A Foolproof Way for Achieving Success with Different Types of Videos

A Foolproof Way for Achieving Success with Different Types of Videos

Video marketing strategies work wonder if it’s teamed with different types of videos. Needless to say, videos are the best marketing tools to convey your brand message to your target audience.

With massive response from the consumers, online marketers nowadays prefer incorporating several kinds of videos in their video campaign. These tactics have a considerable success rate because of several good reasons-video is more engaging, more memorable and reaches the target audience more than any other type of contents.

As videos are one of the most dominating marketing trends with far-reaching effect, digital entrepreneurs have been conceptualizing new techniques to make the campaign more interesting. Showcasing different styles of videos would make your audience stick to your brand as they won’t lose interest in the information you offer.

Here’s A Foolproof Way for Achieving Success with Different Types of Videos

There are different types of videos in the marketing funnel. Take a look at the video style examples you must introduce in your marketing campaign.

1. Product Summary Videos

Videos that deal with product reviews are well-preferred by today’s consumers. Highlighting your products’ benefits would add perks for your brand. Marketing reports show that purchase decision of the present day buyer is significantly affected by videos. Consumers trust a brand when they go through the review of a product. Reviewing are the process of proving authority and genuineness of your product.

Product reviews are popular among business fraternity because they are affordable and influence the modern viewers’ mind significantly. These types of business videos have a shorter length, appealing style and relevant information. All these features make the target audience to get interested and view these videos. For fruitful results plan and share different types of product videos on the social networks where maximum viewing is foresighted. Customer experience is the vitality of business success, so to keep your existing and potential consumers satisfied you should provide them with recommendations what and why to buy.

product-review-videos

2. Company Culture Videos

Company corporate videos are the type of promotional videos that provide detailed information about your brand and organization to your target audience. Before buying a product or service, present-day customers always look for proofs. They want to know about the accomplishment of the organizations that offer them their products/services. According to research, when connected emotionally with the company-consumers respond better. Culture videos are those that showcase each detail of a company. Such videos may include a tour of the office or bits of employee interview or a company day out. Investing in a culture video would enable the target audience about the offered products/services and also create an emotional bonding with customers. Marketing experts suggest that company culture videos acculturate your brand. Through culture videos, you would also gain brand advocates who will share your message.

3. Vlog

Video blogs or Vlogs are one of the proven ways to attract potential customers to your company. These are different styles of videos in the video marketing world. In the content marketing world, too many written blog posts exist and needless to say most of them get lost because of their monotonous nature. Hence, video blogs are the best techniques that usher sheer engagement from your target audience. Vlogs are easy to produce and they require lesser investment. Digital marketers support vlogs that are of 5-minutes duration. If you start embracing video blogging your brand would become visible among your competitors. Experts suggest that instead of trying to come up with brand new content ideas for your business, plan to document your brand’s journey through a Vlog.

4. Event Videos

Among several types of videos, event videos have taken a front seat in the video marketing campaign. Posting event videos are the best way to introduce your existing and potential audience about the type of programs you held at your organization time and again. These videos mainly showcase the proceedings of a corporate event. Such videos are created in a polished and highly share-able fashion. Event videos can attract huge attention when shared on social platforms. You can upload your event videos on Facebook Live because this is the best channel that enables you to broadcast the entire event in real time to your Facebook friends. Sharing an event video can increase your brand’s online presence. To shoot an excellent event video, you can employ event production houses that specialize in shooting pre-event promotional videos.

5. Video Testimonials

Video testimonials are those types of video presentations that are reviews from your existing clients who have used your product or services. These reviews are genuine explanations for your brands. These testimonials act as official acknowledgments for your potential clients who can understand the potency of your product/service and consider buying those. You can incorporate these testimonials on your website homepage or the landing page where you have maximum traffic. Every testimonial video should also include a precise intro and outro. 

video-testimonials

6. Animated Explainer Videos

Explainer videos are those broadcasts that explain a product or service in depth to the existing and potential customers. Such videos include anything informational from sharing helpful tips or providing some teaching to the prospective clients. Explainer videos showcase step-by-step instructions to the clientele which are much-favored by them. Explainer videos have earned recognition in the industry for establishing expertness and authority. Consumers like to pose several queries before buying any product or service. Explainer videos provide answers to all the questions of the consumers. Hence, such videos have a far-reaching effect compared to other types of video styles.

7. Live to stream

Live-streaming videos are among the best video styled examples. Clients prefer them because they have the unique power of attracting the required amount of potential customers. You can utilize Facebook Live and Periscope to share your live streaming videos and interestingly these are channels that can broadcast to their audience whenever they want.

8. Presentation Videos

Presentation videos are another popular video formats that use short and powerful talks to influence the target audience significantly. Such videos have a global reach and thus preferred by more and more business organizations as the best video marketing tool. A presentation is a combination of events that also have features of the webinars. These are among the most compelling and shareable narrative videos. Presentation videos are the vital means of communication within the company and the audience. A compelling creation counts as one of the best means of establishing a positive image of the company on the digital space.

9. Tutorial Videos

Tutorial videos are the best ways to build your business reputation. These are the ideal source to attract potential clients. Brands can plan for coaching videos with informative and helpful contents. Such content should be more than just promotional tie-ins with the aim for soft selling. Formulate tutorial videos according to your brand specification.

tutorial-videos

10. Interview Videos

Video interviews are one of the proven ways to connect with a potential employer. A good interview video can leverage some productive discussion on LinkedIn or other favorite social channels. Interviews are the perfect way to introduce some authority into your bevy of engaging, funny, and humorous offerings. Video interviews are the excellent source of building relationships with potential referral partners also.  With  interviews videos you can introduce different types of videos on YouTube.

Social Media Videos: Why Must We Bank Upon It?

Social Media Videos: Why Must We Bank Upon It?

Impressing the present generation consumer’ mind is tough, but Social Media Videos can do wonders.

How?

Social media video clips have the undeniable power to fascinate the target audience and engage them forever.

Needless to say, this generation prefers social video. Recent video marketing statistics show that social platforms like Facebook, Twitter, Snapchat, Instagram have all experienced an exponential rise in daily video views. Also latest consumers survey show, people watch branded videos on social platforms every day and there’s no room for doubt that these videos influence their purchase decision extensively.

A closer look at the reports also reveals that amidst several social channels- Facebook and YouTube lead the most in the engagement category and hold the top position whereas Instagram Stories take the second spot followed by Snapchat.

The following statistics in the blog ‘ The State of Video Marketing in 2018’ speak it all:

  • Online video drives better engagement
  • Live video is witnessing colossal response rates
  • Estimated that 2019 80% of the internet traffic will be video

Let’s take a look at the social media videos:

“Social video” is a pivotal tool in marketing that brings sky-high social media success. Assuredly enough, social video has grown to be the most widespread and favorite content on social media. It’s no surprise; these are incredibly effective for increasing audiences and driving engagement.

social-media-videos

How social media videos are helping the business today?

With so much coming up in the marketing world, videos have become the most powerful promotional tools to convey the brand message efficiently.

Wyzowl statistics reveal, ‘Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.’

Therefore, best social media videos are those that are short and are targeted. Reports show that a social media viral video has over 1 million views and interestingly such footage lasts between 30 seconds and 1 minute. Marketers prefer to communicate in such a short span of time because such videos are quick to tell a single story effectively expressing the right amount of information, entertainment and effect. Experts have analyzed and found that short and viral typically go hand-in-hand. Although there’s no way to guarantee or predict which clip would go viral. But a cumulative result of many videos with standard features show that to increase popularity among the target audience you need to follow some of the proven best practices.

Although you know that social media is all about connecting with the kind of audience you want, yet you might not know what is the right way to associate with them. Audience relies on organizations that tap their interests. Thus it’s essential to pay attention to the habits of your audiences and craft video contents that viewers enjoy.

Let’s take a peep on social media videos and why must we bank upon it.

Now, regarding the popularly asked question ‘why use video on social media for your business?’

Although most of us know the significance of social networks in our everyday lives, yet, sometimes it might not be clear why social media video marketing is in demand. Here are some of the concrete reasons that give you a definite idea why it’s necessary to invest and create social media videos today.

  • All Social Media Channels Are Optimizing For Video Consumption

One of the foremost reasons for investing in social media videos is – nowadays almost all the social platforms are optimizing for video consumption. All the favorite channels Facebook, Twitter, Instagram as well as Linkedin, have rolled out features to encourage and support the sharing of social media videos for business. We also cannot deny the growing prominence of YouTube and Vimeo for providing maximum scope for sharing videos. Haven’t you heard lately that videos in social media and social media videos YouTube get high priority in users’ feeds?

  • Millennials Are The Main Social Video Enthusiasts

It’s a known fact that millennials prefer videos more than textual representations and as most of the consumers today are millennials, you must align your marketing strategy to appease your potential client base.

Do you know that by 2030, millennials will make up to 75% of the global workforce? Market survey hence predicts that if you’re not disseminating using social videos, apparently you’re missing out on an important channel to engage with a more prominent part of your future customers?

  • Proceed Ahead of Your Competitors and Increase Business ROI

Although many companies have taken to video marketing of late, yet some are still left behind. So, don’t be a loser but stay ahead of your competitors. Jump on to the video bandwagon and make videos your best marketing tool. Gradually, you would enjoy the perks sooner if you realize the growing power of video.

  • Creates Personal Level of Connection With Audience

Establish your voice in the otherwise crowded social channels where there is excessive humdrum. Whether you are sharing videos through video sharing platforms or other favorite social media channels, if you don’t find a tone of your own, needless to say, you would eventually get lost. So, marketing experts are of the view that to be visible amidst your contenders you need to be personal. Always remember to showcase the human side of your business; people still connect with brands that have real people talking to them. This action of yours would leave a stronger impression on your audience.

  • Social Media Video Ads Are Cheaper Than Traditional Ones

Financial management is a must for every business, with an increase in the view and popularity of social media it’s seen that social media video advertising is cheaper than any other form of traditional advertising. Social media enables an entrepreneur to reach more people, increase audience and grow business in a short span of time but in a very cost-effective way.

Did you know if you already have a good CTR and conversion rate, social media video will magnify your performance and qualify you for more customer acquisitions? According to the IAB Digital Video Center of Excellence, ‘A business sets aside a 23% specifically for social media video ads. Research shows that social media video ads include video content that successfully runs as advertisements on Facebook, YouTube, Instagram, etc.’

With recent social networks algorithms updates, your contents might get filtered and never reach your users’ news feeds. Eventually, your organic material would get lost in the shuffle. So, don’t miss the opportunity, take advantage of the low-cost advertising features offered by the social networks to promote your content and as well as exclusive offers.

social-media-video-ads-are-cheaper-than-traditional-ones

Take Away

All said and done you must understand that social videos are not about video marketing- i.e. not about brand promotion. When you upload videos on social media, it means you are doing content marketing. Understand that social video sharing strategy is all about connecting with viewers through your brand stories and original content. The goal is to drive viewer engagement and promote their loyalty through familiarity with your brand. Instead, it is to grow your audience and foster consistent social viewership while transforming viewers into dedicated followers who would trust and engage with your content creations.

 

10 Simple Hacks to Create Short Videos for Facebook

10 Simple Hacks to Create Short Videos for Facebook

For any Internet marketer, tapping the right kind of audience by creating videos for Facebook, is extremely vital for the sustenance of his or her business. And keeping up with the modern trends and the ever-changing attention span of the netizens, video marketing is the only option that sounds legit.

Now the question is, how do you channelize your videos to your target audience? Would you spend a hefty amount on TV broadcasting or face the hassles of webcasting? With an average of 8 billion videos viewed daily on the social platform, we believe Facebook can prove to be extremely useful for a marketer to showcase his video contents effectively. With Facebook by your side, you gain immediate access to a broad audience who would appreciate and leverage the videos you make and channelize through Facebook. Because those days are long gone when people were satisfied watching the same videos across all platforms without any complaint.

Today the time has changed, preference of the viewers has evolved and they expect to see videos of different length on different social media platforms. And mostly they prefer creating short videos that are excellent tools to get your message across quickly and engage a large number of audience.

Most Internet Marketers are trying to tap their audience through short videos for facebook that don’t take up much time for the viewers, but convey the information effectively. Short and share-worthy video contents uploaded on Facebook will not only boost your brand, but also build a large number of audience with a chance of transforming into paying customers within months. With 300 hours of videos getting uploaded every minute on Facebook, consider the social media behemoth to be your ultimate video showcasing platform.

Short is the new Good!

What are Short videos and why are they so popular these days?

Short form videos are those shorter and ‘snackable’ video contents that are quick to be produced, easy to channelize, and fun to watch. With the Internet being more portable with the breadth of digital devices, our span of sitting in front of TV or PC has drastically dropped. Even today’s average-Joe would spend more time on his Smartphone or Tab than on TV or computer. So keeping with the changing habits of the audience, the appearance of videos has undergone a total metamorphosis. And when a person today is destined to browse the Internet from his/her Smartphone, then the need for making snackable video contents increases to a great extent. It happens so that long and dense product description seems to be a tedious venture, and a video for facebook in that place works faster and retains the attention span of the viewer until the end. Thus in a battle of a one minute video vs. a video of 30 seconds, undoubtedly the latter steals the show.

Easy to digest videos are sure to win hearts of many, and this is one of the main reasons for the recent popularity in short videos. Not only this, short videos are efficient enough to bring creditability to a business by and large. Both the sections of existing customers and prospects savor these snackable contents and acknowledge the creative prowess of the brand. Apart from this, short videos also enhance the interest of viewers. Because the more and more creative contents are shared, it is likely that the audience would build their interest in the brand. New ideas, stories, incidents and exciting events appeal to the audience and their interest quotient on the brand increases like anything. And lastly, short videos are the best to boost conversion. This happens in a process though. Creating short videos mean less production cost which yields in more videos to be made. This implies more and more videos being showcased on your Facebook channel instead of one. Thus, your target audience has a plethora of moving visual contents at their disposal that they can enjoy and leverage. This culminates in a boost in your conversion rate as prospects, impressed by your videos, tend to place an actual order for your service/product.

Why Facebook?

Now this question can be answered through a number of ways. Firstly, Facebook takes a massive chunk in the daily videos webcasting share, the figure being almost 300 hours of videos every minute getting uploaded. Moreover, the outreach of Facebook is quite extensive and most of the Netizens have a Facebook account, if not any other. Hence diversifying your social media platform helps. Facebook videos are easy to access and give you the ability to convert your viewers into leads, and finally into paying customers.

To expand your video presence online, you need Facebook by your side that gives you a golden opportunity to reach a whole new set of an audience each time your video is published. Upon shares and likes, your videos have a high chance of being there in the news feed of several users. Even not just your own clients, but also different other individuals. The more your videos for Facebook get shared by your target audience with their families and friends; you are in a lucrative position. But this may not happen so easily though, as there are certain rules of thumb. Facebook short video contents are liked and shared by many owing to their short nature – Maximum 30 seconds. With the now dropping attention span of people, nobody can succeed if their business strategy revolves around long and dragged-out videos.

Handy Tips to Create Engaging and Effective Short Facebook Videos:

With millions of brands trying to compete in the Facebook marketing realm, and making their shift to Video Marketing, making your mark is demanding, and requires substantial efforts. To feed the ever-growing hunger of your audience, keep a constant supply of fresh short videos intact. Follow the tips below to create your very own effective short videos for Facebook.

1. Plan it ahead of time

When you already have a task of keeping your fresh stock of videos down the line, proper planning is the key to accomplish the job. Determine the beginning, the middle and the end by planning the script beforehand. Plan the videos in a way so that after the production you still have ample time to market your video on Facebook. Capture the hearts of your customers by appealing to their brains which will in turn, resonate with your videos positively. Strive for proper planning and enjoy the perks of it.

2. Analyze and Study the most Shared Content

Facebook is all about likes, shares and posts. Keep a close track on the topic that is trending and is getting the most number of likes and shares. You may draw ideas from that. As your audience sees your videos made on the most trending topic, automatically the viewership rises, people would like to show the videos to their kith and kin alike, and thus you get a maximum number of shares too. And it’s easier to make a 30-second motion graphic on trending topic than something that needs a nightlong research and analysis. You would get a lot of material for something that is in question, people are talking about it and the topic is getting a fair amount of social media coverage.

This actually helps. Try to follow this tip to create an engaging short video for Facebook and see where you land.

3. Mind checking videos from similar brands?

If you sell skin care products, go and make a search for similar brands on Facebook. See what they are creating, what their videos for Facebook or blog posts talk about. Also, observe which post or content/video has got the most number of likes. Definitely, you would get some content ideas to scope out your own video. At times, we all face a creative block; moreover when a strict deadline is there, it’s difficult to come up with fresh ideas. Checking out videos produced by your competitors won’t do bad, rather helps you in ideation of your own. Get the idea and start scribbling down your own original script.

4. Keep your Message Simple

Facebook is such a platform where cat videos are a rage!

What I meant by that statement is, anything simple and sweet appeals to the Facebook audience more than a somber and shady content does. Keep your business short and simple so that it is understood by all and sundry. Don’t target a specific group of audience. Instead aim to create facebook videos for everyone, who knows where from you get a prospect/client?

The more you make your pitch or message trick and complex, the more you lose eyeballs. Because people here come to relax, they tune in to Facebook to cater to their daily need for videos and other entertaining happenings. Now imagine their newsfeed getting inundated with complex business messages – it goes without saying that half of them won’t even complete until the end of the video. On the other hand, simple messages get more attention and have more power of retaining the audience.

5. Capture attention early

You just have 30 seconds in your hands, and even in that short span of time, you just have the first 5 seconds to grab the attention of your target audience. If you fail in doing so, there’s no guarantee whether your video would be viewed or not. The first few seconds are the most crucial, and if you succeed in capturing attention within that time, there happens to be a higher chance of a viewer to stop on your video while scrolling through the newsfeed.

As per Facebook’s own recommendation, start with the most captivating element of your brand message, incorporate your brand identity with an engaging text, and set the stage for a problem. Until this point, your audience is hooked to the video, so now start with the solution that you can offer them. End the video with an effective call to action that coaxes the watchers to get up and act. Always remember, videos win it only when they are long enough to garner attention but short enough to leave the viewers hungry for the next step to be done.

6. Give Value through your Video

Don’t create a Facebook video just for the sake of it, create it because your audience needs it. It must target a pressing question and be relevant to your audience. Irrelevant and out of place video contents do no good than overwhelm people. Invest on something that is pertinent and serves the purpose of your audience. For this, you may do a survey asking what problem your audience faces the most when they think of digital marketing or while choosing a digital marketing agency. When you get the answers, you get to the pulse of your audience. Right away start the scripting and come up with an engaging video that gives all the answers.

Trust me, your video’s viewership will rise high. And since Facebook is all about sharing content with others, the more your video engages the more shares it gets. It’s a simple math! For higher engagement and leads for your business, your facebook short videos must possess a layer of emotion that entertains your fans.

7. Keep the Humor Quotient alive

A sense of humor goes a long way. Fun and humor are imperative for both physical world, as well as the virtual. As it is known, that a tinge of fun element in a conversation makes it lively because people can connect with that. Likewise, your facebook video marketing must contain a perfect balance of sincerity and fun that can tune the audience to your video for a long time.

Facebook users love funny and comedic contents and that’s the reason we umpteen numbers of memes flocking around. This behavior suggests that facebook short videos must be fun enough to be shared and enjoyed. Humor is a powerful tool that can help you win the hearts of many thus increasing your fan base. But at the same time, your calculations must be adept and you must use humor responsibly. It is highly important to choose the hilarity that goes well with your story. If you are talking about cancer patients or war victims, using humor there can greatly backfire.

So use the tool responsibly. Apply wit, intellect and a subtle gaiety. This combination can do wonders for your Facebook video contents.

8. Think Out-of-the-Box

Just in case you intend your videos to be viral on Facebook and rack up millions of shares and views, think for a viral content. We do understand that doesn’t happen overnight, but you must keep trying. Facebook has been spending hefty bills since Aug 31 on Facebook Watch, which showcases TV-like originals. The main intention behind this new strategy is to show publishers what’s possible on Facebook. However, stats and figures still point towards short viral videos that put the others in the shade. Hundreds of new series are being shown on Facebook Watch, from different publishers as the social network giant is willing to spend $1 billion on formulating a library of original videos. This has been a part of Facebook’s “video-first” initiative.

Yet, people are gravitating towards short videos depicting funny animals,prank videos, and supposedly ghost hauntings! Well well, doesn’t it seem a bit weird? Why are these videos gaining so much traction than the originals? The answer is the content. The contents of each of the videos are viral and have a vibe to make eyes turn and stay glued. This ubiquitous factor single-handedly drives all the views, likes and shares. Check out the best facebook videos and grab some ideas for your next script, start drafting the copy in a manner that is viral in nature but retains your business message explicably.

9. Talk about Benefits, no bragging!

How does your product or service benefit your target audience and your prospects? Why would they choose you amongst all? And where’s that assurance that your product or service will help them in the long run?

Too many questions, one short video! This is the best thing your video content can do, by talking about the benefits you offer to your audience and prospects. Why would they choose you, how you can come to their help and whether your service/product would remain relevant in the coming years, provide all these answers through your video. The viewers expect to get answers to their questions that they have, bring it on at just that moment. You will see the chance of your content getting more likes and shares escalate getting you at the top position. On the other hand, if your video is all about showcasing your features and bragging about how good you are, or how it would be a mistake if your audience doesn’t choose you, you would make a big mistake. You can subtly put things as to how your approach and services are unique, without looking too much salesy. Know the trick of turning each feature of your brand as a benefit to your audience.

10. Get the Right Tone

While drafting the script, always keep in mind what tone should work right with the kind of audience you are targeting at. Setting the right tone for your audience is too essential to be missed out. Because the whole success of your videos rests upon this factor. Whatever you create or show, at the end of the day if it doesn’t resonate with your target audience you may call it anything, but success. A content must connect and resonate with the audience so that they can identify their situation as per it is shown onscreen. Why do we laugh, or cry or sulk at a movie? Why do we cheer and bite our nails during a match?. We identify ourselves in that position, resonate with what we see and hence respond to it.

In your attempt at creating short videos for Facebook, try to achieve the same. If you have a voice over, take the utmost care of choosing the right voice over artist who speaks in an accent familiar to your target audience. Keep an eye on the pace, the background score, equal gender distribution, and every other smaller detail. These are the things that make a video engaging and memorable.

Bonus point for you – Try Customer Testimonials

Anything or anyone speaking about a brand from a neutral angle, picks up a lot of attention and curiosity. So if you place one of your customer testimonials on your Facebook page in a befitting manner, it can do wonders. First of all, customer testimonial videos are the best way to showcase your service; as well making it understandable that how your brand and services/products came to the help of the user. This way the faith of your target audience on your brand increases. The moment they see a third party view about you, their perception gets an added positive vibe. And in today’s days where our purchase decision is somehow based upon the reviews of others, video testimonials increase your credibility and reliability. The more your audience sees a third party POV about you, your fan base and prospects increase thus boosting your sales too.

WOM, or Word of Mouth is a big thing now. Be it a new phone launched in the market, or a restaurant, or a movie – the hype created by word of mouth is commendable. The reason behind the success of several new brands and products are just because of WOM. And a valuable customer video testimonial on Facebook, augment the word of mouth sensation. Moreover, when sometimes no new script comes to your brain, but you also cannot keep your Facebook profile empty, publishing a short customer testimonial truly helps. Most of the testimonials are not more 25 to 30 seconds and are apt for your short video strategy. It also changes the taste of the viewers who get a gush of fresh and different content from you.

All said and done, leveraging Facebook for your video marketing strategy is a remarkably dynamic way to interact with your fans. Marketers all over the world are trying their hands on this marketing strategy, hence making short videos for Facebook high in demand. Join the league and reap some fantastic benefits for your business. Remain consistent with your video marketing tactics and keep a mix of everything in your content.

Wrapping it up!

Though today we have talked about short videos, it doesn’t any way demean the effect long videos have on the viewers. Both have their equal shares of attention and almost equal share of viewers. But considering the current time, short videos for facebook rack up more views and engagement than the long ones. Try the simple hacks mentioned above and see your short videos running through the newsfeed of the Facebook population. All the best!

Meet your all marketing videos requirements with the help of the professionals. The best video making companies employ some of the best minds from the industry who are always into giving their creative best. Hiring their services as your remote team will provide you with the desired results that you expect from your online video marketing endeavors and the profits will be counted for the long-term.