That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness.
More brand awareness = more searches about your company.
You might be wondering, “Where do I start?”
Exposure is key. For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible.
Twitter for SEO Tip #1: Promote, Promote, Promote
Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Therefore, promoting content on Twitter can help you rank higher.
The best part is that you can target specific, custom audiences.
One brand that is currently using an effective Twitter strategy is Rothy’s, a sustainable shoe company. Their Twitter content is on-brand, impactful, and engaging.
Users can like or retweet them like any other tweet, but you have to pay to have them show up in a targeted audience’s timeline.
Promote Accounts
Promoted accounts put your entire Twitter account in front of users you’ve targeted to help grow your audience.
As many as 85% of people say that they find new businesses on Twitter through promoted accounts.
Promoted accounts appear within people’s timelines in the “Who to follow” section and search results.
A small tag will appear under your account name that says, “Promoted.”
You shouldn’t just be promoting your account, tweets, and tags to targeted audiences, though. Be sure to add targeted keywords so Google is more likely to recognize your tweets.
Why not do the same with your Twitter account? Add keywords right in your Twitter bio, for example, so that Google associates your account with relevant keywords.
Use these same keywords within your tweets or as a caption alongside images you post.
Users who are searching for these terms on Twitter will then find your page. Your tweets will get more exposure, which will boost your SEO.
The best part is that keyword searches on Twitter account for misspelling, synonyms, slang, and more, just like on Google.
If a user searches for “love pizza,” broad match results might include, “loving pizza” or, “I love pizza.”
You know which tweets, tags, accounts, and keywords you want to promote. But which audiences should you promote them to?
Twitter for SEO Tip #3: Select Your Twitter Audience
You can target Twitter ads to certain audiences so they appear in search and in their timeline.
You can be on the lookout for trending Twitter topics you can use to generate more attention.
With this one, make sure that you research and understand what a tag means before you use it.
For instance, you might not want to use the tag “#WhyIStayed” to promote your pizza, since that tag originated as a way for people to share stories about domestic violence.
You can also create a branded hashtag (that you can later promote) as Toyota has done with the tag “#LetsGoPlaces.”
It’s right in the company’s Twitter bio.
By creating a branded tag, you’ll encourage other Twitter users to use the same hashtag on posts that they share featuring your brand.
Rothy’s has accomplished the same kind of brand awareness with the tag “#LiveSeamlessly.”
You can even find out which hashtags influencers are using with the help of a few tools.
From there, you can see a full list of related hashtags.
You can even view a list of top influencers related to that specific tag.
If that isn’t enough, look at Twitter’s tailored trends for more ideas.
Twitter for SEO Tip #5:Check Out Twitter Trending Topics
Tailored trends, which Twitter introduced in 2012, give you a list of topics based on your location and the users you follow.
Twitter trending topics can help you stay current on topics that are important to your audience. Keep an eye on these lists and make sure that your selections are as close to the audiences you’re targeting.
Then, enter the region/country and city that you want to see.
That’s all there is to following Twitter trends!
Now, if you aren’t already adding images and video to your tweets, you should. They will give you more exposure than tweets without them, which is great for SEO.
Twitter for SEO Tip #6: Add Images and Video
According to WordStream, tweets with images receive 18% more clicks than tweets without them.
More clicks = better rankings.
Make sure that you only include images that are relevant, engaging, and high-quality.
You can use polls to settle a debate or interact with your followers by asking questions, like Airbnb.
The engagement you’ll gain from giveaways and polls will boost likes and retweets, improving your overall search rankings.
Remember how I said to include a link to your website when running giveaways? You should add those to regular tweets too, especially if you post blog content regularly.
Twitter for SEO Tip #8:Share Links
The power of links on Twitter is huge. Sharing them can maximize the reach of your content and web pages.
Since Google recognizes links, tweeting URLs is a quick way to use the power of Twitter to boost your rankings.
By sharing links, you’ll direct and drive traffic right to your site, which Google will love.
I like to use a URL shortener like Bitly to optimize my links before I share them so that my links don’t take up too much of my character count.
If you don’t have a blog, tweet out links to your products or web pages on a regular basis, like Free Radicals does.
Just be sure to share relevant and helpful information regularly, not just links to your products.
Twitter for SEO Tip #9:Tweet Consistently
You may think that more is better when it comes to tweeting.
But Google might actually see that approach as spam.
Plus, you don’t want to post too many tweets in a row to your followers, or you might annoy them into clicking that “unfollow” button.
Stagger tweets throughout the day and during times when your followers are the most active.
One tool that makes scheduling tweets easy and efficient is TweetDeck.
To schedule tweets, just write them out and select the date and time you want them to go live.
Another great Twitter management tool is Hootsuite. You can integrate other social media accounts with this tool, too.
You should also use a tool like Tweriod to determine when most of your followers are online. Buffer does this in their platform as well.
Those are the best times for you to tweet because your tweets will get maximum exposure and attention.
Aside from following all the rules I’ve already named for boosting your rankings through Twitter, the most important one is to actually interact with your audience and reply to them.
Twitter for SEO Tip #10:Interact with Followers
This tip might seem obvious, but people often overlook it.
Imagine if Wendy’s hadn’t replied to Carter Wilkerson? #NuggsForCarter would never have become a trending topic that brought Wendy’s tons of publicity.
It can be hard to gain interactions on Twitter. Considering that users send over 350,000 tweets every minute, your tweets can easily get lost in the crowd.
That’s why you should engage with the people who are already talking to you to gain the attention of users who aren’t yet.
By creating personalized replies that relate to your specific industry and audience, you’ll build up tons of engagement for a boost on Google.
Encourage users to interact with you by posting relevant tweets, talking to industry-specific followers, mentioning other Twitter users, and responding to mentions quickly.
By interacting with followers, you’ll gain more retweets, mentions, and likes. And that means better rankings.
You should also reach out to influencers who can share your tweets, brand, and account with their audience.
Twitter for SEO Tip #11: Do Influencer Outreach
Since exposure on Twitter is the key to gaining likes and retweets, look for influencers who can give you exposure to their Twitter audience.
Twitter influencers can boost your credibility quickly because they’re already credible within your industry.
When an influencer talks about your brand, products, or services with their Twitter audience, their trusted followers will head to your page to check you out.
When trying to reach out to influencers, it can be helpful to:
Create meaningful content that is shareable and valuable to your industry
Develop long-term relationships with influencers rather than viewing them as people who can give you a quick, short-term boost
Retweet tweets from influencers with whom you want to engage
Collaborate with influencers by writing guest blog posts for them or allowing them to write guest posts on your blog
Several tools help find influencers in your industry if you aren’t sure who to reach out to.
One of them is Klear.
Just select the social network you want to search through, the skill or keyword you’re interested in, and your location.
That’s it!
Another great tool for finding influencers in your industry is BuzzSumo.
The tool will even show you the page authority, domain authority, number of followers, retweet ratio, reply ratio, and the average number of retweets for each influencer within the results.
Conclusion
Twitter is an absolutely massive social network.
But you should never think of social networks as being isolated from search engines. It’s actually quite the opposite.
Google pulls tons of information from social sites like Facebook, Twitter, and LinkedIn.
The more exposure your posts get (such as likes, comments, mentions, and retweets), the higher your search engine rankings will be.
That’s because Google uses social signs to recognize certain web pages and brands.
But you have to use Twitter in the right way.
It’s all about gaining exposure and attention. Start by promoting your account, your tweets, and your tags (sometimes known as trends).
Use targeted keywords on Twitter just like you do on your web pages and blog content. Google will recognize the keywords associated with your brand on Twitter, too.
Be sure to use relevant hashtags and research a trending tag before you tweet something that contains it.
Add images and video to your tweets to increase engagement, and be sure to share links back to your website to direct and drive traffic.
Tweet consistently and schedule out your tweets in advance to maintain a regular posting schedule. Post during times when your followers are most active.
Finally, don’t forget to engage with followers as often as possible and do some influencer outreach to get your name out there.
How do you use Twitter to boost your search engine rankings?
These users come from a broad range of demographics and interests.
Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on.
Twitter recommends only using one segmentation at a time, but I disagree.
Feel free to experiment with different combinations for the best results.
For example, say I was targeting people interested in blogging in the United States. I can target the keywords blog and blogging, along with the interest of blogging.
I can then specifically target female bloggers if I’m looking for mom bloggers.
Different messages resonate with different audiences, so every segmentation counts.
You can also update the tweet text when your posts are shared from other users’ Twitter accounts.
Other users tweeting your content is an invaluable marketing technique.
You’re “buying” followers in this case through spending on quality blog content.
I have a great video about when and where to use social sharing buttons.
This is the first place to start earning Twitter followers.
But it’s certainly not the last.
You can add Twitter follow tabs throughout your web properties to greatly increase follower counts.
It allows you to run off-site follower campaigns as well.
Here’s how to add Twitter follow links to a few popular web platforms.
Promote Twitter on Facebook
Facebook and Twitter are competing platforms, so they don’t work together very well. However, there used to be third-party apps that let you add a Twitter follow button to Facebook.
Unfortunately, that doesn’t work anymore.
What you can do is post on Facebook asking people to follow you there.
Provide incentives for your Facebook followers to follow on Twitter by offering a sample giveaway or contest.
Add Twitter to WordPress
Every blog post I publish is promoted on my Twitter account automatically through Buffer.
Site bugs and glitches are perhaps the Achilles heel of all social media sites – anything which turns a relaxing, fun browsing experience into a technical struggle against stubborn websites defeats the whole purpose of social media. For those who aren’t technically inclined, encountering any problems is usually something which instils a sense of dread and gloom, but there are a few tricks you can try to get your social media up and running again, ensuring you get maximum socialising time.
Twitter’s Timeline Isn’t Updating Properly
If you’re a regular Tweeter – or just following some important people – then your timeline not updating is a major annoyance. This is particularly true if you know you have updates, but Twitter’s timeline is happily pretending nothing is going on, and if you’re trying to follow a discussion of any sort, it’s beyond frustrating.
Twitter’s Timeline Isn’t Updating Properly
Things To Check
Advertisement
To begin troubleshooting, there are a few different things you should try to help you pinpoint where the issue lies.
Make sure you have a good internet connection, and if it’s poor, try again later before you spend too much time troubleshooting. You may find that there simply isn’t a good enough connection for new Tweets to come through.
If you’re experiencing the issue on Twitter’s app, try opening a browser and checking whether this happens there as well. If you have more than one browser installed, try on different browsers.
Try on a couple of different devices, and see whether your timeline updates normally on another device. Alternatively, ask a friend to check their account and see if they encounter similar issues.
See if refreshing the webpage (if you’re using the browser) is enough to resolve the problem. Check whether the timeline shows new updates at the point of refreshing, but then stops updating again.
Ways To Fix It
The first thing you should try is closing the browser or app, and then reopening it. If this works, remember to check whether it’s a temporary fix or whether it solves the issue entirely.
Try clearing your cache and cookies, which should ensure information isn’t getting intercepted or sending incorrectly. Also check whether any extensions are causing interference by turning them off.
Occasionally, changing your username or password can result in this sort of issue resolving itself, perhaps because it jogs something on Twitter’s servers. This is an odd fix, but can work.
If the app is where you notice the problem, consider uninstalling it and doing a clean install to make sure it’s fully up to date and hasn’t encountered a glitch.
If none of the above help to resolve your issue, consider contacting Twitter’s support team. Although some users suggest this issue sorted itself out (apparently randomly) after a period of time, it’s worth letting the Twitter team know something is going wrong, as they may be able to help you. If other users are experiencing the issue and it gets reported, they know the technicians need to look into a fix.
