans start from just $2.99/mo and allow you to secure up to 6 devices at the same time.

safer vpn

If you just want a simple plug-and-play VPN service, then take a look at SaferVPN. It’s easy to use from all your devices with plans starting at $2.29/mo.


Designed to be a one-size-fits-all solution, Ivacy gives you complete freedom over however you choose to use the web. Prices start from $2.35/mo.

vyprn vpn

Great speeds and proprietary technology to defeat VPN blocking, makes VyprVPN the perfect choice for unrestricted internet access. Plans start from $5/mo.


Another popular favorite VPN service with high speeds and offshore privacy protection. ExpressVPN plans start from $8.32/my and you can buy anonymously with a preferred payment method.


Simple, automated and customizable, CyberGhost is a serious contender in the VPN space. Plans start from $2.5/mo.

Landing Page & Design Tools

If you’re a programmer and know all about coding, we recommend you stop reading this paragraph, as you’ll probably despise the tools we’re about to drop.

In case you’re a common mortal as the rest of us, there are tools that’ll do all the work of creating your pre-lander, banner and whatever creative you’ll need for your campaigns.

The most important point here is that, once you find a hit offer, you’ll need to “polish” it. It might look perfect and you might believe it will convert for every user who’s gonna see it, after all – it’s your baby, right? But the truth is – good is not good enough. You’ve gotta engage the user and create that extra step to make it irresistible to them so they click on the subscription button.

Having said that, you’re gonna need to build your own creatives adapted to your offer and even to the websites, where you’ll be advertising. The more the user sees a pattern, the more trust they build for your product.

Being into programming and coding is always be the best option in the long-run. Learning PHP, Javascript, CSS and HTML will make you a master when it comes to creatives.

However, if you don’t have the time/interest/budget for all of this, there are still some tools to save you time and help with perfect your product pitch.

Nope, we’re not saying you can skip the design part. We’re saying there are plenty of landing page tools that will make the process of creating high-converting LPs easy as a piece of cake!

You don’t have to be a coding whizz to get started, so it’s a win-win situation:

Thrive Architect: If you use WordPress to create landing pages, you’re gonna love this visual page builder from Thrive. A huge time saver and the simplest way to get beautifully designed, high-converting landing pages without the need for any coding.


Landingi is a fantastic landing page tool for non-programmers that automates key tasks, and analyzes and optimize your pages. Well worth the look!


Great for solo or team projects, Instapage will help you to maximize your conversions and it comes with neat tools to optimize and share your pages. Depending on the package, it will cost you anywhere between $29 and $127 per month.

With over 100 conversion-focused templates and a sweet page builder, Unbounce remains a popular choice for affiliates priced between $49 and $199/mo.


More than a landing page design tool, Wishpond enables you to create funnels that include contests & promotions and are ideal when running social and email campaigns.


Leadpages is a great choice for lead gen campaigns and a good all-rounder. The amount to invest is gonna be something between $25 and $199 per month, depending on the package.

Email Marketing

For quality email campaigns, what you’ll need is a robust solution that guarantees optimal delivery rates.

In the list below we’ve covered everything – from capturing leads to sending and managing your campaigns. The picks we’ve selected are packed with features such as autoresponders, automation and workflow tools that will make your life much easier.

You’ll probably also want to segment your lists and split-test your subject lines. Say no more!, You’ll find that all recommended solutions below are more than adequate and can help you set up professional-looking campaigns, whether you have a list of 1,000 or 100,000 subscribers.


To capture more leads from your WordPress site, you need ThriveLeads in your life asap. It’s more than your average leadgen plugin – it will help you increase your opt-ins and conversions, and can spit-test variations of the form with its A/B testing engine.

Constant contact

With excellent mobile optimized templates and an intuitive interface, Constant Contact is an all-in-one solution to send and manage your email campaigns, taking your email marketing to the next level.

Campaign Optimization

Once your campaign has been running for a while, you’re gonna want to make sure it’s optimized for the best results.

Unprofitable campaigns can (sometimes) be turned around, and a profitable campaign can always be made better. Split-testing is the heart and soul of any affiliate marketing success.

The following tool can help you with automatic optimization for conversions across multiple campaigns, so that you can focus on the winners for your offers.

The optimizer

TheOptimizer gives you the ability to automate and optimize your native, pop redirect and push traffic with its hassle-free campaign management software.

They have 3 versions:

The best in the business!

Traffic Sources Tools

Sometimes you wanna be able to manage multiple traffic sources from a single platform.

Or, you might want a tool that can facilitates the creation and optimization of your campaigns, to save you time across multiple offers.

This can help by linking together various accounts from paid traffic sources, helping you visualize and optimize your ad performance in a jiffy.


If you regularly create Facebook, Instagram and Google Ads campaigns, you’ll find this tool to be a real timesaver. You’ll be able to create campaigns and manage them all in one place, leaving more time to enjoy your profits.

SEO Tools

If you’re looking to get more organic traffic to your landing pages and wanna know what the competition is up to, then these tools are for you.

With these tools at your disposal, you’ll be able to analyze and track competitor campaigns and identify top performing keywords in your niche, relative to the competition.

Make sure you give your landing pages a thorough SEO and content audit and then work through the list of recommendations to get your pages up to scratch.

You’ll be racing ahead of the competition!

If you’re looking to track the performance of your competitors’ organic search campaigns, then SEMRush is a tool you need in your stack. For detailed analytics on your competitors including SEO, Paid Traffic, Social Media, Content & PR it’s just what the doctor ordered and the reporting and layout is a dream to work with. Check them out now!

As both an SEO and competitor research tool, Ahrefs is well respected in the industry. Use it to get a complete overview of your competition’s search marketing campaigns, whether that’s organic or paid channels. It’s well-maintained and regularly updated, making it one of the most feature-rich tools out there.

This fully featured website crawler is a must-have if you want to drill down into the technical side of your competitors on-page SEO. In addition, you can use it to carry out comprehensive technical audits on your own sites to make sure there are no technical errors that could cost you visitors.

Keyword Research

If you’re working with any type of paid search to promote your offers, you’ll first need to carry out keyword research.

This is what will separate your target audience from the traffic you don’t want.

Identifying profitable keywords in your niche can and will drive down costs by finding keywords that are within your competitive reach.

Which ones, you ask?

The ones who are looking for your product!

The ones who are gonna make you $$$!

You’ll want to have an awesome keyword research tool so you can understand what people usually search on the web; that also happens to be similar to what you’re selling.

Keyword research tools will be one of your biggest allies by helping you target your campaigns and promote them to the right customers.

In addition, don’t limit yourself to any one tool as you’ll find the results will vary from one solution to another.

There’s also a difference between keywords for SEO and those for paid search campaigns. Make sure you use the right tool for the job of tailoring keywords to your traffic source.

Here are some of the best choices in the market:


KWfinder makes you finding long tail keywords easy as 1+1. Use it to identify keywords with low SEO difficulty to increase the flow of converting visitors to your landing pages.


This free keyword tool is owned by Neil Patel. It’s a great way to get new suggestions for keyword ideas for both SEO and PPC projects.

Google keyword planner

The mac daddy of keyword tools, Google Keyword Planner should be your go to tool for Google Ads campaigns. Look for high monthly searches with low competition in an affordable bid range when planning your campaigns. Remember also to choose buying keywords, as you want traffic that converts as well as bringing visitors to your site.

lsi graph

Search over 28 millions Latent Semantic Indexing (LSI) keywords for words that have relationships to the primary keyword in your campaigns.These words are great for anchor text links and for discovering new keyword opportunities that are closely related to the ones you primarily want to rank for.

Bonus Tools

If you made it till here, we bet you’re hungry for more tools?

That’s why we’ve prepared a few bonus picks (to make you happy!).

They’ll hopefully turn you into a more rounded marketer, as well as help you to spot new opportunities when promoting your offers.

Networking: Networking is crucial for quality business development. We need other people to buy from us, sell to us, and breakthrough with us. Of course, to get people to be excited to do all these things for and with us, we must give something of in return. So go out there and meet all the interesting prospects you can. At the end of the day, the benefits of working with others go well beyond the immediate sales figures.

Affiliate Marketing Forums: You’ve also got great forums where you can learn all there is to know! This is a way for you to learn from others players’ mistakes instead of making your own (costly and time-consuming, don’t you think?). Wondering which affiliate marketing forums you should explore? Check the top ones!

The superstar forums are not free. Yes it will cost you to register, but trust us – your long-term ROI will be worth more than those pennies.

Conferences and Trade Shows: We hear many people argue that conferences aren’t worth it. We disagree. You see, the trick is to know how to take full advantage of the potential of any event!

These 5 tips will help you make the most of conferences and trade shows:

  1. Have a goal: why are you going there, what do you want to achieve, etc.
  2. Pre-arrange meetings: trust us – this is a must. Don’t schedule meetings in the morning since the probability of missing them is higher!
  3. Work on your introduction. The first impression is all that counts!
  4. Attend the parties and ALWAYS give those cool business cards!
  5. Quality is better than quantity: you’re not trying to meet everyone. Time is money, you feel us? Making 5 really good friends is better than making 100 scattered acquaintances that you’ll never meet or connect with again!

Account Managers: Account Managers are a crucial aspect of affiliate marketing.

You can almost see these guys as tools for marketers; tools that help you get awesome advice, optimize with knowledge, and recognize mistakes in order to maximize profits!

They are your most priceless source of info, guaranteed to give you the latest updates on the market.

Therefore, when asking them to show you the hottest campaigns to promote or which GEO to target, you should always be as specific as humanly possible.

Don’t go about asking them for “their best campaigns.” They hate that! Instead, ask about their “top 3 dating campaigns in the UK based on EPC”. Help them help you. Easy!

Google Sheets or Excel: Hey, wait. Did you think we were never getting to Excel?

Believe us when we tell you the following jaw-dropping, life-changing truth: Excel might as well be all you need to dig deep in your data.

Information is power and this power comes from doing serious continuous analysis for which Excel is perfect:

  • Easy to analyze data
  • Good at summarizing in different ways
  • Building a pivot table report is a piece of cake compared to the process of building the same report manually. Boring, indeed!

Through the use of the pivot tables, you can perform a successful A/B testing and split-test offers. It basically helps you to create cross tabulations of ‘keywords’ against all the others.

For example: ‘operators’, ‘creatives’, ‘countries’, etc. Input these parameters into the sub-ids of your target URLs.

All this precious info will then be processed through pivot tables in order to optimize your campaigns.


In conclusion, today’s affiliate marketing industry is busier and much richer in terms of resources to work with. It’s also much more competitive.

Where are we going with this?

The more you know about your niche and the better prepared you are, the more you’ll benefit from that tasty extra-mile advantage.

Remember: being smart today means saving money tomorrow!

Equipped with the various tools we shared above, you’re sure to make it rain like a real affiliate pro! If you think we missed anything important, don’t be shy and reach out! We wanna hear from you so shoot all the questions you have in the comments below!

Also, remember to take quality time out – it can never be all work and no play!

Loved these awesome huge list of affiliate marketing tools?

Then tell us what are your favorite tools in the comments below!

João Aguiar

Head of Marketing at Mobidea

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