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10 Benefits of Animated Videos For Your Business

Oct 7, 2020 | Animation, Video Marketing

Entrepreneurs often put their heart and soul into developing the perfect product. But even the best of products fail to become a success unless they are marketed well. The online world has opened up simple and impactful ways to market various products and services. Amongst the most effective ways nowadays to grab the attention of your target audience are good animated videos for your business.

These videos help highlight the key points about your company or product in a simple and effective manner. If your goal is to sell a product, explain a concept or an idea to a large crowd, animated videos are a sure shot way of keeping your target audience engaged and interested in what you are saying.

In short, one can remember this equation if one wants to grow his business:

Entertainment + Engagement = Sales

Let us see 10 creative ways in which animated videos can benefit your business:

1. Help you stand out from the competition

Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.

2. Boost Conversion Rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.

3. Engage with your customers

Nowadays, consumers engage with online video content on a daily basis. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer.

Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.

4. Improve SEO

Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.

5. Impress clients at sales meetings and attract attention at events

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video?

Showing an animation in a meeting is an impressive way to get your message across to potential clients and successfully close a deal. Also, showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

6. Help clients to understand your product

If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Animation explains the purpose and function of your product in an easy-to-understand way.

The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real life instances of how your products and services will make your consumer’s life so much easier will definitely work wonders for your business.

Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.

7. Save your time and money

Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.

8. Expanding Your Reach

As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

9. Bring your ideas to life

With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.

You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.

10. Brand development can be easily promoted through animated videos

Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.

Animated videos – An effective marketing tool

Considering the aforesaid points, animated videos are an effective marketing tool that can facilitate in promoting your business as well as your products.

However, not all animation videos become a hit or go viral. You need to think creatively and try different ideas for your videos to become popular with the masses. Thus, you should hire a professional animated video company which can make the best animated videos for you.

7 Experts Share Smart Strategies On How To Get More Views On Your Videos

Oct 7, 2020 | Video Marketing

How to get more views on your videos? No doubt it’s one of the most vital questions that come to every video marketer’s mind today.

In this age of information explosion, to increase your video views and getting more subscribers is inherently a challenging task.

It’s quite a depressing that after you promote your video on popular platforms like YouTube or Instagram after days of hard labor yet finally you don’t get to see appropriate results.

But there’s nothing to worry, here’s the ideal solution. In this blog, we have collected views of industry experts from different sources. Their tips and tricks will help you to glide through your video marketing journey and allow you to find effective ways on how to gain views on video. Hence, you can learn the fundamentals of video marketing to get more views on your videos quickly.

However, before we proceed further let’s take a look at the statistics of the prominent video channels till date:

YouTube – one of the most popular search engines till date

Since February 2005, YouTube is one of the dominant video-sharing websites.
It’s the second most popular search engine to offer a wide range of contents to its viewers.
YouTube is one of the best social media platforms to share your video content.
This platform enables the marketers to get a large number of global audience to watch it.

Facebook – videos receive more shares

Facebook videos emerged as the top priority for marketers in 2017.
More than 8 billion videos are watched on Facebook every day.
Stats show that 500 million people watch Facebook videos every day.

Instagram – has 800 million monthly active users

It’s estimated that 71% of US businesses use Instagram
Videos that are shared mentioning location gets 79% more engagement
According to surveys; Instagram users engage more on weekdays
An estimated 80% influencers prefer Instagram for brand collaboration

The above statistics will enable you to understand the present scenario and help you create strategies to get video views.

Below there’s a list – 7 experts share smart strategies on how to get more views on your videos. Utilize these tricks for your benefit and find out ways to get more views on YouTube and also gain insights on how to increase your video views on Facebook.

1. Mari Smith, social media speaker/ trainer and coauthor of Facebook Marketing: An Hour a Day

Make your videos personal

Make your videos personal: Shoot impromptu, personal videos to spark deeper engagement on your Facebook fan page. Keep the videos short in length (under 90 seconds) and don’t worry about getting it perfect. Usually, the first take is just fine! When you look into the lens of the camera and you talk directly to your fans as if you’re in a room with them, this creates more intimacy and connection and builds better relationships with your fans.

Increase your YouTube views

Interview influences in your niche. This one is not a direct YouTube video promotion technique, but it fits perfectly in the overall strategy of your channel promotion. Interviewing an influencer gives you an opportunity to get access to an already thriving community in your niche. Not only you will grab the attention of others who follow that particular influencer, you will also get noticed by the industry as a whole. You can find the top influencers in your niche & you can interview those using Google Hangouts or Skype.

3. Joan Selby, content marketer

Create Immersive Stories with Facebook 360 Videos to boost facebook video views

Familiar with Facebook 360 videos? Facebook rolled them out with a vision to use virtual reality as a communication and social interaction tool. Now, with this feature in place, you can give your audience a more experiential feel of your story. As users navigate their screens, they’ll feel as if you’ve invited them into whatever is transpiring in the video.

This is just like the experience ABC News and Jaunt VR did during North Korea’s Worker’s Party.

They captured the historical event as Kim Jong Un watched thousands during the parade. You can let your Facebook fans do the same. With 360 videos, viewers will be able to pan, rotate, and watch the video unfold from any perspective that they would like.

4. James Wedmore, founder of Video Traffic Academy

The industry expert offers smart strategies to increase your YouTube views. He tells the marketer to introduce the product.

To drive interest, create an uploading schedule to keep your YouTube channel fresh. A promotional calendar can remind you to promote your new content regularly. That’s the only way to build up your YouTube views.

Now that you have created enough desire for your product that your viewers are literally racing to their wallets and breaking their piggy banks, it’s time to tell them what to do next. This is your call to action. “If you are a human being who poops from their butt, click here to order your Squatty Potty® today at squattypotty.com.” Notice Squatty Potty® uses a simple “if, then” statement: If you’re struggling with this problem, then click here to purchase. You must be able to tell people what to do next, that is your call to action.

5. Archana Dhankar, Head of the Marketing Department at Aspire

Online video will undoubtedly become a big part of our daily lives. Think about the last video you watched. Why you watched it, and what you gained from watching it. Online video marketing will be about 3 fundamental principles to inform, to entertain and to inspire.”

6. Krishna De, Social Business and Video Marketing Strategist, Professional Speaker and Educator

No matter what platform you are using, look for ways to include captions and call outs on your video. This means that the content of your video will be accessible and able to be understood by a larger audience, PLUS it has the benefit of providing the viewer an insight into what the video is about, even if they choose to watch the video with the turn off the sound.

7. Jack Sheridan, author at ThriveHive

Use Hashtags in Your Instagram Videos

Hashtags can help you to attract more followers, get more likes, increase your local visibility, and improve engagement with potential customers—all of which help to generate more leads for your business. More leads mean more conversions, and more conversions means more business. Hashtags are not just for your Instagram photo posts or Stories. You can (and should) use them for your videos as well.

Conclusion

To summarize, the above tips and tricks are to enlighten your way of thinking, to give you an idea of how you can get more video views in short span of time. However, as a video marketer, you must understand that not every method would suit all. Each business has its requirement and each social media platform requires a specific approach. So, in short, you need to select techniques intelligently to generate more video views.

8 Pro Tips for Promoting Videos on YouTube

Oct 7, 2020 | Social Media, Video Marketing, YouTube

Need to know pro tips for promoting videos on YouTube?

You know that YouTube is increasingly becoming one of the most useful tools for marketers.

It’s quite natural on your part to think -why should you boost your YouTube video? What benefits your company would receive on this action?

Take a look at the following statistics and think again about promoting videos on YouTube.

Bottom-line: Sharing videos and promoting them on YouTube will boost your SEO and your brand presence. YouTube is the perfect place for all marketers, it allows you to present your video content in a unique way. It’s one of the best places that makes easier for viewers to consume and share them.

As a brand advertiser you must know that compared to TV, online videos are the best way to reach your target audience. Thus based on the above statistics, it’s apparent that YouTube being the social platform would help you reach a wide network of people at an affordable cost.

We understand and also want you to understand the greatness of Video marketing on YouTube, we’ve compiled for you 8 Pro Tips for promoting videos on YouTube.

Read along and find out how to promote YouTube videos without paying.

Tip 1: Allow viewers to embed your videos

While uploading a video, you will receive an option to- allow others or not allow others to embed your video on external sites. Here, you need to check the option ‘allow others to embed.’ This embed feature of YouTube enables people to take your video and then publish it on their website or their own channel, etc. Now, when you allow people to share your video on their sites, gain maximum exposure.

Bonus: When you allow the public to embed your video to their site, make room to take your own credit each time whenever your video gets re-published.

Tip 2: Spread your YouTube video through cross-promotion

Cross- promoting enables you to get the maximum exposure. You can incorporate videos into your email newsletter, blog and your social media accounts. Life Net Inc. surveyed and revealed that ‘the highest YouTube views occur during the active advertising of the video.’

Tip 3: Optimize your video title with relevant keywords

Get more views on YouTube videos by optimizing your broadcast with relevant keywords.

Whether it’s a written content or a video, search engine optimization (SEO) plays a major role in the promotion of every material. If you want your video to achieve a top rank in search engine results you’ll need to optimize your video program. Keywords are essential for every program to attract more traffic.

The title of your video has greater significance, craft a title with relevant keywords. You need to perform a proper keyword research and be up-to-date what people are searching.

Take a look at some of the expert tips for creating the best title that conforms to the SEO process:

Video title needs to be short and to the point.
It should have attention-grabbing theme.
Use keywords at the beginning of the title.
Consider using power words that would compel people to open your video.
Video tags are valuable for YouTube SEO, add relevant keywords- search what your competitors are using and incorporate similar ones for more benefit.
Add lots of long tail keywords in the description.
Put more emphasis on the video description ads well similar to the title.

Bonus: Remember not to stuff your video with too many keywords. Google disqualifies those contents that have too much keyword insertion.

Tip 4: Plan for weekly video series

People look for continuity, hence they subscribe to a YouTube channel which has regular updates. When viewers know what to expect from a certain video they will come to you and this way viewership of your video increases. For e.g., Moz’s Whiteboard Friday videos: these videos appear every Friday and the audience appreciates its regularity.

Tip 5: Social Media sharing contributes to video promotion

It’s a known fact that social media attract huge traffic. Experts confirm that sharing videos in any social channel is the easy way to get views on YouTube videos. Social platforms are actually the

powerful marketing tools to promote your YouTube Channel.

Facebook and Twitter are two of the most preferred platforms that generate maximum number of views. Hence, these are the best places to promote your YouTube channel. Promoting your YouTube channel on these various platforms can contribute to increase in your traffic.

Social media are places that display your video to a large network of audience. Each time when your followers like or comment and share your videos in their wall, their friends and followers view this activity and eventually your video receives a large viewership.

Tip 6: Custom thumbnail increases views

Thumbnails are essential to increase the audience’s curiosity level on your contents. A properly created thumbnail can make your video the widely accessed content. According to surveys, 90% of the best performing videos have a custom thumbnail. You can take the help of Adobe Photoshop, Canva or your favorite photo editor.

There are certain specifications for customizing a thumbnail:

Established dimensions: 1280 x 720 pixels, under 2 MB
Choose an icon that basically represents your brand
Upload an eye-catching cover photo and fill out your profile

Tip 7: Ploy with your YouTube Channel – make it spectacular

Make your YouTube channel prominent amongst your competitors. As the first impression is the final impression and when it’s about YouTube, this first impression will make your audience come back to your channel again and again.

Customize your YouTube Channel attractive with colors, images, links, logo, information, etc. Additionally, you can create a trailer video and display it for those first time and recurring visitors. Add a bit of introduction and explanation of what your YouTube channel plans to offer in this trailer video. This is the best way to get views on YouTube videos.

Tip 8: Engage viewers with Call-to-Action

When a viewer comes to your YouTube channels but leaves after a short stay, it hampers your overall business as you don’t get the traffic. Hence, you need to engage your viewers by providing Call-to-Action. CTAs within a video let people take one of the following user action:

Subscribe to the channel
Watch more videos,
Like or share a video
Leave a comment.

You can use two proven CTA methods:

Direct Host-Mentions: You can directly talk to the camera and tell people what action to take.
End-cards: An end-card appears at the end of a video and take up the whole screen.
Video Descriptions. You can put a link to your website or your social accounts in your description and ask your followers to click.

In this digital world videos are the best source to reach to your client and tell them about your product and service. Being one of the popular social channels, YouTube gives you scope to get maximum number of viewers. If you require help while creating your own video, you can visit Animatedvideo.com and enjoy the professional service of talented video producers.

Rounding off

Any content requires exposure after it’s created. This means after you create something you need to promote it in different places so that it gets a wide exposure and in the long run will benefit your business. Videos are entwined with the online marketing campaign. Hence you need robust principles to make your video prominent amidst your competitors. Hope these above pro tips give you an idea of the effective video promotion and increase your subscribers.