5 Expert Tips on How to Increase Site Traffic in 2020

5 Expert Tips on How to Increase Site Traffic in 2020

It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500+ changes!

SEO is the process of optimizing your content, so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And soon enough, you could find your first page search rankings now on the second or third pages.

If your site content isn’t ranking in the search engines for your preferred keywords and phrases, all is not lost. There are still plenty of ways to improve your rankings while also getting quality traffic from other locations as well.

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales.

To help with this process, here are five practical content creation and marketing tips that worth exploring. Be sure to read along and follow these tips to increase back traffic to your website.

1. Blog Regularly and On Schedule

In recent years, blogging and content marketing have been very big components of the digital marketing landscape.

Now it seems like most businesses and websites have their own blog, and with good reason – blogging brings more traffic to your website, helps you establish better and stronger relations with the audience, and will help you to establish yourself as a lead thought in the niche.

However, it to comes to blogging and business, there is a certain art to it. For example, what are ecommerce sites and ‘boring’ niche markets supposed to blog about?

More often than not, the best way to get around this is to create content that is relevant to the business or service offered, but still providing value to your audience.

A perfect example of this can be seen on WithClutch, as they are a refinance and personal finance business, but also have blog topics ranging from “When is the best time to buy a car?” or “Whats the cheapest state to buy a car in?” and other related topics.

The key takeaway here is that they are able to create content through their blog that are covering topics that their audiences and potential customers are likely already searching for. This is a win-win situation for both the blog and the end user.

As with all blogging efforts, will take time, but it’s really worth it when you have a clear plan and a content calendar in place. You can also convert the blog content into an infographic, slide deck or e-book. And definitely make sure you are taking advantage of social media and everything it has to offer.

The better the content, the more it is enjoyed and discussed by the public, which means more readers and loyal fans who visit your blog on a daily basis.

2. Focus on SEO and Long Tail Keywords

Like it or not, search traffic is still one of the most effective ways to get high quality traffic and leads back to your site. The only problem is it’s super competitive and saturated.

Search engine optimization (SEO) is the process by which a website is visible in the search results, and can improve their rankings by making improvements to their site, content and social channels.

This can be done by optimizing keywords and site layout, reducing loading time and making the website easy for mobile users to search the site. It’s also important to make sure you are using SERP tracking tools to see what keyword and ranking movements your optimization efforts are having.

The early ranking algorithms of the search engine relied heavily on the content of the keyword for ranking purposes. This meant, however, that website designers could hack the system and use keyword stuffing to increase rank.

Now it’s a much more complicated process and not one that is easy to game. Page ranking algorithms are much more advanced and rely on several factors, like inbound or backlink quality and relevance.

3. Create Comprehensive, Authoritative, Evergreen Content

If you are going to spend your time writing content, it’s important that you make sure it’s worth your audiences time and provides real value. It’s also a good idea to focus on ‘evergreen’ topics so you content doesn’t go stale after just a few months.

Some of the best forms of evergreen content come in the form of resource guides, how to’s, and user tutorials. You must then create content that targets the customers rather than robots—using quick, short, but true phrases.

Depending on the niche market you are currently focused on, this might be easier or harder to accomplish. MeetEdgar has a nice resource guide that highlights a few different examples of evergreen content across a wide range of niche markets. Be sure to check it out to get some new content ideas for your site or blog.

No matter what type of content you are creating or who it’s for, there are several great ways to show search engines that your site really provides content of value — and that through detailed, authoritative, evergreen content.

Here are some of the working methods to best accomplish this.

  • Long-form content stick. Longer content tends to exceed shorter content (at least 2,000 words).
  • Use LSI keywords. There are keywords or phrases that are closely related to the content of your post.
  • You will have to do research to write quality content so that you can have information that is very valuable.
  • Be easy to learn. Be quick to read. Html uses whitespace, headings, short paragraphs and related photos to facilitate the page’s consumer consumption and time rise.
  • Have links and deals of high relevance on the page. Provide meaningful internal connections to address the query of a reader. This will also reduce error rates significantly to bring people onto the website.
  • Include photos, illustrations, video and text. This catches the interest of readers and makes them more interested in the content.

Before writing your next article, be sure to run through the list above to make sure your content hits all of these fine points.

4.  Comment and Contribute on other Relevant Blogs

Despite what many people thing, commenting on and contributing to other websites and blogs is still very effective today. Yes, you might not get a dofollow link back from these efforts, but they can help with getting your name out there and boosting new clicks and visits over to your site.

Comment threads are very close to forum marketing, in the sense that you can take time to show that, rather than searching for traffic, you are trying to contribute when commenting on a post. In a perfect future, you can frequently try to comment on your own blogs.

And the act of guest blogging or contribution with original content to other sites is also nothing new, however, it is still a huge opportunity for your site and brand. More often than not, the only cost associated with guest blogging is your time and outreach effort, and as you continue to gain new placements on smaller sites, this will help with your ability to contribute to much larger ones down the road.

Both of these methods are perfect for backlinks and creating influencers in your niche, but in this situation, you are still a daily reader and blogger so you won’t sound as though you were a spammer by linking to one of your pages.

5. Find Your Audience on Social Media

Social media can be a perfect way to build your following and consequently boost your website traffic. You cannot, however, only post links to news items or blog posts and hope people can fly.

Instead, you need a plan to identify the best brand platforms and then find out how your specific target customers use those platforms.

And when it comes times to read new audiences, don’t over your options with influencer marketing. And depending on your niche market, the reach and power of influencer marketing can result in higher

With more than 3 billion users spread across the most active social platforms like Instagram, Facebook and Twitter, it’s now easier than ever before to reach new audiences and redirecting them back to your site.

With influencer marketing in play, it’s also a cost-effective solution for testing out. While celebrities and big players are generating thousands of dollars for individual posts, smaller micro and niche-influencers often cost a fraction of that, but also offer much tigher audience targeting.

Bonus Tip: Promoting Webpages on YouTube

This last bonus tip is one that we could write a whole resource guide on, but we will just quickly recap here and let you explore it in more detail on your own.

In short, YouTube is the largest video search engine in the world. It’s free to use and they even host your video content for free. Throw in that billions of video impressions are taking place daily, and when utilizing this platform correctly, it could be a huge source of traffic for your site.

When creating videos, don’t forget that most readers have a short focus and attention span, so the video must be short, snappy and also includes a call to action telling the viewer to click on the links in the description area.

YouTube allows for users to add backlinks to their video content descriptions, which also means more clicks and traffic back to your site. To learn more about how to rank videos on YouTube, check out this YouTube SEO resource guide.

Quick Tips on How to Increase Real Traffic to Your Site

There you have it. Five simple and effective expert tips to help increase traffic to your site through the use of improved search rankings, more social activity and creating better content for your audience.

Be sure to start implementing these methods, while also keeping an eye on your traffic levels to see which methods work best.

How to Advertise on Google Search: Leveraging the Traffic You Control

How to Advertise on Google Search: Leveraging the Traffic You Control

Google is a great place for customers to find your product or service. However, Google  Search Ads can be a bit trickier to understand than other ad platforms like social media. 

Search Engine Marketing (SEM) can be intimidating, but once you learn the basics and a few expert tips, you’ll be ready to jump in!

Here at ClickFunnels, we specialize in guiding users through the sales funnel, which includes getting traffic to your funnel. 

There are three types of traffic that are discussed in Russell Brunson’s DotCom Secrets

  • Traffic you control: from paid ads or other sources where you control how and where the user lands.
  • Traffic you don’t control: organic traffic or traffic from others’ blogs where you can’t control where the user will land.
  • Traffic you own: your email lists, customers, and followers that you can send specific content or offers to.
DotCom Secrets book

Google Search Ads fall into traffic you control because you decide where users end up on your site.

It is crucial to leverage the traffic you control from your Google Ads campaigns by getting visitors’ email addresses through a squeeze page and turning them into traffic you own. 

In this article, we’ll give you some of our best tips to successfully advertise on Google.

But let’s start by covering some of the basics.

Google Ads Basics

There are a couple of things that are important to understand about Google Ads before you dive into the platform. 

Targeting

First of all, with SEM, you don’t pay to show ads to certain demographics or groups. You bid on keywords, meaning that when someone inputs a search query that matches your keyword your ad would show up.

Google Ads match types explained

When you bid on keywords, you choose which match type you want to bid on. The options are:

  • Exact Match: the keyword exactly as you typed it.
  • Broad Match: any search query that includes any word in your keyword in any order
  • Broad-Modified Match: search queries that include each word in your keyword,  but not necessarily in the correct order and with words in between 
  • Phrase Match: variations of the term with your keyword intact but with extra words before or after the keyword

We’ll help you choose which keywords to bid on later, but just keep that in mind.

Structure

The campaign structure in Google Ads can be confusing if you don’t know how they define the terms that they use.

Google Ads structure account campaign ad group keywords

The structure is broken up into the following parts, starting from the highest level:

  • Account
  • Campaign
  • Ad Group
  • Keywords

We already mentioned Keywords. They’re the level you bid on. So, the more keywords you bid on, the more you would need to spend to show up every time they are searched.

Ad Groups are groups of similar ads and keywords that you choose to combine and share similar targets.

When a user searches any of the keywords in the group, one of the ads in the group will show up at random.

Campaigns are groups of Ad Groups. Each Campaign will cover a broader topic, with the Ad Groups it contains covering the subtopics.

The Account level is to differentiate each business or website, so if you only have one business, you will only have one Account. All of your campaigns for the site will be in the Account.

Bidding

The bids function like an auction, so whoever has the highest bid and the best quality ad gets the top position. 

Google Ads quality score components definition

Google defines the ad quality score as a combination of these three characteristics:

  • Relevance to the keyword
  • Expected CTR
  • Landing page experience

These three factors are combined with your bid to determine your Ad Rank. 

Click-Through-Rate (CTR) on search ads goes down almost exponentially from rank 1 to rank 2 and from 2 to 3, so it is important to rank as high as you can.

In order to ensure you have high quality scores, make sure your ads use the keyword and other words relevant to the topic. Communicate value to the user so that they will want to click on your ad, and craft a landing page that is easy for users to understand.

ClickFunnels is an easy and effective way to craft landing pages that will walk the user through the sale, creating a great user experience.

Tips for Success with Google Ads

Choosing the Right Keywords

The concept of bidding on keywords may be foreign to business owners without experience with SEM, but it is easy to catch on to with the right strategy.

The key to choosing keywords is to put yourself in the user’s shoes. What would you be typing into Google if you need the product or service that you’re selling?

Think of keywords people use to search about the problem that your product or service solves and keywords they would use to search for the solution.  

Those are the types of keywords you should be bidding on. 

If your business is new, the odds are no one will be searching for your brand name, but you should consider bidding on it if you want to increase brand awareness or if your brand is known to some people who may search for it. 

You may also have competitors who bid on your brand name. In that case, you’ll definitely want to reclaim that ad space. 

Google Ads has a Keyword Planner tool that you can use to find out how many searches per month a keyword query has and how expensive it is to compete for the terms. 

The tool can also help you find more keywords related to your product or service.

Using the Right Landing Pages

The landing page can make or break your Google Ads campaign. 

The landing page can make or break your Google Ads campaign.

You may have great ads that entice users to click through, but if the page they land on is confusing, they will bounce off the page, go back to the search results and probably click a competitor’s ad.

With Pay-per-Click advertising like Google Ads, you pay every time someone clicks, not every time someone purchases. 

So if people are clicking on your ads but then bouncing from your confusing landing page, that would be a horrible waste of money. 

This is the exact problem that ClickFunnels solves. 

Building landing pages the traditional way requires web development and design, which takes a lot of time, effort, and money. 

That’s why a lot of small business owners without large budgets end up with landing pages that confuse users, causing them to bounce and in turn waste their marketing dollars.

ClickFunnels is a software that makes it easy for you to create your own landing pages that look great and are easy for users to understand. 

Creating a landing page with ClickFunnels doesn’t require any coding or design, so you can save time for once as a busy entrepreneur!

ClickFunnels landing pages are made to simplify the process of getting leads and making sales. 

Each landing page is crafted to ensure that users will not get confused about what to do or where to go to become a customer. 

Visitors will be guided through the sales process step-by-step so that you don’t lose customers along the way due to a confusing website.

Turning Traffic You Control into Traffic You Own

As discussed in DotCom Secrets, “Traffic you own is the BEST kind of traffic.” 

Traffic you own is the BEST kind of traffic. - DotCom Secrets

Owned traffic is your email lists, customers, followers, or anyone else who has given you their contact info so you can now send them newsletters and offers specific to them.

The only way to get owned traffic is by turning the other two types of traffic into traffic you own. 

The tips above will help you get users onto your site, but that is only the first step. 

ClickFunnels is a way to ensure that users are guided through the sales process, becoming traffic that you own.

ClickFunnels is a way to ensure that users are guided through the sales process, becoming traffic that you own.

For example, when a user clicks on your Google Ad, it can direct them to a squeeze page with a call-to-action that encourages them to enter their email address in exchange for the value you will provide them.

Then, even if they don’t make a purchase today, you can send them email newsletters and offers so that they will remember to come back and make a purchase in the future.

If you aren’t successfully turning traffic you control into traffic you own, you are losing a lot of potential sales over time. 

If you’re ready to start leveraging the traffic you control, try ClickFunnels’ 14 day trial!

Reach more customers. Get more sales. Try out ClickFunnels for free. Start your free trial.

Recommended Reading

How to Market Your ClickFunnels Sales Funnel

Dynamic Search Ads & ClickFunnels: How Dynamic Search Ads Can Generate More Qualified Traffic to Your Funnel

Target Analysis & Customer Demographics Marketing

Spying On Your Competition: Traffic Secrets Uncovered

Spying On Your Competition: Traffic Secrets Uncovered

The affiliate field keeps developing and growing. With so many changes happening every day, it is important to keep up with how your competition is doing traffic-wise. Spying on your competition for user data is a common practice and can even out the playing field. Of course, it is important to distinguish spying to get information or inspiration from spying with the intention to steal ideas. Our performance marketing network is here to show you how to find out what your competitors are doing in an ethical way.

Competitive research

We understand the term ”spying” may be a little overwhelming. However, in most cases spying on your competition means doing your due diligence and researching the ins and outs of the market. Knowing your competition‘s strengths means having a model of success in front of you. Knowing their weaknesses means understanding where you fit in. Look at your statistics and see which actions and strategies can propel you above the rest. It doesn‘t matter if you are a newbie or a seasoned veteran, competitive research is a must.

You can go about competitive research in two ways. The first one is hiring a professional consultant or agency to do the research for you. The second one is to do it yourself. The method you choose depends on your means and experience, as well as your own understanding of the results you want.

Illustration of two men analyzing a robot.
Make your choices wisely!

Spying On Your Competition: whom to track?

As we have previously mentioned, the competition in basically every imaginable field is fierce. Hence, if you wanted to track every single competitor, your work would never be done. In other words, it is important to know how to select your direct competition – those running campaigns most similar to your own, with the most similar target audience. It is important to scale your research according to your own reach and success. Watch out for the campaigns most similar to your own in scope and size, but also keep an eye out for up-and-coming newbies with a fresh vision.

Competitor website analysis

When you have identified your competitors, it‘s time to think about spying strategy. Your final goal should be to get a complete understanding of what makes their sites successful and then develop your own brand accordingly. This doesn‘t mean stealing ideas, but getting inspired and building upon an existing foundation. The factors you should be looking into include

  • Traffic
  • Content
  • Keywords
  • Backlinks

Spying On Your Competition: Traffic

While you can‘t get a complete and accurate overview of your competition‘s traffic, there are different online tools every affiliate manager needs to use that offer insights into other sites’ traffic sources and number of visits. Additionally, it would be good to find out the location of your rival‘s audience. Then you can compare their strategies to your own. Whether the results show your competitor is more or less successful than you, it is good to know what works and what doesn’t and plan your own next steps.

Illustration of a man with a spyglass and a searchlight.
Time to play detective!

Analyze your rivals’ content

While you need special tools to see how your competitors are doing traffic-wise, we recommend analyzing their content yourself. The reason for this is the fact that so much of our personalities register in what we do, and seeing your rivals‘ approach can be very inspiring. Again, we do not condone stealing ideas from others. However, making small changes in your own approach while still expressing yourself can be very beneficial. We recommend studying the ways other content creators incentivize audience interaction and applying it to your own content. This step can be especially fulfilling and pleasant to do as you can expand your research to different verticals and niches and still get some great guidelines from creators you appreciate.

Competitor keyword research

SEO is a sensitive topic for many content creators. This is true because understanding search engine algorithms is only the beginning. After you learn what to do to propel your content to the top results, you will have to keep updated on different changes happening within the ranking system. This can become tiring and discouraging. In this case, studying your competition’s keyword use can be beneficial both because it helps your site grow and shortens the time you invest in learning the newest SEO trends.

Relying on a keyword research tool exclusively is not bad in and of itself. Yet, if you want a more complete cross-section of the state of your rivals’ content and SEO strategies, it is time to do competitive analysis as well. Our biggest tip when it comes to competitor keyword research is to target both high and low volume keywords. This way you can become an authority both to the general population aficionados and experts alike.

Graph illustration.
Use the data you get to push yourself forward.

Of course, having all the right keywords isn’t enough if it isn‘t paired with providing your audience with great content as well. The top-rated and undervalued keywords are there to inspire you to create that content.

Spying On Your Competition: Backlinks

Competitor backlink analysis is another great way to get an insight into their success and find solutions for areas where your own campaigns are under-performing. Even basic knowledge about this topic can be extremely beneficial. For example, even knowing only how many backlinks an average competitor has gives you a very concrete guideline to work toward. Not to mention understanding the quality of the sites backlinking to them.

After you conduct traffic and backlink analysis, you will be able to create a list of sites that drive the most traffic to your competitors. This, in turn, will allow you to build your own backlinks on those sites as well, in most cases.

As you can see, analyzing your competition can give you a cutting edge if you utilize the results you get in a smart way. Don‘t miss this opportunity to not only follow their path but also upgrade it to something more powerful.