10 Surprising Features of WordPress Most Site Owners Aren’t Using

10 Surprising Features of WordPress Most Site Owners Aren’t Using

Do you like using WordPress for your website platform? If so, you’re not alone. Many business owners, personal bloggers, and online organizations have chosen WordPress as their web design platform of choice for many reasons. Not only is it an excellent format to use when trying to publish content but it also has some excellent features that authors and site owners find irresistible. Check out these features first then read the rest of this article for more WordPress features and benefits.

For one thing, it’s easy to use. WordPress has many easy-to-access features that don’t require expert knowledge to figure out. It is simple to configure to get it to do what you want it to do and it can help you create an appearance that fits the type of business model you have.

For example, online publishers can use one of the publication or media templates that create the look you’d expect to see with an online newspaper or publication. Restaurants can utilize one of the food services templates or add WordPress features plugin that helps to portray the type of business they want.

But there are so many benefits of using wordpress for website, many of which are overlooked. In this post, we’ll take a look at 10 WordPress features you may not know about that can save you time, money, and resources when you go to build your online website through WordPress.

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1. Help tab

One of the unknown features is a nifty little thing called the “help tab.” If you go to your Dashboard, you’ll find a drop-down menu labeled “Help.” You have two options from there including the support forums or documentation on dashboard option. There are tons of documentation pieces that you can use to find the information you need.

2. Screen options

Besides the “help” menu, you’ll also find the “screen options” menu. WordPress will give you the options that you can customize, but there are many more options you may not have known about without exploring further. Below are some of the other options you can choose from using this menu.

  • Categories
  • Format
  • Tags
  • Featured image
  • Excerpts
  • Other plugins

All of these options will give you more choice on how you want to utilize your customizations menu.

3. Multiple page blogs option

Have you ever been working on a blog post only to find that you ran out of room too fast? Well, you can always use the multiple page blogs option to fix this problem. Splitting up your blog into several pages can also help your SEO and give your readers places to access your stuff or to bookmark for later. Remember, too; it takes much longer to read a longer post so you may improve your site engagement levels by doing this.

4. Distraction-free Writing Mode

If you’ve ever been writing a blog post that you can’t seem to get done, think about what might be distracting you from finishing the task. If you have trouble focusing on your blog posts, WordPress offers a distraction-free writing mode that will help you focus on your writing tasks and make the screen look less busy. You can also choose the full-screen option if you want to get rid of all of the other items on your desktop that might distract you from your work.

5. Auto-embed Content

WordPress 4.4 came out with this nifty add-on that allows you to paste a link into the post editor and enable WP to generate a Post Embed. There is a clickable box in the body of your content that includes all of the information that you need to reference it later including the page’s content, title, featured image, and an excerpt of the page. All of the multimedia, images, and other content will also be embedded in this way.

6. Reset a draft post’s URL

Ever been writing a post and saved it as a draft that you need to edit and change later? If you make a boo-boo with a post, you don’t want to publish this lesser-quality version to the world. Instead, you can change the post URL either manually or automatically using the setting already on the WordPress platform.

If you do change your title before you publish, you will have to edit the permalink to reflect those changes. If you tell WordPress to reset it on an automatic basis, you can click “edit,” clear the text and close it. This will narrow your permalink URL to match the new title.

7. Hyperlinking Shortcut

If you blog regularly, you will want to save as much time as possible when posting links to your posts. When you use the Ctr/Cmd+K shortcut option, you will be able to open a hyperlink box in the editor without having to click any buttons. But you can also just highlight the text you want as the link and paste the link itself. This is a quick but simple action that will save you a lot of time in the long run.

8. Image Editing

You may or may not know that WordPress has the power to edit your images right within the WP program. WordPress is a robust program with lots of surprises. To use the WordPress picture edit function, just select an image and click on the “edit image” link near the image thumbnail in the details section. This will select the image you want to change. Then rotate, clip, tweak, or whatever you want to do to improve the image. Don’t forget to save the changes. Not interested in using WordPress for image editing? Try these free image editing tools instead.

9.What is a WordPress site Filesystem API

This feature was created with WordPress 2.6 to handle the auto-update features. You can save a lot of time using this feature when developing your applications or web pages that require internal file maintenance.

10. Change the author’s name

Ever write something embarrassing and then decide to attribute it to another author? We’re just kidding! But there really may be times you need to change the author’s name once you’ve created a post. You can easily switch the attribution of the author/user without logging out using the “change author” option within WordPress. All you need to do this is to have a user account on whatever post you’re working on to make the change.

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Creating Your WP Website

Well, we hope these tips will help you to get the most out of your WordPress site. Go ahead and create a website with WordPress anytime you want. Then contact us to help you fine-tune and polish it.

We are webdesignteam.com, and we can easily integrate your WordPress site with our platform. We can also show you how we can include neat scripts like Joomla, WooCommerce, HTML, and CSS, to name a few. We have expert coders and creative engineers who have what it takes to create your website or take the one you already have from WP and incorporate it into our platform.

Contact us today for a free quote and get your brand out there! It’s never too late to get started with your website and blog. But don’t wait another day. Let 2018 be the year you set the world on fire! Visit us today at webdesignteam.com.

 

10 Simple Ways to Start Using Video for Business

10 Simple Ways to Start Using Video for Business

With the ever-changing digital landscape, the future of content marketing is right now inclined towards video marketing. Thanks to the digital technology getting economic and more available to people with the usage of mobile devices, video for business cannot be ruled out as one of the most significant tools for branding. Video, one of those unique medium where people can extract their required information through quick, concise and also in an entertaining format.

Benefits of video marketing – some facts on the perks of marketing video strategies:

Video marketing for business promoted brand awareness. Corporate video promotion can actually make 80% of the people recollect the name of a brand. The strategy of using video for business works because:

  1. Companies can quickly convey their business values and increase their chances of exposure to the target audience by offering entertaining yet educational content.
  2. Online video marketing increases a company’s online presence. The more a video circulates and stays online, the more it becomes qualified to turn the viewers into customers.
  3. Simple videos that highlight the service and the goods of business put a personality to the brand, making it more credible and reliable to the audience for investing in.
  4. Thanks to the power of ‘sharing’, videos can be quickly circulated from one platform to another, reaching a new target from an existing one through social video marketing. Social media is the place where an individual can be communicated at any time. Imaging how your brand will be at that advantageous position where it can convey the message at any hours of the day.
  5. The importance of video in marketing also lies in the fact that the company can improve its SEO ranking on the search page of the top browsers. Attractive videos keep the audience engaged in the company’s website and also a pool in more traffic to the same. When the search bots analyze the activity, the chance of the company securing a higher position becomes easy.
  6. Mobile is the new platform for accessing information at any time. Empower your video marketing strategy with the ability to reach people on their mobile screens. With better bandwidth, videos today are for marketing on mobile devices, so that your audience can get full experience even outside their desktop devices.
  7. When a person is looking for any service or product, there are slim chances of luring him or her with a text description. At this juncture, a video presentation works wonders by providing all the details infused with the required information and the correct dose of entertainment that grab their attention and keep them hooked.
  8. With video for business, you are sure to get an excellent return on your investment. Statistics say that when you add a video on your landing page, the chances of a sale taking place increases by 80%. Also with the affordable technology and lots of production houses mushrooming up in the economy, client companies do not have to spend a fortune on availing the video marketing services.
  9. Audiences today, have less time to dive deep into something that does not catch their attention at first glance. They can easily scroll by an ad banner or a sidebar ad that are not at all functional or relevant to their needs. Videos in such case can assist the brand to accomplish significant success within a short period. They attract the audience, hook them up from the first glance, and also spreads the brand name, quite quickly.

benefits-of-video-marketing

Here we bring you some video marketing statistics that will support its benefits mentioned above

  • When a video and text is kept on the same page, 72% of the people will choose to watch a video than reading the text
  • 81% of the people can be convinced to buy a product by showing them a brand’s video
  • 95% of the people know about a product or a service by watching a video
  • 85% of the people regard video as a crucial part of their marketing strategy
  • 81% of the businesses use video marketing as a tool

Figures do not lie, so you can understand how your business cans the power of video for business to achieve the desired results for its growth.

After the why now it’s time for how to use video for business

Congratulations, you have just made the best decision for your company including video marketing in your branding strategies. But where do you start? You must know that marketing videos come in various types, and it can contain different types of content. Getting confused at the initial period is not something uncommon for the experts. So, at this point, let’s initiate by talking about the customer’s purchase cycle.

A company’s purchase funnel generally contains four stages, awareness, consideration, decision and retention.

A customer remains unaware of your company until you make an introduction. So start by highlighting ton their problems and then come into the picture by providing a solution to it. In this way, they will know two things; viz, the existence of your brand & also the existence of the answers to their problem.

The types of marketing videos that you can choose

  • Commercial video
  • Educational Content Video
  • Animated explainer videos
  • Live action explainer videos
  • Company story videos
  • Case study and testimonial videos
  • Tutorial Videos

While for your next branding campaign, you should consider the following 10 video marketing strategies:

1. Introduce yourself

As discussed earlier, as a newbie, you have to make an impactful introduction to your customers. For this, there is no better way than preaching about your brand with a video. Combine the power of both audio and video to make the concepts of your business value clear and lucid enough to be understood by your target audience. Use this introductory video on the homepage of your business and tell them what solutions you have for them, within the time limit of 90 seconds.

2. Share what you do

What is better than one? The next one! After your introduction video, the next one you can concentrate on is a description video of what you do. A more detailed insight will give your audience the platform to trust you more and make a purchase decision. This can be educational and can be used for attracting more customers.

3. How about some testimonials

Testimonial videos or third party proofs are incredibly effective when it comes to injecting credibility and trust into your customers, especially when they are new to your brand. These are winning videos that you must positively include in your marketing video collection and spread as far as possible.

testimonial-videos

4. Educate your audience

Sometimes, imparting virtue works wonderfully for amplifying the brand image of the business. This is, in fact, one of the most effective ways of portraying your company as a leader in the sector. It is possible that you may not be a company dealing in technological goods or services, but that does not mean that you cannot share your views on the same. There are plenty of topics on which you can form a video on, and if it helps your audience, then you are indeed at the winning end.

5. Show your culture

Culture content reflects the core value of your business, which buyers watch and rely upon as an assurance. Especially for small businesses, buyers want to know who they are buying from. Show them how you work to meet the client requirements perfectly and on time.

6. Tell them how you were born

Your creation story video is just like the culture content video. So show them who you are, maybe through a time-lapse video of your journey, growth and making it big with the customers.

7. Post in the preferred medium

It is amazing how people love to watch a video. It is indeed the medium which the buyers crave for. Create video blogs that will serve the purpose of telling your people exactly the thing you want to convey. You can opt for animated explainer video, whiteboard animation video or even non-animated videos by simply using a webcam in the office room. Sharing thoughts through video blog can provide for impactful results in the long run.

post-in-the-preferred-medium

8. Be thankful to customers

Loyalty is a huge challenge for any business. To make your customers stay with you, the brand has to take the responsibility of satisfying the customers at every possible step; even if it means to post a thank you video. These videos come with the power of emotionally connecting with the audience and triggering within them, the feeling of being wanted and loved.

9. Show them how you work

You may have come across a lot of production process videos of different companies. Yes, this is another form of the culture content videos that will highlight your production process. These ‘behind the scenes’ videos will give your audience the real picture of what is and how it is produced for them. This type of video is ideal for brands which deal in physical products; although brands which deal in services based products like software can create a time lapse video of how the developers are working throughout.

10. Interview experts of the sector and spread

Another type of testimonial video where you can approach the experts to say a few words about you. You can ask their opinion on how they think that your business can leave a significant mark on the industry and how people can benefit from your products or services in the long run.

Here are the five ways in which businesses can hack the growth through video marketing

  • Post video on the landing page of company’s official website
  • Make your video mobile friendly
  • Show your product in action
  • Make your videos interactive
  • Build up ‘coming soon’ launch videos for creating anticipation in your audience.

 

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

As bloggers and site owners, we are always trying to think up new and creative ways to make our website and content better. At the same time, we also want to make sure we can increase page views, visitor time our sites and of course, revenue. With all of this in mind, native advertising has completely changed the way content is being created, read and monetized on the internet today. Through the use of native advertising network, websites and brands of all sizes can ‘recommend content’ to their audiences, while also cashing in on their traffic and providing engaging content in the process.

The concept of native advertising is nothing new, and it doesn’t seem to be slowing down in usage or revenue it generated either. Some of the biggest brand names in the world like Fox News, Forbes and ESPN are all using native advertising to increase traffic to their sites, other articles and make even more money in the process. Not only are we seeing native advertising being used across some of the top websites and blogs on the internet today, we are also seeing thousands of entertainment and link bait type sites making a decent coin using these methods as well.

How Top Sites are Making BIG Money with Content Recommendations

If you aren’t already making money with content recommendations or native advertising, there is still plenty of time to take action. To help with this process, I wanted to highlight seven different sites to show you how they are using ‘content recommendations’ and native advertising to increase activity, content, and revenue through their sites. Each of the sites featured below go livw with new daily articles on a wide range of topics and are using native advertising and content recommendations in different ways. Check out each of the examples below and see if you can come up with any ideas on how to improve page views, engagement and revenue for your own site.

ESPN

Millions of people visit ESPN.com daily to find the latest scores and highlights… though they are likely led off to a wide range of other sites through the content recommendations will come across while browsing through their site. Head over to any article on ESPN and you will see a bunch of native advertising in place from Outbrain. What stands out about the content recommendation on ESPN, is when you read an individual article, like this one on The Boston Celtics, you will start seeing content recommendations relating to the sport you are reading about. I bet this works extremely well for CTR!

Fox News

Fox News is well-known for being one of the most popular news sources in the world today. At the same time, they are probably banking a lot of money off their TV ads and commercial time. However, when you look at their site you can see a ton of ad placements and content recommendations on there as well. Take a look at this recent article on Stephen Collins and the upcoming reunion of 7th Heaven, then scroll down passed the article and you will see a section like the one below. Massive content recommendations from OutBrain, TMZ, Pop Crush and even additional articles from the Fox News site.

Jeff Bullas

Jeff Bullas has become a well-known name in the world of blogging and social media. Through his high-traffic site and daily article publications, Jeff is able to reach thousands of people daily. With all of this reach, it would only make sense for him to add content recommendations to his site as well. Check out this article on The Power of Storytelling and scroll down to the bottom. You will then see a few content recommendations from Publi.sh and also internal recommendations to his other recent articles. This is a great way to keep audiences flowing through content on your site.

Business2Community

With the rise of Google Adsense, contextual marketing and native advertising on the rise (along with their revenues), more websites and blogs are now focused on increased content creation at mass scale. We are now seeing more media outlets cover topics like entertainment, politics and general news… simply to increase the amount of traffic flowing through these sites, while also increasing ad exposure. One such example of this is Business2Community. You can view this recent article on entrepreneurial advice from Sam Ovens, and as you scroll through the article, you will see a wide range of native advertising and content recommendations along the sidebar and at the bottom of the paid. You will likely pass some Outbrain ads on the right sidebar, while hitting some Google Adsense recommendations after the article, along with a few from Publi.sh and Brightinfo as well.

Mashable

Web sites and blogs that used to focus heavily on content and news, now seem to put out anything to simply attract more attention and traffic to their sites. This kind of makes sense, since they are all relying so heavily on native advertising to produce more traffic and revenue for their sites. A perfect example of this can be seen at Mashable — which used to be a tech/business type of site, and now puts out articles like this one on Pretty Little Liars. While on the site, you will quickly see how content recommendations and on-site advertising pretty much dominates the page space in and after the article.

Inc.

One big media site that hasn’t sold out to the native advertising networks like many others have, is Inc. In one of my recent articles on their site about infographic marketing in 2017, you can take a quick look at the many content recommendations they have on their site and shown alongside their content — but for the most part, it’s all content within the Inc website. Along the right side of the page you will see “Today’s Must Reads”, then at the bottom of the article you will see “More” articles (found on Inc) then a “Recommended” section with thumbnails and videos of other content on the site. While many other news sites are making money with native advertising, it would be interesting to see how much of an increase Inc. has seen in page views per user since implementing all of these content recommendations to their own content.

ViralNova

Probably one of the best examples of how content recommendations and native advertising have changed the way we browse content online is ViralNova. The site is basically what started the whole craze and even went on to sell for $100 million. Take a look at any article on their site, like this one about a daughter coming home from school and you will see a great supply of recommendations throughout the page (for other content on the site), then after the article, you will see a mix of content from Revcontent and Community Postings as well.

Content Recommendations and Native Advertising is Here to Stay

As you can see, the world of content recommendations and native advertising looks like it’s going to be around for a while. As long as the process continues to generate enough money for big name sites and also enough quality content for the site users, both sides look like they will be happy. To learn more about this process and how to get set up with your own content recommendations, see this review on Revcontent.