7 Benefits of Adding Videos on Homepage of Your Website

7 Benefits of Adding Videos on Homepage of Your Website

Videos are one of the most intriguing mediums of communicative marketing tools today. They are the best story-telling devices and have been used by almost all businesses to inform, engage and persuade their potential customers. However, besides using them as explainer videos or social media videos, did you know you can use videos as a design element too? Yes, videos on homepage are the answer. Homepage videos improve your business website, stimulate senses of your target audience instantly and help you stay relevant across all devices. In addition to that, these videos can invoke an emotional response from your potential clients and you can see longer staying times.

Our article is designed to let you know the several benefits of adding videos on homepage of your website:

1. Establish a Strong Brand Personality

Needless to say, visibility matters a lot today. It is the age of fighting for prominence amidst tough competitors. But you can’t stand out in the strife if you are not unique. To become one-of-a-kind you need to establish a strong brand personality. Adding videos to the homepage describes your character to your target audience. Embedded videos are a great way of displaying your company culture in a more appealing and modern way. Your visitors would understand your business persona and decide how you are different than others within the industry. They can easily relate to what you are trying to convey and build a long-lasting emotional connection with you.

2. Homepage Videos Boost SEO

Website homepage videos can be a stimulating SEO (search engine optimization) act to rank better in Google. Websites with embedded video have an increased chance of featuring on the front page listing on Google. Visual communication is said to have a considerable impact on a large number of audience. Reports published in Animaker.com have confirmed that 88% of visitors prefer to adhere to a site when there are videos on the homepage.

homepage-videos-boost-SEO

3. Entertains and Engages Potential Customers

Homepages are the first things in a website that a site visitor comes across. Through these they form the first impression of the website. Hence, it’s necessary to craft a delightful experience for them. Adding videos to your homepage is the best way to engage your audience with your brand. Website with video background serves a two-way purpose- one, it is informative and two it is entertaining. Such a site has the quality of captivating your audience both actively and passively. There’s no denying the fact that your target audience gets fully involved with your brand. Thus they spend more time on your site and actively participate with your value proposition and call to action.

4. Increases Credibility and Trustworthiness of the Brand

Do you portray a credible and reliable image to your customers? If not then take the opportunity of homepage videos. The best use of video on website is to increase your brand credibility and promote trustworthiness. Focus on creating an interactive video website, set up a live streaming event and ask your customers to participate, let them ask questions about the services/products and explain to them how your product/service can solve their problems. These endeavors of yours are quite beneficial because it will turn skeptical buyers to rely on your brand above others.

5. Widens Your Reach and Increases Your Visibility

Embedding videos on your website naturally give your site an SEO boost. As adding videos on the homepage gives your website an improved search engine ranking more and more people can see you and spend more time on your site compared to your competitors’. Videos are more shareable which means other communities and companies will share your content. When a visitor learns about your brand and gets satisfied he/she talks about it and shares his/her experience to the acquaintances and this way you accomplish your goal and spread your brand name to a large group of people.

6. Homepage Videos Double Lead Conversion

Needless to say, the primary goal of creating a website is to drive traffic and find potential customers. To do this, you must be searching for unique ways to increase regular visits to your website, video on the homepage does it for you. You can’t afford to lose prospective clients once they come, you need to keep your site visitors stick to your website. Incorporating videos on the homepage would expose your value proposition to the potential customers and further encourage them to take specific buying actions. Homepage videos are a great way to get people to regularly visit your website because they simplify the product benefits and communicate those to the audience in an exciting, attractive and interesting way.

homepage-videos-double-lead-conversion

7. Conveys Your Message Instantly To the Target Audience

Now we know that people have a lower attention span, lesser than a goldfish. And this attitude of your website visitors makes them skim through a site that presents information textually. In fact, most of the time they miss important messages you might have tried to convey and your purpose is not achieved and you continuously lose prospective customers. Well, there’s a solution to this problem. If you want your website visitors to digest every bit of information you share, introducing videos can make it faster than information they read. Videos are undoubtedly an excellent complement to your copy and will strengthen your message overall.

Take a look at the finest examples of videos on homepage:

  • Rypple: Cloud Computing-Based Management Platform

Rypple, is a platform that is ideal for managers and employees to improve performance. The company displays its video on the homepage as an introduction to the problem it promises to solve and its benefits. The company says that it has seen an incredible increase in conversions. Clients have agreed that this video tells a story that they can easily relate to and understand its purpose.

  • Wishpond: Marketing Automation and Lead Generation Platform

Wishpond has embedded video on its website to give its web visitors an opportunity to understand it better. The company takes visitors through the day of a marketer using their platform. The video has been created practically to make every marketer know how he/she would benefit from using the platform.

Go Pro, the leader that offers high quality action camera. This small, versatile and lightweight device is available with a waterproof casing. There’s an incredibly engaging video on its homepage. The video lets the viewers enjoy the camera itself in a variety of unusual situations from another Go Pro.

Rounding off

Are you still baffled whether considering videos for your website homepage is worthy or not? The advantages of using videos mentioned above hopefully answers all your queries for sure. Finally, we can conclude there are enough reasons of using videos in web design. A video is the present; it’s the future too. Hence to strive in the competition as a marketer you need to align yourself with the recent trends, i.e. embedding videos on your homepage.

7 Life-saving Video Copyright Laws To Protect Your Videos

7 Life-saving Video Copyright Laws To Protect Your Videos

Video Copyright Laws – What You Should Know About?

Today in this digital era when it’s extremely easy for others to copy your work, you are sure to get devastated. Isn’t it? What do you do to protect your videos?

Don’t worry there are YouTube copyright rules to protect your videos.

Copyright is a form of intellectual property law that protects any original works of the creator for a set period. The law grants you, the copyright owner an exclusive right to control how your work will be used and who can make money from it. This protection law also allows you to determine who can share it on YouTube. Video copyright laws fall under federal law.

Learn about the 7 Life-saving Video Copyright Laws To Protect Your Videos:

1. Copyright infringement

The act of using or producing of copyright-protected material without the creator’s permission is termed as Copyright Infringement. In other words, infringement occurs when a third party breaches any produced/creative work of the copyright holder and publishes/uses it as his/her own.

According to the YouTube copyright infringement laws, if a person is found liable for copyright infringement, he/she may have to face damages of up to $150,000. The law also determines that if the court finds the infringement action willful, then the penalty is even higher.

2. Legal Sound Bites

We can’t deny the importance of sound in videos. A video is not complete without the appropriate use of sounds (music or any voice-over). So, everybody is always in search of suitable audio for their productions. Interestingly, as the internet provides a vast collection of different types of clips, sound effects, etc. and it’s really tempting to use these materials readily available. Nevertheless, it is always easy to fall into the trap of infringing someone else’s copyright also. People doing so will be liable for violating copyright law. So, there’s nothing to worry about your produced audio.

However, you too should be well aware of audio copyright violation. Always focus on creating your audio. But sometimes it becomes extremely difficult to create your own sound bites such as music and sound effects, in this regard you can hire someone to create it for you. Moreover, if you are using audio from someone’s property, it’s advisable to obtain a license to use the audio before merging it into your video. There are other options too – you can think of using buyout music also (it requires a one-time fee for unlimited use).

3. Stills and Images

Similar to the audio copyright laws there are rules of using other people’s stills or images as well. While using video clips or photos created by others, one must get permission from the owner as well as from others who have also contributed to the work.

However, it’s always recommended that one should create images and stills themselves to keep themselves out of any reputational risk.

4. Fair Use Video Clips

Amongst several video copyright laws, there is a provision of ‘Fair Use.’

What is fair use?

According to the concept of Fair use – a person can re-use any copyright-protected material under specific situations without the permission from the copyright owner. It’s interesting to note that different countries have a different set of guidelines for fair use.

In the United States, works of commentary, research, criticism, teaching or news reporting are considered fair use, whereas there are some other countries that have a similar idea called fair dealing that work in a separate scope.

Courts analyze potential fair uses depending on the facts of each specific case. However, the fair use concept is a little tricky because sometimes the copyright owner might disagree with the use and which eventually may lead to facing a lawsuit and consequent damages.

Are YouTube videos copyrighted?

To determine whether the use made of a work is fair use or not take a look at the following factors:

  • purpose and character of the use
  • nature of the copyrighted work
  • the amount used in relation to the copyrighted work and
  • the effect of the use upon the market or value of the copyrighted work.

5. Copyright Notice

One of the easiest ways to protect your videos from getting copied is putting up copyright notice- for example © Your Name (year). Through this notice, you can let the public know that you own a particular video. Remember to include the note close to the beginning of the video or at the end. Don’t forget to add this notice on DVD labels or packaging that contains your video.

6. Process of Registration

There are several laws to protect our YouTube videos. Put YouTube copyright disclaimer. According to the rule, the most useful step for protecting your video you need to register your final work in the U.S. Copyright Office (www.copyright.gov). This action of yours will prevent others from copying your valuable work without your permission. You will be satisfied to know that registration is a simple and relatively inexpensive process.

Although many countries don’t give much emphasis on copyright registration, yet there are other countries where you may register your copyright to document your ownership.

7. Content ID Match

Another significant step to prevent your videos from getting copied is to take the benefit of the content ID match system. This is a wonderful step by YouTube.

According to this, the giant video publishing platform automatically matches content that breaches copyright laws against the millions and millions of videos uploaded every month to the site.

The process is quite simple- copyright owners have to upload reference files (original versions of their work) to prove they own the rights.

Needless to say, content ID match eases the tension of any video creator because every new video uploaded to YouTube undergoes a checking process against their vast library of reference files, and if there is a match, YouTube automatically launches a YouTube copyright claim for the owner of the work.

Protect Your Videos

Copyright laws depend on several things, for example when the video was created, whether the video was published or not, what’s the date of first publication and what’s the creator’s time of death. Take the note that copyright protection lasts for your life and an additional 70 years. However, if the work is anonymous, the term is shorter of 95 years from publication or 120 years from creation. So, if you understand all the copyright laws mentioned above, it will be easier for you to implement those and protect your works. In addition to that, you can also avoid falling into the trap.

Create awesome videos with the help of animatedvideo.com and protect them from getting copied.

7 Types of Videos to Increase Website User Experience and Double your Conversions

7 Types of Videos to Increase Website User Experience and Double your Conversions

Videos are ubiquitous. They are everywhere we can keep our eyes on. Us, humans, we love to get entertained. And videos do exactly this. They get us entertained and hold our attention span. From website design and development POV, videos increase website user experience. And from a marketing perspective, product videos influence almost 85% of customers to buy a product.

This means videos and animations make or break our purchase decisions. Product pages with videos drive in 157% increase in organic traffic from the search engines, E-commerce Nation says that.

Video contents are also imperative in attracting and engaging new visitors to your site, and enhancing user experience. If you talk about doubling your conversion rate, video contents play a crucial role here too. But sadly enough, many of the marketers fail to use up videos to their full potential.

And that’s where the tragedy strikes. Each and every online marketer must pay heed to animations and video contents to gain some hike in their ROI. They must also think about improving user experience and conversions. If someone asks why is user experience important, the answer is clear. The more your users experience something interesting or novel on your website, the more is the chance of your products/services getting sold.

Now the million dollar argument here is, how to improve UX design that holds the attention of the visitors and also help in conversion. You see, different formats of videos have different and singular benefits that are the catalyst towards major growth. But first, one has to understand which format would go with their intended purpose. Mainly there are six to seven types of video content that not only can skyrocket your conversion rates but also can increase the user experience quotient of your site.

So to supercharge your website, you must avail all of these video contents and start experimenting under the right conditions.

product-videos

1. Product Videos

Product Videos or Product Demo Videos are the perfect way to hold the attention span of your traffic. The same way as Dropbox did through their animated explainer video, which brought them a whopping 10 million new leads. Product videos help a buyer to get a better understanding of the product they are about to buy without even purchasing it.

If the demo video is both entertaining and informative, half of your sales pitch is done there itself! The video is enough to convince them to make the purchase. Moreover, this adds to the user experience factor to a great extent. The user gets a vivid picture of the product without much struggle!

2. How-To Videos

How-To Videos or Process Videos are pretty self-explanatory. Though these contents are more suitable for products, marketers who deal in certain services can also leverage How-To videos as they give all the step-by-step details about the product. This works perfectly for customers who prefer specifics and details.

3. Webinar Videos

Research says that according to 73% of B2B marketers, Webinars are the best mode of media to generate quality leads and engage the audience. They also establish a marketer as an industry expert and this turns a mere visitor into a loyal customer. Webinars can be on any subject, from the history of your business to the most significant part of your products or services. These are some excellent over the top contents ever produced!

4. Interactive Videos

A valid question that bothers every marketer is how to improve end-user experience and create something unique for them! Well, there is a brilliant solution to this. People love interaction. Humans are social animals and interaction is an integral part of our lives. Now when it comes to digital interaction? That adds to the user experience quotient.

A website possessing an interactive video can create a lot of engagement owing to the fun-factor. Interaction within a video content lets the users participate freely with the elements in action.

They can simply click a button and get added information. Or they may be asked to choose a particular option to get an answer or to get to the next level. Links to access the products and the ability to take actions, set Interactive video contents apart from other media products. That said, Interactive Video contents can create a unique user experience and at the same time double the conversion rate.

5. Customer Testimonials

Testimonials work like magic. Period.

When people flock around your website, they would rather prefer to see or hear something genuine about you or your brand. Plain texts praising your products or services don’t make the desired impact. But when they hear someone else praising your products, they get to see the tone and emotions on the speaker’s face. This leads to a sense of trust and reliability.

And statistics say that brands that can emotionally connect with their audience receive thrice the word of mouth traffic than the brands who care less about emotional connections.

So that said, customer testimonial videos are a sure-fire way to magnify your conversions and boost website user experience.

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6. Comparison Video

Nobody wants to buy anything without comparing the product with its competitor. There are myriads of similar products in the market, and this problem of plenty makes it immensely overwhelming for a buyer to make a decision. Comparison Videos solve this problem and guide the buyer to the right product at the best price.

Comparison videos give all the pros and cons in the most unbiased way so that the specific needs are met. When both the pros and cons for a particular product are highlighted and tallied with a similar product, this creates a positive condition and increase user experience.

7. Video Emails

You must have a number of promotional emails, everyone does. But would you follow the herd and do what others are doing? Think out of the box and get out of it. Utilize video contents and replace your plain textual emails with them. This is a time when an average John Doe receives about 8-90 emails per day, so to stand out and cut through the noise, videos are the best.

Rather than typing a 500-word email draft, just a 2 minutes video creates a user-experience that is far more enjoyable and engrossing. The attention span that your target audience shows while reading your email, that would increase 5x if they get a professionally created promotional video, detailing the main crux of your products/services. Thus, you improve user experience for customers remarkably, as well as raise the chance of higher conversions.

Wrapping Up

Videos today serve multiple purposes both from communication and marketing perspective. Though videos are nothing new and have been here since long, it depends on how a video is created, the content and the placement of the contents. Incorporating video on the right pages can ensure a steady increase in sales, brand loyalty and customer engagement while creating a unique website user experience.

To start with, one has to fathom the kind of video content to be implemented. This blog is intended for those people who are in search of this answer.

So what are you waiting for? Take your video content to the next level and create an user-experience that your existing customers, as well as prospects, will enjoy. Not to mention the hike in your conversion rates these diverse video contents can bring. Understand the core strengths of your company and consult a professional video production agency. Create your website user experience goals and meet them with video contents. Once you strike the right chord, you are all set to ride the growth wagon.