13 Ways To Generate Roofing Leads – The Ultimate Guide

13 Ways To Generate Roofing Leads – The Ultimate Guide

Any business needs customers and clients to survive and thrive. How a company improves its customer base takes time and planning to organize a proper growth strategy to achieve continuous growth and not operate on the boom/bust cycle. So many are so familiar with how many businesses operate.

construction worker working with a drill machine

The same holds for the roofing business as it does for a brick-and-mortar retailer. How you generate your leads is an essential factor in your business’s growth and overall health.

An ideal strategy that allows you to find new customers while maintaining old relationships is crucial for your business’s long-term viability and makes long-term budgeting and business planning easier.

This guide will discuss how to find new business and maintain relationships with past customers regardless of whether you work primarily in commercial or residential roofing.

The first thing to understand is what do we mean when we discuss lead generation.

Lead Generation Defined

Lead generation is defined as the process you take to create potential clients for your business. By crafting a thoughtful strategy, you’ll build brand awareness and interest in your products and services by future customers.

There are three main phases of lead generation. The first step is creating awareness of your business, what you offer, and how to contact you. Think about it. Customers won’t hire or buy from you if they don’t know you exist!

Next, you’ll want to increase your product’s interest by prospective customers through advertising, the timing of your messaging, and what problems your service offers to fix.

Timing of your promotion and advertising on this is crucial. If you are a roofer, advertising to a household that just updated their roof isn’t an excellent strategy, and unless there’s some critical flaw in the new roof, it won’t lead to any sale for your business.

Finally, suppose you’ve implemented the basic strategy of awareness and promotion to intensify the customer’s intent to purchase from you. In that case, the last step is to move them toward closing a sale.

Let’s say there’s a significant storm heading to your area. If you’ve positioned yourself in front of potential customers and offer some incentive to contact you before the storm, you may see some uptick in business.

However, if you direct your messaging and promotion to potential customers after the storm, you’ll have a much better time generating leads.

lead generation process illustration

Using Lead Generation Strategies For Business Growth

Now that lead generation basics are understood, let’s discuss ways to create new leads for your business. There are two ways to generate leads in today’s marketplace: offline strategies and generating online leads.

Ideally, a strategy would include some form of both, but ultimately it’s best to focus your time and energy on the strategy that you find works best for your specific roofing business. Attempting both an offline and online system and analyzing the data about what is driving the most leads most cost-effectively is what you need to dedicate your business toward.

Offline Lead Generation Vs. Online Lead Generation

offline vs online lead generation

Offline lead generation is the traditional way of generating awareness and offers for your potential clients. Some offline generation strategies work better for residential roofing leads, while others may fit the commercial space better and are discussed further in this article. Typical problems with offline lead generation strategies are that they tend to be more time-consuming and sometimes costly.

Online lead generation is prevalent right now. The main reason is that you can set up a campaign through social media, email, or a website with online leads. If it’s implemented correctly, it can act passively for your lead generation. Another factor why this form of advertising is so popular right now is that you can get a broader reach than traditional outreach at a fraction of the time and cost.

How To Find Commercial Roofing Leads

For commercial leads, a combination of offline and online strategies is a good idea. One of the biggest concerns relates to your overall budget and how much hands-on time you have to dedicate to your lead generation strategy.

Once your budget is determined, you can assign the labor to oversee the strategy. We’ll discuss some of the better offline ways to generate leads and then explore the online process.

The goal here is to offer something, advice to a problem occurs, a partnership between you and another vendor or builder, and to ask for contact information in return. By capturing contact information, you now have accessibility to a decision maker. If you market your services smartly, you will be a person you’ve educated and who can hire your services.

7 Great Ways To Generate Offline Leads

With any lead generation strategy, you need to understand that some tactics will generate faster results than others. In general, a lead generation strategy will take some time to implement, nurture, and then close the deal. Especially with offline strategy, it may take some time to get a return on your investment, so you need to plan for that in your budget as well.

It’s easy to spend a bunch of time and money without getting any return right away, and by understanding that these are long-term growth strategies, your business will be better off.

traditional lead generation illustration
  1. Network: Join up with a service organization such as Rotary International, or join a business-oriented organization such as the local Chamber of Commerce.  By joining organizations, you get your business out in front of people who may have a decision-making position within their organizations.
  2. Trade Shows and Publications: By setting up a booth and attending trade shows, you’re front and center of businesses looking for future businesses to work with and hire.
  3. Partnerships: To generate leads in commercial roofing, strategize what groups or organizations may want to partner with your business. Commercial acquisition companies that may buy and then sell commercial real estate would be a good start. You can be the “go-to” roofing specialist for them. Perhaps you give a discounted rate or help them find some properties to acquire in return for loyalty.
  4. Local Seminars: Offer to host a regional seminar for complementary businesses, such as interior specialists, plumbers, or others, and invite commercial real estate and other companies to attend. You can direct the seminar to the costs and problems that only you and your complimentary businesses can solve.
  5. Direct Mailer: You can set up a direct mail campaign to reach out to new construction and commercial construction companies detailing who you are, what you offer, and to get in touch with you. This method can become costly both in the mailer’s production in-and-of-itself and the price needed to mail them out in bulk.
  6. Traditional Advertising: You can pay for advertising through traditional means such as print, television ads, radio spots, and billboards. Another cheaper idea is through sponsorship of local organizations and sports teams. You can have your business name included in the organizations and activities for a small fee, which gives your business some residual, passive advertising.
  7. Referral Programs: Word of mouth is one of the best ways to get in front of potential clients. Creating incentives for employees, past clients, and others in your sphere of influence can be a great way to get in front of businesses that need your roofing services but don’t know about you or your offers.

Guaranteed Roofing Leads

roofing lead illustration

The only guarantee with lead generation for your roofing business is that it will take time and effort to tweak and improve your results. Lead generation in-and-of-itself is excellent, but what you ultimately want are high-quality leads.

These are businesses and individuals that are already inclined to make a purchase. You are working to make them want to purchase from you rather than a competitor.

Our guide to lead generation should guarantee some high-quality leads that will bring you a business in the short-term, as well as stabilize your long-term growth.

The Ultimate Lead Generation Strategy

To guarantee roofing leads, a mixed strategy of offline and online lead generation is the most ideal. However, as we discussed earlier, online leads are less costly than some traditional strategy, and once you start an online plan, you may find it’s the best source for your leads and budget.

6 Online Lead Generation Strategies

6 type of lead generation techniques
  1. Website Optimization: Having a website is an essential first step, but you also need to determine what you want your website to be. Is the website acting as a mere placeholder, similar to an online “business card” where customers can find the necessary information and ways to contact you, or do you want it to function as a more direct part of your lead generation plan?

    If you plan on using your website to help with lead generation, then having a detailed plan of the types of ways you intend to get traffic, that is, website visitors is crucial. And optimizing your website to become relevant to search engines is a lengthy strategy best handled by a marketer specializing in Search Engine Optimization (SEO). Examples of SEO for your website would be having it set up for keywords that a customer may be searching for when looking up a service such as yours.

  2. Content Marketing: Content marketing is a marketing type through information, video, and other visual forms that help promote general interest in a brand’s services and not explicitly promote it. It’s a subtle form of advertising, usually by operating a blog, sending emails, or other communication forms to a potential client without being pushy on the sales side.
  3. With content marketing, you’re showing your services, the types of problems they may solve, and are focused on helping advise your audience on common issues. Think about Coca-Cola advertising as a form of content marketing. Their ads show people sharing a soda, having fun, and a good time while being refreshed. It never actually says, “Buy Coke.”
  4. Lead Magnets: Lead magnets are something you can offer a person in exchange for their email and personal information. Capturing their personal contact information is essential because once you have it, you can market to them in any form you choose until they opt-out of participation.  Examples of lead magnets are a PDF or case-study that diagrams common issues and solutions. Webinars are useful lead magnets to collect information and are similar to a seminar but without the overhead of renting a space to host it.
  5. Social Media Posts: Social media is any digital tool that allows users to create and share content with others. Facebook, Instagram, Twitter are all great examples of social media. According to Pew Research, social media is the primary way to get eyeballs to your posts. Facebook is the king for where content is consumed, with over 70% of all users consuming video.
    Source: Pew Research

    With social media, you can target the audience you want to see your post and create a landing page to capture their information.

  6. Online Ads: Creating Pay-Per-Click, or PPC, ads can be a great resource and can be an expensive mistake if done incorrectly. Generating ads that specialize in targeting where your customers are looking can be a great way to be “present” to them.

Creating a detailed plan of who to target, where they might search, and the types of keywords they may be using are essential data points to consider when crafting your ad.

This method gets your ad in front of people searching online for a similar product or service and can be an excellent way to generate leads. If you’re unsure how to set-up a PPC ad program, contact a marketing company with a track record of success setting up PPC ads.

The best lead generating strategy will incorporate multiple angles of exposure for your business. By analyzing the results of what is gaining the most traction and what isn’t very useful, you can tweak your campaigns and become more sleek and efficient with your lead generation plan.

Suppose you implement a lead generation plan with an eye toward future growth. In that case, you’ll establish your business as an authority that can solve many of the issues that plague your potential clients. By having better brand recognition and traditional selling tactics, you’ll be able to book out business on a consistent long-term basis and not have to rely on your competitors’ boom/bust cycle.

Black hat affiliate marketing: the ultimate guide

Black hat affiliate marketing: the ultimate guide

Starting a career in affiliate business means learning a lot of new terms, formulas and definitions. Fortunately, affie.com is here to help you navigate them, and, even more importantly, help you keep away from any tactic that can bring you legal trouble or harm your reputation. So, without further ado – here is black hat affiliate marketing: the ultimate guide.

Black hat affiliate marketing: the ultimate guide – What Is Black Hat Affiliate Marketing

Black hat is the practice of using different techniques that are either illegal or don‘t comply with terms of service or policy of every party involved in an offer. Most often it entails purposely misrepresenting the product or service a person is advertising. It can range from exaggerating the positive effects to straight-up lying about the purpose and results, as well as taking money from customers never to deliver the product.

As you may imagine, people who use black hat tactics don‘t last long in the business. Simply put, manipulative tactics are no longer a way to make a profit from a mobile audience or any other audience, for that matter. In fact, most black hat enthusiasts run short term campaigns that bring in money only at the start. In other words, this method is extremely unsustainable and forces affiliates to bounce from one project to the next without any guarantee of success.

Illustration of books. One of them is titled Investment.
Will your investment return? Not likely!

Another reason black hat affiliate marketing is not the best option is the fact that creating a campaign that converts through black hat methods is becoming increasingly difficult. Long gone are the days of Nigerian princes giving people money. Secondly, only people newly introduced to the internet don‘t look for reviews before purchasing anything. Interestingly enough, people are drawn to negative reviews for anything. Hence, if an affiliate uses shady tactics you can be sure the internet will know about it very soon and avoid that business from that point forward. Nowadays the best thing you can do as a new affiliate is to consider joining a white hat affiliate network and leave black hat tactics in the past.

What are black hat tactics in affiliate marketing?

There are multiple methods falling under the black hat label. As we have stated, the most severe ones, like phishing and misrepresenting a product are quickly discovered. However, there is another type of black hat tactics, and it is closely connected to SEO. The most common black hat SEO methods include

  • Unnatural links
  • Overusing keywords
  • Spamming comments
  • Stolen content
Let’s see how black hat tactics work!

The purpose of unnatural links is to manipulate a page‘s ranking within search engine results. Affiliates do this to launch themselves among top results and obtain more clicks that way. This tactic becomes less and less effective as Google‘s trackers keep progressing.

Stuffing a page with popular keywords also meant seeming more relevant to different search engines, but this method has become obsolete and nowadays can only make your pages look like spam.

Some affiliates rely on spamming other sites‘ pages with fabricated comments to bring in more traffic from them. However, this tactic is familiar to search engines as well and can bring you more harm than good, as they will penalize you for spam.

Google and other search engines dislike and flag stolen content. This is true because they prioritize original, relevant and informative text and video first and foremost.

How to fight against black hat SEO?

Seeing others succeed while using less than honest methods is discouraging to anyone. Still, we recommend you to learn how your competitors work and then improve their methods and translate them into white hat. This way your reputation can remain intact while you build your business to last. That is to say, being able to develop long-term strategies is a lot more important than risking your reputation and legal consequences for a potential short-term profit.

Illustration of a man sitting with his computer next to a sales funnel.
Black hat tactics aren’t sustainable in the long run.

As you can see yourself, search engines are becoming more and more accurate when detecting different black hat tactics, and it is only a matter of time when all of them become a relic of the past.

Our suggestion is to take the time to learn all the proper and sustainable methods. Curating an online toolkit and getting familiar with each of its aspects is the next step. There is a plethora of great programs and services that can help you develop your campaigns to perfection. Different editors, managing and tracking programs are at your disposal, and web cookies come in handy as well.

Most importantly, you should listen to your audience and change your methods when it is necessary.

Ultimate Tips To Use Instagram For Your Business

Ultimate Tips To Use Instagram For Your Business

The number of monthly active users on Instagram is around 1 billion, and this is why being on Instagram is crucial for any business.

While some businesses struggle to get their share of the market on Instagram, there are brands like @GoPro, @Madwell, or @Tiffany & Co that are killing it on Instagram.

If you are in the first group, or just want to boost your sale, this article is all you need.

The tips represented in this article are the simple things that can help you reach your goal.

So let’s waste no time and start with the most important thing on any social platform.

Good content vs Bad content

Image by Quinn Kampschroer from Pixabay

This may seem too obvious, but I believe we really should clarify what type of content is considered good.

Aside from that, the way we manage our content on our Instagram account is something that needs some extra attention.

Instagram has already told us about bad content, so let’s talk about the other half of the story.


The reason we talk about quality before anything else is to emphasize its importance.

Instagram is a visual platform and the first thing your customers are going to focus on is the quality of your content.

Avoid any low-quality content and double or even triple down on the quality of your images and videos.

Consistency and Frequency

Let me be honest with you, none of your followers are going to buy from you if they don’t remember you.

Or even worse, you may spend dollars of your budget acquiring new followers, but there is a good chance they will unfollow you if you are barely present.

To keep it simple, you should be present every month, week, and day (if you have +1k followers).

So the first thing is consistency, just showing up on Instagram gives you a better chance compared to not showing up.

The other thing is Frequency, and the rules you need to follow on this matter are simple.

As your followers grow, the more you need to post on Instagram and be available.

For an account with 1k-5k followers, one post and one story per day seem perfectly balanced.

Don’t Get All Commercial

Just like your business, Instagram has its own sales funnel, and you can’t expect your customers to reach the bottom of the funnel on day 1.

You need to get their attention and lead them to the sale by slowly educating them or creating interest.

In other words, when someone visits your profile and takes a look at your feed, it should be all promotion posts.

Here are some other types of content that you can mix up with promotion posts:

  • Educational posts
  • Product reviews
  • Product unboxing
  • The process of creating the product
  • Behind the scenes
  • Introducing the team
  • Contests
  • User-generated contents

This way, you make sure that the customers of your product or business, aren’t going to be bored with your content.

After making sure that you are posting the good type of content for your Instagram, it’s time to go for the most important part of any business.

Engagement is the key to success

Photo byAnnie Spratt onUnsplash

If Instagram is a door to unlimited sales or branding opportunities, engagement is surely the key to its door.

You have surely noticed that nobody likes to feel like you are selling him something.

This feeling has caused a massive change in how brands or businesses approach people for sale.

The best way to make that sale happen is by engaging with your audience.

In other words, engage with them, make them feel heard and important, or even special.

This is a sure way to more sales and even positive brand awareness.

Start From Yourself

If you want them to like, share, save your posts, or even leave a sweet comment on your posts, you need to do the same for them.

Make sure you like their posts, ask them questions, and even reply to their stories.

As I said the key here is to make them feel heard, seen,  important, or even special.

When you create this environment they are more likely to engage, buy, or even create a positive word of mouth marketing for your business.

Use Shareable Content

When we talk about shareable content for a business Instagram account, dozens of ideas come to mind.

You need to keep in mind that not all those ideas are suitable for your business and you should choose wisely.

Here are some shareable types of content for Instagram business pages to help you start your brainstorming process.


Educating your customers is an amazing way to make them committed to your brand and also get your content shared.

You can teach them how to use your product/service the right way or any skill related to your business.


During the Covid-19 pandemic in 2020, people in different parts of the world spent months in quarantine.

What type of content do you think was shared the most during that time?

Exactly! Memes or funny posts.


These types of content are the ones that make people sit and think, or give them a dose of motivation for the day.

We all love to motivate and support our loved ones, this is exactly what makes these contents highly shareable.

Keep Instagram’s algorithm on your side

Keeping yourself updated about Instagram’s algorithm and its latest changes won’t do anything rather than good.

Instagram uses many factors to whether your post is worth more exposure or not, but let’s talk about one of the most important ones.

Whenever you share a post, Instagram doesn’t show it to all your followers right away.

It only shows it to a small percentage of your followers and checks to see how much engagement they have toward it.

If the numbers were good enough, it shows it to more people and eventually sends you to the explore page.

Keeping this key factor in mind, there are two important things you need to take care of.

Ghost followers

According to Wikipedia, Ghost followers, are users on social media platforms who remain inactive or do not engage in any activity.

With Instagram’s algorithm explained above, you can guess how it can ruin your growth or even exposure.

Here are a couple of tips about ghost followers:

  • Avoid buying fake followers
  • Avoid hosting giveaways or competitions that don’t focus on your target customers
  • Unfollow Ghost followers on Instagram as soon as possible
  • Stop focusing on numbers, Good content brings followers sooner or later

Use every feature Instagram offers for your business

As we mentioned earlier, not all your followers are always going to see your content.

So the best thing to do for your business is to use every feature Instagram has to offer, that includes:

This gives you a better chance for solid exposure and also tells Instagram that you are an active user.

As a platform that has advertisement as its main source of income, Instagram’s algorithm will surely boost active users or the ones who keep people on the platform.

Bonus Tips to use Instagram for business

By following the tips mentioned in this article, you are surely able to boost your business growth on Instagram.

In the end, here are a couple of short and important tips to make sure about your results:

  • Make sure that your Instagram feed is as cohesive and clear as possible
  • Make the best use of your bio section
  • Check Instagram analytics frequently
  • Use Instagram ads
  • Partner with influencers to boost your exposure
  • Use social monitoring and social listening tools
  • Don’t forget to use related hashtags


Having an active, and growing Instagram page is a must for any kind of business around the world.

You can have different goals for your business on Instagram, such as sales, brand awareness, or even customer support.

Here are some of the  most important tips we went through:

  • Share good content frequently and consistently
  • Have engagement with your audience
  • Use shareable contents
  • Remove ghost followers and stay away from them

How is your experience on Instagram as a business? Have you used any of these tips? How were the results?

Authors Bio:

Mehdi’s life is surrounded by words. Since childhood he had dreamt of becoming a writer, and now at AiGrow it’s a dream come true.

He is a content producer, and he is lucky enough to impact hundreds of individuals and businesses on social media at AiGrow.